The Christmas season is here! Take advantage of this time to improve your marketing strategies, build customer loyalty and attract new potential customers.
The Christmas season is always a time when demand and supply increase exponentially. Although the property sector sees a slowdown in the market during the month of December, it is essential to take advantage of these times of greater consumer bustle to implement new methods and boost your business.
So, get into the festive spirit in the best possible way, start planning your business communication and be the first to be remembered by your clients and potential clients. To succeed in this task, SUPERCASA Notícias offers you some tips for revamping your estate agency's marketing this Christmas.
1. Planning and management
This is the ideal time to adjust your communication and marketing plan to your current needs. Carry out some research to better understand market trends and the types of content that are being used and get the best return.
A good option for facilitating the processes of planning and managing your marketing strategy is to use a property management CRM such as eGO Real Estate. With this software you can record all your contacts and contact requests in one place, plan and create communication campaigns, track your clients' preferences and analyse the results of all your work.
2. Social Media
Digital marketing is increasingly becoming an ally for attracting more clients and more properties. As such, you can use social media to create Christmas campaigns, create and promote partnerships and use your creativity to develop different content that will set you apart from your competition.
Using social media will expand the reach of your business, allowing you to gain greater credibility with your target audience and attract more customers.
3. Festive communication
There are various means you can use to communicate with your customers and potential customers, including:
Make use of all the means at your disposal to send your contacts Happy Holidays messages, and you can also take the opportunity to create campaigns that correspond to their interests. In this way, you'll be able to show your audience that your agency prioritises the relationship it establishes with its clients, increasing the chances of retaining their loyalty.
Take advantage of the Christmas season to renew your agency's strategies! This is an opportune moment not only to strengthen the relationships you have with your clients, but also to attract new potential clients.