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Christmas and New Year: AHP dismisses possibility of downturn in demand

12 DECEMBER 2023
Topics
Imóveis Algarve Empreendimentos Turismo Hotéis Investidores Estrangeiros Natal Passagem de Ano Escapadinhas
The Hotel Association of Portugal (AHP) points to the diversification of markets and the hotel offer as points in favor of the end-of-year festivities.
Christmas and New Year: AHP dismisses possibility of downturn in demand
Source: Freepik
Author: Redaction

December is always a dynamic month for the hotel sector, which takes advantage of the festivities to welcome tourists and non-habitual residents, due to travel and the festive period. This year the scenario remains the same, with Bernardo Trindade, President of the Hotel Association of Portugal (AHP) pointing to the diversification of markets and the hotel offer as points in favor of Christmas and the New Year

Forecasts for the end of the year are positive, with the association's leader highlighting the "very interesting dynamic" that has emerged in recent years, which represents "a paradigm shift" for the sector, as thousands of people choose hotels to spend their Christmas and New Year's Eve celebrations. 

"The majority of Portuguese, in particular, celebrate the festivities at home, with their families, but we have inaugurated a new practice, which is that we can do it in hotels and this has been growing all over the country", says the President of the AHP, about the trend in recent years in the sector. 

It will only be possible for the AHP to present data on the festive season once the member surveys have been consulted, but he stresses: "we have confidence in the quality and the relationship we have with national clients. They are also an important response because, obviously, Portuguese regions have different levels of seasonality".

In the Algarve region, according to the association, it is from November onwards that seasonality is accentuated, which lasts until the end of the first quarter of the following year, explaining that "what often happens is that families now choose to [spend Christmas] in hotels, particularly those that remain open in the Algarve", which is the main tourist region.

Sector offers more depending on family income 

According to the Algarve Hotels and Tourist Resorts Association (AHETA), the occupancy rate per room reached 44.2% in November, 1.3 percentage points higher than in the same period in 2022, and 0.4 percentage points higher than in November 2019, the pre-pandemic year. 

AHETA stresses that "what we feel is a growing diversification of international markets. Today, they are more spread out due to the recognition of Portugal as a leisure destination. Therefore, we can add new markets more strongly. The American market is an excellent example for 2023, the Canadian market, the recovery of Brazil, the recovery of some European Union countries. And that's good"

On the other hand, they also say that this reality has an impact on the national market, due to the "different types of tourist resorts" that exist, and which can mean a choice depending on disposable income, which is positive: "if there is less disposable income it can, in particular, determine that I may not go to that hotel in that category, but I have other offers," they conclude, mentioning that their response is to "have various offers depending on the disposable income that the family has and that is positive.

Topics
Imóveis Algarve Empreendimentos Turismo Hotéis Investidores Estrangeiros Natal Passagem de Ano Escapadinhas
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