Source: Adobe Stock Author: Redaction In the real estate market, one of the major challenges for consultants is adapting their communication and approach to reach different generations of clients. Each generation has its own preferences, expectations, and ways of consuming information, and it is essential for real estate consultants to adjust their strategies to keep up with the market . Let’s explore how you can tailor your approach to Baby Boomers, Generation X, Millennials, and Generation Z. Baby Boomers value personalized service Baby Boomers (born between 1946 and 1964) prefer a more traditional and personalized service . They value direct contact and appreciate transparent , trust-focused service. To reach this audience, it is essential to focus on face-to-face meetings , phone calls, and clear, detailed communication about the property buying and selling process . Additionally, Baby Boomers place importance on aspects such as location and property security , so its important to highlight these features during visits. Invest in printed materials, high-quality brochures , and detailed in-person tours to build trust with this group. In CRM eGO, you can print visit sheets and Comparative Market Analyses to hand out during property visits. Generation X likes a balance between tradition and technology Generation X (born between 1965 and 1980) represents a bridge between the digital and traditional worlds. Although this generation grew up without digital technology, they adapted to it easily. Consultants should combine strategies that include both traditional and digital methods . To reach Generation X, focus on ads on real estate portals, personalized emails with detailed information, and informative content that aids decision-making. This group values transparency and reliable information, so it is important to provide clear reports and market analyses . Social media platforms like Facebook and LinkedIn are also good channels to interact with this generation. In CRM eGO, you can send them a document with all the actions you’ve taken to promote the property . You can also send a digital portfolio with exclusive access to a specific selection of properties , according to their preferences. Millennials: Focus on technology and sustainability Millennials (born between 1981 and 1996) are the first generation to grow up with internet access and digital technology. To engage this group, a strong online presence is essential. Investing in high-quality photos, videos, virtual tours, and social media content is crucial to capture Millennials attention, who prioritize convenience and speed. Millennials are also very attentive to sustainability and innovation. Therefore, highlighting features such as energy efficiency , automation of daily tasks, and proximity to sustainable mobility services (bicycles, public transport) can be a significant advantage. This group values transparency and wants quick, direct access to information, so focusing on responsive websites, apps, and chatbots for dynamic service is important. The Virtual Tour by eGO Real Estate might be the service you need for affordable virtual tours of all properties . The great advantage is that you can photograph the property using just a smartphone and send the photos to the app. The Virtual Tour team creates the virtual tour for you in just 24 hours. Generation Z: Authenticity and digital experiences Generation Z (born from 1997 onwards) is digital native and values authenticity . This generation frequently turns to social media platforms such as Instagram, TikTok, and YouTube for information and recommendations. To attract Generation Z, invest in creative and visual content, such as short videos, reels, and interactive stories , that showcase property personalities and provide an engaging digital experience. Generation Z prefers fast and direct communication. Therefore, it is crucial to be present on instant messaging platforms and ensure prompt responses. Showing transparency, diversity, and ethical values is important to gain this audience’s trust. In eGO , you can easily send WhatsApp messages and SMS to ensure timely responses. You can also create digital marketing campaigns and publish content on your real estate website in just a few clicks with the Communication Module . To be a successful real estate consultant in today’s market, it is essential to adopt a multigenerational approach. Personalize your communication, use various platforms, and invest in innovative technologies that facilitate the buying and selling process for your clients. Adapting to the needs of each generation will not only increase your reach but also strengthen your reputation as a versatile and up-to-date consultant. CRM eGO can help you in this process. For more information or a free demo, click here .
Source: Adobe Stock Author: Redaction Lack of supply and rising prices worsen student housing crisis The crisis in the student housing sector in Portugal has reached worrying levels, with the growing shortage of beds and the sharp increase in prices affecting thousands of university students. The start of a new academic year has intensified the search for accommodation in the main cities of the country, but the supply has proven to be insufficient to meet the needs of students, especially those coming from other regions. Shortage of university housing According to recent data, the number of beds available in public and private residences falls far short of demand. It is estimated that only 15% of displaced students manage to secure a place in university residences, forcing the vast majority to turn to the private rental market. This, in turn, is facing a surge in prices, driven by high demand and a shortage of affordable alternatives. High prices in major academic cities In Lisbon and Porto, the main university hubs, average room prices have increased by around 20% compared to the previous year, reaching prices ranging from 450 to 600 euros per month. In some areas, prices are comparable to those in the regular housing market, pushing students from lower-income families away and exacerbating inequality in access to higher education. In addition to the high costs, many students report difficulties in finding suitable living conditions. The supply is limited, and when we find a place, the conditions are often precarious or the prices are exorbitant, says Mariana Costa, an engineering student at the university of Porto. Insufficient government responses Authorities acknowledge the problem, but the solutions implemented have been insufficient. The national programme for higher education housing, which planned to create thousands of new beds in university residences, is still facing delays in the construction of new units. Budgetary constraints and bureaucratic hurdles are also cited as obstacles to quickly resolving the issue. Students and academic associations have been pressuring the government for urgent measures, such as rent control and increased public investment in residences. However, so far, the responses have been considered insufficient. Meanwhile, the student housing crisis continues to be one of the biggest challenges in accessing higher education in Portugal.
Source: Adobe Stock Author: Redaction Traveling through Portugal at this time of year can be an excellent opportunity. If youre going on vacation in September or October, take advantage of it. If your vacation is already over, you can always take a weekend getaway with your family. Discover three destinations in Portugal worth visiting in September or October, as the weather is mild, there are fewer tourists, and they are areas that are growing in real estate investment opportunities. 1 - Comporta: The Luxurious and Paradise Retreat Comporta, located on the Alentejo coast, has become one of Portugals most exclusive and sought-after destinations in recent years. Known for its crystal-clear waters and white sand dunes, this location is paradisiacal, tranquil, and sophisticated, ideal for those looking to escape urban hustle. The real estate market in Comporta features luxury villas, modern architecture homes in harmony with nature, and land plots with sea views. With increasing international demand, investing here can be an excellent business, both for personal use and rental investments. 2 - Douro Valley, Full of Life and Nature The Douro, famous for its terraced vineyards and stunning landscapes, is a perfect destination for those looking to invest in rural and tourist properties. In September, the Douro enters the harvest season, offering a unique experience to visitors with local festivals and vineyards in full harvest. In addition to its natural beauty, the region has been attracting real estate investors with historic estates, manor houses, and river-view properties that are being converted into tourist accommodations and hotels. The profitability potential in this region is high, especially for those investing in experiential tourism and wine tourism. 3 - Cascais: Quality of Life by the Sea Cascais is a destination that combines luxury, tradition, and a privileged seaside location. Just 30 minutes from Lisbon, this town is known for its beaches, golf courses, and marinas, making it a top choice for those seeking quality of life by the sea. In September, Cascais maintains pleasant temperatures without the summer crowds, making it ideal for exploring the coastlines beaches. The real estate market in Cascais continues to attract both national and international investors, offering everything from modern apartments to luxurious villas with sea views. The region is particularly interesting for those looking for a good return on investment, whether through short-term rentals or the constant appreciation of properties.
Source: Adobe Stock Author: Redaction Payments are decreasing, and the market anticipates further declines until the end of 2025 . Portuguese households will only notice the reduction in the month of their contract review. The Euribor, the main benchmark used in mortgage loans, is expected to end the year below 3%, providing financial relief for both families and businesses. The outlook suggests that we are beginning a cycle of interest rate reductions. The next European Central Bank (ECB) meeting, scheduled for September 12 , will be crucial in setting the course for these declines. Banks have already started adjusting to this downward trend. The 12-month Euribor , which was above 4% between June 16 and November 29, 2023, even reaching 4.2%, has started to decline and currently reflects a 1% reduction. The same pattern is observed in the six-month rate, which also exceeded 4% between September 14 and December 1 and has been decreasing. According to the Bank of Portugal, in June, the most common variable rate was the six-month Euribor, representing 37.5% of all real estate loans. The 12-month Euribor followed with a 33.7% share, and the three-month rate accounted for 25.7%. Read more about: Local accommodation: extraordinary contribution revoked.
Autor: Redação Fonte: Adobe Stock Aninnovative proposal is emerging in Portugal from a condominium inLisbon, suggesting the mandatory presence of a specialized LocalAccommodation (AL) mediator in several municipalities across thecountry. This proposal aims to address the growing concerns relatedto AL management, which has created both opportunities and challengesfor residential communities. The goal is to establish a morestructured and efficient system to manage the complexities anddisputes surrounding ALs, which often attract tourists and visitorsto residential areas. According to the proposal, the AL mediator would act as anintermediary between property owners, AL managers, and permanentresidents. Their responsibilities would include resolving conflicts,mediating complaints related to the impact of ALs on the residentsquality of life, and overseeing the compliance with municipal andregulatory standards. The presence of this professional aims toensure a more harmonious coexistence and minimize the negativeimpacts of tourism on residential areas, ultimately promoting a moreequitable and efficient management. In addition to improving interactions between the various groupsinvolved, the introduction of AL mediators could bring significantbenefits to local administration. The measure is expected to helpreduce the number of formal complaints and legal actions, whilefacilitating the resolution of everyday issues more swiftly. Theproposal also seeks to create a safer and more friendly environmentfor residents, while allowing AL owners to operate their businessesin a smoother and more regulated manner. While the proposal has been met with enthusiasm by some sectors,including those advocating for greater regulation of ALs, there arealso criticisms and concerns regarding the cost and effectiveness ofimplementing this measure. Experts and municipal representatives aredebating the pros and cons, and the final decision on the mandatoryAL mediator could set new standards for local accommodationmanagement in Portugal. If approved, the initiative could serve as amodel for other cities and regions, fostering a more balancedintegration between tourism and community life.
Fonte: Adobe Stock Autor: Redação Although moving house involves a fair amount of paperwork, includingissues related to the new property and financing (if applicable),its important to remember that your list of tasks and documents tohandle doesn’t end there. Heres what you should focuson: Update your address on official documents After moving,it’s essential to update your address on official documents such asyour Citizen Card, Driving Licence, and Vehicle Registration Document(DUA). You can update your Citizen Card online with a reading deviceor in person at the Instituto dos Registos e do Notariado (IRN) or atRede Integrada de Apoio ao Cidadão (RIAC) branches in the Azores.This update will also automatically reflect on your Driving Licence,the Tax Authority Portal, and entities like EDP, Via Verde, theAutomobile Club of Portugal, Caixa Geral de Aposentações, EPAL, andIEFP. Update your address on the vehicle registrationdocument To change your address on the Vehicle RegistrationDocument (DUA), you need: A copy of your Citizen Card withthe new address - The Registration Certificate - Acompleted Vehicle Registration Form - This update can be doneeither in person at the IRN or online through Automóvel Online. Forward your mail To ensure your mail is forwarded toyour new address, complete the mail forwarding form available on theCTT website and submit it at a local CTT office. Request this serviceat least three working days in advance to ensure the address changeis effective on the desired date. Transfer your telecompackage When moving house, transfer your TV, Internet, andPhone package to your new address. You can choose to keep the sameprovider or, if youre nearing the end of your contract, considerswitching to a new provider. Update your carinsurance Notify your insurance provider about your addresschange. The new location may affect your insurance premium,particularly if the new area is considered higher risk. RequestIMI exemption If you qualify for an IMI exemption, apply forit after updating your address on the Tax Authority Portal. Therequest must be made within 60 days of the deed. Registerwith the local health unit If you wish to use the HealthUnit in your new area, register there with your Citizen Card (orPassport if you don’t have a Citizen Card), your Social Securitybeneficiary card (if no Citizen Card), and proof of your newaddress. Notify your bank and financialinstitutions Inform your bank and any other financialinstitutions about your address change, providing proof such as autility bill. Some institutions may require an official proof ofaddress, which can be easily obtained through the Tax AuthorityPortal. Update your census information There’sno additional action needed for the census; updating your address onyour Citizen Card will automatically update your censusinformation. Update your resident sticker Inmunicipalities where a Resident Sticker is required (e.g., Lisbon,Porto), update it after changing your address on your CitizenCard. Inform your employer Notify your HRand/or Finance department at work about your address change to ensureyour records are up-to-date. Update magazine andnewspaper subscriptions If you subscribe to magazines ornewspapers, update your address with the respective companies toensure uninterrupted delivery, unless you have opted for the CTT mailforwarding service.
Fonte: Adobe Stock Autor: Redação In July, the proportion of interest in the average mortgage payment rose to 60%, up from 55% in the same month last year, according to the latest data from the National Statistics Institute (INE). The average mortgage payment increased to 405 euros, marking a rise of one euro compared to the previous month and an increase of 35 euros compared to July 2023, representing a monthly variation of 0.2%. For contracts signed in the past three months, the average payment increased to €611, which is €14 higher than the previous month. This reflects a 1.2% rise compared to the same month last year. In July, the implicit interest rate for mortgage contracts continued its downward trend for the sixth consecutive month, dropping to 4.487%. This rate indicates a decrease of 2.6 basis points from the previous month’s rate of 4.513%. For contracts established in the last three months, the interest rate fell for the ninth consecutive month, decreasing from 3.729% in June to 3.713% in July. At the same time, the average outstanding mortgage capital increased by €250, reaching a total of €66,529.
Source: Adobe Stock Author: Redaction In Portugal we can say that there is a handful of charming places, which impress with its unique and inviting characteristics, and Aveiro is one of these places. With the tranquility of a small town and the liveliness of an urban center, Aveiro invites you to irresistible and unique experiences, with many cultural and tourist options for those who seek a little bit of the true Portuguese essence. Known worldwide for its soft-boiled eggs and the colorful moliceiros that travel from there to here in the ria, Aveiro enchants with its Art Noveau architecture and stunning landscapes that emanate a rich history. Living in Aveiro? Be impressed with the cozy lifestyle Living in Aveiro is synonymous with quality of life. The city offers a slower pace, perfect for those looking to escape from everyday stress, and its narrow and charming streets, quiet canals and proximity to the sea provide a relaxing and inviting environment. The local community is welcoming and hospitable, so you will feel at home from the first moment. With excellent hospitals, infrastructures and services, you will have everything you need to live well and in harmony, besides that the cultural offer is diversified, with museums, theaters and events for all tastes, making this a perfect city for young adults and families who like to go out for fun. Points to visit Start with a moliceiro tour. This unique experience will give you the possibility to get to know a little of the city and typical architecture, being able to visit the fishing village Costa Nova, where you will find houses painted with colored stripes. You will also find extensive beaches and a vibrant and exciting atmosphere , which will make you feel like you are in the setting of a summer movie. In the fish market you will find the perfect place to taste fresh seafood and also take advantage of the local life. Visit the Soft Egg Factory and discover the secret behind the production of the famous traditional sweets. And to make the most of this experience, we suggest you do this trip in summer, although Aveiro is charming at any time of year . And, in addition to the soft eggs, try typical dishes of the region, such as seafood rice and cod à Brás. If you are looking for houses in Aveiro, SUPERCASA is the ideal portal to find them!
Source: SUPERCASA Author: Redaction The new construction brings together several advantages, including the confidence that you will have a property built according to the latest safety standards, with elaborate finishes and increased comfort. In addition, new buildings require less maintenance as the materials are new and durable. Choose to buy a new property, suitable for your needs, and at the best price. If you are looking for properties in the new construction category look at SUPERCASA , but we leave you some suggestions that you will not want to miss! Amparo Wave Terrace, in Portimão - prices from 270.000€ Élou Empreendimento, in Loures - prices from 315.000€ Del Mar Waterfront Living, in Olhão - prices from 365.000€ Beato Quarter, in Lisbon - prices from 410.000€ Greenstone, in Porto - 975.000€
Source: Adobe Stock Author: Redação Have you ever imagined a home that adapts to your needs, anticipating your desires and making your routine more practical and comfortable? This is the promise of smart home, a trend that is revolutionizing the way we live. What is a smart home? Smart homes are residential environments equipped with internet-connected devices that can be controlled remotely, via an app on the mobile phone or by voice commands . These smart devices interact with each other, creating an automated ecosystem that simplifies day-to-day tasks and offers greater convenience. Transformations you can do to achieve a smart home To transform your home into a smart space, there is a set of technological solutions that you can implement, namely intelligent lighting , through LED lamps and strips that can be controlled individually or in groups, adjusting the intensity and color of light according to the environment and time of day, or with the installation of smart thermostats, which have the power to control the temperature efficiently , adapting to your preferences and saving energy. Smart sockets can also be a great option for more efficiency and control, as they allow you to turn appliances on and off remotely, or even create schedules that allow you greater autonomy or control of energy consumption. For a touch of sophistication, you can arrange a virtual assistant, which works through online devices, and that allows you to control other devices in your home through voice commands, facilitating their contact with the equipment. Other solutions include: Smart security cameras; Smart locks; Smart home appliances. What are the benefits of smart homes? Control is the biggest advantage, since you will have all the tasks automated and can relax while at a click of a button, It activates remote controls and adjusts the details of your home according to those that are your desires and goals. But security is another very positive factor when we think of this type of property, since there is remote monitoring of your home, with security cameras and smart alarm systems. Energy efficiency is another advantage, and that causes more weight in household budgets, because it takes control of energy consumption, with thermostats and smart sockets, and allows you to save significantly at the end of the month. Finally, convenience , since having control over all the devices in your home through a single device, will have a higher quality of life and will be efficient in domestic control and management. Smart homes are much more than a technological trend; they are a new way of living , by offering more comfort, safety and utility, and by investing in smart solutions for your home , you’re embracing a more connected and modern lifestyle. Why not start looking for your smart home? Find it at SUPERCASA !
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