Source: Freepik Author: Redaction You may come across the question that most resonates among real estate professionals: after all, what distinguishes my ads from others? . By looking at these details, seeking to know exactly what makes a common ad a good ad - or an ad in an inefficient ad - you can find tactics to improve them and ultimately stand out from the competition. Are the photographs? The description? The factors, contrary to what you can imagine, are immense. To get a good property listing, it is necessary to analyze the 5 best practices that can differentiate them from others . Thus, SUPERCASA Notícias brings you these advices, helping you to get a better positioning and, consequently, a better performance. 1. Select photographs carefully The photographs of the property are one of the first things that a potential buyer will see when opening your ad , if not the first. This is the characteristic that will make you distinguish yourself from several other properties, marking the difference between an attractive ad and an ad without interest. The photos you select for your ad should therefore be of professional quality . This is an almost indispensable necessity today, with the human eye trained to recognize high-quality images. The images with which you choose to illustrate your property should clearly represent how desirable it is, creating the need to visit. An ad with high quality photos, carefully selected and with a professional look, can increase the chances of a solid and qualified visit request , noting that the first photo that links to the ad will be the one that will serve as the cover image. Take the user to click on your ad and make him want to be inside the property! 2. Use geolocation features Your ad will differ from others if you use the geolocation features at your disposal. In the SUPERCASA portal, for example, this is something that appears next to the property typology, and marks the difference between a map marked with the location of your property or a map without this signage . This will make it difficult to perceive whether or not it is a property located in an area of interest to the potential customer, generating doubts and disconnection from the ad. Almost 90% of people browsing real estate portals looking for a home open the map with the geo-reference of the ad they are seeing. From there you can start a request for a visit, according to a location that interests you. But in addition to this criterion, there are two others that you should consider: By filling in the full address and applying geolocation, the potential buyer will get a clear picture of the environment of the location in which the property is inserted . That is, he will research on urbanization, see if there are services in the surroundings and what the advantages or disadvantages of living there. Through the use of geolocation resources, will make your ad benefit from quality criteria that will make you rise in the property listing presented in the search results . 3. Price, the decisive element Right after the photos, or even before, the price is from the first impressions that a potential buyer will take from an ad. In fact, most likely it is one of the filters used in searches, because when someone searches for a home, they will look within the limits of their possibilities. Thus, if your property is above the price at which he filtered the search, your property will no longer appear in the list of results presented, even if it is a difference of 500 euros. Price is the decisive element , which can be used to play in its favour to create dynamism in the face of market competition. Still, it is essential that you set a fair price, using complete database tools that provide comparative market analysis, such as Infocasa . Through the price, it will show its customers that, although there are many properties with similar characteristics, its stands out for its value. And be careful: if a potential buyer does a search where you put the filter to find properties with maximum prices up to € 340,000, if your property is, for example, indicated with the price € 340,900, it will no longer appear, and if it appears eventually in another search, may appear little benefited in the listings, losing visibility over others with closer prices. Play with the price of the property in your favor! 4. Pay attention to the details you place in the ad description While you are doing your research, the potential buyer will select several filters that can completely disappear your property from the results. Thus, you must ensure that your ad is complete and filled with everything you have can be searched , namely the areas of the property, the typology, if you have garden, garage, elevator, virtual visit, videos, etc. And attention that even if you have indicated in writing in the description within the ad the various characteristics, it is not enough for them to appear in the filters, because it should even indicate the characteristics when creating the ad, fulfilling the criteria available, because one thing is the characteristics of the house that is selling, and another completely different is the description of the ad . 5. Be specific in the description The description of your ad should be clear, descriptive and informative about what exists in the neighborhood or surroundings . Specify how many meters are located the nearest transport or what kind of services there are, such as supermarkets, hospitals, schools... And if there are other attributes, include them, namely proximity to parks, gardens, beaches or large cities. Avoid being too generic and present details, too, without exaggerating. Highlight the characteristics of the property, can user Bullet-points to facilitate writing, and talk about the finishes, materials used in construction and basically the history and characteristics of the property, making it as appealing as possible. With a complete description, it will allow the potential buyer to imagine living in the property and make him decide more easily whether or not to schedule a visit. As you write the description, try to write down the enthusiasm of what it will be like to live in that house and area , highlighting the strengths of the property, the neighborhood, the surroundings and everything to which it is associated. We can assure you that the description is one of the most important elements in the decision making of potential buyers about whether or not they want to schedule a visit , however, in complementarity with the photographs, the price and the other characteristics, make your ad a perfectly detachable ad from the competition. Bonus tip: add a brand logo to your ad! Ultimately, in addition to making your ad stand out from the competition, you can also make your brand stand out. You can easily achieve this through your logo on property listing pages, or even with a banner of your brand. And how can you get these highlights? Simply, with the SUPERCASA portal, which provides you with the best dissemination strategies . Your brand will stand out , staying in the head of potential buyers who, in the future, will be able to use your real estate services. And all this because they saw your logo or name on the real estate portal page! Did you like these tips? Also read: Video Marketing: the trend that can change your business , Growth Marketing: what is it and how to benefit from this strategy?
Source: Freepik Author: Redaction There are many strategies for capturing the attention of potential clients , but there are some that are more effective and more effective than others. Being a real estate agent in a volatile and constantly evolving market means being aware of these tricks, knowing exactly how to use them and how they effectively capture the attention of the people you want to reach. One of the most effective ways to ensure that you diversify your advertising and get more potential clients for your properties is through video marketing , taking advantage of the fact that we live in a highly technological society, accustomed to short, animated content, to advertise your portfolio of properties for sale. How can you take advantage of video marketing? Video marketing can indeed be an excellent way to boost your business, and well explain why! Firstly, its important to start by cementing a strong online presence, particularly on social media platforms such as TikTok or Instagram. On these platforms, youll be able to reach more potential buyers and active sellers, who will see your content and connect with you if they like what you post. In this situation, through videos, you can show your knowledge of the sector, build your brand and publicise your properties, for example by showing the inside of the house and talking about its added value . Well tell you exactly what you need to do to get the best results: - Share home videos of the properties youre selling, showing off your strengths and creating empathy between you and the people who will view the video, creating a desire to visit the property and eventually arrange a viewing; - Share these videos by message with your potential buyer contacts , increasing the chances of reaching the ideal buyer; In the USA, a study was carried out by the National Association of Realtors which shows that adverts with videos get 403% more views , so its extremely important to invest in this type of multimedia content. How do you create a video and what content can you share to generate interest? Before venturing into videos, its important to know exactly what kind of content you want to share. You could just post videos showing the houses youre selling , but to make your social media even more interesting, you could consider creating short videos with informative content , either about questions potential buyers might have about buying or selling a house, such as bureaucratic issues, or about tips or other property trivia. Some topics you can explore: - Lifestyle tips , such as decoration, building work, design, space creation and other issues that influence home environments; - Information on home loans . As this is a highly sought-after topic for people interested in buying a house, youre sure to get views from potential buyers interested in finding out more about financing a property; - Bureaucracy and documentation associated with buying or selling a house; - Curiosities about you and your agency , to establish a closer relationship between you and potential clients. To develop property videos or any video on any of the topics weve suggested above, it s important that you have at least some basic knowledge of how video editing works, and you can use someone with knowledge of the area or, within your team, people with more creative ideas. However, if you dont have these skills or dont know anyone who can help you, there are already some tools that, using artificial intelligence, can simplify the process . Even so, it is recommended that this is a manual development, with critical intervention. As long as you make appealing scripts and pay attention to aesthetics , you wont need to do a lot of editing or be a professional video maker , because with simple things you can easily capture peoples attention and reach exactly who you want to reach. Create animated videos, using clear, recognisable speech and a good aesthetic appearance . One of the tricks to getting more impressions is to use subtitles , allowing for a greater reach and permanence rate in the video . How to record a good property video? Its important that you make sure the property looks good before you start recording , because a well-kept, appealing and bright image will influence the reception of your content, making more potential buyers want to visit. So prepare the property for the video, making sure that: - The rooms are well lit (open windows, curtains and take advantage of natural light); - The spaces are tidy and clean, with no distracting objects or noise. When editing the video, take these guidelines into account: - Make sure there is a leading line between shots , which show a natural passage through the various rooms of the house and make the person watching the video feel as if they were actually in the property; - Design a clear and appealing script that captures the viewers attention and keeps them focused on the content , being able to talk about the property, its history and its key points; - Integrate information such as price, areas and typology , in text form or through subtitles in the voiceover. The most important thing to remember is that, for a good property video, you must be able to capture a good image of the property, complementing it with a voice-over , or a person presenting it, describing its advantages and features, or animated elements that indicate these details. This way, youll be able to capture your audiences attention and get them interested in the property. Key tips for a good video 1. Organise the environment of the house before recording As we explained above, its important to capture a good image of the property, making it appealing and creating desire for the potential client. So clean, tidy, light and organise it strategically. 2. Add captions and other visual elements The image alone doesnt count, as you need to attract the potential clients attention through small elements that can differentiate the attention spent watching the video. Choose to add subtitles, which will retain the attention of those who dont watch videos with sound, for example, and add textual details that indicate price, typology or key points of the houses characteristics that appear throughout the video. 3. Create a good script Plan the video in advance, knowing exactly what to record, how you want to record it and what you can incorporate to make it even more appealing, writing the script and establishing exactly how many minutes it should be. 4. Choose good equipment and experienced people If you can capture a video using a professional camera, do it. However, if you cant, see if your mobile phone has a good image and if you can get a video of similar quality from the device. Where should you publicise your videos? Once youve made the video itself, the most important step is to know exactly where you should publish it . The good news is that, if you work with the eGO Real Estate CRM, you can share your adverts directly on social media and, with them, the property videos that go with them, as they are integrated into it and you then receive the leads directly in your CRM . This is an integration advantage that makes managing your business easier . When publishing properties on SUPERCASA , it is always recommended that you include videos of the property, as this will have an impact on the quality of your adverts and will benefit them in searches. If you dont already advertise your properties on SUPERCASA , you should consider doing so, as youll be choosing not only a portal that gives you access to performance metrics for your adverts, but also one of Portugals most notorious and growing portals.
Source: Freepik Author: Redaction The sale of a house is a time-consuming process that involves a lot of preparation, both the property you are selling, and the necessary paperwork at the time of formalization of the business. It is common, however, to find that there are details that do not matter, or to believe the myths that most influence the process. Discover the myths we speak of and learn how to avoid them. 1. Will selling a house alone save you money? Wrong This is one of the most common myths in the real estate market for homeowners who decide to sell their homes. It is wrong to think that by entering the market alone, you will get better results and save more money. To start, you will have much more work and will have to do not only the management of the necessary documentation, but also the marketing, contacts and scheduling of the visits to the property. All this is something that a real estate agency can do for you, saving you a lot of time and resources. Then, as far as the commission is concerned, although you have to assign it to the real estate agency that accompanies you, in the end, you will gain from this, because the amount represents hours of work and various services provided, which alone, would not compensate you for the effort. 2. Will the house sell itself regardless of what it does? Is it not true It takes a lot of work to sell a house, especially with regard to the disclosure and promotion of the property. Yes, there is a shortage of houses in the market, but that does not mean that your house will sell fast. Each case is a case, and regardless of this, it is necessary to allocate time and resources for a successful disclosure, which will only achieve with the help of a real estate agency. By ordering the services of a professional, you are teaming up with someone with deep knowledge about the market , and who will know exactly what to do to be able to sell your home much faster. 3. Does the image of the property not influence the interest he will receive? Not so The appearance of the house you are selling does indeed have a major influence on the success rate of the sale. Buyers will analyze the photos of the ads and, based on them, will be interested, or not, in asking for a visit . Therefore, it is very important that you invest in the quality of the image, both in terms of photographs and physically, when arranging the property and making it appealing to visitors who can become buyers, if they like what they see. A messy, unorganized house will not be appealing and, although it may be exactly what the buyer is looking for, psychologically, it may influence him in a negative way. Therefore, value your property and ensure that it has a good image! And if you want to follow all the steps for a carefree sale, we recommend you read: 1. You have a house you want to sell: what should you take into account? 2. First step to selling home: what to do? 3. 4 essential valuation strategies in the sale of a house 4. Valuation of the property for sale: how and why? 5. Will you remodel the house? Know the associated expenses 6. Placing the property for sale on the market: the following steps 7. Disclosing on real estate portals: 5 tips to speed up the sale 8. Open House: understand this concept and its importance in the sale 9. What documentation do you need to sell your home? We tell you 10. Formalizing the sale of a property: what are the bureaucracies?
Source: SUPERCASA Author: Redaction After the turmoil of the pandemic, the property market is adapting to a new reality, driven by innovative technologies such as the Virtual Tour . Virtual tours have gained prominence in real estate brokerage, offering an interactive and immersive approach for potential buyers and owners . Although they dont completely replace face-to-face visits, virtual tours are increasingly becoming an essential element in all phases of property deals, whether its buying, selling or renting. What are virtual tours? Virtual tours are an interactive way of exploring property through the use of advanced technology , such as 360° images. Through these tours, interested parties can examine all the details of a property as if they were there in person, using only a computer, tablet or smartphone. Advantages of virtual tours in the property market 1. Time and resource efficiency For many estate agents, virtual tours have become an essential tool . By reducing the number of journeys required, agents can meet greater demand with less effort. For example, from a list of forty enquiries, only five face-to-face visits are necessary, allowing for a more efficient use of time and resources . 2. More qualified leads With virtual visits, potential buyers can clarify all their doubts before even visiting the property in person , eliminating visits out of simple curiosity and making face-to-face visits more targeted and productive. 3. Speeds up the sales or letting process Virtual visits help to qualify clients more effectively . By presenting properties in a detailed and realistic way, potential buyers arrive more prepared and ready to make offers , reducing the time needed to close deals. 4. Ease of use and low cost Previously considered an expensive and complex technology, virtual tours are now accessible to all estate agents. With Virtual Tour you have access to intuitive, automated tools that allow you to create high-quality virtual tours without being an expert, at a low cost. 5. Increase your geographical reach By presenting properties through virtual tours, agents can reach a global audience instantly . This is especially useful for attracting international clients, who can view properties from the comfort of their own homes, ready to make purchasing decisions. 6. Increased productivity With the ability to create virtual tours in less than an hour, agents can optimise their time and resources and increase their efficiency and productivity . 7. Building trust and recommendations Virtual tours not only impress clients, they also help to build trust and increase word-of-mouth recommendation, strengthening the reputation of the agent and the estate agency. With all these advantages, virtual tours are fast becoming an indispensable technology in the armoury of modern estate agents, propelling the market to new heights of efficiency and convenience. Curious? Click here to find out more about Virtual Tour
Source: SUPERCASA Author: Redaction If previously the first contact with properties was face-to-face, nowadays investors are looking for alternatives to get to know properties without having to travel, making virtual visitation technology the new ally of real estate agents. Adopting innovative solutions is crucial to boosting the success of your business. SUPERCASA Notícias has compiled a list of the 6 essential reasons to create virtual tours for your property adverts. 1. Create professional content Currently, the solutions that exist on the virtual tour market dont always make it possible to create tours for several properties. Virtual Tour offers an easy and affordable solution, with plans adapted to the needs of each company , allowing you to create virtual tours for all your properties at a low cost: - Stand out with professional content; - Give your agency and the property in question more credibility and professionalism . 2. Improve positioning Property adverts that incorporate virtual tours have better organic positioning on property portals: - Get more visibility and prominence; - Attract potential buyers effectively. 3. Speed up the sales process Offer virtual tours at any time, allowing potential clients to explore properties before they even make contact: - Speed up the sales process; - Get more qualified contact requests; - Save time . 4. Be the owners first choice Differentiate yourself in the market by using innovative content. Virtual tours not only captivate potential buyers, they also attract owners who want to highlight their properties in a unique way, making you their first choice when it comes to choosing an estate agent. 5. Be one step ahead Dont miss the opportunity to stand out from the competition. Offer your clients a unique and immersive experience, demonstrating that you are innovative and up to date with the latest trends in the property sector. 6. Be more efficient Reduce unnecessary travelling and increase your reach. With virtual tours, you can spend more time working on your next listing, optimising operational efficiency and maximising the potential of your business. Virtual tours are an indispensable tool for real estate professionals looking to stand out, offer a unique experience to their clients and optimise their sales processes. With Virtual Tour you can easily create virtual tours for all your properties: - Install the application ; - Capture images of the property; - A specialised team will set up the virtual tour for you! Are you curious? Click here to find out more.
Source: Freepik Author: Redaction Janela Digital, a leader in technology for the real estate sector , has now launched a new low-cost virtual tour service accessible to all real estate professionals: eGO Virtual Tour. With an app available for Android and iOS, built with the future in mind and technology for everyone , Virtual Tour is revolutionizing the way you: Advertise properties; Attract owners; Increase the number of potential buyers; Speed up the sales process. eGO Virtual Tour is designed to be extremely easy to use, without the need for professionals. All you have to do is download the application, capture images with the help of the 360º camera and send the images to the eGo Real Estate team: a specialized team that will prepare the virtual tour for the client and, in a short space of time, the tour is ready to use. What are the advantages of virtual tours? Potential buyers will be able to explore all the details in detail and develop a real interest before actually making the first face-to-face visit. For real estate professionals, this technology has several benefits, such as: Virtual tours for all properties at an affordable price; Easy and convenient service, without the need for technical knowledge; Greater geographical reach, visits to the property at any time; Better positioning on portals. Janela Digital offers market-leading services: eGO Real Estate: the management CRM chosen by the vast majority of real estate agencies in Portugal; Infocasa: The largest real estate database in Portugal. Essential for prospecting, canvassing and evaluating the market; SUPERCASA: The real estate portal that has come to challenge the leadership that recorded one of the biggest online growths in 2023; CASASAPO: the leading national real estate portal since 2001. Are you curious? Click here to find out more about the eGO Virtual Tour.
Source: Freepik Author: Redaction Very easily, as you walk down the street, you will look at the shop windows around you, catching the eye of some detail or strategic point that will make you stop, look at the image in front of you and feel interested in what you are seeing. This is quite common, especially in the real estate market, which for many years has used physical shop windows to display properties and business opportunities , attracting potential clients who see these advertisements on the street. The evolution of the sector, especially on a technological level, has improved strategies and methods , which change according to the tools that professionals in the sector have access to, improving practices that help to attract more and better business. Today were talking about digital storefronts, a growing trend in the sector that promises to be a promising resource in the way it attracts the general public. Digital shop window: what is it? Unlike traditional window displays, whose material is paper, digital displays, as the name suggests, have a digital support with LED technology or an interactive screen, which allows you not only to see several images in a short space of time, but also to interact with them. Adaptable to any glass surface, they are more appealing than a traditional sheet of paper, allowing for a whole host of features that well tell you about in this article. What can you do with a digital shop window? This emerging technology is beginning to enable a number of features that would previously have been unthinkable for this type of display. In addition to the infinite combinations you can create, you are much freer, creatively, to design communication strategies that capture exactly the type of customer you want to reach. From the luxury segment to the traditional residential market, you can experiment with different approaches that will help you simplify your process of attracting new clients without having to leave your agency. One of the biggest details to bear in mind when installing this type of window display, apart from making sure that your store or building is prepared for this type of technology, is whether the façade is well maintained and makes a good impression, as this will count for a lot in terms of the type of customer you want to attract. Some of the possibilities associated with digital storefronts Greater visibility for your properties You can set schedules for the windows to turn on and off, so that they are on during your agencys opening hours or remain on during off-hours. Switching this type of window on at night, for example, is very effective, as the reduction in light coming from inside your store, assuming it is not open at night, will allow your window to attract a lot of attention and may cause interest in pedestrians passing by, giving your property greater visibility. Saving resources Another factor that can be decisive in building your brand is the flexibility offered by digital storefronts in terms of the type of content you can display. With traditional paper storefronts, every time one of your properties was sold or no longer available for sale, you would have to remove the sheet, print a new one to replace the one that had been removed and repeat this process for several updates, wasting both time and money. With the digital showcase, you can quickly and digitally update the slides that are assigned to the showcase, change their layout, layout and content, taking advantage of the time and ease with which you can make these changes. Whats more, with just a smartphone, youll have full access to control of the window display. More flexibility in content presentation As well as saving time and money, youll have greater flexibility when it comes to presenting content, as youll not only be able to schedule dates and times when certain information will be available for dissemination, but youll also be able to create specific content that could determine the growth of your brand and corporate identity. Your agencys shop window will be a potential clients first contact with your services, so you can invest in content that galvanizes your work and promotes your contacts. If youre looking for a CRM that will help you at every stage of your brokerage and allow you to completely manage your business , as well as create window displays , opt for eGO Real Estate and transform your business for the better! Read also: Number of real estate agents has tripled in the last decade , Real Estate Blog: organize content and create SEO strategies
Source: Freepik Author: Redaction Architecture and the property market are two connected areas that evolve together. As such, in recent years, one of the trends that has been established in both areas is neuroarchitecture . This movement makes use of science and technology to develop more functional spaces that positively influence the behaviour and mental health of their users. SUPERCASA Notícias explains the concept of neuroarchitecture and how it can influence the choice of properties on the property market. What is neuroarchitecture? As the word itself suggests, neuroarchitecture is the study of neuroscience applied to architecture. In other words, the functioning of the human brain is studied in order to be able to apply techniques and resources in the composition of spaces that have an impact on emotions. Thus, through tests such as magnetic resonance imaging or electroencephalography, it becomes possible to map brain responses to certain stimuli and better understand which elements can influence human emotions and behaviour. This area of science makes it possible for the property market to evolve by incorporating elements to create developments that encourage the well-being of residents , since by having access to this scientific information, properties can be designed with the needs of the target audience in mind, in addition to functionality and comfort. Examples of neuroarchitecture Neuroarchitecture has already been applied to various spaces, mainly hospitals and commercial property , in order to facilitate the treatment of patients or to identify with the layout of the shop to get customers to spend more time in it. A good example is the Kraemer Cancer Centre in the state of California in the United States. This is a space specially designed to relieve the stress and anxiety caused by the oncological treatment process , and the building has been designed with several glass walls that allow natural light in and a view of the Zen garden that surrounds the building, to create an atmosphere of relaxation. One of the most widely used principles in neuroarchitecture is biophilia , the hypothesis that suggests that human beings have an innate tendency to seek connections with nature and other forms of life . The use of biophilia in property projects makes it possible to create green spaces designed to increase the well-being of residents , as well as to design properties designed to be integrated into these same spaces. Another example of neuroarchitecture is taking care of acoustics in spaces, something that has become more popular since the pandemic and the rise of home offices. This means that it is possible to create acoustically insulated spaces that favour concentration, as well as lighting designed for the same purpose. How can neuroarchitecture influence the decision to buy property? Neuroarchitecture seeks to create environments designed to reinforce sensations according to the clients needs. As such, these features should be emphasised from the outset as benefits that will act on the well-being of residents. Through neuroarchitecture, it is possible to create a feeling of welcome and joy from the very first visit to the property, including through home staging techniques . It is therefore crucial for property professionals to be aware of the trends that can be applied to their projects, in order to create a more pleasant space for their clients and present the benefits as a sales argument. If you like this topic, you should read on: Home automation: get to know this intelligent technology
Source: Freepik Author: Redaction When creating an advert for your property, there are several factors you need to take into account to make it attractive, such as a catchy title and a detailed description of the property . However, one of the key elements is the photographs , since it is through this visual element that the client has the first contact with the property. If you want to increase the attractiveness of your properties, real estate photography can be the key to success and SUPERCASA Notícias therefore presents you with the best tips for becoming a real estate photography professional. 1. Prepare the space The first thing you need to do if you want to take elegant and impactful photos is to prepare the space to ensure that it is clean and tidy. As such, you should try to tidy up any childrens or pets toys and/or other objects that are lying around the house. Depersonalising the property is extremely important , as the aim is for the buyer to imagine themselves living in the property and not identify it as belonging to someone else. To facilitate this process, you should remove all personal objects from the walls and shelves, as well as utilitarian objects from the worktops, opting for neutral decoration that gives the feeling of looking at a blank canvas ready to be personalised by the client. 2. Lighting Lighting is the main ally of property photography. Lack of light or too much light can ruin your image and should be used thoughtfully and strategically. There are two types of lighting: natural light and artificial light. Whenever you can, you should use natural light to bring the property to life, as it is free of charge, does not involve the installation of other equipment and better represents the propertys exposure to the sun. Dont forget that if you want to use this type of lighting, you need to take into account the time of day at which you want the photo shoot to take place, in order to maximise the lighting in the property. To take photos with natural light, simply open all the curtains, blinds and doors in the house so that the light flows between rooms . 3. Perspectives The best photographs are those that show the property from the angle that best favours it , aiming to capture all the relevant details of the property. You should therefore try various angles and perspectives to find the best way to capture images, especially in smaller spaces. 4. Invest in different content The property market has evolved a lot in recent times, especially in the digital age, making it possible not only to capture and share images, but also to make videos of the interior of the property, drone footage of the exterior of the property and even include 2D floor plans, 3D floor plans and virtual tours . Investing in different types of visual content, not only in your adverts but also on your property website, will allow you to stand out from the competition and attract more customers. Did you find these tips important? We suggest you read: Tips for refurbishing your property without spending a lot of money , Real estate: strategies for analysing your competition
Source: Freepik Author: Redaction Presenting properties to clients is essential if you want to stand out in the property market and make sales, and as such i t is essential that you put the property in the best possible condition. In order to make it more appealing and aesthetically pleasing, the interior and exterior of the property may need to be remodelled. This remodelling is often a nightmare for owners, as they are looking to receive the money from the sale of the property rather than having to invest more money in it. However, SUPERCASA Notícias gives you the best tips for remodelling your property without having to spend too much of your budget. There are several cost-effective improvements you can make to your property which, as well as giving you a greater return on your investment , will help you attract more buyers. 1. Cleaning The best way to improve the presentation of any property is through a deep clean, a task you can carry out yourself at little cost and which will give the property a new look. Its very important that, when cleaning the property, you dont neglect any aspect of it, and its essential to pay attention to the smallest detail, as it will make a difference. So here are the main points to remember: - Cleaning windows, utensils and appliances; - Cleaning carpets, rugs, curtains and other decorative elements; - Eliminating odours using air fresheners, candles or any air freshener of your choice; - Cleaning the inside and outside of the cooker, fridge and kitchen cupboards (which can also help you identify any bad odours and get rid of them); 2. Decoration One of the factors that most captivates potential buyers is the decoration of the house, so investing in decorative elements that add style and colour to each room is always a good bet. Its important to realise that you shouldnt have any personal elements, as this could make a potential buyer feel like theyre in someone elses home and harm their ability to identify with the property. Try to invest in a more neutral decor , with a few touches of colour, so that its easier to please most tastes and create a welcoming atmosphere. Some options you could try are: - Putting flowers and plants in the property; - Using decorative elements such as bowls of fresh fruit in the kitchen or living room; - Putting clean towels in all the bathrooms; - Decorate the dining table; - Add cushions, blankets and other decorative elements to areas such as the living room and bedrooms. 3. Lighting and natural light The lighting of the property greatly influences its appeal to buyers, not only by increasing the quality of the photographs in the property adverts , but also by creating a much more cheerful and inviting atmosphere. To adjust the lighting and increase the natural light in the property, you can: - Switch on all external and internal lights; - Open all the curtains and blinds to let in the sunlight; - Invest in additional lights to create ambient lighting; - Replace old light bulbs; - Replace lamps that are visibly damaged. 4. Home Staging Home staging is an organisational technique that can make the rooms in your property much more attractive and appealing, and its very simple to do. Some actions you can take are: - Removing personal belongings such as toys, books and tools; - Organising cupboards, pantries and bookshelves; - Removing some of your clothes from wardrobes to make them look more spacious; - Removing large pieces of furniture that may make too much visual noise. 5. Renovating rooms If you have room in your budget for it, you could consider renovating some of the rooms , such as the kitchen, which is one of the areas of the house most valued by potential buyers. You dont need to make any major changes or a large investment, but you can choose to replace the cupboard handles, paint the walls or put stickers on the cupboards to give them a new look. As well as the kitchen, you should also consider the bathrooms, and replace any minor elements that might need changing, such as the towel rails, add a new coat of paint and seal any cracks. 6. Facade of the property The propertys façade may not be the most valued factor when looking at a property online, but it is the element that moulds the first impression when visiting the property and, as such, is one of the areas that should not be neglected. Try to tidy up the exterior spaces such as the yard, driveway and surrounding vegetation. To do this, you can trim any grass and shrubs, repair shutters, roof tiles, gutters and windows, invest in exterior painting and have the roof and driveways washed. Are you going to put our suggestions into practice? Why not also read on: The importance of Virtual Tours in Real Estate and Transform your home without spending a lot of money
Source: Freepik Author: Redaction Using a for sale sign on the façade of a property is a method with a lot of potential for sale , as it is a lure for potential clients who pass by on the street and see the availability of that house for sale, establishing a greater chance of a deal. Owners can often be reluctant to use it, for fear that it will create too much exposure or unexpected visits to the property being sold. However, there are strategies that can be applied to avoid uncomfortable situations , such as putting the contact number on the sign, which creates a communication channel that doesnt require a face-to-face visit. Even so, since this method is used by real estate agencies, it is important that owners choose to hire a real estate agency or consultant to manage the contacts and select those who have a real interest in the property , and not put up an improvised sign with no advertising or rigour. Agencies and real estate agents will make sure that negotiations take place in the interests of their client-owner, making them easier to conduct. However, in order for this to happen, it is necessary to pay attention to certain details on the sales signs, and to understand how they work . Do property sales boards work? The property market is increasingly transformed by the digital world, and it is now possible to consult any information and even visit properties virtually via any mobile device. However, the for sale board is still one of the most efficient means of promoting properties , because there are still many people who are looking for houses in specific areas of the country and carry out a face-to-face search in the desired area to find out more about the location, the neighbourhood and what properties are available. This is also a very effective way of attracting foreign buyers looking for a house in Portugal, as they dont have a good grasp of the areas via online maps and can easily identify a propertys for sale or rent sign. The for sale sign is a good option for: - Increasing the number of contacts; - Attract traffic to the property website; - Increasing the visibility and recognition of the property brand. Another very important factor is word of mouth . Since the sign signals the sale of the property, it ends up generating interest in the people who see it, leading them to share the information with a relative or acquaintance who wants to buy a house in that area. Strategies for using the property sales sign 1. Striking colours and clear text The sales sign is an effective strategy for attracting potential clients, but it only works if it is used well. Opt for a different design, with eye-catching colours and high resolution , so that the information presented is legible. Avoid using colours that could make it difficult to read and use colours that improve contrast. This is also a time when you can take the opportunity to emphasise your business identity and increase brand visibility. Tip: there are colours that easily fade over time, so you should opt for a finish that gives the sign durability. 2. Use a QR code Although this is a physical advert, you can always choose to add a digital aspect, and the QR code is an excellent option. This code, which can be read with a mobile phone camera, should be inserted into the for sale sign to take the potential buyer directly to the property advert , increasing the likelihood of the property being sold. This is also a factor that will arouse curiosity and can lead interested parties to the property listings of the online agency , property website or any other relevant source of information, generating positive traffic. Please note that when placing this element on signs, as it only works over short distances , there is no point in having the sign on the 4th floor of a building, as the mobile device will not be able to read it. 3. Place only one sign Too much information on the propertys façade can have the opposite effect to that desired and lead potential clients to disregard the property in question . Its important that you only put up one sign, and that it is simple and only contains information about the contact details of the property agent or consultant, in order to create the need for contact and lead the client to the agency. 4. Call to action Put information on the sign that requires some action on the part of the party interested in purchasing the property, such as your contact information or icons for lines of communication like WhatsApp or the QR code. The aim is to generate interest among those viewing the sign and prompt the potential client to look for more information . You can also choose to put a phrase on the sign that conveys a sense of urgency to the potential buyer and makes them think that they cant miss the moment to contact your agency. What information should not be missing from the property sales sign? - Name of the consultant - Identification of your professional position - Name and/or logo of the property agency - Contact details - QR code (optional) - Energy information about the property (optional) Did you like this article? SUPERCASA Notícias suggests other topics for you to improve the positioning of your real estate agency in relation to the competition: Real estate agency: the importance of good positioning , 3 digital marketing tips for property consultants
Source: JLL Author: Redaction According to the data revealed in JLL s Global Real Estate Technology Survey 2023 , sent in a press release to the SUPERCASA Notícias newsroom, commercial property occupiers say they are increasingly inclined to invest in technology. According to the study, 91 per cent of the occupiers surveyed would prefer to pay more if the spaces were more technological , as they believe that technology represents added value, making them more profitable. Spending on technology in property tends to grow faster than investments in people, physical space and operating budgets. The survey also concludes that sustainability-orientated tools will underpin increases in spending on technology , highlighting the commercial and regulatory requirements driving the race towards carbon neutrality. Respondents expect energy solutions to have a greater impact on the property sector over the next three years. Occupiers are looking for technology that makes their assets more profitable and improves both their business decision-making and their sustainability performance. At JLL we already have solutions that allow us to act in this direction based on data, such as new decarbonisation software solutions, explains Maria Sacadura Botte, Head of Project & Development Services and Sustainability at JLL . Still on the subject of technological advances in sustainability, respondents pointed to artificial intelligence (AI) and generative AI as the technologies expected to have the greatest impact on the property sector over the next three years. Surprisingly, the majority admitted to having limited knowledge of AI, despite labelling it as an important tool. Digitalisation in commercial real estate is advancing at such a rapid pace that company managers are increasingly dependent on experts in the field to understand how certain innovations can impact the business. This is where we can play an important role, advising on the implementation of these technologies, Maria Sacadura Botte concludes in the note to which SUPERCASA Notícias has had access. In addition, the JLL study showed that occupiers are starting to care less about reducing costs and simplifying remote working through technology, and more about tools that reinforce the value of their business objectives through collaboration, optimisation and improved decision-making . According to the survey, it was also realised that: The focus on remote working tools is now turning to technology to support working in the office, with adoption rates increasing from 40 per cent to 50 per cent from 2022 to 2023; Technological solutions for health and well-being have increased from 25 per cent to 48 per cent; Platforms that enable consolidated insights (47 per cent) and drive predictive management (43 per cent) are among the top priorities; Immersive technology in the workplace, such as virtual reality and augmented reality , is one of the top five technologies that companies intend to adopt next (44 per cent). The JLL Global Real Estate Technology Survey 2023 was carried out with Meridian West in May and June 2023. The 1,006 respondents included more than 600 property market leaders from major occupiers and more than 400 leaders from investors, landlords and property developers. The respondents are located in 10 markets worldwide: Australia, Canada, China, France, Germany, India, Japan, Singapore, the United Kingdom and the United States. If you liked this article, read on: Artificial Intelligence and the Future of the Property Market , The importance of Virtual Tours in Real Estate Mediation
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