Source: SUPERCASA Author: Redaction The billing of a company is one of the most important points in the success of a business, not only because, for a company to survive, it must invoice, but also because it is necessary to have knowledge about these standards. The challenges can be various, especially for real estate companies that have just opened or see themselves alongside a large volume of work , being essential to have, management platforms that integrate these administrative bureaucracies related to billing. The biggest challenge facing companies may be the large volume of invoices, receipts and tax documents they have to deal with every day and, by not having access to an organized system that allows them to sort all this documentation , may hinder, and even impair, the proper functioning of the company. However, there is an extremely complete platform on the market that can save you from this disorganization , characterized by its state-of-the-art technology, full integration with other services and a number of other strategies that can help businesses grow , exclusively for the real estate market. Real Estate ego billing module: what is it about? You have certainly heard of the market leader CRM for more than 20 years in Portugal , being aware, therefore, of the numerous features of the eGO Real Estate and the various aspects in which it helps real estate agencies and consultants. One of the areas in which the Real Estate ego can be very useful is in the billing of your company and business , because through its Invoicing Module allows the issuance of invoices, credit notes, receipts, and even the creation and extraction of SAFT files to present to finances. The Billing Module ego Real Estate is duly certified by the Tax Authority. What advantages will you have when using this feature? To begin with, this is a fully integrated module in your CRM, where you will not only be able to manage your company, as your properties in portfolio, but also the monitoring that is done to potential customers and owners. Only with these advantages will you have a greater ease and 360º vision in monitoring all aspects of your business , with features that will allow you to remove metrics, manage processes, treat sales opportunities, and even integrate your real estate site. This is the great advantage over other options available in the market, because with a fully integrated service, you will not have to resort to external platforms. If you have doubts about whether it is advantageous to invest in the ego, know that access to the Billing Module, within the CRM, does not represent additional costs for you, as it is included in the monthly value of the plan.
Source: Freepik Author: Redaction Savills/Predibisa confirms the success of the commercialization of this innovative and distinguished project of sober and contemporary architecture, with the signature of the VisioArq office, which continues to emerge on the ground of the emblematic Efanor factory, in Matosinhos, as disclosed in a statement to SUPERCASA Notícias . According to architect Nuno Poiarez, co-founder of Visioarq: (...) considering the private green park with approximately 3 hectares existing in the NATURA land, each interior space reflects and lives from the outside, through transparent buildings, where the reflection of natural space and interior light assume a key element, also valuing the concept of Home Living designed in defragmented spaces to enhance the family experience... . The simplicity, lightness and comfort of the project , which provides housing typologies, from T1 to T4, with greater offer in types T2 and T3 for families of greater or lesser dimension privilege the centrality of urban life (restaurants, cafes, playgrounds, schools, colleges, universities and two metro stations), but also privacy and outdoor living with tranquility, among trees, mirrors of water and pedestrian paths (30,000 m2 of approximate existing green area). For Ana Jordão, Residential Business Development Director - Porto Division of Savills Portugal: (...) the excellence factor of the commercialized apartments is immediately ensured by the quality and selection of the materials used, which sustain the connection to the beauty of the entire natural surroundings, through extensive glass panels generous balconies with unobstructed views and private gardens, which invite you to enjoy a healthy lifestyle, increasingly important and valued in today’s society . Due to the success of the commercialization of Natura , is already on sale another development of the subdivision, the Factory building, composed of smaller typologies in order to meet the demand for investors and young people who want to acquire the first house. At the same time, three projects are already under development for other available lots. In short, the positive balance of this commercialization lies essentially in the timeless concept, combined with the added value of the existence of private green spaces and the cosmopolitan experience, possible to reach a few minutes from NorteShopping, the metro station and the beach line of Matosinhos. Read other similar topics in SUPERCASA Notícias
Source: Freepik Author: Redaction The Portuguese capital continues to be the destination of choice for national and international companies to host their operations and, according to information sent to SUPERCASA Notícias , Savills has already been responsible for some of the most iconic placements in the capital since the beginning of the year. One of the most recent deals signed by the property consultancy is the placement of Iniciativability, a company that operates in the Real Estate consultancy sector and was previously located in Sesimbra, in Tower One of the Amoreiras Complex, where it will occupy a fraction on the 2nd floor of this building located on Avenida Eng.º Duarte Pacheco . With architecture that harks back to the 1980s, this asset offers panoramic views over the city of Lisbon . Located next to the Cascais and Sul motorways, its surroundings are characterised by their quick and easy proximity to the main points of Greater Lisbon, with buses and the metro just a few minutes away . According to José Covas, CEO of Iniciativability , in the note to which SUPERCASA Notícias has had access : the lease of a new office in Tower 1 of Amoreiras is a strategic decision that reflects the companys commitment to its business expansion plan and dynamism. This choice not only reinforces Iniciativabilitys presence in a central and prestigious location, but also provides a favourable environment for the growth and development of the team. Sofia Carvalho Costa, Offices Consultant at Savills Portugal, says: Supporting new companies in their process of growth and relocation is what drives us every day. Iniciativability has been growing in the market and therefore needed a more centralised space that was in line with its daily activity. Savills was agile in this process and presented the client with the ideal solution, where the privileged location was key to the outcome of this operation. See also Looking for a house with a terrace? 6 suggestions from SUPERCASA , Santa Villa: new exclusive project in Santa Cruz
Source: Freepik Author: Redaction The internet is an essential part of the day-to-day life of a property consultant or agency , as it is through this channel that most business is done, the bulk of contacts are made and almost all properties and brands are publicised. Its unthinkable these days not to have a good online presence, for example through a property website with exclusive tools or good social networks , worked in favour of your target audience and your objectives. In order to realise these goals, one of the first needs arises from the connection that is established with clients and potential clients , by cementing the brand, what its values are, what it offers and what it means to the market. These are branding concepts that allow you to maintain a clear image of your positioning in the market. Digital branding: understand this trend and what its all about Digital branding is nothing less than the process of brand management . During this process, creating a brand will result in a combination of efforts to consolidate its positioning in the eyes of the public , through digital strategies, marketing or backstage work, by aligning its values and future objectives. Allied to digital, branding will then be a set of strategies aimed at promoting your voice, your values, your objectives and promises, by publicising these characteristics unanimously and continuously in order to maintain your positioning. With the growth of the internet and its various communication platforms, particularly social networks such as Facebook or Instagram, it is possible to stimulate this brand growth by establishing partnerships, creating adverts or broadcasting communication to all types of segmentation . What is digital branding for and how can it help you? Digital branding (or e-branding) will first and foremost serve to consolidate your position on the market. In an extremely competitive market, this is the key to growth , especially at a time when there are so many property agencies, with such diverse services and characteristics, reaching such different audiences. Digital branding will essentially help you stand out from similar competitors, distinguishing you by your strengths and attributes , which you will mirror on your digital platforms. But the main advantages are: - Improve your brands positioning; - Expand your brands online reach and recognition; - Develop successful interactions with customers, potential customers and new partners; - Manage your brand through, and with the help of, digital tools. To realise these goals, eGO Real Estate CRM can prove to be a great help . You can increase your results and save time with this property management platform, which helps you manage and automate digital marketing campaigns in one place. You can, for example, send one or more properties of your choice to potential clients via email, or get personalised brochures for your properties . These strategies will cement your branding, making your brand distinctive and recognisable to your audience. Digital branding strategies: what are they? Digital branding operates across various digital channels and platforms, including social networks, websites, email marketing, mobile applications and more. The central strategy is to guarantee a consistent and coherent brand presence at all these points of contact , in order to guarantee a unified experience for consumers. One of the keys to digital branding is the creation of relevant and engaging content that resonates with the brands target audience, which can include social media posts, informative videos or informative blog content. Visual and tone-of-voice consistency is also crucial to keeping the brand identity cohesive across all channels. Creating relevant content You can produce useful, informative or inspiring content, such as tips or advice, that adds value to your target audiences needs. In the case of the property market, its relatively easy to think of a variety of topics, which could include decorating tips, information on documents and bureaucracy for selling or buying property, or information on properties you have for sale. This content can, and should, be shared not only on your social networks, but also on your property website , on a dedicated blog page. eGO Real Estate has these features available , and you can customise your site to suit your needs. Social media management This is an important part of digital branding, being able to connect with your followers, attract new ones, share content from your agency, such as properties you have for sale, and promote your brand, attracting new clients and keeping your current ones. SEO (Search Engine Optimisation) Optimising online content is key to being more easily recognised and found by online search engines, to increase your brands visibility. Email marketing Send newsletters and personalised email campaigns to keep your clients informed about news, promotions, relevant content or your property listings. You can do all this using the eGO Real Estate CRM , which not only provides you with attractive templates that you can easily send to your database in one click, but also measures the metrics of these campaigns at a later stage , looking at the number of views, clicks and leads. In short , digital branding is an essential part of any modern companys marketing strategy, and yours cant be left out! By investing in building and managing your brand and online presence strategically and authentically, youll be creating a strong position in the market, making yourself easily recognisable to your audience - and even to users who arent your customers or work with you - cultivating deeper relationships with your target audience and achieving long-term success. Invest in the best strategies and start developing your digital branding today! Read also 5 tips for getting good property adverts and Growth Marketing: what is it and how can you benefit from this strategy?
Source: Freepik Author: Redaction You may come across the question that most resonates among real estate professionals: after all, what distinguishes my ads from others? . By looking at these details, seeking to know exactly what makes a common ad a good ad - or an ad in an inefficient ad - you can find tactics to improve them and ultimately stand out from the competition. Are the photographs? The description? The factors, contrary to what you can imagine, are immense. To get a good property listing, it is necessary to analyze the 5 best practices that can differentiate them from others . Thus, SUPERCASA Notícias brings you these advices, helping you to get a better positioning and, consequently, a better performance. 1. Select photographs carefully The photographs of the property are one of the first things that a potential buyer will see when opening your ad , if not the first. This is the characteristic that will make you distinguish yourself from several other properties, marking the difference between an attractive ad and an ad without interest. The photos you select for your ad should therefore be of professional quality . This is an almost indispensable necessity today, with the human eye trained to recognize high-quality images. The images with which you choose to illustrate your property should clearly represent how desirable it is, creating the need to visit. An ad with high quality photos, carefully selected and with a professional look, can increase the chances of a solid and qualified visit request , noting that the first photo that links to the ad will be the one that will serve as the cover image. Take the user to click on your ad and make him want to be inside the property! 2. Use geolocation features Your ad will differ from others if you use the geolocation features at your disposal. In the SUPERCASA portal, for example, this is something that appears next to the property typology, and marks the difference between a map marked with the location of your property or a map without this signage . This will make it difficult to perceive whether or not it is a property located in an area of interest to the potential customer, generating doubts and disconnection from the ad. Almost 90% of people browsing real estate portals looking for a home open the map with the geo-reference of the ad they are seeing. From there you can start a request for a visit, according to a location that interests you. But in addition to this criterion, there are two others that you should consider: By filling in the full address and applying geolocation, the potential buyer will get a clear picture of the environment of the location in which the property is inserted . That is, he will research on urbanization, see if there are services in the surroundings and what the advantages or disadvantages of living there. Through the use of geolocation resources, will make your ad benefit from quality criteria that will make you rise in the property listing presented in the search results . 3. Price, the decisive element Right after the photos, or even before, the price is from the first impressions that a potential buyer will take from an ad. In fact, most likely it is one of the filters used in searches, because when someone searches for a home, they will look within the limits of their possibilities. Thus, if your property is above the price at which he filtered the search, your property will no longer appear in the list of results presented, even if it is a difference of 500 euros. Price is the decisive element , which can be used to play in its favour to create dynamism in the face of market competition. Still, it is essential that you set a fair price, using complete database tools that provide comparative market analysis, such as Infocasa . Through the price, it will show its customers that, although there are many properties with similar characteristics, its stands out for its value. And be careful: if a potential buyer does a search where you put the filter to find properties with maximum prices up to € 340,000, if your property is, for example, indicated with the price € 340,900, it will no longer appear, and if it appears eventually in another search, may appear little benefited in the listings, losing visibility over others with closer prices. Play with the price of the property in your favor! 4. Pay attention to the details you place in the ad description While you are doing your research, the potential buyer will select several filters that can completely disappear your property from the results. Thus, you must ensure that your ad is complete and filled with everything you have can be searched , namely the areas of the property, the typology, if you have garden, garage, elevator, virtual visit, videos, etc. And attention that even if you have indicated in writing in the description within the ad the various characteristics, it is not enough for them to appear in the filters, because it should even indicate the characteristics when creating the ad, fulfilling the criteria available, because one thing is the characteristics of the house that is selling, and another completely different is the description of the ad . 5. Be specific in the description The description of your ad should be clear, descriptive and informative about what exists in the neighborhood or surroundings . Specify how many meters are located the nearest transport or what kind of services there are, such as supermarkets, hospitals, schools... And if there are other attributes, include them, namely proximity to parks, gardens, beaches or large cities. Avoid being too generic and present details, too, without exaggerating. Highlight the characteristics of the property, can user Bullet-points to facilitate writing, and talk about the finishes, materials used in construction and basically the history and characteristics of the property, making it as appealing as possible. With a complete description, it will allow the potential buyer to imagine living in the property and make him decide more easily whether or not to schedule a visit. As you write the description, try to write down the enthusiasm of what it will be like to live in that house and area , highlighting the strengths of the property, the neighborhood, the surroundings and everything to which it is associated. We can assure you that the description is one of the most important elements in the decision making of potential buyers about whether or not they want to schedule a visit , however, in complementarity with the photographs, the price and the other characteristics, make your ad a perfectly detachable ad from the competition. Bonus tip: add a brand logo to your ad! Ultimately, in addition to making your ad stand out from the competition, you can also make your brand stand out. You can easily achieve this through your logo on property listing pages, or even with a banner of your brand. And how can you get these highlights? Simply, with the SUPERCASA portal, which provides you with the best dissemination strategies . Your brand will stand out , staying in the head of potential buyers who, in the future, will be able to use your real estate services. And all this because they saw your logo or name on the real estate portal page! Did you like these tips? Also read: Video Marketing: the trend that can change your business , Growth Marketing: what is it and how to benefit from this strategy?
Source: Freepik Author: Redaction There are many strategies for capturing the attention of potential clients , but there are some that are more effective and more effective than others. Being a real estate agent in a volatile and constantly evolving market means being aware of these tricks, knowing exactly how to use them and how they effectively capture the attention of the people you want to reach. One of the most effective ways to ensure that you diversify your advertising and get more potential clients for your properties is through video marketing , taking advantage of the fact that we live in a highly technological society, accustomed to short, animated content, to advertise your portfolio of properties for sale. How can you take advantage of video marketing? Video marketing can indeed be an excellent way to boost your business, and well explain why! Firstly, its important to start by cementing a strong online presence, particularly on social media platforms such as TikTok or Instagram. On these platforms, youll be able to reach more potential buyers and active sellers, who will see your content and connect with you if they like what you post. In this situation, through videos, you can show your knowledge of the sector, build your brand and publicise your properties, for example by showing the inside of the house and talking about its added value . Well tell you exactly what you need to do to get the best results: - Share home videos of the properties youre selling, showing off your strengths and creating empathy between you and the people who will view the video, creating a desire to visit the property and eventually arrange a viewing; - Share these videos by message with your potential buyer contacts , increasing the chances of reaching the ideal buyer; In the USA, a study was carried out by the National Association of Realtors which shows that adverts with videos get 403% more views , so its extremely important to invest in this type of multimedia content. How do you create a video and what content can you share to generate interest? Before venturing into videos, its important to know exactly what kind of content you want to share. You could just post videos showing the houses youre selling , but to make your social media even more interesting, you could consider creating short videos with informative content , either about questions potential buyers might have about buying or selling a house, such as bureaucratic issues, or about tips or other property trivia. Some topics you can explore: - Lifestyle tips , such as decoration, building work, design, space creation and other issues that influence home environments; - Information on home loans . As this is a highly sought-after topic for people interested in buying a house, youre sure to get views from potential buyers interested in finding out more about financing a property; - Bureaucracy and documentation associated with buying or selling a house; - Curiosities about you and your agency , to establish a closer relationship between you and potential clients. To develop property videos or any video on any of the topics weve suggested above, it s important that you have at least some basic knowledge of how video editing works, and you can use someone with knowledge of the area or, within your team, people with more creative ideas. However, if you dont have these skills or dont know anyone who can help you, there are already some tools that, using artificial intelligence, can simplify the process . Even so, it is recommended that this is a manual development, with critical intervention. As long as you make appealing scripts and pay attention to aesthetics , you wont need to do a lot of editing or be a professional video maker , because with simple things you can easily capture peoples attention and reach exactly who you want to reach. Create animated videos, using clear, recognisable speech and a good aesthetic appearance . One of the tricks to getting more impressions is to use subtitles , allowing for a greater reach and permanence rate in the video . How to record a good property video? Its important that you make sure the property looks good before you start recording , because a well-kept, appealing and bright image will influence the reception of your content, making more potential buyers want to visit. So prepare the property for the video, making sure that: - The rooms are well lit (open windows, curtains and take advantage of natural light); - The spaces are tidy and clean, with no distracting objects or noise. When editing the video, take these guidelines into account: - Make sure there is a leading line between shots , which show a natural passage through the various rooms of the house and make the person watching the video feel as if they were actually in the property; - Design a clear and appealing script that captures the viewers attention and keeps them focused on the content , being able to talk about the property, its history and its key points; - Integrate information such as price, areas and typology , in text form or through subtitles in the voiceover. The most important thing to remember is that, for a good property video, you must be able to capture a good image of the property, complementing it with a voice-over , or a person presenting it, describing its advantages and features, or animated elements that indicate these details. This way, youll be able to capture your audiences attention and get them interested in the property. Key tips for a good video 1. Organise the environment of the house before recording As we explained above, its important to capture a good image of the property, making it appealing and creating desire for the potential client. So clean, tidy, light and organise it strategically. 2. Add captions and other visual elements The image alone doesnt count, as you need to attract the potential clients attention through small elements that can differentiate the attention spent watching the video. Choose to add subtitles, which will retain the attention of those who dont watch videos with sound, for example, and add textual details that indicate price, typology or key points of the houses characteristics that appear throughout the video. 3. Create a good script Plan the video in advance, knowing exactly what to record, how you want to record it and what you can incorporate to make it even more appealing, writing the script and establishing exactly how many minutes it should be. 4. Choose good equipment and experienced people If you can capture a video using a professional camera, do it. However, if you cant, see if your mobile phone has a good image and if you can get a video of similar quality from the device. Where should you publicise your videos? Once youve made the video itself, the most important step is to know exactly where you should publish it . The good news is that, if you work with the eGO Real Estate CRM, you can share your adverts directly on social media and, with them, the property videos that go with them, as they are integrated into it and you then receive the leads directly in your CRM . This is an integration advantage that makes managing your business easier . When publishing properties on SUPERCASA , it is always recommended that you include videos of the property, as this will have an impact on the quality of your adverts and will benefit them in searches. If you dont already advertise your properties on SUPERCASA , you should consider doing so, as youll be choosing not only a portal that gives you access to performance metrics for your adverts, but also one of Portugals most notorious and growing portals.
Source: Freepik Author: Redaction Marketing plays a decisive role in the property market as a result of technological developments and trends that influence consumers. Processes are no longer entrusted to just one form of promotion and acquisition, but have become digitalised and flow in several ways. With various purposes, which can include converting and retaining customers , marketing and its strategies are used as a gateway to business growth and a higher success rate, and over the years various ramifications of this type of strategy have emerged that you can, and should, use. Today were going to talk specifically about Growth Marketing and the role it can play in the day-to-day running of your business. What is Growth Marketing? As its name suggests - growth - it is a type of growth marketing, applied above all to the business sector. It presupposes an evolution or expansion of the business and the company , in different aspects, and can be explained by the data recorded, namely the actual results of its application. Once implemented, Growth Marketing creates a positive impact on the companys revenues, with return indicators measured through the growth of the product portfolio - properties acquired - and the companys entry into multiple market sectors - increased awareness. Growth Marketing is a strategy designed solely to grow the company or business in which it is applied , as opposed to traditional marketing proposals that seek to build brand authority. To understand Growth Marketing, you must also understand the profile of your target audience . On this basis, you can create assertive communication that will increase your results , but also create a real connection with the customer . All this will increase customer retention , as you will be providing them with a high-quality premium experience. Key points of Growth Marketing: - Prioritise the user experience ; - Know your sales funnel well; - Know your audiences type of engagement ; - Design assertive developments; - Identify opportunities and make quick decisions. How can you apply Growth Marketing to your property business? The first thing to retain, and which you must work to maintain and improve over time, is the customer experience, which must be assertive, high quality, premium and personalised. One of the best ways to guarantee this variable is through platforms that provide you with methods of monitoring and making portfolios or supporting documentation available to your client . You can find these features on eGO Real Estate , where you not only get a follow-up of the monitoring that is done , not only by you but by your team, leaving no detail out, as well as itineraries of the visits you schedule , and even a reserved access page where they can access the information they are interested in about the performance of your properties , provided by you - the Owners Portal . Then, to complement this customer experience, you should invest in campaigns in the main media that generate the most successful results . You can choose to create personalised newsletters or mailshots tailored to your clients needs, all in the eGO Real Estate CRM which, with a campaigns module, allows you not only to organise and create this strategy, but also to take the metrics of mailings, views, clicks and leads obtained. By having a good understanding of your sales funnel and applying Growth Marketing, you will improve the communication you establish with your client , making their experience much more appealing and satisfying. As a result, youll increase your results and expand your reputation. Another example of Growth Marketing that you should implement can be realised through good forms and embedded pages to increase conversion rates, such as landing pages . The strategy will materialise when you identify and analyse the results of the data obtained, with metrics on the leads and sales obtained. This performance analysis will consequently allow you to analyse your audience, the most successful trends and the next decisions to be made for future campaigns. Materialise this strategy towards success! Get the key features of the eGO Real Estate Management CRM and increase your metrics, not only through communication strategies, but above all in the follow-up you give your client. On the eGO side, youll receive the same commitment, with a team dedicated to helping you and guiding you through the various functionalities available, integrated into a single platform. Find out more here: Want to improve your relationship with clients? Use a good CRM , Real Estate Blog: organise content and create SEO strategies and Real Estate Agency: the importance of good positioning
Source: Freepik Author: Redaction Located in Oeiras and marketed exclusively by Savills , The Tower building has just achieved a 100% occupancy rate in its flex office spaces, as the property consultancy said in a statement to the SUPERCASA Notícias newsroom. With 5,508 m² above ground for offices, spread over a total of 12 floors, the building offers 3 floors of flex solutions totalling 1,217 m 2 . With the new paradigm in the office market, demand from companies for space of this type has increased significantly, and The Tower is an example of solutions that aim to meet the personalised criteria of its tenants. Organisations such as Oeno, Abysse and Hi! Healthy Insurance are examples of tenants who already occupy flex-type units and recognise the buildings high quality as the ideal place to develop their operations. Located next to the Oeiras Parque shopping centre, the asset is close to the main accesses to the A5, which gives it a privileged location. For the Endutex Group: this project is not just a shared business centre, we want the companies installed to feel like part of a community and to be able to share ideas and business. This concept has made sense with Savills, which has helped us to attract companies with great value in the market . José Baptista, Offices Consultant at Savills, points out in the note sent to SUPERCASA Notícias : achieving a 100 per cent occupancy rate for these spaces is proof of the growing demand for flex typology from companies. As The Tower is a building marketed exclusively by Savills, it is with great enthusiasm that we have achieved this goal in a highly prestigious asset, recognised by the majority of the Portuguese business community and beyond. Other topics that may interest you: New workplace opens doors in Lisbon , Luxury residential market in Portugal is growing and European living sector is one of investors priorities
Source: Freepik Author: Redaction The property market is a very specific segment that requires not only a high level of theoretical preparation , but also a commitment to changes in the sector, which is constantly evolving . The challenges are varied and differ from case to case, but there are premises that never change and that you must take into account if you want to be a successful professional with high success rates. Confusion, fear and inexperience are normal, which is why SUPERCASA is bringing you this article to help you grow in the market and achieve better and greater results. Discover the five mistakes to avoid and grow your career! 1. You dont have a business plan This is a major mistake made by many professionals who enter the market without experience and/or knowledge. Not having a business plan will slow you down and keep you from your goals, leading to one of two scenarios: either youll be completely lost and wont know what to do, resorting to improvisation and a higher error rate, or youll be seen as an amateur professional, incompetent and without the knowledge to make a name for yourself in the market. A business plan is step zero when you enter the market as a real estate agent, whether as an individual, working for an agency or starting your own business. In any of these situations, in order to grow your reputation and increase your network of contacts, its important to define your strategy for standing out . One of the most effective ways to achieve this business plan is through solid guidelines that take your reputation to the next level. Specifically, were talking about a marketing plan, namely by communicating your services, a strategy for attracting leads and the means to realise your financial goals . You can easily achieve all this by using property management platforms that provide complete, state-of-the-art integration for the various aspects of your business. You should therefore look for services to help you with this business plan, such as the eGO Real Estate CRM , the most complete, innovative and widely used in Portugal. With this CRM, you can immediately define a target audience to attract qualified leads and opt for a digital marketing strategy by dividing them by interest . This way, youll only communicate information thats relevant to that audience. 2. Youre not fully familiar with the local market Its possible that, if youre just starting out in the market, you dont yet feel totally at ease with the local market, your area of expertise or the particularities of the area and segment in which youll be working. This is a disadvantage that you should work to improve, investing time in getting to know everything about your area . To achieve this in-depth knowledge, we suggest using metasearch platforms that allow you to carry out comparative market analyses, search reports, listings of all the properties available in the area where you operate and alerts for new properties coming onto the market. You can do all this easily with Infocasa , the largest database in Portugal. Through Infocasa youll get a broader view of the market and get to know it better, finding out about trends and niches. In this way, youll provide a more complete and personalised service to your customers, showing them exactly what they want to see. 3. You dont fully utilise social media Social media is one of the strongest platforms today and if youre not using it to the full, youre missing out on several business opportunities. Any buyer looking for a house is subject to social media, so investing in social media advertising could mean that your adverts are much more visible and more complete . To achieve this efficient use, we recommend that you invest in eGO Real Estate , the CRM weve already talked about, which can help you in the various aspects of your business . As far as social media is concerned, the special feature of eGO is that you can receive leads from social media in your CRM , optimising ad management and implementing an effective strategy. The eGO user can thus activate the integration of leads from their Facebook or Instagram page, accessing and managing them directly in the CRM. 4. Youre not doing continuous training One of the essential points for good progression in your career and business is continuous and specialised training, both in products that can help you manage, advertise, attract and prospect for property, and in the market and its trends. As weve already mentioned, the property market is a constantly evolving segment and its important to keep up to date with trends, both to be prepared for any situation that may arise and to stand out from the competition. Did you know that CRM eGO Real Estate provides ongoing training on various topics related to the property market? This is an excellent opportunity to take part in these events, which take place either in person or online, whether or not you are an eGO customer. 5. Youre not following up closely with your customers Poor communication can be the beginning of the end for many relationships and businesses, especially in the property market, where there is often fierce competition. So if you dont invest in following up with your clients, you could be making a crucial mistake. The success of a good real estate professional is underpinned by a good network of contacts and relationships of trust , and for this it is essential to have a platform on your side that allows you to organise information about your clients and also enables you to have a close and personalised relationship with them. With eGO Real Estate CRM, you can, for example, organise visit itineraries in which you display the appointments for visits to properties, establishing a link between you, the agent, the potential client and the owner. You do all this via eGO Opportunities , and in a few clicks, in a very simple way: you book the visit, create the visit form, request the digital signatures and share all this with the owner. In this way, you build trust with your client, providing them with all the information they need, and increase your reputation with them. Read also: Get to know Infocas new customisable ACM , Exclusive experiences to boost sales: 3 ideas and 5 key points to open your business
Source: Freepik Author: Redaction The sale of a house is a time-consuming process that involves a lot of preparation, both the property you are selling, and the necessary paperwork at the time of formalization of the business. It is common, however, to find that there are details that do not matter, or to believe the myths that most influence the process. Discover the myths we speak of and learn how to avoid them. 1. Will selling a house alone save you money? Wrong This is one of the most common myths in the real estate market for homeowners who decide to sell their homes. It is wrong to think that by entering the market alone, you will get better results and save more money. To start, you will have much more work and will have to do not only the management of the necessary documentation, but also the marketing, contacts and scheduling of the visits to the property. All this is something that a real estate agency can do for you, saving you a lot of time and resources. Then, as far as the commission is concerned, although you have to assign it to the real estate agency that accompanies you, in the end, you will gain from this, because the amount represents hours of work and various services provided, which alone, would not compensate you for the effort. 2. Will the house sell itself regardless of what it does? Is it not true It takes a lot of work to sell a house, especially with regard to the disclosure and promotion of the property. Yes, there is a shortage of houses in the market, but that does not mean that your house will sell fast. Each case is a case, and regardless of this, it is necessary to allocate time and resources for a successful disclosure, which will only achieve with the help of a real estate agency. By ordering the services of a professional, you are teaming up with someone with deep knowledge about the market , and who will know exactly what to do to be able to sell your home much faster. 3. Does the image of the property not influence the interest he will receive? Not so The appearance of the house you are selling does indeed have a major influence on the success rate of the sale. Buyers will analyze the photos of the ads and, based on them, will be interested, or not, in asking for a visit . Therefore, it is very important that you invest in the quality of the image, both in terms of photographs and physically, when arranging the property and making it appealing to visitors who can become buyers, if they like what they see. A messy, unorganized house will not be appealing and, although it may be exactly what the buyer is looking for, psychologically, it may influence him in a negative way. Therefore, value your property and ensure that it has a good image! And if you want to follow all the steps for a carefree sale, we recommend you read: 1. You have a house you want to sell: what should you take into account? 2. First step to selling home: what to do? 3. 4 essential valuation strategies in the sale of a house 4. Valuation of the property for sale: how and why? 5. Will you remodel the house? Know the associated expenses 6. Placing the property for sale on the market: the following steps 7. Disclosing on real estate portals: 5 tips to speed up the sale 8. Open House: understand this concept and its importance in the sale 9. What documentation do you need to sell your home? We tell you 10. Formalizing the sale of a property: what are the bureaucracies?
Source: Freepik Author: Redaction Several cases of property scams have been reported in recent months. Unmissable offers, adverts that are too good to be true and the lack of knowledge of people looking for a home have led thousands of people to be duped by fraudsters, who devise fraudulent schemes and deceive the most unwary. The most common scams have been bogus rental offers , especially short-term ones. So, as we approach a holiday period in which many Portuguese travel around the country and look for affordable housing where they can spend a few relaxing days, SUPERCASA Notícias brings you a set of tips that can help you recognise potentially misleading advertisements and prevent your holiday from turning into a headache. Opt for the most recognised real estate portals Dont browse a marketplace where there is no guarantee that fraudulent adverts will be avoided. It can be common to try to find houses to rent on social networks or sales platforms, where youll find adverts of all kinds and shapes. Generally, these sites have little control and do not guarantee regular monitoring of possible fraudulent adverts, so the recommendation is to look for houses on property portals that have a reputation in the market and that you can trust. An excellent option is CASA SAPO , a national property portal that has been around for over 20 years and offers not only houses to buy, but also short-term rentals. On this portal, youll find professional adverts, with greater rigour and security, and you wont be fooled so easily. SUPERCASA also offers this security. Be wary of adverts that are too good to be true We know it can be difficult, because there are adverts that are, in fact, great investments. However, were talking specifically about adverts that, at first glance, might raise a little suspicion. Were talking about very appealing properties with prices below market value , for example, which is often the bait used by fraudsters to attract the attention of potential investors . And then, be suspicious if, when you try to book a viewing, you are asked for some kind of down payment or fee to ensure this procedure , and never accept these terms, not least because it is an illegal practice and that is the first red flag. If you feel pressurised by the advertiser, you should probably be suspicious If you have expressed an interest in a fraudulent advert, the most common thing is that the person behind the advert will try to pressure you with requests for information, demand a small entrance fee to visit the property, or be redundant in scheduling a visit to the property. These are all situations to be wary of. If you feel pressurised, its most likely a case of fraud and you should be suspicious . Check the information you are given and demand documentation associated with the property To try to detect any fraudulent situation, and if you are genuinely interested in the property, you can always ask for the information and documentation associated with the property . If its a genuine advert, the advertiser will have no problem providing you with this information and documentation, as their interest is in selling or trading the property and facilitating the process. On the other hand, if its a fraudulent situation, the advertiser will most likely be reluctant to co-operate and wont provide you with the documents - or if they do, they may be false and youll need to check them carefully - and may even demand a fee to give you access to the information. It is important that at no point do you transfer money to the person without first confirming their identity and legitimacy . You can do this on the Online Land Registry platform , where you get the propertys permanent certificate, confirming your ownership. And then, if you make any payments, make sure you do so via traceable means, such as bank transfers. Protect yourself from fraud! SUPERCASA is a property portal committed to detecting and reporting fraudulent adverts , but it cannot be held responsible for the decisions made by buyers. Keep an eye on the tips weve given you today and make your search for homes to buy or rent safe and secure.
Source: Freepik Author: Redaction The luxury residential market in Portugal continues to grow, with the Algarve, Porto and Lisbon highlighted. These findings are in The Wealth Report , an annual study by consultant Knight Frank, a partner of real estate firm Quintela and Penalva since 2021, which also reveals that one million euros gives only to buy 67 m 2 in Quinta do Lago, while with the same value it is possible to acquire 110 m 2 in Barcelona or 90 m 2 in Lake Como, Italy. The study, sent in a statement to SUPERCASA Notícias , shows that the Algarve is in the top 5 of the world markets in the luxury residential sector, where prices performed best in 2023. According to the study, among the top 100 destinations in the world in terms of price appreciation in 2023, the Algarve appears in fourth position, with a price increase of 12.3%, o nly behind destinations such as Manila (Philippines, 26.3%), Dubai (United Arab Emirates, 15.9%) and Bahamas (15%). With one million dollars, it is possible to buy in Quinta do Lago, in the Algarve, a luxury residence second home with 67 square meters (m 2 ), while with the same value it is possible to acquire 110 m 2 in Barcelona, Spain, or about 90 m 2 in Lake Como, in Italy. The lack of supply and the unique character of Quinta do Lago, explain the sharp growth in prices. Lisbon and Porto continue to grow In the list of cities and regions with annual growth in stable or positive prices are the cities of Lisbon and Porto . The two cities remain on positive ground, with growth in the order of 2.2% and 5%, respectively. Thus, Porto appears in 29th position , ahead of, São Paulo, Rome, Barcelona, Milan or Paris. Already Lisbon, is in 60th place, and surpasses cities such as Dublin, Vienna, Tokyo, Berlin or New York. The Knight Frank study also reveals that the price of luxury real estate in Lisbon is still expected to grow in 2024, in the order of 2.5%, being preceded by Seoul, South Korea, Zurich, New York or Paris. For Francisco Quintela, CEO of Quintela e Penalva, Knight Frank’s partner in Portugal , Lisbon remains on the radar and is in the top 10 of the survey in terms of location for new buyers, as stated in The Wealth Report. The forecast for growth in luxury prices in Lisbon remains very significant, as demand remains very strong in the luxury housing market, particularly in Lisbon, Cascais and Comporta, where the demand for luxury properties has increased significantly . He adds that this reality is mostly corroborated by the interest and realization of business by foreign investors, with high investment capacity. According to The Wealth Report, which tracks the performance of luxury properties in 100 key locations (including cities, sun and ski destinations), 80 locations experienced stable or positive annual price growth. Manila (26%) leads, but last year’s leader Dubai (16%) fell just one place. Asia-Pacific (3.8%) overtook the Americas (3.6%) to gain the title of best-performing world region, with Europe, the Middle East and Africa lagging behind (2.6%). As predicted last year, sunny locations continued to outperform, with an average increase of 4.7%, closely followed by ski resorts (3.3%) and cities (2.7%). According to Knight Frank’s The Wealth Report 2024, the number of UHNWIs in Portugal - those with a net worth of $30 million or more - will increase by 25%, reaching 1000 individuals by 2028. For Kate Everett-Allen, Head of International & Country Research at Knight Frank , in the note to which SUPERCASA Notícias had access, this fact, combined with the expectation that the ECB will start reducing rates in the summer, along with the recovery of the tourism sector in the country, will attract more second home owners and investors. It is thus expected that luxury prices will increase 2.5% in Lisbon in 2024. Follow more topics like this in SUPERCASA Notícias
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