Source: Adobe Stock Author: Redaction Efficient property promotion is essential for any consultant or real estate agency aiming to attract the maximum number of potential buyers. In an increasingly competitive market, knowing how to stand out on real estate portals is crucial to accelerating sales and ensuring success. Here are three essential tips that can make all the difference. 1 - High-Quality Photography and Virtual Tours with a Good Description The first impression is crucial in the buying decision, and nothing catches attention like high-quality virtual tours showcasing the propertys strengths, one of the main factors influencing buyers decisions. Well-lit photos with proper framing that highlight the spaces make the listing more attractive and generate more interest. Moreover, it is important to accompany the images with detailed and appealing descriptions. A good description should go beyond technical characteristics, such as the number of bedrooms and total area. It’s essential to create a text that conveys the unique qualities of the property, its potential, and the experience of living in that space. Descriptions that appeal to emotions and highlight the benefits can grab the readers attention and encourage them to schedule a visit. In your text, be mindful of the language you use—neither too informal nor too technical—and pay attention to spelling to avoid appearing careless. Tell a compelling and engaging story that captivates the reader. If you want virtual tours for all your properties and photos taken with your smartphone without needing a 360º camera, Virtual Tour by eGO Real Estate is the ideal solution. It offers affordable prices and a team that creates the tours for you in just 24 hours. 2 - Keywords are the Secret to More Visibility on Real Estate Portals One of the most effective ways to ensure your listings appear in searches on real estate portals is to optimize the use of keywords. These should be carefully chosen and naturally integrated into the title and property description. Use relevant terms like modern 4-bedroom apartment in central Lisbon or 3-bedroom house with a pool in Cascais to help potential clients find your property more easily. Be strategic with your description, guiding it precisely where you want it to go. Be selective with the keywords you use, as they will benefit your listing in terms of SEO. Don’t just describe the property; be specific and appealing, highlighting the surrounding areas, available services, and telling a story that makes a potential buyer want to move there. 3 - Track Metrics and Frequently Update Listings Keeping listings updated is essential for efficient property promotion. Whenever there are changes in the propertys condition, such as a renovation, price change, or new photos, these should be reflected in the listing. An updated listing builds trust among potential buyers and demonstrates consistent care in managing the sale. Additionally, monitoring the performance of listings is crucial. Tracking metrics like the number of views, clicks, and received contacts allows you to evaluate the effectiveness of your promotion and adjust strategies when necessary. If a listing isnt performing as expected, it may be necessary to review the image quality, revise the description, or experiment with new keywords to improve its search result positioning. To have a high-quality listing with good online positioning, it’s not enough to focus solely on the description. Attention to all aspects, including good photography, quality virtual tours, and illustrative videos, is required. Only by combining all these factors can you generate maximum excitement for your property! Being efficient in property promotion requires dedication and a strategic approach. Investing in quality photos, virtual tours, detailed descriptions, keyword optimization, and keeping listings updated are essential steps to attract more potential buyers and stand out on real estate portals. By applying these tips, consultants and agencies can maximize the visibility of their properties, increase visits, and speed up the sales process. On the SUPERCASA portal , you have access to plans with featured options to promote your properties and a back office where you can improve the performance of your listings to reach 100% visibility.
Source: Adobe Stock Author: Redaction Bank-owned properties are assets owned by financial institutions (like banks) that result from a default on mortgage payments. In other words, when you buy a house and take out a mortgage, the bank usually requires the property as collateral. If you are unable to meet your mortgage payments, your house may be repossessed by the bank. These properties are typically listed for sale on the banks websites, real estate portals, and metasearch and listing platforms such as Infocasa . Because they are not well-known, these properties are often overlooked, but they can present good business opportunities. Its not just apartments or houses you can find; there are also plots of land, garages, offices, shops, and other types of properties. Pros Price Since these properties belong to banks, the prices are often more attractive and can be lower than the market value. While this is not a universal rule, it is often a positive point for those looking for this type of deal. Financial Conditions In addition to the more attractive prices, the financing conditions can reach up to 100%, in applicable cases, which can be a great advantage. Even when 100% financing is not available, the bank usually offers other benefits. Financial Return Buying bank-repossessed properties can be an effective strategy for those seeking long-term investment due to the reduced costs compared to traditional home purchases. Speed Since the property is sold by the bank, the entire process tends to be quick, as you are dealing with the usual procedures of a financial institution, which are typically fast and organized. Cons Property Condition Often, these properties are in poor condition. Another important point is that, given the quick process, buyers may not always be able to visit the property before closing the deal, which can lead to complications. Additional Costs Not seeing the property before purchasing means buyers might face additional maintenance or repair costs, depending on the propertys condition. This can be challenging and may deter some buyers from this type of deal. Limited Offer As these are repossessed properties, the available offer is limited to what the bank currently holds, which can complicate the selection process as choices are constrained by availability. Higher Monthly Payments While 100% financing can be an advantage, when its not available, it often means higher monthly mortgage payments. If you are considering investing in bank-owned properties, you should weigh the pros and cons carefully and be well-informed of all conditions, which can vary between banks. If you are a real estate consultant, you can use Infocasa to search for these properties and receive email alerts to stay updated on market availability.
Fonte: Adobe Stock Autor: Redação Satisfied customer recommendations are among the most valuable assets a real estate agency or consultant can have. Not only do they bring in new business, but they also strengthen the company’s reputation and credibility. To turn your clients into your biggest promoters, follow these six tips: 1. Provide an Exceptional Experience By personalizing the service you offer your clients, you will more quickly understand their needs and expectations, leading to more genuine and lasting connections. Nurture this relationship by providing clear and transparent information about each step of the process and always being available to answer questions or offer assistance. Continuing to follow up with your client after the sale will yield good results. 2. Build Authentic Relationships It is important to have empathy and understand the client’s emotions, concerns, or any other feelings they may have. To show that you are willing to help, be honest and transparent in all interactions and show genuine interest in their life and goals. Over time, you will see the benefits of this relationship. 3. Encourage Feedback You can do this through satisfaction surveys, for example, which you can send after each transaction. This will not only collect your clients opinions about your services but also give you the opportunity to identify areas for improvement. Actions based on this feedback will demonstrate that you value your clients opinions and help you implement necessary changes. Additionally, if feedback is positive, you can share it publicly on your online platforms, helping to build trust with new clients and encourage them to contact you. 4. Offer Differentiated Service By staying updated on market trends and business opportunities, you can provide customized and creative solutions for each client. This way, you can exceed expectations and offer extra services such as advisory or assistance with renovations or financing. 5. Utilize Digital Tools Manage client relationships effectively by using a reliable CRM that integrates marketing, administrative processes, financial management, and property management. For instance, the eGO Real Estate CRM provides access to all these aspects, allowing you to track client interactions and create relevant, informative content to attract new business. Additionally, eGO helps centralize daily real estate mediation tasks, including scheduling visits, creating analysis reports, managing sales funnels, centralizing leads, and other essential functions. 6. Ask for Recommendations Publicly thank your clients for their recommendations and share them on your digital platforms. You might also create cards or emails with links to online reviews. This will facilitate the process by going directly to the source, and you can offer incentives to make clients feel rewarded for their recommendations, such as discounts on future services. By following these tips, you will build a strong base of satisfied clients and significantly increase your chances of receiving recommendations. Remember that the key to success lies in providing an exceptional experience and building lasting relationships.
Fonte: Adobe Stock Autor: Redação The real estate market is becoming increasingly complex and demanding, with many buyers needs and little available supply, which often makes it difficult for professionals to do their job. Real estate listing, which is the process by which a real estate agent searches for and acquires new properties for sale or rent, has turned the sector into a highly competitive place, requiring speed and knowledge in order to be the first to get the listing. Its as if the consultant were a property “hunter”, looking for assets that might interest their buyer or tenant clients. In short, real estate acquisition involves: - Prospecting: searching for available properties on the market, either by contacting owners, visiting properties or using online platforms such as Infocasa; - Negotiation: contacting the owners to present your proposal and negotiate the conditions for selling or renting the property; - Formalizing the contract: once the parties have agreed, the consultant formalizes the real estate contract, which defines the rights and duties of all the parties involved. And why is canvassing so important? First of all, its a process that ensures a constant flow of properties, as a good portfolio is essential for meeting clients needs and closing deals, but it also increases the chances of success, as the more houses available in a professionals portfolio, the easier it is to find what the client is looking for. And finally, canvassing strengthens relationships with clients by offering a complete service, including property searches, thus demonstrating your commitment and professionalism. One of the tools that can help you at this stage is Infocasa, the largest database in Portugal which, through artificial intelligence, offers real estate consultants a complete and accurate database, making it easier to find and manage deals. How can Infocasa become your indispensable ally? 1. Access to a complete database Infocasa brings together information from various real estate portals and agencies, providing a comprehensive view of the market. This means that you will have access to properties that may not be on other platforms, which increases the possibility of finding new business opportunities. 2. You can have personalized alerts The platform can send you real-time notifications about new properties coming onto the market, but also about price changes and other relevant information. This way, youll always be ahead of the competition and youll be able to get in touch with the owners before other consultants. 3. Detailed market analysis With Infocasa, you can generate complete reports on the real estate market, including average prices, average selling time and competitor analysis. This information is essential for defining the ideal selling price and negotiating with owners. 4. Interaction with CRM One of the great advantages of Infocasa is that it integrates with the eGO Real Estate CRM, one of the most widely used CRMs on the market, making it easier to manage leads and organize your tasks. 5. Prospecting tools With Infocasa you can benefit from different tools to help you prospect for new clients, with the possibility of identifying private properties and generating qualified leads. Infocasa: your daily facilitator When youre looking for private properties, you can get in touch with the owners and present your proposal more assertively, using market data to justify your arguments, which will speed up the process. But it also helps you when selling, as it allows you to share detailed information about the market with your clients, demonstrating professionalism and increasing their confidence in you. Infocasa will be indispensable as soon as you start using it, as youll feel big differences in lead generation, for example, as youll attract new clients and increase your property portfolio, coupled with the fact that youll be able to manage it fully integrated with the CRM, which will make it easier for you to organize tasks and follow up on clients. With all these advantages, Infocasa is much more than just a property search platform; its your daily facilitator and a powerful tool that puts accurate, valuable and up-to-date market information in your hands. By using this renowned platform, youll be investing in your productivity and career growth. Get in touch with the Infocasa team and find out more about how this platform can help you on a daily basis!
Source: SUPERCASA/ Adobe Stock Author: Redaction The description of your ads plays a bigger role than you might think . It will not only be one of the first contacts that a potential client will have with the property, but is also the gateway to a more in-depth knowledge about it, being decisive, often, decision making of the potential customer. P eople who are looking for a home often have very concrete ideas in mind, which are not always possible to filter in the searches they do. In the descriptions, however, they have the perfect opportunity to find all the characteristics they are looking for, so it is essential to list them in an appealing and organized way, making it easier for first-time viewers to read your ad. Invest in a good writing The description of the property, in the online ad, should highlight the characteristics and main qualities of the property you are trying to sell , because only then can it capture the attention and interest of those who are reading the text . This, which must be detailed, concise, appealing and well written, is your guarantee to attract potential buyers and build trust and credibility. In the text itself, you should pay attention to the type of language you use , not being too informal or too technical, but also pay attention to spelling , not wanting to pass the image that it was sloppy, and tell a story that is appealing and exciting for those who are reading it. By investing in a good writing, in the description of your real estate ad, you will notice abysmal differences in how people react to it, namely through: • Better positioning in real estate listings, on real estate portals; • More clicks on your ad; • More requests for visits. It is obvious that to have a great quality ad, with good online positioning, it is not enough to just fancy the description, because attention is needed in all aspects of it , with the implementation of good photographs, quality virtual visits and illustrative videos of the property. Only together all these factors will be able to generate maximum furor with your property! Be specific, professional and strategic In addition to the points we have already listed above, b e strategic with your description, making it go exactly where you want it to go. That is, be careful with the keywords you use, because they will benefit your ad in terms of SEO, and not just describe the property; be specific and appealing, highlighting the surrounding areas, services available in the vicinity and telling a story that makes a potential buyer want to move there. Using a positive discourse will also help you, so it’s important if you’re not comfortable with this kind of development, ask for the help of a colleague with better communication qualities or even an artificial intelligence platform, which can help you in creating diverse appealing ads, following the guidelines that I indicate. Still have questions? See some examples Let’s give you some examples that can serve as a starting point. For a T3 villa, why not the following ad? Looking for the perfect apartment? Here it is! Integrated in a privileged, modern development and where you really want to spend the rest of your life, this property will delight anyone. The finishes are of immense quality, the style is modern and has large areas, well lit and excellent taste. The kitchen is equipped and, if you stay in this house, you will have a full suite with dressing room and a bathroom with bathtub and shared balcony. How about a description for an apartment on the coast? This apartment, completely renovated and with large and bright areas, has a beautiful sea view, plus a garage where you can put two vehicles. You can live in extreme tranquility, knowing that you will have a doorman. It is the ideal property for a family with children, as it is very close to gardens, where you can take your children for walks, and stands out for the generous areas, where there will be no lack of space. The kitchen is fully equipped and has a laundry area. The floor is made of wood, both in the social areas and in the bedrooms, and the lighting of the hall and the social bathroom works through sensors. It also has central heating, double glazing, electric blinds, high security doors and video intercom. Highlight your ad! An appealing description will only work if your ad is complete with the other elements we have already mentioned above, including virtual tours, photos and videos, but you should not forget the energy certificate, required by law and if possible, the property’s plants. This is the only way to ensure that your ad does not go unnoticed. However, to help you sell even faster and get more views, which will result in more visits, you should invest in highlights on the property. The ideal is to advertise them on the most renowned real estate portals, such as SUPERCASA and CASASAPO , and acquire highlights that will make a difference in reach. You can invest in highlights that change the color of your ad in the listings, making it stand out from others or, for example, a mega highlight that places your ad on the homepage of the SUPERCASA real estate portal, being impossible to go unnoticed by anyone who enters the portal to buy a house. However, the offer of highlights does not stop here and you can discover it in this link . Give your ad the visibility it deserves. Make your sales happen quickly and effectively!
Source: Adobe Stock Author: Redaction Accessible at any time and at any time, virtual tours are one of the key elements of a successful real estate ad, because they are an element that provides not only the possibility of visiting the property without the potential customer having to move, as the interaction and connection with the ad itself, generating a greater impulse for the request of more information. The technology that currently exists already allows to create virtual visits in a few hours, providing the user with a true immersive experience. In addition, without the need for a large investment, you can put virtual visits on all your properties, raising the profile of your agency and involving your potential clients in a much closer and more reliable house search process. What are the best virtual tours in the market? The option is varied, however, there is a platform that stands out for its accessibility, speed and integration with a real estate management CRM , optimizing time and resources that, long-term, they present return to the agencies. We talk about the Virtual Tour by eGO Real Estate , the unmissable service of the sector, which has revolutionized the way virtual visits are presented and created. The main advantages of the Virtual Tour by eGO Real Estate are its immersive character, for presenting quality images that allow the customer to visit in a realistic and complete way, but also the reduction in travel costs which means both for agents and real estate agencies who spend hours on negotiations. In addition, with the relevance that virtual visits currently have in the real estate market, it is possible to say that 5 out of 10 consumers made a virtual visit during the search for a property to buy or rent it , which means that this is an element you can’t do without in your ads . According to a study by SUPERCASA, 99% of consumers indicate that they would make a virtual visit if this option was available in the advertisements of the properties disclosed - what are you waiting for to adopt virtual tours in your ads? Save more time, get an open house at any time and facilitate access to your potential customers! Try the virtual tours of the Virtual Tour, here .
Source: Adobe Stock Author: Redaction Investing in real estate remains one of the most appreciated ways for investors to generate wealth, and the truth is that, with more and more people looking for a home, the lack of options and competitive prices, this is an extremely volatile sector and susceptible to change. This gigantic gear, which represents much more than the simple purchase and sale of houses, is one of the most fundamental bases of our society, and anyone who venture as a professional in it, has to be prepared to deal with the challenges. To be able to take the first steps in this sector, it is important, from the outset, to know what is going on, and therefore, to help you understand and Muni you of strategies to become one of the best professionals, we have prepared several tips that can help you. But first of all, what is real estate and how does this sector work? The term real estate refers to immovable property, or not likely to be displaced, and covers land, new construction, buildings, buildings and all fixed-position properties that can be traded. It is a professional branch that operates through a network of professionals, such as brokers, mediators, investors, managers, commercial and administrative, with the most common type of professional being the one who acts as an intermediary between buyers and sellers, that is, the real estate agent, offering specialized advice and helping the transaction. Unveil the challenges of the real estate market First of all , the real estate market is highly competitive, requiring persistence and differentiation from competitors. Secondly, there needs to be in-depth knowledge in various matters if you want to do a good job of helping buyers or sellers. Thus, it is essential to master laws, processes and specialized areas of the sector , which relate to transaction taxes, administrative bureaucracies and legal procedures that can impact any business related to the purchase or sale of real estate. In addition, you must be able to balance customer requests and business management, such as visits to real estate and administrative tasks , having, for this, a lot of rigor and the help of real estate management platforms such as CRM eGO Real Estate, that will help you prioritize and build strong relationships with customers and colleagues. Advantages that compensate The real estate market provides high income potential, and if your work is dedicated and there is talent in the mix, you will most likely be rewarded with substantial profits. In addition, it is a flexible profession , in which you define your own schedules and the projects that interest you most. So you can be autonomous and be your own boss if you want, or join a team in an agency and build a rewarding career based on your values, making a positive impact by helping people find homes that match your goals, making dreams come true. What are the most effective real estate solutions to help you? It is important, first of all, to get a real estate CRM able to manage customer contacts, real estate, leads and opportunities efficiently, and then choose the most efficient real estate portals for the dissemination and promotion of your properties, in order to reach the widest possible audience. There must be attention to detail and brand construction , both personal and company, and therefore dedication in marketing strategies. There must be attention to detail and brand construction, both personal and company, and therefore dedication in marketing strategies. Another essential point, which must be taken into account if you want to be the best professional, is the need to attend continuous and personalized training, to stay updated on market trends and industry best practices. For this purpose, you should practice networking and building friendly relationships with potential clients, professional colleagues and any entity that, in the future, can prove to be an asset to you and your success. Ethics and transparency are fundamental pillars for this process of building your brand and reputation as a professional, working hard for a solid reputation and winning the trust of customers. Effective solutions that will help you grow Having the right tools at your disposal is essential to success, and so the ego Real Estate CRM emerges as a complete partner, offering innovative solutions and expert support to optimize your work and boost your business. So, choose to use the most complete real estate CRM on the market , eGO Real Estate, which helps you manage contacts, real estate, business, leads, marketing and teams, all in one place , but it also provides the possibility to help you with improvements to your real estate website and also with training actions that will be an asset to you and your strategies. In another aspect, which focuses more directly on the prospection and acquisition of real estate , fundamental to grow any player in the market, should use the largest database at national level, Infocasa , to have access to a comprehensive view of the market in Portugal and to be able to develop comparative market analysis that will serve as a good argument with its customers . Then, in the disclosure of your properties, choose CASASAPO and SUPERCASA , two of the most important national portals in Portugal, and reach a wide audience, being able to put highlights , access personalized disclosure plans for new construction and reach international audiences. Finally, and meeting the current needs of the industry, invest in quality virtual tours, without having to spend a lot of money or resources, with Virtual Tour by eGO Real Estate , and innovate with quality ads that will provide unique and immersive experiences. With the right tools, knowledge and dedication, you will be ready to conquer success in the real estate market! Also read: Organize your routine: use a CRM to help you , SMS Marketing: how can you benefit from these interactions? and Keep your business active and current: 4 tips
Source: Adobe Stock Author: Redaction There are two characteristics that can not be missing in a real estate agency or professional sector: organization and efficiency . It is these two valences that will allow a professional to stand out against the competition, since it is an extremely competitive market and where every second counts. Between scheduling visits, accompanying clients and managing opportunities, it is easy to get lost in the middle of so many tasks , and it is therefore essential to have the right real estate management platform on your side to ensure you get everywhere. This is where the real estate management CRM eGO Real Estate comes in, considered by many agencies the ideal partner in terms of management and bureaucratic and real estate organization, with features ranging from customer and lead management to performance analysis, your or your collaborators. Know the advantages and organize your routine with the help of the leading CRM in the market, so that you can also reach this level! Management of customers and leads The ego CRM allows you to create detailed sheets for customers, business partners, customers owners, suppliers, or basically any contact you want, and store information such as contacts, address, preferences and needs. By retaining all these characteristics in one place, you will benefit from the negotiations that are held, being able to record the conversations and interactions that are carried out and, to improve the monitoring that is done, open up sales opportunities where you can attach documentation, proposals and other documents that may help to close the deal . Property management You can insert and manage your property portfolio through the ego, detailing each property with as much information as possible , from photos, descriptions, characteristics and documentation, and then export them to more than 100 different real estate portals. In this way, it centralizes one of the most important parts of your business, keeping it organized and easily accessible for consultation. This gives you an overview of the properties you have for sale, those you have already sold and those that are not yet online, managing your strategies to maximize each disclosure. Real estate marketing The ego allows you to create and manage digital marketing campaigns , targeted to attract new customers and leads. Thus, you can use this platform to send massive newsletters or mailshots, in which you can present your property portfolio and make it reach your database, which you can segment according to your goals. You can also send SMS, using different channels for different audiences, and consult the respective metrics of each, having access to the sent, number of clicks, views and leads generated. Real estate portals As we told you above, the eGO allows you to export to a huge range of portals , whether national or international, greatly facilitating the process. Performance analysis Get full reports and dashboards to analyze the performance of your agency or your work as an agent , identifying strong and weak areas. You can also visualize market trends through comparative analysis and thus make strategic decisions that will impact your sales. So write it down: • Increases productivity; • Improves customer service; • Increases sales; • Get an overview of the business; • Make strategic decisions. The eGO is one of the most chosen CRM’s in Portugal, for its versatility in managing a real estate business. So, choose the leading CRM and invest in the solutions that can put you, who knows, on the same level! Contact the eGO team and ask for their demonstration.
Source: Freepik Author: Redaction Having something to guide you is half the way to a well-designed strategy, with concrete and assertive guidelines that will lead your company’s visibility to a differentiating level. It is here, and for this purpose, that the KPIs - Key Performance Indicators , since they serve as guiding lines, illuminating the path to the success of your agency. But finally, what are KPIs and what is their importance? Imagine a car without a control panel. Driving without knowing how fast, the fuel level or the engine temperature would be reckless, right? Similarly, running a company without following the relevant indicators is like driving blindly. KPIs work as the control panel of your business, as they provide valuable information about the performance of your actions in sales, marketing, property acquisition and more. Through meticulous analysis of this data, it obtains actionable guidelines that allow a series of new decisions, which we now list. Measure effectiveness and identify new opportunities KPIs allow you to measure the effectiveness of your strategies, showing you which actions generated the most results and which ones need to be adjusted. This way, you can find new ways to do the same thing , choosing new communication channels or keeping them, but with other content . By eliminating the weaknesses that prevent your online visibility from growing, you’re exploring new opportunities that can be a step to success. Make assertive decisions By basing your decisions on hard data, you will not risk choosing strategies at random . In this way, doing everything with weight and measure increases your chances of success, as you will be following a guideline that, at the outset, will take you to the right place and help you meet goals. Optimize investments and track progress Directing your resources to the areas that generate the highest return on investment (ROI) is a way to optimize investments and ensure that you do not waste any opportunity, and so that all this can be possible, KPIs allow you to monitor the evolution of your business over time and identify market trends. Thus, when choosing to analyze key performance indicators, you will have: • Increase in sales, since you will be able to identify properties with greater sales potential and the most effective marketing strategies to attract customers; • Reduce sales time , because by optimizing the process, decreases the time that the properties stay in the market; • Improves property capture by helping you find the most efficient channels; • Increase in profitability; • Strengthening of the brand . How can you collect KPIs? There are two strands for which you can benefit from the collection of key performance indicators, they being the KPIs of your properties in portfolio , with respective performance of the ads, and KPIs of real estate management, data such as the top of the monthly fundraisers or the metrics of each consultant of your agency. The first indicators, which concern the performance of your online ads , you can get them through the real estate portal SUPERCASA that, in an exclusive backoffice where you can manage all the ads you have published, you can see the level of quality of your ad, whose ideal is to be at 100%, and the ranking of their ads on the portal, identifying which are performing best. With this information, you can make improvements in ads with lower performance and can benefit from the help of the SUPERCASA team in this task. On the other hand, with regard to management KPIs , which can help you as a manager of a team, you can have metrics such as the performance of each employee element, namely through the CRM of real estate management eGO Real Estate . In this platform, you can consult the number of fundraisers achieved per week, per month or per year, as well as the number of sales made and new fundraisers . You can also, in another aspect, consult communication metrics, which relate to newsletters, emails or other campaigns sent through the module assigned to this service eGO Real Estate. This will give you an idea of the number of views for each communication, as well as the number of clicks and leads generated. Use KPIs to your advantage and make your agency powerful in strategic decision making . Make your agency reach levels never seen before and start analyzing these key performance indicators today, navigating with confidence towards success! To access the features of eGO Real Estate, click here .
Source: Freepik Author: Redaction In order to stay one step ahead of your clients needs and desires, you need to start by studying them, understanding them and finding the answers to their requests , because this is the only way to create good business relationships and provide the best possible service. In this process, you need to understand your customers search patterns, as well as the trends, expectations and reasons why they are looking for a home. Selecting the right arguments will only work if you are well prepared to meet the needs of your audience , and to do so, capture valuable data on their behaviour and trends. Here are some examples to help you: What is your customers motivation for buying or selling? To this question, you can ask one of two questions: - What is their main reason for looking for a house to buy? - Why do you want to sell your house? By answering these questions, your client will give you invaluable information that will serve as a starting point for negotiating your services , and you can help them either buy or sell, and it is from here that you will have to select the arguments to steer them in the right direction, meeting their needs. In this sense, and because its not always easy to keep track of this information, use a CRM that allows you to create opportunities and record conversations, information about the proposals made to the client, follow-ups made by your team or any kind of information that is useful for following up the negotiation. Youll find this type of tool in the eGO Real Estate CRM , which you can request a demo of here . What type of property does your client want to buy? This is extremely useful information, because when dealing with a wide range of investors, you need to be prepared to present them with all kinds of options. The most common may be second-hand property, followed by new build. For the latter type of property, the ideal is to optimise the way you advertise your developments, helping your potential clients to identify what theyre looking for more quickly, through tables with fractions, prices, areas and other useful information that will lead them more quickly to generate a request for a visit, which you can display on your website. But you can also, by joining the SUPERCASA property portal, add highlights to the properties you select. All these solutions will help your client with their initial enquiry, generating higher conversion rates. Put yourself in the role of the buyer or seller and ensure that you meet their needs , objectives and ideals by using technological solutions that allow you to increase the visibility of your properties and keep an organised record of the interactions you have with these clients. Keep your business organised, well managed and optimised with the help of the eGO Real Estate CRM, which offers solutions for invoicing, website creation, property management, among many others.
Source: Freepik Author: Redaction When selling a property, one of the most complex parts of the process is the definition of the sale price, since too high a price can drive away potential buyers, while too low a price can mean losing money. This is where the importance of using platforms such as Infocasa and the dissemination in portals such as SUPERCASA comes in, because by combining the experience of this real estate portal with the vast database of Infocasa, valuable tools to determine the fair value of the property. Why is price so important? First of all, a good price will attract buyers. A competitive price will attract a greater number of potential buyers, increasing the chances of finding the ideal buyer, willing to pay the fair value for the house they are selling. Then, by setting the right price, you will sell the property faster, since houses with prices suited to the market tend to generate greater interest. This will prevent your property from being stuck in the market for months, which can lead to devaluations. And finally, price is extremely important to maximize profit, because by setting the right price, you will ensure that you are getting the best and highest possible return on your investment in disclosure. How can SUPERCASA and Infocasa help? First of all, SUPERCASA is one of the most sought after Portuguese portals by buyers, who search for houses for sale in SUPERCASA, leading those who advertise their properties here to have, therefore, a huge visibility. And together with Infocasa, which you can obtain to create comparative market analysis, analyze the properties of the competition or search for various types of properties that are in the market , will have access to various features that allow you to compare and set the price of your property, based on similar properties in the same area. Infocasa will provide you with invaluable help at this stage , providing you with information on actual sales prices in your area and allowing you to get a more accurate assessment of the properties you have for sale. Remember that the right price is the key to success in the sale of your property, and so you can not fail to explore the tools and services available, either in SUPERCASA, which gives you access to highlights and other advantages, as Infocasa, the largest real estate metasearch platform in Portugal. Make sure you’re making the most informed decision for your growth! If you’re looking for more tips like this, read: How to establish a good network of contacts? , FSBO Leads: understand and activate your strategy and Attract talent in your agency with these 5 tips
Source: Freepik Author: Redaction The optimization of processes and the centralization of information are two of the essential premises for the success of any agency or real estate broker, and therefore the total integration of the real estate site with a powerful CRM, such as the ego Real Estate , offers a range of benefits that drive the productivity, efficiency and profit of your business. So, you already know what are at least three of the advantages of integrating your website with CRM, but we will share with you several others, to make your management strategy even more profitable and advantageous. 1. Data centralization: a single place for everything Say goodbye to the frustration of switching between different systems. With the integration, all relevant information about leads, customers, real estate and transactions are organized in one place, namely in your CRM ego Real Estate. This ensures that you and your team can always be up to date and have immediate access to the data needed to make strategic decisions. 2. Intelligent automation: save time and resources Automate repetitive tasks and free up precious time to focus on what really matters: selling real estate and building customer loyalty. The integration with the Real Estate ego allows you to automate the capture of leads, the distribution of opportunities for your commercial team, the monitoring of each business and much more. 3. Unbeatable lead management: more sales, less effort Leads captured through your website will be automatically recorded in the ego Real Estate CRM, where they can be assigned, qualified and monitored efficiently. Create an optimized sales funnel, track the performance of marketing campaigns and convert more leads into satisfied customers . 4. Tailored customization: improved customer experience Offer an improved, personalized and relevant service for each lead and customer. The integrated editor of ego Real Estate allows you to collect data on the behavior of site users, such as pages visited, properties viewed and completed forms , which you can use to customize messages, offers and promotions. This way, you’ll retain your customers and increase conversions. 5. Metrics and detailed analysis: insights for success Get a complete view of your business with accurate metrics and analytics . Centralizing data on the Real Estate ego makes it easy to track conversion rates, origins and leads, as well as return on investment in marketing campaigns and other valuable indicators. Make strategic decisions based on concrete data and drive the growth of your business. 6. Collaboration without borders: united team, enhanced results Break down the barriers between sales, marketing and customer support teams. Full integration ensures that all employees have access to the same up-to-date information, facilitating communication, coordination of efforts and delivery of an excellent service to customers. 7. Unmatched customer experience: guaranteed loyalty Get to know your client deeply and offer personalized service that impresses them. With the complete history of interactions and preferences stored in the Real Estate eGO , you can build lasting relationships and thus retain your customers, also increasing the likelihood of new purchases and recommendations. 8. Sales process automation: sell more, sell fast Accelerate your sales process by automating multiple steps, from initial lead tracking to generating proposals, contracts, invoices and scheduling follow-ups. The eGO Real Estate makes your sales process more efficient, freeing you time to focus on closing deals. 9. Empowered agents, happy customers Provide your agents with all the tools they need to succeed. With the Real Estate ego, agents will have quick access to all customer information, optimizing their time and allowing them to focus on building relationships and, as we do not get tired of repeating, close deals! Happy agents mean satisfied customers. 10. Customer retention: customers who stay forever With the integration of your website to the CRM you can offer an impeccable service that will retain your customers in the long term, because by centralizing data, automating tasks and customizing the service, will increase the likelihood that your customers will become advocates of your work and your brand, generating new opportunities through referrals and recommendations. What conclusion did you reach? Is it or not advantageous to integrate your website with the ego CRM Real Estate? Make this investment today and get more return. Click here for your demo .
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