App SUPERCASA - Discover your new home
App SUPERCASA
Discover your new home
Open
App SUPERCASA - Discover your new home
App SUPERCASA
Discover your new home
Open
Real Estate Market News
Categories
Real estate

Real estate agency: the importance of good positioning

7 NOVEMBER 2023
Topics
Dicas Mercado Imobiliário Imobiliárias Investimento Imobiliário Mediação Imobiliária Promoção Imobiliária
As well as being constantly changing, the property sector is extremely competitive. So discover the importance of good positioning and stand out from the competition.
Real estate agency: the importance of good positioning
Source: Freepik
Author: Redaction

Market positioning is the factor that allows any company to stand out within its sector. This is because each company's positioning depends on the actions it takes to project its services and image, with the aim of always being present in the minds of potential clients, so that they first consider your company to solve their problems.

As well as being very complex, the property sector is constantly changing and it is becoming increasingly difficult to stand out and attract and retain customers. When applying any action, know that it is essential to be consistent and consistent at all times, so as not to create distrust in your potential clients.

Positioning, then, consists of a set of strategies aimed at making the company stand out in its sector, so that it is recognised and remembered by consumers when buying or selling property.

To position yourself in the property market, you need to segment your area of activity

Segmenting your market allows you to personalise your services in order to create a closer connection with your potential clients. You can segment your market by:

    - Area of activity: choosing a specific area in which to provide services will allow you to acquire in-depth and specialised knowledge of that area, which will set you apart from the competition;

    - Type of client: allow yourself to get to know the needs of the type of clients you want to reach and offer a personalised service;

    - Type of property: do you have properties by the sea? Or do you only sell studio flats? Choosing a type of property will guarantee the precision and knowledge needed to provide a more appropriate service to your clients;

    - Way of working: if you work in the digital world and your company favours innovation, you can also choose to stand out in this regard.

In short, market segmentation will allow you to better position yourself in relation to your competitors, acquire more knowledge and better serve your customers. Remember, people want service that responds to their needs, they like to be approached in a specific way and they recognise the value in this type of personalised service, some of whom are even willing to pay more.

Benefits of good positioning

1. Identification

It's impossible to meet everyone's needs, so it's important to segment the market, because your company meets the specific needs of several people with different values. Therefore, you don't want to reach an audience that doesn't want to subscribe to your type of services.

Market positioning will enable you to build relationships with your target audience and make it easy for them to identify your brand.

2. Differentiation

In order to stand out, you need to find differentiating factors that attract the attention of your target audience:
    - Product quality;
    - Company values;
    - Price;
    - Identity;
    - Customer service.

This will allow you to stand out within the property sector, make your brand more attractive and add value to your services.

3. Loyalty

A good, firm and consistent positioning will lead your clients to seek you out when they need your help, whether before or after the buying or selling process has been completed. This means that if clients trust your brand and the quality of your services and customer care, they will be more likely to come back to your company and recommend it to friends and family.

Topics
Dicas Mercado Imobiliário Imobiliárias Investimento Imobiliário Mediação Imobiliária Promoção Imobiliária
Have you read the latest Super News?
pixel pixel