Source: Freepik Author: Redaction There are strategies that you may be missing and that can make all the difference in your monthly sales. If you are a real estate professional, know that it is essential to have a good team, trained and focused on making more sales, but also good management platforms that can accompany and help you at all times of the day. These are the pillars for good business, but there are concrete guidelines that we explain to you. 1. Work with omnichannel platforms If you’re not familiar with the term omnichannel, don’t worry, it’s simpler than you think. This type of management presupposes a strategy that offers customers any service channel offered by the brand, and that can be the real estate site, social networks or visit request forms. Thus, you will provide your services in an omnipresent way, with multiple channels where potential customers can contact you or consult your properties and/ or schedule a visit request. This multi-channel experience will increase the levels of brand awareness as well as its visibility , allowing greater efficiency from the point of view of communication and the means used to reach your customer and potential customer. To be able to put this strategy into practice you just need to create an action plan, at an early stage, and see in which channels you are interested or makes sense to be present . Then, you should centralize your content to an audience , strategically segmenting your content to the various strands of your sales funnel . At a more advanced stage , using management platforms such as CRM Ego Real Estate, you should integrate all strategic areas of your company in one place and monitor results . Through the eGO, it can integrate real estate website, leads it receives from real estate portals and social networks, contact lists, real estate portfolio, ongoing sales opportunities, tasks, bureaucratic processes, invoicing, and a whole host of other things, saving not only time but resources . Click here to learn more. 2. Target your audience well To achieve good results, knowing what matters to your audience is essential. In real estate this segmentation will not be difficult, because they are very specific audiences and can be divided between people who are looking for a house to buy, people who want to actively sell their home or owners with properties available to sell. To segment your audience, you only need to evaluate aspects such as the demographics and characteristics of your audience, directing content that touches them in a psychosocial way. In the demographic part, it will evaluate basic information such as age, gender, occupation, marital status, and psychosocial analysis should pay attention to their problems, needs and desires, among others. It will be from this analysis that you will be able to define one or more tones of communication for your company, which will act with your audience to generate interest, connection and conversion. 3. Use SEO to your advantage Search Engine Optimization is fundamental for those who seek recognition and increase their online sales , being a concept that is related to the positioning of the site in search engines such as Google . So, to establish a good SEO, you must have a good website. And to have a good website, you do not need to spend a lot of money, being able to invest in a website with integration to your CRM , more specifically, an ego Real Estate website. By choosing such a site, you can choose from a more personalized site, in which you choose exactly the features and layouts that you want to see mirrored as your showcase, or a premium website with state-of-the-art technology and exclusive features that will grow your online presence. If in doubt, you can always schedule a free consultation with the expert eGO team and get the best advice. Still, we leave you the following indications to use SEO in your favor: you must establish the objectives you want to achieve, set the tone of communication of your business, create assertive and relevant content for your target audience and take you on a journey to purchase, use relevant keywords and develop a link building strategy, creating anchors for the various platforms where your brand has a presence. Do you know where to start? With the help of the ego Real Estate team, you will quickly grow your sales!
Source: Freepik Author: Redaction Although house prices continue to rise in Portugal, at the end of last year there was a slowdown in most of the most populous municipalities compared to the previous quarter. According to data released on Tuesday by the National Statistics Institute (INE), the median house price rose by 7.9% compared to the same period in 2022, reaching 1619 euros per square meter. This represents a drop of 1.3% compared to the median price in the third quarter of 2023 , marking a reversal in the upward trend that had been in place since the fourth quarter of 2022, according to INE. All the municipalities with more than 100,000 inhabitants in Greater Lisbon, the Setúbal peninsula and the Porto Metropolitan Area, with the exception of Santa Maria da Feira and Gondomar, recorded median house prices higher than the national average in the fourth quarter. However, INE points out that there was a slowdown in house prices in quarterly terms in 18 of the 24 municipalities with more than one hundred thousand inhabitants , including the nine municipalities of Greater Lisbon. From the third to the fourth quarter, the year-on-year rate of change increased in six of the most populous municipalities , with the biggest variations in Maia and Vila Nova de Famalicão. On the other hand, prices fell in the municipalities of Porto and Lisbon, with the biggest drop at a national level in Funchal , among the most populous municipalities. Lisbon remains the region with the highest prices , with the municipalities of Cascais, Loulé, Lagos, Vila do Bispo and Oeiras standing out. INE also points out that in the Algarve and Greater Lisbon there are price differentials between municipalities that can exceed two thousand euros per square meter. Want to read more about housing? SUPERCASA News recommends: Minister says “supply shock” needed in housing and Lack of housing in the northern region: CCDR-N indicates solutions
Source: Freepik Author: Redaction In a press release sent to SUPERCASA Notícias , JLL announces the launch of its latest residential project located in the picturesque region of Carvoeiro, in the Algarve - Lumina Villas . This new exclusive condominium consists of 58 townhouses and redefines the concept of living with elegance and comfort , through an unparalleled residential experience in the heart of the Algarve. Lumina Villas offers a variety of spacious units, ready to live, ranging from typologies T2 to T2 + 1, with 153 m 2 . Each villa is meticulously designed to offer the perfect balance between contemporary style and functionality, providing a living environment of true comfort. A distinctive feature of this condo is its commitment to the well-being and leisure of residents. It offers a wide range of amenities including a swimming pool, a bar, a playground for the little ones, 24 hour security and ample parking for greater accessibility and comfort of the residents. One of the most captivating assets of some of these villas is the stunning sea view, especially from the top floor. It is something rare soon very valued, especially in the Algarve, explains Patrícia Barão, Head of Residential at JLL, in the note received by SUPERCASA Notícias . This setting promotes a serene environment, so that residents can relax and enjoy the surrounding nature. The privileged location is also a highlight, since it is located a few minutes from Carvoeiro beach and the village center. Future residents of these unique houses will have easy access to a variety of restaurants, shops and recreational activities, he adds. With prices starting at 400,000 euros, Lumina Villas is a very attractive investment, both for those looking for a first home, and for those who want a second home in the Algarve . Read also: Office occupancy in 2024 more than doubled from 2023
Source: Pexels Author: Redaction In the first quarter of 2024, 73,700 m 2 of office space were occupied in Lisbon, a volume that surpasses by almost four times the 19,300 m 2 traded in the same period of 2023. In Porto, the occupation in the first three months of this year amounted to 18,000 m 2 , more than doubling the approximately 7,700 m 2 taken in the same quarter. In quarterly terms, occupancy grew 82% in Lisbon and 91% in Porto. The data are disclosed by JLL in the framework of its monthly analysis report to this sector, Office Flashpoint , received in a statement by the newsroom of SUPERCASA Notícias . The consultant contributed to the high dynamics of these markets, having worked in operations that correspond to 42% in terms of number of businesses in the quarter in Lisbon and 50% in Porto in terms of area occupied. The activity of Lisbon in the quarter was marked by two large operations, which together correspond to 59% of the occupied area. Namely the acquisition of 26,700 m 2 by Caixa Geral de Depósitos in the Well Be building, in Parque das Nações, and of 17,000 m 2 by an undisclosed entity in the Álvaro Pais 2 building, in the New Office Areas. Without prejudice, removed the effect of these operations, the market would have grown 55% compared to last year, marking the return of large transactions. In fact, in the quarter under analysis, 41 office occupancy operations were carried out in Lisbon, of which 9 involved areas greater than 1,000 m 2 , including the taking of 1,860 m 2 in the Torre Oriente do Colombo, by Advance Care, in an operation carried out in March and advised by JLL. In the first quarter, Parque das Nações, with 39% of the take-up, was the most dynamic zone, followed by New Office Areas, with 35% of the total. In terms of demand, there is clear evidence of Financial Services companies, reflecting some of the largest operations in the quarter, generating 65% of all activity. In Porto, there is also the reactivation of large operations this year, with 6 of the 22 transactions of the quarter involving areas greater than 1,000 m2. More recently, in March, the transactions of 4,000 m 2 occupied by a company in the Matosinhos Office Center are evident, as well as another 3,000 m 2 by Alten no Sousa Aroso 959, the latter a business also mediated by JLL. In the quarter in question, it was the area of Matosinhos that was most evident, with a share of 43% of the occupation registered in Porto. On the demand side, TMT’s & Utilities companies were the major lever of the office market in Porto, with 59% of the accumulated take-up. Sofia Tavares, Head of Office Leasing at JLL, comments: Q1 results make us very excited for the year’s projections. Porto, maintaining lower activity levels than Lisbon, has a healthy dynamic and good demand rates. In Lisbon, even if we annul the effect of the two large transactions, which naturally do not constitute a usual market pattern, we would have a quarter occupancy around 30,000 m2. This translates to annual growth of over 50%, which is an excellent indicator of demand activity. If we keep this pace, we will reset the activity to the average usual market transaction levels, reversing last year’s slump. Follow other similar topics in SUPERCASA Notícias
Source: SUPERCASA Author: Redaction When you’re looking for a house, a lot of people don’t give up a garage . When you have a house with garage, you benefit from advantages that properties without this division can not guarantee you, namely parking spaces and extra storage space. In addition, having a garage is, nowadays, much more than having a space where you can fix your car or other vehicles, being an extra room of your home that you can organize the way you want. You can turn it into a workshop for your DIY, a dance or yoga studio, a gym or even a small, closed natural oasis where you enjoy quality time. Therefore, a garage is a huge plus and one of the most sought-after attributes. If you are looking for a home, and looking for one specifically with this feature, check out the 7 options that SUPERCASA brings you today and do not hesitate to contact the advertiser to schedule a visit! 3 bedroom apartment in Gondomar, Porto - 250.000€ Semi-detached House T2 Triplex in Nazaré, Leiria - 280.000€ House T6 in Sintra, Lisbon - 385.000€ 1 bedroom apartment in Grândola, Setúbal - 440.000€ Detached House T4 Duplex in Nazaré, Leiria - 465.000€ 3 bedroom apartment in Cascais, Lisbon - 573.000€ 2 bedroom apartment in Estrela, Lisbon - 950.000€ Discover also: Buy house in the coastal strip: 8 unmissable options
Source: Freepik Author: Redaction The lack of qualified labor is driving up the prices charged by the construction sector, which is failing to meet the increased demand for remodeling and rehabilitation works in the homes of the Portuguese, reveals an analysis of the Fixando service contracting platform sent to SUPERCASA Notícias , which surveyed dozens of companies in the sector. The construction industry in Portugal recognizes that the difficulty in hiring masons, carpenters, plumbers or electricians, creates barriers to companies in the sector, which result in an increase in the costs of its operation that, in turn, translate into increases in prices charged to customers. The trend, while there is no more skilled labor and falling prices of raw materials, will be the gradual increase in construction and remodeling prices, says architect and remodeling expert Ricardo Dias, from Torres Vedras. According to Fixando’s analysis, this shortage of construction professionals is limiting companies ability to respond to increased demand, which, in addition to higher costs , has also resulted in delays in construction. Fixando said that, since the beginning of the year, the requests received for housing works have increased 11% compared to the same period last year, and in 2023, the demand for these services had already grown 29% compared to the previous year. Justifying this increase in demand for renovations and rehabilitation works in the homes of the Portuguese, are the growing concern of families with energy efficiency, the need to adapt residential spaces to teleworking and also the interest in recovering houses for later sale , thus being strategic investments in the real estate market. The problem of energy poverty is very present in Portuguese families living in older properties. Cold and humid houses, without double glazing on the windows, with bad insulation, are very common problems that lead to a growing demand for requalification works , explains Alice Nunes, director of new business at Fixando, in the note to which SUPERCASA Notícias had access. She adds that the current high property prices have also motivated many owners to remodel houses for sale, with the aim of entering the real estate market, where financial return is guaranteed. On the other hand, t echnology is also influencing the growth of the sector, with the adoption of automated solutions and intelligent housing management systems . However, the integration of these technologies also presents challenges, especially in terms of cost. The new trend for Domótica and the implementation of intelligent systems, such as electric blinds or automated air conditioning, are essential requirements for construction companies. It is a panorama that requires us to adapt to new technologies and a continuous technical update to meet the expectations of a constantly evolving market. All this involves more costs for companies , says a manager of the construction company Atitude Benévola, Porto. Faced with these challenges, it is practically unanimous within the sector that investment in technical training and professional development in the construction area is an evident and urgent need. Partnerships between the public and private sectors can be fundamental to develop training initiatives that meet the needs of companies and that provide workers with access to quality training and specialization opportunities through the gaps in the construction , says Alice Nunes. Follow more topics like this in SUPERCASA Notícias : Building credit: what is it and how it works? , Will remodel the house? Know the associated expenses
Source: Freepik Author: Redaction Crowdfunding is an innovative modality that allows companies to raise financial resources through the collaboration of a large number of investors, through a democratization of access to capital. It is a trend that has opened doors to projects that would previously be unfeasible, being extremely appealing to companies looking for new investments, especially in the area of real estate. For professionals in the area, crowdfunding emerges as a powerful tool, since it diversifies investments, captures resources for new projects and retains customers , and if you still have doubts about how it works, in this article you will find the main characteristics of this type of financing, applied to real estate, and its advantages. What is crowdfunding and how can it be applied to real estate? Real estate crowdfunding works as an online platform that connects investors looking for financing to real estate projects , and it is through this platform that they can allocate amounts, usually from € 50, and receive interest returns and/or profit participations from the project. Find out in which situations you can apply this type of financing. Financing of new ventures Crowdfunding can be applied to the realization of projects involving, for example, the construction of houses, apartments, commercial buildings, warehouses or other types of real estate. Remodeling and revitalization of real estate Crowdfunding platforms can be used to raise funds for the remodeling and revitalization of old properties in Portugal , which may contribute to the valuation of degraded areas, as well as the revitalization of urban centers. Land acquisition In this area, crowdfunding can be used to finance the acquisition of land, enabling companies and investors to acquire strategic areas for future projects . Projects of social impact Real estate crowdfunding in Portugal can also be used to finance projects of social impact, namely for the construction of social housing or for the revitalization of more vulnerable communities. Through the various types of possible applications for crowdfunding, there are also advantages for professionals in the sector, which translate into greater access to capital, diversification of investments, customer loyalty and increased visibility , because this type of platform not only allows diversifying investments, but also offers great visibility and helps to attract new customers and partners. It is especially appealing to small and medium-sized enterprises, which may have difficulty obtaining funding through financial institutions. In practice, crowdfunding can be applied by creating projects , which should be disclosed, and choosing one of several crowdfunding platforms. Consolidate your presence in the market through the knowledge of other tips related to the real estate market: Tangible and intangible brand: understand and boost your brand , Have a business? Meet 3 trends in marketing and Real estate speculation: know this concept
Source: Freepik Author: Redaction Tools have been launched to help policy-makers at national, regional and local level make the best use of European Union (EU) funding in investment in social housing and associated services by the European Commission (EC). This toolkit was created in support of social housing and is included in principle 19 of the European Pillar of Social Rights. The measure aims to ensure that the objectives defined by principle 19 are ensured , in particular through mechanisms that allow access to social housing for all people through good quality housing aid. In addition to principle 19, principle 14 is also contemplated, which concerns access to effective and rapid housing for all people who do not have sufficient resources and access to existing support services. Affordable housing is one of the most prominent problems in Europe, impacting on all extracts of society, and the objective of the European Commission is to work towards positive social inclusion and easy access to housing for those without economic conditions, as well as access to educational services and the labour market. According to Eurostat, there was a 47.9% increase in house prices between 2010 and the fourth quarter of last year , as well as in rental prices, which increased by 22.8%. Thus, based on 20 case studies, the EC has created the tools to help the use of funding with the European Social Fund Mais (ESF+), the European Regional Development Fund (ERDF) and the Recovery and Resilience Mechanism (MRR)which can be used to help improve access to housing in the European area. We suggest you continue reading: Lisbon asks IHRU for speed in approving submitted projects
Source: Freepik Author: Redaction According to the latest Savills study, sent in a statement to SUPERCASA Notícias , investment volumes in European hotels are expected to significantly exceed 2023 figures this year. Spain overtook the UK in 2022 to become the largest hotel investment market in Europe, says the international real estate consultant. However, the UK regained its position last year, registering €2.62 billion in hotel transactions, slightly above the €2.61 billion noted in Spain. This was driven by a sharp increase in UK activity in the last quarter, helped by a reduction in borrowing costs and thus improved investor sentiment. With more than €1 billion of UK hotel assets already transacted this year, total volumes for this year are expected to exceed 2023 levels. The Savills European Investor Sentiment Survey 2024 also shows a significant trend among investors to increase their allocated capital to the hotel segment over the next three years. In this period alone, respondents expect to invest around €10 billion, targeting in particular Serviced Apartments, Lifestyle Hotels and Mid-Market Hotels. In the Portuguese case, the country is at the forefront of tourism of the future, betting on sustainability and offering tourist experiences of high added value. In 2023, the Hospitality segment topped the real estate investment table, accounting for more than 570 million euros in real estate investment volume, with 83% of the capital of international origin. Richard Dawes, Director Savills EMEA hotels team, says: in the second half of 2023, investment activity showed promising signs of recovery, marked by consecutive quarterly increases. Regional volumes increased by 20% from the previous quarter during the third quarter, a remarkable development, given that the third quarter is traditionally marked by moderate activity. This momentum continued with stronger volumes in Q1 2024 across several key markets in the region. Marie Hickey, Director Savills research, points out: with demand in several European hotel markets still in recovery mode, there continues to be significant support for increased occupancy growth, which will sustain rates and help boost revenues . And he added in the note to which SUPERCASA Notícias had access: although private buyers and owners/operators were particularly active in 2023 - and will continue to be so this year -, we also expect medium-cap private capital and institutions to recover in 2024, supported by the relative appeal of the hospitality industry, strong demand fundamentals, operational performance and the pressure to deploy capital . Luís Clara, Capital Markets Associate of Savills Portugal, underlines: In Portugal, in the next two years, more than 80 new hotel units should be opened, which will result in a total offer of more than 7,900 beds spread throughout the country and promoted by international brands of weight. This year, the hotel segment is expected to maintain dynamism, based on excellent operational performance, which will keep the country on the route of investors and international hotel brands. Another topic that may interest you is: Global real estate market shows increase in average prices
Source: Pexels Author: Redaction According to Knight Frank ’s latest report on the global real estate market, received in a statement by SUPERCASA Notícias newsroom, the average house price continued to rise in the last four months of 2023 . The Global House Price Index now released by London-based real estate and offices on five continents, a Portuguese partner company Quintela and Penalva, reveals that prices are rising at a faster pace since the end of 2022. The report also indicates an average annual growth of 3.9% taking into account the main markets analyzed. Of the 56 markets monitored, only 18 saw prices decrease in the fourth quarter, a decrease from the previous quarter, when 21 markets showed the same trend. The main driver of rising prices has been product shortages in many markets. This is the case in the US, where rising mortgage rates have discouraged potential real estate sellers as they risk having to pay a significantly higher mortgage rate when buying their next home. In addition, this shortage of available real estate was intensified by a slowdown in the delivery of new housing as a result of supply disruptions affecting the construction sector in several of the major markets studied over the past four years. Portugal is in 18th place in the ranking of the fastest growing countries (5.3% to 12 months; 1.2% to 6 months) and with a slight decrease in the last quarter (0.3%), and according to Francisco Quintela, founding partner of Quintela and Penalva, Portugal continues to perform well and attract investors from all over the world . And he adds, in the note to which SUPERCASA Notícias had access: the prices that grow the most are, in fact, in the noble and central areas of the city of Lisbon, regarding the residential market, and the trend should continue throughout 2024. The demand for our country remains solid and Portugal is an alternative for many countries living moments of uncertainty. Follow more topics like this in SUPERCASA Notícias
Source: Freepik Author: Redaction The City of Lisbon discussed last Friday, April 12, the operation of municipal subdivision in the parish of Santa Clara , and it was approved in a private meeting of the executive. At stake is an area of 20,981 square meters, with four lots, for housing construction and commercial spaces. The proposal was submitted by Joana Almeida, councilwoman of Urbanism , and intends that two of the four lots, with 26,824 square meters, distributed over 265 homes, are allocated to housing use, while the remaining two are for use of trade and services, with 7,350 square meters of pavement surface. This subdivision operation obtained the final favorable opinion by the Regional Coordination and Development Commission of Lisbon and Tagus Valley (CCDR-LVT)However, the approval by the Chamber was conditioned by compliance with the opinions of the municipal services of urban planning, mobility management, urban hygiene and public space. Also accompany: Grupo Casais is building housing at controlled costs , Évora will build 122 new fires with investment of 26M€
Source: Freepik Author: Redaction The Municipality of Esposende changed its initial version of the Local Housing Strategy (ELH), approved in September 2021. This proposal included the acquisition and rehabilitation of fractions or buildings for housing to rehouse 91 families, however, this was changed, now contemplating the construction of 104 fires in the municipality with 91 of which to be allocated to the lease at affordable costs, and the remaining 13 for rehousing those affected by interventions in the municipality. The reality of the real estate market in the municipality has imposed several constraints to the materialization of this housing solution, due to the scarce supply and very high prices , indicates the municipality. Thus, although resources from the municipality have been allocated to develop solutions, the implementation of the housing solution initially planned proved to be unfeasible , having been the need to find another type of response to address existing shortages regarding access to housing . Initially, t he ELH of Esposende had an overall investment of around 23 million euros. Now, having changed the version of the document, there is still no indication of a new investment value, although, as indicated by the camera, it is a large-scale investment. Benjamim Pereira, president of the municipality, stresses that t he municipality will continue to promote solutions for people living in unworthy conditions and who do not have the financial capacity to bear the cost of access to adequate housing. Keep up with more topics like this in SUPERCASA Notícias
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