Source: Freepik Author: Redaction Data from the Global Tech Talent Trends 2024 released by Landing.Jobs indicates a decrease from 22.6% to 16% of the number of Portuguese in the IT sector working remotely for companies outside the country in the period of one year, something that has impacted wage gains among domestic companies compared to foreign companies. According to the analysis , the difference between wages fell from 60.1% to 50.8%, and there is also a disparity between men and women, who earn, on average, 36% less in management positions . This is a difference of about 60.9%. The decrease in these figures may be related to the trend that is reversing and that concerns the hiring of IT professionals by foreign companies that usually pay much higher wages than local companies. However, a slight increase in wages is expected this year, around 0.4%, although far from the more than 30% seen in 2022. The slowdown in wage developments could also be linked to the massive market hiring freeze between last year and early 2024 , caused by economic pressures and inflation, leading companies to delay investments. Also read: Coimbra wants to attract more technological investment
Source: Freepik Author: Redaction In linguistic terms, and to better understand at an early stage what tangible and intangible assets are, we begin by explaining to you that these are terms that refer to elements of physical reach . Tangible assets are, for example, a chair, a house or a key, while intangible assets are things with incorporeal existence, such as business plans or brand strategies that, although they can be documented, do not exist on the tangible plane. Understanding these concepts can help you understand the various components of your business , with a set of processes that materialize and dematerialize in different dynamics of your communication and brand strategy. Once it is created, a brand can be tangible or intangible, depending on the path that is made to increase its notoriety and recognition in the market , and that goes through good management and strategic plan . An intangible brand is the goal you want to reach if you want your brand to be easily recognized by the public, simply and effectively, and can be an advantageous goal for companies with franchises that want to grow in the market. Tangible vs. Intangible: the main characteristics If you have doubts about what these concepts mean, then we explain them, in a schematic way, to help you understand how you can make them into goals for your own brand and business , and how they materialize. A tangible mark will be • A brand with physical elements that represent the company, such as the logo, the name and the services provided. • It has intrinsic visible and tangible aspects of the brand , which create a first impression on customers and directly influence their buying decisions. An intangible brand is • A brand represented by values, with reputation, experience and notoriety about what it offers to its customers. • It is composed of intangible elements (not palpable) that differentiate the company from the competition and create emotional ties with its audience. In the real estate market, the reputation of the company and the quality of service are two of the most crucial factors for a customer to choose their services , and represent intangible brands to their essence, as they will have associated feelings of trust, fidelity, recognition and strength. On the other hand, tangible brands concern what they present to the customer , such as the property portfolio, the quality of the image, the location of their stores and the perception that people have about the company. How to build a strong brand in real estate? To truly achieve success in the real estate market, you must combine the tangible and intangible brand strategy in your company , conceiving a strong image, impeccable reputation and a portfolio of high-quality real estate. One of the biggest mistakes made in building an intangible brand is the lack of monitoring that is given to customers, creating difficulty in retaining them and achieving a sustainable and strong growth that allows it to be recognized in the market. But also, a strong intangible brand, with low quality properties in its portfolio, and poor customer service, certainly will also have enough difficulty in asserting itself as a strong brand and conqueror of great notoriety, because the true strategy to achieve intangibility lies in the junction of the two types of brands. That is, invest in quality at all levels and aspects of your business. And where to start? Logo and visual image of your brand Invest in a strong visual image for your brand , with an easily recognized logo that anyone can associate with your services. To get this kind of recognition, you have to invest heavily in the channels where you will promote your brand , spreading it in the subconscious of your audience. The CRM Imobiliário eGO Real Estate can help you with this part of the strategy , having at your disposal services that create logos for your company and personalized brochures, by specialized designers, which you can use in your communications and broadcast through various channels . Personalized follow-up Make sure to provide your customers with the best possible follow-up , doing everything in your power to satisfy them and meet their needs. This care and detail will keep them happy with their services, lead them to recommend your company and help their loyalty . For all this , you must keep an organized record of the monitoring and interactions you have with them, and may have, in the CRM ego Real Estate, records with the contacts where you record the monitoring that is done, requests for visits, opportunities, leads that you receive , and for owners with whom you do business, an exclusive portal that you can share with them to give them access to information about the property they have for sale. Communicate in a clear and assertive way In this regard, you should establish the brand values, your tone of voice, the way products or services are communicated, and the type of speech you will use for each of the channels you have at your disposal. For all this, you should create a marketing plan that involves not only the brand strategy but also the communication strategy. A successful communication will be one that, in addition to promoting products and services and presenting them clearly and assertively, also mirrors the personality of the brand and its values, with a coherent image and that easily distinguishes itself in the eyes of the recipients. Once again, through the ego, you will be able to create this type of communication campaigns, being able to create newsletters where you defend and intensify your tone of communication , focusing on topics of interest related to your area of expertise, or exclusive Landing pages for a premium service or unique product presentation, with forms you can create to get information about questions or requests from your audience. Through all these strategies, you will be closer to your audience and will be able to reach the intangible goal, being able to consolidate your brand as a reference in the market. Invest in a solid construction of your tangible and intangible brand, making yourself known to the market and paving the way for continuous and sustainable growth.
Source: Freepik Author: Redaction Cascais was again awarded , this time in the areas of advertising and innovation , by Muse Creative Awards 2024 . At issue is the Golf Passport by Cascais platform, distinguished in the category of tourism website and e-commerce platform. The project, launched by Turismo de Cascais , includes a golf passport of its kind with an innovative digital solution , being the first platform that allows you to make golf reservations of 3-5 laps, in less than a minute, availability in real time and respective prices. Bernardo Corrêa de Barros, president of Turismo de Cascais, says that Cascais is at the forefront of digital innovation aimed at improving the lives of tourists and residents , explaining that now golfers can score with confidence, knowing that this is the fastest, simplest and most cost-efficient way in Portugal to play on different courses . Unique in having technology applicable to any set of golf courses anywhere in the world, Golf Passport promises to pave the way for more innovation and collaboration between destinations, travel partners and golf locations, Jo Maes, commercial director of Zest.golf and responsible for the development of the software used in the platform: this is a world first in the golf travel sector and was achieved through close collaboration between us as a technology supplier, the Visit Cascais tourism council and each of the golf clubs, to provide a fully integrated and highly functional booking solution for tour operators and consumers, collude. More about Cascais that may interest you: Cascais will advance with mega-urbanization in Quinta dos Ingleses , Cascais is recognized as Green Destination
Source: Freepik Author: Redaction The internet is an essential part of the day-to-day life of a property consultant or agency , as it is through this channel that most business is done, the bulk of contacts are made and almost all properties and brands are publicised. Its unthinkable these days not to have a good online presence, for example through a property website with exclusive tools or good social networks , worked in favour of your target audience and your objectives. In order to realise these goals, one of the first needs arises from the connection that is established with clients and potential clients , by cementing the brand, what its values are, what it offers and what it means to the market. These are branding concepts that allow you to maintain a clear image of your positioning in the market. Digital branding: understand this trend and what its all about Digital branding is nothing less than the process of brand management . During this process, creating a brand will result in a combination of efforts to consolidate its positioning in the eyes of the public , through digital strategies, marketing or backstage work, by aligning its values and future objectives. Allied to digital, branding will then be a set of strategies aimed at promoting your voice, your values, your objectives and promises, by publicising these characteristics unanimously and continuously in order to maintain your positioning. With the growth of the internet and its various communication platforms, particularly social networks such as Facebook or Instagram, it is possible to stimulate this brand growth by establishing partnerships, creating adverts or broadcasting communication to all types of segmentation . What is digital branding for and how can it help you? Digital branding (or e-branding) will first and foremost serve to consolidate your position on the market. In an extremely competitive market, this is the key to growth , especially at a time when there are so many property agencies, with such diverse services and characteristics, reaching such different audiences. Digital branding will essentially help you stand out from similar competitors, distinguishing you by your strengths and attributes , which you will mirror on your digital platforms. But the main advantages are: - Improve your brands positioning; - Expand your brands online reach and recognition; - Develop successful interactions with customers, potential customers and new partners; - Manage your brand through, and with the help of, digital tools. To realise these goals, eGO Real Estate CRM can prove to be a great help . You can increase your results and save time with this property management platform, which helps you manage and automate digital marketing campaigns in one place. You can, for example, send one or more properties of your choice to potential clients via email, or get personalised brochures for your properties . These strategies will cement your branding, making your brand distinctive and recognisable to your audience. Digital branding strategies: what are they? Digital branding operates across various digital channels and platforms, including social networks, websites, email marketing, mobile applications and more. The central strategy is to guarantee a consistent and coherent brand presence at all these points of contact , in order to guarantee a unified experience for consumers. One of the keys to digital branding is the creation of relevant and engaging content that resonates with the brands target audience, which can include social media posts , informative videos or informative blog content . Visual and tone-of-voice consistency is also crucial to keeping the brand identity cohesive across all channels. Creating relevant content You can produce useful, informative or inspiring content, such as tips or advice, that adds value to your target audiences needs. In the case of the property market, its relatively easy to think of a variety of topics, which could include decorating tips, information on documents and bureaucracy for selling or buying property, or information on properties you have for sale. This content can, and should, be shared not only on your social networks, but also on your property website , on a dedicated blog page. eGO Real Estate has these features available , and you can customise your site to suit your needs. Social media management This is an important part of digital branding, being able to connect with your followers, attract new ones, share content from your agency, such as properties you have for sale, and promote your brand, attracting new clients and keeping your current ones. SEO (Search Engine Optimisation) Optimising online content is key to being more easily recognised and found by online search engines, to increase your brands visibility. Email marketing Send newsletters and personalised email campaigns to keep your clients informed about news, promotions, relevant content or your property listings. You can do all this using the eGO Real Estate CRM , which not only provides you with attractive templates that you can easily send to your database in one click, but also measures the metrics of these campaigns at a later stage , looking at the number of views, clicks and leads. In short , digital branding is an essential part of any modern companys marketing strategy, and yours cant be left out! By investing in building and managing your brand and online presence strategically and authentically, youll be creating a strong position in the market, making yourself easily recognisable to your audience - and even to users who arent your customers or work with you - cultivating deeper relationships with your target audience and achieving long-term success. Invest in the best strategies and start developing your digital branding today! Read also 5 tips for getting good property adverts and Growth Marketing: what is it and how can you benefit from this strategy?
Source: Freepik Author: Redaction There are many strategies for capturing the attention of potential clients , but there are some that are more effective and more effective than others. Being a real estate agent in a volatile and constantly evolving market means being aware of these tricks, knowing exactly how to use them and how they effectively capture the attention of the people you want to reach. One of the most effective ways to ensure that you diversify your advertising and get more potential clients for your properties is through video marketing , taking advantage of the fact that we live in a highly technological society, accustomed to short, animated content, to advertise your portfolio of properties for sale. How can you take advantage of video marketing? Video marketing can indeed be an excellent way to boost your business, and well explain why! Firstly, its important to start by cementing a strong online presence, particularly on social media platforms such as TikTok or Instagram. On these platforms, youll be able to reach more potential buyers and active sellers, who will see your content and connect with you if they like what you post. In this situation, through videos, you can show your knowledge of the sector, build your brand and publicise your properties, for example by showing the inside of the house and talking about its added value . Well tell you exactly what you need to do to get the best results: - Share home videos of the properties youre selling, showing off your strengths and creating empathy between you and the people who will view the video, creating a desire to visit the property and eventually arrange a viewing; - Share these videos by message with your potential buyer contacts , increasing the chances of reaching the ideal buyer; In the USA, a study was carried out by the National Association of Realtors which shows that adverts with videos get 403% more views , so its extremely important to invest in this type of multimedia content. How do you create a video and what content can you share to generate interest? Before venturing into videos, its important to know exactly what kind of content you want to share. You could just post videos showing the houses youre selling , but to make your social media even more interesting, you could consider creating short videos with informative content , either about questions potential buyers might have about buying or selling a house, such as bureaucratic issues, or about tips or other property trivia. Some topics you can explore: - Lifestyle tips , such as decoration, building work, design, space creation and other issues that influence home environments; - Information on home loans . As this is a highly sought-after topic for people interested in buying a house, youre sure to get views from potential buyers interested in finding out more about financing a property; - Bureaucracy and documentation associated with buying or selling a house; - Curiosities about you and your agency , to establish a closer relationship between you and potential clients. To develop property videos or any video on any of the topics weve suggested above, it s important that you have at least some basic knowledge of how video editing works, and you can use someone with knowledge of the area or, within your team, people with more creative ideas. However, if you dont have these skills or dont know anyone who can help you, there are already some tools that, using artificial intelligence, can simplify the process . Even so, it is recommended that this is a manual development, with critical intervention. As long as you make appealing scripts and pay attention to aesthetics , you wont need to do a lot of editing or be a professional video maker , because with simple things you can easily capture peoples attention and reach exactly who you want to reach. Create animated videos, using clear, recognisable speech and a good aesthetic appearance . One of the tricks to getting more impressions is to use subtitles , allowing for a greater reach and permanence rate in the video . How to record a good property video? Its important that you make sure the property looks good before you start recording , because a well-kept, appealing and bright image will influence the reception of your content, making more potential buyers want to visit. So prepare the property for the video, making sure that: - The rooms are well lit (open windows, curtains and take advantage of natural light); - The spaces are tidy and clean, with no distracting objects or noise. When editing the video, take these guidelines into account: - Make sure there is a leading line between shots , which show a natural passage through the various rooms of the house and make the person watching the video feel as if they were actually in the property; - Design a clear and appealing script that captures the viewers attention and keeps them focused on the content , being able to talk about the property, its history and its key points; - Integrate information such as price, areas and typology , in text form or through subtitles in the voiceover. The most important thing to remember is that, for a good property video, you must be able to capture a good image of the property, complementing it with a voice-over , or a person presenting it, describing its advantages and features, or animated elements that indicate these details. This way, youll be able to capture your audiences attention and get them interested in the property. Key tips for a good video 1. Organise the environment of the house before recording As we explained above, its important to capture a good image of the property, making it appealing and creating desire for the potential client. So clean, tidy, light and organise it strategically. 2. Add captions and other visual elements The image alone doesnt count, as you need to attract the potential clients attention through small elements that can differentiate the attention spent watching the video. Choose to add subtitles, which will retain the attention of those who dont watch videos with sound, for example, and add textual details that indicate price, typology or key points of the houses characteristics that appear throughout the video. 3. Create a good script Plan the video in advance, knowing exactly what to record, how you want to record it and what you can incorporate to make it even more appealing, writing the script and establishing exactly how many minutes it should be. 4. Choose good equipment and experienced people If you can capture a video using a professional camera, do it. However, if you cant, see if your mobile phone has a good image and if you can get a video of similar quality from the device. Where should you publicise your videos? Once youve made the video itself, the most important step is to know exactly where you should publish it . The good news is that, if you work with the eGO Real Estate CRM, you can share your adverts directly on social media and, with them, the property videos that go with them, as they are integrated into it and you then receive the leads directly in your CRM . This is an integration advantage that makes managing your business easier . When publishing properties on SUPERCASA , it is always recommended that you include videos of the property, as this will have an impact on the quality of your adverts and will benefit them in searches. If you dont already advertise your properties on SUPERCASA , you should consider doing so, as youll be choosing not only a portal that gives you access to performance metrics for your adverts, but also one of Portugals most notorious and growing portals.
Source: Freepik Author: Redaction Marketing plays a decisive role in the property market as a result of technological developments and trends that influence consumers. Processes are no longer entrusted to just one form of promotion and acquisition, but have become digitalised and flow in several ways. With various purposes, which can include converting and retaining customers , marketing and its strategies are used as a gateway to business growth and a higher success rate, and over the years various ramifications of this type of strategy have emerged that you can, and should, use. Today were going to talk specifically about Growth Marketing and the role it can play in the day-to-day running of your business. What is Growth Marketing? As its name suggests - growth - it is a type of growth marketing, applied above all to the business sector. It presupposes an evolution or expansion of the business and the company , in different aspects, and can be explained by the data recorded, namely the actual results of its application. Once implemented, Growth Marketing creates a positive impact on the companys revenues, with return indicators measured through the growth of the product portfolio - properties acquired - and the companys entry into multiple market sectors - increased awareness. Growth Marketing is a strategy designed solely to grow the company or business in which it is applied , as opposed to traditional marketing proposals that seek to build brand authority. To understand Growth Marketing, you must also understand the profile of your target audience . On this basis, you can create assertive communication that will increase your results , but also create a real connection with the customer . All this will increase customer retention , as you will be providing them with a high-quality premium experience. Key points of Growth Marketing: - Prioritise the user experience ; - Know your sales funnel well; - Know your audiences type of engagement ; - Design assertive developments; - Identify opportunities and make quick decisions. How can you apply Growth Marketing to your property business? The first thing to retain, and which you must work to maintain and improve over time, is the customer experience, which must be assertive, high quality, premium and personalised. One of the best ways to guarantee this variable is through platforms that provide you with methods of monitoring and making portfolios or supporting documentation available to your client . You can find these features on eGO Real Estate , where you not only get a follow-up of the monitoring that is done , not only by you but by your team, leaving no detail out, as well as itineraries of the visits you schedule , and even a reserved access page where they can access the information they are interested in about the performance of your properties , provided by you - the Owners Portal . Then, to complement this customer experience, you should invest in campaigns in the main media that generate the most successful results . You can choose to create personalised newsletters or mailshots tailored to your clients needs, all in the eGO Real Estate CRM which, with a campaigns module, allows you not only to organise and create this strategy, but also to take the metrics of mailings, views, clicks and leads obtained. By having a good understanding of your sales funnel and applying Growth Marketing, you will improve the communication you establish with your client , making their experience much more appealing and satisfying. As a result, youll increase your results and expand your reputation. Another example of Growth Marketing that you should implement can be realised through good forms and embedded pages to increase conversion rates, such as landing pages . The strategy will materialise when you identify and analyse the results of the data obtained, with metrics on the leads and sales obtained. This performance analysis will consequently allow you to analyse your audience, the most successful trends and the next decisions to be made for future campaigns. Materialise this strategy towards success! Get the key features of the eGO Real Estate Management CRM and increase your metrics, not only through communication strategies, but above all in the follow-up you give your client. On the eGO side, youll receive the same commitment, with a team dedicated to helping you and guiding you through the various functionalities available, integrated into a single platform. Find out more here: Want to improve your relationship with clients? Use a good CRM , Real Estate Blog: organise content and create SEO strategies and Real Estate Agency: the importance of good positioning
Source: Freepik Author: Redaction Several operators have been announcing increases in the prices of their tariffs since the beginning of the year , and in some cases this increase even exceeds 4%, which leaves several consumers dissatisfied. If you happen to be considering switching operators, Selectra, a specialist in energy and telecommunications tariffs, has developed a guide that tells you what to do to change operators and what kind of approach you should take to be able to negotiate the current conditions of your package, shared in a statement with SUPERCASA Notícias . Want to change service quickly? Checking if your loyalty period is still ongoing is the first thing you should do before starting any service exchange. If you have already exceeded this date, you can change operator at any time, however, if you are still within this limit, you will have to continue to fulfil that contract, with few exceptions, such as: in the event of unemployment, change of residence, emigration or death of the holder; The operator has not respected or changed the terms of the contract without 30 days notice. Once you have confirmed this situation, the second step is to compare the current market offers and figure out which one is right for you. You can carry out this process independently or rely on platforms that help you in this task, such as Selectra. That said, it is finally time to hire the new operator! The process itself is quite fast, being able to perform it by phone. However, if you want to keep the same phone number, you should ask for its portability, which should be requested when hiring again. If you want to find more information like this, explore SUPERCASA Notícias
Source: Unsplash Author: Redaction According to the information that SUPERCASA Notícias had access in a statement, LACS Santos, the fourth of five buildings of the brand, officially opens doors in one of the most emblematic avenues of the city of Lisbon - at number 98 of Avenida 24 de Julho. It promises to combine the decoration of the artist Joana Astolfi with the best global trends in labor markets, to offer a range of flexible services, shared spaces and private offices, in order to welcome and assist in the premium positioning of companies and entrepreneurs. The new bet of LACS for the city of Lisbon is located in the new business axis of the city, in the heart of July 24, with large corporations such as Galp, EDP or the WPP group and has 4,500 square meters of offices, Located on four floors and a Rooftop with a 360º view over the Tagus River, the 25 de Abril Bridge and the National Museum of Ancient Art. LACS Santos is the brand’s major commitment to attract companies and entrepreneurs looking for a flexible office model that evolves with their human resources allocation and business expansion needs. Because the privileged location is not enough, LACS Santos relied on the decoration concept of Studio Astolfi, which drank from global trends for office spaces and coworking, to give LACS Santos a dynamic look and Feel integrated into the history and narrative of the brand. The new hub is intended for all types of companies and aims to be the gateway to new labour market dynamics, increasingly flexible and more productive . The official opening of the fifth LACS building, after last year’s soft Launch, comes at a time when the whole world is focusing on the future of work. The latest World Economic Forum pointed to a shift in the paradigm of work with a very significant increase in digital workers and an emergence of pop-up offices and it is here that our offer gains a latent attractiveness, because we are able to innovate and create a work environment that privileges human interaction between members, showing companies that it is in spaces like LACS that their employees want to be installed. explains Martim de Botton, LACS CEO, in the note sent to SUPERCASA Notícias . Joana Astolfi, architect and interior designer, stresses: architectural and interior design renovations are like resurrections, their goal is to give a new life to each project and prepare the ground for new stories that are yet to happen, keeping alive the wealth of the past. With an approach focused on member needs, LACS remains attentive to the rapidly evolving demands of the world of work, from global to local. Flexible and coworking office plans, its diverse range of services and its member-focused initiatives are some of the factors that solidify LACS’s position as a leader in workspaces, increasingly attentive to the international market to import trends to Lisbon and Porto. In almost six years of existence, LACS has not only witnessed the growth in membership, having already reached more than 3,500 members and 350 companies, but also its organic integration in the surrounding communities where its buildings are based, each with a distinct audience . To officially inaugurate, LACS Santos already has an 80% occupation, including international companies such as Timeleft, AGON, and Moxo Coaching that find in this building overlooking the Tagus River the right positioning for their activity. In addition to resident companies, LACS Santos also welcomes other companies that take advantage of its common areas, such as meeting rooms, lounges and an auditorium with capacity for up to 50 people. Strategically located on Avenida 24 de Julho, LACS Santos offers an environment conducive to the emergence of new partnerships and businesses, with a focus on a corporate community that wants to provide its employees with a dynamic office that facilitates networking between companies, financial institutions and events in the city. Like the other LACS spaces, it is available 24 hours a day, with a great diversity of common areas and services, such as meeting rooms, cafeteria, lockers, pantry, phone booths, yoga studio, auditorium for 50 people and one of the most magnificent views of the city, at Rooftop. Like to know? Read also: February marks strong upturn in office demand
Source: Freepik Author: Redaction Approved by the Council of Ministers at the end of last month, the new system of incentives for investments in strategic sectors will come into force this Wednesday, March 27, under the Contractual Investment Regime (RCI) and under the Temporary Framework for Crisis and Transition. This system has an estimated allocation of EUR 1 billion and will be supported by the State Budget as well as by AICEP’s own revenues and balances of own revenues of governmental bodies of the economy , except those from repayment balances of beneficiaries of European funds as well as in European funds, depending on their eligibility and the nature of the investments. Refundable or non-refundable, these support incentives will be different according to the typology of the projects and the results of the analysis of the indicators of evaluation and performance of the promoters, carried out by AICEP, and their implementation may occur until 2030 without prejudice to the possibility of using guarantees on loans or tax benefits depending on the applicable legal framework. To be prepared since 2022, this incentive system now joins the previous mechanism created last year to support projects of large companies, being the responsibility of AICEP to give the green light to funds to reinforce the financing of projects of large companies, within the scope of the RCI, resulting from their best assessment of the incentive effect and cost of inherent opportunities, and alignment with the defined sectoral priorities , indicates the resolution. However, the management, monitoring and implementation of the financial support granted is headed by Compete. On the creation of this system, the Government indicates the opportunity to reinforce the capture of structuring investment for the country, identifying a broad set of expressions of interest from potential investors, from multiple backgrounds , who can set up Large Strategic Projects for the country, involving a very significant investment scale , and whose scope tends to converge with the level of implementation seen over the previous seven years in measures at the level of Strengthening Research, Technological Development and Innovation, the different investment priorities under the Contractual Investment Regime (RCI), as well as the eligible investment contracted under the Productive Innovation - RCI . In the diploma it is possible to read that, between the approval at the end of February and the publication in Diário da República, this new system of incentives for strategic investment was endorsed by Brussels , taking into account the special expected impacts of these projects from an economic and social point of view and also, in particular, the contribution they can make to the objectives of strengthening investment in strategic sectors, with decarbonised and circular industry, leveraged in the energy transition and the development of a data economy, anchored in the digital transition . It is important, in this sense, and as the diploma calls for, to create conditions to establish these investors in Portugal. Other topics that may interest you: Coimbra wants to attract more technological investment , Portuguese reveal concern about mobility and Portugal was the seventh largest beneficiary of the EIB in 2023
Source: Freepik Author: Redaction The first 3D houses have already arrived in Portugal. This innovation translates into a breakthrough that can revolutionize the way housing is built, allowing to respond to the vulnerabilities of the housing sector, particularly with regard to the lack of houses in the market in view of demand. The Portuguese company Havelar has thus built the first 3D house in Portugal, which will have taken about two weeks to complete. This is a novelty that has been quite common in foreign countries , but now finally comes to life in our country. The dwelling in question, built in Vila do Conde through a 3D printer, has 90 square meters and is T2 , with concrete walls. This structure took more than 18 hours to be erected, prepared to withstand earthquakes and thermal variations. If you are interested in learning more about 3D houses, read Houses 3D printed: the future of the Real Estate Market?
Source: Freepik Author: Redaction Marsh Portugal, the insurance brokerage and risk consultancy company, has produced a study that portrays Portuguese companies views on their concerns for 2024 , entitled Portuguese Companies Views on Risks, in which it can be concluded, in the immediate aftermath of the parliamentary elections - the second in two years - that political and social instability is the main risk pointed out for their businesses in 2024. According to the study, 58 per cent of entrepreneurs highlighted the factor of political and social instability as a concern , a percentage that represents an increase of 13 percentage points compared to last years edition. Thus, despite the victory given to the PSD, CDS and PPM (Democratic Alliance) coalition, national entrepreneurs believe that times of instability are ahead, in which it will be necessary to negotiate measures to achieve stable and productive governance. In addition to the social and political instability mentioned by entrepreneurs, cyber-attacks and talent retention are other risks pointed out, and which most concern the entrepreneurs considered in the study, which included a total of 134 different representatives of organisations from different sectors of activity, in an analysis period that lasted from December 2023 to January 2024. Marsh Portugal also points out that, the fourth and fifth places are occupied by extreme weather events (36 per cent) and recession (24 per cent) , adding, about the global scenario, that for 49 per cent of those surveyed, the main risk will be extreme weather events, which will affect the whole world, followed by widespread cyber crime and cyber insecurity (42%), prolonged economic stagnation (34%), interstate conflicts (28%) and the geopoliticisation of strategic resources (27%) . With regard to the risks that have occurred over the last decade, the assessment concludes that they clearly demonstrate that many of the geopolitical, economic and financial risks anticipated a decade ago have not only materialised, but have also been exacerbated, which represents a collective failure to effectively mitigate their effects , reinforces Marsh Portugals risk specialist, Fernando Chaves. Despite the predictability of certain risks, it appears that the actions implemented have been insufficient to counteract the negative trends, leading to even more complex and interconnected challenges, he says, calling for the importance of global management policies, innovation and international solidarity in building a more resilient and sustainable future. Read more: Increased well-being in Portugal has an impact on consumption in GDP , Lisbon is the 18th most populous city in the EU and Unemployment rates have risen in six OECD countries
Source: Freepik Author: Redaction Social Security is modernising its structures with a new configuration that allows easy remote access to the platform , which is permanently available every day and can be accessed from any mobile device, computer or tablet. This is E-clic , available to citizens and companies. This novelty aims to improve the experience of dealing with the organisation, offering faster responses to citizens and, as the apps motto suggests, E-clic makes known a simpler, more modern Social Security, closer to you. Available on the Android and iOS operating systems, this platform allows you to register your contact details and make requests, which you can then consult in real time, checking their status. There is also the possibility of contacting an assistant or requesting an appointment. However, it is a digital channel that facilitates contact with the organisation by speeding up requests for information and clarification, as well as reporting complaints . How do I access E-clic? As this is a service integrated into Segurança Social Direta , you will need to access E-clic using your credentials on the Segurança Social website and, once logged in, click on the Profile option in the top menu on the right-hand side. Then select the E-clic Contacts option and enter the platform, where you can choose various topics on which you can request clarification or information by filling in a form. To submit requests on the platform, all you have to do is follow the steps described above to log in and, once inside the platform, select the Create request option . You will need to enter a description of the topic you want to deal with, defining a subject, as well as filling in the categories Life Event, Subject and Reason. Once the subject has been described, you should check that everything it says is clear, confirm your selection and, if necessary, attach any requested documents , which you can do in the Documents to be delivered category. Finally, you can submit your request. Once submitted, it will have a number associated with it, which you can check to see what stage its at. Did you find this new feature interesting? Read also: Energy certificates: how they work and their importance
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