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Real Estate Market: Importance and use of social networks

27 MEI 2022
Onderwerpen
Dicas Mercado Imobiliário Destaque Notícia Homepage Marketing Digital Tecnologia
It is important to use social media in the real estate market, since, your customer is there. In this sense, learn about the importance and how to succeed in the five main social networks.
Real Estate Market: Importance and use of social networks
In a real estate marketing strategy, it is definitely impossible to ignore social networks, since they are channels widely used by internet users.

However, in the middle of this positive scenario, the doubt appears: how to impact these people? 

Importance of social networks in the Real Estate Market
Social networks are fundamental in the strategy for a single reason: the client is there. However, the client is not only there, but also spends a large part of his time on them.

Currently, it is estimated that there are more than 250 social networks, but this does not mean that it is necessary to be on all of them.

In this sense, the golden rule of social networks is to be present only on those that potential and current customers are on.

In addition, it is essential to develop a rich and quality content that helps the potential consumer to find his dream home. 

What are and how to use the main social networks in the Real Estate Market?
Although there are more than 250 social networks, the most used by users themselves and, consequently, by real estate professionals and companies are: Instagram, Facebook, WhatsApp, LinkedIn and YouTube.

Instagram
Instagram is a free, online social network that shares images and videos. It already has over 1.22 billion active users worldwide.

Despite losing in number of users to Facebook, Youtube and WhatsApp, Instagram is the social network with the highest engagement of all. In other words, it is the one that people interact with the most.

To have good results you need to follow certain practices:
  • Have a business profile;
  • Produce quality content;
  • Make real estate ads;
  • Analyze the competitors;
  • Use Stories;
  • Using IGTV;
  • Making Lives;
  • Using Hashtags;
  • Interact with followers;
  • Analyze the metrics.

Facebook
Facebook is the largest social network in the world. It counts more than 2.85 billion active users per month worldwide.

Through the platform, you can create a page for your business, share relevant content, chat with your potential customers, make segmented ads, participate in groups, and much more.

Tips and best practices to succeed on Facebook:
  • Produce relevant content;
  • Make real estate ads;
  • Analyze competitors;
  • Use chatbots;
  • Embed your page with your real estate website;
  • Make Lives;
  • Use Stories;
  • Participate and create groups;
  • Analyze the results.

WhatsApp
In the case of WhatsApp, this is the largest instant messaging app in the world. There are already more than 2 billion active users per month worldwide.

All these data clearly show the innovation that the app has brought to the way we communicate.

In the real estate market, it is increasingly common to have real estate websites with WhatsApp chat options, online chat conversations being finalized there, and even potential clients demanding contact through the platform.

Actions to succeed on WhatsApp:
  • Use WhatsApp Business;
  • Make a fast, humanized and qualified attendance;
  • Use good manners;
  • Use all the resources;
  • Share quality content;
  • Use broadcast lists;
  • Use Status/Stories;
  • Don't use automation robots.

LinkedIn
As far as LinkedIn is concerned, it is the largest professional social network in the world. Currently, it has more than 756 million users worldwide.

Through the platform, it is possible to create real estate leads, increase brand awareness, show yourself as an authority, relate to market professionals and potential buyers, and, consequently, increase sales.

Best practices to get results on LinkedIn:
  • Create a Company Page;
  • Optimize your personal profile;
  • Do advanced searches;
  • Advertise on LinkedIn;
  • Use LinkedIn Pulse;
  • Create and join groups;
  • Analyze metrics.

YouTube
Finally, YouTube is the largest video platform in the world, accounting for over 2.29 billion active users.

In addition, this social network is the 2nd largest search platform in the world, second only to Google. In other words, just as people search Google for real estate, they also search YouTube.

To succeed on YouTube, follow these tips:
  • Create a channel;
  • Personalize the channel;
  • Make a good plan;
  • Produce quality content;
  • Use SEO strategies;
  • Make ads;
  • Analyze the results.
Onderwerpen
Dicas Mercado Imobiliário Destaque Notícia Homepage Marketing Digital Tecnologia
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