Use this direct communication channel and feed your sales.
Source: Freepik
Author: Redaction
Agility and assertive communication are two crucial elements for the success of any real estate agency, and SMS
marketing stands out as a kind of powerful strategy that pruning helps
drive sales, retain customers and strengthen your brand presence,
creating recognition and tangibility.
When using this type of communication, you will benefit from several advantages that other means do not allow you, namely the high rate of message opening and the Engagement that is created, since SMS messages are opened by most people. This ensures that your message reaches your target audience directly, passing the content you want.
In addition, the concise and direct nature of SMS makes it easy to read and quickly understand the message, increasing the relationship that your customer or potential customer establishes with you, your services and your brand. However, the advantages do not stop there.
Immediate and personalized communication
The SMS allows you to establish instant communication with your customers, being ideal to send alerts about new properties available for sale or to schedule visits, as well as confirm appointments and send personalized offers. This communication, direct and immediate, will contribute to building a closer relationship, helping in the loyalty of your customers and increasing the chances of conversion.
Automate tasks and optimize time
With the use of targeted marketing for sending SMS, it will be easier
to automate the sending of their messages, namely with information that
can go from initial negotiations to reminders of visits, can automate the sending of confirmations and notify about new properties.
Cost-benefit
Automated
SMS sending can be very affordable, cost-effective, if you are using a
CRM that allows these shipments, in an integrated way with the platform, and through which you can not only manage those shipments but also customize campaigns, consult metrics and access opportunities and visit sheets. The investment in SMS campaigns will be at a reduced cost if you use the CRM eGO Real Estate,
which includes not only the possibility of sending text messages but
also mass emails, increasing your communication possibilities.
You can learn more about this feature here.
SMS Marketing: your gateway to selling
In short, SMS marketing presents itself as an essential strategy for success in the real estate market, because through direct, immediate and personalized communication with customers,
precise segmentation, automation of shipments and an excellent
cost-benefit, will give you return while boosting sales and customer
loyalty.
You will have a way to strengthen the presence of
your brand with your target audience, which you can use in an
integrated way with the CRM where you manage all other parts of your
business, namely the CRM eGO Real Estate.
Get access to a complete solution and optimize your digital marketing strategies to achieve goals efficiently and effectively! Click here and get a demo.
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