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What is Social Selling? Find out how to get results

26 FEBRUARI 2024
Onderwerpen
Dicas Imóveis Mercado Imobiliário Consultório de Imobiliário Investimento Imobiliário Promoção Imobiliária Marketing Digital Tecnologia Glossário
Find out how you can implement a new communication strategy to create better relationships with potential customers and boost your sales.
What is Social Selling? Find out how to get results
Source: Freepik
Author: Redaction

In order to keep up with changes in the real estate market, consumer behaviour and available technologies, it is necessary to adapt sales strategies.

One of the strategies on the rise is Social Selling, an approach that takes advantage of social networks to connect more authentically with potential clients. In this article, we explore what Social Selling is and how property professionals can apply it to boost their sales and build lasting relationships.

What is Social Selling?

Social Selling is a strategic sales approach that focuses on using social networks to identify, connect, understand and nurture leads or potential clients. Rather than relying exclusively on traditional sales methods such as cold contacts or mass emails, Social Selling capitalises on online platforms such as LinkedIn, Twitter, Facebook and Instagram to engage customers in a more meaningful way.

The main characteristics of Social Selling:

    - Relationship building: prioritises the creation of authentic and lasting connections with customers and potential customers, offering value through relevant content and meaningful interactions.

    - Use of data: takes advantage of the data available on social networks to personalise approaches based on specific customer interests, behaviours and needs.

    - Relevant and educational content: using informative content to attract the attention of potential customers, thus establishing the salesperson's authority and providing value before trying to sell a product or service.

    - Proactivity: actively looking for opportunities to interact with potential clients, answering questions, participating in relevant conversations and offering support when necessary.

How can Social Selling be applied to your property sales strategy?

Social Selling plays a crucial role in the property market, offering a modern and effective approach to reaching and converting clients in a highly competitive and relationship-based environment.


Here are some steps to apply Social Selling to your property sales strategy:

1. identify your target audience

Clearly define who your potential clients are by understanding their needs, preferences and behaviours in order to personalise your approach.

2. Be present on the relevant social networks

Create complete professional profiles and optimise them with information about yourself and your services on the platforms where your target audience is most present, such as LinkedIn, Facebook and Instagram.

3. Share relevant and educational content

Produce and share informative content about the property market, buying and selling tips, local trends and location guides to demonstrate your knowledge and provide value to your followers.

4. Highlight properties in an attractive way
Use social media to highlight your property listings with high-quality photos and videos, providing detailed information about each property and offering immersive experiences to interested parties.

5. Connect with your audience

Respond promptly to followers' questions and comments, participate in groups and communities related to the property sector and interact genuinely to build solid relationships.

6. Use segmentation resources

Take advantage of the segmentation tools offered by social networks to target your posts and ads to a specific audience based on location, interests and behaviour.

7. Promote services in a subtle way

Avoid being overly promotional and focus on providing value and building authentic relationships, inviting followers to get in touch for more information when appropriate.

8. Keep up to date and adapt

Always be aware of new trends and best practices on social media, adjusting your strategy as necessary to maximise the potential of Social Selling in your property sales.

By adopting a customer-centric, relationship-building approach, real estate professionals can capitalise on the power of Social Selling to drive business growth and achieve success in the ever-evolving market.

Onderwerpen
Dicas Imóveis Mercado Imobiliário Consultório de Imobiliário Investimento Imobiliário Promoção Imobiliária Marketing Digital Tecnologia Glossário
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