Writing a good description for a real estate listing can be challenging, however, we are here to help.
Source: SUPERCASA/ Adobe Stock
Author: Redaction
The description of your ads plays a bigger role than you might think. It will not only be one of the first contacts that a potential client will have with the property, but is also the gateway to a more in-depth knowledge about it, being decisive, often, decision making of the potential customer.
People
who are looking for a home often have very concrete ideas in mind,
which are not always possible to filter in the searches they do. In the descriptions, however, they have the perfect opportunity to find all the characteristics they are looking for, so it is essential to list them in an appealing and organized way, making it easier for first-time viewers to read your ad.
Invest in a good writing
The description of the property, in the online ad, should highlight the characteristics and main qualities of the property you are trying to sell, because only then can it capture the attention and interest of those who are reading the text. This, which must be detailed, concise, appealing and well written, is your guarantee to attract potential buyers and build trust and credibility.
In the text itself, you should pay attention to the type of language you use, not being too informal or too technical, but also pay attention to spelling, not wanting to pass the image that it was sloppy, and tell a story that is appealing and exciting for those who are reading it.
By
investing in a good writing, in the description of your real estate ad,
you will notice abysmal differences in how people react to it, namely
through:
• Better positioning in real estate listings, on real estate portals;
• More clicks on your ad;
• More requests for visits.
It is obvious that to
have a great quality ad, with good online positioning, it is not enough
to just fancy the description, because attention is needed in all
aspects of it, with the implementation of good photographs, quality virtual visits and illustrative videos of the property. Only together all these factors will be able to generate maximum furor with your property!
Be specific, professional and strategic
In addition to the points we have already listed above, be strategic with your description, making it go exactly where you want it to go. That is, be careful with the keywords you use,
because they will benefit your ad in terms of SEO, and not just
describe the property; be specific and appealing, highlighting the
surrounding areas, services available in the vicinity and telling a
story that makes a potential buyer want to move there.
Using a
positive discourse will also help you, so it’s important if you’re not
comfortable with this kind of development, ask for the help of a
colleague with better communication qualities or even an artificial
intelligence platform, which can help you in creating diverse appealing ads, following the guidelines that I indicate.
Still have questions? See some examples
Let’s give you some examples that can serve as a
starting point.For a T3 villa, why not the following ad?
Looking
for the perfect apartment? Here it is! Integrated in a privileged,
modern development and where you really want to spend the rest of your
life, this property will delight anyone. The finishes are of immense
quality, the style is modern and has large areas, well lit and excellent
taste. The kitchen is equipped and, if you stay in this house, you will
have a full suite with dressing room and a bathroom with bathtub and
shared balcony.
How about a description for an apartment on the coast?
This
apartment, completely renovated and with large and bright areas, has a
beautiful sea view, plus a garage where you can put two vehicles. You
can live in extreme tranquility, knowing that you will have a doorman.
It is the ideal property for a family with children, as it is very close
to gardens, where you can take your children for walks, and stands out
for the generous areas, where there will be no lack of space. The
kitchen is fully equipped and has a laundry area. The floor is made of
wood, both in the social areas and in the bedrooms, and the lighting of
the hall and the social bathroom works through sensors. It also has
central heating, double glazing, electric blinds, high security doors
and video intercom.
Highlight your ad!
An appealing description will only work if your ad is complete with the other elements we have already mentioned above,
including
virtual tours, photos and videos, but you should not forget the energy
certificate, required by law and if possible, the property’s plants. This is the only way to ensure that your ad does not go unnoticed.
However,
to help you sell even faster and get more views, which will result in
more visits, you should invest in highlights on the property. The ideal
is to advertise them on the most renowned real estate portals, such as
SUPERCASA and CASASAPO, and acquire highlights that will make a difference in reach.
You can invest in
highlights that change the color of your ad in the listings, making it stand out from others or, for example,
a mega highlight that places your ad on the homepage of the SUPERCASA real estate portal, being impossible to go unnoticed by anyone who enters the portal to buy a house.
However,
the offer of highlights does not stop here and you can discover it in this link.Give your ad the visibility it deserves. Make your sales happen quickly and effectively!
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