Source: SUPERCASA Author: Redaction Pedro Antunes, Managing Director of milCasas real estate agency, shared with the SUPERCASA Notícias team his assessment on the investment in the SUPERCASA portal. The activity developed by milCasas team - present for ten years in the real estate market in the West region of Portugal - is based on three guidelines well defined by its management: focus, dedication and quality. In this sense, Pedro Antunes recognizes that the SUPERCASA portal has played a key role in the achievement of results by the team. This is because, by returning daily the largest number of results possible for the ads of the agencies present in the portal, SUPERCASA promotes the dissemination and promotion of properties, while boosting sales for their clients. We know we can get a return with SUPERCASA. How would you describe milCasas as an agency? Our one team consists of about fifteen members and we all work in sharing mode, because we believe that only as a team we can get further in conquering the real estate market. The residential segment represents our largest market share, since it is the segment where we work the most, where we have more success and where we achieve more results. What made a real estate agency with the characteristics of milCasas join SUPERCASA? What made us decide to be present in SUPERCASA was the fact that we want to guarantee to our clients that their properties are advertised in the best real estate portals. The fact that the SUPERCASA portal was presented to us as an innovative and revolutionary project for the real estate market made that decision even easier. If we have SUPERCASA with us, its one more advantage. Identify some of the SUPERCASAs strengths. What we feel in our daily lives, and what helps us a lot, is the fact that the SUPERCASA brand has already managed to conquer its place in the market. So when we tell our clients that we are going to advertise their properties on the SUPERCASA website, they already know that we are guaranteeing them the biggest advertising and notoriety of the market. In this sense, if we have the SUPERCASA with us, it is one more advantage. And to what extent do the advertisements that your agency publishes in the SUPERCASA result in qualified leads? The quality of the ads is fundamental for us, and at the same time it allows the client to do his own sorting in the searches he conducts. That is, when performing his search, the client can select the properties that best match his search characteristics, because he already has much more information available. So, if the client has information - good photographs, a good virtual tour, a good professional video - they can get a better idea of what the property is like. When he contacts the broker, the client is already in a pre-selection phase, in which the lead generated has much greater potential to close the deal successfully. Do you notice that advertising campaigns and investment in international campaigns are contributing to an increase in the number of potential buyers? Clearly yes. The marketing and actions developed around the SUPERCASA brand have resulted in great notoriety for the portal. But this is a type of notoriety that is transversal to real estate. This is because this type of investment brings return to the SUPERCASA, but also brings return to the properties that we have for sale and that, when published in the SUPERCASA , become associated to the brand. I think it has been a good bet and we must continue, because, not only has it brought us traffic, but we verify that many contact requests originate from the portal. We have had feedback, both for renting and buying. You can see movement and you can always see requests coming in. We know we can get a return with SUPERCASA . (...) Not only has it brought us traffic, but we have also verified that that many contact requests come from the website. How does SUPERCASA compare with the main competing portals? The SUPERCASA allows you to include in the ad a lot of information about the property, allowing the user to insert as much information as possible, characteristics and details about the property that can be differentiating elements? And then it has a good promotion. Another very interesting thing is the quality of the upload, as it does it very quickly, helping us a lot in our daily lives. What are the added values that the portal offers to the professional who decides to join SUPERCASA? I think that the SUPERCASA team has worked well, having developed a good portal and I am satisfied with the return generated. In the future, it may possibly grow in other areas, namely in client attraction. This is because, nowadays, a lot of the work developed in this market has a lot to do with the type of promotion that is done with the properties and the advertisements. And, in this sense, the attraction of clients is increasingly associated with this effort. Below, watch the video interview: .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }
Source: Pexels Author: Redaction The Smart Cities Observatory once again measured the technological intelligence index of metropolises , in an index covering 141 cities worldwide and based on 15 aspects of daily life, including road congestion, corruption, green spaces and access to housing, among others. In the list of 141 cities assessed, Lisbon occupies the 99th position as the most technologically intelligent city , having fallen a few positions compared to the previous year, when it occupied 81st place in a list of 118 countries, and, according to the institute that promoted the index, this shows to what extent technology allows the different cities to mitigate and solve the problems of their inhabitants, meaning that, in the ranking, Lisbon continues to show signs of vanguard when compared with other nations. The aspects studied fall mainly on concerns related to housing prices , which may or may not be affordable, followed by traffic congestion and, finally, corruption. Smart Cities Observatory president Bruno Lanvin says: The global landscape of smart cities is changing. Cities and their leaders are becoming more visible internationally, and citizens are increasingly demanding and discerning when choosing a city in which to live. The top places in this ranking are mainly Asian and European cities, according to the president of the Smart Cities Observatory, and the first position is currently occupied by Zurich, in Switzerland. Looking for houses in Lisbon ? Take a look at SUPERCASA and continue to follow everything about the real estate market in SUPERCASA Notícias
Source: SUPERCASA Author: Redaction Today we share the testimony of Future House , a real estate agency of reference in the West region that develops its activity entirely dedicated to the premium segment. Maintaining a discreet and trustworthy profile with his clients, Paulo Cunha, CEO of Future House, recognises that he does not give up the management tools of Janela Digital for an efficient day-to-day management, not only of his team, but also of the business itself. All the products developed by Janela Digital give good results and are successful. So, as soon as it became available, we joined right away. Based in Caldas da Rainha, Future House presents a team with vast knowledge and experience in the area of real estate mediation, assuming itself as a company that gives value to its partners. In this sense, Paulo Cunha assures us that, well before the launch of SUPERCASA , they were already loyal customers of eGO Real Estate CRM. So it is not surprising that, after the evidence given by eGO Real Estate , Future House s decision to join the SUPERCASA portal was seen as a natural step: all the products developed by Janela Digital give good results and success. Therefore, as soon as it became available, we joined right away , says Paulo Cunha. And what is the balance of your presence in SUPERCASA? For Paulo Cunha, there is no doubt, I have only said good things about SUPERCASA! You work well. Whenever I call, your team is available, and whenever there is a problem, it is solved immediately. So it is not easy to make suggestions to improve your performance . Besides the SUPERCASA premium follow-up, the integrated management of the portal with the CRM eGO Real Estate allows Future Houses team to correspond to all their clients requests. This kind of performance is only possible having on their side the best products of the sector, and Paulo Cunha ensures that SUPERCASA is indispensable in the daily routine of his agency. Regarding the return on investment, Paulo Cunha confirms that there are already many businesses done through SUPERCASA. Therefore, it is proven that it helps us!, underlining the investment made in advertising campaigns as a key factor for the success of the portal. There are many businesses already done through SUPERCASA. So its proven! In recent years, the real estate sector in Portugal has registered an unprecedented growth, which has been leveraged, not only through the investment made by national capital, but also, and increasingly, by foreign capital. This fact assumes special relevance for Future House team, whose portfolio of foreign clients assumes special relevance. In this sense, the SUPERCASA has been promoting the increase of new requests for contact from abroad, as a result of various investments made in international online campaigns with the aim of attracting more and more potential interested parties from abroad. Future House has no doubts: SUPERCASA is the portal that guarantees the highest return to its clients and that is the main factor that distinguishes it from the competition. Talk to a SUPERCASA manager and see for yourself!
Source: SUPERCASA Author: Redaction In an exclusive interview to our portal, Anand Singh, Managing Partner and Head of Marketing at 360Casas.pt , recognizes that the choice of SUPERCASA was a decision that turned out to be decisive, given its strategic contribution to the success of the agency. With a path marked by a rapid growth, the 360Casas.pt real estate agency has gained notoriety in the real estate market in the Algarve area. The professional and differentiating attitude of its team has already earned it several awards that affirm its position in the segment and that mirror the companys objectives. We wanted to know to what extent the SUPERCASA has contributed to that same growth. We continue to see and hear all the advertising campaigns, whether on television, radio or online digital campaigns, where SUPERCASA continues to lead What reasons led you to choose the SUPERCASA portal? When we look for a real estate website, we choose the one that gives us more confidence. Since SUPERCASA is a product of Janela Digital, the most reputable company and leader in digital solutions in the real estate market, we know that we can trust everything that comes from it. And, without a doubt, with positive results. What do you think are the qualities that make SUPERCASA stand out from the competition? In our day-to-day work, the main advantage is that it provides us with qualified leads that guarantee us continuous results , together with the simplicity in the portals usability. Besides, we are not indifferent to the innovative strategy of SUPERCASA , as well as the continued investment that has been made since its launch. As SUPERCASA is a product of Janela Digital (...) everything that comes from it will be of our entire confidence. 360Casas.pt invests heavily in the promotion of properties in real estate portals, using quality multimedia tools. Do you consider this to be a decisive factor in giving greater visibility to properties? At our agency, we work to ensure the maximum quality of all our advertisements. In addition, we also invest a lot in highlights. The combined strategy of these two factors results in greater visibility of the properties we advertise, leading to new leads and new contact requests and, consequently, more sales. Do you consider that the SUPERCASA visual highlights contribute to a greater visibility of your listings and, consequently, faster sales? Nowadays there are many properties being advertised online. Having highlights that put our ads at the top of the listings helps us achieve greater visibility, generating new contact requests. And the fact is, we end up making lots of sales this way. The qualified leads with continuous results, along with the simplicity in the usability of the portal are what distinguishes SUPERCASA from other portals. 360Casas.pt continues to follow the advertising campaigns of SUPERCASA? What is your opinion about the investment made? Yes, we continue to see and hear all advertising campaigns, whether on television, radio or online digital campaigns, where the SUPERCASA continues to lead. This strategic disclosure on your brand, contributes to the audience developing the perception that SUPERCASA is one of the best real estate portals. To what extent have SUPERCASA advertising campaigns brought you the most return? Without a doubt. The investment that the SUPERCASA has made has translated into a great return. Right now, SUPERCASA is covering absolutely every segment, offline and online, to reach potential buyers. Therefore, we are receiving contacts from both Portuguese and foreign clients. It is no coincidence that when we look at our statistics for the last few months, we see that every day we receive many qualified leads that end up representing sales coming directly from SUPERCASA . Every day we receive many qualified leads that end up representing that end up representing sales coming directly from SUPERCASA Watch the video of the testimonial here:
Source: Khourage Real Estate Author: Redaction Specialized in the promotion and mediation of large developments at national level, Khourage Real Estate seeks to stand out from the competition through a monitoring of excellence, entirely dedicated to the end client. Being the main responsible for marketing the Nooba Development , offers a standard of quality that results from the combination of synergies established between two players in the property market, nationally and internationally: Alain Gross (CEO of Solid Sentinel) and Magid Khoury (CEO of Capvest). According to Alain Gross, Our vision for Nooba is to deliver an exceptional project that combines stunning and sustainable architecture with a high quality of life at a very competitive price . It is therefore not surprising that the final buyer cannot remain indifferent to the fact that he can find in Nooba, a unique project that manages to offer prices 40% below the current average prices in Lisbons city centre and unparalleled amenities . With the construction already under way, the sale of the fractions, in plan, has been an enormous success, having already sold 60% of the flats of the first tower, with typologies between T1 (sold) and T5. With the launch of the second tower, strengthens the offer in typologies T2, T3 and T4, keeping the same dedication Khourage Real Estate in providing a quality service . The Nooba enterprise assumes itself as a revitalizing element and booster of the riverside area of Barreiro , having been designed with the future of the city on the horizon. For its history and especially for its future, Barreiro deserved a building like this, bright and thought to detail, combining the comfort of the space with the beauty of the place , concludes Miguel Saraiva, CEO and Leader Architect Saraiva + Associados, author of the project. This is a project that promotes sustainability, differentiating itself from other developments by its concern with environmental issues and, especially, by the detail in the comfort of the residents . It is foreseen the possibility of charging electric vehicles and the large balconies were designed as leisure spaces, with a unique sun exposure , representing one of Noobas main valences. According to Alexandra Valente, Commercial Director of Khourage Real Estate its location, opposite the river, means that the sun reflects directly on the flats, giving them immense clarity. The privileged location of these two towers is taken full advantage of, through the use of solar panels for water heating . In addition, Noobas unique location, as well as its privileged connections to the capital, make us expect great interest from investors looking for a second home. Or even locals living abroad, who are now returning, attracted by a development of excellence, registering a great demand, also, due to its dimensions and architectural beauty , explains Alexandra Valente. In order to speed up access to financing for the acquisition of property, Khourage Real Estate has signed protocols with various banks, through which it is possible to grant support for the purchase of a new property under the Financing for Construction. This allows the reduction of payments phased by tranche to the developer, thus facilitating the purchase process by the end customer. It is already possible to consult all the announcements of the development at first hand, in the SUPERCASA portal.
Source: Pexels Author: Redaction Financial ratings agency Moodys has released an analysis where it makes concrete predictions regarding the Portuguese property market , stressing that there may be a correction in house prices that, so far, exceed intrinsic values . The factors that once caused prices to soar, such as demand from investors, economic growth and low interest rates, are ceasing to exist, which will force a correction in the sector. The agency said in the note released that since 2015, house prices in Portugal have increased by an average of 9.1% per year, one of the fastest growth rates in the European Union and well above the average of the 27, of 5.5%. Continued economic growth, low interest rates and investor demand contributed to this development. Since these phenomena no longer exist today, prices could indeed fall, and the economic slowdown, possible investor disinterest and galloping inflation will be the main culprits. These corrections could be particularly felt by families with mortgages, as under these measures, credit granters have to evaluate the capacity to pay debts at interest rates that are three percentage points above real interest rates, among other things , however, for those looking for a home, it could lead to potential buyers being turned away from credit. However, in Portugal there is minimal dependence on bank loans, which according to Bank of Portugal data, between 2018 and the second quarter of 2022, more than half of the houses were purchased using cash rather than bank loans, which represents greater economic autonomy than in other European countries. More on the real estate sector in The real estate market is still searching for a balance point
Source: Pexels Author: Redaction Évora is about 140 km from Lisbon, accessible to those who want the peace and quiet of the countryside and the combination of city life. Besides being the capital of the Alentejo , Évora is also a UNESCO World Heritage Site , which means you have plenty of reasons to visit this beautiful city, whose cost of living is affordable and leaves anyone surrendered to the wonders of the region. If you are really considering changing your life and getting a new property in this region, we suggest you make a tour around the city, in order to get to know the nooks and crannies and the must-see monuments. You can start at the Giraldo Square, where you can sit at one of the esplanades and have a coffee, an icon of the city where you will have access, through the centre of this square, to the eight central streets that connect to it. Then, take a walk through the Diana Garden , where you will be able to enjoy nature, breathe fresh air and see the citys ex-libris, the famous Roman Temple of Évora. Next door, you will find the Cadaval Palace and the Church of Saint John the Evangelist. You will certainly fall in love with the city once you start discovering its secrets. But if you still have any doubts, we advise you to try the typical gastronomy of the city, which includes the famous Alentejo dishes such as Açorda à Alentejana , Sopa de Cação or Cozido à Portuguesa à moda do Alentejo. Saving the best for last, try the Alentejo Pão de Ló , the Queijadas de Évora , the Queijinhos do Céu de Mora or the Torreão Real de Évora. Feeling inspired to make the move yet? Check out the new properties of the last 48 hours published in Évora and find your next home, in this Alentejos nest full of tradition and tranquillity.
Source: Pexels Author: Redaction It is already possible, throughout 2023, to make an early redemption of the Retirement Savings Plan (PPR) so that it may serve as a part of the payment of the instalments associated to the home loan. The PPRs are plans that serve as a complement to the old age pension, which work as a long-term savings, which generally do not allow their use for emergencies. However, exceptions have been made for the application of this plan, whether for retirement, entry into higher education or housing loan payments, require that they be unused for a period of at least five years, only then being able to access all of this savings. The Ministry of Finance said: taxpayers who request the partial or total redemption of the PPR in 2023 for the payment of instalments of credit contracts for own and permanent home loans may now do so, without any limit as to the amount or the time period that has elapsed since subscription, and will also not be penalised, which comes under a special regime approved by the Government, until 31 December 2023. Through this update, it will be possible to redeem the PPRs without penalty for home loans, partially or totally, to pay the instalments of the loans. However, if this redemption is made for expenses other than for the payment of house instalments, the limits associated with the IAS (Social Support Index) and subscriptions will have to be analysed so as not to incur a penalty. The Ministry underlines, in the same note, that taxpayers who have retirement savings plans may redeem the PPR, without penalties, up to the monthly limit of the IAS before 5 years have passed since subscription, as long as the reimbursement is related to amounts subscribed until 30 September 2022 and adds that these are cumulative situations in which the same taxpayer may simultaneously use the two types of redemption of the PPR, within the established limits. Did this news help you? Read more on Interest rates worsened in the last 3 years or House prices are 50% more expensive for foreigners
Source: Pexels Author: Redaction Trips to the supermarket are becoming increasingly difficult for families, who are feeling the weight of inflation in their household budgets. Food is no exception, with a rise in prices, and it is now more expensive to bring a basket of food than it was a year ago. Now, bringing a shopping trolley of essential goods costs £222.16, £38.53 more than before the war in Ukraine. Dairy products are on the list of foods whose value has risen most, in percentage terms, with milk, cheese, yoghurts and butter costing, on average, €3.34 more than last year. Meat and fish are also on this list, with the latter registering a 21.80% increase. Groceries went up by 19.64%, followed by fruit and vegetables, with an increase of 19.30%. More news on Inflation drops to 8.3% in January , Minimum wage in Portugal still below average
Source: Pexels Author: Redaction Although it is a little known measure, and therefore little used, it is possible to withhold less IRS monthly if you are a worker with a mortgage. This measure is in force since the beginning of the year, date since which you can request the application of this option, and appears in the State Budget 2023. There are conditions of access to this measure, namely a request to the employer entity for the withholding to be made on category A income , in order to suffer a reduction of the rate of the tax bracket immediately below that which corresponds to the monthly remuneration and the situation of the family household applicable to the respective holder of the income. According to the President of the Portuguese Certified Accountants Association (OCC), Paula Franco , this is a measure that seems not to be used much , as it is a recent measure, not very well known and which brings about some fears on the part of taxpayers, namely the fear that they may lose the IRS refund or have to pay more in the annual adjustment, and adds: there is effectively a notion that this [lower monthly tax discount] may lead to the payment of IRS. Were you already aware of this measure? Find out more in New incentives for students to rent or Affordable Rent Programme opened in Lisbon
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