Source: Adobe Stock Author: Redaction Sourcing has been one of the biggest challenges for many consultants. Adding to that, many find it difficult to find good properties, that is, good business opportunities. To increase your property portfolio and establish a relationship with each client, it is important to use good tools that help automate the process of searching for new properties on the market. Infocasa can be a good option to overcome sourcing difficulties , as it gathers all the information from various real estate portals and agencies. In practice, this means that you can access properties that may not be listed anywhere else. Additionally, on Infocasa, you can search for properties from professionals, individuals, banks, and even new construction. The variety of properties you find on this platform allows you to discover great opportunities. The first thing to do is to choose your target audience, that is, the property owners and clients you want to work with. Then, it is equally important to conduct market research with the help of Infocasa, where you can track price fluctuations and analyse the competition. Whenever necessary, you can quickly create a CMA ( Comparative Market Analysis ) and present your client with a selection of properties that may interest them. This is a comprehensive report that includes comparisons between similar properties, the average time on the market, the average selling price, an analysis of some competitors, and relevant points about the property’s location, such as schools, hospitals, etc. Having access to a complete database that gives you a comprehensive view of the market and allows you to create personalised alerts for when new properties come onto the market, when there are price reductions, and even to receive directly in your email a listing of the type of properties you are looking for in a specific location. The fact that Infocasa is integrated with eGO is a great advantage, especially if you are using the eGO Real Estate CRM. You will find that you can send the properties you are interested in directly to the CRM, thus generating qualified leads (the property you send to eGO will appear as a lead to be worked on, and you can contact the owner). Overcoming property sourcing challenges is possible with the right combination of strategies and tools. Infocasa stands out as an indispensable ally for consultants, simplifying the sourcing process and providing more efficient and targeted management.
Source: Adobe Stock Author: Redaction The real estate market is becoming increasingly demanding, making it essential to have a well-trained team of consultants capable of delivering quality work. We know that managing people is a complex task, and keeping a team motivated can be challenging. 1 - Lead by Example A step that seems basic at first but is very important: lead by example . In other words, your actions and behaviours will significantly impact your consultants. There is a difference between leading and managing: management will always be present, as you will need to manage tasks and their distribution among the team, work organisation, meeting deadlines, and more. However, knowing how to lead, more than just manage, will have the most influence on the team and largely determine the level of motivation. Some strategies for effective leadership: listen actively and facilitate dialogue among team members, be able to find solutions instead of focusing on who caused a problem, and recognise the merits of the different team members. It’s also important to know when to defend the team. Promoting the physical and mental health of your consultants is essential to ensure they feel more productive and happier at work. Therefore, trust your team and encourage them to perform tasks independently, contributing to closing more real estate deals. 2 - Set Clear Objectives A motivated team has objectives and a direction to follow. All members are aligned and know the agencys goals. Each goal should be explicit, including the reasons behind them and where you aim to go as a team, so everyone moves in the same direction. This will help you as a leader to establish procedures and a working method that is universal for everyone, making management easier and optimising everyone’s time. It will also make it simpler to keep the whole team informed about task priorities. 3 - Get to Know Each Member Get to know each person on your team, from administrative staff to new consultants. It is crucial to understand what motivates each person to be part of your agency, identify their strengths and areas for improvement, and better coordinate and distribute the work. Another important point is giving and receiving feedback from the team. Create space for sharing opinions and ideas. Let them feel confident and, consequently, more motivated to contribute to the agency’s success. Ensure the agencys values and mission are well defined so everyone knows how they can help the company and whether they are aligned with that mission. You can use the eGO Real Estate CRM to record all consultants’ data and evaluate their performance. 4 - Ensure Good Working Conditions It is important to ensure the entire team is familiar with the procedures and uses the same program and tools for all tasks. Make sure everyone knows how to use the main program, the CRM. eGO Real Estate is the CRM preferred by real estate professionals, serving as the ideal solution for managers seeking innovative solutions with advanced technology that integrates all aspects of business management and strategy. There are many features everyone can use, from recording contacts, tracking the entire property negotiation process, automating many repetitive tasks, scheduling tasks, generating reports, and more. Each agency member can send personalised proposals to clients, schedule visits, submit work to the property owner, and even send marketing campaigns to clients. Many of the day-to-day repetitive tasks of a manager can be automated with eGO Real Estate, including email sending, scheduling visits, tracking deadlines, generating reports, and managing billing and commissions. eGO is designed to handle everything from administrative tasks to developing marketing strategies and digital content. This automation frees the manager to focus on more strategic activities, such as developing new sales plans or strengthening client relationships. Thus, your team will be able to increase the efficiency, productivity, and profitability of your business using the eGO CRM , which facilitates the daily work of the entire company. 5 - Keep the Team Updated The real estate market is dynamic and requires differentiated strategies, so it is necessary to keep the entire company updated. One excellent way to do this is by enrolling team members in real estate training. eGO CRM offers free in-person training in Óbidos specifically designed for CRM. Additionally, daily online webinars are available for any consultant on your team to attend for free , gaining knowledge from basic to advanced levels. This is a great way for the entire team to feel more valued because they have the best working conditions to perform well both personally and professionally.
Source: Adobe Stock Author: Redaction With the growing concern for sustainability and the search for more economical energy solutions, solar panels have become an increasingly popular option among Portuguese consumers. However, those considering the transition to solar energy face an important question: is it better to rent or buy solar panels? Both options have advantages and disadvantages, and the choice depends on several factors, such as the budget available, long-term goals and the level of commitment to the investment. Buying solar panels: a long-term investment Buying solar panels represents a higher initial investment, but one that can result in significant savings in the medium and long term. By buying the system, the owner has total control over the installation and the income generated by solar energy production, without any obligation to pay monthly fees. Advantages of buying: - Total ownership: By purchasing the panels, the owner keeps the system and can enjoy the benefits of energy production without paying monthly fees to third parties. - Long-term savings: Although the initial cost is high, buying solar panels usually pays off after a period of 6 to 10 years, depending on energy consumption and the efficiency of the system. - Tax incentives: In Portugal, there are tax incentives that can reduce the cost of purchase, such as the support program for energy self-consumption. - Property appreciation: Houses equipped with solar panels tend to appreciate in value, making them more attractive on the real estate market. Disadvantages: - High initial investment: The cost of installing solar panels can vary from 3,000 to 10,000 euros or more, depending on the size and complexity of the system. - Maintenance: Although solar systems have a long lifespan, the responsibility for maintenance and any repairs lies with the owner. Renting solar panels: flexibility and lower initial cost On the other hand, renting solar panels is a solution that is gaining popularity, especially among those who want to reduce their ecological footprint without the financial commitment of a purchase. Renting involves paying a monthly fee to the company supplying the system, but without having to bear the initial purchase and installation costs. Advantages of renting: - Low initial cost: The main advantage of renting is that it doesnt require a large initial investment. The customer pays a monthly fee, which is usually lower than the amount they would pay for electricity from the traditional grid. - Maintenance included: In rental contracts, maintenance and any repairs are generally included, which reduces the burden on the user. - Flexibility: Renting allows for less worry in the long term. If the system doesnt live up to expectations or there are changes in the residence, the contract can be terminated or adjusted. Disadvantages: - No ownership: When renting, the user doesnt own the panels, so they wont be able to benefit from the total energy savings in the long term. - Limited savings: The monthly savings on the energy bill may be lower compared to those who buy the system, since part of the value produced by the panels goes back to the supply company. Which is the best option? The choice between renting or buying solar panels depends on individual needs and objectives. For those who can afford the initial investment, buying may be the best long-term option, allowing for greater savings and energy independence. On the other hand, leasing is an appealing solution for those who dont want to commit to the cost of purchasing, but still wish to reduce their electricity bill and contribute to environmental sustainability. Investing in solar energy is an excellent way to reduce energy costs and your carbon footprint. However, the decision between leasing or buying solar panels should be made based on your available budget, willingness to deal with maintenance and long-term financial goals. Both options can provide significant savings, but it is essential to consider which one best suits your circumstances.
Source: Adobe Stock Author: Redaction The recent focus on seismic risks in various regions around the world has raised questions about the safety of buildings in countries like Portugal. Located in a moderately seismic area due to the proximity of the Eurasian tectonic plate to the African plate, Portugal has progressively adopted anti-seismic construction standards. However, is the current Portuguese real estate sector prepared to withstand a major earthquake? Seismic Risk in Portugal Portugal, particularly the southern region, is exposed to the risk of earthquakes, as demonstrated by the historic earthquake of 1755, which devastated Lisbon and other parts of the country. Although the country does not experience the same frequency of earthquakes as regions like Japan or California, the threat of a major earthquake is real and present, especially in southern Portugal and the islands of the Azores and Madeira. Seismic legislation in Portugal began to be rigorously established after the 1969 earthquake. Since then, anti-seismic construction regulations have been reviewed and updated, imposing increasingly strict standards for new buildings. Anti-seismic construction standards (RSA) are mandatory and aim to ensure that buildings can withstand a certain level of seismic force, minimizing the risk of collapse. Modern Buildings vs. Older Constructions Buildings constructed after 1983, the year when the regulation on safety and actions for building and bridge structures (RSAEEP) came into effect, must meet stringent seismic resistance requirements. This includes using more resistant materials such as steel and reinforced concrete, as well as specific construction techniques that enhance the buildings stability during an earthquake. However, much of the real estate in Portugal predates these regulations. Older buildings, many of which are located in historic centers of cities like Lisbon and Porto, were not designed with seismic concerns in mind. This makes them more vulnerable to earthquakes, especially those that have not been subject to rehabilitation or structural reinforcement. Safety Measures and Seismic Reinforcement In recent years, projects have been implemented to rehabilitate older buildings with a focus on seismic reinforcement. These interventions include strengthening foundations, using steel beams to reinforce walls, and installing seismic isolators, which allow greater flexibility in the structure during a quake. Local authorities and the Portuguese government have been encouraging urban rehabilitation with seismic concerns, offering financial support for owners who wish to enhance the safety of their buildings. However, the process of adapting and reinforcing older buildings is costly and complex, which means many properties have not yet been adequately prepared. Is the Current Real Estate Sector Safe? According to experts, new buildings in Portugal, especially in major urban areas and zones more exposed to earthquakes, are well-equipped to withstand a moderate to high magnitude earthquake due to compliance with anti-seismic standards. However, the challenge remains with older constructions, many of which pose an increased risk to their inhabitants. Recent seismic disasters in other countries have served as a warning for the need for greater oversight and intervention in buildings that do not comply with current regulations. Local authorities are responsible for monitoring the condition of buildings, especially those showing signs of structural wear. Preparation for the Future Although Portugal has made significant progress in anti-seismic construction, the need for contingency plans, public awareness, and the rehabilitation of older buildings remains a priority. Creating safe zones and training qualified professionals to handle seismic emergencies are also crucial aspects to ensure the safety of the population. While new Portuguese buildings meet anti-seismic safety requirements, much of the old real estate still requires significant interventions to ensure the protection of its inhabitants in the event of a major earthquake. Implementing stricter rehabilitation policies and raising awareness of seismic risks will be essential for a safer future in the real estate sector in Portugal.
Source: Adobe Stock Author: Redaction When it comes to rental agreements, there are always some important points to consider, especially if you are about to rent a home. In this article, we outline what you need to keep in mind so nothing gets overlooked. If you are looking for a rental home, you can do a quick and intuitive search on the SUPERCASA website and CASASAPO website, where you’ll find it easy to apply filters for price, type, location, and find your dream home. 1 - Before Signing the Contract Before moving forward with a rental agreement, there are some details to be aware of when signing the documents. Before the contract is even drafted, make sure you have all the necessary information on your side. Read everything carefully and add any details you consider important. Clearly define each partys obligations: who is responsible for paying water, electricity, gas, telecommunications, and other expenses. Also, verify the agreed terms for rent payments (e.g., if advance payments are allowed, if the landlord is required to issue an electronic receipt for the rent amount, etc.). 2 - Check for Additional Factors That Influence Your Choice Before signing anything, remember that other factors can affect your rental agreement, such as the location and furnishings of the property. For instance, if the home is in the city center, the cost of living will be higher. Always consider all daily expenses, like public transport passes, fuel if you own a car, and additional costs if the house is unfurnished. Be mindful that the total rental cost could be much higher when factoring in these expenses. Assess the financial impact on your budget and ensure the rental contract includes these details and others, such as whether you have permission from the landlord to make minor repairs or modifications, and which party is responsible for appliance maintenance and replacements. If the property requires urgent repairs that affect habitability, the tenant may be entitled to a rent reduction proportional to the period when the propertys use is compromised. As a last resort, consider the option of sharing the home with others if the financial burden is too high for you. Remember to talk to the landlord if you choose this option. 3 - Evaluate the Property and Check Everything Carefully inspect the property to ensure it matches what you saw in photos and virtual tours. Pay attention to everything, from checking the plumbing, electrical systems, doors, and windows to ensure they are in good condition. Examine all details, no matter how minor, and check that beds, sofas, furniture, doors, and sockets are in good condition if the home is furnished. Its important to have the opportunity to perform this check. All of this should be written into your rental agreement, so the landlord cannot later demand repairs for pre-existing damages. 4 - Documentation If you’ve gone through all the above steps and concluded everything is in order, the final stage is gathering the necessary documentation and ensuring it’s included in the rental agreement. Ensure the contract contains, at a minimum, the following information: identification of the landlord and tenant; rent amount, payment method, and due date; request for receipts; explicit indication of permission (or not) to make alterations; who handles repairs in case of malfunction; contract duration and termination notice period; date, location, time, and respective signatures; permission for pets; an annex with a list of items and their condition, if applicable. Knowing the rights and obligations within a rental contract is essential to avoid conflicts and ensure a fair relationship between landlord and tenant. If you are considering renting or are already a tenant, read your contract carefully, and consult a lawyer or legal advisor if needed to clarify any doubts. Being informed is the best way to ensure your rights are protected. Read more about: Mandatory Insurance for Landlords and Tenants: Find Out
Source: Adobe Stock Author: Redaction In this article, SUPERCASA News shows you a different way of doing marketing that can be just as effective in influencing the decision to buy a property: Sensory Marketing . This type of marketing explores the five senses: taste, sight, touch, smell, and hearing . The goal is to stand out and spark interest in your potential client by appealing to the five senses and emotions. When a potential client visits a property, they have no connection with the space. Creating a link between the buyer and the property is one of the most important tasks of the real estate agent , and it’s crucial to work on each room to capture the client’s interest and activate positive emotions. The decision to buy or sell a house can be an excellent opportunity to appeal to emotions and build trust through sensory marketing strategies in your work as a real estate consultant. Here are some strategies you can use during property visits: 1 - Taste One way to stand out is by being creative and offering potential clients a small snack, coffee, tea, water, or some homemade cookies during property visits. To go the extra mile, you can also have some products from the local region. This small gesture creates empathy and leaves a good impression of the house and your work. Additionally, its a perfect strategy to break the ice during those awkward moments of waiting or silence. You can also offer your business card with a small edible treat at the end of the visit. This way, you’ll be remembered fondly, increasing your chances of closing deals. 2 - Smell Olfactory sensory marketing is a crucial step when preparing any property for sale, especially if the owners are smokers or have pets. Using this strategy, focus on eliminating unpleasant odors such as dampness, plumbing issues, lack of ventilation, and smoke. You can use aromatic diffusers to create your “brand.” This strategy will help clients start associating you with a specific scent. Be sure to know your potential client and choose subtle aromas that create a pleasant atmosphere and provoke the best sensations in visitors without being overpowering. 3 - Touch There’s nothing better than allowing clients to touch the walls, furniture, and other objects while visiting the property. Let them feel as if the house is already theirs, creating a unique sensory experience. Allow them to appreciate the comfort and coziness of the home. Real contact makes a big difference, providing a unique sensory experience. You can also hand them a Comparative Market Analysis of the property with similar listings, offering a personalized document that adds value. Showcasing quality work and professionalism always counts. 4 - Hearing Auditory sensory experience plays an important role and can be a great way to create a deep connection with potential clients visiting the property. You can choose soft background music or even bird sounds or flowing water, depending on your client’s preferences . If your client enjoys meditation and nature sounds, you can create a relaxing environment that makes them feel at home. If your client prefers conversation over background noise, you can adapt and enrich the experience with storytelling. After all, who hasn’t enjoyed listening to a captivating story? It’s all about knowing your potential client and adapting this strategy accordingly. 5 - Vision This is perhaps the most important strategy of all: the one that stands out the most for a potential client, as they will remember everything. If well applied, it can be extremely effective! Always ensure the property is tidy and well-presented. Home staging can be very useful , as it’s a technique that aims to enhance a property for sale or rent, making it more attractive and appealing to potential buyers or tenants by improving the presentation and decoration. Home staging doesn’t necessarily involve major renovations or investments. Small interventions in decor and organization can suffice. However, it’s important to hire qualified professionals who know market trends and can highlight each propertys strengths. Some key points to consider are cleanliness, depersonalization, appropriate decoration, and lighting. Another way to stand out with sensory marketing is through virtual tours , allowing potential clients to have a realistic experience before and after the physical visit. This way, your guided tour remains memorable, and the virtual visit will remind the client of all they saw and heard. Thanks to technological advancements, you can easily have virtual tours for all properties at an affordable price, even without a 360º camera—just use your smartphone. Simply photograph each room and send them to an app on your smartphone. A team will create the virtual tour for you within 24 hours. Easy and simple, right?
Fonte: Adobe Stock Autor: Redação Lead generation is a fundamental aspect of any business, and real estate is no exception. These opportunities can shorten your path to closing a sale. It’s important to note that some leads are more qualified than others, meaning they are more likely to convert, and these are the ones you should aim to attract. The difference is between getting a client who is highly interested and ready to buy or sell, versus a client who generated a lead out of detached curiosity. Here’s how to enhance your lead generation by attracting more qualified leads: Common Leads vs. Qualified Leads A qualified lead is generated by someone with a real and concrete interest in your product or service, fitting your ideal target profile and actively seeking a solution. Conversely, a common lead may have shown interest merely out of curiosity, lacks the appropriate profile, or doesnt have the financial capacity to proceed with any business. How to Attract More Qualified Leads? First, create relevant and personalized content, such as blogs and articles, e-books, or tailored communication for your database. By implementing this strategy, you address potential clients questions, showcase your property listings and services, and facilitate the exchange of contact information like email and phone number. Second, evaluate your website and ask yourself: does it rank at the top of search results? To achieve this, your site needs to be optimized for SEO with relevant keywords, a complete profile that attracts local clients, and integration with your social media channels. To have a website like this, which you can customize to your needs, there are market options that can help you achieve good results without a significant investment, and can even integrate with your CRM . Learn more about them here. Building Relationships, Optimizing, and Capturing Leads To be successful in your strategies and generate the highest number of qualified leads possible, target your content effectively to your ideal audience. Therefore, having a strong understanding of the market is crucial. Participate in industry events, such as training sessions and workshops, to gain intensive and lasting knowledge and useful information for your professional life and strategy. Also, ensure your client relationships are personalized and high-quality to enhance your company’s reputation and recognition. Remember: lead generation is an ongoing process that requires dedication, patience, and strategy. Seek new ways to innovate in your business and stand out with valuable partnerships! Explore all the options available to you at this link and start discovering more qualified leads.
Fonte: Adobe Stock Autor: Redação Satisfied customer recommendations are among the most valuable assets a real estate agency or consultant can have. Not only do they bring in new business, but they also strengthen the company’s reputation and credibility. To turn your clients into your biggest promoters, follow these six tips: 1. Provide an Exceptional Experience By personalizing the service you offer your clients, you will more quickly understand their needs and expectations, leading to more genuine and lasting connections. Nurture this relationship by providing clear and transparent information about each step of the process and always being available to answer questions or offer assistance. Continuing to follow up with your client after the sale will yield good results. 2. Build Authentic Relationships It is important to have empathy and understand the client’s emotions, concerns, or any other feelings they may have. To show that you are willing to help, be honest and transparent in all interactions and show genuine interest in their life and goals. Over time, you will see the benefits of this relationship. 3. Encourage Feedback You can do this through satisfaction surveys, for example, which you can send after each transaction. This will not only collect your clients opinions about your services but also give you the opportunity to identify areas for improvement. Actions based on this feedback will demonstrate that you value your clients opinions and help you implement necessary changes. Additionally, if feedback is positive, you can share it publicly on your online platforms, helping to build trust with new clients and encourage them to contact you. 4. Offer Differentiated Service By staying updated on market trends and business opportunities, you can provide customized and creative solutions for each client. This way, you can exceed expectations and offer extra services such as advisory or assistance with renovations or financing. 5. Utilize Digital Tools Manage client relationships effectively by using a reliable CRM that integrates marketing, administrative processes, financial management, and property management. For instance, the eGO Real Estate CRM provides access to all these aspects, allowing you to track client interactions and create relevant, informative content to attract new business. Additionally, eGO helps centralize daily real estate mediation tasks, including scheduling visits, creating analysis reports, managing sales funnels, centralizing leads, and other essential functions. 6. Ask for Recommendations Publicly thank your clients for their recommendations and share them on your digital platforms. You might also create cards or emails with links to online reviews. This will facilitate the process by going directly to the source, and you can offer incentives to make clients feel rewarded for their recommendations, such as discounts on future services. By following these tips, you will build a strong base of satisfied clients and significantly increase your chances of receiving recommendations. Remember that the key to success lies in providing an exceptional experience and building lasting relationships.
Autor: Redação Fonte: Adobe Stock Aninnovative proposal is emerging in Portugal from a condominium inLisbon, suggesting the mandatory presence of a specialized LocalAccommodation (AL) mediator in several municipalities across thecountry. This proposal aims to address the growing concerns relatedto AL management, which has created both opportunities and challengesfor residential communities. The goal is to establish a morestructured and efficient system to manage the complexities anddisputes surrounding ALs, which often attract tourists and visitorsto residential areas. According to the proposal, the AL mediator would act as anintermediary between property owners, AL managers, and permanentresidents. Their responsibilities would include resolving conflicts,mediating complaints related to the impact of ALs on the residentsquality of life, and overseeing the compliance with municipal andregulatory standards. The presence of this professional aims toensure a more harmonious coexistence and minimize the negativeimpacts of tourism on residential areas, ultimately promoting a moreequitable and efficient management. In addition to improving interactions between the various groupsinvolved, the introduction of AL mediators could bring significantbenefits to local administration. The measure is expected to helpreduce the number of formal complaints and legal actions, whilefacilitating the resolution of everyday issues more swiftly. Theproposal also seeks to create a safer and more friendly environmentfor residents, while allowing AL owners to operate their businessesin a smoother and more regulated manner. While the proposal has been met with enthusiasm by some sectors,including those advocating for greater regulation of ALs, there arealso criticisms and concerns regarding the cost and effectiveness ofimplementing this measure. Experts and municipal representatives aredebating the pros and cons, and the final decision on the mandatoryAL mediator could set new standards for local accommodationmanagement in Portugal. If approved, the initiative could serve as amodel for other cities and regions, fostering a more balancedintegration between tourism and community life.
Fonte: Adobe Stock Autor: Redação The term Common Reserve Fund might not sound unfamiliar to you, as it essentially consists of a monetary fund reserved for emergencies, except that, in this case, it is shared among several parties. The Common Reserve Fund is like a collective savings account that the co-owners of a building contribute to in order to ensure the proper maintenance and preservation of the property, with a monthly contribution from everyone. This fund is saved to be used when the condominium needs it, but it is primarily intended for carrying out significant repairs or renovations. The Importance of a Reserve Fund Imagine that the elevator in your building needs to be replaced, or the facade needs a new coat of paint. These are situations that may require a substantial investment, which would significantly impact the finances of all co-owners. However, with a well-managed reserve fund, these expenses can be easily covered, avoiding the need for an extraordinary fee. In What Situations Can the Reserve Fund Be Used? There are three situations where the use of a reserve fund may be necessary: Conservation work : painting, structural repairs, roof replacement, etc. Replacement of equipment : elevators, water pumps, security systems, etc. Unforeseen events : leaks, short circuits, damage caused by natural disasters, etc. How Does the Common Reserve Fund Work? The Common Reserve Fund is maintained through contributions from each co-owner, who must provide a monthly amount to the condominium management, as determined in a general meeting. On the other hand, the condominium administration is responsible for managing the money, which must be deposited into a specific bank account for the condominium, ensuring proper management. It is important to note that this money can only be used for legally prescribed purposes, specifically for the buildings maintenance expenses. Are There Any Advantages? Yes, and Significant Ones A well-maintained building tends to have a higher market value, and without a Common Reserve Fund, it would not be possible to maintain the property, which would lose value. Additionally, it directly impacts the quality of life of the building’s residents, as proper infrastructure provides more comfort and safety. Furthermore, by performing preventive maintenance, you can avoid more serious problems and higher costs in the future, making the Common Reserve Fund a central element in the condominiums management and administration. Remember that by regularly contributing to the fund, you are investing in your own property and the well-being of all residents.
Fonte: Adobe Stock Autor: Redação A real estate safari is an increasingly common initiative in the real estate market, consisting of several guided tours of a selected set of properties available for sale or rent, organized by real estate agencies. The main goal of these expeditions is to provide real estate agents with in-depth and up-to-date knowledge of the companys property portfolio, equipping them with information that will certainly be very useful in negotiations. What Does It Involve? During a real estate safari, agents tour various properties, often accompanied by a more experienced professional or the property owner themselves. During this journey, they have the opportunity to view the properties up close, identify the features of each one, share information, and strengthen teamwork. It effectively becomes an in loco visit to the properties they will be working with, allowing them to assess the physical characteristics of the property and identify its strengths and weaknesses for better negotiation during the sales process. Additionally, safaris are a great time for agents to exchange information about the properties, the real estate market, and sales strategies, functioning almost like a networking event. The Main Benefits of a Real Estate Safari Are: Increased knowledge about the properties. Improved quality of service provided to prospective buyers. Increased sales opportunities. Strengthened brand. How Can These Visits Be Applied? Safaris are an excellent opportunity to introduce new agents to the property portfolio and integrate them into the team. They can be conducted periodically to keep staff updated on market developments and available properties. Furthermore, a real estate safari allows you to present new developments to agents and create positive expectations, keeping them motivated and engaged in making sales. This makes it a great team-building tool as well as a means to develop negotiation skills. Therefore, a real estate safari is a valuable tool for agencies looking to increase productivity. If you’ve never heard of this concept but run an agency, you should start implementing this practice to strengthen teamwork! By investing in initiatives like this, real estate agencies demonstrate their commitment to the success of their agents and, above all, to the satisfaction of their clients. Learn more here
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