Source: Adobe Stock Author: Redaction Sourcing has been one of the biggest challenges for many consultants. Adding to that, many find it difficult to find good properties, that is, good business opportunities. To increase your property portfolio and establish a relationship with each client, it is important to use good tools that help automate the process of searching for new properties on the market. Infocasa can be a good option to overcome sourcing difficulties , as it gathers all the information from various real estate portals and agencies. In practice, this means that you can access properties that may not be listed anywhere else. Additionally, on Infocasa, you can search for properties from professionals, individuals, banks, and even new construction. The variety of properties you find on this platform allows you to discover great opportunities. The first thing to do is to choose your target audience, that is, the property owners and clients you want to work with. Then, it is equally important to conduct market research with the help of Infocasa, where you can track price fluctuations and analyse the competition. Whenever necessary, you can quickly create a CMA ( Comparative Market Analysis ) and present your client with a selection of properties that may interest them. This is a comprehensive report that includes comparisons between similar properties, the average time on the market, the average selling price, an analysis of some competitors, and relevant points about the property’s location, such as schools, hospitals, etc. Having access to a complete database that gives you a comprehensive view of the market and allows you to create personalised alerts for when new properties come onto the market, when there are price reductions, and even to receive directly in your email a listing of the type of properties you are looking for in a specific location. The fact that Infocasa is integrated with eGO is a great advantage, especially if you are using the eGO Real Estate CRM. You will find that you can send the properties you are interested in directly to the CRM, thus generating qualified leads (the property you send to eGO will appear as a lead to be worked on, and you can contact the owner). Overcoming property sourcing challenges is possible with the right combination of strategies and tools. Infocasa stands out as an indispensable ally for consultants, simplifying the sourcing process and providing more efficient and targeted management.
Source: Adobe Stock Author: Redaction The real estate market is becoming increasingly demanding, making it essential to have a well-trained team of consultants capable of delivering quality work. We know that managing people is a complex task, and keeping a team motivated can be challenging. 1 - Lead by Example A step that seems basic at first but is very important: lead by example . In other words, your actions and behaviours will significantly impact your consultants. There is a difference between leading and managing: management will always be present, as you will need to manage tasks and their distribution among the team, work organisation, meeting deadlines, and more. However, knowing how to lead, more than just manage, will have the most influence on the team and largely determine the level of motivation. Some strategies for effective leadership: listen actively and facilitate dialogue among team members, be able to find solutions instead of focusing on who caused a problem, and recognise the merits of the different team members. It’s also important to know when to defend the team. Promoting the physical and mental health of your consultants is essential to ensure they feel more productive and happier at work. Therefore, trust your team and encourage them to perform tasks independently, contributing to closing more real estate deals. 2 - Set Clear Objectives A motivated team has objectives and a direction to follow. All members are aligned and know the agencys goals. Each goal should be explicit, including the reasons behind them and where you aim to go as a team, so everyone moves in the same direction. This will help you as a leader to establish procedures and a working method that is universal for everyone, making management easier and optimising everyone’s time. It will also make it simpler to keep the whole team informed about task priorities. 3 - Get to Know Each Member Get to know each person on your team, from administrative staff to new consultants. It is crucial to understand what motivates each person to be part of your agency, identify their strengths and areas for improvement, and better coordinate and distribute the work. Another important point is giving and receiving feedback from the team. Create space for sharing opinions and ideas. Let them feel confident and, consequently, more motivated to contribute to the agency’s success. Ensure the agencys values and mission are well defined so everyone knows how they can help the company and whether they are aligned with that mission. You can use the eGO Real Estate CRM to record all consultants’ data and evaluate their performance. 4 - Ensure Good Working Conditions It is important to ensure the entire team is familiar with the procedures and uses the same program and tools for all tasks. Make sure everyone knows how to use the main program, the CRM. eGO Real Estate is the CRM preferred by real estate professionals, serving as the ideal solution for managers seeking innovative solutions with advanced technology that integrates all aspects of business management and strategy. There are many features everyone can use, from recording contacts, tracking the entire property negotiation process, automating many repetitive tasks, scheduling tasks, generating reports, and more. Each agency member can send personalised proposals to clients, schedule visits, submit work to the property owner, and even send marketing campaigns to clients. Many of the day-to-day repetitive tasks of a manager can be automated with eGO Real Estate, including email sending, scheduling visits, tracking deadlines, generating reports, and managing billing and commissions. eGO is designed to handle everything from administrative tasks to developing marketing strategies and digital content. This automation frees the manager to focus on more strategic activities, such as developing new sales plans or strengthening client relationships. Thus, your team will be able to increase the efficiency, productivity, and profitability of your business using the eGO CRM , which facilitates the daily work of the entire company. 5 - Keep the Team Updated The real estate market is dynamic and requires differentiated strategies, so it is necessary to keep the entire company updated. One excellent way to do this is by enrolling team members in real estate training. eGO CRM offers free in-person training in Óbidos specifically designed for CRM. Additionally, daily online webinars are available for any consultant on your team to attend for free , gaining knowledge from basic to advanced levels. This is a great way for the entire team to feel more valued because they have the best working conditions to perform well both personally and professionally.
Source: Adobe Stock Author: Redaction When it comes to rental agreements, there are always some important points to consider, especially if you are about to rent a home. In this article, we outline what you need to keep in mind so nothing gets overlooked. If you are looking for a rental home, you can do a quick and intuitive search on the SUPERCASA website and CASASAPO website, where you’ll find it easy to apply filters for price, type, location, and find your dream home. 1 - Before Signing the Contract Before moving forward with a rental agreement, there are some details to be aware of when signing the documents. Before the contract is even drafted, make sure you have all the necessary information on your side. Read everything carefully and add any details you consider important. Clearly define each partys obligations: who is responsible for paying water, electricity, gas, telecommunications, and other expenses. Also, verify the agreed terms for rent payments (e.g., if advance payments are allowed, if the landlord is required to issue an electronic receipt for the rent amount, etc.). 2 - Check for Additional Factors That Influence Your Choice Before signing anything, remember that other factors can affect your rental agreement, such as the location and furnishings of the property. For instance, if the home is in the city center, the cost of living will be higher. Always consider all daily expenses, like public transport passes, fuel if you own a car, and additional costs if the house is unfurnished. Be mindful that the total rental cost could be much higher when factoring in these expenses. Assess the financial impact on your budget and ensure the rental contract includes these details and others, such as whether you have permission from the landlord to make minor repairs or modifications, and which party is responsible for appliance maintenance and replacements. If the property requires urgent repairs that affect habitability, the tenant may be entitled to a rent reduction proportional to the period when the propertys use is compromised. As a last resort, consider the option of sharing the home with others if the financial burden is too high for you. Remember to talk to the landlord if you choose this option. 3 - Evaluate the Property and Check Everything Carefully inspect the property to ensure it matches what you saw in photos and virtual tours. Pay attention to everything, from checking the plumbing, electrical systems, doors, and windows to ensure they are in good condition. Examine all details, no matter how minor, and check that beds, sofas, furniture, doors, and sockets are in good condition if the home is furnished. Its important to have the opportunity to perform this check. All of this should be written into your rental agreement, so the landlord cannot later demand repairs for pre-existing damages. 4 - Documentation If you’ve gone through all the above steps and concluded everything is in order, the final stage is gathering the necessary documentation and ensuring it’s included in the rental agreement. Ensure the contract contains, at a minimum, the following information: identification of the landlord and tenant; rent amount, payment method, and due date; request for receipts; explicit indication of permission (or not) to make alterations; who handles repairs in case of malfunction; contract duration and termination notice period; date, location, time, and respective signatures; permission for pets; an annex with a list of items and their condition, if applicable. Knowing the rights and obligations within a rental contract is essential to avoid conflicts and ensure a fair relationship between landlord and tenant. If you are considering renting or are already a tenant, read your contract carefully, and consult a lawyer or legal advisor if needed to clarify any doubts. Being informed is the best way to ensure your rights are protected. Read more about: Mandatory Insurance for Landlords and Tenants: Find Out
Source: Adobe Stock Author: Redaction Highlighting a property and winning customers requires much more than good photographs. Virtual tours , an increasingly popular tool, offer an immersive experience that allows potential buyers to explore a property if they were physically present. But how can you capture the perfect virtual visits? This question is one of the most innovative solutions in the market, because it is integrated into the leading CRM, eGO Real Estate . And we go on to explain . The undeniable advantages of virtual visits Virtual visits have a number of advantages that make them indispensable for any professional in the sector. In addition to allowing the increase of the reach of ads , virtual visits can be easily shared through online platforms , allowing a property to be seen by a wider audience. In addition, by using this innovative multimedia resource, you eliminate the need to schedule physical visits, optimizing the time available. In this sense, it also provides a more complete experience to your potential buyer, since they can explore the property at their own pace, observing every detail with care and, if truly nurturing interest, generating a qualified lead that, most likely, will turn into a sale. Finally, you will have much more prominence in the face of your competition, since properties with high-quality virtual visits tend to generate more interest and be sold faster. Not to mention that a complete ad, with all the quality criteria, will be positioned in the first results of real estate searches, bringing you consequently greater visibility . And where does the Virtual Tour by eGO Real Estate come in? This differentiating service stands out as a platform that drives sales in the real estate market, because those who use it feel differences in the results achieved. By investing in a solution as complete as the Virtual Tour by eGO Real Estate , you will be ensuring that your property stands out from others and offers a unique experience to its customers. With little investment you can capture high quality virtual visits that stand out, being this is an easy to use platform and does not require any kind of technical expertise. Just capture the images, process them and share the virtual tour as soon as it’s finished! Benefits and advantages? To start with, the cost is extremely low, because from 5€ you can already create virtual visits , and then it’s an extremely easy, convenient service that does not involve technical knowledge . You just need to take the photos and wait for the service of the assembly and preparation of the visit is ready to publish! In addition to being able to capture the photos with any 360º camera, you can also choose the option of creating the visit manually, that is, using panoramic photographs. With all these benefits you will be able to: • Facilitate visits to the buyer; • Avoid frustration and waste of time; • Streamline sales or leasing processes; • Get help with the fundraiser; Test this service and have access to more possibilities of dissemination that will open doors to success!
Source: Adobe Stock Author: Redaction The real estate market can be tricky and complex, requiring knowledge, preparation and a dose of organization. To be successful, it is essential to be prepared and have on your side a checklist that ensures nothing fails, listing the steps that must be guaranteed to ensure everything has an answer and that gets not only the properties but also customers. So, to help you, and with the support of several articles that you can find in SUPERCASA Notícias , we leave you the list that you must follow religiously, in order to ensure that everything is in order and that you can achieve good business! 1. Ensure a centralized management of all stages and aspects of the business; 2. Seek to automate processes; 3. Do custom data analysis and reports; 4. Integrate your business with database platforms; 5. Work the marketing of your agency; 6. Work the follow-up to the client; 7. Keep up to date as much as possible and participate in continuous training; 8. Measure the ROI (Return on Investment) of your business; 9. Build a network of contacts; 10. Integrate your business with the best CRM on the market. The real estate market is dynamic and requires the following of differentiated strategies, so adapt this checklist to the reality of your business and work towards its growth. However, consider that this is the necessary basis to ensure you stand out, and therefore it is important to make sure that you meet the steps to be the best professional in your area! From the acquisition of leads to the closing of the business, eGO Real Estate is the best CRM to work with, being able to integrate into it the Infocasa database platform , offering you, thus, a unified environment that allows you to organize all the relevant information for prospecting, fundraising, trading and selling processes. In addition, repetitive tasks such as sending emails, scheduling visits and tracking clients can be automated by eGO Real Estate , freeing you up time to focus on more strategic activities. And with Infocasa, you can generate detailed reports on the performance of your team and business, allowing you to identify opportunities for improvement and make more assertive decisions. If you are interested in growing and making a difference, following the checklist we have developed for you, you should start today to change to higher flights , starting by signing up for webinars and training courses that help you understand the importance of these actions, which you can access here. And if you would like to have access to a demo of everything that CRM eGO Real Estate allows you to do, click here and try it out!
Source: SUPERCASA Author: Redaction The new construction brings together several advantages, including the confidence that you will have a property built according to the latest safety standards, with elaborate finishes and increased comfort. In addition, new buildings require less maintenance as the materials are new and durable. Choose to buy a new property, suitable for your needs, and at the best price. If you are looking for properties in the new construction category look at SUPERCASA , but we leave you some suggestions that you will not want to miss! Amparo Wave Terrace, in Portimão - prices from 270.000€ Élou Empreendimento, in Loures - prices from 315.000€ Del Mar Waterfront Living, in Olhão - prices from 365.000€ Beato Quarter, in Lisbon - prices from 410.000€ Greenstone, in Porto - 975.000€
Source: Adobe Stock Author: Redaction A power of attorney is a document of technical characteristics, where someone delegates power and decision making on behalf of another person , applied in cases of impossibility or incapacity. The use of this document is associated with legal or banking practices, as it is a legal document that gives another person the power to sign on their behalf. In the real estate market it is also possible to apply the need for a power of attorney for the purchase of a house or for the change of ownership of a property, but also for the termination of a contract, if one of the parties cannot be present. There are four types of powers of attorney: • Public Power of Attorney: made in a registry office and applied for formal purposes, such as marriage or divorce; • Private Power of Attorney: to link situations or acts more simple, and can therefore be made by the person himself; • General Power of Attorney: allows the representative to manage all business, for this not having to go to the notary; • Special Power of Attorney: as the name indicates, it allows the representative to respond to specific situations, requiring for this a detailed formalization and reviewed by the notary. The power of attorney can be registered by: • Who assigns powers of representation to someone through the power of attorney itself; • Notaries; • Lawyers; • Registration services; • Solicitors; • Registration services; • Who represents someone through a power of attorney; For the preparation of a power of attorney are required the following elements: • Full identification of both parties, the representative and the represented; • Purpose , that is, the purpose for which it is intended; • Powers of attorney , that is, the power to act on behalf of the representative; • Acts that may be performed by the representative. If you are outside of Portugal and want to deal with a power of attorney for use in Portuguese territory, follow our tips: Go to the Portuguese consular services and have the following documents accompany you: • Valid passport or citizen card; • Draft of the power of attorney; • Full name, marital status and residence of the prosecutor; • If you are acting on behalf of a company, you must also bring the Permanent Registration Certificate. At SUPERCASA we help you with bureaucratic issues that can be a headache for those who do not know them. So, stay to read: You inherited a house and now want to sell it? Get to know how , What is the right of usufruct? Discover and Right of First Choice: who does it apply to and how does it work?
Source: Adobe Stock Author: Redaction The contract-promise of purchase and sale (CPCV) officializes the intention of purchase and sale, as the name indicates. This is an unofficial document, however, it is a standard procedure that safeguards both buyer and seller, serving as a guarantee for both parties until the deed is concluded. The CPCV binds the traders, giving the buyer the right to purchase the property and, to the stakeholders, the guarantee that the deal will be carried out within the established time, or until the conditions for the conclusion of the deed are met, offering legal certainty in case of default. The following clauses shall be included in the contract: • Data of the parties involved: buyer and seller, including address, NIF, citizen card number and marital status; • Identification of the property or land: land description and caderneta predial; • Object of the business: where the parties are committed to buying or selling the property; • Amounts and payment method: in case they are waiting for approval for housing loan, must also be included in the CPCV; • Value of the sign: which usually corresponds to 10% or 20% of the total purchase price. If signal reinforcement is provided, this information shall also be explicit in the SCCP; • Date of the closing date of the deed; • Rights, duties and sanctions provided for both parties; • Conditions of habitability; • Sale clauses: where charges on the property are included such as pledges or mortgages; • If there is an advance delivery of keys to the buyer, this information must be included in the CPCV, indicating the conditions under which it occurs; • Last but not least, the signatures of both parties. As a rule, there is a place for the recognition of signatures to safeguard in case of dispute, however, it is not mandatory. The CPCV must be accompanied by a building permit and a use permit, and, when purchasing real estate still in the planning stage, the specifications. It may also take into account other situations, such as: • When signing the contract-promise to buy and sell, require receipt of the delivered amounts. • If the property is still under construction, confirm the existence of a license. • If the property you are buying is in a condominium, request minutes of the meeting to check that all values are up to date. Consult with a real estate agent Using the services of a real estate agent will safeguard you against any doubts or questions that arise during the negotiation process , whereas the celebration of CPCV is an important step for safe purchase of a property, so everything should be as clear and correct as possible. A real estate agent is a qualified professional with experience in this type of negotiations , who will help you in the thorough evaluation of contracts and any other doubts, guiding you from start to finish, and therefore, by using an experienced and accredited real estate agent, you will have several benefits that will make the process of buying the property more secure, quiet, efficient and advantageous. Your expertise, market knowledge, negotiation skills and network of contacts can be valuable tools to find the ideal property and make a good business. Formalize your commitment in an informed and safe way, ensuring a transparent process free of unforeseen events. And to help you, find the right real estate agency here .
Source: Adobe Stock Author: Redaction Knowing how to deal with objections is a very useful skill in the property market, especially when it comes to clients visiting properties and making arguments that can leave even the best of estate agents disarmed. To get round these situations, having your wits about you and being prepared with good arguments is decisive, so to help you, well show you three strategies that can work very well. But first, understand why its so important to get around the objections that customers give you. Improve your services and grow as a professional Sometimes hearing what you dont want to hear is fundamental to helping you grow and improve in certain aspects . The same goes for the property market. Its natural to have objections - and there always will be, depending on how demanding your clients are - so if theyre something youre going to have to deal with, you might as well get something good out of them. Imagine, for example, that your client expresses a concern or fear. A real estate agents natural instinct is to comfort them and remove them from these ideas, but you should stop and think about whether these concerns make sense and, if so, look for a solution that suits your clients needs . Dealing with a clients objections in a sensible, empathetic and committed way will build trust in your services, and not just the image that your presence is only there to please them. Youll have more opportunities for a real and honest connection with your audience, creating greater opportunities for personal and professional growth and closing sales. So how can you refute your customers arguments in this intelligent and mature way? Here are our three tips. 1. Empathy and active listening Putting yourself in the customers shoes is the first step towards understanding them and thus finding an effective solution. By showing empathy , you will also show that you value the customers opinion, allowing them to express themselves honestly and freely. You will show respect and accessibility, which will help them to find the ideal argument to counter their objections in a closer and more connected way. 2. Transparency and honesty By providing concrete data about the property you are selling, market trends and how the negotiation process will unfold, you will also be demonstrating transparency, honesty and professionalism . The client will realise that you are not there to deceive them or just to try to sell, but rather to listen to them and their needs , which will facilitate the relationship and help to achieve a quick conversion . 3. Problem solving Instead of simply refuting the clients objections, try presenting alternative proposals that can meet their needs. This will facilitate negotiation, which is the essential stage in finding solutions that satisfy both parties, and will lead to a more harmonious and successful mediation. Furthermore, even in the face of criticism, you must remain calm and professional, using positive and constructive language. It is also at this stage that you must demonstrate your willingness to answer any questions the client may have , providing the necessary support, and following up with them after the transaction, showing them that their objections were unfounded and guaranteeing them a good experience. Refuting customer objections requires a skill that not all professionals can acquire, so the ideal is not to go against your customers ideals, but rather to present them with alternative solutions that may be better suited to what they are looking for. Also, be empathetic and professional, and remember that by following these tips you can turn disagreements into opportunities to strengthen relationships and achieve positive results for both parties. Also find out: Valuing a house: find out how to make this process easier , Property adverts: 4 tips to stop making mistakes and Give your website user a 360º experience: find out how
Source: Adobe Stock Author: Redaction Storytelling, or the art of storytelling, is a powerful strategy that can be used for almost everything in life. Whether it’s to tell an event of your life, impress someone with your experiences or convince or appeal for some action, storytelling plays a role of unity and empathy, messages that can change the perception that a person has of themselves or of the experiences told . The same applies to real estate, which is a great strategy for selling houses . By using the art of storytelling to convince your customers, you turn the simple presentation of a property into a memorable experience . Instead of just listing the technical characteristics of a house or apartment, you can use storytelling and create an engaging narrative that connects the customer emotionally with the property , increasing the odds of a successful trade. But to understand better, we explain exactly what this practice consists of. What is storytelling and how does it work? Storytelling consists of building a narrative around a central theme, using elements such as characters, plot, conflict and resolution. In the context of real estate mediation, the property becomes the protagonist of the story, and the real estate agent in the narrator, The experience is a journey full of emotions and sensations that awaken empathy and desire to know more. The advantages of this strategy include the following aspects: • Creating emotional connections; • Differentiation; • Memorability; • Ease in trading. Thus, when telling a story, the real estate agent will evoke feelings such as comfort, security, happiness and fulfillment, which are crucial in the decision to buy a property. In this way, the customer will feel well accompanied and with the feeling that he is receiving a great service, which will highlight the agent against the competition. This technique is highly effective, as stories tend to be more easily remembered than a simple list of features , In addition, the narrator will be creating an emotional bond between the client and the property, making him more likely to accept the terms of the deal. How can you apply storytelling in your daily life as a mediator? Try, for example, instead of presenting the divisions of the house in a quick and only demonstrative way, add to the visit the history of the property, talking about how it was built, who lived in it and how that structure can adapt to the life of a new owner. With this strategy, it will make the visit to the property much more dynamic and profitable , creating in the client admiration for the property and memory about it. In addition, you can implement storytelling in your marketing strategy, creating ads, videos and presentations with a more narrative language, using photographs and videos that illustrate the history of the property. Throughout the entire purchase process, you can also u se storytelling to keep the customer interested and motivated, feeding the bond established initially. The effectiveness of storytelling You will notice that, by using the art of storytelling to sell your real estate, you will have greater arguments to justify, for example, the price at which they are being sold, because it will highlight unique characteristics and the potential for enhancement. In addition to that, with a well-constructed narrative, will transform the client’s objections into opportunities to highlight the benefits of the property, creating a memorable experience that will increase your conversion rates, since by feeling more connected to the property, the customer will feel more confident in the purchase decision. Storytelling is, in short, a powerful tool that can transform the way you present your properties and relate to your customers . Apply storytelling in your daily life and look for elements that can make your stories inspiring and interesting. Think about your target audience and tailor the story to your customers different personalities, impressing them with information that will create empathy and a desire to hear more. If you found this tip interesting and useful, we suggest that you also know: How to use AI in favor of your marketing strategies , CRM and Site: 10 advantages of the total integration of these two means or Why should you bet on real estate partnerships? Find out
Source: Adobe Stock Author: Redaction Winning the customer and closing the sale requires more than a simple visit to the property. To start with, it is essential to create an emotional connection with the potential buyer, leading him to imagine himself living in that house he is visiting and looking at it as a must-see opportunity. It is in this context that mental triggers come into play, nothing more than powerful tools that influence decision-making and can be decisive for the success of negotiations. To help you refine your strategy and obtain the best techniques to trigger your customers triggers, so important in a highly competitive and stimulating market, we leave you some suggestions that are worth pointing out. 1. Scarcity: create a sense of urgency Nobody likes to miss an opportunity, right? Use this principle to arouse a sense of urgency in the buyer, showing him that the property is being sought after and already has many other interested parties. Use arguments such as We have already received several proposals for this property or This is the last unit available on this floor, making your buyer feel that they can miss that opportunity at any time. 2. Social proof: validation through the experience of others People tend to trust the opinions and experience of others, so use testimonials from satisfied customers who have already received your services, and positive reviews on specialized sites. You can even create a page dedicated to success stories on your own real estate website , with written or video testimonials, where you show your potential customers that the properties for sale and the real estate itself are reliable. To create this type of pages on your site you can ask the eGO Real Estate team for advice, and customize your site with unique features that will make a difference in attracting more customers. Try it here . Another technique you can use is to show that other customers had a great experience with your service, through social networks. 3. Storytelling: tell an engaging story Instead of just presenting the technical characteristics of the property , create a narrative that transports the potential buyer into it. Tell the story of the place, the possibilities it offers and how it can transform a person’s life. To be even more engaging, use photos, videos and virtual tours to create an immersive experience and arouse the customer’s emotions. Remember to be authentic, transparent and moderate, because too much incisive or forced speech can create the opposite feeling and drive away potential customers. Do not try to deceive the buyer with false promises or exaggerations, seeking only adapt your speech to the property and highlight its qualities, making the potential customer feelspecial and that it is facing a unique opportunity. For this, you have to have confidence and know your audience well, but also a good dose of argumentative training. By mastering the art of argumentation and using triggers strategically, you’ll be better prepared to delight your customers and close more sales. Invest in knowledge, improve your skills and become a prominent professional in the real estate market. Other tips that may be useful for you: Improve your customer experience: attention to detail , ATL and BTL Marketing: understand these concepts to be the best and For all the challenge a solution: 5 situations in real estate
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