Source: SUPERCASA Author: Redaction The billing of a company is one of the most important points in the success of a business, not only because, for a company to survive, it must invoice, but also because it is necessary to have knowledge about these standards. The challenges can be various, especially for real estate companies that have just opened or see themselves alongside a large volume of work , being essential to have, management platforms that integrate these administrative bureaucracies related to billing. The biggest challenge facing companies may be the large volume of invoices, receipts and tax documents they have to deal with every day and, by not having access to an organized system that allows them to sort all this documentation , may hinder, and even impair, the proper functioning of the company. However, there is an extremely complete platform on the market that can save you from this disorganization , characterized by its state-of-the-art technology, full integration with other services and a number of other strategies that can help businesses grow , exclusively for the real estate market. Real Estate ego billing module: what is it about? You have certainly heard of the market leader CRM for more than 20 years in Portugal , being aware, therefore, of the numerous features of the eGO Real Estate and the various aspects in which it helps real estate agencies and consultants. One of the areas in which the Real Estate ego can be very useful is in the billing of your company and business , because through its Invoicing Module allows the issuance of invoices, credit notes, receipts, and even the creation and extraction of SAFT files to present to finances. The Billing Module ego Real Estate is duly certified by the Tax Authority. What advantages will you have when using this feature? To begin with, this is a fully integrated module in your CRM, where you will not only be able to manage your company, as your properties in portfolio, but also the monitoring that is done to potential customers and owners. Only with these advantages will you have a greater ease and 360º vision in monitoring all aspects of your business , with features that will allow you to remove metrics, manage processes, treat sales opportunities, and even integrate your real estate site. This is the great advantage over other options available in the market, because with a fully integrated service, you will not have to resort to external platforms. If you have doubts about whether it is advantageous to invest in the ego, know that access to the Billing Module, within the CRM, does not represent additional costs for you, as it is included in the monthly value of the plan.
Source: Freepik Author: Redaction In the fourth quarter of 2023, according to the data recently released by INE and sent by AICCOPN to the newsroom of SUPERCASA Notícias , 34,126 family homes were transacted, for a total amount of 7,174 million euros, which corresponds to variations, compared to the previous quarter, of -0.4% and +1.4% in number and value, respectively. Regarding the evolution of real estate prices, there was a maintenance of the appreciation trend, with the housing price index increasing 1.3% compared to the previous quarter. In January 2024, at the level of the licensed area, the municipalities registered reductions of 12.6% in residential buildings, and 14.7% in non-residential buildings, compared to January 2023. As for the number of fires licensed in new constructions, this month saw a decrease of 16.4% year-on-year to 2,394. Regarding the new housing construction cost index, in January there was an increase of 1.9% year-on-year, as a result of variations of -0.9% in the material component and +5.7% in the labor component. By the end of February 2024, cement consumption in the domestic market totaled 646.3 thousand tons, which corresponds to a growth of 13.4%, compared to 569.8 thousand tons recorded in the same period of 2023. In the public works segment, in the first two months of 2024, significant growth is verified, compared to the same period of 2023. Indeed, as regards the amount of public works tenders promoted, there was a significant increase of 173% year on year to EUR 624 million, with the opening of a tender for the High Speed Railway Line Concession, in the amount of EUR 661.4 million, to be decisive for this development. As for the total volume of public works contracts concluded until February and reported on the Base Portal until March 15, it shows an increase of 15%, in terms of year-on-year comparable change, to 414 million euros. Read more topics like this in SUPERCASA Notícias
Source: Freepik Author: Redaction Savills/Predibisa confirms the success of the commercialization of this innovative and distinguished project of sober and contemporary architecture, with the signature of the VisioArq office, which continues to emerge on the ground of the emblematic Efanor factory, in Matosinhos, as disclosed in a statement to SUPERCASA Notícias . According to architect Nuno Poiarez, co-founder of Visioarq: (...) considering the private green park with approximately 3 hectares existing in the NATURA land, each interior space reflects and lives from the outside, through transparent buildings, where the reflection of natural space and interior light assume a key element, also valuing the concept of Home Living designed in defragmented spaces to enhance the family experience... . The simplicity, lightness and comfort of the project , which provides housing typologies, from T1 to T4, with greater offer in types T2 and T3 for families of greater or lesser dimension privilege the centrality of urban life (restaurants, cafes, playgrounds, schools, colleges, universities and two metro stations), but also privacy and outdoor living with tranquility, among trees, mirrors of water and pedestrian paths (30,000 m2 of approximate existing green area). For Ana Jordão, Residential Business Development Director - Porto Division of Savills Portugal: (...) the excellence factor of the commercialized apartments is immediately ensured by the quality and selection of the materials used, which sustain the connection to the beauty of the entire natural surroundings, through extensive glass panels generous balconies with unobstructed views and private gardens, which invite you to enjoy a healthy lifestyle, increasingly important and valued in today’s society . Due to the success of the commercialization of Natura , is already on sale another development of the subdivision, the Factory building, composed of smaller typologies in order to meet the demand for investors and young people who want to acquire the first house. At the same time, three projects are already under development for other available lots. In short, the positive balance of this commercialization lies essentially in the timeless concept, combined with the added value of the existence of private green spaces and the cosmopolitan experience, possible to reach a few minutes from NorteShopping, the metro station and the beach line of Matosinhos. Read other similar topics in SUPERCASA Notícias
Source: Freepik Author: Redaction It was during the 2nd Edition of the La Toja Forum - Atlantic Bond, that Carlos Moedas, Mayor of Lisbon, asked the Institute for Housing and Urban Rehabilitation (IHRU) for speed in approving the housing projects submitted. These are projects valued at 540 million euros, with funding from the Resilience Recovery Plan (PRR), which are pending the response of the institute. I can no longer complain to Prime Minister António Costa, but we have already put 540 million applications for IHRU. But now I can no longer complain there, I will complain to the [current] prime minister now to tell him that we need very, very, very - and I think Rui [Moreira] too - in the city councils that these proposals that are in IHRU are approved quickly , said Carlos Moedas, at the conference that brought together the president of the city of Lisbon and Rui Moreira, Mayor of Porto. The two mayors stressed the investments made in strengthening the housing stock, stressing that the challenge faced by the two metropolitan areas is not only to address the lack of housing for the most vulnerable people, but also for working classes such as teachers, firefighters or nurses. The leader of the municipality of Porto also said that the problem of pressure on housing mainly harms the middle classes, who do not have the capacity to acquire a house: at the same time, we created a set of rules that made construction more expensive. Which is a surprising thing. And then, of course, we have to allocate public resources and invite the private to share in this effort. That is, housing has to be a financial market as well. There can be no certainty that only with political funds will we solve the problem, he indicated. According to Rui Moreira, about 13.5% of the population of Porto lives in social housing, with average rents of 58 euros, which represents a cost of 60 million euros per year to the municipality. Thus, it argues that there should be more demand on cities that live on transfers from the central state, unlike what happens with the two metropolitan areas of Porto and Lisbon. And, once again, I will be politically incorrect and say that some of these cities must be forced to affect part of the resources that the central state transfers to them to build public housing. Otherwise, the pressure on Barcelona or on Lisbon or on Porto is enormous because we are building it to have pressure from those who are in municipalities that do not invest in social housing , he argues. He also said that i n the municipalities around Porto, there is only 2% of social housing , while in Porto the percentage rises to 13%: it is not possible. We are creating an artificial migration. We have an artificial migration by other municipalities prefer to build statues than to build social housing,, he says. Related topics: Reduction of VAT on housing: APPII happy with proposal and ECB is preparing easing on restrictive monetary policy
Source: Freepik Author: Redaction The Program of the XXIV Constitutional Government led by Luís Montenegro has already presented its program, where it brought together a set of reforms that intend to combat the crisis that currently feels in housing . In this context, an exceptional and temporary regime dedicated to substantial reduction or elimination of rates of urbanization, construction, use and occupation and the application of VAT at the minimum rate of 6% in construction and construction services and rehabilitation and extension of deductibility . Thus, VAT will increase from 23% to 6% in all construction and rehabilitation works in general, something that professionals in the sector and APPII - Portuguese Association of Real Estate Developers and Investors had already appealed , and to which is now given a response by the Government. According to the program, presented this Wednesday, April 10, the executive and temporary regime that the Government has in view elimination or reduction of tax costs in construction or rehabilitation works in buildings intended for permanent housing regardless of location in ARU, with compensation of local authorities for revenue losses (to be carried out through the State Budget with due guarantee in the Financial Regime of Local Authorities) , reads in point 9.2.1. In order to implement this measure, the Government of Montenegro shall either advance the reduction or elimination of the abovementioned rates and the application of the VAT rate at the minimum rate of 6% in all construction or rehabilitation interventions with the aim of increasing private supply, public and cooperative housing , but also a Public-Private Partnerships Program to build and rehabilitate large-scale real estate, both housing for students and general housing, and stimulate, as well as facilitate, new accommodation concepts in the Portuguese market . This last proposal involves regulation of concepts such as built to rent, Mixed Housing with urban density bonuses for affordable housing, coliving, modular housing, dual flexible use of student residences and housing cooperatives. Real estate developers are happy with measures Hours after the Program of the XXIV Constitutional Government was announced, the Portuguese Association of Real Estate Developers and Investors (APPII) applauded the proposals , in particular the reduction of VAT to 6% in the construction and rehabilitation of housing, pointing out that they had long claimed by the sector. We were very pleased to see that the most important of the measures claimed by the sector was now included in the Government Program, the reduction of VAT for affordable housing, says Hugo Santos Ferreira, President of APPII, making it clear that just a joint effort to bring more construction to everyone can help solve the housing problem. About Housing, also follow: Baixa de Lisboa wants to rehabilitate vacant municipal properties , 77.5% of young Portuguese dream of owning a house or New housing credits: only 3% of the poorest families had access
Source: Freepik Author: Redaction The disclosure of an enterprise involves a differentiated strategic promotion, not only because it is a more exclusive type of property, with differentiating characteristics, but that can capture the attention of investors of all kinds, namely foreigners or the luxury market. Thus, to be able to quickly sell your business, or the fractions that are part of it, it is necessary to understand the market, who is in fact your target audience, and identify and analyze your competition and what it offers. Only then will you be able to create strong and effective strategies that can accelerate the sale of your ventures. Marketing will play a key role in this process, so it is necessary to have the right partners on your side to put into practice the strategies outlined. We tell you, for example, about the eGO Real Estate , the most complete CRM on the market and leader for 20 years, which can help you in this task, and SUPERCASA , the portal that challenges leadership with investment in differentiating and successful solutions. Create virtual visits To be more successful in promoting your business, and consequently sell it faster, it is essential that your ads are complete and well illustrated. In this context, virtual visits will make all the difference, highlighting it compared to others who do not have this element , and offering potential customers a complete and immersive view of the property they are consulting . Contrary to what you can imagine, creating virtual tours is already easier and more accessible than before, with Virtual Tour by ego Real Estate, the new tool that creates virtual visits itself. All you have to do is download the mobile app and take photos of the property. As simple and effective as this. After submitting the photos in the application, the Virtual Tour does the rest for you, creating the virtual visit and making it available in the CRM ego to associate the property you want to disclose. This is an affordable and easy to access service . Highlight your enterprise There are several possibilities to highlight your venture. If you’re promoting it on the right real estate portals, you can get exclusive highlights that can boost your visibility and get more visit requests. Publicizing your project on the portals SUPERCASA and CASA SAPO is the most advantageous option, as you can have highlights directly in the listings of the properties and benefit from an exclusive Landing page for your enterprise. In SUPERCASA, you can get a label enterprise in fractions , when presented in the listings, and also the logo of your agency in the search results. In addition to all these highlights, when you acquire the SUPERCASA Enterprise Pack, you will still have the possibility to see your enterprise in great prominence in a news or article, published in SUPERCASA Notícias . Choose the ideal CRM for the management of your enterprise It may seem irrelevant, but the truth is that by choosing the best CRM on the market, you’ll be increasing the odds of selling your business. This is because, by doing a good management of their enterprises , you can more easily add value to them , make a better monitoring of the requests for visits, give good follow-ups to potential customers who express interest and keep all the information and data about each enterprise and fraction, in a single platform, where in addition to the information about the properties, you can manage your agency, with all the bureaucratic and administrative surrounding. See other tips to boost your business: Digital Branding: transition to this trend , 5 tips to get good real estate ads or Growth Marketing: what is it and how to benefit from this strategy?
Source: Freepik Author: Redaction The Portuguese capital continues to be the destination of choice for national and international companies to host their operations and, according to information sent to SUPERCASA Notícias , Savills has already been responsible for some of the most iconic placements in the capital since the beginning of the year. One of the most recent deals signed by the property consultancy is the placement of Iniciativability, a company that operates in the Real Estate consultancy sector and was previously located in Sesimbra, in Tower One of the Amoreiras Complex, where it will occupy a fraction on the 2nd floor of this building located on Avenida Eng.º Duarte Pacheco . With architecture that harks back to the 1980s, this asset offers panoramic views over the city of Lisbon . Located next to the Cascais and Sul motorways, its surroundings are characterised by their quick and easy proximity to the main points of Greater Lisbon, with buses and the metro just a few minutes away . According to José Covas, CEO of Iniciativability , in the note to which SUPERCASA Notícias has had access : the lease of a new office in Tower 1 of Amoreiras is a strategic decision that reflects the companys commitment to its business expansion plan and dynamism. This choice not only reinforces Iniciativabilitys presence in a central and prestigious location, but also provides a favourable environment for the growth and development of the team. Sofia Carvalho Costa, Offices Consultant at Savills Portugal, says: Supporting new companies in their process of growth and relocation is what drives us every day. Iniciativability has been growing in the market and therefore needed a more centralised space that was in line with its daily activity. Savills was agile in this process and presented the client with the ideal solution, where the privileged location was key to the outcome of this operation. See also Looking for a house with a terrace? 6 suggestions from SUPERCASA , Santa Villa: new exclusive project in Santa Cruz
Source: Freepik Author: Redaction The internet is an essential part of the day-to-day life of a property consultant or agency , as it is through this channel that most business is done, the bulk of contacts are made and almost all properties and brands are publicised. Its unthinkable these days not to have a good online presence, for example through a property website with exclusive tools or good social networks , worked in favour of your target audience and your objectives. In order to realise these goals, one of the first needs arises from the connection that is established with clients and potential clients , by cementing the brand, what its values are, what it offers and what it means to the market. These are branding concepts that allow you to maintain a clear image of your positioning in the market. Digital branding: understand this trend and what its all about Digital branding is nothing less than the process of brand management . During this process, creating a brand will result in a combination of efforts to consolidate its positioning in the eyes of the public , through digital strategies, marketing or backstage work, by aligning its values and future objectives. Allied to digital, branding will then be a set of strategies aimed at promoting your voice, your values, your objectives and promises, by publicising these characteristics unanimously and continuously in order to maintain your positioning. With the growth of the internet and its various communication platforms, particularly social networks such as Facebook or Instagram, it is possible to stimulate this brand growth by establishing partnerships, creating adverts or broadcasting communication to all types of segmentation . What is digital branding for and how can it help you? Digital branding (or e-branding) will first and foremost serve to consolidate your position on the market. In an extremely competitive market, this is the key to growth , especially at a time when there are so many property agencies, with such diverse services and characteristics, reaching such different audiences. Digital branding will essentially help you stand out from similar competitors, distinguishing you by your strengths and attributes , which you will mirror on your digital platforms. But the main advantages are: - Improve your brands positioning; - Expand your brands online reach and recognition; - Develop successful interactions with customers, potential customers and new partners; - Manage your brand through, and with the help of, digital tools. To realise these goals, eGO Real Estate CRM can prove to be a great help . You can increase your results and save time with this property management platform, which helps you manage and automate digital marketing campaigns in one place. You can, for example, send one or more properties of your choice to potential clients via email, or get personalised brochures for your properties . These strategies will cement your branding, making your brand distinctive and recognisable to your audience. Digital branding strategies: what are they? Digital branding operates across various digital channels and platforms, including social networks, websites, email marketing, mobile applications and more. The central strategy is to guarantee a consistent and coherent brand presence at all these points of contact , in order to guarantee a unified experience for consumers. One of the keys to digital branding is the creation of relevant and engaging content that resonates with the brands target audience, which can include social media posts , informative videos or informative blog content . Visual and tone-of-voice consistency is also crucial to keeping the brand identity cohesive across all channels. Creating relevant content You can produce useful, informative or inspiring content, such as tips or advice, that adds value to your target audiences needs. In the case of the property market, its relatively easy to think of a variety of topics, which could include decorating tips, information on documents and bureaucracy for selling or buying property, or information on properties you have for sale. This content can, and should, be shared not only on your social networks, but also on your property website , on a dedicated blog page. eGO Real Estate has these features available , and you can customise your site to suit your needs. Social media management This is an important part of digital branding, being able to connect with your followers, attract new ones, share content from your agency, such as properties you have for sale, and promote your brand, attracting new clients and keeping your current ones. SEO (Search Engine Optimisation) Optimising online content is key to being more easily recognised and found by online search engines, to increase your brands visibility. Email marketing Send newsletters and personalised email campaigns to keep your clients informed about news, promotions, relevant content or your property listings. You can do all this using the eGO Real Estate CRM , which not only provides you with attractive templates that you can easily send to your database in one click, but also measures the metrics of these campaigns at a later stage , looking at the number of views, clicks and leads. In short , digital branding is an essential part of any modern companys marketing strategy, and yours cant be left out! By investing in building and managing your brand and online presence strategically and authentically, youll be creating a strong position in the market, making yourself easily recognisable to your audience - and even to users who arent your customers or work with you - cultivating deeper relationships with your target audience and achieving long-term success. Invest in the best strategies and start developing your digital branding today! Read also 5 tips for getting good property adverts and Growth Marketing: what is it and how can you benefit from this strategy?
Source: Freepik Author: Redaction The owners of real estate that is exclusively intended for rent may benefit from a support for conservation works in the interior , provided by the Municipality of Amadora. Designated PARAH ARRENDAR , this program will be available in May, after being approved at the end of February and published in Diário da República last Monday. According to Vítor Ferreira, vice president of the Municipality of Amadora, the objective is to promote the rental market, since, as a result of public housing policies and our strategy, we think we should also give here a support to the rental market and this was the best way we found to put some discarded fires in that market. The regulation of the program stipulates eligible conservation works inside homes that include interventions in telecommunications, water, gas, sewage or electricity networks, being excluded from the interventions in special technical installations, including installation of air conditioning, central heating or acquisition of electrical or burning equipment, such as stoves, water heaters, washing machines or refrigerators . Depending on the typology of the property, the maximum values also vary for the limits of the support assigned by the municipality, which corresponds to 30% of the total value of the intervention, and which will be paid in two phases. Thus, 60% before the start of the works and the remaining 40% at the end of a lease of 36% months, explains the mayor. Owners must have the license to use the property for at least 15 years to be eligible for the program , and additional information can be consulted on the Amadora City Council website. Also stay abreast: Downtown Lisbon wants to rehabilitate vacant municipal properties
Source: Freepik Author: Redaction The study Portrait of the Portuguese Youth Population. Who They Are, What They/Move Now and What Their Expectations Are shows a worrying reality for young Portuguese, who have more and more difficulty in leaving their parents home or receiving salaries in accordance with their academic qualification. The study, coordinated by Alexandra Serra from the University Institute of Health Sciences, and by Rui Serôdio, from the University of Porto, had a sample of 5137 young people, between 12 and 30 years old. According to the analysis, 65.6% of young Portuguese receive less than 1,000 euros per month and work, on average, 36 hours per week. On the other hand, the average salary is set at 724 euros for young people who work up to 35 hours a week, while for those who work between 35 and 40 hours, the salary is 847 euros. Young people working over 40 hours a week are paid an average of EUR 1144, but data shows that a gender gap, with men receiving 26% more than women, is where the incomes are highest. As for housing, the study indicates that only 20% of young Portuguese have their own home, contrasting with the 34% who live with their parents or other relatives and the 35% who rent. On the other hand, 10% live in rented rooms, paying on average 270 euros per month, while 12% spend a value above 700 euros per month. The share of young people who dream of one day being the owner of their home is 77.5% , hoping to achieve this goal by the age of 29, although the expectation increases to 33 years for those over 25 years. Also follow: Less and less young people are homeowners
Source: Freepik Author: Redaction The proposal Return to the Neighborhood , presented by the Parish Council of Santa Maria Maior, commits to the rehabilitation of vacant municipal heritage to allow the return of families who, due to real estate pressure, ended up evicted. The initiative intends to make housing fires available on an affordable lease to defend the right to live of people who have always lived in this territory , as indicated by the president of the parish, Miguel Coelho. To this end, the application for the transfer of powers to carry out interventions was submitted to the Lisbon City Council, so that the fires can be rehabilitated and placed in the accessible rental market through public tenders. Miguel Coelho underlines that the proposal will respond to the needs of people who were forced to leave the parish, either through evictions or through real estate bullying, economic pressure, but who have always wanted to live here. According to the mayor, the parish of Santa Maria Maior lost about 30% of the population in the last decade, from 12,516 voters registered in September 2013 to 9,011 in March 2024, which corresponds to a loss of 3,505 voters. Follow more related in SUPERCASA Notícias
Source: Freepik Author: Redaction You may come across the question that most resonates among real estate professionals: after all, what distinguishes my ads from others? . By looking at these details, seeking to know exactly what makes a common ad a good ad - or an ad in an inefficient ad - you can find tactics to improve them and ultimately stand out from the competition. Are the photographs? The description? The factors, contrary to what you can imagine, are immense. To get a good property listing, it is necessary to analyze the 5 best practices that can differentiate them from others . Thus, SUPERCASA Notícias brings you these advices, helping you to get a better positioning and, consequently, a better performance. 1. Select photographs carefully The photographs of the property are one of the first things that a potential buyer will see when opening your ad , if not the first. This is the characteristic that will make you distinguish yourself from several other properties, marking the difference between an attractive ad and an ad without interest. The photos you select for your ad should therefore be of professional quality . This is an almost indispensable necessity today, with the human eye trained to recognize high-quality images. The images with which you choose to illustrate your property should clearly represent how desirable it is, creating the need to visit. An ad with high quality photos, carefully selected and with a professional look, can increase the chances of a solid and qualified visit request , noting that the first photo that links to the ad will be the one that will serve as the cover image. Take the user to click on your ad and make him want to be inside the property! 2. Use geolocation features Your ad will differ from others if you use the geolocation features at your disposal. In the SUPERCASA portal, for example, this is something that appears next to the property typology, and marks the difference between a map marked with the location of your property or a map without this signage . This will make it difficult to perceive whether or not it is a property located in an area of interest to the potential customer, generating doubts and disconnection from the ad. Almost 90% of people browsing real estate portals looking for a home open the map with the geo-reference of the ad they are seeing. From there you can start a request for a visit, according to a location that interests you. But in addition to this criterion, there are two others that you should consider: By filling in the full address and applying geolocation, the potential buyer will get a clear picture of the environment of the location in which the property is inserted . That is, he will research on urbanization, see if there are services in the surroundings and what the advantages or disadvantages of living there. Through the use of geolocation resources, will make your ad benefit from quality criteria that will make you rise in the property listing presented in the search results . 3. Price, the decisive element Right after the photos, or even before, the price is from the first impressions that a potential buyer will take from an ad. In fact, most likely it is one of the filters used in searches, because when someone searches for a home, they will look within the limits of their possibilities. Thus, if your property is above the price at which he filtered the search, your property will no longer appear in the list of results presented, even if it is a difference of 500 euros. Price is the decisive element , which can be used to play in its favour to create dynamism in the face of market competition. Still, it is essential that you set a fair price, using complete database tools that provide comparative market analysis, such as Infocasa . Through the price, it will show its customers that, although there are many properties with similar characteristics, its stands out for its value. And be careful: if a potential buyer does a search where you put the filter to find properties with maximum prices up to € 340,000, if your property is, for example, indicated with the price € 340,900, it will no longer appear, and if it appears eventually in another search, may appear little benefited in the listings, losing visibility over others with closer prices. Play with the price of the property in your favor! 4. Pay attention to the details you place in the ad description While you are doing your research, the potential buyer will select several filters that can completely disappear your property from the results. Thus, you must ensure that your ad is complete and filled with everything you have can be searched , namely the areas of the property, the typology, if you have garden, garage, elevator, virtual visit, videos, etc. And attention that even if you have indicated in writing in the description within the ad the various characteristics, it is not enough for them to appear in the filters, because it should even indicate the characteristics when creating the ad, fulfilling the criteria available, because one thing is the characteristics of the house that is selling, and another completely different is the description of the ad . 5. Be specific in the description The description of your ad should be clear, descriptive and informative about what exists in the neighborhood or surroundings . Specify how many meters are located the nearest transport or what kind of services there are, such as supermarkets, hospitals, schools... And if there are other attributes, include them, namely proximity to parks, gardens, beaches or large cities. Avoid being too generic and present details, too, without exaggerating. Highlight the characteristics of the property, can user Bullet-points to facilitate writing, and talk about the finishes, materials used in construction and basically the history and characteristics of the property, making it as appealing as possible. With a complete description, it will allow the potential buyer to imagine living in the property and make him decide more easily whether or not to schedule a visit. As you write the description, try to write down the enthusiasm of what it will be like to live in that house and area , highlighting the strengths of the property, the neighborhood, the surroundings and everything to which it is associated. We can assure you that the description is one of the most important elements in the decision making of potential buyers about whether or not they want to schedule a visit , however, in complementarity with the photographs, the price and the other characteristics, make your ad a perfectly detachable ad from the competition. Bonus tip: add a brand logo to your ad! Ultimately, in addition to making your ad stand out from the competition, you can also make your brand stand out. You can easily achieve this through your logo on property listing pages, or even with a banner of your brand. And how can you get these highlights? Simply, with the SUPERCASA portal, which provides you with the best dissemination strategies . Your brand will stand out , staying in the head of potential buyers who, in the future, will be able to use your real estate services. And all this because they saw your logo or name on the real estate portal page! Did you like these tips? Also read: Video Marketing: the trend that can change your business , Growth Marketing: what is it and how to benefit from this strategy?
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