Source: SUPERCASA Author: Redaction With services in several areas, Pereirapisco.Creativity is a family business with a diversity of services related not only to real estate, but also to other aspects, including architecture, engineering, construction, audiovisual, graphic design and advertising. Thus, to stand out in a highly competitive market, showing its valences and attributes, Pereirapisco.Creativity invested in the services of CRM eGO Real Estate , and Paulo Pisco, CEO and founder of Pereirapisco.Creativity explained to SUPERCASA Notícias how it is to benefit from this partnership. There is a great capacity for integration. Using the ego well saves a lot of time About Pereirapisco.Creativity , Paulo Pisco reinforces the differentiating approach that has always guided his vision and, upon hearing about the Real Estate ego, immediately believed in the potential of the partnership: Nowadays, you don’t buy a chair, you buy a service associated with the chair, and our perspective has always been that. And real estate can hardly be just real estate. Real estate is a system that goes from the empathy we have with people who are selling their homes [to those who buy]. It’s a whole process that sometimes surpasses people’s own consciousness, and that’s where the Real Estate ego management platform came in, to help streamline that contact and proximity. Pereirapisco.Creativity’s first contact with the eGO was in a workshop dedicated to real estate, where they could recognize the numerous advantages of membership. Did the workshop you attended have an impact on your decision to embrace the ego? The Workshop had a lot of impact because we had already heard about the ego and your portals - SUPERCASA and CASASAPO . What awakened us was to realize that, at that time, there was an integration that could make our activity more efficient. And there was also, on our part, the perception that is the fact that CRM is integrated with the site - the premium site that we joined . Nowadays, you don’t buy a chair, you buy a service associated with the chair, and our perspective has always been that What led you to invest in a premium ego Real Estate site? For the sake of sophistication and beauty, it was a site that seemed very interesting and, with all these features integrated , it was very important for the type of activity, and for our positioning in the market - and even for our personal and professional life, because we, as a family, cherish our time and therefore the more efficient we make the company and its operation, the easier it will be to do business without giving up something so important that is our well-being, our quality of life. We had changed our site less than a year ago but did not have this integration with the rest of the activity, nor the quality that your premium site has, and therefore, in recent times, We made a great effort to make the website and the ego tool operational as soon as possible. It was a big bet. How was the initial follow-up phase? This was a custom process. We had to adapt the whole ego and the whole site to our reality, and wanted to highlight the ability and satisfaction we felt . There is an openness and capacity for understanding and bringing objectives to fruition, and we are very satisfied. So the side of accompaniment and the side of looking at us as unique, helped a lot . That’s what made us also choose. There was this perspective that has later become a reality. (...) we made a great effort to make the site and the ego tool operational as soon as possible. It was a strong bet What, in your opinion, are the great advantages of the ego? There is a great capacity for integration . Using the tool well saves a lot of time, because there is usually a set of activities that we produce separately that, here, allows us to be fully integrated. And I would also like to highlight the issue of assistance to our difficulties, which is a quick one. About your site, what differentiates it? We have always bet on a site since the beginning of the creation of this company, so the site was always a strong bet. Nowadays this is very important, because it is our face, let’s say, is our showcase. It is more important than the physical store. But I highlight the beauty and functionality. It’s beautiful and functional. (...) I also highlight the issue of assistance to our difficulties, which is quick So, do you have positive feedback about the Real Estate ego? Very positive. Very positive because we were now at a stage where it is important to make a set of upgrades and, in that sense, these tools - which is not one, are several -, came at the right time for us to be able to do this upgrade. And as we realize that you are also always growing, I think we will grow together. See the video of the interview captured. .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }
Source: Pexels Author: Redaction According to Knight Frank ’s latest report on the global real estate market, received in a statement by SUPERCASA Notícias newsroom, the average house price continued to rise in the last four months of 2023 . The Global House Price Index now released by London-based real estate and offices on five continents, a Portuguese partner company Quintela and Penalva, reveals that prices are rising at a faster pace since the end of 2022. The report also indicates an average annual growth of 3.9% taking into account the main markets analyzed. Of the 56 markets monitored, only 18 saw prices decrease in the fourth quarter, a decrease from the previous quarter, when 21 markets showed the same trend. The main driver of rising prices has been product shortages in many markets. This is the case in the US, where rising mortgage rates have discouraged potential real estate sellers as they risk having to pay a significantly higher mortgage rate when buying their next home. In addition, this shortage of available real estate was intensified by a slowdown in the delivery of new housing as a result of supply disruptions affecting the construction sector in several of the major markets studied over the past four years. Portugal is in 18th place in the ranking of the fastest growing countries (5.3% to 12 months; 1.2% to 6 months) and with a slight decrease in the last quarter (0.3%), and according to Francisco Quintela, founding partner of Quintela and Penalva, Portugal continues to perform well and attract investors from all over the world . And he adds, in the note to which SUPERCASA Notícias had access: the prices that grow the most are, in fact, in the noble and central areas of the city of Lisbon, regarding the residential market, and the trend should continue throughout 2024. The demand for our country remains solid and Portugal is an alternative for many countries living moments of uncertainty. Follow more topics like this in SUPERCASA Notícias
Source: Freepik Author: Redaction Banco de Portugal recently released data for non-performing loans in Portugal, which reached a minimum of 250 million euros in February . Behind this debt slowdown is the reduction in exposure to bad loans by banks that, in the last financial crisis, reached an amount above EUR 2 billion. The default in mortgage loans was one of the trends of the last economic crisis in Portugal , leading to that, in June 2016, at a time of crisis, the amount of loans for housing at 2,629 million euros, a maximum since 1998 and beginning of the series. Thus, banks have maintained the recommendations of Banco de Portugal and proceeded to the sale of bad loans, helping several families to reduce their exposure to real estate , an effort that resulted in the fall of the amount of overdue housing loans , reaching 238 million euros in December last year, which also represents a historic minimum of defaulted housing loans, even despite high interest rates. In this way, the amount of housing loans increased slightly between the end of last year and February of this year, to almost 250 million euros, however, the balance is positive, with Portuguese banks managing to reduce the amount of defaulted housing loans to 2,379 million euros. Read more about economy and housing in SUPERCASA Notícias
Source: SUPERCASA Author: Redaction The billing of a company is one of the most important points in the success of a business, not only because, for a company to survive, it must invoice, but also because it is necessary to have knowledge about these standards. The challenges can be various, especially for real estate companies that have just opened or see themselves alongside a large volume of work , being essential to have, management platforms that integrate these administrative bureaucracies related to billing. The biggest challenge facing companies may be the large volume of invoices, receipts and tax documents they have to deal with every day and, by not having access to an organized system that allows them to sort all this documentation , may hinder, and even impair, the proper functioning of the company. However, there is an extremely complete platform on the market that can save you from this disorganization , characterized by its state-of-the-art technology, full integration with other services and a number of other strategies that can help businesses grow , exclusively for the real estate market. Real Estate ego billing module: what is it about? You have certainly heard of the market leader CRM for more than 20 years in Portugal , being aware, therefore, of the numerous features of the eGO Real Estate and the various aspects in which it helps real estate agencies and consultants. One of the areas in which the Real Estate ego can be very useful is in the billing of your company and business , because through its Invoicing Module allows the issuance of invoices, credit notes, receipts, and even the creation and extraction of SAFT files to present to finances. The Billing Module ego Real Estate is duly certified by the Tax Authority. What advantages will you have when using this feature? To begin with, this is a fully integrated module in your CRM, where you will not only be able to manage your company, as your properties in portfolio, but also the monitoring that is done to potential customers and owners. Only with these advantages will you have a greater ease and 360º vision in monitoring all aspects of your business , with features that will allow you to remove metrics, manage processes, treat sales opportunities, and even integrate your real estate site. This is the great advantage over other options available in the market, because with a fully integrated service, you will not have to resort to external platforms. If you have doubts about whether it is advantageous to invest in the ego, know that access to the Billing Module, within the CRM, does not represent additional costs for you, as it is included in the monthly value of the plan.
Source: Freepik Author: Redaction In the fourth quarter of 2023, according to the data recently released by INE and sent by AICCOPN to the newsroom of SUPERCASA Notícias , 34,126 family homes were transacted, for a total amount of 7,174 million euros, which corresponds to variations, compared to the previous quarter, of -0.4% and +1.4% in number and value, respectively. Regarding the evolution of real estate prices, there was a maintenance of the appreciation trend, with the housing price index increasing 1.3% compared to the previous quarter. In January 2024, at the level of the licensed area, the municipalities registered reductions of 12.6% in residential buildings, and 14.7% in non-residential buildings, compared to January 2023. As for the number of fires licensed in new constructions, this month saw a decrease of 16.4% year-on-year to 2,394. Regarding the new housing construction cost index, in January there was an increase of 1.9% year-on-year, as a result of variations of -0.9% in the material component and +5.7% in the labor component. By the end of February 2024, cement consumption in the domestic market totaled 646.3 thousand tons, which corresponds to a growth of 13.4%, compared to 569.8 thousand tons recorded in the same period of 2023. In the public works segment, in the first two months of 2024, significant growth is verified, compared to the same period of 2023. Indeed, as regards the amount of public works tenders promoted, there was a significant increase of 173% year on year to EUR 624 million, with the opening of a tender for the High Speed Railway Line Concession, in the amount of EUR 661.4 million, to be decisive for this development. As for the total volume of public works contracts concluded until February and reported on the Base Portal until March 15, it shows an increase of 15%, in terms of year-on-year comparable change, to 414 million euros. Read more topics like this in SUPERCASA Notícias
Source: Freepik Author: Redaction Savills/Predibisa confirms the success of the commercialization of this innovative and distinguished project of sober and contemporary architecture, with the signature of the VisioArq office, which continues to emerge on the ground of the emblematic Efanor factory, in Matosinhos, as disclosed in a statement to SUPERCASA Notícias . According to architect Nuno Poiarez, co-founder of Visioarq: (...) considering the private green park with approximately 3 hectares existing in the NATURA land, each interior space reflects and lives from the outside, through transparent buildings, where the reflection of natural space and interior light assume a key element, also valuing the concept of Home Living designed in defragmented spaces to enhance the family experience... . The simplicity, lightness and comfort of the project , which provides housing typologies, from T1 to T4, with greater offer in types T2 and T3 for families of greater or lesser dimension privilege the centrality of urban life (restaurants, cafes, playgrounds, schools, colleges, universities and two metro stations), but also privacy and outdoor living with tranquility, among trees, mirrors of water and pedestrian paths (30,000 m2 of approximate existing green area). For Ana Jordão, Residential Business Development Director - Porto Division of Savills Portugal: (...) the excellence factor of the commercialized apartments is immediately ensured by the quality and selection of the materials used, which sustain the connection to the beauty of the entire natural surroundings, through extensive glass panels generous balconies with unobstructed views and private gardens, which invite you to enjoy a healthy lifestyle, increasingly important and valued in today’s society . Due to the success of the commercialization of Natura , is already on sale another development of the subdivision, the Factory building, composed of smaller typologies in order to meet the demand for investors and young people who want to acquire the first house. At the same time, three projects are already under development for other available lots. In short, the positive balance of this commercialization lies essentially in the timeless concept, combined with the added value of the existence of private green spaces and the cosmopolitan experience, possible to reach a few minutes from NorteShopping, the metro station and the beach line of Matosinhos. Read other similar topics in SUPERCASA Notícias
Source: Freepik Author: Redaction It was during the 2nd Edition of the La Toja Forum - Atlantic Bond, that Carlos Moedas, Mayor of Lisbon, asked the Institute for Housing and Urban Rehabilitation (IHRU) for speed in approving the housing projects submitted. These are projects valued at 540 million euros, with funding from the Resilience Recovery Plan (PRR), which are pending the response of the institute. I can no longer complain to Prime Minister António Costa, but we have already put 540 million applications for IHRU. But now I can no longer complain there, I will complain to the [current] prime minister now to tell him that we need very, very, very - and I think Rui [Moreira] too - in the city councils that these proposals that are in IHRU are approved quickly , said Carlos Moedas, at the conference that brought together the president of the city of Lisbon and Rui Moreira, Mayor of Porto. The two mayors stressed the investments made in strengthening the housing stock, stressing that the challenge faced by the two metropolitan areas is not only to address the lack of housing for the most vulnerable people, but also for working classes such as teachers, firefighters or nurses. The leader of the municipality of Porto also said that the problem of pressure on housing mainly harms the middle classes, who do not have the capacity to acquire a house: at the same time, we created a set of rules that made construction more expensive. Which is a surprising thing. And then, of course, we have to allocate public resources and invite the private to share in this effort. That is, housing has to be a financial market as well. There can be no certainty that only with political funds will we solve the problem, he indicated. According to Rui Moreira, about 13.5% of the population of Porto lives in social housing, with average rents of 58 euros, which represents a cost of 60 million euros per year to the municipality. Thus, it argues that there should be more demand on cities that live on transfers from the central state, unlike what happens with the two metropolitan areas of Porto and Lisbon. And, once again, I will be politically incorrect and say that some of these cities must be forced to affect part of the resources that the central state transfers to them to build public housing. Otherwise, the pressure on Barcelona or on Lisbon or on Porto is enormous because we are building it to have pressure from those who are in municipalities that do not invest in social housing , he argues. He also said that i n the municipalities around Porto, there is only 2% of social housing , while in Porto the percentage rises to 13%: it is not possible. We are creating an artificial migration. We have an artificial migration by other municipalities prefer to build statues than to build social housing,, he says. Related topics: Reduction of VAT on housing: APPII happy with proposal and ECB is preparing easing on restrictive monetary policy
Source: Freepik Author: Redaction The Program of the XXIV Constitutional Government led by Luís Montenegro has already presented its program, where it brought together a set of reforms that intend to combat the crisis that currently feels in housing . In this context, an exceptional and temporary regime dedicated to substantial reduction or elimination of rates of urbanization, construction, use and occupation and the application of VAT at the minimum rate of 6% in construction and construction services and rehabilitation and extension of deductibility . Thus, VAT will increase from 23% to 6% in all construction and rehabilitation works in general, something that professionals in the sector and APPII - Portuguese Association of Real Estate Developers and Investors had already appealed , and to which is now given a response by the Government. According to the program, presented this Wednesday, April 10, the executive and temporary regime that the Government has in view elimination or reduction of tax costs in construction or rehabilitation works in buildings intended for permanent housing regardless of location in ARU, with compensation of local authorities for revenue losses (to be carried out through the State Budget with due guarantee in the Financial Regime of Local Authorities) , reads in point 9.2.1. In order to implement this measure, the Government of Montenegro shall either advance the reduction or elimination of the abovementioned rates and the application of the VAT rate at the minimum rate of 6% in all construction or rehabilitation interventions with the aim of increasing private supply, public and cooperative housing , but also a Public-Private Partnerships Program to build and rehabilitate large-scale real estate, both housing for students and general housing, and stimulate, as well as facilitate, new accommodation concepts in the Portuguese market . This last proposal involves regulation of concepts such as built to rent, Mixed Housing with urban density bonuses for affordable housing, coliving, modular housing, dual flexible use of student residences and housing cooperatives. Real estate developers are happy with measures Hours after the Program of the XXIV Constitutional Government was announced, the Portuguese Association of Real Estate Developers and Investors (APPII) applauded the proposals , in particular the reduction of VAT to 6% in the construction and rehabilitation of housing, pointing out that they had long claimed by the sector. We were very pleased to see that the most important of the measures claimed by the sector was now included in the Government Program, the reduction of VAT for affordable housing, says Hugo Santos Ferreira, President of APPII, making it clear that just a joint effort to bring more construction to everyone can help solve the housing problem. About Housing, also follow: Baixa de Lisboa wants to rehabilitate vacant municipal properties , 77.5% of young Portuguese dream of owning a house or New housing credits: only 3% of the poorest families had access
Source: Freepik Author: Redaction The disclosure of an enterprise involves a differentiated strategic promotion, not only because it is a more exclusive type of property, with differentiating characteristics, but that can capture the attention of investors of all kinds, namely foreigners or the luxury market. Thus, to be able to quickly sell your business, or the fractions that are part of it, it is necessary to understand the market, who is in fact your target audience, and identify and analyze your competition and what it offers. Only then will you be able to create strong and effective strategies that can accelerate the sale of your ventures. Marketing will play a key role in this process, so it is necessary to have the right partners on your side to put into practice the strategies outlined. We tell you, for example, about the eGO Real Estate , the most complete CRM on the market and leader for 20 years, which can help you in this task, and SUPERCASA , the portal that challenges leadership with investment in differentiating and successful solutions. Create virtual visits To be more successful in promoting your business, and consequently sell it faster, it is essential that your ads are complete and well illustrated. In this context, virtual visits will make all the difference, highlighting it compared to others who do not have this element , and offering potential customers a complete and immersive view of the property they are consulting . Contrary to what you can imagine, creating virtual tours is already easier and more accessible than before, with Virtual Tour by ego Real Estate, the new tool that creates virtual visits itself. All you have to do is download the mobile app and take photos of the property. As simple and effective as this. After submitting the photos in the application, the Virtual Tour does the rest for you, creating the virtual visit and making it available in the CRM ego to associate the property you want to disclose. This is an affordable and easy to access service . Highlight your enterprise There are several possibilities to highlight your venture. If you’re promoting it on the right real estate portals, you can get exclusive highlights that can boost your visibility and get more visit requests. Publicizing your project on the portals SUPERCASA and CASA SAPO is the most advantageous option, as you can have highlights directly in the listings of the properties and benefit from an exclusive Landing page for your enterprise. In SUPERCASA, you can get a label enterprise in fractions , when presented in the listings, and also the logo of your agency in the search results. In addition to all these highlights, when you acquire the SUPERCASA Enterprise Pack, you will still have the possibility to see your enterprise in great prominence in a news or article, published in SUPERCASA Notícias . Choose the ideal CRM for the management of your enterprise It may seem irrelevant, but the truth is that by choosing the best CRM on the market, you’ll be increasing the odds of selling your business. This is because, by doing a good management of their enterprises , you can more easily add value to them , make a better monitoring of the requests for visits, give good follow-ups to potential customers who express interest and keep all the information and data about each enterprise and fraction, in a single platform, where in addition to the information about the properties, you can manage your agency, with all the bureaucratic and administrative surrounding. See other tips to boost your business: Digital Branding: transition to this trend , 5 tips to get good real estate ads or Growth Marketing: what is it and how to benefit from this strategy?
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