Source: SUPERCASA Author: Redaction With services in several areas, Pereirapisco.Creativity is a family business with a diversity of services related not only to real estate, but also to other aspects, including architecture, engineering, construction, audiovisual, graphic design and advertising. Thus, to stand out in a highly competitive market, showing its valences and attributes, Pereirapisco.Creativity invested in the services of CRM eGO Real Estate , and Paulo Pisco, CEO and founder of Pereirapisco.Creativity explained to SUPERCASA Notícias how it is to benefit from this partnership. There is a great capacity for integration. Using the ego well saves a lot of time About Pereirapisco.Creativity , Paulo Pisco reinforces the differentiating approach that has always guided his vision and, upon hearing about the Real Estate ego, immediately believed in the potential of the partnership: Nowadays, you don’t buy a chair, you buy a service associated with the chair, and our perspective has always been that. And real estate can hardly be just real estate. Real estate is a system that goes from the empathy we have with people who are selling their homes [to those who buy]. It’s a whole process that sometimes surpasses people’s own consciousness, and that’s where the Real Estate ego management platform came in, to help streamline that contact and proximity. Pereirapisco.Creativity’s first contact with the eGO was in a workshop dedicated to real estate, where they could recognize the numerous advantages of membership. Did the workshop you attended have an impact on your decision to embrace the ego? The Workshop had a lot of impact because we had already heard about the ego and your portals - SUPERCASA and CASASAPO . What awakened us was to realize that, at that time, there was an integration that could make our activity more efficient. And there was also, on our part, the perception that is the fact that CRM is integrated with the site - the premium site that we joined . Nowadays, you don’t buy a chair, you buy a service associated with the chair, and our perspective has always been that What led you to invest in a premium ego Real Estate site? For the sake of sophistication and beauty, it was a site that seemed very interesting and, with all these features integrated , it was very important for the type of activity, and for our positioning in the market - and even for our personal and professional life, because we, as a family, cherish our time and therefore the more efficient we make the company and its operation, the easier it will be to do business without giving up something so important that is our well-being, our quality of life. We had changed our site less than a year ago but did not have this integration with the rest of the activity, nor the quality that your premium site has, and therefore, in recent times, We made a great effort to make the website and the ego tool operational as soon as possible. It was a big bet. How was the initial follow-up phase? This was a custom process. We had to adapt the whole ego and the whole site to our reality, and wanted to highlight the ability and satisfaction we felt . There is an openness and capacity for understanding and bringing objectives to fruition, and we are very satisfied. So the side of accompaniment and the side of looking at us as unique, helped a lot . That’s what made us also choose. There was this perspective that has later become a reality. (...) we made a great effort to make the site and the ego tool operational as soon as possible. It was a strong bet What, in your opinion, are the great advantages of the ego? There is a great capacity for integration . Using the tool well saves a lot of time, because there is usually a set of activities that we produce separately that, here, allows us to be fully integrated. And I would also like to highlight the issue of assistance to our difficulties, which is a quick one. About your site, what differentiates it? We have always bet on a site since the beginning of the creation of this company, so the site was always a strong bet. Nowadays this is very important, because it is our face, let’s say, is our showcase. It is more important than the physical store. But I highlight the beauty and functionality. It’s beautiful and functional. (...) I also highlight the issue of assistance to our difficulties, which is quick So, do you have positive feedback about the Real Estate ego? Very positive. Very positive because we were now at a stage where it is important to make a set of upgrades and, in that sense, these tools - which is not one, are several -, came at the right time for us to be able to do this upgrade. And as we realize that you are also always growing, I think we will grow together. See the video of the interview captured. .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }
Source: Pexels Author: Redaction According to Knight Frank ’s latest report on the global real estate market, received in a statement by SUPERCASA Notícias newsroom, the average house price continued to rise in the last four months of 2023 . The Global House Price Index now released by London-based real estate and offices on five continents, a Portuguese partner company Quintela and Penalva, reveals that prices are rising at a faster pace since the end of 2022. The report also indicates an average annual growth of 3.9% taking into account the main markets analyzed. Of the 56 markets monitored, only 18 saw prices decrease in the fourth quarter, a decrease from the previous quarter, when 21 markets showed the same trend. The main driver of rising prices has been product shortages in many markets. This is the case in the US, where rising mortgage rates have discouraged potential real estate sellers as they risk having to pay a significantly higher mortgage rate when buying their next home. In addition, this shortage of available real estate was intensified by a slowdown in the delivery of new housing as a result of supply disruptions affecting the construction sector in several of the major markets studied over the past four years. Portugal is in 18th place in the ranking of the fastest growing countries (5.3% to 12 months; 1.2% to 6 months) and with a slight decrease in the last quarter (0.3%), and according to Francisco Quintela, founding partner of Quintela and Penalva, Portugal continues to perform well and attract investors from all over the world . And he adds, in the note to which SUPERCASA Notícias had access: the prices that grow the most are, in fact, in the noble and central areas of the city of Lisbon, regarding the residential market, and the trend should continue throughout 2024. The demand for our country remains solid and Portugal is an alternative for many countries living moments of uncertainty. Follow more topics like this in SUPERCASA Notícias
Source: SUPERCASA Author: Redaction The billing of a company is one of the most important points in the success of a business, not only because, for a company to survive, it must invoice, but also because it is necessary to have knowledge about these standards. The challenges can be various, especially for real estate companies that have just opened or see themselves alongside a large volume of work , being essential to have, management platforms that integrate these administrative bureaucracies related to billing. The biggest challenge facing companies may be the large volume of invoices, receipts and tax documents they have to deal with every day and, by not having access to an organized system that allows them to sort all this documentation , may hinder, and even impair, the proper functioning of the company. However, there is an extremely complete platform on the market that can save you from this disorganization , characterized by its state-of-the-art technology, full integration with other services and a number of other strategies that can help businesses grow , exclusively for the real estate market. Real Estate ego billing module: what is it about? You have certainly heard of the market leader CRM for more than 20 years in Portugal , being aware, therefore, of the numerous features of the eGO Real Estate and the various aspects in which it helps real estate agencies and consultants. One of the areas in which the Real Estate ego can be very useful is in the billing of your company and business , because through its Invoicing Module allows the issuance of invoices, credit notes, receipts, and even the creation and extraction of SAFT files to present to finances. The Billing Module ego Real Estate is duly certified by the Tax Authority. What advantages will you have when using this feature? To begin with, this is a fully integrated module in your CRM, where you will not only be able to manage your company, as your properties in portfolio, but also the monitoring that is done to potential customers and owners. Only with these advantages will you have a greater ease and 360º vision in monitoring all aspects of your business , with features that will allow you to remove metrics, manage processes, treat sales opportunities, and even integrate your real estate site. This is the great advantage over other options available in the market, because with a fully integrated service, you will not have to resort to external platforms. If you have doubts about whether it is advantageous to invest in the ego, know that access to the Billing Module, within the CRM, does not represent additional costs for you, as it is included in the monthly value of the plan.
Source: Freepik Author: Redaction Savills/Predibisa confirms the success of the commercialization of this innovative and distinguished project of sober and contemporary architecture, with the signature of the VisioArq office, which continues to emerge on the ground of the emblematic Efanor factory, in Matosinhos, as disclosed in a statement to SUPERCASA Notícias . According to architect Nuno Poiarez, co-founder of Visioarq: (...) considering the private green park with approximately 3 hectares existing in the NATURA land, each interior space reflects and lives from the outside, through transparent buildings, where the reflection of natural space and interior light assume a key element, also valuing the concept of Home Living designed in defragmented spaces to enhance the family experience... . The simplicity, lightness and comfort of the project , which provides housing typologies, from T1 to T4, with greater offer in types T2 and T3 for families of greater or lesser dimension privilege the centrality of urban life (restaurants, cafes, playgrounds, schools, colleges, universities and two metro stations), but also privacy and outdoor living with tranquility, among trees, mirrors of water and pedestrian paths (30,000 m2 of approximate existing green area). For Ana Jordão, Residential Business Development Director - Porto Division of Savills Portugal: (...) the excellence factor of the commercialized apartments is immediately ensured by the quality and selection of the materials used, which sustain the connection to the beauty of the entire natural surroundings, through extensive glass panels generous balconies with unobstructed views and private gardens, which invite you to enjoy a healthy lifestyle, increasingly important and valued in today’s society . Due to the success of the commercialization of Natura , is already on sale another development of the subdivision, the Factory building, composed of smaller typologies in order to meet the demand for investors and young people who want to acquire the first house. At the same time, three projects are already under development for other available lots. In short, the positive balance of this commercialization lies essentially in the timeless concept, combined with the added value of the existence of private green spaces and the cosmopolitan experience, possible to reach a few minutes from NorteShopping, the metro station and the beach line of Matosinhos. Read other similar topics in SUPERCASA Notícias
Source: Freepik Author: Redaction The disclosure of an enterprise involves a differentiated strategic promotion, not only because it is a more exclusive type of property, with differentiating characteristics, but that can capture the attention of investors of all kinds, namely foreigners or the luxury market. Thus, to be able to quickly sell your business, or the fractions that are part of it, it is necessary to understand the market, who is in fact your target audience, and identify and analyze your competition and what it offers. Only then will you be able to create strong and effective strategies that can accelerate the sale of your ventures. Marketing will play a key role in this process, so it is necessary to have the right partners on your side to put into practice the strategies outlined. We tell you, for example, about the eGO Real Estate , the most complete CRM on the market and leader for 20 years, which can help you in this task, and SUPERCASA , the portal that challenges leadership with investment in differentiating and successful solutions. Create virtual visits To be more successful in promoting your business, and consequently sell it faster, it is essential that your ads are complete and well illustrated. In this context, virtual visits will make all the difference, highlighting it compared to others who do not have this element , and offering potential customers a complete and immersive view of the property they are consulting . Contrary to what you can imagine, creating virtual tours is already easier and more accessible than before, with Virtual Tour by ego Real Estate, the new tool that creates virtual visits itself. All you have to do is download the mobile app and take photos of the property. As simple and effective as this. After submitting the photos in the application, the Virtual Tour does the rest for you, creating the virtual visit and making it available in the CRM ego to associate the property you want to disclose. This is an affordable and easy to access service . Highlight your enterprise There are several possibilities to highlight your venture. If you’re promoting it on the right real estate portals, you can get exclusive highlights that can boost your visibility and get more visit requests. Publicizing your project on the portals SUPERCASA and CASA SAPO is the most advantageous option, as you can have highlights directly in the listings of the properties and benefit from an exclusive Landing page for your enterprise. In SUPERCASA, you can get a label enterprise in fractions , when presented in the listings, and also the logo of your agency in the search results. In addition to all these highlights, when you acquire the SUPERCASA Enterprise Pack, you will still have the possibility to see your enterprise in great prominence in a news or article, published in SUPERCASA Notícias . Choose the ideal CRM for the management of your enterprise It may seem irrelevant, but the truth is that by choosing the best CRM on the market, you’ll be increasing the odds of selling your business. This is because, by doing a good management of their enterprises , you can more easily add value to them , make a better monitoring of the requests for visits, give good follow-ups to potential customers who express interest and keep all the information and data about each enterprise and fraction, in a single platform, where in addition to the information about the properties, you can manage your agency, with all the bureaucratic and administrative surrounding. See other tips to boost your business: Digital Branding: transition to this trend , 5 tips to get good real estate ads or Growth Marketing: what is it and how to benefit from this strategy?
Source: Freepik Author: Redaction The internet is an essential part of the day-to-day life of a property consultant or agency , as it is through this channel that most business is done, the bulk of contacts are made and almost all properties and brands are publicised. Its unthinkable these days not to have a good online presence, for example through a property website with exclusive tools or good social networks , worked in favour of your target audience and your objectives. In order to realise these goals, one of the first needs arises from the connection that is established with clients and potential clients , by cementing the brand, what its values are, what it offers and what it means to the market. These are branding concepts that allow you to maintain a clear image of your positioning in the market. Digital branding: understand this trend and what its all about Digital branding is nothing less than the process of brand management . During this process, creating a brand will result in a combination of efforts to consolidate its positioning in the eyes of the public , through digital strategies, marketing or backstage work, by aligning its values and future objectives. Allied to digital, branding will then be a set of strategies aimed at promoting your voice, your values, your objectives and promises, by publicising these characteristics unanimously and continuously in order to maintain your positioning. With the growth of the internet and its various communication platforms, particularly social networks such as Facebook or Instagram, it is possible to stimulate this brand growth by establishing partnerships, creating adverts or broadcasting communication to all types of segmentation . What is digital branding for and how can it help you? Digital branding (or e-branding) will first and foremost serve to consolidate your position on the market. In an extremely competitive market, this is the key to growth , especially at a time when there are so many property agencies, with such diverse services and characteristics, reaching such different audiences. Digital branding will essentially help you stand out from similar competitors, distinguishing you by your strengths and attributes , which you will mirror on your digital platforms. But the main advantages are: - Improve your brands positioning; - Expand your brands online reach and recognition; - Develop successful interactions with customers, potential customers and new partners; - Manage your brand through, and with the help of, digital tools. To realise these goals, eGO Real Estate CRM can prove to be a great help . You can increase your results and save time with this property management platform, which helps you manage and automate digital marketing campaigns in one place. You can, for example, send one or more properties of your choice to potential clients via email, or get personalised brochures for your properties . These strategies will cement your branding, making your brand distinctive and recognisable to your audience. Digital branding strategies: what are they? Digital branding operates across various digital channels and platforms, including social networks, websites, email marketing, mobile applications and more. The central strategy is to guarantee a consistent and coherent brand presence at all these points of contact , in order to guarantee a unified experience for consumers. One of the keys to digital branding is the creation of relevant and engaging content that resonates with the brands target audience, which can include social media posts , informative videos or informative blog content . Visual and tone-of-voice consistency is also crucial to keeping the brand identity cohesive across all channels. Creating relevant content You can produce useful, informative or inspiring content, such as tips or advice, that adds value to your target audiences needs. In the case of the property market, its relatively easy to think of a variety of topics, which could include decorating tips, information on documents and bureaucracy for selling or buying property, or information on properties you have for sale. This content can, and should, be shared not only on your social networks, but also on your property website , on a dedicated blog page. eGO Real Estate has these features available , and you can customise your site to suit your needs. Social media management This is an important part of digital branding, being able to connect with your followers, attract new ones, share content from your agency, such as properties you have for sale, and promote your brand, attracting new clients and keeping your current ones. SEO (Search Engine Optimisation) Optimising online content is key to being more easily recognised and found by online search engines, to increase your brands visibility. Email marketing Send newsletters and personalised email campaigns to keep your clients informed about news, promotions, relevant content or your property listings. You can do all this using the eGO Real Estate CRM , which not only provides you with attractive templates that you can easily send to your database in one click, but also measures the metrics of these campaigns at a later stage , looking at the number of views, clicks and leads. In short , digital branding is an essential part of any modern companys marketing strategy, and yours cant be left out! By investing in building and managing your brand and online presence strategically and authentically, youll be creating a strong position in the market, making yourself easily recognisable to your audience - and even to users who arent your customers or work with you - cultivating deeper relationships with your target audience and achieving long-term success. Invest in the best strategies and start developing your digital branding today! Read also 5 tips for getting good property adverts and Growth Marketing: what is it and how can you benefit from this strategy?
Source: Freepik Author: Redaction The owners of real estate that is exclusively intended for rent may benefit from a support for conservation works in the interior , provided by the Municipality of Amadora. Designated PARAH ARRENDAR , this program will be available in May, after being approved at the end of February and published in Diário da República last Monday. According to Vítor Ferreira, vice president of the Municipality of Amadora, the objective is to promote the rental market, since, as a result of public housing policies and our strategy, we think we should also give here a support to the rental market and this was the best way we found to put some discarded fires in that market. The regulation of the program stipulates eligible conservation works inside homes that include interventions in telecommunications, water, gas, sewage or electricity networks, being excluded from the interventions in special technical installations, including installation of air conditioning, central heating or acquisition of electrical or burning equipment, such as stoves, water heaters, washing machines or refrigerators . Depending on the typology of the property, the maximum values also vary for the limits of the support assigned by the municipality, which corresponds to 30% of the total value of the intervention, and which will be paid in two phases. Thus, 60% before the start of the works and the remaining 40% at the end of a lease of 36% months, explains the mayor. Owners must have the license to use the property for at least 15 years to be eligible for the program , and additional information can be consulted on the Amadora City Council website. Also stay abreast: Downtown Lisbon wants to rehabilitate vacant municipal properties
Source: Freepik Author: Redaction You may come across the question that most resonates among real estate professionals: after all, what distinguishes my ads from others? . By looking at these details, seeking to know exactly what makes a common ad a good ad - or an ad in an inefficient ad - you can find tactics to improve them and ultimately stand out from the competition. Are the photographs? The description? The factors, contrary to what you can imagine, are immense. To get a good property listing, it is necessary to analyze the 5 best practices that can differentiate them from others . Thus, SUPERCASA Notícias brings you these advices, helping you to get a better positioning and, consequently, a better performance. 1. Select photographs carefully The photographs of the property are one of the first things that a potential buyer will see when opening your ad , if not the first. This is the characteristic that will make you distinguish yourself from several other properties, marking the difference between an attractive ad and an ad without interest. The photos you select for your ad should therefore be of professional quality . This is an almost indispensable necessity today, with the human eye trained to recognize high-quality images. The images with which you choose to illustrate your property should clearly represent how desirable it is, creating the need to visit. An ad with high quality photos, carefully selected and with a professional look, can increase the chances of a solid and qualified visit request , noting that the first photo that links to the ad will be the one that will serve as the cover image. Take the user to click on your ad and make him want to be inside the property! 2. Use geolocation features Your ad will differ from others if you use the geolocation features at your disposal. In the SUPERCASA portal, for example, this is something that appears next to the property typology, and marks the difference between a map marked with the location of your property or a map without this signage . This will make it difficult to perceive whether or not it is a property located in an area of interest to the potential customer, generating doubts and disconnection from the ad. Almost 90% of people browsing real estate portals looking for a home open the map with the geo-reference of the ad they are seeing. From there you can start a request for a visit, according to a location that interests you. But in addition to this criterion, there are two others that you should consider: By filling in the full address and applying geolocation, the potential buyer will get a clear picture of the environment of the location in which the property is inserted . That is, he will research on urbanization, see if there are services in the surroundings and what the advantages or disadvantages of living there. Through the use of geolocation resources, will make your ad benefit from quality criteria that will make you rise in the property listing presented in the search results . 3. Price, the decisive element Right after the photos, or even before, the price is from the first impressions that a potential buyer will take from an ad. In fact, most likely it is one of the filters used in searches, because when someone searches for a home, they will look within the limits of their possibilities. Thus, if your property is above the price at which he filtered the search, your property will no longer appear in the list of results presented, even if it is a difference of 500 euros. Price is the decisive element , which can be used to play in its favour to create dynamism in the face of market competition. Still, it is essential that you set a fair price, using complete database tools that provide comparative market analysis, such as Infocasa . Through the price, it will show its customers that, although there are many properties with similar characteristics, its stands out for its value. And be careful: if a potential buyer does a search where you put the filter to find properties with maximum prices up to € 340,000, if your property is, for example, indicated with the price € 340,900, it will no longer appear, and if it appears eventually in another search, may appear little benefited in the listings, losing visibility over others with closer prices. Play with the price of the property in your favor! 4. Pay attention to the details you place in the ad description While you are doing your research, the potential buyer will select several filters that can completely disappear your property from the results. Thus, you must ensure that your ad is complete and filled with everything you have can be searched , namely the areas of the property, the typology, if you have garden, garage, elevator, virtual visit, videos, etc. And attention that even if you have indicated in writing in the description within the ad the various characteristics, it is not enough for them to appear in the filters, because it should even indicate the characteristics when creating the ad, fulfilling the criteria available, because one thing is the characteristics of the house that is selling, and another completely different is the description of the ad . 5. Be specific in the description The description of your ad should be clear, descriptive and informative about what exists in the neighborhood or surroundings . Specify how many meters are located the nearest transport or what kind of services there are, such as supermarkets, hospitals, schools... And if there are other attributes, include them, namely proximity to parks, gardens, beaches or large cities. Avoid being too generic and present details, too, without exaggerating. Highlight the characteristics of the property, can user Bullet-points to facilitate writing, and talk about the finishes, materials used in construction and basically the history and characteristics of the property, making it as appealing as possible. With a complete description, it will allow the potential buyer to imagine living in the property and make him decide more easily whether or not to schedule a visit. As you write the description, try to write down the enthusiasm of what it will be like to live in that house and area , highlighting the strengths of the property, the neighborhood, the surroundings and everything to which it is associated. We can assure you that the description is one of the most important elements in the decision making of potential buyers about whether or not they want to schedule a visit , however, in complementarity with the photographs, the price and the other characteristics, make your ad a perfectly detachable ad from the competition. Bonus tip: add a brand logo to your ad! Ultimately, in addition to making your ad stand out from the competition, you can also make your brand stand out. You can easily achieve this through your logo on property listing pages, or even with a banner of your brand. And how can you get these highlights? Simply, with the SUPERCASA portal, which provides you with the best dissemination strategies . Your brand will stand out , staying in the head of potential buyers who, in the future, will be able to use your real estate services. And all this because they saw your logo or name on the real estate portal page! Did you like these tips? Also read: Video Marketing: the trend that can change your business , Growth Marketing: what is it and how to benefit from this strategy?
Source: Freepik Author: Redaction There are many strategies for capturing the attention of potential clients , but there are some that are more effective and more effective than others. Being a real estate agent in a volatile and constantly evolving market means being aware of these tricks, knowing exactly how to use them and how they effectively capture the attention of the people you want to reach. One of the most effective ways to ensure that you diversify your advertising and get more potential clients for your properties is through video marketing , taking advantage of the fact that we live in a highly technological society, accustomed to short, animated content, to advertise your portfolio of properties for sale. How can you take advantage of video marketing? Video marketing can indeed be an excellent way to boost your business, and well explain why! Firstly, its important to start by cementing a strong online presence, particularly on social media platforms such as TikTok or Instagram. On these platforms, youll be able to reach more potential buyers and active sellers, who will see your content and connect with you if they like what you post. In this situation, through videos, you can show your knowledge of the sector, build your brand and publicise your properties, for example by showing the inside of the house and talking about its added value . Well tell you exactly what you need to do to get the best results: - Share home videos of the properties youre selling, showing off your strengths and creating empathy between you and the people who will view the video, creating a desire to visit the property and eventually arrange a viewing; - Share these videos by message with your potential buyer contacts , increasing the chances of reaching the ideal buyer; In the USA, a study was carried out by the National Association of Realtors which shows that adverts with videos get 403% more views , so its extremely important to invest in this type of multimedia content. How do you create a video and what content can you share to generate interest? Before venturing into videos, its important to know exactly what kind of content you want to share. You could just post videos showing the houses youre selling , but to make your social media even more interesting, you could consider creating short videos with informative content , either about questions potential buyers might have about buying or selling a house, such as bureaucratic issues, or about tips or other property trivia. Some topics you can explore: - Lifestyle tips , such as decoration, building work, design, space creation and other issues that influence home environments; - Information on home loans . As this is a highly sought-after topic for people interested in buying a house, youre sure to get views from potential buyers interested in finding out more about financing a property; - Bureaucracy and documentation associated with buying or selling a house; - Curiosities about you and your agency , to establish a closer relationship between you and potential clients. To develop property videos or any video on any of the topics weve suggested above, it s important that you have at least some basic knowledge of how video editing works, and you can use someone with knowledge of the area or, within your team, people with more creative ideas. However, if you dont have these skills or dont know anyone who can help you, there are already some tools that, using artificial intelligence, can simplify the process . Even so, it is recommended that this is a manual development, with critical intervention. As long as you make appealing scripts and pay attention to aesthetics , you wont need to do a lot of editing or be a professional video maker , because with simple things you can easily capture peoples attention and reach exactly who you want to reach. Create animated videos, using clear, recognisable speech and a good aesthetic appearance . One of the tricks to getting more impressions is to use subtitles , allowing for a greater reach and permanence rate in the video . How to record a good property video? Its important that you make sure the property looks good before you start recording , because a well-kept, appealing and bright image will influence the reception of your content, making more potential buyers want to visit. So prepare the property for the video, making sure that: - The rooms are well lit (open windows, curtains and take advantage of natural light); - The spaces are tidy and clean, with no distracting objects or noise. When editing the video, take these guidelines into account: - Make sure there is a leading line between shots , which show a natural passage through the various rooms of the house and make the person watching the video feel as if they were actually in the property; - Design a clear and appealing script that captures the viewers attention and keeps them focused on the content , being able to talk about the property, its history and its key points; - Integrate information such as price, areas and typology , in text form or through subtitles in the voiceover. The most important thing to remember is that, for a good property video, you must be able to capture a good image of the property, complementing it with a voice-over , or a person presenting it, describing its advantages and features, or animated elements that indicate these details. This way, youll be able to capture your audiences attention and get them interested in the property. Key tips for a good video 1. Organise the environment of the house before recording As we explained above, its important to capture a good image of the property, making it appealing and creating desire for the potential client. So clean, tidy, light and organise it strategically. 2. Add captions and other visual elements The image alone doesnt count, as you need to attract the potential clients attention through small elements that can differentiate the attention spent watching the video. Choose to add subtitles, which will retain the attention of those who dont watch videos with sound, for example, and add textual details that indicate price, typology or key points of the houses characteristics that appear throughout the video. 3. Create a good script Plan the video in advance, knowing exactly what to record, how you want to record it and what you can incorporate to make it even more appealing, writing the script and establishing exactly how many minutes it should be. 4. Choose good equipment and experienced people If you can capture a video using a professional camera, do it. However, if you cant, see if your mobile phone has a good image and if you can get a video of similar quality from the device. Where should you publicise your videos? Once youve made the video itself, the most important step is to know exactly where you should publish it . The good news is that, if you work with the eGO Real Estate CRM, you can share your adverts directly on social media and, with them, the property videos that go with them, as they are integrated into it and you then receive the leads directly in your CRM . This is an integration advantage that makes managing your business easier . When publishing properties on SUPERCASA , it is always recommended that you include videos of the property, as this will have an impact on the quality of your adverts and will benefit them in searches. If you dont already advertise your properties on SUPERCASA , you should consider doing so, as youll be choosing not only a portal that gives you access to performance metrics for your adverts, but also one of Portugals most notorious and growing portals.
Source: Freepik Author: Redaction Marketing plays a decisive role in the property market as a result of technological developments and trends that influence consumers. Processes are no longer entrusted to just one form of promotion and acquisition, but have become digitalised and flow in several ways. With various purposes, which can include converting and retaining customers , marketing and its strategies are used as a gateway to business growth and a higher success rate, and over the years various ramifications of this type of strategy have emerged that you can, and should, use. Today were going to talk specifically about Growth Marketing and the role it can play in the day-to-day running of your business. What is Growth Marketing? As its name suggests - growth - it is a type of growth marketing, applied above all to the business sector. It presupposes an evolution or expansion of the business and the company , in different aspects, and can be explained by the data recorded, namely the actual results of its application. Once implemented, Growth Marketing creates a positive impact on the companys revenues, with return indicators measured through the growth of the product portfolio - properties acquired - and the companys entry into multiple market sectors - increased awareness. Growth Marketing is a strategy designed solely to grow the company or business in which it is applied , as opposed to traditional marketing proposals that seek to build brand authority. To understand Growth Marketing, you must also understand the profile of your target audience . On this basis, you can create assertive communication that will increase your results , but also create a real connection with the customer . All this will increase customer retention , as you will be providing them with a high-quality premium experience. Key points of Growth Marketing: - Prioritise the user experience ; - Know your sales funnel well; - Know your audiences type of engagement ; - Design assertive developments; - Identify opportunities and make quick decisions. How can you apply Growth Marketing to your property business? The first thing to retain, and which you must work to maintain and improve over time, is the customer experience, which must be assertive, high quality, premium and personalised. One of the best ways to guarantee this variable is through platforms that provide you with methods of monitoring and making portfolios or supporting documentation available to your client . You can find these features on eGO Real Estate , where you not only get a follow-up of the monitoring that is done , not only by you but by your team, leaving no detail out, as well as itineraries of the visits you schedule , and even a reserved access page where they can access the information they are interested in about the performance of your properties , provided by you - the Owners Portal . Then, to complement this customer experience, you should invest in campaigns in the main media that generate the most successful results . You can choose to create personalised newsletters or mailshots tailored to your clients needs, all in the eGO Real Estate CRM which, with a campaigns module, allows you not only to organise and create this strategy, but also to take the metrics of mailings, views, clicks and leads obtained. By having a good understanding of your sales funnel and applying Growth Marketing, you will improve the communication you establish with your client , making their experience much more appealing and satisfying. As a result, youll increase your results and expand your reputation. Another example of Growth Marketing that you should implement can be realised through good forms and embedded pages to increase conversion rates, such as landing pages . The strategy will materialise when you identify and analyse the results of the data obtained, with metrics on the leads and sales obtained. This performance analysis will consequently allow you to analyse your audience, the most successful trends and the next decisions to be made for future campaigns. Materialise this strategy towards success! Get the key features of the eGO Real Estate Management CRM and increase your metrics, not only through communication strategies, but above all in the follow-up you give your client. On the eGO side, youll receive the same commitment, with a team dedicated to helping you and guiding you through the various functionalities available, integrated into a single platform. Find out more here: Want to improve your relationship with clients? Use a good CRM , Real Estate Blog: organise content and create SEO strategies and Real Estate Agency: the importance of good positioning
Source: SUPERCASA Author: Redaction Buying land to build on can be an alternative to buying a house, traditionally already built and ready to move into. In this situation, youll have to realise that its a lengthy process and involves some bureaucratic procedures, but that in the end, once its done, its advantageous and even more economical. From the conception of the project to the execution of the work, building a house can be the most viable option for those who want a tailor-made house within the limits of their available budget , and the first step to achieving this is to buy a plot of land on which to build a house. In this step, you need to take into account aspects such as the feasibility of building and the characteristics of the land. First of all, you need to check whether it is possible to build on the land you are interested in and whether it is located in an Urban Area of Illegal Genesis. If its on an allotment site, you should consult the most recent allotment licence, check that everything is in order and pay attention to the characteristics of the land, namely whether its sloping or uphill. Its best to look for flat land , as other types will always involve more costs. Key points to look at before going ahead with the purchase Check the lands documentation and consult the Municipal Master Plan to validate its plans and regulations; Pay attention to the morphological characteristics of the land - check for water tables, check the characteristics of the soil and check the slopes of the land; Confirm whether or not the land is part of a subdivision (you can consult the latest version of the licence and the detailed plans); Check whether or not there is already an approved project; Analyse the location , solar orientation , whether there are any derogatory factors around the land or whether it will not serve as a passageway for others. Approved projects vs. unapproved projects It is essential that you analyse all the variants explained above, as you will obtain crucial information on whether or not you can go ahead with the construction of your property. In this case, one of the most important is to understand whether or not the land is part of a subdivision . If it isnt, it means there wont be an approved project, which means youll have to submit a licensing project to the town hall and, at a later stage, apply for a building licence. Once these documents are in place, you must apply for a housing licence for the property so that you can live in it. In the case of land without approved projects, you have to fulfil all the stipulated requirements in order to get the licence and, until the construction phase, it will take time and patience, depending on the pace of work of the town hall where your land is located. On the other hand, if you buy land with an approved project, it will most likely already have an authorised licensing project and a building permit ready to go. However, you should be aware that if you buy a plot of land with an approved project, the property has to be built exactly as it is designed in the project, so if you want any changes or rectifications, you may not be authorised to make them. What documents do I need to buy a plot of land? Habitation licence, if applicable; Building licence, if applicable; Licensing project, if part of a subdivision; Municipal Masterplan; Land registry; Land registry certificate; Municipal Fees Regulations for urban development activities and operations related to the municipality. If you have these documents together, youll have more security when you go ahead with the purchase of the land , as they are documents that can be requested at a later stage. What taxes will you pay? Although its a cheaper option, theres no escaping the taxes involved in buying a property. In the case of a plot of land, these are as follows: Municipal building taxes; Urbanisation fees and urbanisation compensation fees; Municipal transfer tax (IMT); Municipal Property Tax (IMI); Additional IMI (AIMI). Are you ready to move forward? Check out the unmissable opportunities available for sale at SUPERCASA! Land in Torres Vedras, 85.000€ Land in Alcobaça, Leiria, 110.000€ Plot in Vila Nova de Gaia, Porto, 125.000€ Building plot in Portimão, Algarve, 179.000€
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