Source: Adobe Stock Author: Redaction Efficient property promotion is essential for any consultant or real estate agency aiming to attract the maximum number of potential buyers. In an increasingly competitive market, knowing how to stand out on real estate portals is crucial to accelerating sales and ensuring success. Here are three essential tips that can make all the difference. 1 - High-Quality Photography and Virtual Tours with a Good Description The first impression is crucial in the buying decision, and nothing catches attention like high-quality virtual tours showcasing the propertys strengths, one of the main factors influencing buyers decisions. Well-lit photos with proper framing that highlight the spaces make the listing more attractive and generate more interest. Moreover, it is important to accompany the images with detailed and appealing descriptions. A good description should go beyond technical characteristics, such as the number of bedrooms and total area. It’s essential to create a text that conveys the unique qualities of the property, its potential, and the experience of living in that space. Descriptions that appeal to emotions and highlight the benefits can grab the readers attention and encourage them to schedule a visit. In your text, be mindful of the language you use—neither too informal nor too technical—and pay attention to spelling to avoid appearing careless. Tell a compelling and engaging story that captivates the reader. If you want virtual tours for all your properties and photos taken with your smartphone without needing a 360º camera, Virtual Tour by eGO Real Estate is the ideal solution. It offers affordable prices and a team that creates the tours for you in just 24 hours. 2 - Keywords are the Secret to More Visibility on Real Estate Portals One of the most effective ways to ensure your listings appear in searches on real estate portals is to optimize the use of keywords. These should be carefully chosen and naturally integrated into the title and property description. Use relevant terms like modern 4-bedroom apartment in central Lisbon or 3-bedroom house with a pool in Cascais to help potential clients find your property more easily. Be strategic with your description, guiding it precisely where you want it to go. Be selective with the keywords you use, as they will benefit your listing in terms of SEO. Don’t just describe the property; be specific and appealing, highlighting the surrounding areas, available services, and telling a story that makes a potential buyer want to move there. 3 - Track Metrics and Frequently Update Listings Keeping listings updated is essential for efficient property promotion. Whenever there are changes in the propertys condition, such as a renovation, price change, or new photos, these should be reflected in the listing. An updated listing builds trust among potential buyers and demonstrates consistent care in managing the sale. Additionally, monitoring the performance of listings is crucial. Tracking metrics like the number of views, clicks, and received contacts allows you to evaluate the effectiveness of your promotion and adjust strategies when necessary. If a listing isnt performing as expected, it may be necessary to review the image quality, revise the description, or experiment with new keywords to improve its search result positioning. To have a high-quality listing with good online positioning, it’s not enough to focus solely on the description. Attention to all aspects, including good photography, quality virtual tours, and illustrative videos, is required. Only by combining all these factors can you generate maximum excitement for your property! Being efficient in property promotion requires dedication and a strategic approach. Investing in quality photos, virtual tours, detailed descriptions, keyword optimization, and keeping listings updated are essential steps to attract more potential buyers and stand out on real estate portals. By applying these tips, consultants and agencies can maximize the visibility of their properties, increase visits, and speed up the sales process. On the SUPERCASA portal , you have access to plans with featured options to promote your properties and a back office where you can improve the performance of your listings to reach 100% visibility.
Source: Adobe Stock Author: Redaction Sourcing has been one of the biggest challenges for many consultants. Adding to that, many find it difficult to find good properties, that is, good business opportunities. To increase your property portfolio and establish a relationship with each client, it is important to use good tools that help automate the process of searching for new properties on the market. Infocasa can be a good option to overcome sourcing difficulties , as it gathers all the information from various real estate portals and agencies. In practice, this means that you can access properties that may not be listed anywhere else. Additionally, on Infocasa, you can search for properties from professionals, individuals, banks, and even new construction. The variety of properties you find on this platform allows you to discover great opportunities. The first thing to do is to choose your target audience, that is, the property owners and clients you want to work with. Then, it is equally important to conduct market research with the help of Infocasa, where you can track price fluctuations and analyse the competition. Whenever necessary, you can quickly create a CMA ( Comparative Market Analysis ) and present your client with a selection of properties that may interest them. This is a comprehensive report that includes comparisons between similar properties, the average time on the market, the average selling price, an analysis of some competitors, and relevant points about the property’s location, such as schools, hospitals, etc. Having access to a complete database that gives you a comprehensive view of the market and allows you to create personalised alerts for when new properties come onto the market, when there are price reductions, and even to receive directly in your email a listing of the type of properties you are looking for in a specific location. The fact that Infocasa is integrated with eGO is a great advantage, especially if you are using the eGO Real Estate CRM. You will find that you can send the properties you are interested in directly to the CRM, thus generating qualified leads (the property you send to eGO will appear as a lead to be worked on, and you can contact the owner). Overcoming property sourcing challenges is possible with the right combination of strategies and tools. Infocasa stands out as an indispensable ally for consultants, simplifying the sourcing process and providing more efficient and targeted management.
Source: Adobe Stock Author: Redaction The real estate market is becoming increasingly demanding, making it essential to have a well-trained team of consultants capable of delivering quality work. We know that managing people is a complex task, and keeping a team motivated can be challenging. 1 - Lead by Example A step that seems basic at first but is very important: lead by example . In other words, your actions and behaviours will significantly impact your consultants. There is a difference between leading and managing: management will always be present, as you will need to manage tasks and their distribution among the team, work organisation, meeting deadlines, and more. However, knowing how to lead, more than just manage, will have the most influence on the team and largely determine the level of motivation. Some strategies for effective leadership: listen actively and facilitate dialogue among team members, be able to find solutions instead of focusing on who caused a problem, and recognise the merits of the different team members. It’s also important to know when to defend the team. Promoting the physical and mental health of your consultants is essential to ensure they feel more productive and happier at work. Therefore, trust your team and encourage them to perform tasks independently, contributing to closing more real estate deals. 2 - Set Clear Objectives A motivated team has objectives and a direction to follow. All members are aligned and know the agencys goals. Each goal should be explicit, including the reasons behind them and where you aim to go as a team, so everyone moves in the same direction. This will help you as a leader to establish procedures and a working method that is universal for everyone, making management easier and optimising everyone’s time. It will also make it simpler to keep the whole team informed about task priorities. 3 - Get to Know Each Member Get to know each person on your team, from administrative staff to new consultants. It is crucial to understand what motivates each person to be part of your agency, identify their strengths and areas for improvement, and better coordinate and distribute the work. Another important point is giving and receiving feedback from the team. Create space for sharing opinions and ideas. Let them feel confident and, consequently, more motivated to contribute to the agency’s success. Ensure the agencys values and mission are well defined so everyone knows how they can help the company and whether they are aligned with that mission. You can use the eGO Real Estate CRM to record all consultants’ data and evaluate their performance. 4 - Ensure Good Working Conditions It is important to ensure the entire team is familiar with the procedures and uses the same program and tools for all tasks. Make sure everyone knows how to use the main program, the CRM. eGO Real Estate is the CRM preferred by real estate professionals, serving as the ideal solution for managers seeking innovative solutions with advanced technology that integrates all aspects of business management and strategy. There are many features everyone can use, from recording contacts, tracking the entire property negotiation process, automating many repetitive tasks, scheduling tasks, generating reports, and more. Each agency member can send personalised proposals to clients, schedule visits, submit work to the property owner, and even send marketing campaigns to clients. Many of the day-to-day repetitive tasks of a manager can be automated with eGO Real Estate, including email sending, scheduling visits, tracking deadlines, generating reports, and managing billing and commissions. eGO is designed to handle everything from administrative tasks to developing marketing strategies and digital content. This automation frees the manager to focus on more strategic activities, such as developing new sales plans or strengthening client relationships. Thus, your team will be able to increase the efficiency, productivity, and profitability of your business using the eGO CRM , which facilitates the daily work of the entire company. 5 - Keep the Team Updated The real estate market is dynamic and requires differentiated strategies, so it is necessary to keep the entire company updated. One excellent way to do this is by enrolling team members in real estate training. eGO CRM offers free in-person training in Óbidos specifically designed for CRM. Additionally, daily online webinars are available for any consultant on your team to attend for free , gaining knowledge from basic to advanced levels. This is a great way for the entire team to feel more valued because they have the best working conditions to perform well both personally and professionally.
Source: Adobe Stock Author: Redaction When it comes to rental agreements, there are always some important points to consider, especially if you are about to rent a home. In this article, we outline what you need to keep in mind so nothing gets overlooked. If you are looking for a rental home, you can do a quick and intuitive search on the SUPERCASA website and CASASAPO website, where you’ll find it easy to apply filters for price, type, location, and find your dream home. 1 - Before Signing the Contract Before moving forward with a rental agreement, there are some details to be aware of when signing the documents. Before the contract is even drafted, make sure you have all the necessary information on your side. Read everything carefully and add any details you consider important. Clearly define each partys obligations: who is responsible for paying water, electricity, gas, telecommunications, and other expenses. Also, verify the agreed terms for rent payments (e.g., if advance payments are allowed, if the landlord is required to issue an electronic receipt for the rent amount, etc.). 2 - Check for Additional Factors That Influence Your Choice Before signing anything, remember that other factors can affect your rental agreement, such as the location and furnishings of the property. For instance, if the home is in the city center, the cost of living will be higher. Always consider all daily expenses, like public transport passes, fuel if you own a car, and additional costs if the house is unfurnished. Be mindful that the total rental cost could be much higher when factoring in these expenses. Assess the financial impact on your budget and ensure the rental contract includes these details and others, such as whether you have permission from the landlord to make minor repairs or modifications, and which party is responsible for appliance maintenance and replacements. If the property requires urgent repairs that affect habitability, the tenant may be entitled to a rent reduction proportional to the period when the propertys use is compromised. As a last resort, consider the option of sharing the home with others if the financial burden is too high for you. Remember to talk to the landlord if you choose this option. 3 - Evaluate the Property and Check Everything Carefully inspect the property to ensure it matches what you saw in photos and virtual tours. Pay attention to everything, from checking the plumbing, electrical systems, doors, and windows to ensure they are in good condition. Examine all details, no matter how minor, and check that beds, sofas, furniture, doors, and sockets are in good condition if the home is furnished. Its important to have the opportunity to perform this check. All of this should be written into your rental agreement, so the landlord cannot later demand repairs for pre-existing damages. 4 - Documentation If you’ve gone through all the above steps and concluded everything is in order, the final stage is gathering the necessary documentation and ensuring it’s included in the rental agreement. Ensure the contract contains, at a minimum, the following information: identification of the landlord and tenant; rent amount, payment method, and due date; request for receipts; explicit indication of permission (or not) to make alterations; who handles repairs in case of malfunction; contract duration and termination notice period; date, location, time, and respective signatures; permission for pets; an annex with a list of items and their condition, if applicable. Knowing the rights and obligations within a rental contract is essential to avoid conflicts and ensure a fair relationship between landlord and tenant. If you are considering renting or are already a tenant, read your contract carefully, and consult a lawyer or legal advisor if needed to clarify any doubts. Being informed is the best way to ensure your rights are protected. Read more about: Mandatory Insurance for Landlords and Tenants: Find Out
Source: Adobe Stock Author: Redaction In this article, SUPERCASA News shows you a different way of doing marketing that can be just as effective in influencing the decision to buy a property: Sensory Marketing . This type of marketing explores the five senses: taste, sight, touch, smell, and hearing . The goal is to stand out and spark interest in your potential client by appealing to the five senses and emotions. When a potential client visits a property, they have no connection with the space. Creating a link between the buyer and the property is one of the most important tasks of the real estate agent , and it’s crucial to work on each room to capture the client’s interest and activate positive emotions. The decision to buy or sell a house can be an excellent opportunity to appeal to emotions and build trust through sensory marketing strategies in your work as a real estate consultant. Here are some strategies you can use during property visits: 1 - Taste One way to stand out is by being creative and offering potential clients a small snack, coffee, tea, water, or some homemade cookies during property visits. To go the extra mile, you can also have some products from the local region. This small gesture creates empathy and leaves a good impression of the house and your work. Additionally, its a perfect strategy to break the ice during those awkward moments of waiting or silence. You can also offer your business card with a small edible treat at the end of the visit. This way, you’ll be remembered fondly, increasing your chances of closing deals. 2 - Smell Olfactory sensory marketing is a crucial step when preparing any property for sale, especially if the owners are smokers or have pets. Using this strategy, focus on eliminating unpleasant odors such as dampness, plumbing issues, lack of ventilation, and smoke. You can use aromatic diffusers to create your “brand.” This strategy will help clients start associating you with a specific scent. Be sure to know your potential client and choose subtle aromas that create a pleasant atmosphere and provoke the best sensations in visitors without being overpowering. 3 - Touch There’s nothing better than allowing clients to touch the walls, furniture, and other objects while visiting the property. Let them feel as if the house is already theirs, creating a unique sensory experience. Allow them to appreciate the comfort and coziness of the home. Real contact makes a big difference, providing a unique sensory experience. You can also hand them a Comparative Market Analysis of the property with similar listings, offering a personalized document that adds value. Showcasing quality work and professionalism always counts. 4 - Hearing Auditory sensory experience plays an important role and can be a great way to create a deep connection with potential clients visiting the property. You can choose soft background music or even bird sounds or flowing water, depending on your client’s preferences . If your client enjoys meditation and nature sounds, you can create a relaxing environment that makes them feel at home. If your client prefers conversation over background noise, you can adapt and enrich the experience with storytelling. After all, who hasn’t enjoyed listening to a captivating story? It’s all about knowing your potential client and adapting this strategy accordingly. 5 - Vision This is perhaps the most important strategy of all: the one that stands out the most for a potential client, as they will remember everything. If well applied, it can be extremely effective! Always ensure the property is tidy and well-presented. Home staging can be very useful , as it’s a technique that aims to enhance a property for sale or rent, making it more attractive and appealing to potential buyers or tenants by improving the presentation and decoration. Home staging doesn’t necessarily involve major renovations or investments. Small interventions in decor and organization can suffice. However, it’s important to hire qualified professionals who know market trends and can highlight each propertys strengths. Some key points to consider are cleanliness, depersonalization, appropriate decoration, and lighting. Another way to stand out with sensory marketing is through virtual tours , allowing potential clients to have a realistic experience before and after the physical visit. This way, your guided tour remains memorable, and the virtual visit will remind the client of all they saw and heard. Thanks to technological advancements, you can easily have virtual tours for all properties at an affordable price, even without a 360º camera—just use your smartphone. Simply photograph each room and send them to an app on your smartphone. A team will create the virtual tour for you within 24 hours. Easy and simple, right?
Fonte: Adobe Stock Autor: Redação The term Common Reserve Fund might not sound unfamiliar to you, as it essentially consists of a monetary fund reserved for emergencies, except that, in this case, it is shared among several parties. The Common Reserve Fund is like a collective savings account that the co-owners of a building contribute to in order to ensure the proper maintenance and preservation of the property, with a monthly contribution from everyone. This fund is saved to be used when the condominium needs it, but it is primarily intended for carrying out significant repairs or renovations. The Importance of a Reserve Fund Imagine that the elevator in your building needs to be replaced, or the facade needs a new coat of paint. These are situations that may require a substantial investment, which would significantly impact the finances of all co-owners. However, with a well-managed reserve fund, these expenses can be easily covered, avoiding the need for an extraordinary fee. In What Situations Can the Reserve Fund Be Used? There are three situations where the use of a reserve fund may be necessary: Conservation work : painting, structural repairs, roof replacement, etc. Replacement of equipment : elevators, water pumps, security systems, etc. Unforeseen events : leaks, short circuits, damage caused by natural disasters, etc. How Does the Common Reserve Fund Work? The Common Reserve Fund is maintained through contributions from each co-owner, who must provide a monthly amount to the condominium management, as determined in a general meeting. On the other hand, the condominium administration is responsible for managing the money, which must be deposited into a specific bank account for the condominium, ensuring proper management. It is important to note that this money can only be used for legally prescribed purposes, specifically for the buildings maintenance expenses. Are There Any Advantages? Yes, and Significant Ones A well-maintained building tends to have a higher market value, and without a Common Reserve Fund, it would not be possible to maintain the property, which would lose value. Additionally, it directly impacts the quality of life of the building’s residents, as proper infrastructure provides more comfort and safety. Furthermore, by performing preventive maintenance, you can avoid more serious problems and higher costs in the future, making the Common Reserve Fund a central element in the condominiums management and administration. Remember that by regularly contributing to the fund, you are investing in your own property and the well-being of all residents.
Source: Adobe Stock Author: Redaction The way a property is presented can dictate the success or failure of a sale. In this context, the minisite, or landing page, is a personalised option that offers an in-depth and personalised experience for potential buyers who land on your ad, as well as various other benefits that encourage the sales process. Through a minisite, youll have the opportunity to communicate complete information about the property in a clear and organised way, such as high-resolution photographs, floor plans, a detailed description, the location on the map, characteristics of the location, and even virtual tours. Through these details, there is a greater focus on the property, as you will be dedicating an entire page to a single buying opportunity, eliminating distractions and directing the visitors full attention to the features and benefits of the house. Unique benefits you can expect - A well-structured minisite that can be optimised for search engines, benefiting you in terms of SEO, and thus increasing the visibility of the ad, attracting more qualified visitors; - You can include interactive tools on a minisite that will allow you to obtain crucial data about your potential customers, such as property valuation calculators, contact forms or chatbots to answer visitors questions in real time. By integrating a landing page into your ads, you can measure the performance of the interactions made with your microsite and ad, namely the number of visits, the average time spent on the page and the actions taken by visitors, allowing you to optimise your marketing strategy. From your customers perspective, having a mini-site demonstrates professionalism and care, conveying the idea of trust. In the long term, youll achieve higher success rates A complete and interactive minisite generates more interest and engagement on the part of potential buyers, increasing the likelihood that they will book a viewing, as they will have all the information they need at their fingertips to get to know the details of the property before the viewing, which can speed up the buying process. Whats more, by providing a more complete and personalised search experience, youll also give the user a better experience, increasing their satisfaction and strengthening your reputation. In short, a minisite is a powerful tool for boosting property sales , offering a more complete and personalised experience that will attract more visitors and more interest in closing the deal. How can you integrate all these benefits? By choosing to have a website that integrates landing pages into its ads, youll be working towards a more optimised, appealing and user-friendly site, which will offer a gateway to new possibilities . You can have a website like this by investing in eGO Real Estate websites, which you can integrate into your CRM. With this innovative solution, which will save you time and resources, youll have a vast sea of possibilities, since you can not only integrate landing pages, but also other functionalities such as a property appraiser, IMT simulator, development fractions or sales banners, among many others. Test it out and watch the results roll in! Ask for more information about all the features you can integrate into your site, in addition to the minisites, and turn it into one of the main channels for promoting your properties.
Source: Adobe Stock Author: Redaction The real estate market can be tricky and complex, requiring knowledge, preparation and a dose of organization. To be successful, it is essential to be prepared and have on your side a checklist that ensures nothing fails, listing the steps that must be guaranteed to ensure everything has an answer and that gets not only the properties but also customers. So, to help you, and with the support of several articles that you can find in SUPERCASA Notícias , we leave you the list that you must follow religiously, in order to ensure that everything is in order and that you can achieve good business! 1. Ensure a centralized management of all stages and aspects of the business; 2. Seek to automate processes; 3. Do custom data analysis and reports; 4. Integrate your business with database platforms; 5. Work the marketing of your agency; 6. Work the follow-up to the client; 7. Keep up to date as much as possible and participate in continuous training; 8. Measure the ROI (Return on Investment) of your business; 9. Build a network of contacts; 10. Integrate your business with the best CRM on the market. The real estate market is dynamic and requires the following of differentiated strategies, so adapt this checklist to the reality of your business and work towards its growth. However, consider that this is the necessary basis to ensure you stand out, and therefore it is important to make sure that you meet the steps to be the best professional in your area! From the acquisition of leads to the closing of the business, eGO Real Estate is the best CRM to work with, being able to integrate into it the Infocasa database platform , offering you, thus, a unified environment that allows you to organize all the relevant information for prospecting, fundraising, trading and selling processes. In addition, repetitive tasks such as sending emails, scheduling visits and tracking clients can be automated by eGO Real Estate , freeing you up time to focus on more strategic activities. And with Infocasa, you can generate detailed reports on the performance of your team and business, allowing you to identify opportunities for improvement and make more assertive decisions. If you are interested in growing and making a difference, following the checklist we have developed for you, you should start today to change to higher flights , starting by signing up for webinars and training courses that help you understand the importance of these actions, which you can access here. And if you would like to have access to a demo of everything that CRM eGO Real Estate allows you to do, click here and try it out!
Source: SUPERCASA Author: Redaction The new construction brings together several advantages, including the confidence that you will have a property built according to the latest safety standards, with elaborate finishes and increased comfort. In addition, new buildings require less maintenance as the materials are new and durable. Choose to buy a new property, suitable for your needs, and at the best price. If you are looking for properties in the new construction category look at SUPERCASA , but we leave you some suggestions that you will not want to miss! Amparo Wave Terrace, in Portimão - prices from 270.000€ Élou Empreendimento, in Loures - prices from 315.000€ Del Mar Waterfront Living, in Olhão - prices from 365.000€ Beato Quarter, in Lisbon - prices from 410.000€ Greenstone, in Porto - 975.000€
Source: Adobe Stock Author: Redaction Sharing links with your customers strengthens the relationship, promotes loyalty and the growth of your company, as it facilitates the purchasing and support process . In this way, the customer will have easy and immediate access to the information you want to share or promote with them, improving transparency and clarity in communication , and thus promoting trust and avoiding subtext. As a first step, marketing and advertising objectives and goals should be defined , so that links can be personalised and segmented to target different markets and audiences. It may also be useful to share links to reviews or testimonials in order to increase the credibility and perceived authority of the brand. Before you start communicating with your customers, you should consider: - Segmenting your target audience , creating groups and using their preferences in order to segment your audience. In this way, you can send personalised messages which, in turn, will increase engagement; - The choice of communication channel, with the option of e-mail, written messages, social networks or instant messaging; - Content, which plays a central role, with the option of headlines that engage your type of audience and the use of images to make communication attractive and easy; - Automatisation of sending , understanding the best time to do it and getting the client to interact with the messages. This is where the eGO Real Estate CRM comes in, playing a key role in helping to send links that you can share in different ways. In these links, you can share your properties in the portfolio, with personalised messages that will make a difference in the contact made, and benefit from other marketing tools that will help your business stand out. Whats more, you can consult performance metrics and draw conclusions that will help you refine strategies and personalise campaigns to be opened by your target audience! And remember: eGO Real Estate is the CRM of choice for professionals in the market , offering a variety of other solutions that you can integrate into your business! Try eGO and get access to exclusive conditions .
Source: Author Author: Jorge Garcia, Real Estate Specialist We have been blessed by nature, with a vast architectural, urban, and landscape heritage, a favorable coast, sea, and climate. Only cultural differentiation will set us apart from other destinations. The dynamics of our economic growth are increasingly dependent on tourism , an activity that, in the low cost - low service model, has low productivity and is at serious risk of volatility. If we do not invest in improving the quality and competitiveness of our offerings, demand flows will redirect elsewhere. We need to improve productivity, added value, and territorial homogeneity. We need to invest in training, capacity building, and certification of the value chain, and develop new tourist routes and new tourism-real estate products, which will relieve pressure on the infrastructure in currently over-sought destinations, which are at risk of saturation. Over the years, as a trainer, I have dedicated myself to the theme of Qualification, to understanding the audiences we work for. Changes in the consumption profiles of tourists and international property buyers, as well as technological transformations , have led to the need to deepen this competence. From the target audience to the segmented and personalized identity of the consumer, resulting in the enhancement of qualification. In Portugal, we have the conditions to offer more than just a mix of sun, cheap trips, and selfie backgrounds that add no economic value. It is necessary to find a balance between the city to visit and the city to live in. Tourists do not want to pay to see other tourists , and the international client who bought a property to live here temporarily or permanently wants to integrate into the local community they chose. In addition to the qualification of building offerings and their architecture, they chose to share this place with other resident people and their cultural behavior. Places are the basic units of the countrys economic growth. Prosperity depends on the ability of these places to grow, renew, and create an identity, with the allocation of capital and resources that they can attract. Lets focus immediately on the requalification of what already exists and is deteriorated, on solving the housing crisis by promoting investment and increasing supply. Ideological options to control sale and rental prices, the recurring return of the real estate bubble, and more recently, blaming real estate mediation for rising market prices, are unnecessary. Trust plays a fundamental role in the economy. Economic agents make their decisions based on expectations, predictability, and risk reduction. It is urgent to start building and rehabilitating at a price affordable to the wages earned by the majority of Portuguese people. It is necessary to restore legal security, reduce the tax burden, and ease legislative and regulatory requirements to reduce production costs. A final note to welcome the recent launch of a Foundation for the construction sector, which includes the main Professional Orders, Architects, Engineers, Economists, and companies in the sector. The Foundation aims to create a Construction Observatory , which will allow for the monitoring of trends in the sector and to promote and conduct studies that will support political decision-making in what are the major national strategic options. It also aims to contribute to defining a national strategy for the retention of talent in professions related to the activity, qualification, and professional valorization. Qualification is Necessary. Did you find this article interesting? Discover others on SUPERCASA News .
Source: Adobe Stock Author: Redaction Knowing how to deal with objections is a very useful skill in the property market, especially when it comes to clients visiting properties and making arguments that can leave even the best of estate agents disarmed. To get round these situations, having your wits about you and being prepared with good arguments is decisive, so to help you, well show you three strategies that can work very well. But first, understand why its so important to get around the objections that customers give you. Improve your services and grow as a professional Sometimes hearing what you dont want to hear is fundamental to helping you grow and improve in certain aspects . The same goes for the property market. Its natural to have objections - and there always will be, depending on how demanding your clients are - so if theyre something youre going to have to deal with, you might as well get something good out of them. Imagine, for example, that your client expresses a concern or fear. A real estate agents natural instinct is to comfort them and remove them from these ideas, but you should stop and think about whether these concerns make sense and, if so, look for a solution that suits your clients needs . Dealing with a clients objections in a sensible, empathetic and committed way will build trust in your services, and not just the image that your presence is only there to please them. Youll have more opportunities for a real and honest connection with your audience, creating greater opportunities for personal and professional growth and closing sales. So how can you refute your customers arguments in this intelligent and mature way? Here are our three tips. 1. Empathy and active listening Putting yourself in the customers shoes is the first step towards understanding them and thus finding an effective solution. By showing empathy , you will also show that you value the customers opinion, allowing them to express themselves honestly and freely. You will show respect and accessibility, which will help them to find the ideal argument to counter their objections in a closer and more connected way. 2. Transparency and honesty By providing concrete data about the property you are selling, market trends and how the negotiation process will unfold, you will also be demonstrating transparency, honesty and professionalism . The client will realise that you are not there to deceive them or just to try to sell, but rather to listen to them and their needs , which will facilitate the relationship and help to achieve a quick conversion . 3. Problem solving Instead of simply refuting the clients objections, try presenting alternative proposals that can meet their needs. This will facilitate negotiation, which is the essential stage in finding solutions that satisfy both parties, and will lead to a more harmonious and successful mediation. Furthermore, even in the face of criticism, you must remain calm and professional, using positive and constructive language. It is also at this stage that you must demonstrate your willingness to answer any questions the client may have , providing the necessary support, and following up with them after the transaction, showing them that their objections were unfounded and guaranteeing them a good experience. Refuting customer objections requires a skill that not all professionals can acquire, so the ideal is not to go against your customers ideals, but rather to present them with alternative solutions that may be better suited to what they are looking for. Also, be empathetic and professional, and remember that by following these tips you can turn disagreements into opportunities to strengthen relationships and achieve positive results for both parties. Also find out: Valuing a house: find out how to make this process easier , Property adverts: 4 tips to stop making mistakes and Give your website user a 360º experience: find out how
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