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Real estate

Gamification adapted to Real Estate CRM: understand how

12 ИЮНЯ 2024
Темы
Dicas Imóveis Mercado Imobiliário Imobiliárias Investimento Imobiliário Mediação Imobiliária Negócios Imobiliários Marketing Digital Tecnologia eGORealEstate Redes Imobiliárias
Gamification is a trend increasingly used in digital marketing and, associated with the real estate market, may open doors to more business.
Gamification adapted to Real Estate CRM: understand how
Source: Freepik
Author: Redaction

The dynamism of the real estate market, increasingly intrinsic to technology and digital marketing solutions, is opening doors to new concepts to attract and retain customersThe search for innovations and tools that optimize the sales process is constant and, in this context, gamification (or gamification) emerges as a strategic ally, capable of transforming the daily life of consultants and real estate agencies.

What is gamification all about?

In short, gamification is the application of elements that offer levels, such as a game, in non-ludic contexts, and serve to motivate, create Engagement and reward participants.

Internally, gamification can be applied to your team to motivate and maintain them with good performance, through levels of commissions, as a rewarding system, which will foster healthy competition, greater productivity and retention of talent.

How can you implement a system of commission tiers in your agency?

By investing in a gamified system of commission tiers, you can devise a powerful strategy to motivate and reward the high performance of your employees, driving sales results and the success of your agency.

Through the CRM eGO Real Estate, leader in the market for over 20 years, you will have access to tools that allow you to manage commissions, fully integrated and personalized for your agency, with which you will be able to save time and work, while the expert ego team handles the setup.

And how does it work? You can define the rules and values quickly, directly in the CRM, having access to a flexible system adapted to the way your agency works, differentiating the commissions according to the type of business, the profile of the consultant, whether or not there was sharing between agencies, costs, or if it was an internal business or with other stakeholders. 

In the end, you will also have the opportunity to export reports with complete and objective information, being able to analyze the results of your company. The commission system will increase your agency’s earnings as you can set specific targets and appropriate reward amounts. 

Through this use, it will have concrete results:

    • Ensures the management of the different commissions to be allocated for each business;
    • Enables the definition and division of commissions at the different stages of the sales process;
    • You will monitor, in real time, performance data of your employees and your agency, being able to set and establish the objectives
    • In addition to tracking and analyzing metrics, you can configure, customize and get concrete reports on the results achieved. 

Темы
Dicas Imóveis Mercado Imobiliário Imobiliárias Investimento Imobiliário Mediação Imobiliária Negócios Imobiliários Marketing Digital Tecnologia eGORealEstate Redes Imobiliárias
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