Imóveis Mais currently has five
shops and about 45 real estate consultants, having registered in 2022,
its best year ever. Paulo Rodrigues considers that the bet made in
SUPERCASA is more than won, contributing in a decisive way to the success of the company.
"I am a satisfied SUPERCASA client!
Tell us about the decision of being present in SUPERCASA since its launch.We
invested right at the beginning, because we know we have to be where
everyone else is. If we want to differentiate ourselves from the
competition on a digital level, promoting our clients' properties, it is
clear that we have to be on all portals. When
SUPERCASA
appeared, we still didn't know if it was going to be successful or not.
But we knew we had to make our presence felt. Therefore, the decision
was simple.
The SUPERCASA was a unanimous decision by the partners and, if there is a SUPERCASA 2, we will have to be there.
What impact will SUPERCASA have on your activity?Besides the notoriety of the brand itself, being in
SUPERCASA helps to reinforce our own brand.
SUPERCASA
was a pleasant surprise. I think that, after only two weeks, we were
already getting results from the investment made. That is, in a short
period of time, we were able to pay back the investment. We are present
in more than 60 platforms and, in some of them, the investment has never
been paid and perhaps it never will be. But,
in SUPERCASA, we achieved this in a short time and it was a winning bet."In a short time we paid back the investment"
What do you think of SUPERCASA's advertising strategy?SUPERCASA's
strategy is very well done. Betting on all communication platforms,
from radio to television, is what has to be done. If the platform is
already number one, that is the way to go. Involuntarily, if we hear the
same advertisement over and over again, we will end up going to see
what they are trying to tell us. That's how great global brands were
born. The wheel is made up. So,
I think the fact that there's repetition will make SUPERCASA grow, there's no doubt about it.To what extent have the SUPERCASA advertising campaigns brought you the most return?In truth, the SUPERCASA has always had good results
and has been a portal with a very continuous average of contacts.
Nowadays, when we receive a contact coming from the website, we
immediately understand that that contact is going to buy.
I have no doubt that there has been more than enough return from SUPERCASA. I am a satisfied client."There has been more than enough return from the SUPERCASA".
What is the main objective of Imóveis Mais?In our company, we have very well defined goals and we are satisfied with the results obtained in 2022.
Our goal is to work, to do a lot of business, but, above all, to have the best consultants. And our results are also the result of this.
What sets you apart from the competition?Imóveis
Mais has a different concept, seeking to meet what the client is
looking for. As the team of consultants brought with them different
experiences, we tried to get the best that each one has to offer. And
that's how we created the brand
Imóveis Mais.