Source: Freepik Author: Redaction The luxury residential market in Portugal continues to grow, with the Algarve, Porto and Lisbon highlighted. These findings are in The Wealth Report , an annual study by consultant Knight Frank, a partner of real estate firm Quintela and Penalva since 2021, which also reveals that one million euros gives only to buy 67 m 2 in Quinta do Lago, while with the same value it is possible to acquire 110 m 2 in Barcelona or 90 m 2 in Lake Como, Italy. The study, sent in a statement to SUPERCASA Notícias , shows that the Algarve is in the top 5 of the world markets in the luxury residential sector, where prices performed best in 2023. According to the study, among the top 100 destinations in the world in terms of price appreciation in 2023, the Algarve appears in fourth position, with a price increase of 12.3%, o nly behind destinations such as Manila (Philippines, 26.3%), Dubai (United Arab Emirates, 15.9%) and Bahamas (15%). With one million dollars, it is possible to buy in Quinta do Lago, in the Algarve, a luxury residence second home with 67 square meters (m 2 ), while with the same value it is possible to acquire 110 m 2 in Barcelona, Spain, or about 90 m 2 in Lake Como, in Italy. The lack of supply and the unique character of Quinta do Lago, explain the sharp growth in prices. Lisbon and Porto continue to grow In the list of cities and regions with annual growth in stable or positive prices are the cities of Lisbon and Porto . The two cities remain on positive ground, with growth in the order of 2.2% and 5%, respectively. Thus, Porto appears in 29th position , ahead of, São Paulo, Rome, Barcelona, Milan or Paris. Already Lisbon, is in 60th place, and surpasses cities such as Dublin, Vienna, Tokyo, Berlin or New York. The Knight Frank study also reveals that the price of luxury real estate in Lisbon is still expected to grow in 2024, in the order of 2.5%, being preceded by Seoul, South Korea, Zurich, New York or Paris. For Francisco Quintela, CEO of Quintela e Penalva, Knight Frank’s partner in Portugal , Lisbon remains on the radar and is in the top 10 of the survey in terms of location for new buyers, as stated in The Wealth Report. The forecast for growth in luxury prices in Lisbon remains very significant, as demand remains very strong in the luxury housing market, particularly in Lisbon, Cascais and Comporta, where the demand for luxury properties has increased significantly . He adds that this reality is mostly corroborated by the interest and realization of business by foreign investors, with high investment capacity. According to The Wealth Report, which tracks the performance of luxury properties in 100 key locations (including cities, sun and ski destinations), 80 locations experienced stable or positive annual price growth. Manila (26%) leads, but last year’s leader Dubai (16%) fell just one place. Asia-Pacific (3.8%) overtook the Americas (3.6%) to gain the title of best-performing world region, with Europe, the Middle East and Africa lagging behind (2.6%). As predicted last year, sunny locations continued to outperform, with an average increase of 4.7%, closely followed by ski resorts (3.3%) and cities (2.7%). According to Knight Frank’s The Wealth Report 2024, the number of UHNWIs in Portugal - those with a net worth of $30 million or more - will increase by 25%, reaching 1000 individuals by 2028. For Kate Everett-Allen, Head of International & Country Research at Knight Frank , in the note to which SUPERCASA Notícias had access, this fact, combined with the expectation that the ECB will start reducing rates in the summer, along with the recovery of the tourism sector in the country, will attract more second home owners and investors. It is thus expected that luxury prices will increase 2.5% in Lisbon in 2024. Follow more topics like this in SUPERCASA Notícias
Source: Freepik Author: Redaction If you begin to receive requests to visit the property you are selling, it is a sign that the disclosure of it is bearing fruit. This is a very positive result for you, the owner selling the house, as it means you are closer to completing the process. After completing the first steps in the sales process, and that go through the valuation of the house, find the sale price and find the best platforms to disclose it, You will see along with a series of other processes that are coming up when potential stakeholders begin to feel interest in a visit to your home. At this stage, you should expedite visits to the property to find the right buyer. Here, it’s important to keep in mind that you’re going to have to let strange people into the house you’re selling, and when that happens, make them feel at home, show them all the advantages and positives of the infrastructure, and even talk about the surroundings, services nearby, and as it is, in the skin of those who once lived there, live in that area. The conversation you will make with the potential buyer is essential in the sales process. However, if you do not feel comfortable participating in this dialogue, it is advisable to seek the help of a real estate agency to accompany you throughout the process. With the help of these professionals, you do not even need to be present at the visits, as they will do all the commercial part for you. Open-house: the strategy that can accelerate the sale of your home At this stage, you are expected to receive requests for visits from potential buyers and, if you are being mediated by a real estate agency, they will be the ones who will make the appointments and intervene in your favor in the dialogue with potential stakeholders. You will have the opportunity to accompany them throughout the process, if you so wish. To speed up the sale of your home, a strategy often used by real estate agencies, is the concept of open-house in which you will literally leave your home open to potential buyers who pass by and wish to visit it. Open-house is a strategy widely used in the North American real estate market, known to be effective, fast and more productive than several visits from different stakeholders, on different days and times, which require greater availability. With the open-house, it solves this problem by allowing several people to visit your home at the same time, in real time, being accompanied by the host of the open house . Advantages of open-house By doing an open-house, the likelihood of any of the visitors nurturing a real interest in your property increases, as a visitor can appear without warning, making the visit more relaxed and without a true sense of commitment associated. And then, of course, there is the question of convenience - instead of showing the house to each person, on different days and times, you can do it in a single hour. Tips for a good open-house These tips apply to both the open-house and the visits that you make individually to the property you have for sale, being essential in the success of the visit. 1. Avoid having pets present in the house during visits and clean up any traces of them - as you do not know if the person visiting the house is allergic or does not like animals. 2. Give the person space to visit the house at will . If you are not comfortable with having strangers in your home, pack all your personal belongings, or move them, and allow the visitor the freedom to walk around the prope 3. Aromatize the space, making it welcoming, appealing and inviting - you have certainly seen, in movies or series, the famous trays with cookies on the kitchen counter during an open-house; it is not by chance. Make your home as desirable as possible, making the visitor feel at home, comfortable and happy. 4. Keep the house bright, airy and organized. 5. Highlight the positive points of the property, explaining its history and highlighting the advantages of residing there. If there are questions, always answer cordially, trying to highlight the valences of the property. rty and explore the spaces. How to promote an open-house? With the dissemination of information through the internet , it will certainly be easy to find ways to disseminate your open-house, however, there are infallible means that can highlight the event: • With the help of the real estate agency that accompanies you in the sales process, make posts on social networks announcing the date, place and time of the open-house; • On the day of the open-house, point out that it is happening with some kind of flashy element - such as flags, roll-ups, informational canvas or plaque , which you can ask the real estate agency to accompany you. When people see the name of the real estate agency highlighted at the door, which must be open, the house they are selling, they will realize that it is an open-house, they will stop, ask questions, and be invited to enter. • Pass the word. This traditional method never goes out of style, because information can spread faster than you think, if you have friends who know someone who is looking for a home or know the right people to pass the information. In addition, using the database itself, the agency that will be accompanying you will certainly invite potential stakeholders for this visit, making the match between the needs of the buyer and the type of property. Are you ready to start receiving potential buyers in the house you’re selling? Get the deal done quickly with the help of our foolproof tips! And stay tuned to the next articles, which will expunge one of the most important processes of the sale: the formalization of the business
Source: Freepik Author: Redaction The first 3D houses have already arrived in Portugal. This innovation translates into a breakthrough that can revolutionize the way housing is built, allowing to respond to the vulnerabilities of the housing sector, particularly with regard to the lack of houses in the market in view of demand. The Portuguese company Havelar has thus built the first 3D house in Portugal, which will have taken about two weeks to complete. This is a novelty that has been quite common in foreign countries , but now finally comes to life in our country. The dwelling in question, built in Vila do Conde through a 3D printer, has 90 square meters and is T2 , with concrete walls. This structure took more than 18 hours to be erected, prepared to withstand earthquakes and thermal variations. If you are interested in learning more about 3D houses, read Houses 3D printed: the future of the Real Estate Market?
Source: Freepik Author: Redaction At this stage you will have already valued your property and obtained a clarification about the sale price on which you will place it on the market. If you have not read the article before this, we suggest you do so, as it will have an impact on the final value you can get from the sale: Valuation of the property on sale: how and why? Now that you are ready to start promoting your property, showing it to the world and to all potential buyers who may generate interest in it, the question is: what are the best means of disclosure to be able to sell your home faster? There are several strategies you can adopt, and it is expected that, by this time, is already being accompanied by an experienced real estate agency and that facilitates the process . Still, if you want to be informed about the best strategies, keeping abreast, too, of current trends, this is the step that should not jump before starting the disclosure of the property. Putting the property on the market: everything you need to know Certainly, without being in the skin of a buyer, has come across real estate ads at various times, channels and platforms, without looking for them. This means that the work of the real estate agent or owner was well accomplished, because it made the announcement reach the most remote audience, and the best way to do it is through the channels that we suggest today . Currently, with the means at your disposal, you can easily get a simplified disclosure of the house you are selling , however, the results may not be as good as those you would get from a real estate agency, which not only does the work itself, how it guides you and helps you find the ideal buyer, sorting between those interested who really want to invest and buy your home, and those who are just curious but not really interested in buying a property. All these factors must be taken into account, so our number one advice is to let yourself be guided by a specialized professional. However, it is important, when receiving the monitoring of an agency or real estate consultant, who also has a notion of the best means of disclosure. Get to know them in depth and the impact each of them will have on the visibility of your ad. For sale signs, tarpaulins, posters or flyers When selling your home through a real estate agency, you can benefit from a more traditional type of disclosure, which includes the communication door to door , using flyers , posters posted on the street or in the window of the real estate, with listings, or the traditional For sale sign on the facade of the house you’re selling. These media can usually reach a good audience, however, will not be as effective as an online disclosure. Unfortunately, one of the disadvantages of this type of disclosure is that it is very limited to the geographical area of the area where the real estate agency is located and the house it is selling . An outsider, for example, will find the ads more difficult. However, it remains an excellent option to attract the interests of locals. Real estate portals The greater the visibility of the platform where your ads are, the greater the reach they will have. This is a rule by which you should be governed when placing your property on the market, choosing to choose only the portals with greater recognition and notoriety of the general public. Choose a real estate agency that advertises in the best real estate portals and make sure that all the conditions are met so that your ad has the highest quality: • Photos well lit and framed • Virtual tour • Video of the property • Full description with relevant information about the property • Address with geolocation • Contacts If by chance you are not working together with a real estate agency to help you sell your home, know that you can advertise your property for free in one of the largest real estate portals, such as SUPERCASA , where you can benefit from two free ads. Thus, the conclusion to draw is that always opt for the guidance of a real estate agency, which with its own resources will make your ad reach a larger audience. You can and should ask to follow the process, in order to make even more effective the disclosure strategy, and appeal to the real estate that entrusted your property is in the main real estate portals, with SUPERCASA and CASASAPO . Speed up the sales process and continue the journey to the next step!
Source: Freepik Author: Redaction JLL announced in a statement to SUPERCASA Notícias that it has once again been recognised by Ethisphere, the world leader in defining and advancing standards of business practice, as one of the 2024 Worlds Most Ethical Companies . Since 2008, JLL has been honoured for demonstrating exceptional leadership and a commitment to business integrity through ethical best practices. In 2024, 136 organisations from 20 countries and 46 sectors were honoured. Among these, JLL was one of the four highlighted in the real estate area and, in the range of 11, has already been nominated more than 17 times for the ranking. Ethics is one of the most important principles for JLL and is at the centre of everything we do. This award reflects our culture of integrity, a fundamental part of helping to build an increasingly prosperous and responsible property future, comments Patrícia Barão, Head of Residential and Chair of the Executive Committee at JLL. JLL was also recognised with Ethispheres Compliance Leader Verification certificate, which involves a rigorous assessment of the ethics programme as well as the corporate culture. This recognition is awarded to selected organisations that demonstrate a high standard of excellence. The certification replaces Ethispheres Ethics Inside Certification, which JLL held from 2008 to 2022. Clients and organisations continue to recognise JLL globally for its ethics, corporate citizenship and commitment to being an employer of choice. Stay tuned to SUPERCASA Notícias for more topics related to the property market
Source: JLL Author: Redaction The JLL Markets team in Porto, placed i-Charging - a company specialized in solutions for electric mobility infrastructures - in the Marechal 50 building, as the real estate consultant told the SUPERCASA Notícias newsroom. The Marechal 50 project includes the rehabilitation of an existing building with 695 m 2 and unique architectural features , as well as the construction of a new contiguous building with 1,017 m 2 . The building that already existed was completely refurbished to ensure all the comfort conditions for new tenants , and the new provides open-space office spaces, offices with a glazed facade open to the gardens and a reception. This project has space to include various types of amenities such as cafeteria, gym or other relaxation spaces, in addition to benefiting from natural light in abundance The i-Charging will occupy this space located on the avenue perpendicular to Avenida da Boavista, with 14 parking spaces in the basement, which has direct access to both buildings, and 4 outdoor spaces. This iconic project, located at the intersection of two of Porto’s main avenues, has met the requirements of i-Charging demand. In addition to its cache and prime location the versatility of the space was decisive in the choice of this company. In Porto, the recovery of old buildings has been one of the most effective ways to meet the demand for office spaces, which has been growing widely in recent times , explains Cristina Almeida, Markets & Capital Markets Porto Director at JLL . We are excited to have i-Charging join its headquarters in one of the most iconic places in the city of Porto. With the expanding business and vision for the future, we feel the need to offer our employees a quality space that can accommodate our constantly evolving operations, as well as the resources necessary for the development of our activity. The truth is that the recovery of this iconic building corresponds to our vision of sustainability, combined with the energy efficiency of infrastructures, through the installation of photovoltaic solar panels and the possibility of charging the vehicles of our fleet that is 100% electric , Pedro Silva, CEO of i-Charging. The privileged location is one of the assets of this project, with quick connection to the main roads (A1, A28 and VCI), 15 minutes from Francisco Sá Carneiro Airport and close to a wide range of services and public transport network. SUPERCASA Notícias brings you all the news related to the real estate market
Source: Imobinvest - Salão do Imobiliário Author: Redaction The 5th edition of Imobinvest - Salão do Imobiliário is almost here. The event will once again take place at the Alfândega do Porto Congress Centre and will be held from 22nd to 24th March 2024, starting next Friday. This edition will once again take place at the same time as the Smart Home Show - Salão de Domótica, according to the information provided by the events organisers to SUPERCASA , Media Partner . From 22 to 24 March, the city of Porto will host the most eagerly awaited event for enthusiasts and professionals in the real estate sector in Portugal - Imobinvest. With the prestigious Alfândega do Porto as its backdrop, the event promises to be a milestone for the national property market. Imobinvest is recognised as one of the largest events dedicated exclusively to the real estate sector, being the only event in the sector in the north of the country that provides a unique environment for networking, learning and business. This year, were once again bringing together the main players in the market, investors and developers at Alfândega do Porto , says Rita Duarte, the events director. What to expect from the 5th edition of Imobinvest - Salão do Imobiliário: 1. Conferences: renowned experts will share their perspectives on market trends, emerging opportunities and the challenges facing the property sector. 2. Exhibition and Business: a unique opportunity for participants to explore a wide range of products and services related to the property sector. Leading companies will present projects, technological solutions and investment opportunities. 3. Exclusive Networking: Imobinvest offers a favourable environment for establishing relationships. From local entrepreneurs to international investors, the event attracts a diverse range of professionals, creating a favourable environment for strategic partnerships. Imobinvest - Salão do Imobiliário and Smart Home Show - Salão de Domótica are organised by Zest - Marketing e Eventos and once again count on CASASAPO , SUPERCASA and Infocasa as Media Partners, and eGO Real Estate as the Official CRM. Privileged location The choice of Alfândega do Porto as Imobinvests headquarters emphasises the historical and architectural importance of the location. Situated on the banks of the River Douro, the Alfândega provides an inspiring setting that perfectly complements the dynamic and innovative atmosphere of the event. How to take part Those interested in taking part in Imobinvest can find out more and secure their invitations via the events official website or via the official partners, CASASAPO , SUPERCASA , Infocasa and eGO Real Estate , using the form available here. Get ready for three intensive days of knowledge, networking and business opportunities in the magnificent city of Porto. And also follow: eGO Real Estate kicks off 2024 with new real estate training courses , Get to know Infocasas new customisable ACM and i2v Real Estate: SUPERCASA leads on the first day
Source: JLL Author: Redaction In a statement sent to SUPERCASA Notícias , JLL , the real estate consultancy, presents the Bonjardim project, a residential development with a premium location, situated in the centre of Porto , just a few steps from the Aliados and the Bolhão Market, one of the most traditional areas of the undefeated city. This project will host an event as part of the Once Upon a Space concept, the main aim of which is to combine art with the real estate sector and thus offer customers a unique experience that harmonises tradition and modernity. Bonjardim is a project that perfectly combines tradition and modernity. With 93 flats spread over 6 floors, it has typologies ranging from studio to four-bedroom flats with parking, balconies and fantastic terraces. Some of the flats have jacuzzis or private swimming pools. This new condominium stands out as one of the largest residential projects in the centre of Porto. It also has a central square that will be a new meeting point in the city , offering a variety of shopping and leisure spaces for residents and visitors. We are very excited to present Bonjardim, a project of proven quality and innovation. In addition to its comfort and convenience, this new condominium also represents a unique investment opportunity. It brings a new dynamic to Portos historic centre and a new format for residential buildings, which increasingly promote community living, explains Patrícia Barão, Head of Residential at JLL. On 14 and 15 March, Bonjardim will host the Centralities exhibition, curated by the Lisbon Art Office (LAO), whose format aims to incorporate art into everyones daily lives, as well as highlighting the pleasure of living in the city centre, taking advantage of a simple and practical way of life . At the event, there will also be a model flat available to visit and special conditions for visitors interested in buying a property in Bonjardim. We believe that the combination of art and property offers a new perspective on the concept of housing. This is how we intend to combine the exclusivity associated with this segment with the distinctive promotion of the properties to be marketed. The artistic aspect is a differentiator that enriches the experience, an aspect that is highly valued by this type of client, adds Patrícia Barão, in the note to which SUPERCASA Notícias has had access. This exhibition is more than just an art show. Its an opportunity for visitors to project themselves into the space, the art and the lifestyle that the Bonjardim development offers. We are confident that this collaboration will be a success and we look forward to welcoming visitors to this unique experience, says Aniceto Viegas, CEO of Avenue. For Rita Rodrigues da Silva, Founder and CEO of Lisbon Art Office: we reflect on art in an urban mobility based simultaneously on memory and the (un)balanced geometry of the speed at which we live. Weve tried to emphasise the sensory nature of everyday life in a contemporary format that allows us to take the time to appreciate the beauty that nourishes and inspires us. This is part of Prime Selection by JLL, the property consultancys new website focused exclusively on high-end housing in Lisbon, Porto, Cascais, Oeiras, the Algarve, Comporta and Funchal. See also JLL advises on one of the most prominent deals in Lisbon and Conjuntura da Construção | February 2024
Source: Freepik Author: Redaction Nobody said running a business was easy. You need a vocation , an entrepreneurial spirit, the ability to deal with obstacles and adversity , as well as a good dose of discipline and creativity . Especially for a manager who is just starting out, these start-up processes can seem confusing, with everything they involve, and they dont always seem to have an end in sight. However, SUPERCASA Notícias is here to help , starting by introducing you to 5 entrepreneurial terms that you really must understand. And if youre involved in the property market, whether youre an agency manager or working as an individual, these five terms will be even more important, so were offering you solutions and shortcuts to deal with the concerns you may face . 1. Break-Even In Portuguese, ponto de equilíbrio (break-even point) is perhaps the most important point you should start your management with. As the name suggests, it presupposes a balance between costs and profits , which must be maintained in order to grow and make as much profit as possible. We all know that the property market is extremely volatile and that it takes a lot of effort and hard work to not only find properties to keep in your portfolio, but also buyer clients who will invest in what you have to offer, so that you can earn your commission and keep your business stable and profitable . To help you with commission management, assuming you have an agency with more employees, it would be interesting to try management platforms that allow you not only to manage commissions automatically, but also to invoice the entire company , without the need to purchase additional services, without added worries, with maximum ease and brutal efficiency - with the advantage that they can be integrated into your CRM . eGO Real Estate allows you to optimise this, offering essential added value for successful management. 2. Elevator-pitch Because a good idea must be accompanied by a good speech, the elevator-pitch is the ability to present an idea quickly and clearly to both investors and clients. You can apply this method with your potential clients, giving them quick and effective messages via mailshots, short videos or micro-sites designed specifically to attract them and turn their attention to what you have to say. How can you do this? Ideally, with a good campaign module, you can create communication that is as effective as a shotgun blast and saves you time and resources . Youll find this functionality in eGO Real Estate, which in addition to the invoicing tools we talked about above, has solutions that provide you with micro-sites for the properties you have for sale, personalised brochures , mailshots , and promotion of your properties directly on social networks . 3. MEI (Micro individual entrepreneur) This is the term you need to know if you are self-employed and an individual. As a property consultant competing in a competitive market made up of large agencies, its important to have powerful strategies that can help you stand up to the big sharks. To do this, we advise you to look for strong partners with complete solutions that reach all segments of the business, such as eGO Real Estate, which has specific plans for consultants that you can use to your advantage. Another very important platform that can help you with your property search is Infocasa - As Minhas Rotas , which allows you to receive alerts about new properties coming onto the market and always stay one step ahead of the competition. 4. Networking Networking is extremely important for anyone looking to succeed in their field, have a successful business and stay ahead of trends and the latest developments. This implies a good network of contacts and connections that you have to nurture and feed, but the basis will be this: having an online presence. The internet currently plays a major role in the way connections and partnerships are established, and today it is the strongest and most effective means of networking. So if you run a real estate agency or manage your own property portfolio, the first thing you need to do is be present on the main property portals . Dont choose just any property portal, or those that you think can bring you a return and then fail to deliver. Opt for the strongest property portals on the market, those you hear about in the media, such as radio, and those you recognise for their reputation and track record. Choose SUPERCASA and CASASAPO , two portals that will give visibility to your adverts and increase your networking skills when combined with other solutions, which weve already mentioned in this article, such as the communication strategy through eGO Real Estate . 5. ROI (return on investment) ROI, or Return on Investment, is a financial metric that you should consider in order to achieve the maximum possible return, as you will be calculating the money spent and the money invested. In short, this concept lets you know how much money your company earns from each investment made. It may seem irrelevant, but its a key entrepreneurial strategy for your companys financial success, and one that you must understand in order to grow in the market. And how can you calculate it? Simply subtract the gains obtained from the initial investment and then divide that same result by the investment ROI = (Earnings - Initial Investment) / Initial Investment This way, youll realise that every investment you make will have an impact on your profits, so its important to choose good investments with a guaranteed return that can help you grow and expand your business. After everything weve explained in this article, do you still have doubts about where you should invest? Choose the right partner for your property business - one that will provide you with a range of solutions and functionalities that are both useful and essential in the day-to-day management of bureaucracy and communication strategies for your products. Invest in platforms with guaranteed quality and returns, such as eGO Real Estate and the SUPERCASA and CASASAPO property portals. Read also: Do you have a business? Discover 3 marketing trends
Source: Freepik Author: Redaction KREST Real Estate Investments has sold K-Tower, located in Lisbons Parque das Nações, to German investment manager Real IS. The deal was advised by JLL and RRP Advogados , who acted on behalf of the seller in the real estate and legal spheres, respectively, according to a statement issued by the property consultancy to SUPERCASA Notícias . With approximately 15,000 m² of office space, spread over 14 floors, K-Tower stands next to Gare do Oriente, in Parque das Nações, framed by approximately 5,500 m² of green areas and a central square shared with the Moxy hotel (which was also developed by Krest Real Investments). Completed at the end of last year, this is one of the most modern office buildings in Lisbon and stands out for its high standards of sustainability, distinguished by the BREEAM Excelent certification. K-Tower opened its doors with a 100 per cent occupancy rate, with Critical Techworks (80 per cent) and Spaces from the IWG Group (20 per cent) as tenants. João Sacadura, Head of Office Investments at JLL, comments: this will certainly be one of the standout deals in the Portuguese investment market this year, as it involves one of the largest and best office buildings recently completed in Lisbon. It is a high quality asset, with good tenants and in line with the new and demanding requirements in terms of sustainability, and has generated a lot of interest among investors . He adds in the note to SUPERCASA Notícias : the deal also sends an important signal of confidence to the sector in the wake of a less dynamic 2023 in terms of property investment, especially in the office segment. On the one hand, it shows that institutional capital continues to invest in this asset class and in the Portuguese market. On the other hand, it confirms the improvement in sentiment seen at the beginning of the year, which opens up good prospects for the markets performance in 2024 , said João Sacadura. This operation also brings to a close with a golden key all the work carried out by JLL throughout the different stages of K-Towers development. It should be remembered that, in addition to advising on the sale, which was provided by the Capital Markets Department, JLL had also supported KREST Real Estate Investment in the process of leasing the spaces, in a mandate led by the Office Leasing team. In addition, through its construction and design company, Tétris Design & Build, it was also responsible for carrying out the fit-out project for the new Critical Techworks offices, which occupy 80 per cent of the tower. Follow more topics related to the property market in SUPERCASA Notícias
Source: Freepik Author: Redaction Are you a business owner or part of a dedicated team? The world and the market are changing . This is the fundamental information you need to retain in order to grow and keep up with the evolution of trends , strategies and tricks used both by other companies, which have nothing to do with you, and by your competitors, who will easily overtake you if you dont immediately implement the necessary changes to meet the needs of the market. If your business is linked to the property market , in particular, its important to keep an eye out for new brands launched on the market, new trends and novelties , as well as analyses of the sector , knowledge of market developments and how your closest competitors are currently moving . To this end, SUPERCASA Notícias presents you with 3 main current marketing trends that you should follow in order to implement them in your sales and service ratios. 1. User Experience (UX) and SEO (Search Engine Optimisation) Google is a search engine that everyone has heard of - and those who havent are probably living under a rock - and is a universal term when it comes to online searches. Nowadays, youd be hard-pressed to find anyone who doesnt use Google and its various tools, so its essential to understand the weight that this digital monster exerts on influencing consumers . Before we go into SEO - Search Engine Optimisation , its important to understand what User Experience (UX) is all about, and how these two terms are related. UX deals with the design issues associated with the product and how, associated with neurological phenomena, these affect the users perception. Were talking, for example, about the way a button is designed, its location, and the users receptiveness to the stimulus caused by that detail, which will certainly have a direct influence on how different services, products and software are used, explored and appreciated. When you apply UX to websites and software, you quickly realise that this is one of the keys to success , understanding that you need a good user experience associated with design, development, available features and many other variants. Now, this matrix will later have results in SEO - which is why these two concepts can touch, since the term implies search engine optimisation with a direct result on the positions a site will have in Googles results listings . So the better your site, the better position it will have on Google, and the better your site, the better your user experience , which will result, indirectly or otherwise, in more sales, more growth and better performance . Did you know that eGO Real Estate, the leading CRM in the property market, has an excellent range of options for property websites, as well as a team that can give you a free consultation in 20 minutes to measure all the criteria mentioned above ? In an optimised, professional way, and above all, with attention to detail and the needs of your business, they will provide you in no time with solutions to improve SEO, as well as unique features that will improve the UX performance of your site. Invest in these details. 2. Social Selling This is not exactly a recent trend, as it has been practised for decades, if not millennia, if we think back to how transactions were made in medieval times. And what does it consist of? As the name implies - social selling - its people selling to people. Constantly evolving, this marketing trend, which has spread to digital marketing, is key to good results, especially if your business involves attracting customers, as is the case in the property market. There needs to be direct interaction between brand and consumer, on platforms such as social networks, newsletters, email marketing ... all of this will make your social selling boom in terms of your potential clients knowledge of your business, making them more aware of the existence of your company, your products and what they can offer them . The most effective way of integrating social selling into your business will be to find a way of enabling the integration of leads from social networks into your management platform, and there is no better option for this than eGO Real Estate - it enables the integration of the leads you receive from Facebook or Instagram into your CRM, gives you access to the management of your business, as well as the management of the conversion you receive from social platforms, and you also benefit from other digital marketing tools, with the possibility of creating communication campaigns and micro-sites. Try this side of the business with eGO Real Estate and amplify your social selling. 3. Artificial Intelligence Weve been talking a lot about Artificial Intelligence in recent months, and not in vain. The truth is that this is an increasingly strong trend in all areas and sectors. Why is that? Theres a lot of discussion around artificial intelligence, but the truth is that this mechanism has revolutionised the way everything is done, changing discourses, processes, data collection and processing and even the creative processes associated with marketing a brand or company. Are you a property agent? This could be your greatest ally . Using artificial intelligence, youll have the best of both worlds and youll increase your productivity exponentially as a professional who always needs to be on the lookout for new clients, new properties on the market and new trends . And there are products for this too, which you can find out about here. But thats not all. Artificial intelligence has enabled a whole host of other things that were impossible before, such as immersive experiences and virtual reality, which you can now combine with your property agency. How? Through recent platforms on the market such as Virtual Tour , the cheapest and fastest way to create virtual tours of the properties you have for sale. Dont miss out on this important trend. These are just some of the current trends , but there are so many more. Keep reading SUPERCASAs articles to keep up to date with whats new and whats happening in the property sector, as well as the strategies you can use to boost business yourself, using cutting-edge platforms that can make your day-to-day business management easier.