Source: SUPERCASA Author: Redaction Your house wont sell itself. Contrary to what you might imagine, its not enough just to put your property online and hope a buyer comes along; you need investment, attention to detail and elements that make a difference to the buyer. From the quality of the photos to the full address, factors come into play that make the difference between a good advert and one thats impossible to ignore. If you really want your house to sell quickly, and youre advertising it on a property portal like SUPERCASA , these are the tips you shouldnt leave out when youre building your advert. And if you still have doubts about the platforms where you can advertise your home, read the article Putting your property on the market: the steps to follow and make the right decisions. And we repeat: the ideal is to team up with a real estate agency, as they will know exactly how to advertise your property and make it as attractive as possible to a potential buyer. However, if you are advertising your property on your own and are looking for advice on what you can do to improve its quality, these are the tips you should consider - and remember: at SUPERCASA , up to two adverts are free. Photographs If you have any doubts about what the first thing a person looking for a house will see, well demystify the issue for you: its guaranteed to be the photographs. Even before the buyer reads the description or looks at the typology, the first thing that catches their eye is the cover photo. This first impression is very important. It wont be essential, as other details such as the type, location and type of property will be looked at next, but it is very important. Therefore, and because a first impression can dictate the future of the potential buyers interaction with your property , make sure you have well-lit, well-framed photographs where all parts of the property are noticeable and appealing. If possible, opt for professional quality photographs, and choose the best one for the cover of the advert. Use natural light to your advantage and dont forget home staging, or the art of making things look better on camera than they really are. Tidy up the spaces, clear them of objects that might distract from the main focus, and try to capture as many details of the house as possible. Virtual Tour Following on from the tips we gave you above, and because being able to show as many details of the house as possible will only be possible with an immersive virtual reality experience , you should make sure that your advert contains this multimedia element. If your house is being sold through a real estate agency that advertises it on property portals, its important to make sure they have the right tools to create a virtual tour. If this element is not included, suggest that the agency you are working with sign up to services such as Virtual Tour by eGO Real Estate , which creates virtual tours in a convenient, quick and economical way and provides an exclusive experience for property adverts. Address We know it can be uncomfortable to disclose your address, but if you want your house to sell, its essential that you consider this requirement in your property advert. One of the first things a buyer will look for when searching for the perfect property is the exact location of the house, in order to understand whether or not its worth the investment. This detail makes all the difference, as it gives a complete picture of what it will be like to live in that house, with everything that surrounds it . Thats why wed like to stress once again: if the agency advertising your property hasnt listed the address in the advert, insist that they do, as it will make all the difference to your advertising strategy. Price The same applies to the price, which is ultimately one of the parts that weighs most heavily on the buyers decision. After looking at the photo in the advert, the next thing the buyer will look for is the price, which is why its important to itemise it in the advert. Its also important to bear in mind that if the person looking for a house uses a search filter, indicating a maximum value for which they are willing to invest, and your property is indicated with a minimum difference, your advert may no longer appear. Thats why its important to put in a round figure that will make your advert appear. Imagine, for example, that your property is priced at 300,785 euros. If the buyer applies a search filter that returns results only up to €300,700, your advert will no longer appear, or if it does, it will be hidden on the following pages. Description of the advert In this section, you should clearly indicate the characteristics of your property, whats in the neighbourhood (shops, services, pharmacies, schools, hospitals, beaches, etc...) and whats special about it . For example, do you have a storage room? Does it have a balcony or terrace? Is there a barbecue in the garden? These are the details that its important to mention in the description, because once a buyer reads them, theyll match up what theyre looking for in a future home and decide whether or not its the perfect option for their needs. Make sure that your advert meets all these characteristics and check, if necessary, with the real estate agency that is accompanying you in the process, that everything is ready for your successful sale ! And keep following the next few tips, which will take you to the next stage: speeding up the property visits and finding the buyer.
Source: Freepik Author: Redaction At this stage you will have already valued your property and obtained a clarification about the sale price on which you will place it on the market. If you have not read the article before this, we suggest you do so, as it will have an impact on the final value you can get from the sale: Valuation of the property on sale: how and why? Now that you are ready to start promoting your property, showing it to the world and to all potential buyers who may generate interest in it, the question is: what are the best means of disclosure to be able to sell your home faster? There are several strategies you can adopt, and it is expected that, by this time, is already being accompanied by an experienced real estate agency and that facilitates the process . Still, if you want to be informed about the best strategies, keeping abreast, too, of current trends, this is the step that should not jump before starting the disclosure of the property. Putting the property on the market: everything you need to know Certainly, without being in the skin of a buyer, has come across real estate ads at various times, channels and platforms, without looking for them. This means that the work of the real estate agent or owner was well accomplished, because it made the announcement reach the most remote audience, and the best way to do it is through the channels that we suggest today . Currently, with the means at your disposal, you can easily get a simplified disclosure of the house you are selling , however, the results may not be as good as those you would get from a real estate agency, which not only does the work itself, how it guides you and helps you find the ideal buyer, sorting between those interested who really want to invest and buy your home, and those who are just curious but not really interested in buying a property. All these factors must be taken into account, so our number one advice is to let yourself be guided by a specialized professional. However, it is important, when receiving the monitoring of an agency or real estate consultant, who also has a notion of the best means of disclosure. Get to know them in depth and the impact each of them will have on the visibility of your ad. For sale signs, tarpaulins, posters or flyers When selling your home through a real estate agency, you can benefit from a more traditional type of disclosure, which includes the communication door to door , using flyers , posters posted on the street or in the window of the real estate, with listings, or the traditional For sale sign on the facade of the house you’re selling. These media can usually reach a good audience, however, will not be as effective as an online disclosure. Unfortunately, one of the disadvantages of this type of disclosure is that it is very limited to the geographical area of the area where the real estate agency is located and the house it is selling . An outsider, for example, will find the ads more difficult. However, it remains an excellent option to attract the interests of locals. Real estate portals The greater the visibility of the platform where your ads are, the greater the reach they will have. This is a rule by which you should be governed when placing your property on the market, choosing to choose only the portals with greater recognition and notoriety of the general public. Choose a real estate agency that advertises in the best real estate portals and make sure that all the conditions are met so that your ad has the highest quality: • Photos well lit and framed • Virtual tour • Video of the property • Full description with relevant information about the property • Address with geolocation • Contacts If by chance you are not working together with a real estate agency to help you sell your home, know that you can advertise your property for free in one of the largest real estate portals, such as SUPERCASA , where you can benefit from two free ads. Thus, the conclusion to draw is that always opt for the guidance of a real estate agency, which with its own resources will make your ad reach a larger audience. You can and should ask to follow the process, in order to make even more effective the disclosure strategy, and appeal to the real estate that entrusted your property is in the main real estate portals, with SUPERCASA and CASASAPO . Speed up the sales process and continue the journey to the next step!
Source: Freepik Author: Redaction We continue to explain everything about the process of selling a property, if you are an owner interested in this subject. Today, were talking about the valuation of the property when selling, its importance and how it can affect the deal. And if you havent read the previous articles, we advise you to do so: - You have a house you want to sell: what should you take into account? - The first step to selling a house: what should you do? - 4 essential valuation strategies when selling a house If youve read the articles mentioned above, youve already begun to realise how time-consuming and peculiar this process can be, especially if you want to increase the value of the property through internal and external improvements . However, despite being complex, carrying out a valuation is simpler than it seems , so well show you 1) how and where to get one and 2) the factors that influence valuations. Valuing the property to find the sale price: the importance Before you go ahead and advertise your property on the market, you need to determine a fair sale price , which can be conditioned by various factors (type, location, state of repair, nearby services, etc.) . Ideally, before you decide to go ahead with the sale, take a look at your property and make an assessment yourself: does it need work? Is there anything you can do to increase its value? By asking yourself these questions, youre immediately putting yourself in the role of a potential buyer , who is unlikely to pay the highest price for something they consider to be less than ideal. So, if its a used property thats several years old, identify the main vulnerabilities (chipped paint, an unkempt garden, old plumbing...) and try to improve them, or even fix them, in order to get the best value for the property. If youre looking for tips on how to carry out these improvements, as well as the associated benefits, costs and expenses , we recommend you read the articles Tips for remodelling your property without spending a lot of money and Are you going to remodelling your house? Find out about the associated costs . Once youve completed this phase, how can you get a property valuation? The quickest way is through online platforms , where you enter your propertys details and receive an analysis. You can find this solution on the SUPERCASA portal, under Property Valuation by Infocasa . The ideal way is through a real estate agency that can help you in a totally personalised way, with exclusive support dedicated to your needs, using its own platforms for real estate prospecting , Infocasa being the most complete and suitable for this task. What are the factors that influence the valuation of a property? Location is one of the most important factors and the one that weighs most heavily in the valuation of a property, but there are others that can make the price you ask for your home go up or down . Get to know them. Year of construction This variant is simple: the older the property, the lower the sale price. However, there may be exceptions depending on the state of conversion and the characteristics of the house, as well as any interventions that have been made to it - hence the importance of rehabilitation and remodelling. If its a newer house, youll have a better chance of getting a good price for it, but everything will depend on other factors. Type and areas The area of the house is what counts most after the location, followed by the type of property. Here we are obviously talking about the number of rooms and available space , which, whether larger or smaller, will have a bearing on the value attributed to the sale. A house with large areas will be valued more highly than a more enclosed property, but a house with more rooms and smaller areas can be valued just as highly. Energy efficiency As a current concern for many investors, it is common for a property with greater energy efficiency to be valued more highly than one with poorer performance. The type of materials used in the construction of the house, their quality and the finishes will also have an impact. A property with specialised features will be considered more attractive to investors. View from the property and services nearby A more isolated house, with few services nearby and a less desirable view, will be considered a less valued property than one close to several accesses and with an unobstructed view. Lets imagine, for example, a property by the beach, close to supermarkets, schools, pharmacies and other services, and with a sea view. Compared to a property located in a more secluded area, the price will tend to go up for the first property, as this is something that buyers can value, depending on their needs . Market trends Its important to emphasise that none of the factors listed above are fixed or absolute truths , because market trends also play a role, such as whats in demand at a certain time, the type of housing in vogue or locations that are more or less in demand as a result of socio-cultural or tourist phenomena. This volatile factor will influence the value of your property in one way or another, whether or not it takes into account all the factors listed above. So you already know: go to a real estate agency or consultant, show them the house you want to sell, and let them guide you through the process. Youll receive advice on the most appropriate price to sell your house for , in line with market trends, and speed up the process that will lead you to closing the deal!
Source: Freepik Author: Redaction In previous articles, weve already listed the steps you need to take to start the process of selling a house . If you havent read the previous article, go to First step in selling a house: what to do? and find out exactly what awaits you. SUPERCASA Notícias guides you on this journey, explaining step by step everything you need to know about each of the processes - in this case, the strategies you should adopt to increase the value of your property. What should you do to increase the value of your property? This is one of the first things you need to do before going ahead with publicising your property. At this stage, it is essential that you take a critical view of the property you are selling in order to understand exactly which points can be improved and which ones you should use as strong selling points. Look at your property, see what needs to be improved and get to work! Were not talking about very complex works or those that require a large investment, but rather small improvements that will make all the difference when it comes to publicising your property . If you have an ageing, poorly maintained property that needs work, the less value buyers will want to give for it, so if you want a good return on the sale, you need to take these needs into account. No matter how beautiful or comfortable you think your home is, an investor may not look at it in the same way, so its essential to put yourself in the role of the buyer and carry out as many interventions as possible to increase the fair sale value . 1. Ask for help Before embarking on the valuation process, if you dont know exactly where to start, our advice - which will serve you for every step along the way - is to enlist the help of a specialised professional. This is the most effective way to achieve the best results. An experienced property professional will be able to tell you exactly which points are most or least valued by a buyer. So find a real estate agent or agency, arrange a visit to the property with them and ask for advice. As these professionals have their own tools, such as platforms that can generate Comparative Market Analyses , they will be the right people to tell you exactly what you need to do to add value to your home. 2. Improve the propertys energy quality One of the points most appreciated by buyers is the energy efficiency of a property. We live in a time when environmental concerns are growing and greater care is being taken with materials and equipment. If your house isnt brand new, its advisable to upgrade it from an energy point of view, as this will add value and will be a better selling point. Whats more, because the energy certificate is a mandatory document when selling a property, youll have a better chance of a successful sale if you present a document with good energy data, which will pass with flying colours in the assessment of the experts who will be inspecting the efficiency of the house. Here are some examples of how you can improve the energy quality of the house youre selling: - Install energy-efficient windows: this may seem like a large investment, but it will pay off after the sale, as it is one of the interventions that most increases the value of a property; - Install photovoltaic panels: nowadays, through electricity companies, it is possible to contract the installation of this equipment in an accessible and economical way, which also increases the value of the property. 3. Deep clean If its a property you dont live in, its extremely important that you clean it before you start the publicising process. You dont want photos where the house looks unkempt, dark or untidy, as this will affect the quality of the advert for sale and generate less interest. The same applies if its a house you normally live in. Clean and organise it so that it looks bright, tidy and free of many objects - especially personal belongings. So before you present your house to the world by putting it on the market, make sure it looks good and appealing, especially just before the estate agent visits, who might take the opportunity to take photos of it. 4. Painting, renovations and repairs The aim here is not to completely renovate the house or invest in major alterations, because when youre buying a house youll already have some money set aside for work of this calibre. However, minor painting, repairs and interventions do have an influence on the buying process. So if your property has any defects or imperfections that need looking after, its important to take care of them before you advertise your home online . Fix, for example, that dripping tap, the floor thats lifting, or paint the most stained walls. Beautify the house as much as you can, not leaving out the outdoor spaces - if you have a garden, mow the lawn, look after the plants, clear the path and prepare the space for visitors. And dont forget: the front of the property will be the first contact a potential buyer has with your home, so its crucial that you make a good impression! If you follow these tips, youll be one step closer to a quick, easy and carefree process! Prepare the property for sale and, with the help of your property consultant, turn it into an unmissable investment. And once youve completed this phase, youll move on to the next: putting the property on the market. Stay tuned for the next few articles to find out exactly what you need to do!
Source: Freepik Author: Redaction Selling a house is a decision that, first and foremost, should be taken with due care, considering that it is a complex, time-consuming process with a lot of associated bureaucracy. If you still have questions about whether or not you should go ahead with this step, we recommend that you read SUPERCASAs article You have a house you want to sell: what should you take into account? so that you can make the best decisions. If youre really sure you want to sell your house and youre ready to move forward, having all the information you need to proceed to the next stage, this is the guide you need to read for a worry-free first step. What should you do to sell your house? Its normal at this stage to feel some disorientation and fear, however, if youve followed the steps weve already recommended in previous articles, such as advertising on real estate portals, studying the market and partnering with real estate professionals, youre on the right track for a headache-free sale. Despite the usual bureaucratic red tape, which well talk about later in this issue , these are the steps you need to follow for a successful property sale: 1. Come up with strategies to increase the value of the property 2. Evaluate the property to find the sale price 3. Putting the property on the market 4. Speed up visits to the property and find the buyer 5. Gathering documentation to sell the house 6. Formalizing the deal 7. Helping your buyer with the mortgage Lets go through each of these steps step by step. 1. Come up with strategies to enhance the property Look at your property and see what might need to be improved, repaired or refurbished. Small interventions, such as a fresh coat of paint, minor data repairs, or even renovations in strategic rooms, can increase the value of your home and increase your chances of a return. 2. Evaluate the property to find the sale price After the work youve done on your property, the sale price will certainly not be the same. Therefore, try to get your property appraised, which you can request from the Property Appraisal by Infocasa available on SUPERCASA , or through the services of a real estate agency. 3. Putting the property on the market At this stage you should already have the help of a real estate agency, so its important that the consultant youre working with tells you that you need to advertise through the main real estate portals, social networks and through advertising strategies that highlight your house and make it sell faster. 4. Speed up visits to the property and find the buyer Be prepared to let strangers into your property for sale. It will be unavoidable, and the first sign that your marketing is succeeding! 5. Gather documentation to sell the house Have all the necessary documents in order, which will include deeds, energy certificates, building permits or any other relevant paperwork. Youll save time when the time comes to formalize the sale by having all the necessary documentation on hand to move the process forward. 6. Formalizing the business Here, again with the help of a real estate agent, you will formalize the first step of the sale, formalized by signing a promissory contract of sale, where all the terms and conditions are set out in a clear and legally binding manner. 7. Helping your buyer with their mortgage At this stage, your duty is done and your goal is practically complete. However, you can make life easier for your buyer by helping them obtain a mortgage, providing them with all the documents or information requested by the bank for this contract . Youll be helping yourself by speeding up the sales process. These are the basic steps you need to follow to achieve a simplified and effective sales process. Over the next few weeks, discover in depth other valuable information that will be key to selling your home, such as the necessary documentation, the associated costs and the waiting times you will face. Stay with us and finalize your sale with maximum success!
Source: Freepik Author: Redaction The decision behind selling a house is always different from case to case. There are no linear situations, or decisions made based on a single premise. The one question that is almost always certain is: you have a property that you dont live in, that you dont use, is it worth selling? To try and demystify this decision, even before you start the selling process, SUPERCASA is trying to help you understand the advantages of this type of transaction, which is, first and foremost, complex, time-consuming and rather bureaucratic. Do you have a property you can sell? We explain everything you need to know Nowadays, property is one of the most valuable assets in existence . Its an asset that, to begin with, will be worth a good amount of money, that can appreciate in value on the market, and that presents itself as a good long-term business option, either for reinvestment or to get a good return on capital. Given that the property market is very volatile and that it has experienced the normal fluctuations in price rises in recent times, the truth is that between 2013 and 2023 there were more sales, with higher values, and in a shorter space of time. Even so, behind this phenomenon is the cooling of demand , in line with the unstable economy and the pressure of inflation, with high interest rates. This has put many property owners in a vulnerable position, closing doors to new investors with less purchasing power. However, there will always be buyers, and there will always be investment . You need to make decisions, as the owner, to facilitate and speed up the sales process , before launching into the market without any knowledge. 1. Decide quickly If you really want to sell your house, you should put it on the market as soon as possible. Timing is a property sellers best ally, both because of the market situation at the time of the decision to sell and because of the chance that a buyer will be lucky enough to take an immediate interest in your property. However, the best option for achieving the most effective results is to hire the services of a real estate agency, which will better publicise your property and speed up the process . 2. Make market comparisons One of the most important parts is realising exactly how much your property is worth . Before putting it up for sale, you need to be sure of the price you want to sell it for, and that it is fair in relation to market trends. The most effective way to get this figure is by doing a lot of research, looking for properties with similar characteristics and finding out from professionals in the sector. To make the process even simpler, you can try tools such as the Property Appraisal by Infocasa available on the SUPERCASA property portal. 3. Work with a professional in the field The best decisions are those that are made with knowledge of the facts, which is why it is essential that you seek advice and help from professionals in the field . Approach real estate agencies or consultants and ask them for advice and help with the brokerage of your property. By joining forces with these professionals, youll increase the chances of a more successful sale, faster and with a better return. If you follow these three tips, then yes, its worth selling your home. And if youre ready to move forward, check out the list of estate agents featured on SUPERCASA , get in touch with the one that best suits your profile, and start the selling process. With our tips, it will be easy! Next, read: Energy Certificates: how they work and their importance , Tips for remodelling your property without spending a lot of money
Source: Freepik Author: Redaction Nobody said running a business was easy. You need a vocation , an entrepreneurial spirit, the ability to deal with obstacles and adversity , as well as a good dose of discipline and creativity . Especially for a manager who is just starting out, these start-up processes can seem confusing, with everything they involve, and they dont always seem to have an end in sight. However, SUPERCASA Notícias is here to help , starting by introducing you to 5 entrepreneurial terms that you really must understand. And if youre involved in the property market, whether youre an agency manager or working as an individual, these five terms will be even more important, so were offering you solutions and shortcuts to deal with the concerns you may face . 1. Break-Even In Portuguese, ponto de equilíbrio (break-even point) is perhaps the most important point you should start your management with. As the name suggests, it presupposes a balance between costs and profits , which must be maintained in order to grow and make as much profit as possible. We all know that the property market is extremely volatile and that it takes a lot of effort and hard work to not only find properties to keep in your portfolio, but also buyer clients who will invest in what you have to offer, so that you can earn your commission and keep your business stable and profitable . To help you with commission management, assuming you have an agency with more employees, it would be interesting to try management platforms that allow you not only to manage commissions automatically, but also to invoice the entire company , without the need to purchase additional services, without added worries, with maximum ease and brutal efficiency - with the advantage that they can be integrated into your CRM . eGO Real Estate allows you to optimise this, offering essential added value for successful management. 2. Elevator-pitch Because a good idea must be accompanied by a good speech, the elevator-pitch is the ability to present an idea quickly and clearly to both investors and clients. You can apply this method with your potential clients, giving them quick and effective messages via mailshots, short videos or micro-sites designed specifically to attract them and turn their attention to what you have to say. How can you do this? Ideally, with a good campaign module, you can create communication that is as effective as a shotgun blast and saves you time and resources . Youll find this functionality in eGO Real Estate, which in addition to the invoicing tools we talked about above, has solutions that provide you with micro-sites for the properties you have for sale, personalised brochures , mailshots , and promotion of your properties directly on social networks . 3. MEI (Micro individual entrepreneur) This is the term you need to know if you are self-employed and an individual. As a property consultant competing in a competitive market made up of large agencies, its important to have powerful strategies that can help you stand up to the big sharks. To do this, we advise you to look for strong partners with complete solutions that reach all segments of the business, such as eGO Real Estate, which has specific plans for consultants that you can use to your advantage. Another very important platform that can help you with your property search is Infocasa - As Minhas Rotas , which allows you to receive alerts about new properties coming onto the market and always stay one step ahead of the competition. 4. Networking Networking is extremely important for anyone looking to succeed in their field, have a successful business and stay ahead of trends and the latest developments. This implies a good network of contacts and connections that you have to nurture and feed, but the basis will be this: having an online presence. The internet currently plays a major role in the way connections and partnerships are established, and today it is the strongest and most effective means of networking. So if you run a real estate agency or manage your own property portfolio, the first thing you need to do is be present on the main property portals . Dont choose just any property portal, or those that you think can bring you a return and then fail to deliver. Opt for the strongest property portals on the market, those you hear about in the media, such as radio, and those you recognise for their reputation and track record. Choose SUPERCASA and CASASAPO , two portals that will give visibility to your adverts and increase your networking skills when combined with other solutions, which weve already mentioned in this article, such as the communication strategy through eGO Real Estate . 5. ROI (return on investment) ROI, or Return on Investment, is a financial metric that you should consider in order to achieve the maximum possible return, as you will be calculating the money spent and the money invested. In short, this concept lets you know how much money your company earns from each investment made. It may seem irrelevant, but its a key entrepreneurial strategy for your companys financial success, and one that you must understand in order to grow in the market. And how can you calculate it? Simply subtract the gains obtained from the initial investment and then divide that same result by the investment ROI = (Earnings - Initial Investment) / Initial Investment This way, youll realise that every investment you make will have an impact on your profits, so its important to choose good investments with a guaranteed return that can help you grow and expand your business. After everything weve explained in this article, do you still have doubts about where you should invest? Choose the right partner for your property business - one that will provide you with a range of solutions and functionalities that are both useful and essential in the day-to-day management of bureaucracy and communication strategies for your products. Invest in platforms with guaranteed quality and returns, such as eGO Real Estate and the SUPERCASA and CASASAPO property portals. Read also: Do you have a business? Discover 3 marketing trends
Source: Freepik Author: Redaction Are you a business owner or part of a dedicated team? The world and the market are changing . This is the fundamental information you need to retain in order to grow and keep up with the evolution of trends , strategies and tricks used both by other companies, which have nothing to do with you, and by your competitors, who will easily overtake you if you dont immediately implement the necessary changes to meet the needs of the market. If your business is linked to the property market , in particular, its important to keep an eye out for new brands launched on the market, new trends and novelties , as well as analyses of the sector , knowledge of market developments and how your closest competitors are currently moving . To this end, SUPERCASA Notícias presents you with 3 main current marketing trends that you should follow in order to implement them in your sales and service ratios. 1. User Experience (UX) and SEO (Search Engine Optimisation) Google is a search engine that everyone has heard of - and those who havent are probably living under a rock - and is a universal term when it comes to online searches. Nowadays, youd be hard-pressed to find anyone who doesnt use Google and its various tools, so its essential to understand the weight that this digital monster exerts on influencing consumers . Before we go into SEO - Search Engine Optimisation , its important to understand what User Experience (UX) is all about, and how these two terms are related. UX deals with the design issues associated with the product and how, associated with neurological phenomena, these affect the users perception. Were talking, for example, about the way a button is designed, its location, and the users receptiveness to the stimulus caused by that detail, which will certainly have a direct influence on how different services, products and software are used, explored and appreciated. When you apply UX to websites and software, you quickly realise that this is one of the keys to success , understanding that you need a good user experience associated with design, development, available features and many other variants. Now, this matrix will later have results in SEO - which is why these two concepts can touch, since the term implies search engine optimisation with a direct result on the positions a site will have in Googles results listings . So the better your site, the better position it will have on Google, and the better your site, the better your user experience , which will result, indirectly or otherwise, in more sales, more growth and better performance . Did you know that eGO Real Estate, the leading CRM in the property market, has an excellent range of options for property websites, as well as a team that can give you a free consultation in 20 minutes to measure all the criteria mentioned above ? In an optimised, professional way, and above all, with attention to detail and the needs of your business, they will provide you in no time with solutions to improve SEO, as well as unique features that will improve the UX performance of your site. Invest in these details. 2. Social Selling This is not exactly a recent trend, as it has been practised for decades, if not millennia, if we think back to how transactions were made in medieval times. And what does it consist of? As the name implies - social selling - its people selling to people. Constantly evolving, this marketing trend, which has spread to digital marketing, is key to good results, especially if your business involves attracting customers, as is the case in the property market. There needs to be direct interaction between brand and consumer, on platforms such as social networks, newsletters, email marketing ... all of this will make your social selling boom in terms of your potential clients knowledge of your business, making them more aware of the existence of your company, your products and what they can offer them . The most effective way of integrating social selling into your business will be to find a way of enabling the integration of leads from social networks into your management platform, and there is no better option for this than eGO Real Estate - it enables the integration of the leads you receive from Facebook or Instagram into your CRM, gives you access to the management of your business, as well as the management of the conversion you receive from social platforms, and you also benefit from other digital marketing tools, with the possibility of creating communication campaigns and micro-sites. Try this side of the business with eGO Real Estate and amplify your social selling. 3. Artificial Intelligence Weve been talking a lot about Artificial Intelligence in recent months, and not in vain. The truth is that this is an increasingly strong trend in all areas and sectors. Why is that? Theres a lot of discussion around artificial intelligence, but the truth is that this mechanism has revolutionised the way everything is done, changing discourses, processes, data collection and processing and even the creative processes associated with marketing a brand or company. Are you a property agent? This could be your greatest ally . Using artificial intelligence, youll have the best of both worlds and youll increase your productivity exponentially as a professional who always needs to be on the lookout for new clients, new properties on the market and new trends . And there are products for this too, which you can find out about here. But thats not all. Artificial intelligence has enabled a whole host of other things that were impossible before, such as immersive experiences and virtual reality, which you can now combine with your property agency. How? Through recent platforms on the market such as Virtual Tour , the cheapest and fastest way to create virtual tours of the properties you have for sale. Dont miss out on this important trend. These are just some of the current trends , but there are so many more. Keep reading SUPERCASAs articles to keep up to date with whats new and whats happening in the property sector, as well as the strategies you can use to boost business yourself, using cutting-edge platforms that can make your day-to-day business management easier.
Source: SUPERCASA Author: Redaction If youre a property professional, youve probably heard of eGO Real Estate, Portugals leading CRM, and the various training events that have been taking place all over the country. At a blistering pace since last year, eGO events are a space of opportunity for both clients and professionals who dont use any of the services, who can enjoy good training and exclusive advantages like no other CRM can offer. For over 20 years in the market, eGO Real Estate has given priority to quality training, organising weekly in-house training sessions to provide professionals with the best in real estate, particularly in terms of the technological developments carried out by CRM eGO, which uses innovative and unique technology to present the best solutions for property management, acquisition and promotion. With a revamped image and exclusive new features, the events take place from the north to the south of the country and cover topics such as Opportunity Handling , Customer Support , property websites and the variety of options presented by eGO, such as SEO strategies and unique features like the invoicing and commission management module . eGO presents novelties that change the Portuguese property paradigm Technology and its evolution is one of eGOs main concerns. eGO dedicates its training sessions to learning and explaining how some of its products work, namely Infocasa and Virtual Tour . With the growth of intelligence and virtual reality, eGO Real Estate events and training sessions offer solutions associated with property acquisition: - Through Infocasa , the largest database in Portugal, you get advanced prospecting and acquisition strategies with its latest innovation, the customisable Comparative Market Analysis. - And with Virtual Tour , the latest launch from Janela Digital, eGO Real Estate integrates an accessible and economical solution for creating virtual tours. A specialised team to accompany you at all times In order to provide an excellent service, the eGO Real Estate team keeps abreast of trends and receives regular specialised training to offer its clients the best possible support. The after-sales service provides support from the moment the services are contracted until the end of the subscription period, seeking to clarify any doubts, keep the client up to date with the latest developments and focusing on helping them close more deals and boosting their growth and success . For all these reasons, eGO Real Estate invites you to take part in these trainings and events so that you can become a better real estate agent and progress every day with the help of the dedication and exceptionality of the market-leading CRM. Find the date and location nearest to you in the eGO Real Estate Training and Events calendar, and sign up! Click here to see the calendar