Source: Freepik Author: Redaction Approved by the Council of Ministers at the end of last month, the new system of incentives for investments in strategic sectors will come into force this Wednesday, March 27, under the Contractual Investment Regime (RCI) and under the Temporary Framework for Crisis and Transition. This system has an estimated allocation of EUR 1 billion and will be supported by the State Budget as well as by AICEP’s own revenues and balances of own revenues of governmental bodies of the economy , except those from repayment balances of beneficiaries of European funds as well as in European funds, depending on their eligibility and the nature of the investments. Refundable or non-refundable, these support incentives will be different according to the typology of the projects and the results of the analysis of the indicators of evaluation and performance of the promoters, carried out by AICEP, and their implementation may occur until 2030 without prejudice to the possibility of using guarantees on loans or tax benefits depending on the applicable legal framework. To be prepared since 2022, this incentive system now joins the previous mechanism created last year to support projects of large companies, being the responsibility of AICEP to give the green light to funds to reinforce the financing of projects of large companies, within the scope of the RCI, resulting from their best assessment of the incentive effect and cost of inherent opportunities, and alignment with the defined sectoral priorities , indicates the resolution. However, the management, monitoring and implementation of the financial support granted is headed by Compete. On the creation of this system, the Government indicates the opportunity to reinforce the capture of structuring investment for the country, identifying a broad set of expressions of interest from potential investors, from multiple backgrounds , who can set up Large Strategic Projects for the country, involving a very significant investment scale , and whose scope tends to converge with the level of implementation seen over the previous seven years in measures at the level of Strengthening Research, Technological Development and Innovation, the different investment priorities under the Contractual Investment Regime (RCI), as well as the eligible investment contracted under the Productive Innovation - RCI . In the diploma it is possible to read that, between the approval at the end of February and the publication in Diário da República, this new system of incentives for strategic investment was endorsed by Brussels , taking into account the special expected impacts of these projects from an economic and social point of view and also, in particular, the contribution they can make to the objectives of strengthening investment in strategic sectors, with decarbonised and circular industry, leveraged in the energy transition and the development of a data economy, anchored in the digital transition . It is important, in this sense, and as the diploma calls for, to create conditions to establish these investors in Portugal. Other topics that may interest you: Coimbra wants to attract more technological investment , Portuguese reveal concern about mobility and Portugal was the seventh largest beneficiary of the EIB in 2023
Source: Freepik Author: Redaction The first 3D houses have already arrived in Portugal. This innovation translates into a breakthrough that can revolutionize the way housing is built, allowing to respond to the vulnerabilities of the housing sector, particularly with regard to the lack of houses in the market in view of demand. The Portuguese company Havelar has thus built the first 3D house in Portugal, which will have taken about two weeks to complete. This is a novelty that has been quite common in foreign countries , but now finally comes to life in our country. The dwelling in question, built in Vila do Conde through a 3D printer, has 90 square meters and is T2 , with concrete walls. This structure took more than 18 hours to be erected, prepared to withstand earthquakes and thermal variations. If you are interested in learning more about 3D houses, read Houses 3D printed: the future of the Real Estate Market?
Source: Freepik Author: Redaction Marsh Portugal, the insurance brokerage and risk consultancy company, has produced a study that portrays Portuguese companies views on their concerns for 2024 , entitled Portuguese Companies Views on Risks, in which it can be concluded, in the immediate aftermath of the parliamentary elections - the second in two years - that political and social instability is the main risk pointed out for their businesses in 2024. According to the study, 58 per cent of entrepreneurs highlighted the factor of political and social instability as a concern , a percentage that represents an increase of 13 percentage points compared to last years edition. Thus, despite the victory given to the PSD, CDS and PPM (Democratic Alliance) coalition, national entrepreneurs believe that times of instability are ahead, in which it will be necessary to negotiate measures to achieve stable and productive governance. In addition to the social and political instability mentioned by entrepreneurs, cyber-attacks and talent retention are other risks pointed out, and which most concern the entrepreneurs considered in the study, which included a total of 134 different representatives of organisations from different sectors of activity, in an analysis period that lasted from December 2023 to January 2024. Marsh Portugal also points out that, the fourth and fifth places are occupied by extreme weather events (36 per cent) and recession (24 per cent) , adding, about the global scenario, that for 49 per cent of those surveyed, the main risk will be extreme weather events, which will affect the whole world, followed by widespread cyber crime and cyber insecurity (42%), prolonged economic stagnation (34%), interstate conflicts (28%) and the geopoliticisation of strategic resources (27%) . With regard to the risks that have occurred over the last decade, the assessment concludes that they clearly demonstrate that many of the geopolitical, economic and financial risks anticipated a decade ago have not only materialised, but have also been exacerbated, which represents a collective failure to effectively mitigate their effects , reinforces Marsh Portugals risk specialist, Fernando Chaves. Despite the predictability of certain risks, it appears that the actions implemented have been insufficient to counteract the negative trends, leading to even more complex and interconnected challenges, he says, calling for the importance of global management policies, innovation and international solidarity in building a more resilient and sustainable future. Read more: Increased well-being in Portugal has an impact on consumption in GDP , Lisbon is the 18th most populous city in the EU and Unemployment rates have risen in six OECD countries
Source: Freepik Author: Redaction Social Security is modernising its structures with a new configuration that allows easy remote access to the platform , which is permanently available every day and can be accessed from any mobile device, computer or tablet. This is E-clic , available to citizens and companies. This novelty aims to improve the experience of dealing with the organisation, offering faster responses to citizens and, as the apps motto suggests, E-clic makes known a simpler, more modern Social Security, closer to you. Available on the Android and iOS operating systems, this platform allows you to register your contact details and make requests, which you can then consult in real time, checking their status. There is also the possibility of contacting an assistant or requesting an appointment. However, it is a digital channel that facilitates contact with the organisation by speeding up requests for information and clarification, as well as reporting complaints . How do I access E-clic? As this is a service integrated into Segurança Social Direta , you will need to access E-clic using your credentials on the Segurança Social website and, once logged in, click on the Profile option in the top menu on the right-hand side. Then select the E-clic Contacts option and enter the platform, where you can choose various topics on which you can request clarification or information by filling in a form. To submit requests on the platform, all you have to do is follow the steps described above to log in and, once inside the platform, select the Create request option . You will need to enter a description of the topic you want to deal with, defining a subject, as well as filling in the categories Life Event, Subject and Reason. Once the subject has been described, you should check that everything it says is clear, confirm your selection and, if necessary, attach any requested documents , which you can do in the Documents to be delivered category. Finally, you can submit your request. Once submitted, it will have a number associated with it, which you can check to see what stage its at. Did you find this new feature interesting? Read also: Energy certificates: how they work and their importance
Source: Freepik Author: Redaction Nobody said running a business was easy. You need a vocation , an entrepreneurial spirit, the ability to deal with obstacles and adversity , as well as a good dose of discipline and creativity . Especially for a manager who is just starting out, these start-up processes can seem confusing, with everything they involve, and they dont always seem to have an end in sight. However, SUPERCASA Notícias is here to help , starting by introducing you to 5 entrepreneurial terms that you really must understand. And if youre involved in the property market, whether youre an agency manager or working as an individual, these five terms will be even more important, so were offering you solutions and shortcuts to deal with the concerns you may face . 1. Break-Even In Portuguese, ponto de equilíbrio (break-even point) is perhaps the most important point you should start your management with. As the name suggests, it presupposes a balance between costs and profits , which must be maintained in order to grow and make as much profit as possible. We all know that the property market is extremely volatile and that it takes a lot of effort and hard work to not only find properties to keep in your portfolio, but also buyer clients who will invest in what you have to offer, so that you can earn your commission and keep your business stable and profitable . To help you with commission management, assuming you have an agency with more employees, it would be interesting to try management platforms that allow you not only to manage commissions automatically, but also to invoice the entire company , without the need to purchase additional services, without added worries, with maximum ease and brutal efficiency - with the advantage that they can be integrated into your CRM . eGO Real Estate allows you to optimise this, offering essential added value for successful management. 2. Elevator-pitch Because a good idea must be accompanied by a good speech, the elevator-pitch is the ability to present an idea quickly and clearly to both investors and clients. You can apply this method with your potential clients, giving them quick and effective messages via mailshots, short videos or micro-sites designed specifically to attract them and turn their attention to what you have to say. How can you do this? Ideally, with a good campaign module, you can create communication that is as effective as a shotgun blast and saves you time and resources . Youll find this functionality in eGO Real Estate, which in addition to the invoicing tools we talked about above, has solutions that provide you with micro-sites for the properties you have for sale, personalised brochures , mailshots , and promotion of your properties directly on social networks . 3. MEI (Micro individual entrepreneur) This is the term you need to know if you are self-employed and an individual. As a property consultant competing in a competitive market made up of large agencies, its important to have powerful strategies that can help you stand up to the big sharks. To do this, we advise you to look for strong partners with complete solutions that reach all segments of the business, such as eGO Real Estate, which has specific plans for consultants that you can use to your advantage. Another very important platform that can help you with your property search is Infocasa - As Minhas Rotas , which allows you to receive alerts about new properties coming onto the market and always stay one step ahead of the competition. 4. Networking Networking is extremely important for anyone looking to succeed in their field, have a successful business and stay ahead of trends and the latest developments. This implies a good network of contacts and connections that you have to nurture and feed, but the basis will be this: having an online presence. The internet currently plays a major role in the way connections and partnerships are established, and today it is the strongest and most effective means of networking. So if you run a real estate agency or manage your own property portfolio, the first thing you need to do is be present on the main property portals . Dont choose just any property portal, or those that you think can bring you a return and then fail to deliver. Opt for the strongest property portals on the market, those you hear about in the media, such as radio, and those you recognise for their reputation and track record. Choose SUPERCASA and CASASAPO , two portals that will give visibility to your adverts and increase your networking skills when combined with other solutions, which weve already mentioned in this article, such as the communication strategy through eGO Real Estate . 5. ROI (return on investment) ROI, or Return on Investment, is a financial metric that you should consider in order to achieve the maximum possible return, as you will be calculating the money spent and the money invested. In short, this concept lets you know how much money your company earns from each investment made. It may seem irrelevant, but its a key entrepreneurial strategy for your companys financial success, and one that you must understand in order to grow in the market. And how can you calculate it? Simply subtract the gains obtained from the initial investment and then divide that same result by the investment ROI = (Earnings - Initial Investment) / Initial Investment This way, youll realise that every investment you make will have an impact on your profits, so its important to choose good investments with a guaranteed return that can help you grow and expand your business. After everything weve explained in this article, do you still have doubts about where you should invest? Choose the right partner for your property business - one that will provide you with a range of solutions and functionalities that are both useful and essential in the day-to-day management of bureaucracy and communication strategies for your products. Invest in platforms with guaranteed quality and returns, such as eGO Real Estate and the SUPERCASA and CASASAPO property portals. Read also: Do you have a business? Discover 3 marketing trends
Source: Freepik Author: Redaction Are you a business owner or part of a dedicated team? The world and the market are changing . This is the fundamental information you need to retain in order to grow and keep up with the evolution of trends , strategies and tricks used both by other companies, which have nothing to do with you, and by your competitors, who will easily overtake you if you dont immediately implement the necessary changes to meet the needs of the market. If your business is linked to the property market , in particular, its important to keep an eye out for new brands launched on the market, new trends and novelties , as well as analyses of the sector , knowledge of market developments and how your closest competitors are currently moving . To this end, SUPERCASA Notícias presents you with 3 main current marketing trends that you should follow in order to implement them in your sales and service ratios. 1. User Experience (UX) and SEO (Search Engine Optimisation) Google is a search engine that everyone has heard of - and those who havent are probably living under a rock - and is a universal term when it comes to online searches. Nowadays, youd be hard-pressed to find anyone who doesnt use Google and its various tools, so its essential to understand the weight that this digital monster exerts on influencing consumers . Before we go into SEO - Search Engine Optimisation , its important to understand what User Experience (UX) is all about, and how these two terms are related. UX deals with the design issues associated with the product and how, associated with neurological phenomena, these affect the users perception. Were talking, for example, about the way a button is designed, its location, and the users receptiveness to the stimulus caused by that detail, which will certainly have a direct influence on how different services, products and software are used, explored and appreciated. When you apply UX to websites and software, you quickly realise that this is one of the keys to success , understanding that you need a good user experience associated with design, development, available features and many other variants. Now, this matrix will later have results in SEO - which is why these two concepts can touch, since the term implies search engine optimisation with a direct result on the positions a site will have in Googles results listings . So the better your site, the better position it will have on Google, and the better your site, the better your user experience , which will result, indirectly or otherwise, in more sales, more growth and better performance . Did you know that eGO Real Estate, the leading CRM in the property market, has an excellent range of options for property websites, as well as a team that can give you a free consultation in 20 minutes to measure all the criteria mentioned above ? In an optimised, professional way, and above all, with attention to detail and the needs of your business, they will provide you in no time with solutions to improve SEO, as well as unique features that will improve the UX performance of your site. Invest in these details. 2. Social Selling This is not exactly a recent trend, as it has been practised for decades, if not millennia, if we think back to how transactions were made in medieval times. And what does it consist of? As the name implies - social selling - its people selling to people. Constantly evolving, this marketing trend, which has spread to digital marketing, is key to good results, especially if your business involves attracting customers, as is the case in the property market. There needs to be direct interaction between brand and consumer, on platforms such as social networks, newsletters, email marketing ... all of this will make your social selling boom in terms of your potential clients knowledge of your business, making them more aware of the existence of your company, your products and what they can offer them . The most effective way of integrating social selling into your business will be to find a way of enabling the integration of leads from social networks into your management platform, and there is no better option for this than eGO Real Estate - it enables the integration of the leads you receive from Facebook or Instagram into your CRM, gives you access to the management of your business, as well as the management of the conversion you receive from social platforms, and you also benefit from other digital marketing tools, with the possibility of creating communication campaigns and micro-sites. Try this side of the business with eGO Real Estate and amplify your social selling. 3. Artificial Intelligence Weve been talking a lot about Artificial Intelligence in recent months, and not in vain. The truth is that this is an increasingly strong trend in all areas and sectors. Why is that? Theres a lot of discussion around artificial intelligence, but the truth is that this mechanism has revolutionised the way everything is done, changing discourses, processes, data collection and processing and even the creative processes associated with marketing a brand or company. Are you a property agent? This could be your greatest ally . Using artificial intelligence, youll have the best of both worlds and youll increase your productivity exponentially as a professional who always needs to be on the lookout for new clients, new properties on the market and new trends . And there are products for this too, which you can find out about here. But thats not all. Artificial intelligence has enabled a whole host of other things that were impossible before, such as immersive experiences and virtual reality, which you can now combine with your property agency. How? Through recent platforms on the market such as Virtual Tour , the cheapest and fastest way to create virtual tours of the properties you have for sale. Dont miss out on this important trend. These are just some of the current trends , but there are so many more. Keep reading SUPERCASAs articles to keep up to date with whats new and whats happening in the property sector, as well as the strategies you can use to boost business yourself, using cutting-edge platforms that can make your day-to-day business management easier.
Source: Freepik Author: Redaction With the growing popularity of electric vehicles , understanding the charging process at home is crucial for homeowners looking to make the transition to a more sustainable option. In this SUPERCASA Notícias article, well explore in detail how electric car charging works in domestic environments. Charging at home Charging an electric vehicle at home offers owners convenience and savings , but requires a clear understanding of the process and requirements involved. Charging an electric vehicle doesnt just require a conventional socket , as these are not prepared to withstand long charging sessions with high currents, in addition to charging at an average of 10 Amps, which means that it would take 6 to 8 hours to charge the equivalent of 100 kilometres of range. Charging station For faster and more efficient charging, we recommend investing in a home charging station. As well as being easy to install, these devices offer significantly reduced charging times and guarantee a charge of between 40 minutes and 4 hours for 100 kilometres of range , depending on the power of the charger chosen. Installation Process Installing a charging station at home involves assessing the site , ensuring technical feasibility and the suitability of the existing electrical installation. Although some modifications may be necessary, in many cases there is no need to significantly alter the existing electrical infrastructure. Which charger to choose? There are several charger options available on the market, varying in terms of power and functionality. Its important to choose a charger that is compatible with your homes electrical installation and the specific needs of your electric vehicle. What is the best time to charge the car? Taking advantage of advantageous hourly rates can help minimise charging costs. As such, we suggest checking your electricity tariff so that you can charge your vehicle during the lowest tariff hours, which can result in significant savings in the long term. How does condo charging work? For electric vehicle owners who live in condominiums, its essential to understand the options available for charging. This includes considering the type of car park, the power supply and the possibility of sharing or having a dedicated charging point. Charging electric cars at home offers a convenient and economical way to keep vehicles fuelled. With the proper installation of a home charging station and the choice of the right charger, owners can enjoy an efficient and smooth charging experience , contributing to a more sustainable and environmentally friendly future. In SUPERCASA Notícias we help you understand other sustainability issues. Read on: Passive Houses: what are they and what are the advantages? and Sustainable domestic appliances: an investment with a return
Source: Pexels Author: Redaction The third phase of the iParque technology park in Coimbra is to be transformed into an industrial zone , as announced by the mayor. The area, initially earmarked for housing development, has 20 hectares available for industrial construction. The first objective is to develop iParque, namely to transform the 3rd phase of iParque, which was a housing phase, into an industrial phase. Thats another 20 hectares of industrial area, said José Manuel Silva, the mayor of Coimbra, during the ceremony for the Accenture advanced multinational technology center in Coimbra. As the mayor stressed, there is a need to increase the areas set aside for industry: we want jobs for all levels of training. We need to have industry and, for the installation of large industries, Coimbra still doesnt have the space. So, in order to achieve this goal, it is planned, in parallel, and simultaneously, to create a new large industrial area to receive larger industries, which require 10, 20 or 30 hectares , explains José Manuel Silva. And he admits: Were taking up all the spaces available for setting up companies. Were also installing them in the Municipal Stadium and were challenging entrepreneurs to build office towers in more comprehensive projects, so that we can install companies (...) We need office space and there wasnt this culture in Coimbra. We have some difficulty in finding these services, he concludes. Go to SUPERCASA News to follow more similar topics
Source: Freepik Author: Redaction In order to keep up with changes in the real estate market, consumer behaviour and available technologies , it is necessary to adapt sales strategies . One of the strategies on the rise is Social Selling , an approach that takes advantage of social networks to connect more authentically with potential clients . In this article, we explore what Social Selling is and how property professionals can apply it to boost their sales and build lasting relationships. What is Social Selling? Social Selling is a strategic sales approach that focuses on using social networks to identify, connect, understand and nurture leads or potential clients. Rather than relying exclusively on traditional sales methods such as cold contacts or mass emails, Social Selling capitalises on online platforms such as LinkedIn, Twitter, Facebook and Instagram to engage customers in a more meaningful way. The main characteristics of Social Selling: - Relationship building: prioritises the creation of authentic and lasting connections with customers and potential customers, offering value through relevant content and meaningful interactions. - Use of data: takes advantage of the data available on social networks to personalise approaches based on specific customer interests, behaviours and needs. - Relevant and educational content: using informative content to attract the attention of potential customers, thus establishing the salespersons authority and providing value before trying to sell a product or service. - Proactivity: actively looking for opportunities to interact with potential clients, answering questions, participating in relevant conversations and offering support when necessary. How can Social Selling be applied to your property sales strategy? Social Selling plays a crucial role in the property market, offering a modern and effective approach to reaching and converting clients in a highly competitive and relationship-based environment. Here are some steps to apply Social Selling to your property sales strategy: 1. identify your target audience Clearly define who your potential clients are by understanding their needs, preferences and behaviours in order to personalise your approach. 2. Be present on the relevant social networks Create complete professional profiles and optimise them with information about yourself and your services on the platforms where your target audience is most present, such as LinkedIn, Facebook and Instagram. 3. Share relevant and educational content Produce and share informative content about the property market, buying and selling tips, local trends and location guides to demonstrate your knowledge and provide value to your followers. 4. Highlight properties in an attractive way Use social media to highlight your property listings with high-quality photos and videos, providing detailed information about each property and offering immersive experiences to interested parties. 5. Connect with your audience Respond promptly to followers questions and comments, participate in groups and communities related to the property sector and interact genuinely to build solid relationships . 6. Use segmentation resources Take advantage of the segmentation tools offered by social networks to target your posts and ads to a specific audience based on location, interests and behaviour. 7. Promote services in a subtle way Avoid being overly promotional and focus on providing value and building authentic relationships , inviting followers to get in touch for more information when appropriate. 8. Keep up to date and adapt Always be aware of new trends and best practices on social media , adjusting your strategy as necessary to maximise the potential of Social Selling in your property sales. By adopting a customer-centric, relationship-building approach, real estate professionals can capitalise on the power of Social Selling to drive business growth and achieve success in the ever-evolving market. Interested in more tips like these? Read also Exclusive experiences to boost sales: 3 ideas , Do you work in real estate? Find out how to be more productive and Automate tasks: optimise your property management
Source: eGO Real Estate Author: Redaction eGO Real Estate , the leading real estate management CRM , is touring the country to bring real estate professionals the best and most complete strategies for optimizing, managing and making deals happen! With a shorter duration, eGO on Tour is an event that aims to bridge the gap between premium features and user needs. One of the highlights of the event, which is taking place next Tuesday, February 27, is the deepening of generalized knowledge about real estate websites and their positioning in Google searches, with a special focus on SEO strategies using the range of possibilities offered by eGO Real Estate in its range of available websites. We therefore invite you to join us for breakfast at Aldeamento Turístico Torricentro, in Praia de Quiaos, Figueira da Foz, between 9.45am and 2pm , to enjoy a morning of knowledge, new features and exclusive offers that we have in store for you!
Source: SUPERCASA Author: Redaction All sectors evolve, and the property market is no exception. There are several ways to monitor and identify trends in this sector, and its important for any property consultant and agency to do so, as it helps them to stay up to date and make informed and strategic decisions. Real estate professionals who work with market knowledge know how to inform and help potential clients with the right information, which ends up being advantageous because the y stand out from other consultants and agencies who dont know whats going on in the market. An up-to-date professional generates more trust and is seen as a reference point , because they speak with knowledge. Therefore, agents and agencies who are ahead of the market and keep up with trends know how to identify them using the right tools , knowing in advance that its not enough to have the property: you have to know how to work with its value. The importance of analysing the market and receiving alerts A Comparative Market Analysis is a document that brings together details of properties with similar characteristics and types, and their respective market values. Its main purpose is to give the owner client an accurate view of the market and it is an advantage to have on your side, as it allows you to keep up to date with the market and its trends . Infocasa s Comparative Market Analysis, the largest national database , allows agencies to present a document that supports and substantiates the comparison between properties with real data , allowing the consultant to be assertive in prospecting. It is a complete report with all the information: from the expected value, price range and average price of the property, to the average time it has been on the market, as well as an estimate of the propertys quick sale value, fair value and off-market value. In addition to Market Analysis, Infocasa also allows you to compare property prices at various estate agents and collect data on market trends to monitor their evolution. The consultant thus has the opportunity to show the potential client a complete and up-to-date view of the property market. The consultant can also receive daily alerts in their email about new properties coming onto the market, whether private, new-build, bank or professional. Its a great way to work on acquisition and keep up to date with everything thats coming onto the market, understanding the trends that are forming. These are some of the different ways to identify trends in Real Estate with the help of Infocasas metasearch platform . Its important to keep up with trends and the evolution of the market, as this is what will define the success of consultants and agencies that are always up to date to keep up with change. Read also: Real estate: strategies for analysing your competition
Source: Adobe Stock Author: Redaction The creation of landing pages makes it possible to develop a different digital marketing approach for the property market, ideal for marketing emails, social networks and publicising properties or developments. Adopting this strategy brings several benefits, as it allows you to increase the number of leads and information about potential clients . What is a landing page? Unlike a website page, landing pages are pages focussed on a single offer, with a clear, consumer-focused call to action . Their aim is to capture the attention of potential customers and encourage them to take a specific action , usually filling in a contact or purchase form. Types of landing pages 1. Lead generation This is the most widely used type of landing page and is used to collect contact information from visitors, such as their name, e-mail address and telephone number. This information can later be used to send marketing communications targeted at the potential clients interests. Leads in the property market make it possible to receive important information about consumer preferences, and this model is the most widely used for this purpose. 2. Sales Landing pages can also be used to sell a product or service. They usually present an exclusive offer that leads the visitor to make an immediate purchase . They can be used in paid traffic campaigns , such as Google Ads or Facebook Ads. 3. Events Used to promote a specific event, such as a webinar, workshop or lecture, the aim is to get visitors to register for the event by offering information about the content that will be presented or the trainers present . On this page you can find the date, time and location of the event, as well as the costs and registration process. Benefits of creating a property landing page If you have a property website where you advertise the properties in your portfolio, you can allow your clients to explore all the content available for different types of client, without a specific focus. With landing pages you can focus more on the sale of a specific property or development, obtaining several benefits: 1. Increases the conversion rate Irrelevant information is discarded and only what interests the potential client is presented, increasing the likelihood of impacting the public and generating more leads. 2. More qualified leads Offering all the features that your business has and making it attractive to the visitor will qualify the perception and value of the product. This classification will greatly increase the possibility of closing a deal, in other words, youll get more assertive leads . 3. Reducing costs Actively seeking out customers requires a great deal of effort on the part of the marketing and sales team. Scheduling presentations, contacts and building relationships is costly . With a landing page strategy, however, youll stop chasing leads and offer information so that your potential customers can come to you. Where to create landing pages? If you have a real estate CRM like eGO Real Estate , you have landing page construction tools at your disposal that allow you to easily create this type of page. In eGO Real Estate, youll find a variety of ready-made, customisable templates that you can use as a starting point for creating your own landing page.