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Google launches guide with 10 tips to optimize the Portuguese search

23 八月 2022
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The multinational company is increasingly committed to understanding what the user's search engine needs are.
Google launches guide with 10 tips to optimize the Portuguese search
Source: Unsplash
Author: Redaction

The artificial intelligence applied to Google Search is constantly improving to understand what the user is looking for in the search engine, playing an important role in showing useful results on a wide range of topics and people's curiosities. But if, on the one hand, AI helps to feed the search results, on the other, there are tricks that the user can apply to their search to find more relevant results, according to a statement sent to SUPERCASA News. 

A Google study found that although people use search engines on a daily basis, most (58%) do not know tricks to optimise their online search. To help users find the information they are looking for more easily, Google is coming up with a practical guide for everyday life - whether to find the right product, understand more about a certain subject or check a piece of information you heard about.

The multinational company has created a "googlessary" that brings together tricks and advice for Search, with the aim of helping users get the best out of Google. For starters, search operators (a set of symbols and words) help refine searches and make results more accurate. 

Here are 10 tips to optimise your search:
  1. Search for X or Y: this will originate results related to X, Y or both. Put the word "or" in to use the punctuation mark "|". 
  2. To find an exact match on Google, enclose the search phrase in inverted commas. 
  3. Use minus to exclude words from the search. 
  4. Look for pages that have the search word in the title. 
  5. Put "..." between two numbers to search by a specific price range.  
  6. Restrict your search to a specific web page by putting the operator "site:" followed by the domain where you want to look for the information. 
  7. Search within links for a specific word or words. The results will return only the links that contain the searched word. If you add a site to your search, you can refine your results even further.
  8. Use the operator "define:" before a word to find the definition of that term. This is a dictionary built into Google.  
  9. The search operator "filetype:" limits search results to files of a specific format, e.g. pdf, docx, txt, ppt, etc. 
  10. Combine the different search operators to have more precision in your results.
Not only these techniques, but other search habits can change the way you browse online, helping you get to the information you're looking for more quickly.

Five more useful tips:

#1 Understand how Search works: Even before search time, Google organizes information from web pages in the Search index. The index is similar to a library, except it contains more information than all the libraries in the world combined. Each time you conduct a search, Google Search algorithms select the most relevant and useful results from the hundreds of billions of web pages in our index.

#2 Search by voice: You can perform searches, view routes and create reminders by voice. To do this, simply open the Google Assistant app on your smartphone or simply say "Ok Google" to start using your personal assistant. 

#3 Search through an image: Learn more about an image or the objects around you by doing an image search. Simply go to images.google.com and choose to upload an image; drag and drop it; or search with a URL, a website image, or the image from the search results themselves.

#4 Search within a time period: You can restrict your search to a specific date range and only see content published during that period. This can be useful if you want to understand the developments of a news story at a particular time, for example. 

#5 Do not insert the answer to your question: Often, you may already suspect an answer, but just want to confirm this information. In such cases, do not include the answer as it may influence the results of the search itself. For example, if you search for "Golden retrievers weigh 85 kilos", you run the risk of finding "85 kilos" on the results web page, even if this is not the correct answer. Instead, search only for "weight of golden retrievers" to get a variety of results and be able to arrive at the answer. Also remember to check the credibility of the source.
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