Nowadays, the real estate website is your agency's digital shop window, where potential clients have their first contact with your services and your property portfolio. Therefore, in order to have a successful agency, it is essential to work on your property website in order to attract more traffic to it.
As you know, in the property market first impressions are very important
and can dictate whether a client chooses you or a competing estate agency. So SUPERCASA Notícias
gives you the best tips for increasing the number of visitors to your website and thus increasing the number of leads you receive.
1. Website accessibility
Did you know that 92% of potential clients of a real estate agency use their mobile devices to carry out their searches during the process of buying a property? Because of this, Google has changed its algorithm to place websites that are compatible with the mobile version in the top positions.
It is therefore essential to invest in a responsive website that is easily accessible on any device, as users have quickly abandoned sites that are difficult to navigate or have little functionality. In addition, you should check that all the buttons and links work, that the information is easy to find and that it is presented in a logical and easy-to-understand way.
To achieve the best positions in search engines, it is essential to apply SEO techniques such as using keywords in the title of your property website pages. Remember that this strategy must be used thoughtfully.
The words should be placed intentionally and within the hierarchy of the content, i.e. keywords in titles have more relevance than in the text alone. So try to optimise the title of every page on your site with market search terms, namely the correct nomenclature for each real estate professional and the detailed terminology of your properties, as well as their type and location.
An excellent way to use this resource is by creating exclusive pages that provide information on what it's like to live in your area, something you can achieve with eGO Real Estate websites.
This solution will not only enable your site to be found more easily, it will also allow you to publicise the area in which you work
, show your knowledge of it, and have a differentiating element that will set you apart from your competition.
A property website isn't just for displaying your property portfolio, as this tool can also be used to share different types of relevant content that will pique the interest of potential buyers.
Creating content consistently will increase your chances of appearing in the first results of Google searches and is an element that creates the need for users to return to your site. On this page, you can publish opinion pieces from the professionals and partners you work with, articles and news from the property market and customer satisfaction testimonials.
If you don't have time, know that eGO Real Estate's premium and personalised sites allow you to share current SUPERCASA Notícias stories with your clients.
4. Update your site frequently
To increase the number of clicks on your website, it is essential that it is up-to-date and meets the needs of your target audience.
As such, you should carry out a complete overhaul of your site on a regular basis, with the aim of eliminating outdated properties, confirming that the information provided is correct and up-to-date, and ensuring that all the information on your site is organised correctly and intuitively for your customers.