Prime Selection by JLL is the
new website of the real estate consulting company, exclusively focused on high-segment housing and developed in a highly customised manner by the CRM of real estate management eGO Real Estate. The online platform offers a unique user experience and brings together the portfolio of premium residential properties marketed by
JLL, and is the privileged showcase of the consultant's bet on a
specialised service in this segment, which also includes the allocation of a dedicated team of consultants. The goal is to provide guidance with maximum customization, both to promoters and sellers, in the process of recruitment and marketing of products, and to final buyers of this range of market, according to the press release sent to the editorial staff of
SUPERCASA Notícias.
Patrícia Barão, Head of Residential at JLL, considers that "this specialization in the premium residential segment is a level above all that exists in the market. This is a segment that is especially sensitive to personalisation and attention to the client, not only because of the high customisation of the products themselves but also because of the profile of the buyers, with a strong aspirational and emotional component".
And he adds: "We want to have a level of service that gives a case-by-case response to these clients and that accompanies them from A to Z throughout the entire buying or selling process. Hence, in addition to the website that will be an exclusive showcase of the premium offer that JLL has in marketing, we also have the Prime team of consultants allocated to this selection, who have in-depth knowledge of the market and these unique products."
The
Prime Selection by JLL website includes properties with unique characteristics in terms of location, architectural details, finishings or design, ranging from flats to villas in the most diverse typologies, as well as farms and estates, with proposals for more rural, beach, urban or historical environments in the regions of Greater Lisbon,
Porto, Alentejo and Algarve.
It will soon also incorporate high-end properties in
Madeira, a destination where JLL is positioning itself with the opening of a new contact space with the public and a portfolio of products already on sale. The Prime Selection team will be active in all JLL's residential shops in
Lisbon,
Cascais,
Porto,
Oeiras,
Comporta,
Vilamoura and
Quinta do Lago, in addition to this new stop that will be
Funchal.
In line with the exclusivity associated to this segment, one of the launch initiatives of this new Prime Selection by JLL line is the differentiated promotion of the properties being marketed. JLL is developing partnerships that promote the synergy between real estate and art, including actions with musicians, curators, artists or interior designers for the introduction of artistic elements in some properties being marketed.
"This is a way of giving protagonism to the spaces as environments with a potential that goes beyond the mere reading of the property. Art is a differentiating element that provides an enriching experience, which is highly valued by this client profile", explains Patrícia Barão.
JLL looks at the high-end housing market with great optimism, expecting demand to increase this year, both from national and international buyers. According to the consultant's experience, 54% of prime residential purchases are made by Portuguese nationals and the remaining 46% by foreigners, among which are Brazilians, North Americans and the British.
Patrícia Barão explains that
"the good dynamic of this market is based not only on the excellent quality of the products, with a very exclusive and differentiated offer, but also on the fact that this is a market range less impacted by the increase in interest rates and inflation. These are buyers with a strong aspirational and emotional motivation, in higher income brackets and who resort less to bank financing. Moreover, this is a public that has in real estate a refuge of their savings, always continuing to invest, regardless of the macroeconomic context", concludes the responsible, in the press release to which
SUPERCASA Notícias had access.