Source: Freepik Author: Redaction Imobinvest - Salão Imobiliário returns this year to the Alfândega do Porto Congress Center , from March 22 to 24, to bring together the best in the real estate market . This is an event that stands out at national level for its exhibitions, presentations on market trends and where you will find the main players in the sector, including eGO Real Estate as the official CRM and SUPERCASA as Media Partner. According to the events organizers, the 5th edition of Imobinvest will follow in the footsteps of previous editions , allowing the various interested parties to come together in an exhibition area that will enable closer relations between seller and buyer . Thus, professionals visiting the real estate show will find services, companies and an area dedicated to presentations, where they can hear about new products such as the Virtual Tour . Also at the stand where SUPERCASA and eGO Real Estate will be present, you can talk to the team that will be welcoming you throughout the three days , drink a Ginjinha DÓbidos with them and taste some traditional Beijinhos das Caldas. Youll be able to clarify your doubts, learn about Infocasa , the largest database platform in the country, and explore the potential of Infocasa - As Minhas Rotas , which streamlines sales processes. The advantages of eGO Real Estate will be highlighted over the three days of the event , during which youll learn about features related to customer support, handling opportunities and many others. You will learn about the eGO Real Estate websites and the various features available, as well as the reasons why eGO is the leading CRM in Portugal , which include, above all, the total integration of the CRM with other platforms such as Virtual Tour, Infocasa and the real estate portals SUPERCASA and CASASAPO . To ensure your presence, eGO Real Estate and SUPERCASA invite you to order your ticket, free of charge, here!
Source: SUPERCASA Author: Redaction In the real estate business, for both independent professionals and agencies , the desire for success is present at every stage of the negotiation process. The truth is that there is no secret to success, but there are a number of factors that, when put together, lead to success and a promising career. Infocasa works every day to optimize your daily tasks and achieve, together with you, a faster and more intuitive path to acquisition . As such, it recently launched new features in the Comparative Market Analysis , now with more customization and exclusive functionalities that promise more accurate evaluations in just 2 minutes. What is a Comparative Market Analysis? Comparative Market Analysis is an essential tool for real estate professionals who want to know and understand the trends in any area of the market. With the possibility of offering an efficient and constantly updated service, Infocasas ACM helps you to remain competitive and acquire a complementary sales and acquisition strategy. Attracting more clients and building a solid reputation as a reliable consultant is possible by offering a complete and accurate report, without spending hours researching and organizing information. Whats in it for me? Differentiate yourself is the motto behind the most recently launched new features. The aim of the Infocasa team is to provide you with an increasingly practical and intuitive experience , now giving you the chance to create a totally unique and differentiating identity in the market , through reports that are totally customized to your personal brand. Select the most relevant characteristics for your analysis, such as solar orientation, a recent topic requested by clients. Take the opportunity to insert your agencys logo or even your own image , change the colors and layout of the pages with information that is really relevant and directly targeted at the owner you want to capture. A panoply of opportunities waiting to be exploited. In short, the advantages youll find are: - More accurate analysis and increasingly real values - Rigor and professionalism - Efficiency and dedication stand out - Sending better results to the client Curious about whats new? Click here to find out more about whats new
Source: Freepik Author: Redaction The Millennials (young people born between 1982 and 1994) are mainly concerned with stable employment, the cost of living and home ownership, yet in the next twenty years this will be the generation that inherits the largest fortune in assets, thus becoming the richest in history. However, this will only happen with young people who come from wealthy families, which could further widen the gap between the richest and the poorest, according to The Wealth Report, an annual study by Knight Frank that brings together the most important global trends and prospects in the property market, sent to SUPERCASA Notícias . Thus, by 2044, in the USA, the silent generation (born between the wars) and the Baby Boomers (born after the Second World War) are expected to hand over the reins of their wealth to the millennium generation (born after 1980), according to data taken from The Wealth Report. This transfer of wealth, the result of inheritance, includes mainly property, but also other assets. These movements will bring about seismic changes in the way wealth is used, emphasises Liam Bailey, global head of the Knight Frank report. In the US alone, the transfer of assets between generations will amount to 90 billion dollars, making Millennials the richest generation in history. This transfer is taking place against a backdrop of changes in the way wealth is used. The difference in perspectives between the younger and older generations will result in a substantial re-evaluation of marketing strategies for anyone who wants to sell products or services to this group of nouveau riche. On the other hand, wealth is also changing hands in terms of gender. Thus, women represent around 11 per cent of global UHNWIs (ultra-high-networth individuals, i.e. individuals with a net worth of 30 million dollars or more, including their main residence). Although still not a large percentage, this figure represents rapid growth from just 8 per cent less than a decade ago. Even so, Generation Z (born between 1995 and 2009) is more confident in its ability to create wealth. According to The Wealth Report, 71 per cent of UHNWIs worldwide expect their wealth to increase this year. When analysing the data by age, it is clear that young people are more confident about the economic outlook than older groups. Only 52 per cent of HNWI Boomers (high-net-worth individual, i.e. individuals with a high net worth of 1 million dollars or more, including their main residence) expect to increase their wealth in the next 12 months, in contrast to 75 per cent of Generation Z, with 43 per cent expecting significant growth. Male HNWIs express greater confidence than women. This is particularly pronounced among male Millennials, with 75 per cent expecting their wealth to grow, compared to 64 per cent of women. However, for Generation Z these expectations are completely reversed, with a remarkable 81 per cent of women in this group expecting growth. Half expect significant growth. Environmental concerns influence investment decisions Climate change is the topic on which Knight Franks results show clear generational differences in priorities. Millennials seem to have realised how important it is to reduce consumption: 80% of the men and 79% of the women surveyed say they are trying to reduce their carbon footprint. Men from the Boomer generation, on the other hand, have a different view, with only 59 per cent trying to reduce their impact, much lower than women (67 per cent). The property sector continues to be an area of investment for the wealthy. While 22 per cent of UHWNIs are expected to invest in buying a home this year, only 19 per cent of HNWIs are likely to follow suit. Boomers seem to be the most reticent (8% and 7% for men and women respectively), while Millennials are the most active, with results that are close to the levels of UHNWIs (23% for women and 21% for men). With regard to commercial property, 19% of UHNWIs are considering investing this year. Given the greater financial commitment required, its not surprising that a much smaller percentage of HNWIs are also considering this investment: just 7 per cent in total, with male Millennials being the most committed (9 per cent) and male Boomers the least (3 per cent). Interesting? Also find out about the following topics: Male graduates earn around 23% more than female graduates
Source: SUPERCASA Author: Redaction The property sector is a highly competitive environment, where the proper presentation of a development can be the key to business success. However, gaining the attention and interest of potential clients requires well-devised and targeted strategies . In this SUPERCASA Notícias article, we explore some essential tips for promoting property developments effectively. The Importance of Presenting Property Developments In the property market, where competition is fierce and customer expectations are high, the presentation of the development plays a crucial role in the sales process. It is through this presentation that potential buyers can visualise the characteristics of the property and make an informed decision. However, to achieve success, you need to go beyond simply showing the property; you need to understand and meet the specific needs of your target audience. Identify your target audience Before starting any promotion campaign , it is essential to understand who the potential buyers of your development are . This requires a detailed analysis of the market and an in-depth understanding of the target audiences characteristics and preferences . Investing time and resources in this initial stage can ensure that your message is targeted at the right people, thus maximising your return on investment. Invest in online content In todays digital world, being present online is essential for the success of any property development. Use a variety of online platforms to reach a wider audience and increase the visibility of your development, such as: - Property portals : find a wide audience where you can more easily expose your development to potential buyer clients; - Property websites : you can create a page dedicated just to this type of property; - Social networks : a free option that allows you to share different types of content in different formats with your target audience; - E-mail marketing : this allows you to segment your mailings and share your property only with interested potential clients, with the advantage of being able to automate this process. By investing in online content, you can create a robust and interactive online presence that attracts and engages potential clients , and with CRM eGO Real Estate youll have access to a complete and integrated solution for publicising developments. Main advantages of the eGO Real Estate solution for real estate developments The eGO Real Estate CRM is the most complete platform on the market when it comes to managing, optimising and monitoring clients at the various stages of real estate brokerage, so investing in this CRM means being able to work with tools as essential as the development module for those who sell this type of property . And what can you get with this module? Simplified management With this solution, the management of your properties becomes simpler and more intuitive, with no limit on the number of units and with the integration of leads into the CRM . You can consult all the property information in the developments file, find out which units are available for sale and benefit from automatic translation of the adverts , which will not only save you time and resources, but will also help you reach the international market. Develop an exclusive website or landing page To give your development the prominence it deserves, with this eGO Real Estate CRM solution you can easily develop a website or landing page exclusive to your development. The main advantages of this development include the optimisation of advertising campaigns and the fact that you can manage content autonomously : Being able to have a mini-site with several languages and an e-mail address with its own domain; Having an exclusive development page , setting it apart from other properties; Present your development in various formats, with text, photos, videos, pdfs, virtual tours and a location map; Include a table of the developments fractions . Promote and publicise your properties on the most popular national portals As we said above, an online presence is essential to reach more potential buyers, so you should be present on the main property portals . With this in mind, eGO Real Estate integrates the promotion of your development on the two national property portals SUPERCASA and CASASAPO . By having your property on these portals, you ll have all the information centralised on the developments microsite and youll also be highlighted by the publication of an article on the SUPERCASA news channel promoting your development. Other advantages include Banners on the SUPERCASA and CASASAPO portals ; Highlights of the development; Premium support from a specialised management team Create attractive content for your developments Creating relevant, high-quality content is essential for attracting the attention and interest of potential clients. By developing blog articles, e-books, social media posts and other types of content, you can provide valuable and useful information to help potential customers make informed decisions. In this sense, opting for eGO Real Estates enterprise solution can help you save time, money and resources , and youll have a team on your side that is committed to developing unique media that will make you stand out from the competition. The key to success is to maintain a consistent approach focused on the interests and needs of your target audience , in order to build a solid reputation as an expert in the property market.
Source: Freepik Author: Redaction During 2023, activity in the national real estate sector was mainly marked by a challenging climate , along with a wait and see strategy on the part of investors. So, according to the Real Estate Market Overview , prepared by Savills Portugal and sent in a statement to SUPERCASA Notícias , discover the main indicators of the national real estate market for 2023. Investment At the end of 2023, Portuguese real estate investment stood at 1.6 billion euros, marking a 50% drop compared to the previous year. This scenario reflects the trajectory observed across the European continent, which has seen a sharp decrease in investment volumes. In 2023, with the exception of the retail and hospitality segments, all the others saw significant drops in investment volumes compared to 2022. Investment in the hospitality sector totaled 571 million euros, demonstrating a clear interest and commitment on the part of investors in this segment. It is important to note that, for the first time, investment in alternative segments exceeded the volume of investment seen in the star and more traditional segments , with investment of more than 100 million euros in student residences located in Lisbon and Porto standing out. In 2023, 79 investment transactions were concluded, 54% of which were signed by national investors, representing 30% of the total volume of real estate investment. Alternative Segments - PBSA (Purpose Built Student Accommodation) This segment has been one of the most dynamic in real estate . In 2023, there was a 3% increase in the number of students compared to the previous year, demonstrating that, despite an uncertain economic context, families continue to prioritize access to higher education, with demand for student accommodation continuing to grow. However, the reality of the PBSA segment in Portugal has been marked by a shortage of student accommodation , which is one of the major challenges facing the government, universities, families and students. The current supply in the cities of Lisbon and Porto is just 3,800 beds, serving only 2% of the total number of students enrolled in higher education in Portugal. There are currently 23 operators in Portugal, offering a total of approximately 9,600 beds. Offices At the end of 2023, the office market in Lisbon had an absorption volume of 112,474 m2, a decrease of 59% compared to 2022 , a trend consistent with other European markets. The year ended with 152 transactions. Prime rents ended the year at €28/m2/month, indicating an increase of 8% compared to 2022. This increase underlines the resilience of all market fundamentals. In addition, the average rent for the Prime CBD zone closed at €23.81/m2/month, reflecting an increase of 9% compared to 2022. Portos office market, on the other hand, had a total take-up volume of 50,048m 2 , reflecting a decrease of 14% compared to 2022. Despite this, the Invicta city maintained a resilient level of activity, recording 64 transactions. Looking to the future, the city of Porto foresees a substantial pipeline over the next two years, covering around 90,000 m 2 . Among the most emblematic projects planned are the Slaughterhouse, VIVA Offices and Mutual. Industry & Logistics In 2023, the Portuguese industrial and logistics market demonstrated robust activity, totaling a take-up of approximately 430,000 m2, with logistics operations accounting for 300,000 m2 of this figure. However, after two years of historic occupancy volumes, 2023 saw a decrease of -16%. In Greater Lisbon, 70% of the Gross Lettable Area (GLA) occupied in 2023 was dedicated to logistics, with 85% of this space exceeding 5,000 m2 and being used by distribution and logistics operators. Meanwhile, in the North & Porto region, the total take-up volume reached 125,111m2, up 4% on 2022, with logistics operations making up 65% of the total volume of closed transactions. With a logistics stock of around 3.3 million m2 in Greater Lisbon, demand for prime assets is becoming increasingly competitive, especially with regard to ESG & Sustainability standards. Retail 2023 proved to be a year of resilience and adaptation for the Portuguese retail market. Despite facing macroeconomic headwinds that impacted private consumption, the retail segment overcame the challenges with innovative approaches. In a context of economic uncertainty and changing consumer behavior, the sectors turnover index contracted by 0.8% over the course of 2023, following growth of 4.7% in the previous year . Portuguese families, who have a greater propensity to save, contributed to the decrease in turnover, reflecting a cautious approach in a context of economic pressure. However, there was room for various retail sectors to prosper, as was the case with food distribution and low-cost non-food retail concepts , which emerged as the most resilient segments, recording growth and defying market downturns. In addition, demand for proximity retail continued on an upward trajectory, highlighting consumers preference for convenience and accessibility. In particular, high street retail saw significant activity, driven by growth in the tourism sector. In cities such as Lisbon and Porto, there was an increase in new high street stores, with a notable presence of brands catering to various sectors, such as catering, fashion and lifestyle. Residential The national residential market has faced significant challenges due to rising construction costs , with a direct impact on the value of properties for customers. The predominant challenge continues to be the cost of labor, largely attributed to its scarcity. At the end of December 2023, construction costs had risen by 1.8% year-on-year. House sales in mainland Portugal, particularly in Greater Lisbon, Greater Porto and the Algarve, fell by approximately 17%, 24% and 25% respectively. The cautious economic scenario also had an impact on the number of dwellings licensed in Greater Lisbon, with a significant drop of 33.6% compared to the previous year. On the other hand, Greater Porto ended 2023 with positive results, showing an increase of 14% compared to 2022. The new Simplex Urbanístico promises to address these issues and simplify licensing processes, but these effects have yet to be felt in the market. As far as the rental market is concerned, Lisbon and Porto have seen price increases and decreases in the number of contracts signed, driven by the rising cost of housing. At the end of 2023, average rental prices peaked in Lisbon and Porto at 19.9 €/m2 and 16.3 €/m2 respectively, reflecting increases of 22.8% and 25.4% respectively. 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Source: JLL Author: Redaction JLLs Residential team and Christies Front Door are co-exclusively marketing Pulse, a new residential building located on Avenidas Novas , between Marquês de Pombal and Campo Pequeno, in Lisbon, as JLL announced in a statement to SUPERCASA Notícias . With 39 residential units spread over 14 floors and with areas between 58 and 272 square metres, youll find 27 flats ranging from 1 to 6-bedroom triplexes, as well as eight townhouses ranging from 2-bedroom duplexes to 3-bedroom triplexes. All the units have parking for up to four people, private terraces with gardens, an outdoor and indoor swimming pool, a sauna, a Turkish bath and a gym. The concierge service is available 24 hours a day, there is a wellness area, another for co-working and a communal courtyard with a garden for leisure time. Pulse Lisboa is calm in the city centre. Its located in a historic area, but its also rich in leisure and catering spaces, which enhances the experience of those who live there. This high quality asset, with modern and sustainable amenities, reinforces the supply of living spaces in the centre of Lisbon, an area where there is greater demand. We have no doubt that it will be a real sales success! said Patrícia Barão, Head of Residential in the note to which SUPERCASA Notícias had access. João Cilia, CEO of Christies Front Door, adds: Pulse Lisboa is undoubtedly a unique project, with a privileged location in the heart of Lisbon and a distinctive quality. These are the projects that motivate us and with which Christies wants to be associated. We will certainly have many satisfied clients with their new home. This building is the result of a partnership between architect Francisco Aires Mateus and Reify, who together brought Pulse Lisboa to life, a unique residential condominium in the city that combines the centrality and spaciousness of its location with new urban lifestyles. A modern cosmopolitan lifestyle also includes a commitment to sustainability. Thats why Pulse has A-level energy certification, with a photovoltaic solar energy system for self-consumption and energy savings , AQUA+ certification - a certificate that confers a high level of efficiency in the management of water consumption - BREEAM certification, car parking spaces prepared for charging electric vehicles and a bicycle park. In SUPERCASA Notícias youll find all the news from the world of property: Delta Building reaches 100% occupancy with the support of JLL , Savills is marketing modern and flexible workspace
Source: Freepik Author: Redaction The parish of Lordelo do Ouro, in the municipality of Porto, is going to have a new urban project aimed at building 291 new homes for affordable rent , after the Porto Municipal Assembly approved the transfer of a plot of municipal land where the project will take place. With an area of more than 45,000 meters , this project involves an investment of more than 64 million euros , and the allotment process was submitted for public consultation at the beginning of December. According to the information made public by the municipality, the divestment of the municipal land will allow for the restructuring of the urban fabric and the consolidation of the relationship between the buildings and the existing public space , as there are several housing shortages in the city. Read more: Coimbra wants to attract more technological investment , Construction helped mitigate the effects of inflation
Source: Freepik Author: Redaction In 2023, cement consumption on the domestic market totaled 3,904 thousand tons, which corresponds to an increase of 1.8% year-on-year , according to AICCOPN in its housing statistics summary shared in a statement with SUPERCASA Notícias . As far as municipal licensing is concerned, in 2023 there will be a decrease of 8.8% compared to 2022 in the total number of licenses issued for new construction or rehabilitation work on residential buildings. However, in terms of the number of dwellings licensed for new construction, there was a year-on-year increase of +4.9%, to a total of 31,742 dwellings. In December, the stock of mortgage loans amounted to 98,863 million euros, which corresponds to a reduction of -1.4% year-on-year. The implicit interest rate on mortgage loans stood at 4.59% that month, which is an increase of 2.70 percentage points on the same month last year. The median value of housing appraisals for the purposes of bank loans in December rose by 5.3% year-on-year, as a result of variations of 4.3% in apartments and 5.4% in houses. Region in the Spotlight: Porto Metropolitan Area In the Porto Metropolitan Area, the number of dwellings licensed for new construction in 2023 was 8,232, an increase of 14.3% on the 7,205 dwellings licensed the previous year. Of these, 28% are studio or one-bedroom units, 32% are two-bedroom units, 33% are three-bedroom units and 7% are four-bedroom units or higher. As for the bank appraisal value of housing, this region saw a year-on-year change of 3.7% in December. Read also: Portuguese furniture exports rise again , Construction helps to mitigate the effects of inflation
Source: Freepik Author: Redaction The year 2024 will be marked by the real estate expertise brought to all real estate professionals by the eGO Real Estate Management CRM , which is touring the country, from north to south, to offer free, detailed and strategic training to market players who are interested in innovating and investing in state-of-the-art technological solutions. With an available and specialized team, the next stop of the eGO Masterclass will be in Viseu, on March 19 , to cover various and complete topics, with emphasis on customizing the dashboard, fundraising, how the eGO menus work, real estate and contacts. With breakfast on offer and many other exclusive advantages to boost your business, eGO Real Estate invites all those interested to take part in this event , which is aimed not only at clients who already use CRM, but also at professionals who are not yet familiar with the leading real estate management platform.
Source: Pexels Author: Redaction The third phase of the iParque technology park in Coimbra is to be transformed into an industrial zone , as announced by the mayor. The area, initially earmarked for housing development, has 20 hectares available for industrial construction. The first objective is to develop iParque, namely to transform the 3rd phase of iParque, which was a housing phase, into an industrial phase. Thats another 20 hectares of industrial area, said José Manuel Silva, the mayor of Coimbra, during the ceremony for the Accenture advanced multinational technology center in Coimbra. As the mayor stressed, there is a need to increase the areas set aside for industry: we want jobs for all levels of training. We need to have industry and, for the installation of large industries, Coimbra still doesnt have the space. So, in order to achieve this goal, it is planned, in parallel, and simultaneously, to create a new large industrial area to receive larger industries, which require 10, 20 or 30 hectares , explains José Manuel Silva. And he admits: Were taking up all the spaces available for setting up companies. Were also installing them in the Municipal Stadium and were challenging entrepreneurs to build office towers in more comprehensive projects, so that we can install companies (...) We need office space and there wasnt this culture in Coimbra. We have some difficulty in finding these services, he concludes. Go to SUPERCASA News to follow more similar topics
Source: Freepik Author: Redaction According to the press release sent by AICCOPN to the SUPERCASA Notícias editorial staff, public works tenders in January continued at high speed, with a significant increase in the number of tenders awarded. In January, the total volume of public works tenders awarded totalled 2,042 million euros, which represents a significant growth of 212% compared to January 2023, with the opening of the tender for the High Speed Railway Line between Porto (Campanhã) and Oiã, worth 1,661.4 million euros, standing out. The volume of contracts signed in January and reported on the Base Portal up to 15 February totalled 206 million euros , which represents an increase of 15% in terms of year-on-year change over the same period. Contracts awarded under public tenders in the first month of 2024 totalled 159 million euros, 5% more than in January 2023. With regard to contracts awarded as a result of Direct Adjustments and Prior Consultations, there was an increase of 25%(3) year-on-year, to a total of 32 million euros in the first month of 2024. Find more like this: Construction sector agrees new salary scale for 202
Source: Freepik Author: Redaction A public market consultation, promoted by the Sintra City Council, will be open until March 11 for the purchase of 100 one-, two- and three-bedroom houses. As part of the Local Housing Strategy , this tender aims to strengthen the municipalitys housing stock , with the period for submitting proposals running until March 11. The municipality of Sintra intends to respond to situations of housing shortage, guaranteeing access to housing for families who have no response via the market, promoting social and territorial inclusion and housing choice opportunities , explains the municipality, which adds that the consultation is aimed at the acquisition of buildings/fractions intended for housing. Located in the geographical area of the municipality of Sintra, in areas with good access and served by a public transport network [...] with conditions of immediate habitability , it is planned to acquire properties of typology T1, with 52 to 73 square meters, T2, with 72 to 95 square meters and T3, with 91 to 117 square meters. As stated in the proposal by the councillor for Administration, Finance and Heritage, Piedade Mendes, the 1st Right - Support Program for Access to Housing was developed to overcome situations of need and vulnerability in access to public rental housing , highlighting the fundamental role of local authorities , due to their proximity to citizens and the territory. Thus, the program has a dynamic predominantly aimed at rehabilitation and rental , promoting the social and territorial inclusion of people and households living in unworthy conditions, namely precariousness, unhealthiness and insecurity. Local Housing Strategy will increase housing for young people and families The Sintra municipalitys Local Housing Strategy proposal aims to increase the number of homes for young people and families who cant find a solution on the private market due to the incompatibility between their income and the rent charged , taking into account the collaboration agreement between the municipality and the Institute for Housing and Urban Rehabilitation (IHRU), which proposes solutions for people living in unworthy housing conditions. To this end, 179 million euros have been allocated in a strategy that involves the rehabilitation of fractions or buildings intended for housing, as well as the construction of buildings or housing developments and the acquisition of fractions or buildings intended for the same purpose. Read also: Construction sector agrees new salary scale for 2024