Source: Freepik Author: Redaction In a press release sent to SUPERCASA Notícias , JLL announces the launch of its latest residential project located in the picturesque region of Carvoeiro, in the Algarve - Lumina Villas . This new exclusive condominium consists of 58 townhouses and redefines the concept of living with elegance and comfort , through an unparalleled residential experience in the heart of the Algarve. Lumina Villas offers a variety of spacious units, ready to live, ranging from typologies T2 to T2 + 1, with 153 m 2 . Each villa is meticulously designed to offer the perfect balance between contemporary style and functionality, providing a living environment of true comfort. A distinctive feature of this condo is its commitment to the well-being and leisure of residents. It offers a wide range of amenities including a swimming pool, a bar, a playground for the little ones, 24 hour security and ample parking for greater accessibility and comfort of the residents. One of the most captivating assets of some of these villas is the stunning sea view, especially from the top floor. It is something rare soon very valued, especially in the Algarve, explains Patrícia Barão, Head of Residential at JLL, in the note received by SUPERCASA Notícias . This setting promotes a serene environment, so that residents can relax and enjoy the surrounding nature. The privileged location is also a highlight, since it is located a few minutes from Carvoeiro beach and the village center. Future residents of these unique houses will have easy access to a variety of restaurants, shops and recreational activities, he adds. With prices starting at 400,000 euros, Lumina Villas is a very attractive investment, both for those looking for a first home, and for those who want a second home in the Algarve . Read also: Office occupancy in 2024 more than doubled from 2023
Source: Freepik Author: Redaction The user licence was no longer compulsory after the new licensing simplex came into force in January of this year following a legislative amendment aimed at simplifying procedures and licences. However, there are records that this legislative change is causing problems, with several houses for sale on the market without a license , promoted by investment funds that acquire portfolios of bad loans to banks. From the beginning the diploma was criticized and dismayed, dropping the obligation of use licenses or technical sheets of housing in the sale of houses, leading the sector to react with criticism and warnings. First of all, it was felt a lack of consideration of families who want to buy a house, since, in this way, they can buy houses without a license, often being prevented from accessing housing credits. Still, the new legislation gave impetus to the real estate market, with more houses coming to the market to be sold, increasing the housing supply in Portugal . In the advertisements, the absence of the user license or the fact that the box has to be carried under simplex are indicated. Although there are several ads with these indications, there are many others that do not provide due information to potential buyers, creating the risk of having houses for sale without proper licenses, which has led to the Notaries Order (ON) to prepare to present a repeal of the standard , so that the transmission of the property with the municipal consultation, in order to know whether or not it is licensed, is again mandatory. Follow more topics like this: About 1.5 million PARI cases were initiated in 2023 , Real estate scams: what you should do to avoid this situation or New urban simplex is generating confusion in municipalities
Source: Pexels Author: Redaction In the first quarter of 2024, 73,700 m 2 of office space were occupied in Lisbon, a volume that surpasses by almost four times the 19,300 m 2 traded in the same period of 2023. In Porto, the occupation in the first three months of this year amounted to 18,000 m 2 , more than doubling the approximately 7,700 m 2 taken in the same quarter. In quarterly terms, occupancy grew 82% in Lisbon and 91% in Porto. The data are disclosed by JLL in the framework of its monthly analysis report to this sector, Office Flashpoint , received in a statement by the newsroom of SUPERCASA Notícias . The consultant contributed to the high dynamics of these markets, having worked in operations that correspond to 42% in terms of number of businesses in the quarter in Lisbon and 50% in Porto in terms of area occupied. The activity of Lisbon in the quarter was marked by two large operations, which together correspond to 59% of the occupied area. Namely the acquisition of 26,700 m 2 by Caixa Geral de Depósitos in the Well Be building, in Parque das Nações, and of 17,000 m 2 by an undisclosed entity in the Álvaro Pais 2 building, in the New Office Areas. Without prejudice, removed the effect of these operations, the market would have grown 55% compared to last year, marking the return of large transactions. In fact, in the quarter under analysis, 41 office occupancy operations were carried out in Lisbon, of which 9 involved areas greater than 1,000 m 2 , including the taking of 1,860 m 2 in the Torre Oriente do Colombo, by Advance Care, in an operation carried out in March and advised by JLL. In the first quarter, Parque das Nações, with 39% of the take-up, was the most dynamic zone, followed by New Office Areas, with 35% of the total. In terms of demand, there is clear evidence of Financial Services companies, reflecting some of the largest operations in the quarter, generating 65% of all activity. In Porto, there is also the reactivation of large operations this year, with 6 of the 22 transactions of the quarter involving areas greater than 1,000 m2. More recently, in March, the transactions of 4,000 m 2 occupied by a company in the Matosinhos Office Center are evident, as well as another 3,000 m 2 by Alten no Sousa Aroso 959, the latter a business also mediated by JLL. In the quarter in question, it was the area of Matosinhos that was most evident, with a share of 43% of the occupation registered in Porto. On the demand side, TMT’s & Utilities companies were the major lever of the office market in Porto, with 59% of the accumulated take-up. Sofia Tavares, Head of Office Leasing at JLL, comments: Q1 results make us very excited for the year’s projections. Porto, maintaining lower activity levels than Lisbon, has a healthy dynamic and good demand rates. In Lisbon, even if we annul the effect of the two large transactions, which naturally do not constitute a usual market pattern, we would have a quarter occupancy around 30,000 m2. This translates to annual growth of over 50%, which is an excellent indicator of demand activity. If we keep this pace, we will reset the activity to the average usual market transaction levels, reversing last year’s slump. Follow other similar topics in SUPERCASA Notícias
Source: Freepik Author: Redaction The lack of qualified labor is driving up the prices charged by the construction sector, which is failing to meet the increased demand for remodeling and rehabilitation works in the homes of the Portuguese, reveals an analysis of the Fixando service contracting platform sent to SUPERCASA Notícias , which surveyed dozens of companies in the sector. The construction industry in Portugal recognizes that the difficulty in hiring masons, carpenters, plumbers or electricians, creates barriers to companies in the sector, which result in an increase in the costs of its operation that, in turn, translate into increases in prices charged to customers. The trend, while there is no more skilled labor and falling prices of raw materials, will be the gradual increase in construction and remodeling prices, says architect and remodeling expert Ricardo Dias, from Torres Vedras. According to Fixando’s analysis, this shortage of construction professionals is limiting companies ability to respond to increased demand, which, in addition to higher costs , has also resulted in delays in construction. Fixando said that, since the beginning of the year, the requests received for housing works have increased 11% compared to the same period last year, and in 2023, the demand for these services had already grown 29% compared to the previous year. Justifying this increase in demand for renovations and rehabilitation works in the homes of the Portuguese, are the growing concern of families with energy efficiency, the need to adapt residential spaces to teleworking and also the interest in recovering houses for later sale , thus being strategic investments in the real estate market. The problem of energy poverty is very present in Portuguese families living in older properties. Cold and humid houses, without double glazing on the windows, with bad insulation, are very common problems that lead to a growing demand for requalification works , explains Alice Nunes, director of new business at Fixando, in the note to which SUPERCASA Notícias had access. She adds that the current high property prices have also motivated many owners to remodel houses for sale, with the aim of entering the real estate market, where financial return is guaranteed. On the other hand, t echnology is also influencing the growth of the sector, with the adoption of automated solutions and intelligent housing management systems . However, the integration of these technologies also presents challenges, especially in terms of cost. The new trend for Domótica and the implementation of intelligent systems, such as electric blinds or automated air conditioning, are essential requirements for construction companies. It is a panorama that requires us to adapt to new technologies and a continuous technical update to meet the expectations of a constantly evolving market. All this involves more costs for companies , says a manager of the construction company Atitude Benévola, Porto. Faced with these challenges, it is practically unanimous within the sector that investment in technical training and professional development in the construction area is an evident and urgent need. Partnerships between the public and private sectors can be fundamental to develop training initiatives that meet the needs of companies and that provide workers with access to quality training and specialization opportunities through the gaps in the construction , says Alice Nunes. Follow more topics like this in SUPERCASA Notícias : Building credit: what is it and how it works? , Will remodel the house? Know the associated expenses
Source: Freepik Author: Redaction Crowdfunding is an innovative modality that allows companies to raise financial resources through the collaboration of a large number of investors, through a democratization of access to capital. It is a trend that has opened doors to projects that would previously be unfeasible, being extremely appealing to companies looking for new investments, especially in the area of real estate. For professionals in the area, crowdfunding emerges as a powerful tool, since it diversifies investments, captures resources for new projects and retains customers , and if you still have doubts about how it works, in this article you will find the main characteristics of this type of financing, applied to real estate, and its advantages. What is crowdfunding and how can it be applied to real estate? Real estate crowdfunding works as an online platform that connects investors looking for financing to real estate projects , and it is through this platform that they can allocate amounts, usually from € 50, and receive interest returns and/or profit participations from the project. Find out in which situations you can apply this type of financing. Financing of new ventures Crowdfunding can be applied to the realization of projects involving, for example, the construction of houses, apartments, commercial buildings, warehouses or other types of real estate. Remodeling and revitalization of real estate Crowdfunding platforms can be used to raise funds for the remodeling and revitalization of old properties in Portugal , which may contribute to the valuation of degraded areas, as well as the revitalization of urban centers. Land acquisition In this area, crowdfunding can be used to finance the acquisition of land, enabling companies and investors to acquire strategic areas for future projects . Projects of social impact Real estate crowdfunding in Portugal can also be used to finance projects of social impact, namely for the construction of social housing or for the revitalization of more vulnerable communities. Through the various types of possible applications for crowdfunding, there are also advantages for professionals in the sector, which translate into greater access to capital, diversification of investments, customer loyalty and increased visibility , because this type of platform not only allows diversifying investments, but also offers great visibility and helps to attract new customers and partners. It is especially appealing to small and medium-sized enterprises, which may have difficulty obtaining funding through financial institutions. In practice, crowdfunding can be applied by creating projects , which should be disclosed, and choosing one of several crowdfunding platforms. Consolidate your presence in the market through the knowledge of other tips related to the real estate market: Tangible and intangible brand: understand and boost your brand , Have a business? Meet 3 trends in marketing and Real estate speculation: know this concept
Source: Freepik Author: Redaction In linguistic terms, and to better understand at an early stage what tangible and intangible assets are, we begin by explaining to you that these are terms that refer to elements of physical reach . Tangible assets are, for example, a chair, a house or a key, while intangible assets are things with incorporeal existence, such as business plans or brand strategies that, although they can be documented, do not exist on the tangible plane. Understanding these concepts can help you understand the various components of your business , with a set of processes that materialize and dematerialize in different dynamics of your communication and brand strategy. Once it is created, a brand can be tangible or intangible, depending on the path that is made to increase its notoriety and recognition in the market , and that goes through good management and strategic plan . An intangible brand is the goal you want to reach if you want your brand to be easily recognized by the public, simply and effectively, and can be an advantageous goal for companies with franchises that want to grow in the market. Tangible vs. Intangible: the main characteristics If you have doubts about what these concepts mean, then we explain them, in a schematic way, to help you understand how you can make them into goals for your own brand and business , and how they materialize. A tangible mark will be • A brand with physical elements that represent the company, such as the logo, the name and the services provided. • It has intrinsic visible and tangible aspects of the brand , which create a first impression on customers and directly influence their buying decisions. An intangible brand is • A brand represented by values, with reputation, experience and notoriety about what it offers to its customers. • It is composed of intangible elements (not palpable) that differentiate the company from the competition and create emotional ties with its audience. In the real estate market, the reputation of the company and the quality of service are two of the most crucial factors for a customer to choose their services , and represent intangible brands to their essence, as they will have associated feelings of trust, fidelity, recognition and strength. On the other hand, tangible brands concern what they present to the customer , such as the property portfolio, the quality of the image, the location of their stores and the perception that people have about the company. How to build a strong brand in real estate? To truly achieve success in the real estate market, you must combine the tangible and intangible brand strategy in your company , conceiving a strong image, impeccable reputation and a portfolio of high-quality real estate. One of the biggest mistakes made in building an intangible brand is the lack of monitoring that is given to customers, creating difficulty in retaining them and achieving a sustainable and strong growth that allows it to be recognized in the market. But also, a strong intangible brand, with low quality properties in its portfolio, and poor customer service, certainly will also have enough difficulty in asserting itself as a strong brand and conqueror of great notoriety, because the true strategy to achieve intangibility lies in the junction of the two types of brands. That is, invest in quality at all levels and aspects of your business. And where to start? Logo and visual image of your brand Invest in a strong visual image for your brand , with an easily recognized logo that anyone can associate with your services. To get this kind of recognition, you have to invest heavily in the channels where you will promote your brand , spreading it in the subconscious of your audience. The CRM Imobiliário eGO Real Estate can help you with this part of the strategy , having at your disposal services that create logos for your company and personalized brochures, by specialized designers, which you can use in your communications and broadcast through various channels . Personalized follow-up Make sure to provide your customers with the best possible follow-up , doing everything in your power to satisfy them and meet their needs. This care and detail will keep them happy with their services, lead them to recommend your company and help their loyalty . For all this , you must keep an organized record of the monitoring and interactions you have with them, and may have, in the CRM ego Real Estate, records with the contacts where you record the monitoring that is done, requests for visits, opportunities, leads that you receive , and for owners with whom you do business, an exclusive portal that you can share with them to give them access to information about the property they have for sale. Communicate in a clear and assertive way In this regard, you should establish the brand values, your tone of voice, the way products or services are communicated, and the type of speech you will use for each of the channels you have at your disposal. For all this, you should create a marketing plan that involves not only the brand strategy but also the communication strategy. A successful communication will be one that, in addition to promoting products and services and presenting them clearly and assertively, also mirrors the personality of the brand and its values, with a coherent image and that easily distinguishes itself in the eyes of the recipients. Once again, through the ego, you will be able to create this type of communication campaigns, being able to create newsletters where you defend and intensify your tone of communication , focusing on topics of interest related to your area of expertise, or exclusive Landing pages for a premium service or unique product presentation, with forms you can create to get information about questions or requests from your audience. Through all these strategies, you will be closer to your audience and will be able to reach the intangible goal, being able to consolidate your brand as a reference in the market. Invest in a solid construction of your tangible and intangible brand, making yourself known to the market and paving the way for continuous and sustainable growth.
Source: Freepik Author: Redaction The disclosure of an enterprise involves a differentiated strategic promotion, not only because it is a more exclusive type of property, with differentiating characteristics, but that can capture the attention of investors of all kinds, namely foreigners or the luxury market. Thus, to be able to quickly sell your business, or the fractions that are part of it, it is necessary to understand the market, who is in fact your target audience, and identify and analyze your competition and what it offers. Only then will you be able to create strong and effective strategies that can accelerate the sale of your ventures. Marketing will play a key role in this process, so it is necessary to have the right partners on your side to put into practice the strategies outlined. We tell you, for example, about the eGO Real Estate , the most complete CRM on the market and leader for 20 years, which can help you in this task, and SUPERCASA , the portal that challenges leadership with investment in differentiating and successful solutions. Create virtual visits To be more successful in promoting your business, and consequently sell it faster, it is essential that your ads are complete and well illustrated. In this context, virtual visits will make all the difference, highlighting it compared to others who do not have this element , and offering potential customers a complete and immersive view of the property they are consulting . Contrary to what you can imagine, creating virtual tours is already easier and more accessible than before, with Virtual Tour by ego Real Estate, the new tool that creates virtual visits itself. All you have to do is download the mobile app and take photos of the property. As simple and effective as this. After submitting the photos in the application, the Virtual Tour does the rest for you, creating the virtual visit and making it available in the CRM ego to associate the property you want to disclose. This is an affordable and easy to access service . Highlight your enterprise There are several possibilities to highlight your venture. If you’re promoting it on the right real estate portals, you can get exclusive highlights that can boost your visibility and get more visit requests. Publicizing your project on the portals SUPERCASA and CASA SAPO is the most advantageous option, as you can have highlights directly in the listings of the properties and benefit from an exclusive Landing page for your enterprise. In SUPERCASA, you can get a label enterprise in fractions , when presented in the listings, and also the logo of your agency in the search results. In addition to all these highlights, when you acquire the SUPERCASA Enterprise Pack, you will still have the possibility to see your enterprise in great prominence in a news or article, published in SUPERCASA Notícias . Choose the ideal CRM for the management of your enterprise It may seem irrelevant, but the truth is that by choosing the best CRM on the market, you’ll be increasing the odds of selling your business. This is because, by doing a good management of their enterprises , you can more easily add value to them , make a better monitoring of the requests for visits, give good follow-ups to potential customers who express interest and keep all the information and data about each enterprise and fraction, in a single platform, where in addition to the information about the properties, you can manage your agency, with all the bureaucratic and administrative surrounding. See other tips to boost your business: Digital Branding: transition to this trend , 5 tips to get good real estate ads or Growth Marketing: what is it and how to benefit from this strategy?
Source: Freepik Author: Redaction The internet is an essential part of the day-to-day life of a property consultant or agency , as it is through this channel that most business is done, the bulk of contacts are made and almost all properties and brands are publicised. Its unthinkable these days not to have a good online presence, for example through a property website with exclusive tools or good social networks , worked in favour of your target audience and your objectives. In order to realise these goals, one of the first needs arises from the connection that is established with clients and potential clients , by cementing the brand, what its values are, what it offers and what it means to the market. These are branding concepts that allow you to maintain a clear image of your positioning in the market. Digital branding: understand this trend and what its all about Digital branding is nothing less than the process of brand management . During this process, creating a brand will result in a combination of efforts to consolidate its positioning in the eyes of the public , through digital strategies, marketing or backstage work, by aligning its values and future objectives. Allied to digital, branding will then be a set of strategies aimed at promoting your voice, your values, your objectives and promises, by publicising these characteristics unanimously and continuously in order to maintain your positioning. With the growth of the internet and its various communication platforms, particularly social networks such as Facebook or Instagram, it is possible to stimulate this brand growth by establishing partnerships, creating adverts or broadcasting communication to all types of segmentation . What is digital branding for and how can it help you? Digital branding (or e-branding) will first and foremost serve to consolidate your position on the market. In an extremely competitive market, this is the key to growth , especially at a time when there are so many property agencies, with such diverse services and characteristics, reaching such different audiences. Digital branding will essentially help you stand out from similar competitors, distinguishing you by your strengths and attributes , which you will mirror on your digital platforms. But the main advantages are: - Improve your brands positioning; - Expand your brands online reach and recognition; - Develop successful interactions with customers, potential customers and new partners; - Manage your brand through, and with the help of, digital tools. To realise these goals, eGO Real Estate CRM can prove to be a great help . You can increase your results and save time with this property management platform, which helps you manage and automate digital marketing campaigns in one place. You can, for example, send one or more properties of your choice to potential clients via email, or get personalised brochures for your properties . These strategies will cement your branding, making your brand distinctive and recognisable to your audience. Digital branding strategies: what are they? Digital branding operates across various digital channels and platforms, including social networks, websites, email marketing, mobile applications and more. The central strategy is to guarantee a consistent and coherent brand presence at all these points of contact , in order to guarantee a unified experience for consumers. One of the keys to digital branding is the creation of relevant and engaging content that resonates with the brands target audience, which can include social media posts , informative videos or informative blog content . Visual and tone-of-voice consistency is also crucial to keeping the brand identity cohesive across all channels. Creating relevant content You can produce useful, informative or inspiring content, such as tips or advice, that adds value to your target audiences needs. In the case of the property market, its relatively easy to think of a variety of topics, which could include decorating tips, information on documents and bureaucracy for selling or buying property, or information on properties you have for sale. This content can, and should, be shared not only on your social networks, but also on your property website , on a dedicated blog page. eGO Real Estate has these features available , and you can customise your site to suit your needs. Social media management This is an important part of digital branding, being able to connect with your followers, attract new ones, share content from your agency, such as properties you have for sale, and promote your brand, attracting new clients and keeping your current ones. SEO (Search Engine Optimisation) Optimising online content is key to being more easily recognised and found by online search engines, to increase your brands visibility. Email marketing Send newsletters and personalised email campaigns to keep your clients informed about news, promotions, relevant content or your property listings. You can do all this using the eGO Real Estate CRM , which not only provides you with attractive templates that you can easily send to your database in one click, but also measures the metrics of these campaigns at a later stage , looking at the number of views, clicks and leads. In short , digital branding is an essential part of any modern companys marketing strategy, and yours cant be left out! By investing in building and managing your brand and online presence strategically and authentically, youll be creating a strong position in the market, making yourself easily recognisable to your audience - and even to users who arent your customers or work with you - cultivating deeper relationships with your target audience and achieving long-term success. Invest in the best strategies and start developing your digital branding today! Read also 5 tips for getting good property adverts and Growth Marketing: what is it and how can you benefit from this strategy?
Source: Freepik Author: Redaction There are many strategies for capturing the attention of potential clients , but there are some that are more effective and more effective than others. Being a real estate agent in a volatile and constantly evolving market means being aware of these tricks, knowing exactly how to use them and how they effectively capture the attention of the people you want to reach. One of the most effective ways to ensure that you diversify your advertising and get more potential clients for your properties is through video marketing , taking advantage of the fact that we live in a highly technological society, accustomed to short, animated content, to advertise your portfolio of properties for sale. How can you take advantage of video marketing? Video marketing can indeed be an excellent way to boost your business, and well explain why! Firstly, its important to start by cementing a strong online presence, particularly on social media platforms such as TikTok or Instagram. On these platforms, youll be able to reach more potential buyers and active sellers, who will see your content and connect with you if they like what you post. In this situation, through videos, you can show your knowledge of the sector, build your brand and publicise your properties, for example by showing the inside of the house and talking about its added value . Well tell you exactly what you need to do to get the best results: - Share home videos of the properties youre selling, showing off your strengths and creating empathy between you and the people who will view the video, creating a desire to visit the property and eventually arrange a viewing; - Share these videos by message with your potential buyer contacts , increasing the chances of reaching the ideal buyer; In the USA, a study was carried out by the National Association of Realtors which shows that adverts with videos get 403% more views , so its extremely important to invest in this type of multimedia content. How do you create a video and what content can you share to generate interest? Before venturing into videos, its important to know exactly what kind of content you want to share. You could just post videos showing the houses youre selling , but to make your social media even more interesting, you could consider creating short videos with informative content , either about questions potential buyers might have about buying or selling a house, such as bureaucratic issues, or about tips or other property trivia. Some topics you can explore: - Lifestyle tips , such as decoration, building work, design, space creation and other issues that influence home environments; - Information on home loans . As this is a highly sought-after topic for people interested in buying a house, youre sure to get views from potential buyers interested in finding out more about financing a property; - Bureaucracy and documentation associated with buying or selling a house; - Curiosities about you and your agency , to establish a closer relationship between you and potential clients. To develop property videos or any video on any of the topics weve suggested above, it s important that you have at least some basic knowledge of how video editing works, and you can use someone with knowledge of the area or, within your team, people with more creative ideas. However, if you dont have these skills or dont know anyone who can help you, there are already some tools that, using artificial intelligence, can simplify the process . Even so, it is recommended that this is a manual development, with critical intervention. As long as you make appealing scripts and pay attention to aesthetics , you wont need to do a lot of editing or be a professional video maker , because with simple things you can easily capture peoples attention and reach exactly who you want to reach. Create animated videos, using clear, recognisable speech and a good aesthetic appearance . One of the tricks to getting more impressions is to use subtitles , allowing for a greater reach and permanence rate in the video . How to record a good property video? Its important that you make sure the property looks good before you start recording , because a well-kept, appealing and bright image will influence the reception of your content, making more potential buyers want to visit. So prepare the property for the video, making sure that: - The rooms are well lit (open windows, curtains and take advantage of natural light); - The spaces are tidy and clean, with no distracting objects or noise. When editing the video, take these guidelines into account: - Make sure there is a leading line between shots , which show a natural passage through the various rooms of the house and make the person watching the video feel as if they were actually in the property; - Design a clear and appealing script that captures the viewers attention and keeps them focused on the content , being able to talk about the property, its history and its key points; - Integrate information such as price, areas and typology , in text form or through subtitles in the voiceover. The most important thing to remember is that, for a good property video, you must be able to capture a good image of the property, complementing it with a voice-over , or a person presenting it, describing its advantages and features, or animated elements that indicate these details. This way, youll be able to capture your audiences attention and get them interested in the property. Key tips for a good video 1. Organise the environment of the house before recording As we explained above, its important to capture a good image of the property, making it appealing and creating desire for the potential client. So clean, tidy, light and organise it strategically. 2. Add captions and other visual elements The image alone doesnt count, as you need to attract the potential clients attention through small elements that can differentiate the attention spent watching the video. Choose to add subtitles, which will retain the attention of those who dont watch videos with sound, for example, and add textual details that indicate price, typology or key points of the houses characteristics that appear throughout the video. 3. Create a good script Plan the video in advance, knowing exactly what to record, how you want to record it and what you can incorporate to make it even more appealing, writing the script and establishing exactly how many minutes it should be. 4. Choose good equipment and experienced people If you can capture a video using a professional camera, do it. However, if you cant, see if your mobile phone has a good image and if you can get a video of similar quality from the device. Where should you publicise your videos? Once youve made the video itself, the most important step is to know exactly where you should publish it . The good news is that, if you work with the eGO Real Estate CRM, you can share your adverts directly on social media and, with them, the property videos that go with them, as they are integrated into it and you then receive the leads directly in your CRM . This is an integration advantage that makes managing your business easier . When publishing properties on SUPERCASA , it is always recommended that you include videos of the property, as this will have an impact on the quality of your adverts and will benefit them in searches. If you dont already advertise your properties on SUPERCASA , you should consider doing so, as youll be choosing not only a portal that gives you access to performance metrics for your adverts, but also one of Portugals most notorious and growing portals.
Source: Freepik Author: Redaction Marketing plays a decisive role in the property market as a result of technological developments and trends that influence consumers. Processes are no longer entrusted to just one form of promotion and acquisition, but have become digitalised and flow in several ways. With various purposes, which can include converting and retaining customers , marketing and its strategies are used as a gateway to business growth and a higher success rate, and over the years various ramifications of this type of strategy have emerged that you can, and should, use. Today were going to talk specifically about Growth Marketing and the role it can play in the day-to-day running of your business. What is Growth Marketing? As its name suggests - growth - it is a type of growth marketing, applied above all to the business sector. It presupposes an evolution or expansion of the business and the company , in different aspects, and can be explained by the data recorded, namely the actual results of its application. Once implemented, Growth Marketing creates a positive impact on the companys revenues, with return indicators measured through the growth of the product portfolio - properties acquired - and the companys entry into multiple market sectors - increased awareness. Growth Marketing is a strategy designed solely to grow the company or business in which it is applied , as opposed to traditional marketing proposals that seek to build brand authority. To understand Growth Marketing, you must also understand the profile of your target audience . On this basis, you can create assertive communication that will increase your results , but also create a real connection with the customer . All this will increase customer retention , as you will be providing them with a high-quality premium experience. Key points of Growth Marketing: - Prioritise the user experience ; - Know your sales funnel well; - Know your audiences type of engagement ; - Design assertive developments; - Identify opportunities and make quick decisions. How can you apply Growth Marketing to your property business? The first thing to retain, and which you must work to maintain and improve over time, is the customer experience, which must be assertive, high quality, premium and personalised. One of the best ways to guarantee this variable is through platforms that provide you with methods of monitoring and making portfolios or supporting documentation available to your client . You can find these features on eGO Real Estate , where you not only get a follow-up of the monitoring that is done , not only by you but by your team, leaving no detail out, as well as itineraries of the visits you schedule , and even a reserved access page where they can access the information they are interested in about the performance of your properties , provided by you - the Owners Portal . Then, to complement this customer experience, you should invest in campaigns in the main media that generate the most successful results . You can choose to create personalised newsletters or mailshots tailored to your clients needs, all in the eGO Real Estate CRM which, with a campaigns module, allows you not only to organise and create this strategy, but also to take the metrics of mailings, views, clicks and leads obtained. By having a good understanding of your sales funnel and applying Growth Marketing, you will improve the communication you establish with your client , making their experience much more appealing and satisfying. As a result, youll increase your results and expand your reputation. Another example of Growth Marketing that you should implement can be realised through good forms and embedded pages to increase conversion rates, such as landing pages . The strategy will materialise when you identify and analyse the results of the data obtained, with metrics on the leads and sales obtained. This performance analysis will consequently allow you to analyse your audience, the most successful trends and the next decisions to be made for future campaigns. Materialise this strategy towards success! Get the key features of the eGO Real Estate Management CRM and increase your metrics, not only through communication strategies, but above all in the follow-up you give your client. On the eGO side, youll receive the same commitment, with a team dedicated to helping you and guiding you through the various functionalities available, integrated into a single platform. Find out more here: Want to improve your relationship with clients? Use a good CRM , Real Estate Blog: organise content and create SEO strategies and Real Estate Agency: the importance of good positioning
Source: SUPERCASA Author: Redaction Buying land to build on can be an alternative to buying a house, traditionally already built and ready to move into. In this situation, youll have to realise that its a lengthy process and involves some bureaucratic procedures, but that in the end, once its done, its advantageous and even more economical. From the conception of the project to the execution of the work, building a house can be the most viable option for those who want a tailor-made house within the limits of their available budget , and the first step to achieving this is to buy a plot of land on which to build a house. In this step, you need to take into account aspects such as the feasibility of building and the characteristics of the land. First of all, you need to check whether it is possible to build on the land you are interested in and whether it is located in an Urban Area of Illegal Genesis. If its on an allotment site, you should consult the most recent allotment licence, check that everything is in order and pay attention to the characteristics of the land, namely whether its sloping or uphill. Its best to look for flat land , as other types will always involve more costs. Key points to look at before going ahead with the purchase Check the lands documentation and consult the Municipal Master Plan to validate its plans and regulations; Pay attention to the morphological characteristics of the land - check for water tables, check the characteristics of the soil and check the slopes of the land; Confirm whether or not the land is part of a subdivision (you can consult the latest version of the licence and the detailed plans); Check whether or not there is already an approved project; Analyse the location , solar orientation , whether there are any derogatory factors around the land or whether it will not serve as a passageway for others. Approved projects vs. unapproved projects It is essential that you analyse all the variants explained above, as you will obtain crucial information on whether or not you can go ahead with the construction of your property. In this case, one of the most important is to understand whether or not the land is part of a subdivision . If it isnt, it means there wont be an approved project, which means youll have to submit a licensing project to the town hall and, at a later stage, apply for a building licence. Once these documents are in place, you must apply for a housing licence for the property so that you can live in it. In the case of land without approved projects, you have to fulfil all the stipulated requirements in order to get the licence and, until the construction phase, it will take time and patience, depending on the pace of work of the town hall where your land is located. On the other hand, if you buy land with an approved project, it will most likely already have an authorised licensing project and a building permit ready to go. However, you should be aware that if you buy a plot of land with an approved project, the property has to be built exactly as it is designed in the project, so if you want any changes or rectifications, you may not be authorised to make them. What documents do I need to buy a plot of land? Habitation licence, if applicable; Building licence, if applicable; Licensing project, if part of a subdivision; Municipal Masterplan; Land registry; Land registry certificate; Municipal Fees Regulations for urban development activities and operations related to the municipality. If you have these documents together, youll have more security when you go ahead with the purchase of the land , as they are documents that can be requested at a later stage. What taxes will you pay? Although its a cheaper option, theres no escaping the taxes involved in buying a property. In the case of a plot of land, these are as follows: Municipal building taxes; Urbanisation fees and urbanisation compensation fees; Municipal transfer tax (IMT); Municipal Property Tax (IMI); Additional IMI (AIMI). Are you ready to move forward? Check out the unmissable opportunities available for sale at SUPERCASA! Land in Torres Vedras, 85.000€ Land in Alcobaça, Leiria, 110.000€ Plot in Vila Nova de Gaia, Porto, 125.000€ Building plot in Portimão, Algarve, 179.000€
Source: Freepik Author: Redaction Located in Oeiras and marketed exclusively by Savills , The Tower building has just achieved a 100% occupancy rate in its flex office spaces, as the property consultancy said in a statement to the SUPERCASA Notícias newsroom. With 5,508 m² above ground for offices, spread over a total of 12 floors, the building offers 3 floors of flex solutions totalling 1,217 m 2 . With the new paradigm in the office market, demand from companies for space of this type has increased significantly, and The Tower is an example of solutions that aim to meet the personalised criteria of its tenants. Organisations such as Oeno, Abysse and Hi! Healthy Insurance are examples of tenants who already occupy flex-type units and recognise the buildings high quality as the ideal place to develop their operations. Located next to the Oeiras Parque shopping centre, the asset is close to the main accesses to the A5, which gives it a privileged location. For the Endutex Group: this project is not just a shared business centre, we want the companies installed to feel like part of a community and to be able to share ideas and business. This concept has made sense with Savills, which has helped us to attract companies with great value in the market . José Baptista, Offices Consultant at Savills, points out in the note sent to SUPERCASA Notícias : achieving a 100 per cent occupancy rate for these spaces is proof of the growing demand for flex typology from companies. As The Tower is a building marketed exclusively by Savills, it is with great enthusiasm that we have achieved this goal in a highly prestigious asset, recognised by the majority of the Portuguese business community and beyond. Other topics that may interest you: New workplace opens doors in Lisbon , Luxury residential market in Portugal is growing and European living sector is one of investors priorities
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