Source: SUPERCASA Author: Redaction In recent years, the rise of virtual tours has been notorious, marking them out as a technology that is here to stay . This is an innovative and affordable way to publicise your properties and show them to potential buyers, without the need to travel for a face-to-face visit. What are the benefits? - For buyers: The convenience is indisputable. They can explore several properties without leaving home, saving time and money on travelling. Whats more, virtual visits allow for a more thorough evaluation of properties , helping potential buyers make more informed decisions. - For sellers: Virtual tours represent a unique opportunity to reach a wider audience. By making virtual tours available, sellers can increase buyer interest and sell their properties more efficiently. In addition, virtual tours can help highlight a homes strengths , making it more attractive to potential buyers. Technology and innovation In keeping with its mission to be at the forefront of technology, Janela Digital, a leader in technology for the property sector, launched a new virtual tour application at the beginning of the year, eGO Virtual Tour. With Virtual Tour, professionals can create high-quality virtual tours effortlessly and without the need for technical expertise. All you need to do is: 1. install the eGO Virtual Tour App; 2. Capture images of the property; 3. Send them to the eGO team via the app. In just 24 hours, the team takes care of all the editing and assembly of the virtual tour, guaranteeing an impressive result. Now, eGO Virtual Tour has a new feature that will make your job even easier: universal compatibility with all 360º cameras. Thus, property professionals can upload images from all 360º cameras directly to the app via their smartphone, further expanding their options for capturing images and creating virtual tours. This feature offers an unrivalled advantage, allowing them to make the most of any 360º camera they have at their disposal. If youre ready to take your property marketing strategy to the next level, try eGO Virtual Tour today and discover the power of virtual tours.
Source: Freepik Author: Redaction The dynamism of the real estate market, increasingly intrinsic to technology and digital marketing solutions, is opening doors to new concepts to attract and retain customers . The search for innovations and tools that optimize the sales process is constant and, in this context, gamification (or gamification) emerges as a strategic ally, capable of transforming the daily life of consultants and real estate agencies. What is gamification all about? In short, gamification is the application of elements that offer levels, such as a game, in non-ludic contexts, and serve to motivate, create Engagement and reward participants. Internally, gamification can be applied to your team to motivate and maintain them with good performance, through levels of commissions , as a rewarding system, which will foster healthy competition, greater productivity and retention of talent. How can you implement a system of commission tiers in your agency? By investing in a gamified system of commission tiers, you can devise a powerful strategy to motivate and reward the high performance of your employees, driving sales results and the success of your agency. Through the CRM eGO Real Estate , leader in the market for over 20 years, you will have access to tools that allow you to manage commissions, fully integrated and personalized for your agency , with which you will be able to save time and work, while the expert ego team handles the setup. And how does it work? You can define the rules and values quickly, directly in the CRM, having access to a flexible system adapted to the way your agency works, differentiating the commissions according to the type of business, the profile of the consultant, whether or not there was sharing between agencies, costs, or if it was an internal business or with other stakeholders. In the end, you will also have the opportunity to export reports with complete and objective information , being able to analyze the results of your company. The commission system will increase your agency’s earnings as you can set specific targets and appropriate reward amounts. Through this use, it will have concrete results: • Ensures the management of the different commissions to be allocated for each business; • Enables the definition and division of commissions at the different stages of the sales process; • You will monitor, in real time, performance data of your employees and your agency, being able to set and establish the objectives • In addition to tracking and analyzing metrics, you can configure, customize and get concrete reports on the results achieved. And to learn other digital marketing concepts you can apply to your business, read: Sales funnel: 5 materials you can use , What ad categories are there in Google? Take advantage or Live on social networks: 4 advantages for the consultant
Source: SUPERCASA Author: Redaction A large family will have more needs, certainly, than an household consisting only of two or three people, first in the space that is needed to accommodate all members of the family, which must be proportional to their characteristics and desires. We talk about divisions and spaces such as an office, toy room, garden or porch, or even individual rooms for each of the elements. Having a spacious home with more than three rooms may seem like a luxury for some, and even a headache for others, but it is the ideal option for those who seek to accommodate all family members with comfort. And especially for those who are thinking of increasing the family, it is the most accurate investment to make. So, stay with the suggestions of SUPERCASA and start imagining yourself in one of the properties we bring you today. 3 bedroom apartment in Amadora, Lisbon - 425.000€ Apartment T4 in Ramalde, Porto - 430.000€ 4 bedroom apartment in Loures, Lisbon - 550.000€ Detached House T4 Triplex in Nazaré, Leiria - 460.000€ Apartment T4 in Lordelo do Ouro e Massarelos, Porto - 620.000€ 3 bedroom apartment in Oeiras, Lisbon - 670.000€ House 4 Bedrooms in Ponte de Sor, Portalegre - 750.000€ House T4 Triplex in Foz do Douro and Nevogilde, Porto - 1.375.000€ Stay at SUPERCASA and discover the largest selection of properties
Source: SUPERCASA Author: Redaction The company Janela Digital , Iberian leader in technological solutions for the real estate market, was awarded the Innovative Statute COTEC 2024. Launched in 2021, it is a seal of reputation and prestige that highlights and publicly recognizes the most innovative companies in their various areas, for the quality of services, leadership, management and performance , being an example at national level and for Europe. The COTEC Innovative Statute is thus a unique and demanding distinction that aims to foster competitiveness between companies from various sectors , namely industrial, trade, health, consulting or information and communication, category in which the Janela Digital was recognized for the second consecutive year. To be regarded as an innovative enterprise requires considerable demands , not only of economic criteria and financial health , but above all of the evaluation of integrated innovation methods and of the levels of research and development established, level of internationalization and added value , among others. Thus, for Janela Digital, this distinction represents the honor in the commitment to excellence in innovation and value creation for the real estate sector, which has received, over the almost 25 years in which the company operates in this area, several leading and revolutionary solutions, that offer efficiency, quality and recognition to thousands of agencies and consultants who work closely with Janela Digital - which operates not only in the Portuguese market, but also in Spanish , with the CRM eGO Real Estate and the metasearch platform Infocasa (Datacasa, in Spain). Over the years, Janela Digital has been recognized with several awards, cementing its path as an innovative, competitive and sustainable company , and the COTEC 2024 Innovative Statute is one of these milestones, since it is one of the most prestigious innovation awards in Portugal and Europe . About the COTEC Innovative Statute According to COTEC Portugal, half of the companies with Innovative status have between 11 and 30 years of activity and the profile of the distinguished companies is characterized by their investment volumes, hiring and turnover, companies deserving of this prestige. In the press, this is an award recognized and applauded by various personalities and entities, especially banking, which highlight the differentiating nature of the statute and the potential for innovation associated with it. With this distinction, and for the second consecutive year, Janela Digital remains, thus, at the forefront of its sector, striving for the differentiated state-of-the-art technological solutions it offers to market players in a demanding market full of challenges. We congratulate Janela Digital for its recognition!
Source: Domus Social Author: Redaction According to the statement sent to the newsroom of SUPERCASA Notícias , Domus Social held a meeting last Friday with the residents of the neighborhood of Tapada for the presentation of the project of requalification of this housing cluster. The session, which took place in a common courtyard of the building itself, was attended by the Mayor of Porto, Rui Moreira. The meeting started with the detailed exhibition of the traces of the rehabilitation work designed for this neighborhood . Led by the architect André Tavares, author of the project, the presentation made known, among other aspects, the 3D projections of the final result of the project. In this follow-up, the Mayor of Porto and the councillor of Urbanism and Housing, Pedro Baganha, showed what they have defined for the restructuring of the neighborhood, which will allow it to have conditions of habitability and healthiness according to the criteria that the Chamber has for all its social housing, says Rui Moreira. After all the explanation of the work and respective improvements contemplated, the different elements of the entourage answered the questions and doubts of the tenants present, within the scope of this intervention. Accompanying the session was also the president of the Union of Parishes of the Historic Center of Porto, Nuno Cruz, and the rest of the Board of Directors of Domus Social. Residents relocated during the two years of work Once the project is presented, conversations to start the changes - which will be supported by Domus Social - begin next week. Until they are able to return home, the residents of Tapada will be rehoused in municipal housing or rented by the City Council, as is happening on Lomba Island . All residents of Bairro da Tapada are guaranteed the right to return and adequate housing for their household, always with the guarantee that, back to the neighborhood, the rents to be paid will be calculated according to the income of each household . Ensuring the safety and accessibility of residents The requalification project of the Tapada neighborhood, located in the area of Fontaínhas, includes a deep rehabilitation of housing areas , as well as the improvement of common spaces, also in view of the durability of the building. After the works, the neighborhood will rebuild with 25 dwellings, distributed over two volumes: the south volume, of 1 floor (9 T1 and 1 T2), and the north volume, of 2 floors (5 T1, 1 T2 triplex, 5 T2 duplex, 1 T1 duplex and 3 T1 + 1 duplex). In addition to being solved pathologies such as cracks, infiltrations and moisture problems, all houses will ensure living conditions, safety and health , with functional spaces, comfortable and better energy performance. The annexes will be eliminated and each dwelling will include a kitchen, a living room, a complete sanitary installation, a number of rooms suitable for the typology, storage areas and a laundry area. With regard to accessibility, the project foresees the installation of an elevator. By establishing a vertical connection to Passeio das Fontaínhas, this equipment will facilitate the access and mobility of residents, create an emergency exit and allow rapid access of emergency units to housing , promoting the safety of all tenants. At this time, access to the Tapada neighborhood is only possible through a single staircase. And so that the sense of community continues to characterize the space, the architect André Tavares also designed the increase of the common areas and the placement of benches and planters along the paths of access to the dwellings . These external routes will also be stabilised to ensure good access to homes and common areas. With an estimated budget of about 3 million euros, according to SUPERCASA Notícias , the rehabilitation work of the Tapada neighborhood should begin during the second half of this year. Last week, the Municipality of Porto launched, through Domus Social, the public tender for the contracting of the contract. The requalification work should be completed by the end of the first half of 2026. Mobilizing spirit of residents inspires requalification in the Tapada neighborhood Your mobilizing spirit was inspiring , confessed Rui Moreira, recalling that it was the residents association that warned the municipality of the imminent sale of the space to private individuals . We decided to exercise the right of preference to acquire the neighborhood and thus ensure that people did not have to leave here, explains the president. The face of the residents, Alfredo Jesus Rodrigues recalls this time when, after hearing from the company that would buy the houses that did not to do charity or favors to anyone , arrived to go to the Assembly of the Republic and if I did not cling to the mayor we would not have gone anywhere. Stressing how this is a very old community, there are people who have lived here for 80 years (this is the case of Alfredo Rodrigues), the mayor reinforces the huge spirit of community that makes people want to live together in the neighborhood of always . It’s the idea of almost a village within the city, which stays here and there, and we have to maintain these communities. These people have a spirit of mutual help and this is wonderful in the cities , admits Rui Moreira. Read more topics like this in SUPERCASA Notícias
Source: Freepik Author: Redaction One of the preferred destinations for real estate investment in Lisbon, the riverside area next to Cais do Sodré, was the stage of a new transaction, with the purchase of the Corpo Santo 13 office building by a group of private investors, represented by real estate consultant JLL , as indicated by the real estate agency to the newsroom of SUPERCASA Notícias . Once the headquarters of the Companhia de Seguros Fidelidade, the iconic property is located on one of the busiest corners of this axis of Cais do Sodré, in Largo do Corpo Santo, and is distinguished, among other factors, by its visibility, with three street fronts. The building is currently occupied by the Court of Appeal. Another strong point of the building now transacted is its privileged location, close to metro, train and boat transportation points, in addition to being at the epicenter of a very appealing neighborhood to work, live or enjoy in leisure and tourism , where the offer of hotels, retail and services has been growing and qualifying. For João Sacadura, Co-head of Commercial Real Estate Investment at JLL , in the note to which SUPERCASA Notícias had access: this property is a very desirable asset with an occupant of excellence. But it is also evident by the potential for reconversion it has. Given its excellent location in one of the most dynamic areas of Lisbon in terms of urban requalification, it is a property with numerous possibilities in the future. Read more related topics in SUPERCASA Notícias : Portuguese architect wins European Sustainable Energy Awards , Savills places Paack at Adarse Logistics Park
Source: Freepik Author: Redaction The Ministry of the Environment and Energy will develop coastal protection and defence projects, after the government approved four operations to be carried out at the mouth of the Cávado River, at Praia do Algodio in Mafra and at Esporão Sul in Espinho, under the Sustainable 2030 Programme , which has been allocated a total value of 33.8 million euros. According to the executive, these approved interventions are an important step towards the preservation of the natural coastal heritage, the protection of populations and assets at risk of erosion, and the promotion of sustainable development in these areas. Thus, these interventions are expected to focus on the coastline and beach areas, with the aim of preserving and defending these areas. In Figueira da Foz, for example, the intervention will be on the stretch of coast to the south of the city, where artificial beach nourishment will be carried out, which aims to restore the coastline in Figueira da Foz, by dredging sand from the area in front of the beach and depositing around 3.3 million cubic metres of sediment on an 8.20 km stretch of coastline . At the mouth of the River Cávado, on the other hand, the aim is the structural rehabilitation of the North Jetty at the mouth of the River Cávado, over a 350 metre stretch, and the reinforcement of the beaches to the north with the sand left over from the excavations , the Ministry stresses. These interventions will be supported by 1.197 million euros from the Cohesion Fund, with a total cost of 1.4 million euros . Their aim is not only to reinforce coastal areas, but also, in the case of the Algodio Beach Cliff, to reinforce and maintain the safety of people and goods , as well as safeguarding human occupation, bathing and tourism. In the Esporão Sul de Espinho, structural rehabilitation (...) will be carried out over a 375 metre stretch, to guarantee the protection of the coast against erosion and the effects of climate change , the Executive states. If you found this topic interesting, read on: Portuguese architect wins European Sustainable Energy Awards , Costa Vicentina: 4 campsites to enjoy or The Alentejo coast will have a guiding plan to promote tourism
Source: EUSEW 2024 - Prémios Europeus da Energia Sustentável 2024 Author: Redaction Portuguese architect Rita Gomes is the winner of the 2024 European Sustainable Energy Award, in the Woman in Energy category, for the work carried out by her start-up Seenergy, a pioneer in the use of renewable energy solutions integrated into pieces of furniture, as she told SUPERCASA Notícias in a press release. Rita Gomes project came first in a public online vote. The Portuguese architect received the award during the European Sustainable Energy Week (EUSEW) prize-giving ceremony, which took place on 11 June in Brussels. Based in Porto, the challenge for Rita Gomes start-up is to develop a range of economical and environmentally friendly furniture capable of harnessing and storing solar energy: our mission is to create innovative solutions in which we can apply the advantages of this solar technology integrated into furniture on a global scale, thus contributing to a more sustainable and environmentally responsible future, the winner emphasises. Seenergy uses dye-sensitised solar cells that mimic the process of photosynthesis in plants, converting light into electricity. Unlike ordinary solar panels, solar cells can be used indoors as they dont need direct sunlight. Once collected, the energy is stored in a battery that is integrated into the furniture pieces and can then be used to charge devices or switch on lights via a USB socket. Rita Gomes is one of the three finalists for the European Sustainable Energy Awards 2024, in the category of Women in Energy. The award honours women who lead innovative projects and activities that, when replicated, can help promote the transition to the use of more sustainable energy sources in Europe. Special attention is paid to the contribution of women in this initiative, in order to boost gender integration and support equal opportunities in the energy sector. The other finalists are Françoise Réfabert from France and Karolina Attspodina from Germany. Françoise has developed an innovative vision in the area of affordable financing for home energy renovations. Karolina is on a mission to bring solar energy to the balconies of living spaces through DIY kits. The European Sustainable Energy Awards (EUSEW Awards) honour people and projects that are outstanding for their innovation and commitment to energy efficiency and renewable energy. The nine finalists were selected by a highly respected jury in three categories: Innovation, Local Energy Action and Women in Energy - before being put to a public vote online. Follow other topics like this in SUPERCASA Notícias : Municipalities to be trained in sustainability , Sustainability in home design: everything you need to know
Source: Freepik Author: Redaction With the arrival of June, the Portuguese capital dresses in colors and animation to celebrate the Popular Saints . The streets of historic neighborhoods, such as Bairro Alto and Alfama, transform into stages of music, dance and party, attracting thousands of people looking for fun, and you can smell the traditional grilled sardines and basil. It is a time of conviviality in the good Portuguese way, with camps, popular marches and lots of party. For those who prefer a more peaceful and relaxing environment, there are alternatives to Santos Populares that you can and should explore. 1. Botanical Garden of the University of Lisbon Located in the heart of the Portuguese capital, this garden offers a green and peaceful refuge , perfect to escape the bustle of the Saints. With an extensive collection of plants from around the world, lakes, sculptures and charming nooks, the Botanical Garden is ideal for a relaxing stroll, an outdoor picnic or simply to read a book in the shade of one of the several trees that make up this inviting space. 2. Viewpoint of Santa Catarina Located in the Chiado district, this viewpoint offers one of the most breathtaking views over the city. From there, you can contemplate the Tagus River, the 25 de Abril Bridge, the São Jorge Castle and the picturesque hills of Lisbon. The Miradouro de Santa Catarina is thus the ideal place to enjoy the sunset, have a coffee on one of the terraces, or simply relax and observe the movement of the city. 3. Jeronimos Monastery and Bethlehem Located in the parish of Belém, the Jerónimos Monastery and the Belém Tower are two of the most emblematic monuments of Lisbon. A UNESCO World Heritage Site, you will find in these two monuments a true journey back in time to the time of the Portuguese Discoveries. And you can enjoy, in addition to visiting these two sights, to pass by Ribeira de Belém and taste one of the famous custard tarts or take a cruise on the Tagus River. These are just three suggestions of places where you can escape the rush of the Santos Populares in Lisbon, but there are many others that you can find in your adventures in the capital! If you are looking for a house in the capital, click here and discover the options for sale at SUPERCASA .
Source: Freepik Author: Redaction The term sales funnel is widely used in marketing, but it is increasingly adopted for the real estate sector. It is as if it were a representation of your potential client and the path that he goes from hearing about your real estate agency to wanting some of the services you have to offer. The sales funnel is divided into 3 phases: top, middle and bottom. At the top, the potential customer was interested and visited your website, social networks, or even in person. In the middle, the potential client begins to realize that he needs help and that his agency has the solution he is looking for (buying a house, for example). At the bottom of the funnel, the potential customer was convinced that their agency actually has the solution for what they need and is ready to move forward and start business with you. 1. Top of the funnel The ideal at this stage is to deliver informative content that adds value, arousing interest to the potential customer. A good example is ebooks , which can be practical or step-by-step guides to help potential customers find a home, for example. If you prefer to get to the point and present the information in a short and objective way, you can use infographics interspersed with the text, to exemplify and use in a comparison perspective . You can also opt for questions (quizz) to know a little more about your potential customer and the topics he already dominates. 2. Middle of the funnel For those who are already at this stage, it may be useful to receive a Checklist with important points about some important step and with many steps to follow (for example, a list of the essential points of buying the property). A good alternative is to offer a template ready to fill , which also works very well and turns out to be interactive content. An excel file can be a good example. If justified, you can offer some tools, such as a simulator or a calculator. It gives a little more work to elaborate, but if it suits the potential customer, it can help him solve the problem he presents. 3. Bottom of the funnel At this stage, the prospective client is more convinced that they have the solution to their problem, and so it may be appropriate to present a case study of a practical example that addresses how their agency has solved the situation. Webinars or live classes are also a great way to show how you solved the problem and how the process unfolded. Still in this perspective, doing consultancies of 30 minutes can also show value and help the potential client to get to what you want. Last but not least, social proof with customer testimonials is always a great indicator that helps convert this potential customer into a future customer. Did you find these tips helpful? See also: What ad categories are there on Google? Take advantage , Magic behind the visit to the property: make a good impression and Want to create fundraising routes? Follow these steps
Source: Freepik Author: Redaction According to data released on Thursday, 6 June by the National Institute of Statistics, the number of passengers travelling by air, rail, metropolitan and river is increasing. According to the statistical office, in the first quarter of 2024, the inflow to airports grew 5.9%, to trains 17%, to metro 5% and river transport 8%. With regard to air transport, Portuguese airports carried 13.6 million passengers and, in Lisbon, 55.1% of the total was concentrated , corresponding to 7.5 million passengers, which is an increase of 5.5% compared to the same period last year. In Porto, on the other hand, airports handled 3.1 million passengers , corresponding to 23% of the total and an increase of 7.3% over the previous period. Faro airport was also counted in the analysis of INE, which found that 1.2 million passengers passed through there , corresponding to 8.8% of the total. Rail transport was chosen by 51.8 million people, having grown 17% , while the metropolitan transported 67.9 million, that is, a 5% increase. River transport increased by 8%, having transported 5.2 million people. Find in SUPERCASA Notícias more topics like this
Source: Freepik Author: Redaction Who lives in buildings or real estate with spaces common to other residents, certainly has already been summoned to a meeting of condominium, also known as assembly of tenants , meetings in the management and decision making of the housing building in question . In this type of meeting, residents meet and discuss different matters, with votes to decide changes of common interest, from the approval of bills and budgets to works and remodeling. The main role of these meetings is to maintain the zeal of the building , with, as a rule, the election of the condominium administrator , who is responsible for certain aspects of building management. If you live in a property that is part of a condominium, know how these assemblies work, what they deal with, what may or may not be decided and what is their importance for the well-being of residents. What does the legislation say? Article 1431 of Decree-Law 47344 of the Diário da República stipulates the periodicity of the joint-owners meetings, which must be in the first fortnight of January, after the convocation of the administrator. At this meeting, the accounts for the last year should be discussed and approved , as well as the expenditure budget for the current year. However, there may be other meetings whenever there is a call by the administrator, or by joint owners who represent at least 25% of the capital invested. In Portugal, the law defines that each condominium can have its own internal regulation, in addition to the general legislation, which defines specific standards for the building. To convene a meeting, the administrator must do so at least 15 days in advance , as any joint owner representing 25% of the total value of the building. In all meetings, the owners of the autonomous units of the building reserve the right to participate and may assign their representation to an agent, however, with regard to the administrator, their presence is mandatory, unless expressly dismissed by the building assembly. The administrator is also responsible for presenting the agenda of each meeting , according to what is stipulated in the rules of procedure or legislation, and last-minute meetings may be called in case of urgency. How do these meetings work? Chaired by the administrator or a joint-owner elected for this purpose, the meetings shall operate with a record , which shall be drawn up by the designated person, who may be one of the joint-owners, elected on the day of the meeting. It is important to mention that, if there is no administrator yet, the first meeting can be convened by any of the residents of the building, provided that it serves to elect a representative administrator who, from that date, is in charge of assuming the stipulated functions. All decisions that are made throughout the assemblies must be decided by vote, with each fraction of the building exercising a vote proportional to its total value. However, in certain situations, the law requires a qualified majority, particularly for the approval of large works. For residents, what are the advantages of condominium meetings? These assemblies of tenants play a key role in the good management of the building, as well as promoting cohesion among residents , who get to know and share visions and suggestions about the building where they live. But there are some advantages that are important to highlight: 1. Transparency and democracy Through these meetings, it becomes possible for residents to stay informed about the management of the condominium where they live and participate in the decisions that affect their daily lives , taking part in the decisions that are made. 2. Settlement of conflicts As in all communities, conflicts can arise that, for the well-being of all, must be resolved, and condominium meetings serve for this very purpose, presenting themselves as a space open to dialogue and problem solving among residents. 3. Improving the quality of life Only through discussion can major decisions be made and, as regards the administration of a condominium, the same applies, especially decisions that can contribute to improving the quality of life of residents. Decisions are made such as carrying out conservation and maintenance works, implementing safety measures or even promoting sustainability in the building. The condominium meetings are thus essential for the proper functioning of a housing building, through the active participation of all residents. If you live in a condominium, ensure your participation in these assemblies, promote transparent and democratic management and call for conflict resolution and improved quality of life for all!
Source: Freepik Author: Redaction The Alentejo coast will have a strategic plan , to be drawn up by the Regional Tourism Entity (ERT) of Alentejo and Ribatejo , and will be presented to the Government. This plan will identify the challenges, risks and opportunities of the tourism sector, as well as allow to establish the main responses , serving as a guiding document. According to the President of the Regional Entity, José Manuel Santos, tourism in the Alentejo coast is currently experiencing a remarkable development, but it has some challenges, risks and opportunities. Through this document, it will be possible to meet with the members of the Government and with the various guardianships of Infrastructure, Housing, Economy [and] Health, as explained by the leader, adding the useful role that this strategy represents, the impact it may have on the application for some projects within the framework of structural programming until 2030. The strategic plan thus appears as an opportunity to create a logic of cooperation between the various private entities in the region and, according to José Manuel Santos, may help municipalities, private entities and the ERT to create more responses in a territory that has a very significant tourist dynamic, more that has needs in terms of housing, attraction and retention of human resources and families, mobility, health and seasonality mitigation . On the prediction of the completion of the plan, José Manuel Santos indicates: our prediction is that this strategic document, which will rank and define the main responses and needs, will be available to present [to the Government] after the summer. We recommend reading: Government invests 217M€ of PRR in management of rural areas
Source: Freepik Author: Redaction The competitiveness associated with the real estate market requires strategies that highlight the best agencies and consultants, and a good personalized email can be part of this planning , through a good use of the marketing that has at your fingertips. It is not only a tool that will create connection with your customers and potential customers, but also allows innovative ways to communicate your properties. So prepare the pad and pen and point out the tips we have for you. Find out why this method works and how you can improve it to achieve more results. Connection with the client As we told you above, an email is a way to connect with the customer or potential customer . Someone who has never heard of your company, but who is even looking for the services it offers, will certainly find your communication curious, seeking to know more about the subject, and if the email is appealing, succinct and right to the point, better results will get. When customizing an email, it shows your recipient that you’ve invested time in that care, detail in tracking and attention to good service. It’s these things that grow businesses and increase brand awareness, and yours can be one of those cases. More potential customer clicks and openings If you have a good database , full of contacts that you know are your target audience, do not hesitate to communicate with them through good personalized emails. You can even create a weekly or monthly newsletter, with property listings, informative content or other topics of interest, to generate more clicks and opens of these emails , by potential customers or people who follow your work. A good email will catch the attention of the most clinical eye, generating visibility, clicks, interactions, traffic to your website and a better positioning for your brand that, in the long term, will close more sales and business. A higher customer retention rate If your customers feel listened to, accompanied and interested in what you have to say or show them, they will return to get your services or recommend them to others. This is a strategy that works great for retaining customers by keeping them anchored to your brand through emails that provide interesting information. One of the strategies you can adopt to increase your retention rate is by creating newsletters and, if you have a real estate blog on your site, adding the useful to the pleasant and sending, weekly or monthly, an email newsletter to get return and retention. Make your shipments an efficient process It will certainly be easy to send a dozen emails by hand if your database is small, however, if we are talking about a list of contacts with more than a certain number of people, sending so much content at once can be time consuming and impractical . So we show you how to optimize. 1. Understand what your audience is Is your database divided, for example, between buyers and owners? Therefore, you will have to divide these two segmentations well, making sure that you do not make the mistake of sending to one the communication that should be destined to the other. To help you in this segmentation, platforms like CRM eGO Real Estate allow, through advanced searches, search by customer types, geographical location, nationality, among several other filters, facilitating the sorting of shipments. You can select the filters you want, in order to divide the list of contacts to whom you want to send emails, and be sure that you are doing a good marketing strategy by pointing certain content to certain people. This segmentation will make your submissions more effective and profitable as it will have a higher success and conversion rate. 2. Automate your campaigns Creating relevant messages for each segmentation is one of the crucial parts of the success of a good email, however, it will hardly be profitable if they have to be sent manually, as you will be losing resources and time. Automating campaigns is essential to be as efficient as possible, especially in a market that is so fast in its movements. Experience the eGO Real Estate and its digital marketing functionality, which allows you to automate the sending of personalized emails for large segmentations, namely newsletters, mailshots, and even SMS. But in addition to this submission, which you can do in the Campaigns module of the ego Real Estate, it is also possible to create Landing Pages and get the information of the clicks, views and leads generated. 3. Customize the subject of the email to create impact Whatever type of email it is, you should always customize the subject in order to create an impact on the recipient. A creative subject, which raises curiosity, will generate more open rates of this email, thus allowing a higher success rate. Use your imagination and create unique, interactive content with mention to your services, leaving the email as complete as possible with regard to the information available, but without being too intense or long. Also insert your contacts and links to your social networks and website, to create traffic and benefit your digital platforms.