This communication channel can bring you rich opportunities that you can explore through your website. Find out how.
Source: eGO Real Estate
Author: Redaction
Integrating
WhatsApp on the website of your real estate agency will bring you
several advantages that can increase your results and improve the
customer experience, for the simplicity and ease of interaction. The main benefits are essentially a greater capture of leads and personalized service, because WhatsApp will work as a much closer link and proximity to the potential customer who, at a distance from a message, can interact with you and get information about what you are looking for.
Adding WhatsApp to your real estate website is much simpler than you think and allows you to provide a direct communication channel with your customers. Discover the advantages and its practical application.
1. More agile negotiations
Through WhatsApp, you will more easily get to the heart of the issue with your potential customer, with more direct, fast and efficient negotiations. In this way, it will streamline faster processes of buying and selling real estate.
2. Obtaining qualified leads
A
customer who sends you a WhatsApp, or responds to a message, will
certainly be interested in your services, otherwise you could ignore
this interaction and move on with your life. Therefore, WhatsApp
interactions will be, at the outset, more qualified, with space for
questions and clarification of information that can be valuable at the
close of a sale or in the scheduling of a visit to a property.
3. More efficient communication
WhatsApp is used by a very wide audience, from potential older customers to younger ones, and therefore, it will be an efficient means of communication with potential for success. Besides being immediate, allowing people to put their doubts in real time, it will also be an interesting channel to explore the sharing, for example, of your property portfolio.
4. Faster scheduling of visits
With a simple message, your
potential client can generate interest in a property that he sees on
your site and, at that very moment, send you a message asking for the
scheduling of a visit. As simple as that! In this way, you will optimize not only your time but that of your potential customer, providing you with personalized service and monitoring and maintaining a stronger relationship with him.
5. Integration with CRM
WhatsApp
can be integrated with your CRM, centralizing all the interactions you
receive from your customers and potential customers in one place. This simplification of processes will facilitate the follow-up of conversation history, will allow organizing leads and opportunities and will optimize the work of the sales team.
The
advantages of this type of integration can be obtained through CRM Real
Estate ego Real Estate, which provides you not only this means of
communication, but others, namely your real estate site, which you
can customize and integrate with this management platform. You can also
benefit from an email marketing platform, which automates your campaigns
and sends them to your database, but also from integration with
other channels, such as social networks, metasearch platforms such as
Infocasa or virtual visits, such as Virtual Tour.
Thus, you
can have WhatsApp on your real estate site, available for your
customers to contact and interact with you, and can also share with them
property listings and make a synchronized disclosure on the social
networks of your agency.
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