Source: SUPERCASA Author: Redaction Madrid, the vibrant capital of Spain, is this week hosting SIMA 2024 , one of the main real estate events in the neighbouring country. For Portuguese participants, this is a unique opportunity to explore the city and get to know the innovative solutions of the main companies that will be present at this fair, namely eGO Real Estate CRM , a leader in Portugal and with a huge presence in the Spanish market, as well as the Datacasa database platform, known as Infocasa in Portugal. To make the most of this event, which starts next Wednesday 22 May and ends on Friday 24 May, why not take the opportunity to explore this Spanish city so well known for its liveliness? Here are some of the main points you can visit: 1. Royal Palace of Madrid Starting off with a visit to Madrids Royal Palace is the golden ticket to this three-day experience. Youll be able to admire the architectural grandeur and explore the luxurious interiors of this palace, which enchants with its beauty and imposing presence. 2. Retiro Park A stroll in this beautiful park is a must, not only to be able to relax and unwind, but for the encounter with nature that youll find in this incredible oasis in the heart of the city. 3. La Latina In the evening, why not take a break from the property network and enjoy a night out in this Madrid neighbourhood, where youll find tapas bars and traditional restaurants? Once youve explored the city, focus on property and innovation! Attend SIMA and find out about the latest trends in the Spanish property market. Discover the various innovative solutions of CRM eGO Real Estate, the CRM that helps professionals in the sector manage clients, properties, leads and all aspects of their business in an efficient and integrated way, and the exclusive advantages youll find waiting for you. Youll also discover Datacasa, a Spanish product marketed in Portugal under the name Infocasa, which youll have heard of for its efficiency in property acquisition and prospecting , with the most complete database at national level and which offers its clients a wide range of options for finding properties that have just come onto the market and making comparative market analyses. We hope you make the most of your stay in Madrid, socialising with colleagues from the sector and enjoying what the Spanish capital has to offer!
Source: SUPERCASA Author: Redaction Property acquisition is certainly one of the most crucial stages, standing out as the cornerstone of the success of any real estate broker. It is the art of identifying, capturing and negotiating properties with potential to meet the needs or ideals of buyers, tenants or investors . More than a simple transaction, the fundraising is the construction of bridges between dream and reality, asserting itself as a process that requires insight, knowledge and resilience. It is factors such as winning the trust of the owners, knowledge and experience, and the notion of being in the right place and at the right time , that make this a process so complex and challenging, especially for new professionals who enter the market. Some of the most striking challenges for professionals at a fundraising stage are competition , which is fierce, and the objections and frustrations often felt throughout the process. However, to achieve success, you can, and should, improve your knowledge and be accompanied by platforms that simplify your day-to-day. Today you will know how, in a simple and intuitive way, you can create raising routes and be the first to reach the properties that have just entered the market. 1. Stop searching online only If you look for more real estate than there are on portals or real estate sites, your window of opportunity will open up exponentially. We know that it is not easy to find this type of information , and also that your available time, as a consultant, is reduced, however, there are platforms that can help you. With exclusive private properties, the optimization of your time will be a given , while receiving more opportunities, because you will have a quick way to know where you should, exactly, find the new properties that arise . 2. You no longer need notebooks to point your routes In the day to day of a consultant, especially one who walks on the street, door to door, it is easy to fall into disorganization. Many professionals still use old and dated methods to make their records , both routes and performance, but the truth is that, with the evolution of technology and the tools that are within their reach, it is already possible to make all this registration in a single platform, that may even have integrated with your management CRM , and thus monetize time, make data analysis more efficient and maintain a history of reliable and organized information. 3. Looking for contact plates and references? Simplify Online prospecting, as well as street prospecting, are essential parts of a professional’s daily life, and it is normal that he spends hours looking for contacts, new owners entering the market, sales plates of a new property, or any indication that allows him to reach the end of the day with the feeling of accomplishment for having succeeded in his tasks. However, this whole process can be equally exhausting and fruitless, because often there is not so much information in sight, and it is necessary to look hard to find it. But it’s not necessary, and we’ll tell you why. Infocasa - As Minhas Rotas, have you heard of it? For all the challenges we have presented to you, Infocasa - As Minhas Rotas offers a solution. You can develop real-time prospecting actions, get alerts of new properties entering the market while walking down the street, define routes according to your goals, activate alerts, record notes and information, among many other possibilities. With Infocasa - As Minhas Rotas, you only need a mobile device and the will to explore all the possibilities! If you have a team, you can consult not only your routes as the agency or the team and view the notes created on each property, getting the most information about each fundraiser. But the most important part is that, through this platform, you can set alerts and identify all the properties of individuals that are for sale in your area, as well as identify the opportunities created by each consultant of your agency , and also consult the ranking of fundraisings carried out by a consultant. Briefly: • Develop real-time prospecting actions; • Identify all private property for sale in your area; • Set routes and add notes with useful information; • See fundraising rankings; • Analyze the paths that have already been taken and their duration; • Identify opportunities created from the tool. Technology will be your ally in the optimization and success of your work, organizing and allowing a follow-up of customers. Use Infocasa - My Routes masterfully and show that you are up to your competition!
Source: Freepik Author: Redaction The real estate market is a very specific segment that requires not only a high level of theoretical preparation, but also a commitment to changes in the sector, which is constantly evolving. The challenges are varied and differ from case to case, but there are premises that never change and that you must take into account if you want to be a successful professional with high success rates. When it comes to prospecting , with the slowdown in the real estate market, it is crucial to dedicate yourself to prospecting strategies and tools in order to keep up with the market and guarantee the success of your agency. Fortunately, nowadays you can make use of digital strategies, which will make it easier for you to save hours of work and achieve the results you want. Have a defined plan Defining a strategy and a plan with realistic and achievable goals is the first step towards successful prospecting. This way, youll know exactly where you want to go: what kind of properties you want to sell and to which public, as well as where you can find the target audience. Also set up a routine with timetables, so you know how much time you have available to allocate to prospecting. Remember that the aim is for this strategy to lead to long-term business and repeat customers. Be consistent in person and digitally Outbound Marketing is one of the main active prospecting strategies on the market, enabling you to reach potential customers directly. It brings results from the very first action, being more efficient and boosting property sales. To get good results, you can make use of printed communication, such as flyers, business cards and billboards, but you should also invest heavily in online presence: a good website and a business card accessible by QR code are options that generate greater trust in the potential client and, at the same time, help you work on your personal brand. Automate real estate prospecting Many consultants have achieved good results by using platforms that help them keep up with the market and deliver more and better results. All those who work with market knowledge know how to inform and help potential clients with the right information, which ends up being advantageous, as they stand out from other consultants and agencies who dont keep up with industry trends. Infocasa is a good help, as it allows you to work on a daily basis to optimize prospecting and achieve a faster and more intuitive path to acquisition , by searching for all types of properties in Portugal from private individuals, professionals, banks and new construction. Infocasas Comparative Market Analysis is an essential tool for knowing and understanding trends in any area of the market. It is a complete report A great way to optimize prospecting work and facilitate subsequent acquisition is to create alerts of new properties entering the market, in a very simple way. In short, having a well-defined plan, being consistent in your strategy and optimizing your work with the help of the right tools can help you achieve good prospecting results. If you want to automate prospecting, Infocasa is the right platform. Read more about: Right of first refusal: who does it apply to and how does it work? or Land registry: how to locate and register?
Source: Imobinvest - Salão do Imobiliário Author: Redaction The 5th edition of Imobinvest - Salão do Imobiliário is almost here. The event will once again take place at the Alfândega do Porto Congress Centre and will be held from 22nd to 24th March 2024, starting next Friday. This edition will once again take place at the same time as the Smart Home Show - Salão de Domótica, according to the information provided by the events organisers to SUPERCASA , Media Partner . From 22 to 24 March, the city of Porto will host the most eagerly awaited event for enthusiasts and professionals in the real estate sector in Portugal - Imobinvest. With the prestigious Alfândega do Porto as its backdrop, the event promises to be a milestone for the national property market. Imobinvest is recognised as one of the largest events dedicated exclusively to the real estate sector, being the only event in the sector in the north of the country that provides a unique environment for networking, learning and business. This year, were once again bringing together the main players in the market, investors and developers at Alfândega do Porto , says Rita Duarte, the events director. What to expect from the 5th edition of Imobinvest - Salão do Imobiliário: 1. Conferences: renowned experts will share their perspectives on market trends, emerging opportunities and the challenges facing the property sector. 2. Exhibition and Business: a unique opportunity for participants to explore a wide range of products and services related to the property sector. Leading companies will present projects, technological solutions and investment opportunities. 3. Exclusive Networking: Imobinvest offers a favourable environment for establishing relationships. From local entrepreneurs to international investors, the event attracts a diverse range of professionals, creating a favourable environment for strategic partnerships. Imobinvest - Salão do Imobiliário and Smart Home Show - Salão de Domótica are organised by Zest - Marketing e Eventos and once again count on CASASAPO , SUPERCASA and Infocasa as Media Partners, and eGO Real Estate as the Official CRM. Privileged location The choice of Alfândega do Porto as Imobinvests headquarters emphasises the historical and architectural importance of the location. Situated on the banks of the River Douro, the Alfândega provides an inspiring setting that perfectly complements the dynamic and innovative atmosphere of the event. How to take part Those interested in taking part in Imobinvest can find out more and secure their invitations via the events official website or via the official partners, CASASAPO , SUPERCASA , Infocasa and eGO Real Estate , using the form available here. Get ready for three intensive days of knowledge, networking and business opportunities in the magnificent city of Porto. And also follow: eGO Real Estate kicks off 2024 with new real estate training courses , Get to know Infocasas new customisable ACM and i2v Real Estate: SUPERCASA leads on the first day
Source: Freepik Author: Redaction Nobody said running a business was easy. You need a vocation , an entrepreneurial spirit, the ability to deal with obstacles and adversity , as well as a good dose of discipline and creativity . Especially for a manager who is just starting out, these start-up processes can seem confusing, with everything they involve, and they dont always seem to have an end in sight. However, SUPERCASA Notícias is here to help , starting by introducing you to 5 entrepreneurial terms that you really must understand. And if youre involved in the property market, whether youre an agency manager or working as an individual, these five terms will be even more important, so were offering you solutions and shortcuts to deal with the concerns you may face . 1. Break-Even In Portuguese, ponto de equilíbrio (break-even point) is perhaps the most important point you should start your management with. As the name suggests, it presupposes a balance between costs and profits , which must be maintained in order to grow and make as much profit as possible. We all know that the property market is extremely volatile and that it takes a lot of effort and hard work to not only find properties to keep in your portfolio, but also buyer clients who will invest in what you have to offer, so that you can earn your commission and keep your business stable and profitable . To help you with commission management, assuming you have an agency with more employees, it would be interesting to try management platforms that allow you not only to manage commissions automatically, but also to invoice the entire company , without the need to purchase additional services, without added worries, with maximum ease and brutal efficiency - with the advantage that they can be integrated into your CRM . eGO Real Estate allows you to optimise this, offering essential added value for successful management. 2. Elevator-pitch Because a good idea must be accompanied by a good speech, the elevator-pitch is the ability to present an idea quickly and clearly to both investors and clients. You can apply this method with your potential clients, giving them quick and effective messages via mailshots, short videos or micro-sites designed specifically to attract them and turn their attention to what you have to say. How can you do this? Ideally, with a good campaign module, you can create communication that is as effective as a shotgun blast and saves you time and resources . Youll find this functionality in eGO Real Estate, which in addition to the invoicing tools we talked about above, has solutions that provide you with micro-sites for the properties you have for sale, personalised brochures , mailshots , and promotion of your properties directly on social networks . 3. MEI (Micro individual entrepreneur) This is the term you need to know if you are self-employed and an individual. As a property consultant competing in a competitive market made up of large agencies, its important to have powerful strategies that can help you stand up to the big sharks. To do this, we advise you to look for strong partners with complete solutions that reach all segments of the business, such as eGO Real Estate, which has specific plans for consultants that you can use to your advantage. Another very important platform that can help you with your property search is Infocasa - As Minhas Rotas , which allows you to receive alerts about new properties coming onto the market and always stay one step ahead of the competition. 4. Networking Networking is extremely important for anyone looking to succeed in their field, have a successful business and stay ahead of trends and the latest developments. This implies a good network of contacts and connections that you have to nurture and feed, but the basis will be this: having an online presence. The internet currently plays a major role in the way connections and partnerships are established, and today it is the strongest and most effective means of networking. So if you run a real estate agency or manage your own property portfolio, the first thing you need to do is be present on the main property portals . Dont choose just any property portal, or those that you think can bring you a return and then fail to deliver. Opt for the strongest property portals on the market, those you hear about in the media, such as radio, and those you recognise for their reputation and track record. Choose SUPERCASA and CASASAPO , two portals that will give visibility to your adverts and increase your networking skills when combined with other solutions, which weve already mentioned in this article, such as the communication strategy through eGO Real Estate . 5. ROI (return on investment) ROI, or Return on Investment, is a financial metric that you should consider in order to achieve the maximum possible return, as you will be calculating the money spent and the money invested. In short, this concept lets you know how much money your company earns from each investment made. It may seem irrelevant, but its a key entrepreneurial strategy for your companys financial success, and one that you must understand in order to grow in the market. And how can you calculate it? Simply subtract the gains obtained from the initial investment and then divide that same result by the investment ROI = (Earnings - Initial Investment) / Initial Investment This way, youll realise that every investment you make will have an impact on your profits, so its important to choose good investments with a guaranteed return that can help you grow and expand your business. After everything weve explained in this article, do you still have doubts about where you should invest? Choose the right partner for your property business - one that will provide you with a range of solutions and functionalities that are both useful and essential in the day-to-day management of bureaucracy and communication strategies for your products. Invest in platforms with guaranteed quality and returns, such as eGO Real Estate and the SUPERCASA and CASASAPO property portals. Read also: Do you have a business? Discover 3 marketing trends
Source: Freepik Author: Redaction Are you a business owner or part of a dedicated team? The world and the market are changing . This is the fundamental information you need to retain in order to grow and keep up with the evolution of trends , strategies and tricks used both by other companies, which have nothing to do with you, and by your competitors, who will easily overtake you if you dont immediately implement the necessary changes to meet the needs of the market. If your business is linked to the property market , in particular, its important to keep an eye out for new brands launched on the market, new trends and novelties , as well as analyses of the sector , knowledge of market developments and how your closest competitors are currently moving . To this end, SUPERCASA Notícias presents you with 3 main current marketing trends that you should follow in order to implement them in your sales and service ratios. 1. User Experience (UX) and SEO (Search Engine Optimisation) Google is a search engine that everyone has heard of - and those who havent are probably living under a rock - and is a universal term when it comes to online searches. Nowadays, youd be hard-pressed to find anyone who doesnt use Google and its various tools, so its essential to understand the weight that this digital monster exerts on influencing consumers . Before we go into SEO - Search Engine Optimisation , its important to understand what User Experience (UX) is all about, and how these two terms are related. UX deals with the design issues associated with the product and how, associated with neurological phenomena, these affect the users perception. Were talking, for example, about the way a button is designed, its location, and the users receptiveness to the stimulus caused by that detail, which will certainly have a direct influence on how different services, products and software are used, explored and appreciated. When you apply UX to websites and software, you quickly realise that this is one of the keys to success , understanding that you need a good user experience associated with design, development, available features and many other variants. Now, this matrix will later have results in SEO - which is why these two concepts can touch, since the term implies search engine optimisation with a direct result on the positions a site will have in Googles results listings . So the better your site, the better position it will have on Google, and the better your site, the better your user experience , which will result, indirectly or otherwise, in more sales, more growth and better performance . Did you know that eGO Real Estate, the leading CRM in the property market, has an excellent range of options for property websites, as well as a team that can give you a free consultation in 20 minutes to measure all the criteria mentioned above ? In an optimised, professional way, and above all, with attention to detail and the needs of your business, they will provide you in no time with solutions to improve SEO, as well as unique features that will improve the UX performance of your site. Invest in these details. 2. Social Selling This is not exactly a recent trend, as it has been practised for decades, if not millennia, if we think back to how transactions were made in medieval times. And what does it consist of? As the name implies - social selling - its people selling to people. Constantly evolving, this marketing trend, which has spread to digital marketing, is key to good results, especially if your business involves attracting customers, as is the case in the property market. There needs to be direct interaction between brand and consumer, on platforms such as social networks, newsletters, email marketing ... all of this will make your social selling boom in terms of your potential clients knowledge of your business, making them more aware of the existence of your company, your products and what they can offer them . The most effective way of integrating social selling into your business will be to find a way of enabling the integration of leads from social networks into your management platform, and there is no better option for this than eGO Real Estate - it enables the integration of the leads you receive from Facebook or Instagram into your CRM, gives you access to the management of your business, as well as the management of the conversion you receive from social platforms, and you also benefit from other digital marketing tools, with the possibility of creating communication campaigns and micro-sites. Try this side of the business with eGO Real Estate and amplify your social selling. 3. Artificial Intelligence Weve been talking a lot about Artificial Intelligence in recent months, and not in vain. The truth is that this is an increasingly strong trend in all areas and sectors. Why is that? Theres a lot of discussion around artificial intelligence, but the truth is that this mechanism has revolutionised the way everything is done, changing discourses, processes, data collection and processing and even the creative processes associated with marketing a brand or company. Are you a property agent? This could be your greatest ally . Using artificial intelligence, youll have the best of both worlds and youll increase your productivity exponentially as a professional who always needs to be on the lookout for new clients, new properties on the market and new trends . And there are products for this too, which you can find out about here. But thats not all. Artificial intelligence has enabled a whole host of other things that were impossible before, such as immersive experiences and virtual reality, which you can now combine with your property agency. How? Through recent platforms on the market such as Virtual Tour , the cheapest and fastest way to create virtual tours of the properties you have for sale. Dont miss out on this important trend. These are just some of the current trends , but there are so many more. Keep reading SUPERCASAs articles to keep up to date with whats new and whats happening in the property sector, as well as the strategies you can use to boost business yourself, using cutting-edge platforms that can make your day-to-day business management easier.
Source: SUPERCASA Author: Redaction If youre a property professional, youve probably heard of eGO Real Estate, Portugals leading CRM, and the various training events that have been taking place all over the country. At a blistering pace since last year, eGO events are a space of opportunity for both clients and professionals who dont use any of the services, who can enjoy good training and exclusive advantages like no other CRM can offer. For over 20 years in the market, eGO Real Estate has given priority to quality training, organising weekly in-house training sessions to provide professionals with the best in real estate, particularly in terms of the technological developments carried out by CRM eGO, which uses innovative and unique technology to present the best solutions for property management, acquisition and promotion. With a revamped image and exclusive new features, the events take place from the north to the south of the country and cover topics such as Opportunity Handling , Customer Support , property websites and the variety of options presented by eGO, such as SEO strategies and unique features like the invoicing and commission management module . eGO presents novelties that change the Portuguese property paradigm Technology and its evolution is one of eGOs main concerns. eGO dedicates its training sessions to learning and explaining how some of its products work, namely Infocasa and Virtual Tour . With the growth of intelligence and virtual reality, eGO Real Estate events and training sessions offer solutions associated with property acquisition: - Through Infocasa , the largest database in Portugal, you get advanced prospecting and acquisition strategies with its latest innovation, the customisable Comparative Market Analysis. - And with Virtual Tour , the latest launch from Janela Digital, eGO Real Estate integrates an accessible and economical solution for creating virtual tours. A specialised team to accompany you at all times In order to provide an excellent service, the eGO Real Estate team keeps abreast of trends and receives regular specialised training to offer its clients the best possible support. The after-sales service provides support from the moment the services are contracted until the end of the subscription period, seeking to clarify any doubts, keep the client up to date with the latest developments and focusing on helping them close more deals and boosting their growth and success . For all these reasons, eGO Real Estate invites you to take part in these trainings and events so that you can become a better real estate agent and progress every day with the help of the dedication and exceptionality of the market-leading CRM. Find the date and location nearest to you in the eGO Real Estate Training and Events calendar, and sign up! Click here to see the calendar
Source: Freepik Author: Redaction Imobinvest - Salão Imobiliário returns this year to the Alfândega do Porto Congress Center , from March 22 to 24, to bring together the best in the real estate market . This is an event that stands out at national level for its exhibitions, presentations on market trends and where you will find the main players in the sector, including eGO Real Estate as the official CRM and SUPERCASA as Media Partner. According to the events organizers, the 5th edition of Imobinvest will follow in the footsteps of previous editions , allowing the various interested parties to come together in an exhibition area that will enable closer relations between seller and buyer . Thus, professionals visiting the real estate show will find services, companies and an area dedicated to presentations, where they can hear about new products such as the Virtual Tour . Also at the stand where SUPERCASA and eGO Real Estate will be present, you can talk to the team that will be welcoming you throughout the three days , drink a Ginjinha DÓbidos with them and taste some traditional Beijinhos das Caldas. Youll be able to clarify your doubts, learn about Infocasa , the largest database platform in the country, and explore the potential of Infocasa - As Minhas Rotas , which streamlines sales processes. The advantages of eGO Real Estate will be highlighted over the three days of the event , during which youll learn about features related to customer support, handling opportunities and many others. You will learn about the eGO Real Estate websites and the various features available, as well as the reasons why eGO is the leading CRM in Portugal , which include, above all, the total integration of the CRM with other platforms such as Virtual Tour, Infocasa and the real estate portals SUPERCASA and CASASAPO . To ensure your presence, eGO Real Estate and SUPERCASA invite you to order your ticket, free of charge, here!
Source: SUPERCASA Author: Redaction In the real estate business, for both independent professionals and agencies , the desire for success is present at every stage of the negotiation process. The truth is that there is no secret to success, but there are a number of factors that, when put together, lead to success and a promising career. Infocasa works every day to optimize your daily tasks and achieve, together with you, a faster and more intuitive path to acquisition . As such, it recently launched new features in the Comparative Market Analysis , now with more customization and exclusive functionalities that promise more accurate evaluations in just 2 minutes. What is a Comparative Market Analysis? Comparative Market Analysis is an essential tool for real estate professionals who want to know and understand the trends in any area of the market. With the possibility of offering an efficient and constantly updated service, Infocasas ACM helps you to remain competitive and acquire a complementary sales and acquisition strategy. Attracting more clients and building a solid reputation as a reliable consultant is possible by offering a complete and accurate report, without spending hours researching and organizing information. Whats in it for me? Differentiate yourself is the motto behind the most recently launched new features. The aim of the Infocasa team is to provide you with an increasingly practical and intuitive experience , now giving you the chance to create a totally unique and differentiating identity in the market , through reports that are totally customized to your personal brand. Select the most relevant characteristics for your analysis, such as solar orientation, a recent topic requested by clients. Take the opportunity to insert your agencys logo or even your own image , change the colors and layout of the pages with information that is really relevant and directly targeted at the owner you want to capture. A panoply of opportunities waiting to be exploited. In short, the advantages youll find are: - More accurate analysis and increasingly real values - Rigor and professionalism - Efficiency and dedication stand out - Sending better results to the client Curious about whats new? Click here to find out more about whats new
Source: SUPERCASA Author: Redaction Sourcing new properties that come onto the market may seem like an impossible mission, but with the right tools, its much simpler. Add to that the fact that you can automate this alert , and youll receive new properties in your email every day, effortlessly. If you dont already, check out the tips below on how and where to get alerts easily. Be the first to find new properties in a simple way! Where to get it? You can receive a daily (or weekly) list of new properties from private individuals (FSBO - for sale by owner), professionals and banks entering the market. This makes it much easier to find the properties youre interested in. You can do this via the Infocasa property metasearch platform. This is a platform that brings together all the information available online on all types of property (professional, private, new-build and commercial). If you want to keep up with whats going on in the property market, make comparative market reports and increase your property portfolio, this is the platform for you. Theres also the added bonus of Infocasa being integrated with the eGO Real Estate CRM , which allows you to convert properties into possible business opportunities directly in the CRM, without wasting any more time. How to get it? When you log on to the Infocasa platform, simply search for the type of property you want by selecting the available search filters: District Municipality Parish Area Type of property For sale or rent Rooms Price Bathroom Area Land area Floor area Points of interest Energy certificate Status If you wish, you can also search on the map and draw the area you are interested in . In this way, depending on the area you select, the search will return properties according to the search filters you have indicated. Once you have finished searching for properties, you can select the create alert button and define a name for this search alert, then click on create alert to save it. You will automatically receive this alert in the e-mail address you signed in with, on a daily or weekly basis (depending on the option you chose). You can create as many alerts as you like , and even a specific one for each type of property: private, professional, new build and banking. For example, you can receive 3 new property alerts a day by email: one for private individuals, one for professionals and one for banks. If you wish , you can click on alerts at any time to edit your alerts or even delete and create new ones. If you want to change the time frequency (daily, weekly or never), just click on preferences and select the option that suits you best.
Source: SUPERCASA Author: Redaction All sectors evolve, and the property market is no exception. There are several ways to monitor and identify trends in this sector, and its important for any property consultant and agency to do so, as it helps them to stay up to date and make informed and strategic decisions. Real estate professionals who work with market knowledge know how to inform and help potential clients with the right information, which ends up being advantageous because the y stand out from other consultants and agencies who dont know whats going on in the market. An up-to-date professional generates more trust and is seen as a reference point , because they speak with knowledge. Therefore, agents and agencies who are ahead of the market and keep up with trends know how to identify them using the right tools , knowing in advance that its not enough to have the property: you have to know how to work with its value. The importance of analysing the market and receiving alerts A Comparative Market Analysis is a document that brings together details of properties with similar characteristics and types, and their respective market values. Its main purpose is to give the owner client an accurate view of the market and it is an advantage to have on your side, as it allows you to keep up to date with the market and its trends . Infocasa s Comparative Market Analysis, the largest national database , allows agencies to present a document that supports and substantiates the comparison between properties with real data , allowing the consultant to be assertive in prospecting. It is a complete report with all the information: from the expected value, price range and average price of the property, to the average time it has been on the market, as well as an estimate of the propertys quick sale value, fair value and off-market value. In addition to Market Analysis, Infocasa also allows you to compare property prices at various estate agents and collect data on market trends to monitor their evolution. The consultant thus has the opportunity to show the potential client a complete and up-to-date view of the property market. The consultant can also receive daily alerts in their email about new properties coming onto the market, whether private, new-build, bank or professional. Its a great way to work on acquisition and keep up to date with everything thats coming onto the market, understanding the trends that are forming. These are some of the different ways to identify trends in Real Estate with the help of Infocasas metasearch platform . Its important to keep up with trends and the evolution of the market, as this is what will define the success of consultants and agencies that are always up to date to keep up with change. Read also: Real estate: strategies for analysing your competition
Source: Freepik Author: Redaction Paretos law, or the 80/20 rule, is a trend that predicts that 20 per cent of your shares account for 80 per cent of the companys profits. If youre in the real estate business, check out the advantages that SUPERCASA Notícias has put together for you on this subject and find out how you can apply it to your professional life in order to maximise your results with less effort. Advantages of the Pareto Law The 80/20 principle can be applied to any area , but it is particularly popular in sectors that generate the best results and are of particular interest to professionals who want to invest time and money in their success. To ensure that your investment in this principle leads to recognition, identify the most important parts of your business and be more incisive on the points to optimise. Learn about the advantages and results you can achieve by applying the Pareto principle More productivity By applying this rule, youll quickly realise what deserves your immediate focus and what has a greater and more direct impact on your business results. Once youve achieved this goal, youll see your productivity reach new records. For any property professional, the ideal is to achieve the same or even better results in the shortest possible time . More considered decisions By knowing which strategies bring the best results to your business, youll be able to make the right decisions to achieve the recognition youre looking for. Realising what doesnt work is also important for understanding what does and how you can get better results. For example, if by applying the Law you can focus on 20% of the problems that are most affecting your business, youll become a better decision-maker in the long run . Now that you know the two main advantages of Paretos Law, lets explain how to apply it in the day-to-day running of a property business. How to apply Paretos Law in the property sector These are the three ways in which you can apply Paretos Law to your property business. Invest in a good team The myth of selling more houses to earn more commission is being deconstructed with Paretos Law. If you run your own estate agency, why not set up commission management based on equality? This can be a good opportunity to nurture a spirit of mutual support among professionals. Investing in a good team is synonymous with investing in good results. Business recommendations For the sale to close, there has to be a match between the client who wants to sell the house and the one who wants to buy it . If there is only one side, its important to promote and publicise your business in the right way . By investing two minutes promoting a business, you can receive a commission if the transaction goes through. Use digital tools Making your presence felt online and using intuitive platforms that work for you is the best way to optimise your time and reach a larger audience. Imagine if 20% of the time you spent canvassing properties door-to-door resulted from the same number of property canvassings. To help you at this stage of the process, Infocasa is the most complete platform that provides you with exclusive features so that you can do property prospecting anywhere , at home or even on the street in real time. With the largest property database in the country, its easy to spend less time increasing your property portfolio. Interested in trying out this platform? Click here
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