The real estate market is a very specific segment that requires not only a high level of theoretical preparation, but also a commitment to changes in the sector, which is constantly evolving.
The challenges are varied and differ from case to case, but there are premises that never change and that you must take into account if you want to be a successful professional with high success rates.
When it comes to prospecting, with the slowdown in the real estate market, it is crucial to dedicate yourself to prospecting strategies and tools in order to keep up with the market and guarantee the success of your agency. Fortunately, nowadays you can make use of digital strategies, which will make it easier for you to save hours of work and achieve the results you want.
Have a defined plan
Defining a strategy and a plan with realistic and achievable goals is the first step towards successful prospecting. This way, you'll know exactly where you want to go: what kind of properties you want to sell and to which public, as well as where you can find the target audience.
Also set up a routine with timetables, so you know how much time you have available to allocate to prospecting. Remember that the aim is for this strategy to lead to long-term business and repeat customers.
Be consistent in person and digitally
Outbound Marketing is one of the main active prospecting strategies on the market, enabling you to reach potential customers directly. It brings results from the very first action, being more efficient and boosting property sales.
To get good results, you can make use of printed communication, such as flyers, business cards and billboards, but you should also invest heavily in online presence: a good website and a business card accessible by QR code are options that generate greater trust in the potential client and, at the same time, help you work on your personal brand.
Automate real estate prospecting
Many consultants have achieved good results by using platforms that help them keep up with the market and deliver more and better results. All those who work with market knowledge know how to inform and help potential clients with the right information, which ends up being advantageous, as they stand out from other consultants and agencies who don't keep up with industry trends.
Infocasa is a good help, as it allows you to work on a daily basis to optimize prospecting and achieve a faster and more intuitive path to acquisition, by searching for all types of properties in Portugal from private individuals, professionals, banks and new construction.
Infocasa's Comparative Market Analysis is an essential tool for knowing and understanding trends in any area of the market. It is a complete report
A great way to optimize prospecting work and facilitate subsequent acquisition is to create alerts of new properties entering the market, in a very simple way.
In short, having a well-defined plan, being consistent in your strategy and optimizing your work with the help of the right tools can help you achieve good prospecting results.
If you want to automate prospecting, Infocasa is the right platform.
Read more about: Right of first refusal: who does it apply to and how does it work? or Land registry: how to locate and register?
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