Source: Freepik Author: Redaction In the property market, standing out is essential to ensure sales success. In this context, new approaches and specially created tools are emerging to offer your clients exclusive experiences that not only impress, but also boost sales. Whether you are an experienced estate agent or a newcomer to the sector, exploring these ideas can be the key to differentiating yourself and achieving the desired success. SUPERCASA Notícias therefore shares with you 3 ideas for energising your business. 1. Owners Dossier Imagine being able to offer homeowners a complete and personalised resource that not only highlights the work youve done, but also demonstrates your commitment to selling your property. With CRM eGO Real Estates Owners Dossier you can create a detailed document on all the actions taken on the owners property, such as the promotion of the property on portals and the website, active opportunities, visits made, presentations made and proposals submitted. This feature not only provides transparency and trust, but also positions the agent as a dedicated and proactive professional. 2. Owners Portal Transparency is key to building solid relationships in the property market. With the Owner Portal , estate agents can offer owners exclusive, real-time access to track the performance of their properties. The Owners Portal allows owners to monitor and evaluate the work done by the agent in publicising and marketing their property, strengthening trust and customer involvement in the sales process. 3. Customer support Finally, nothing replaces the value of human contact and personal relationships in the sales process. Successful property consultants understand the importance of close and continuous follow-up with clients. Investing the time and effort to develop solid relationships allows agents to be at the forefront when a business opportunity arises. It is persistence and long-term dedication that differentiates true professionals in the market. By embracing unique experiences, estate agents can not only boost their sales, but also strengthen their reputation and build lasting relationships with clients. It is the combination of innovation, transparency and commitment that drives success in todays competitive property market. With eGO Real Estate CRM, you have access to everything you need for dedicated follow-up with all your clients!
Source: Freepik Author: Redaction The municipality of Torres Vedras is going ahead with the launch of a public housing offer for two hundred homes to meet the needs of the population, in an estimated investment of 32 million euros , making changes to the Local Housing Strategy (ELH). The municipalitys main objective is to strengthen its response capacity in the field of housing , above all by increasing the number of people and households identified as being in economic and housing need. In order to achieve this goal, Torres Vedras will expand the responses according to the number of families who, while not meeting the eligibility criteria for the supported rent scheme, may also be experiencing difficulties with their housing costs. This acquisition has funding from the Lisbon district , but it also hopes to obtain funding from the 1st Right Program - Support Program for Access to Housing , as well as from the Recovery and Resilience Plan. Local Housing Strategy undergoes changes In order to be able to respond to the shortages, the municipality has approved changes to the Local Housing Strategy , updating it to include the launch of a public takeover bid, as well as extending the implementation period by 10 years , until 2035. Investment will also be increased, from 13.8 million euros to 60.5 million euros , and there will be greater flexibility in the responses and diversification of solutions for the housing sector. After the update, the municipality carried out a needs assessment and found more people in vulnerable situations , increasing the number from 808 to around 1,505 people, now including 561 families instead of the initial 282. As he announced, the number of families and people to be covered by the municipalitys help in finding housing solutions will also increase , responding through the 1st Right Program, which will then offer rent-controlled prices. These proposals will be submitted to the Torres Vedras Municipal Assembly, which will meet until the end of February to vote on them. The public tender notice will only be published in the Diário da República after approval. Find out more: Real estate funds increase focus on residential properties , More families opt for mixed rates on home loans
Source: SUPERCASA Author: Redaction We live in a digital age where virtual tours are becoming increasingly important, especially in the property sector. This technology allows potential buyers to explore properties in an immersive and convenient way, facilitating the property sales process. Despite technological advances, there is still a perception that virtual tours are reserved only for technology experts. In this SUPERCASA Notícias article, well demystify this concept, providing practical and accessible tips for creating your own virtual tour. What do you need to create a Virtual Tour? Creating a virtual tour is simple, you just need 3 key elements: - 360º camera - Tripod - Virtual Tour App With the eGO Virtual Tour App installed on your mobile phone, you can control the 360º camera, capture the images, visualise them and transport them to the eGO Real Estate CRM in a few simple clicks. Tips for a successful virtual tour 1. Prepare the property The first step to a quality virtual tour is home staging , i.e. making the property more attractive and appealing to potential buyers or tenants. It is therefore important to - Open all the windows and doors and switch on the lights; - Clean the property; - Remove all personal belongings; - Repair and renovate whatever is necessary to improve the appearance of the property. All these elements are essential to the virtual visit experience, and make it easier for the potential client to imagine themselves living in the property. 2. Plan the sequence before you start Plan the virtual tour as if it were a face-to-face visit. You should try to trace a natural path so that the images have a logical sequence when the client is viewing the virtual tour . Remember that you should capture several points in each room, as well as making sure that you position the camera in an unobstructed location. 3. Set up the equipment To start capturing images of the property, you need to place the 360º camera on the tripod, and it is very important that you adjust the height of the tripod to 150 cm from the camera lens to the ground. This is very important as it allows the images to be captured at a height similar to that at which the potential buyer would view the property in person, increasing the realism of the virtual tour. 4. Capture the images Once youve defined the sequence you want to follow, all you need to do is capture the images : - If the property has stairs, take a photo at the beginning, middle and end of the stairs to maintain continuity; - When entering a new room , make sure you place the camera in front of the door and not under it; - Maintain visibility between shots, you should always be able to see a point that you have photographed previously ; - Follow the natural order as if you were visiting in person; - Always keep the camera facing in the same direction in every shot. 5. Choose the best virtual tour service To have quality virtual tours, its essential to choose the right service. With Virtual Tour , you can have quality virtual tours effortlessly. In just one visit to the property, youll be able to capture all the images you need to publicise it! Virtual Tour gives you 360º photos and high-quality photos to share with your clients. The best part? You dont need any technical knowledge , just capture the images, and Virtual Tours specialised team will edit them and build the entire tour for you! With these tips in mind, creating your own Virtual Tour becomes an affordable and rewarding task, providing an engaging experience for potential clients!
Source: Freepik Author: Redaction Concerns about sustainability and energy saving have created diverse alternatives when it comes to housing, giving rise to trends and methods of construction and utilisation of resources that are now the choice of many buyers and investors. Passive houses are an increasingly sought-after type of property, characterised by their savings and convenience. However, certain requirements must be met before your property can be certified as a passive house. What are passive houses? A passive house is a property that follows a concept in which the house is built efficiently , in terms of energy, heat, acoustics and sustainability, giving rise to the comfort of living in such a place. This includes excellent thermal and acoustic insulation, low energy consumption and a stable temperature throughout the house (the windows are double-glazed and well-insulated, as are the doors; there is good ventilation and heat recovery). In general, this type of house has the ability to adapt to the outside climate, achieving an efficient and positive energy performance for its residents. One of the great advantages is the quality of the indoor air, which influences thermal comfort, keeping it at high levels at all times. Requirements for Passive House certification A passive house will be different from a traditional property in many ways, starting with the way it is built, so certification follows specific criteria that regulate whether or not it is a passive dwelling. To achieve certification, criteria such as energy efficiency and the energy certificate will be taken into account, but also, and obligatorily, the certificate from the Passivhaus Portugal Association, which will analyse the raw materials used in the work, the architectural project and the execution of the construction. What are the advantages? The main advantages are cost savings (greater energy efficiency) and environmental impact, as it reduces CO2 emissions. Living in a property with these characteristics allows you to live with better air quality, greater thermal and acoustic comfort and is, in the long term, an excellent option to adopt, as it will bring you more benefits than a traditional property. Among the greatest added value are the absence of anomalies caused by humidity or heat, the durability of the construction, thermal comfort and the energy-saving factor, which will save you a lot on electricity bills. Discover also: Wooden buildings: a trend for 2024? , 3D printed houses: the future of the property market? or Modular houses: everything you need to know
Source: Freepik Author: Redaction The National Statistics Institute recently estimated that the national economy grew by 2.3% last year, with the construction sector helping to alleviate the effects of high inflation and high interest rates on the countrys accounts , as gross production in the sector grew by 3.4% year-on-year. However, building permits remained below expectations, with a drop of 8.8% in permits for new buildings, although the number of new homes licensed increased. According to the Association of Civil Construction and Public Works Industrialists (AICCOPN), there was significant growth in public works in 2023 , reflected in the tenders and new contracts signed, with tenders for public works contracts promoted increasing by 65.3% to 6,048 million euros , and public works contracts signed having a total volume of 3,699 million euros, representing an increase of 48.2% year-on-year. Despite the drop in building licenses, the number of new homes rose: in the first 11 months of 2023, there was an 8.8% reduction in licenses for new buildings and a 6.3% reduction in licenses for rehabilitation and demolition, in year-on-year terms , explains AICCOPN, while there was also a 5.8% increase in housing licensed for new construction and a 5.7% increase in the area licensed for non-residential buildings. See also: Cooperativa 1ª Habitação Lisboa program approved
Source: Freepik Author: Redaction The law stipulates that real estate transactions in cash have a legal limit of 3,000 euros , however, payments under the table have been multiplying in recent years, with 42 billion euros in cash above this legal limit having been recorded since 2017. At the root of the problem is the lack of supervision of this type of operation , as well as the fact that the legislation is not fully prepared for this type of transaction . The law is clear when it prohibits payments in cash, however, it is doubtful whether it will be sufficient to prevent payments in this type of transaction above the established limit, as reported by the Institute of Public Markets, Real Estate and Construction (IMPIC). According to the institute, in the last six years there have been almost 2,500 real estate purchase and sale transactions in cash above €3,000 , with the president of the Order of Notaries, Jorge Batista Silva, explaining that there are various ways of laundering money in the purchase and sale of real estate, which requires greater supervision . As for professionals in the sector, they have a responsibility to report suspicious cases. To ensure this control, IMPIC has allocated a team to track down these businesses , and expects to see results later this year. About Real Estate: Do you work in real estate? Find out how to be more productive and Real Estate Funds have increased their focus on residential properties
Source: Freepik Author: Redaction Answering emails, making contacts, scheduling visits, organising meetings and other small tasks can be overwhelming . Many consultants find it difficult to organise their work , and at the end of the day they feel they havent completed everything they had planned. However, there are strategies you can adopt to avoid feeling this way. In this article, SUPERCASA Notícias gives you some tips to help you be more productive. Plan and organise Start by planning your day before you leave the house, as this will give you an idea of what the day will be like and which tasks are most important and need to be done. Following on from the previous point, prioritise what is most important for the day and create blocks of time so that you can focus on one task at a time . This way, the tasks that are prioritised should come first on the list. To be able to do this, you need to realise which tasks waste the most time and which can even be automated. Try to eliminate these from your list so that you can free up time for whats really important . Divide your time Another way to be more productive is to divide up and adapt your day to your work. It can often be almost impossible to dedicate the whole day to just one project, as there are always other tasks (visits, deeds, etc.). With this in mind, divide large projects into smaller parts and define an action plan to carry out these small tasks according to the time you have available. Its very easy to let simple tasks fall by the wayside, and its not uncommon for consultants to let things accumulate that could be done quickly and on the spot. By doing small tasks quickly, you avoid accumulating more work and gain more time to devote to larger projects that require more concentration. Invest in management platforms The property market is an extremely complex sector and one that can easily become disorganised due to the various times you have to follow up with clients and potential clients. In order to keep up with everything, there are management platforms on the market that will help you both with bureaucratic issues and with optimising the follow-up you can do on a daily basis with people who are interested in buying a house with you. eGO Real Estate is currently the most complete real estate CRM that will help you with this optimisation, facilitating various day-to-day tasks that you can centralise in one place, while also having access to other digital marketing tools and the possibility of integrating your real estate website, managing your business in its entirety. The conclusion is: to be more productive, have an overview of your day, keep in mind which are the priority tasks that really need to be done, which are the small tasks that can be completed straight away, and which are the bigger projects that require more time and concentration . All this, aligned with your working hours, and using a CRM that makes it possible to centralise and optimise all the information. Read also: 3 tips to improve the performance of your adverts , Identifying trends in Real Estate: why is it important? and Real Estate Landing Page: find out how it can be an asset
Source: SUPERCASA Author: Redaction All sectors evolve, and the property market is no exception. There are several ways to monitor and identify trends in this sector, and its important for any property consultant and agency to do so, as it helps them to stay up to date and make informed and strategic decisions. Real estate professionals who work with market knowledge know how to inform and help potential clients with the right information, which ends up being advantageous because the y stand out from other consultants and agencies who dont know whats going on in the market. An up-to-date professional generates more trust and is seen as a reference point , because they speak with knowledge. Therefore, agents and agencies who are ahead of the market and keep up with trends know how to identify them using the right tools , knowing in advance that its not enough to have the property: you have to know how to work with its value. The importance of analysing the market and receiving alerts A Comparative Market Analysis is a document that brings together details of properties with similar characteristics and types, and their respective market values. Its main purpose is to give the owner client an accurate view of the market and it is an advantage to have on your side, as it allows you to keep up to date with the market and its trends . Infocasa s Comparative Market Analysis, the largest national database , allows agencies to present a document that supports and substantiates the comparison between properties with real data , allowing the consultant to be assertive in prospecting. It is a complete report with all the information: from the expected value, price range and average price of the property, to the average time it has been on the market, as well as an estimate of the propertys quick sale value, fair value and off-market value. In addition to Market Analysis, Infocasa also allows you to compare property prices at various estate agents and collect data on market trends to monitor their evolution. The consultant thus has the opportunity to show the potential client a complete and up-to-date view of the property market. The consultant can also receive daily alerts in their email about new properties coming onto the market, whether private, new-build, bank or professional. Its a great way to work on acquisition and keep up to date with everything thats coming onto the market, understanding the trends that are forming. These are some of the different ways to identify trends in Real Estate with the help of Infocasas metasearch platform . Its important to keep up with trends and the evolution of the market, as this is what will define the success of consultants and agencies that are always up to date to keep up with change. Read also: Real estate: strategies for analysing your competition
Source: SUPERCASA Author: Redaction To live in this historic city is to live at the foot of the famous National Road 2 , much loved by Portuguese and foreigners alike for travelling from one side of Portugal to the other. The typical climate delights those who love snowy winters and hot summers . With Régua and Pinhão practically next door, the view of the Douro wine region is unique, pleasant and full of tourists. The same can be said of the Sanctuary of Nossa Senhora dos Remédios , one of the best-known sanctuaries in Portugal and a real tourist attraction, with its several flights of steps leading up to the historic centre. It even has its own festival in September, which attracts many visitors and pilgrims to celebrate Senhora dos Remédios , with fairs, dances, music and exhibitions. Its a lively town that invests a lot in sustainability initiatives, activities and tourism, welcoming those who live there and those who visit seasonally. There are many points of interest, from churches, the Lamego Museum, Lamego Castle, the Cathedral, but also the municipal swimming pools, river beaches in other neighbouring lands (Pretarouca). For lovers of outdoor activities, there are routes and trails to explore , including the Monks Way, the Way of St James and urban pedestrian circuits. There is easy access to schools, a hospital, pharmacies, supermarkets and local markets. For those looking for a quiet but lively place, Lamego is the city for you. See SUPERCASAs suggestions if youre looking for a house in this location 4 bedroom flat - 175.000€ 4 bedroom villa - 170.000€ 3 bedroom country house - 164,000€ Read also: Living in the best city in Portugal: discover Viseu , Vila Nova de Milfontes: a guide to living in this town and Houses to restore: bring a property back to life
Source: Freepik Author: Redaction JLL s Valuations department achieved a record turnover in 2023, being involved in valuations and related strategic advisory and due diligence services for some of the countrys most emblematic consolidated or developing real estate assets, from single properties to property portfolios and property development projects. According to the statement sent to SUPERCASA Notícias , the good results for the year were driven by the strong dynamics of the traditional sectors in which the consultancy cemented its market leadership , especially retail , where it valued more than 1,800,000 m 2 with a market value of more than €7,000 million, and housing , where the consultancy provided services for valuations of large residential portfolios, totalling more than 1,700 dwellings valued in a global area of 220,000 m 2 . Another area where JLL was once again market leader was the valuation of large banking portfolios, having taken part in the due diligence of the Pluto, Cascais, Coa and Grace portfolios, which were offered on the market in the last quarter of the year, totalling a book value of more than €5 billion. In fact, this is an area where JLL has positioned itself as a market leader since 2017, with a unique service offering that combines transactional and non-transactional expertise - as they work together with their Capital Markets team - technology and big data. Valuations within the Development area were one of the service lines that expanded the most in 2023, reflecting the markets growing appetite for increased investment in property development. Driven by integration into the consultancys multidisciplinary team that provides services aimed at the development area (Development Advisory), the Valuations department was particularly active in valuations and due diligence for major development projects, especially in the tourism , hotel and housing areas, with a 25% increase in the number of instructions compared to the previous year. Alternative segments, such as student housing or natural capital, were also an important driver for the good performance of Valuations in 2023, showing an exponential growth rate. The latter area, which involves agricultural and forestry assets, has generated strong demand for valuations, and JLL is positioned at the forefront of providing services to this business following the creation of a specialised business line last May. Marta Lourenço, Head of Portfolio Solutions SE Cluster and Value and Risk Advisory PT, comments: in a year of great challenges for the property market, with a correction in transaction volumes in areas such as housing and commercial investment, we are doubly pleased to achieve record activity in our valuations line . And he explains, in the note to which SUPERCASA Notícias has had access: it is a sign, on the one hand, that market operators, whether investors, developers or owners, are increasingly aware of the need to have assets correctly valued in order to realise their true potential, and, on the other, that it is JLL that they trust the most to accompany them on this journey . We have a consolidated, multidisciplinary team with many senior professionals, and we maintain our multisectoral approach to the market, with specialists focused on each property segment, which they know in great detail and depth. In addition to this team, we have excellent databases and research to support us, as well as a state-of-the-art technological platform that allows us to provide a service of excellence, Marta Lourenço concludes. Read on: Opinion: residential property needs structural reforms , Savills is marketing modern, flexible workspace and SUPERCASA: The record-breaking property portal
Source: Author Author: Jorge Garcia, Real Estate Specialist If the ladder isnt leaning on the right wall, every rung you climb is one step closer to the wrong place. The thought behind this quote adapted from Stephen Covey, the author famous for his book Seven Habits of the Most Effective People, reflects the moment we are going through. During the electoral period, decision-makers and candidates are launching ladders without taking into account the wall that might support them. They make arguments in line with their ideological prejudices and set objectives to move forward. But its not about moving forward, its about moving in the right direction. Every step in the wrong direction is another effort in vain. And so Portugal has remained stagnant for more than 20 years, with no significant economic growth. When it comes to housing , everything and its opposite has already been proposed, with incoherence, hypocrisy and a detachment from reality reigning supreme. Weve already touched on the basic law of economics , as an economic model for determining prices in microeconomics. When supply decreases and demand increases, prices rise. The average property price appreciation after the Troika bailout was well over 100 per cent. Between 2015 and 2023, fewer than 60,000 homes will be built. In the first decade, pre-financial crisis, more than 40,000 were built a year. The supply of property on the market is falling dramatically . Decision-makers, lulled into a state of denial by the supposed perpetuity of low interest rates, the growing international demand for real estate, the rehabilitation of buildings in historic city centres to meet the increase in tourist demand without the need for public investment, were intoxicated by the tax revenue that tourism and real estate were providing them with. Without credible and sustained incentives to build affordable housing for the vast majority of the population, property development took refuge in the most profitable segments, with public supply remaining scarce and focused on social housing. Like economic growth, the problem of the housing market can be solved with structural reforms. Instead, having discovered the serious problem, flags have been waved, speeches have been radicalised and individual measures have emerged to attack convenient scapegoats: local accommodation, gold visas, the tax regime for non-habitual residents, NRAU - the New Urban Leasing Regime. It would be important to promote effective harmony between the public and private sectors in order to increase housing supply. The decision-makers, government and local authorities, should create a favourable environment for building new homes, through simpler legislation and faster licensing. The urban planning Simplex, while not a panacea for all the problems that contribute to the shortage of supply, was a step up. But there is still a lack of land for construction at affordable prices, incentives for urban regeneration, particularly of state buildings, and a reduction in the tax burden, particularly VAT. The Eurozone economy is expected to remain stagnant until the summer. High interest rates will continue to hinder recovery. The scenario is less predictable than in the past. While the more optimistic are betting that once inflation has subsided, interest rates will fall and economies will resume more robust and sustained growth, the more pessimistic point to the possibility that the new conflict in Gaza could become regional with consequences for oil production and exports, resulting in higher energy costs. Geopolitics could thus jeopardise the desired economic recovery. If we add to this a scenario of ungovernability that may emerge from the parliamentary elections, expectations are not the best. A final word for André Jordan, the Great Lord of Tourism and Real Estate in Portugal. The creation of Quinta do Lago, Belas Clube de Campo and the qualification of Vilamoura have put Portugal on the road to international investment and mass tourism. May the foundations of quality and sustainability that he left us be replicated. More on the Real Estate Market that you can follow: IMPIC and the Tax Authorities are going to fight clandestinity in real estate , Opinion: New Year, the usual challenges
Source: SUPERCASA Author: Redaction When you publish an advert for a property, there are several factors that influence whether it will be well positioned or not . This has an impact on how visible it will be to potential buyers. Below, find out how you can improve the performance of your adverts on the SUPERCASA portal. How does it work? After publishing the property advert (valid for flats or houses), the yield is measured weekly by comparing it with data from properties similar in nature, business, type, condition and location (including parish) and in the same area. This measurement is made through the visits and email contacts (leads) that this advert has received in the last 7 days, and is updated weekly . What is it based on? After comparing it with similar properties, you can assess whether you need to improve the performance of your advert on the following scale: Very low: the volume of clicks and contacts generated is more than 50 per cent lower than for similar properties; Low: the volume of clicks and leads generated is up to 50% lower than for similar properties; Medium: the volume of clicks and leads generated is up to 50% higher than for similar properties; High: the volume of clicks and leads generated is higher than 50% when compared to similar properties; Very high: only applies when the advert has active highlights or multimedia services, compared to similar properties. Ideally, your adverts yield should be above 50% for better positioning and, consequently, greater visibility. The closer to 100 per cent, the better. How to improve? Bearing the above points in mind, you should also invest in 3 important points: 1. Quality Always fill in the 5 quality criteria as completely as possible: Enter the full address and its georeferencing , including the parish; Define the essential description (more than 100 characters) with the most important characteristics; Write short, to-the-point titles; Add at least 20 photos with captions of the respective division; Add videos and virtual tours (institutional videos and/or frame videos are not accepted on the SUPERCASA portal); And dont forget the energy certificate. Its also worth adding a floor plan of the property, as well as brochures. 2. Price Always include the price of the property, as SUPERCASA does not export properties without a price. This information is essential for good positioning. 3. Highlights and multimedia Adding videos and virtual tours will greatly improve the positioning of the property advert. If you complement the ad with positioning or colour highlights, it will also be an extra point to get better results. Read more about: Real Estate Landing Page: find out how it can be an asset , Selling on Real Estate Portals: 3 essential reasons
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