Source: Freepik Author: Redaction The internet is offering more and more possibilities for the property market , especially for companies that want to stand out from the traditional media and increase their digital reach. Through Google adverts , you can find an effective form of positioning and visibility that will not only help you attract visitors and leads, but also make you known in your environment . The most efficient tool for this is Google Display , which you can take advantage of with the various types of adverts available. In order to implement this strategy in an effective and knowledgeable way, well show you which types of adverts you can use on Google and how they can help you achieve better results. Text adverts: attract visibility This type of ad is one of the most widely used categories due to its creative possibilities. They can be integrated with Search Network campaigns and function as text boxes, consisting of a title and two lines of description of the ad, which are positioned on the side of online pages. Youll usually find them on the right-hand side, catching the eye of users searching online. Without images, this type of advert requires a strong sense of communication, creativity and strength in the message it is conveying , adapted to appear on Display. Through this type of advert, which captures the attention of those who like your message, you will attract visibility to your brand and attract potential customers . Image ads: create engagement and conversion Image adverts are the real showcase of Google Display . And because a picture is worth a thousand words, its certainly safer to opt for this type of communication, which is more likely to have an impact than text adverts. With image adverts, you can stand out with something that makes your brand stand out, choosing to create a communication strategy around your target audience, which you can implement through banners of different formats and designs. All you have to do is make sure you are correctly informed about the proportions of the images so that they are accepted by Google , and follow the platforms recommendations. Video adverts: interactions that make an impact YouTube is currently one of the most effective platforms when it comes to advertising and communication, and can be used via the Display Network to reach your target audience. Your campaigns can be designed to place banners in the sidebar or footer of videos, so that they remain in the users view while they watch the content. With this type of interaction, strategically placed on a multimedia platform that feeds and captures the users attention, youll make an impact and get good results . Rich media adverts: be dynamic Rich Media adverts are a type of content that creates qualified engagement and manages to communicate more effectively to a more precise segmentation, and they work with all kinds of formats. They can be animations, carousel posts, interactive adverts or expandable banners, offering a very wide and proficient range of possibilities. Rich Media is therefore one of the most versatile types of advertisement with the capacity for more comprehensive results , which you can use to your advantage in a wide variety of formats. Did you know that you can have Google Ads leads integrated into your CRM? Obtaining the results that come from your campaigns is one of the most important parts of the process, and its important that you implement measures to facilitate this analysis and monitoring of the interactions you receive. In order to manage this, you need a platform that allows you to integrate Google Ads leads, such as eGO Real Estate , a market-leading CRM that allows you to create forms and integrate them into your adverts. A potential client who sees your ad on Display will be able to interact with it, fill in the contact form integrated into your ad, and the lead will land in your CRM, where you can not only create an Opportunity that you can manage in real time, but also save the contacts and increase your database . These are essential features in a highly competitive market!
Source: SUPERCASA Author: Redaction The real estate market is made up of strategies , both in terms of raising property , when trying to convince an owner to let you, the real estate agent, sell him the house, or in the actual sale, where a game of seduction with the potential client and the property you are selling is necessary, making it as appealing as possible for the effectiveness of the business. For these steps, it is necessary to make a good impression, as this is who dictates the outcome of the interaction and the detail behind the final decision of who is choosing their services. Finding the right facet, for each type of client, is the biggest challenge for real estate agents, who daily and weekly deal with hundreds of different people, with different personalities, and who do not correspond to the same stimuli, and therefore, you need to have trump cards up your sleeve. We invite you to discover the magic behind the visit to a property , if it is your first time as a real estate agent, or if you have not yet defined your closing strategies. Discover how you can transform your approach and learn the secrets that will completely change the way you conduct your visits . Is there magic in real estate? Let’s say it is The magic in real estate is one of the best kept secrets, especially by the oldest and experienced professionals who know all the strategies of conquest of a potential client. Principles of illusion, history, strategic use of visual elements and articulation of speech, necessary to cause the effect of persuasion, are applied . Selective attention is one of the fundamentals of this strategy, applied both in magic tricks and in visits with potential clients to real estate, and consisting in directing the attention of the public - or in this case, of your potential customer - away from certain aspects of a trick. Replaced by other words: make your prospective buyer only focus on the most attractive details of the property you are trying to sell, minimizing possible unpleasantness or disinterest. So, remember: on your next visit to a property, in which you take a potential demanding buyer or with whom you are trying to finalize the sale, highlight the most interesting points of the house and make him fall in love with the details. But we leave you other tips that you can implement! 1. Make good expectations management In real estate it is easy for a client to feel fascinated with a property and, at the moment immediately after having visited it, no longer feel the same interest. It is essential to make a realistic management of expectations, not raising them much until the face-to-face visit, but strongly highlight the positive points of the property when he visits in person. In addition, a magician can create expectations and break them in a surprising way , and a real estate broker has the same power. How? Imagine that you are showing several properties to your client, all within the same price range. Try taking it to a completely different property, which totally exceeds your expectations. Even if it is a higher price, your potential customer can be open to buying it if they really like it . Thus, make an intelligent mediation of the options you have at your disposal, playing with timings and opportunities available. 2. Illusion of control A customer who is with you, looking for a home, may find that you are in control of the situation, however, since it is you who holds all the knowledge of the market, you can create an illusion around this power game, predeterming the outcome of the options you present to your client. You just have to guide him in the best direction, both for your needs and for the benefits that this business can bring you. 3. Tell an appealing story Stories are an essential element in the impression you give your client when you show them a home , especially if there are hesitations or doubts in it. Through a good story, you will have the power to change your client’s opinion about a property, highlighting its unique points and the lifestyle that that house can offer you, creating, in addition to the wow factor, a connection with your client. 4. Scarcity makes the difference A good magician knows that a trick will always seem more interesting if it is interpreted as a unique or exclusive opportunity, and a real estate broker can adopt the same principle, leading his client to properties that are presented to him as unique opportunities, or close to being acquired by other buyers, thus increasing the appeal to that house and creating the desire to purchase something that seems irresistible. 5. Light and colour are key strategies You may think it makes no difference, but a good visual illusion can create wonders when a potential buyer visits a house he has just met. Well applied, the light and color used in the house can change a person’s perception of space, directing their attention to more appealing details or that create impact. So make the property look spacious, bright, play with the aesthetics of the furniture and use strategic lighting . Your potential buyer will look at the space in a different way than they would without all these gadgets. 6. Surprise elements that you can use to your advantage Unexpected twists are aspects that always create much success in the best magic tricks, by the surprise factor they entail. In real estate, the same thing happens. Imagine hiding an incredible detail from your potential buyer by telling him about a property that can match your wishes and, on the day of the visit, surprise you with this unique feature. This interaction can completely change the outcome of the visit. Use this type of surprise elements to create impact on visits and make your client feel enthusiastic about the property, creating desire and temptation in the purchase. A good follow-up is a key point For all of these magic tricks to work, it’s critical that you make a commitment to follow your client closely . For this, you should not only know it, but make a good organization of your requests to visit, not to confuse information, and keep a record of the interactions that are made . You can do this monitoring through the CRM eGO Real Estate , not only through tools such as the Sales Funnel , which allows you to follow the stages of your relationship with the customer or potential customer, but also the management of opportunities , history of interactions and proposals exchanged. Make the magic happen!
Source: Freepik Author: Redaction The IMT exemption was one of the measures of the new Government’s housing strategy, approved to alleviate the tax burden felt when buying a house, particularly for young people up to 35 years of age who wish to purchase their first home. According to the Government, this exemption from the IMT will also be accompanied by the exemption from Stamp Duty, and will allow you to save up to € 13,700 on housing that costs € 300,000. The law, launched for approval to Parliament, establishes three conditions that allow the maintenance of the tax exemption to young people , although the Government requires that, to maintain the benefit, young people will have to keep the house as their own permanent dwelling for a period of six years, except in the situation of sale, change of household or divorce, or in the case of a change of workplace. These three conditions allow, thus, the maintenance of the benefit, within six years after the purchase of the house, contemplating a different destination to the assumption in the purchase, and that justified the exemption from IMT tax. However, when the goods are given a different destination than the one on which the benefit was based, within six years from the date of acquisition, except in the case of sale , the owners lose the exemption and reduction of the IMT fees. With regard to changes in the household, the Government indicates that by reason of marriage or de facto union, dissolution of marriage or de facto union or increase of dependents i t will be possible to maintain the exemption, but also due to change of the workplace to a distance of more than 100 km from the building , provided that, in both cases, the building remains exclusively intended for housing. As for the municipalities and the reduction of the expenditure arising from the collection of the tax, the Government contemplated, in its proposal, the creation of a compensation mechanism so that no municipality is harmed . More topics like this that may interest you: Government signs contract for works with PRR funding , Public guarantee in house purchase only goes up to 15% of the loan and Government will approve reduction of the tax burden in the IRS Young
Source: Freepik Author: Redaction The social network Facebook is currently one of the most used tools by companies and entrepreneurs, having become indispensable in the success of these businesses, which grow by their recognition and online dynamism. For real estate agencies and consultants, it is also a growing communication channel , which functions as a strategic platform by exclusive proximity to new potential clients. However, in order to stand out from the thousands of other users, it is crucial to have a solid and integrated real estate sharing strategy in your CRM. 1. A blog will help you The use of Facebook can be complemented with a blog on your website , which you can explore with interesting and relevant content for your area of expertise. Once you have that content posted on your blog, you can share it on your Facebook and thus generate traffic between platforms, capturing the attention of new users who do not yet know your agency. This strategy will help you generate more conversions and, above all, reach a wider audience and that can, through your content, ask questions, interact with your page and consult the properties and information that are relevant to you. 2. Implement a call to action speech It is important, whenever you make a post on Facebook or share something, that in the description of that same content you insert a speech that motivates interaction . Using a call to action, which is nothing more than a call to action, will encourage your audience to interact with your posts, like or share them, and thus more traffic and growth online. 3. Complete and detail your profile information A well-filled profile, with all the useful information, will not only make your page perform better in the eyes of the social network , but will attract more potential customers and followers who see on your page reliable information . The more complete your profile information, the more easily people who follow you will be able to reach you directly, through the contacts you provide, thus obtaining more qualified leads that can become real sales opportunities. The information will be available in the About area of your page, which should contain telephone contacts, websites and links, basic information (such as time, price range and services), email address, address and area, and type of service. 4. Invest in good subtitles In addition to the use of good photos , we strongly recommend that you check the descriptions and captions of your publications , especially those of real estate. By describing a publication well, you will be creating connection and connection with the person who is viewing the post , encouraging the desire to visit the property or purchase a service. Describe the strengths of what you are selling and create the desire in the user, not forgetting to mention the main characteristics of the property, price and location. 5. Use Facebook for more than real estate Your Facebook page does not need to contain exclusive promotional and/or commercial posts. Use it intelligently, and using a well-thought-out marketing strategy to attract a wider audience . We suggest that, in addition to publications where you try to sell or rent a property, or present several options of your portfolio, invest in posts with interesting content, where you show the backstage of your day to day, present your team or inform your customers and potential customers about industry news . This diversity of information will make your Facebook appealing, interesting and inviting for more outsiders to show interest in your work. Extra tip: integrate Facebook with your CRM The CRM will play a key role in the management of your agency, whether with bureaucratic issues, commission management, billing or leads, and by integrating it with your social networks, namely Facebook, you can make the most of your time and resources. The CRM ego Real Estate allows this integration, working efficiently to offer an automation of the workflow and a collection of leads that arise from the social network, organizing them and channeling them efficiently. In addition, it will make it easier to track the performance of your marketing campaigns, since you can create them directly in the CRM, getting the perception of clicks, views, contacts that received your campaigns and how many leads emerged from it. You will have access to a world of possibilities, in an integrated way and using the latest technology, which will help your business to get more leads and followers. Do this integrated management and do not waste time!
Source: Freepik Author: Redaction The Migration Action Plan created by Luís Montenegros government includes a new solidarity golden visa that will act as support for immigrants in difficulty . In practice, a foreigner wishing to acquire a residence permit will be able to do so in exchange for 250,000 euros , which will be invested in infrastructure and equipment to support immigrants in vulnerable situations . This new visa will be a Residence Permit for Social Investment, integrated into the Residence Permit that already exists, and which covers support for artistic production. The investment will be non-repayable , with no return for the foreigner who acquires this solidarity gold visa and, as the Executive indicates, the money will be used to invest in equipment and infrastructures to support the reception and integration of immigrants in vulnerable situations . Follow this and other topics in SUPERCASA Notícias
Source: Freepik Author: Redaction Following its international expansion plan for this year, as stated in a statement to SUPERCASA Notícias , the Barceló Hotel Group has announced its arrival in Cape Verde, where it plans to invest more than 80 million euros in the acquisition, repositioning and development of new hotels in the country. On 15 May, the company inaugurated the new Barceló Praia Cape Verde, the companys first hotel in the country . The five-star hotel is located on the famous Prainha beach in Praia, the capital of the island of Santiago, just ten minutes from the historic centre. It has 80 spacious rooms with all the comforts and spectacular views of the Atlantic Ocean. This week, the hotel chain also opened the doors of the Occidental Boa Vista Beach, a 4-star resort with 300 rooms, located on the seafront of Praia de Chaves, one of the best beaches on Boa Vista Island. Barceló Praia Cape Verde is located on the island of Santiago, one of the favourite destinations for lovers of adventure tourism. Santiago is Cape Verdes most complete island, where you can find everything from large cities - such as Praia, the countrys capital - to spectacular beaches and natural landscapes of great contrasts, due to its lush vegetation, hills and desert landscapes. The hotels facilities include an infinity pool, sunbathing areas, a gym and various fully-equipped meeting rooms. The gastronomic offer includes a buffet restaurant, the Breeze Gastro Bar by the pool and the Lobby Bar. Following the opening of these two establishments, the hotel chain plans to add a second hotel in Boa Vista by the end of the year - formerly known as the Hotel Marine Club Beach Resort - with 5 stars and 160 rooms, which will operate under the Barceló Hotels & Resorts brand; and the construction of a new hotel project on the island of Sal, in the Pontão area, in the municipality of Santa Maria, a 5-star adults-only resort with 260 rooms. In the words of Pilar Parejo, regional director of the Barceló Hotel Group in Cape Verde and Madeira, in the note sent to SUPERCASA Notícias , Cape Verde is a strategic country for the companys expansion due to its great tourism potential. In the coming years, we intend to invest more than 80 million euros in the acquisition and repositioning of several hotels, as well as in the construction of new projects, collaborating in the economic and social development of the archipelago. Topics that may be related: Drop in tourism in April: Easter affected the sector , Portuguese residents made a record number of trips in 2023
Source: Freepik Author: Redaction According to data shared by the National Statistics Institute this Wednesday, construction costs have been rising for four consecutive months, reaching 3.4 per cent year-on-year growth in April, according to the New Housing Construction Cost Index (ICCHN). This is an increase on March, when the rise was 2.3 per cent, and also the sharpest compared to April 2023. According to the statistics office, the growth was due to the sharp increase in labour costs (8.1%), driven by the rise in material prices, which saw a year-on-year correction of 0.2%. This is the highest rate since November 2023. As such, labour is the most significant indicator and the one that exerts the greatest pressure on construction costs, influencing the average monthly increase of 1.09% , compared to the 0.4% monthly increase in the 1st quarter of the year. INE explains: the cost of labour contributed 3.5 percentage points (2.9 percentage points in the previous month) to the formation of the year-on-year rate of change in the ICCHN and materials -0.1 percentage points (-0.6 percentage points in March). Read on: Portuguese GDP grew by 0.8 per cent in the first three months of the year
Source: Freepik Author: Redaction The National Institute of Statistics (INE) found that the Gross Domestic Product (GDP) increased, year on year, 1.5%, and in chain, in the first quarter of the year, 0.8%. The latest forecasts pointed to an upward revision of a tenth, 1.4% and 0.7%, respectively. In this sense, the Portuguese GDP grew 1.5%, and in year-on-year terms, in the first three months of the year, after an increase of 2.1% in the previous quarter, which reflects a decrease in private consumption, as well as a growth of 0.7% compared to 1.6% in the previous quarter, and investment, which grew 1.5% compared to 3.6% in the previous quarter. Public consumption also grew slightly in the first quarter (1.4%), compared to 1.2% in the previous quarter, adding to the impact that net external demand had on the annual GDP change , making it grow 0.5%, compared to 0.01 percentage point recorded in the same period. Exports of goods and services increased by 2.5% from 3.2% in the fourth quarter of last year, and important goods and services rose 1.4% from 2.9% in the previous quarter. Thus, compared to the last quarter, GDP increased by 0.8%, after a chain growth of 0.7% in the 4th quarter, with net external demand assuming the largest contribution to the rate of change in the GDP chain. We suggest: Cash payments fell 28% in 5 years and OECD grew 0.4% of GDP in the 1st quarter of the year
Source: Freepik Author: Redaction The parish of Válega, in Ovar, will build 30 fires to put in the market of affordable housing, an investment that comes close to 3.9 million euros , and that intends to build 15 apartments of typology T3 and the rest of typology T2. The municipality of Ovar has worked so that all residents have decent housing conditions and this is another important step to create affordable housing in the municipality, announced the Mayor of Ovar, Domingos Silva. The objective is to support the families of the municipality, who may benefit from the integrated solution in the Ovar Local Housing Strategy: Taking into account the planned new constructions and also the existing solutions, very soon the municipality will be able to support the housing of about 300 families, contributing to the improvement of their quality of life . However, there is still no date for the start of the works, knowing only that it is dependent on the development of the tender for the award of the contract, although there is already a completed and approved execution project. Want to read about similar topics? We suggest: Municipalities will have training in the scope of sustainability , Porto will place 11 more houses in the affordable income market and Lisbon launches tender for affordable homes
Source: Freepik Author: Redaction Coimbra is on the way to attracting more technological investment , through various measures that aim to boost this attractiveness and transformation, namely through the signing of a protocol, between the municipality and the Polytechnic of Coimbra, through INOPOL - Academy for Entrepreneurship, which aims to streamline the CoimbraCityLab. The CoimbraCityLab will work as a laboratory of technological innovation and experimentation, which aims not only to capture more business projects, but also its installation in the incubator of the Polytechnic of Coimbra, through sharing and integration of ideas, innovative solutions and projects based on technology, but also connect the scientific and technological community to the local municipality, in order to coexist and optimize resources. The municipality mentions that, through the signing of this protocol, the creation of smart and connected territories will be strengthened , which will contribute to economic, inclusive and sustainable development, with interoperable services centered on citizens and companies. Thus, INOPOL and the municipality of Coimbra will join forces for cooperation in the participation of Research, Development and Innovation projects in various technical and scientific areas, particularly focusing on entrepreneurship, knowledge and technological innovation, promoting integration between employees of the municipality and mentors of INOPOL. Did you find this interesting? Read also: Strategic investments will have new incentive system , Coimbra wants to attract more technological investment and Portuguese participation in the ICT sector was 4.5% in 2023
Source: Savills Author: Redaction Savills , through its Industrial & Logistics department , has just placed Paack , a leading Spanish company of solutions for sustainable deliveries for e-commerce and one of the most relevant technological startups at an international level in the logistics sector, in the logistics enterprise in Adarse , according to a press release sent to SUPERCASA Notícias . The company that already has a sustainable distribution coverage for 24.5 million inhabitants, will occupy a space of approximately 4,000 m 2 that integrates the asset located in one of the main logistics axes of the country and has been recently rehabilitated, aiming to obtain the BREEAM In-Use certification. The development has currently available spaces between 4,000m 2 and 12,000m 2 , suitable for companies that want to ensure their operation in a logistics park of high quality, in a privileged location and with high standards of sustainability. Recognized for being a technological platform that optimizes, automates and robotizes the processes of the operational chain, Paack already operates in four countries - Spain, France, Portugal and Italy - and in more than 100 European cities, and in Portugal, its activity serves 85% of the population. João Tenreiro Gonçalves, partner at Bedrock Capital Partners: The conclusion of this agreement with Paack validates the Ecologis strategy of repositioning this logistics asset, which was subject to a profound reconversion in order to meet the requirements of the reference logistics operators in Portugal. We highlight in particular the objective of BREEAM-In-Use certification with Very Good level and the installation of solar panels on the roof in partnership with Greenvolt Comunidades, which proved to be essential to attract Paack . Ramon Crivellaro, Operations Area Manager at Paack: The opening of this hub responds to the company’s goal of strengthening its position in the market, expanding its national and international coverage. This logistics centre, which began operations in May, will obtain the BREEAM Certificate, a European method that certifies the environmental sustainability of the warehouse. And at Paack, we are committed not only to providing the best delivery experience, but also to respecting the environment. Samuel Lima, I&L Associate at Savills Portugal, points out: Advising the operation that marks Paack’s entry into the Adarse Logistics Park underlines Savills ability to place leading companies in its activity sector on prime assets that meet its specific logistics needs. Paack is an important addition to the Adarse Logistics Park, and we are confident that this partnership will bring significant benefits to both parties, both for the asset’s prime location, either for its specifications that meet the highest sustainability standards and current occupant requirements. Stay to read more topics like this in SUPERCASA Notícias
Source: Freepik Author: Redaction Portuguese municipalities will be able to benefit from specialized training in the field of sustainable construction and energy efficiency , through the project Sustainable Municipalities , promoted by the Sustainable Construction Portal (PCS). Through this action, it is intended to promote the knowledge of local authorities, especially public administration technicians. Information on sustainable building materials, as well as environmentally friendly practices , will be addressed and can be carried out internally or with openness to the public, lacking any associated cost. According to the CEO of PCS, Aline Guerreiro: combating misinformation in this area is urgent, many products appear on the market that are not environmentally friendly and are dubbed sustainable. Since there is no information available to assess their sustainability, it is difficult to understand their credibility. That is why it is increasingly necessary to demystify the theme, and combat what is called greenwashing. Greenwashing has been one of the concerns of the European Union, which has approved a directive banning the use of false environmental claims, including in advertising . Consumers will thus be able to make a more concrete choice, without being led into deception. Regarding construction, it has been a trend, especially in the sector, to call for more environmentally friendly and sustainable choices , with several measures taken in this direction to mitigate the effects of traditional processes, since it is currently the sector that consumes the most energy and uses a large percentage of available natural resources. On this topic, we suggest: Construction: what are Tiny Houses and what does the legislation say? , Sustainability in the design of a house: everything you should know and Renewable energy community: Coimbra presents proposal
Source: SUPERCASA Author: Redaction Choosing country life is a wise decision because it brings a lot of added value and advantages, associated not only with a higher quality of life, in contact with nature, but also for the tranquility that these areas offer to their residents. The acquisition of a rustic house or farm thus presents a set of advantages that distinguish it from other housing options. If you are looking for a more relaxed lifestyle, in contact with nature and with the possibility of self-sufficiency, this may be the ideal choice for you, and you will find thousands of properties of this kind for sale at SUPERCASA . To make the most informed decision, and get as many options as possible, we have selected the 6 best options for you, but we invite you to consult more options in supercasa.pt and invest in a move to rural paradise. Farm T5 in Alcobaça, Leiria - 300.000€ Farm T3 in Santiago do Cacém, Setúbal - 390.000€ 3 bedroom farmhouse in Silves, Algarve - 590.000€ Farm T4 in Portimão, Algarve - 599.000€ Quinta T5 in Montemor-o-Novo, Évora - 790.000€ Herdade T7 in Peniche, Leiria - 1.955.000€ Discover more suggested options for sale at SUPERCASA : Buy house with garage: 7 suggestions not to be missed , Buy house on the coastline: 8 must-see options
Source: Freepik Author: Redaction According to the Ministry of Finance, revenue from Additional IMI (AIMI) grew in 2023, with the amount paid totalling over 148.3 million euros, which, compared to 2022, represents an increase of 3%. 87,793 collection notes were issued to individual and collective taxpayers, said the Executive. As a result, property owners paid a total of 148 million euros, in line with the total for 2018, 2019 and 2020 , and corresponding to an increase on the 144 million euros generated by the tax in 2021 and 2022. In addition, there were assessments of entries , i.e. properties with a land registry that has not been updated and which is not yet associated with the owners NIF, totalling 29,205 assessments, with a total of 325,000 euros paid out. Also read: BdP bought 3.6 billion euros in national public debt or Public guarantee on house purchases only goes up to 15% of the loan
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