SUPERCASA News shows you the advantages and strategies for using this efficient method of promoting and selling property.
Source: Freepik
Author: Redaction
Using a for sale sign on the façade of a property is a method with a lot of potential for sale, as it is a lure for potential clients who pass by on the street and see the availability of that house for sale, establishing a greater chance of a deal.
Owners can often be reluctant to use it, for fear that it will create too much exposure or unexpected visits to the property being sold. However, there are strategies that can be applied to avoid uncomfortable situations, such as putting the contact number on the sign, which creates a communication channel that doesn't require a face-to-face visit.
Even so, since this method is used by real estate agencies, it is important that owners choose to hire a real estate agency or consultant to manage the contacts and select those who have a real interest in the property, and not put up an improvised sign with no advertising or rigour.
Agencies and real estate agents will make sure that negotiations take place in the interests of their client-owner, making them easier to conduct. However, in order for this to happen, it is necessary to pay attention to certain details on the sales signs, and to understand how they work.
Do property sales boards work?
The property market is increasingly transformed by the digital world, and it is now possible to consult any information and even visit properties virtually via any mobile device. However, the for sale board is still one of the most efficient means of promoting properties, because there are still many people who are looking for houses in specific areas of the country and carry out a face-to-face search in the desired area to find out more about the location, the neighbourhood and what properties are available.
This is also a very effective way of attracting foreign buyers looking for a house in Portugal, as they don't have a good grasp of the areas via online maps and can easily identify a property's for sale or rent sign.
The for sale sign is a good option for:
- Increasing the number of contacts;
- Attract traffic to the property website;
- Increasing the visibility and recognition of the property brand.
Another very important factor is "word of mouth". Since the sign signals the sale of the property, it ends up generating interest in the people who see it, leading them to share the information with a relative or acquaintance who wants to buy a house in that area.
Strategies for using the property sales sign
1. Striking colours and clear text
The sales sign is an effective strategy for attracting potential clients, but it only works if it is used well. Opt for a different design, with eye-catching colours and high resolution, so that the information presented is legible. Avoid using colours that could make it difficult to read and use colours that improve contrast.
This is also a time when you can take the opportunity to emphasise your business identity and increase brand visibility.
Tip: there are colours that easily fade over time, so you should opt for a finish that gives the sign durability.
2. Use a QR code
Although this is a physical advert, you can always choose to add a digital aspect, and the QR code is an excellent option. This code, which can be read with a mobile phone camera, should be inserted into the for sale sign to take the potential buyer directly to the property advert, increasing the likelihood of the property being sold.
This is also a factor that will arouse curiosity and can lead interested parties to the property listings of the online agency, property website or any other relevant source of information, generating positive traffic.
Please note that when placing this element on signs, as it only works over short distances, there is no point in having the sign on the 4th floor of a building, as the mobile device will not be able to read it.
3. Place only one sign
Too much information on the property's façade can have the opposite effect to that desired and lead potential clients to disregard the property in question. It's important that you only put up one sign, and that it is simple and only contains information about the contact details of the property agent or consultant, in order to create the need for contact and lead the client to the agency.
4. Call to action
Put information on the sign that requires some action on the part of the party interested in purchasing the property, such as your contact information or icons for lines of communication like WhatsApp or the QR code.
The aim is to generate interest among those viewing the sign and prompt the potential client to look for more information. You can also choose to put a phrase on the sign that conveys a sense of urgency to the potential buyer and makes them think that they can't miss the moment to contact your agency.
What information should not be missing from the property sales sign?
- Name of the consultant
- Identification of your professional position
- Name and/or logo of the property agency
- Contact details
- QR code (optional)
- Energy information about the property (optional)
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