Portugal stands out among the most relevant destinations for hotel investment in Europe, occupying 4th place in a strongly growing market.
Source: Adobe Stock
Author: Redaction
Portugal strengthens position in hotel investment
Portugal is establishing itself as one of the main destinations for hotel investment in Europe, benefiting from tourism dynamism and growing international demand. The country currently ranks 4th in Europe, behind only Spain, Italy and the United Kingdom, according to the European Hotel Investor Intentions Survey 2026 by CBRE.
The hotel sector in Portugal continues to be driven by factors such as positive operational performance, the diversity of tourist destinations and the strong attractiveness of major cities. Lisbon also stands out as one of the most sought-after cities by investors, reaching 6th place in the European ranking of the most attractive cities for hotel investment.
On an Iberian level, Portugal plays a decisive role in the high concentration of investment intentions, reinforcing the weight of the Iberian Peninsula in the European hotel investment landscape.
Investment strategies gain new momentum
The CBRE study indicates that more than 90% of investors plan to maintain or increase their exposure to the hotel sector in 2026, reflecting continued confidence in the market. Around 31% of investors even expect to significantly increase hotel investment.
In terms of strategies, value-add approaches continue to lead, representing 53% of preferences. At the same time, interest in opportunistic strategies is growing, now reaching 25% of investment intentions, while core strategies are losing relevance due to limited availability of prime assets and greater investor selectivity.
High-end hotel segments remain the most sought after. Luxury hotels lead with 53% of preferences, followed by upper-upscale segments with 44%, reinforcing the focus on higher-quality and higher-yield assets.
Positive outlook for 2026 in Portugal
According to Gilberto Martins, Head of CBRE Portugal for the hotel sector, the first months of 2026 have already recorded a higher investment volume than the whole of 2025, signalling a particularly strong year for the sector.
He also highlights a robust pipeline of transactions expected in the coming months, reinforcing confidence in the hotel investment market in Portugal. The outlook suggests that 2026 could become a new record year for hotel investment in the country, supported by continued tourism growth and the attractiveness of national hotel assets.
Deutsch
Português
English
Français
Español
Nederlands
Русский
中文(简体)
