Source: Adobe Stock Author: Redaction Lack of supply and rising prices worsen student housing crisis The crisis in the student housing sector in Portugal has reached worrying levels, with the growing shortage of beds and the sharp increase in prices affecting thousands of university students. The start of a new academic year has intensified the search for accommodation in the main cities of the country, but the supply has proven to be insufficient to meet the needs of students, especially those coming from other regions. Shortage of university housing According to recent data, the number of beds available in public and private residences falls far short of demand. It is estimated that only 15% of displaced students manage to secure a place in university residences, forcing the vast majority to turn to the private rental market. This, in turn, is facing a surge in prices, driven by high demand and a shortage of affordable alternatives. High prices in major academic cities In Lisbon and Porto, the main university hubs, average room prices have increased by around 20% compared to the previous year, reaching prices ranging from 450 to 600 euros per month. In some areas, prices are comparable to those in the regular housing market, pushing students from lower-income families away and exacerbating inequality in access to higher education. In addition to the high costs, many students report difficulties in finding suitable living conditions. The supply is limited, and when we find a place, the conditions are often precarious or the prices are exorbitant, says Mariana Costa, an engineering student at the university of Porto. Insufficient government responses Authorities acknowledge the problem, but the solutions implemented have been insufficient. The national programme for higher education housing, which planned to create thousands of new beds in university residences, is still facing delays in the construction of new units. Budgetary constraints and bureaucratic hurdles are also cited as obstacles to quickly resolving the issue. Students and academic associations have been pressuring the government for urgent measures, such as rent control and increased public investment in residences. However, so far, the responses have been considered insufficient. Meanwhile, the student housing crisis continues to be one of the biggest challenges in accessing higher education in Portugal.
Source: Adobe Stock Author: Redaction Efficient property promotion is essential for any consultant or real estate agency aiming to attract the maximum number of potential buyers. In an increasingly competitive market, knowing how to stand out on real estate portals is crucial to accelerating sales and ensuring success. Here are three essential tips that can make all the difference. 1 - High-Quality Photography and Virtual Tours with a Good Description The first impression is crucial in the buying decision, and nothing catches attention like high-quality virtual tours showcasing the propertys strengths, one of the main factors influencing buyers decisions. Well-lit photos with proper framing that highlight the spaces make the listing more attractive and generate more interest. Moreover, it is important to accompany the images with detailed and appealing descriptions. A good description should go beyond technical characteristics, such as the number of bedrooms and total area. It’s essential to create a text that conveys the unique qualities of the property, its potential, and the experience of living in that space. Descriptions that appeal to emotions and highlight the benefits can grab the readers attention and encourage them to schedule a visit. In your text, be mindful of the language you use—neither too informal nor too technical—and pay attention to spelling to avoid appearing careless. Tell a compelling and engaging story that captivates the reader. If you want virtual tours for all your properties and photos taken with your smartphone without needing a 360º camera, Virtual Tour by eGO Real Estate is the ideal solution. It offers affordable prices and a team that creates the tours for you in just 24 hours. 2 - Keywords are the Secret to More Visibility on Real Estate Portals One of the most effective ways to ensure your listings appear in searches on real estate portals is to optimize the use of keywords. These should be carefully chosen and naturally integrated into the title and property description. Use relevant terms like modern 4-bedroom apartment in central Lisbon or 3-bedroom house with a pool in Cascais to help potential clients find your property more easily. Be strategic with your description, guiding it precisely where you want it to go. Be selective with the keywords you use, as they will benefit your listing in terms of SEO. Don’t just describe the property; be specific and appealing, highlighting the surrounding areas, available services, and telling a story that makes a potential buyer want to move there. 3 - Track Metrics and Frequently Update Listings Keeping listings updated is essential for efficient property promotion. Whenever there are changes in the propertys condition, such as a renovation, price change, or new photos, these should be reflected in the listing. An updated listing builds trust among potential buyers and demonstrates consistent care in managing the sale. Additionally, monitoring the performance of listings is crucial. Tracking metrics like the number of views, clicks, and received contacts allows you to evaluate the effectiveness of your promotion and adjust strategies when necessary. If a listing isnt performing as expected, it may be necessary to review the image quality, revise the description, or experiment with new keywords to improve its search result positioning. To have a high-quality listing with good online positioning, it’s not enough to focus solely on the description. Attention to all aspects, including good photography, quality virtual tours, and illustrative videos, is required. Only by combining all these factors can you generate maximum excitement for your property! Being efficient in property promotion requires dedication and a strategic approach. Investing in quality photos, virtual tours, detailed descriptions, keyword optimization, and keeping listings updated are essential steps to attract more potential buyers and stand out on real estate portals. By applying these tips, consultants and agencies can maximize the visibility of their properties, increase visits, and speed up the sales process. On the SUPERCASA portal , you have access to plans with featured options to promote your properties and a back office where you can improve the performance of your listings to reach 100% visibility.
Fonte: Adobe Stock Autor: Redação The sale of a property is a complex transaction that involves various legal, financial, and emotional aspects. To ensure a successful negotiation, it is crucial to avoid some common mistakes that can hinder the process. To help you with this step, we present the 8 main mistakes that homeowners typically make when selling their homes, and which we want to help you avoid. We emphasize: for this type of negotiation, having the support of a professional is of utmost importance. 1. Poor Property Valuation Overvaluing or undervaluing your home can create difficulties in the negotiation process. A real estate agent knows what to do, as they have the tools and knowledge to perform an accurate and fair valuation, ensuring you get the best sale price. 2. Neglecting the Property Small repairs can have a big impact on the buyers perception. For this reason, its important to work with a real estate agent who can help you identify exactly what repairs and renovations are necessary to increase the propertys value, thus optimizing your investment. 3. Poor Photography Professional photographs make a significant difference in the presentation of the property. A real estate agent has enough experience to help address this situation, often having a network of contacts that allows them to recommend specialized photographers. This way, you ensure your home is shown in the best possible light. 4. Poor Preparation for Viewings With the help of a real estate agent, the viewings will be carefully and strategically prepared, as they know exactly what to do to make the property as appealing and interesting as possible. The strong points of your property will be highlighted, and the spaces will be showcased. 5. Not Depersonalizing the Property A professional can guide you on how to depersonalize the house without losing its character, creating a neutral environment that allows the buyer to envision themselves in the space. 6. Selling an Empty House A real estate agent may suggest ways to furnish the house lightly and functionally, helping the buyer visualize the potential of the space, thereby increasing their interest in purchasing. 7. Overperfuming the House A real estate agent will warn you about the risks of using products that mask odors and may cause allergies or produce overly strong scents. Scent marketing should be used strategically with the right products. 8. Not Hiring a Real Estate Agent This is the most common mistake and one that most negatively impacts the sale. A real estate agent offers various benefits that will prove useful and essential to the success of your sale, so you should not overlook their support. Among these benefits is, primarily, the knowledge these professionals have of the market. They know exactly what the current trends are, the prices in the region where your property is located, and the profiles of potential buyers. Moreover, they have an extensive network of contacts, which allows them to find the ideal buyer for your property more quickly. They are also excellent negotiators, with experience in defending your interests and securing a good deal. Another advantage of hiring a real estate agent is visibility. These professionals, often affiliated with real estate portals, can advertise your property on major sites in Portugal, such CASASAPO and SUPERCASA , reaching a much larger audience of potential buyers. Lastly, in the more tedious parts of the process, a real estate agent can assist you with legal matters, being with you every step of the way. Relying on a real estate agent is an investment in a safer, more efficient, and more profitable sales process. This professional will assist you in all stages, from preparing the property to signing the contract, ensuring you achieve the best possible outcome.
Source: Adobe Stock Author: Redaction The way a property is presented can dictate the success or failure of a sale. In this context, the minisite, or landing page, is a personalised option that offers an in-depth and personalised experience for potential buyers who land on your ad, as well as various other benefits that encourage the sales process. Through a minisite, youll have the opportunity to communicate complete information about the property in a clear and organised way, such as high-resolution photographs, floor plans, a detailed description, the location on the map, characteristics of the location, and even virtual tours. Through these details, there is a greater focus on the property, as you will be dedicating an entire page to a single buying opportunity, eliminating distractions and directing the visitors full attention to the features and benefits of the house. Unique benefits you can expect - A well-structured minisite that can be optimised for search engines, benefiting you in terms of SEO, and thus increasing the visibility of the ad, attracting more qualified visitors; - You can include interactive tools on a minisite that will allow you to obtain crucial data about your potential customers, such as property valuation calculators, contact forms or chatbots to answer visitors questions in real time. By integrating a landing page into your ads, you can measure the performance of the interactions made with your microsite and ad, namely the number of visits, the average time spent on the page and the actions taken by visitors, allowing you to optimise your marketing strategy. From your customers perspective, having a mini-site demonstrates professionalism and care, conveying the idea of trust. In the long term, youll achieve higher success rates A complete and interactive minisite generates more interest and engagement on the part of potential buyers, increasing the likelihood that they will book a viewing, as they will have all the information they need at their fingertips to get to know the details of the property before the viewing, which can speed up the buying process. Whats more, by providing a more complete and personalised search experience, youll also give the user a better experience, increasing their satisfaction and strengthening your reputation. In short, a minisite is a powerful tool for boosting property sales , offering a more complete and personalised experience that will attract more visitors and more interest in closing the deal. How can you integrate all these benefits? By choosing to have a website that integrates landing pages into its ads, youll be working towards a more optimised, appealing and user-friendly site, which will offer a gateway to new possibilities . You can have a website like this by investing in eGO Real Estate websites, which you can integrate into your CRM. With this innovative solution, which will save you time and resources, youll have a vast sea of possibilities, since you can not only integrate landing pages, but also other functionalities such as a property appraiser, IMT simulator, development fractions or sales banners, among many others. Test it out and watch the results roll in! Ask for more information about all the features you can integrate into your site, in addition to the minisites, and turn it into one of the main channels for promoting your properties.
Source: Adobe Stock Author: Redaction The contract-promise of purchase and sale (CPCV) officializes the intention of purchase and sale, as the name indicates. This is an unofficial document, however, it is a standard procedure that safeguards both buyer and seller, serving as a guarantee for both parties until the deed is concluded. The CPCV binds the traders, giving the buyer the right to purchase the property and, to the stakeholders, the guarantee that the deal will be carried out within the established time, or until the conditions for the conclusion of the deed are met, offering legal certainty in case of default. The following clauses shall be included in the contract: • Data of the parties involved: buyer and seller, including address, NIF, citizen card number and marital status; • Identification of the property or land: land description and caderneta predial; • Object of the business: where the parties are committed to buying or selling the property; • Amounts and payment method: in case they are waiting for approval for housing loan, must also be included in the CPCV; • Value of the sign: which usually corresponds to 10% or 20% of the total purchase price. If signal reinforcement is provided, this information shall also be explicit in the SCCP; • Date of the closing date of the deed; • Rights, duties and sanctions provided for both parties; • Conditions of habitability; • Sale clauses: where charges on the property are included such as pledges or mortgages; • If there is an advance delivery of keys to the buyer, this information must be included in the CPCV, indicating the conditions under which it occurs; • Last but not least, the signatures of both parties. As a rule, there is a place for the recognition of signatures to safeguard in case of dispute, however, it is not mandatory. The CPCV must be accompanied by a building permit and a use permit, and, when purchasing real estate still in the planning stage, the specifications. It may also take into account other situations, such as: • When signing the contract-promise to buy and sell, require receipt of the delivered amounts. • If the property is still under construction, confirm the existence of a license. • If the property you are buying is in a condominium, request minutes of the meeting to check that all values are up to date. Consult with a real estate agent Using the services of a real estate agent will safeguard you against any doubts or questions that arise during the negotiation process , whereas the celebration of CPCV is an important step for safe purchase of a property, so everything should be as clear and correct as possible. A real estate agent is a qualified professional with experience in this type of negotiations , who will help you in the thorough evaluation of contracts and any other doubts, guiding you from start to finish, and therefore, by using an experienced and accredited real estate agent, you will have several benefits that will make the process of buying the property more secure, quiet, efficient and advantageous. Your expertise, market knowledge, negotiation skills and network of contacts can be valuable tools to find the ideal property and make a good business. Formalize your commitment in an informed and safe way, ensuring a transparent process free of unforeseen events. And to help you, find the right real estate agency here .
Source: SUPERCASA/ Adobe Stock Author: Redaction The description of your ads plays a bigger role than you might think . It will not only be one of the first contacts that a potential client will have with the property, but is also the gateway to a more in-depth knowledge about it, being decisive, often, decision making of the potential customer. P eople who are looking for a home often have very concrete ideas in mind, which are not always possible to filter in the searches they do. In the descriptions, however, they have the perfect opportunity to find all the characteristics they are looking for, so it is essential to list them in an appealing and organized way, making it easier for first-time viewers to read your ad. Invest in a good writing The description of the property, in the online ad, should highlight the characteristics and main qualities of the property you are trying to sell , because only then can it capture the attention and interest of those who are reading the text . This, which must be detailed, concise, appealing and well written, is your guarantee to attract potential buyers and build trust and credibility. In the text itself, you should pay attention to the type of language you use , not being too informal or too technical, but also pay attention to spelling , not wanting to pass the image that it was sloppy, and tell a story that is appealing and exciting for those who are reading it. By investing in a good writing, in the description of your real estate ad, you will notice abysmal differences in how people react to it, namely through: • Better positioning in real estate listings, on real estate portals; • More clicks on your ad; • More requests for visits. It is obvious that to have a great quality ad, with good online positioning, it is not enough to just fancy the description, because attention is needed in all aspects of it , with the implementation of good photographs, quality virtual visits and illustrative videos of the property. Only together all these factors will be able to generate maximum furor with your property! Be specific, professional and strategic In addition to the points we have already listed above, b e strategic with your description, making it go exactly where you want it to go. That is, be careful with the keywords you use, because they will benefit your ad in terms of SEO, and not just describe the property; be specific and appealing, highlighting the surrounding areas, services available in the vicinity and telling a story that makes a potential buyer want to move there. Using a positive discourse will also help you, so it’s important if you’re not comfortable with this kind of development, ask for the help of a colleague with better communication qualities or even an artificial intelligence platform, which can help you in creating diverse appealing ads, following the guidelines that I indicate. Still have questions? See some examples Let’s give you some examples that can serve as a starting point. For a T3 villa, why not the following ad? Looking for the perfect apartment? Here it is! Integrated in a privileged, modern development and where you really want to spend the rest of your life, this property will delight anyone. The finishes are of immense quality, the style is modern and has large areas, well lit and excellent taste. The kitchen is equipped and, if you stay in this house, you will have a full suite with dressing room and a bathroom with bathtub and shared balcony. How about a description for an apartment on the coast? This apartment, completely renovated and with large and bright areas, has a beautiful sea view, plus a garage where you can put two vehicles. You can live in extreme tranquility, knowing that you will have a doorman. It is the ideal property for a family with children, as it is very close to gardens, where you can take your children for walks, and stands out for the generous areas, where there will be no lack of space. The kitchen is fully equipped and has a laundry area. The floor is made of wood, both in the social areas and in the bedrooms, and the lighting of the hall and the social bathroom works through sensors. It also has central heating, double glazing, electric blinds, high security doors and video intercom. Highlight your ad! An appealing description will only work if your ad is complete with the other elements we have already mentioned above, including virtual tours, photos and videos, but you should not forget the energy certificate, required by law and if possible, the property’s plants. This is the only way to ensure that your ad does not go unnoticed. However, to help you sell even faster and get more views, which will result in more visits, you should invest in highlights on the property. The ideal is to advertise them on the most renowned real estate portals, such as SUPERCASA and CASASAPO , and acquire highlights that will make a difference in reach. You can invest in highlights that change the color of your ad in the listings, making it stand out from others or, for example, a mega highlight that places your ad on the homepage of the SUPERCASA real estate portal, being impossible to go unnoticed by anyone who enters the portal to buy a house. However, the offer of highlights does not stop here and you can discover it in this link . Give your ad the visibility it deserves. Make your sales happen quickly and effectively!
Source: Adobe Stock Author: Redaction Knowing how to deal with objections is a very useful skill in the property market, especially when it comes to clients visiting properties and making arguments that can leave even the best of estate agents disarmed. To get round these situations, having your wits about you and being prepared with good arguments is decisive, so to help you, well show you three strategies that can work very well. But first, understand why its so important to get around the objections that customers give you. Improve your services and grow as a professional Sometimes hearing what you dont want to hear is fundamental to helping you grow and improve in certain aspects . The same goes for the property market. Its natural to have objections - and there always will be, depending on how demanding your clients are - so if theyre something youre going to have to deal with, you might as well get something good out of them. Imagine, for example, that your client expresses a concern or fear. A real estate agents natural instinct is to comfort them and remove them from these ideas, but you should stop and think about whether these concerns make sense and, if so, look for a solution that suits your clients needs . Dealing with a clients objections in a sensible, empathetic and committed way will build trust in your services, and not just the image that your presence is only there to please them. Youll have more opportunities for a real and honest connection with your audience, creating greater opportunities for personal and professional growth and closing sales. So how can you refute your customers arguments in this intelligent and mature way? Here are our three tips. 1. Empathy and active listening Putting yourself in the customers shoes is the first step towards understanding them and thus finding an effective solution. By showing empathy , you will also show that you value the customers opinion, allowing them to express themselves honestly and freely. You will show respect and accessibility, which will help them to find the ideal argument to counter their objections in a closer and more connected way. 2. Transparency and honesty By providing concrete data about the property you are selling, market trends and how the negotiation process will unfold, you will also be demonstrating transparency, honesty and professionalism . The client will realise that you are not there to deceive them or just to try to sell, but rather to listen to them and their needs , which will facilitate the relationship and help to achieve a quick conversion . 3. Problem solving Instead of simply refuting the clients objections, try presenting alternative proposals that can meet their needs. This will facilitate negotiation, which is the essential stage in finding solutions that satisfy both parties, and will lead to a more harmonious and successful mediation. Furthermore, even in the face of criticism, you must remain calm and professional, using positive and constructive language. It is also at this stage that you must demonstrate your willingness to answer any questions the client may have , providing the necessary support, and following up with them after the transaction, showing them that their objections were unfounded and guaranteeing them a good experience. Refuting customer objections requires a skill that not all professionals can acquire, so the ideal is not to go against your customers ideals, but rather to present them with alternative solutions that may be better suited to what they are looking for. Also, be empathetic and professional, and remember that by following these tips you can turn disagreements into opportunities to strengthen relationships and achieve positive results for both parties. Also find out: Valuing a house: find out how to make this process easier , Property adverts: 4 tips to stop making mistakes and Give your website user a 360º experience: find out how
Source: Adobe Stock Author: Redaction Storytelling, or the art of storytelling, is a powerful strategy that can be used for almost everything in life. Whether it’s to tell an event of your life, impress someone with your experiences or convince or appeal for some action, storytelling plays a role of unity and empathy, messages that can change the perception that a person has of themselves or of the experiences told . The same applies to real estate, which is a great strategy for selling houses . By using the art of storytelling to convince your customers, you turn the simple presentation of a property into a memorable experience . Instead of just listing the technical characteristics of a house or apartment, you can use storytelling and create an engaging narrative that connects the customer emotionally with the property , increasing the odds of a successful trade. But to understand better, we explain exactly what this practice consists of. What is storytelling and how does it work? Storytelling consists of building a narrative around a central theme, using elements such as characters, plot, conflict and resolution. In the context of real estate mediation, the property becomes the protagonist of the story, and the real estate agent in the narrator, The experience is a journey full of emotions and sensations that awaken empathy and desire to know more. The advantages of this strategy include the following aspects: • Creating emotional connections; • Differentiation; • Memorability; • Ease in trading. Thus, when telling a story, the real estate agent will evoke feelings such as comfort, security, happiness and fulfillment, which are crucial in the decision to buy a property. In this way, the customer will feel well accompanied and with the feeling that he is receiving a great service, which will highlight the agent against the competition. This technique is highly effective, as stories tend to be more easily remembered than a simple list of features , In addition, the narrator will be creating an emotional bond between the client and the property, making him more likely to accept the terms of the deal. How can you apply storytelling in your daily life as a mediator? Try, for example, instead of presenting the divisions of the house in a quick and only demonstrative way, add to the visit the history of the property, talking about how it was built, who lived in it and how that structure can adapt to the life of a new owner. With this strategy, it will make the visit to the property much more dynamic and profitable , creating in the client admiration for the property and memory about it. In addition, you can implement storytelling in your marketing strategy, creating ads, videos and presentations with a more narrative language, using photographs and videos that illustrate the history of the property. Throughout the entire purchase process, you can also u se storytelling to keep the customer interested and motivated, feeding the bond established initially. The effectiveness of storytelling You will notice that, by using the art of storytelling to sell your real estate, you will have greater arguments to justify, for example, the price at which they are being sold, because it will highlight unique characteristics and the potential for enhancement. In addition to that, with a well-constructed narrative, will transform the client’s objections into opportunities to highlight the benefits of the property, creating a memorable experience that will increase your conversion rates, since by feeling more connected to the property, the customer will feel more confident in the purchase decision. Storytelling is, in short, a powerful tool that can transform the way you present your properties and relate to your customers . Apply storytelling in your daily life and look for elements that can make your stories inspiring and interesting. Think about your target audience and tailor the story to your customers different personalities, impressing them with information that will create empathy and a desire to hear more. If you found this tip interesting and useful, we suggest that you also know: How to use AI in favor of your marketing strategies , CRM and Site: 10 advantages of the total integration of these two means or Why should you bet on real estate partnerships? Find out
Source: Adobe Stock Author: Redaction Accessible at any time and at any time, virtual tours are one of the key elements of a successful real estate ad, because they are an element that provides not only the possibility of visiting the property without the potential customer having to move, as the interaction and connection with the ad itself, generating a greater impulse for the request of more information. The technology that currently exists already allows to create virtual visits in a few hours, providing the user with a true immersive experience. In addition, without the need for a large investment, you can put virtual visits on all your properties, raising the profile of your agency and involving your potential clients in a much closer and more reliable house search process. What are the best virtual tours in the market? The option is varied, however, there is a platform that stands out for its accessibility, speed and integration with a real estate management CRM , optimizing time and resources that, long-term, they present return to the agencies. We talk about the Virtual Tour by eGO Real Estate , the unmissable service of the sector, which has revolutionized the way virtual visits are presented and created. The main advantages of the Virtual Tour by eGO Real Estate are its immersive character, for presenting quality images that allow the customer to visit in a realistic and complete way, but also the reduction in travel costs which means both for agents and real estate agencies who spend hours on negotiations. In addition, with the relevance that virtual visits currently have in the real estate market, it is possible to say that 5 out of 10 consumers made a virtual visit during the search for a property to buy or rent it , which means that this is an element you can’t do without in your ads . According to a study by SUPERCASA, 99% of consumers indicate that they would make a virtual visit if this option was available in the advertisements of the properties disclosed - what are you waiting for to adopt virtual tours in your ads? Save more time, get an open house at any time and facilitate access to your potential customers! Try the virtual tours of the Virtual Tour, here .
Source: Adobe Stock Author: Redaction Constant and transparent communication with customers is crucial to the success of any business in the real estate market, because by keeping your customers informed about the progress of the sale of your property, you will demonstrate professionalism and be able to establish lasting relationships of trust. These are essential guidelines, but not the only ones. There is a real estate management CRM on the market that helps you with all aspects of the business, and that works as a single solution to answer any question, crossing in their path , and the follow-up to the owners clients is one of the solutions that you find in the CRM eGO Real Estate , which provides you with a series of services designed exclusively to improve your relationships with customers and potential customers. With the leading CRM in real estate management eGO Real Estate, you can easily keep your property owners clients informed and updated on all stages of the sale process, from the acquisition of potential buyers to the signing of the final contract. Send regular reports to your customers owners With a service that allows you to provide monthly reports , which you can customize and send to your customers to keep them informed of what is being done for the sake of your sale, allows a totally personalized follow-up and that will give satisfaction to your client , all in CRM eGO Real Estate. In these reports, share information such as the number of views of the property, feedback from potential buyers, any offers received and any obstacles encountered during the sales process, as well as the next steps foreseen. Through this transparency in the negotiation , demonstrates work and commitment to the client’s goals, keeping him loyal . However, eGO allows you more than reports since it can: • Give access to the Owner’s Portal: an online, secure portal where your property owners customers can access privileged information about the property such as photos, descriptions, views and offers; • Enable email alerts: through automatic notifications to your customer owners about new events; • Send instant messages: allowing a direct channel of communication between you and your customers in real time; • Create tasks: assigning them to your team members; this way you will be able to track progress and more easily indicate the status of negotiations to your client. eGO is the 360º solution you need to achieve better negotiations, with efficiency and optimization. It will improve communication and transparency towards its client, building stronger and more reliable relationships and, consequently, increasing the satisfaction of these owners who trust in their services. This way, you will speed up sales processes and make more business! Try eGO and these unique features here . And also read: Invest in your personal marketing: what you can’t miss , Real Estate Mediation: 7 good negotiation arguments and Dealing with stress being a real estate agent
Source: Adobe Stock Author: Redaction Winning the customer and closing the sale requires more than a simple visit to the property. To start with, it is essential to create an emotional connection with the potential buyer, leading him to imagine himself living in that house he is visiting and looking at it as a must-see opportunity. It is in this context that mental triggers come into play, nothing more than powerful tools that influence decision-making and can be decisive for the success of negotiations. To help you refine your strategy and obtain the best techniques to trigger your customers triggers, so important in a highly competitive and stimulating market, we leave you some suggestions that are worth pointing out. 1. Scarcity: create a sense of urgency Nobody likes to miss an opportunity, right? Use this principle to arouse a sense of urgency in the buyer, showing him that the property is being sought after and already has many other interested parties. Use arguments such as We have already received several proposals for this property or This is the last unit available on this floor, making your buyer feel that they can miss that opportunity at any time. 2. Social proof: validation through the experience of others People tend to trust the opinions and experience of others, so use testimonials from satisfied customers who have already received your services, and positive reviews on specialized sites. You can even create a page dedicated to success stories on your own real estate website , with written or video testimonials, where you show your potential customers that the properties for sale and the real estate itself are reliable. To create this type of pages on your site you can ask the eGO Real Estate team for advice, and customize your site with unique features that will make a difference in attracting more customers. Try it here . Another technique you can use is to show that other customers had a great experience with your service, through social networks. 3. Storytelling: tell an engaging story Instead of just presenting the technical characteristics of the property , create a narrative that transports the potential buyer into it. Tell the story of the place, the possibilities it offers and how it can transform a person’s life. To be even more engaging, use photos, videos and virtual tours to create an immersive experience and arouse the customer’s emotions. Remember to be authentic, transparent and moderate, because too much incisive or forced speech can create the opposite feeling and drive away potential customers. Do not try to deceive the buyer with false promises or exaggerations, seeking only adapt your speech to the property and highlight its qualities, making the potential customer feelspecial and that it is facing a unique opportunity. For this, you have to have confidence and know your audience well, but also a good dose of argumentative training. By mastering the art of argumentation and using triggers strategically, you’ll be better prepared to delight your customers and close more sales. Invest in knowledge, improve your skills and become a prominent professional in the real estate market. Other tips that may be useful for you: Improve your customer experience: attention to detail , ATL and BTL Marketing: understand these concepts to be the best and For all the challenge a solution: 5 situations in real estate
Source: Adobe Stock Author: Redaction Receiving a home in inheritance is something relatively common in Portugal, at the death of parents, however, because it is a somewhat bureaucratic process, can bring with you some doubts that we are ready to help you clarify, especially because in Portugal the legislation requires some formalities. It is a process that includes not only the payment of taxes but also the presentation of essential documentation . And in the sale phase, additionally, there is the challenge of finding the right buyer and proceeding with the deed. We explain several steps to you, simplifying the process. First of all, what does the Portuguese law say? There are specific laws in Portugal for the sale of inherited real estate and therefore to start the process we identify t wo point-key that will help you better understand your rights and obligations as heir: • Inheritance If the house was inherited from a direct relative, namely parents, spouse or children, you are not subject to tax . However, if the inheritance comes from other relatives, such as uncles or cousins, it is subject to payment of the Real Property Transfer Tax, whose value will depend on the degree of kinship and the value of the property. • Capital gains If the house was sold for a higher value than that which was inherited, the heir is subject to payment of the Property Gains Tax (IMI) which is calculated on the difference between the purchase value and the sale value of the property. There are variables that are important to consider, such as the valuation of the property in the last twelve years and the devaluation of the currency, which has an impact on the IMI tax. In addition, if the inherited property was purchased before the date of January 1, 1989, or if it is a building land acquired before June 9, 1965, the capital gains will not be taxed . There are other exceptions, however, for more specific situations, the advice is to seek a lawyer or solicitor with legal knowledge to help you. What documentation is required for the sale of the inherited property? The certificate of death of the deceased and, if it exists, the testament will be required in the first place. Therefore, if the inheritance is not yet registered, you will have to do so with the Notary Public. After death, also gather the certificate of inheritance, the urban land caderneta, the energy certificate of the property, the license of use and the deed of purchase and sale of the property , if this is available. We would like to point out that, in order to sell the property, you must calculate and pay the taxes due in the distribution of finances, regularizing your contributory situation. From here, the ideal will be to hire the services of a real estate agency, so that you can be properly advised regarding the steps we have listed, necessary for the sale of the house: • Set the sale value - by determining a fair price for the property; • Advertise the property - advertise the house with the help of a professional, who will know which are the best channels to make your sale happen faster; • Negotiations and contract - negotiate with potential buyers and reach an agreement on the final price and terms of sale. Formalize the agreement through a purchase and sale contract (CPCV). We again emphasize that, for concrete cases, always ask for legal support from professionals specialized in inheritance law to advise you on your rights and obligations as an heir, but also the support of real estate agencies, choosing to sell the property through this medium. A real estate professional will help you throughout the process, dealing with the property valuation and sale negotiations. If you are looking for a service of this kind, find it here . And remember: selling an inherited home can be a complex process, but still, with the proper knowledge and professional support, you will have a smooth and successful process. Also understand: Differences between Inheritance and Meação: understand them , Heranças: what is the right of redemption? and Donation in life or receive inheritance: tax implications
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