Source: Freepik Author: Redaction Having a premium website is an investment that only the best property consultants can afford, because they know that this is the main channel for attracting potential clients, who will visit the site and see the agency as a potential investment in services . A good website is what makes the difference between a memorable real estate agency, with good digital performance, and others with less visibility and less investment in this channel, which consequently generate worse results. So dont be left behind and invest in your website by upgrading to a premium eGO Real Estate website , which helps you personalise and humanise the experience for your target audience. What are the main differences between a normal site and a premium site? To begin with, premium eGO Real Estate sites have a fresh, modern layout that elevates the user experience , as they convey professionalism. For the same reason, they also make it easier to navigate the site, helping to boost targeted and qualified traffic . These are differentiated and exclusive websites with innovative designs, chosen by the agency or consultant, which provide a personalised experience for those who visit them, with the possibility of including and integrating tailor-made features . In this way, you can choose the features that you value most and those that are most geared towards the activity of your target audience, and integrate them in such a way as to generate interest and, consequently, more leads. Still not convinced? Here are the main advantages - Easy navigation: allow users to easily find what theyre looking for through intuitive menus and advanced search filters; - Detailed and attractive property pages: present your properties with professional photographs, complete descriptions and immersive virtual tours, and attract the attention of your potential buyer; - CRM-integrated operating system: manage your leads efficiently, while tracking the progress of each negotiation and maximising your chances of closing deals. And if youre looking for other articles with tips for the property market, we suggest: After-sales follow-up in real estate: the key points , How to move into the new digital age? 4 tips and Get to grips with Smart SEO
Source: Freepik Author: Redaction Standing out in the property market isnt always easy due to the competitiveness and range of solutions available today, which equips estate agents and consultants with tools to raise their profile and promote them to a wider audience. However, your business can also be part of these success stories, and in just 20 minutes. If you havent heard of the eGO Real Estate CRM , its because youre certainly not doing a good job of looking for top-of-the-range solutions to help you manage your business, because this is the market-leading CRM that offers a range of 360º solutions, including not only digital marketing platforms, but also invoicing and opportunity handling. But the great advantage of eGO, the CRM chosen by the bulk of the market players, is the websites, which you can personalise, equip with the right tools for your needs, and keep integrated with your CRM, thus efficiently managing all your marketing and management platforms . But how can you change your website in 20 minutes? In just 20 minutes you can receive a consultation from one of eGO Real Estates specialised website team , who will analyse your site in terms of SEO, performance, usage criteria and many other factors. This way, under the clinical eye of the eGO team , youll get information on whether or not your site is standing out from the competition, as well as suggestions for improvements which, with more follow-up sessions, can be made in real time . Have you thought about the advantages that these 20 minutes can bring you?
Source: SUPERCASA Author: Redaction The company Janela Digital , Iberian leader in technological solutions for the real estate market, was awarded the Innovative Statute COTEC 2024. Launched in 2021, it is a seal of reputation and prestige that highlights and publicly recognizes the most innovative companies in their various areas, for the quality of services, leadership, management and performance , being an example at national level and for Europe. The COTEC Innovative Statute is thus a unique and demanding distinction that aims to foster competitiveness between companies from various sectors , namely industrial, trade, health, consulting or information and communication, category in which the Janela Digital was recognized for the second consecutive year. To be regarded as an innovative enterprise requires considerable demands , not only of economic criteria and financial health , but above all of the evaluation of integrated innovation methods and of the levels of research and development established, level of internationalization and added value , among others. Thus, for Janela Digital, this distinction represents the honor in the commitment to excellence in innovation and value creation for the real estate sector, which has received, over the almost 25 years in which the company operates in this area, several leading and revolutionary solutions, that offer efficiency, quality and recognition to thousands of agencies and consultants who work closely with Janela Digital - which operates not only in the Portuguese market, but also in Spanish , with the CRM eGO Real Estate and the metasearch platform Infocasa (Datacasa, in Spain). Over the years, Janela Digital has been recognized with several awards, cementing its path as an innovative, competitive and sustainable company , and the COTEC 2024 Innovative Statute is one of these milestones, since it is one of the most prestigious innovation awards in Portugal and Europe . About the COTEC Innovative Statute According to COTEC Portugal, half of the companies with Innovative status have between 11 and 30 years of activity and the profile of the distinguished companies is characterized by their investment volumes, hiring and turnover, companies deserving of this prestige. In the press, this is an award recognized and applauded by various personalities and entities, especially banking, which highlight the differentiating nature of the statute and the potential for innovation associated with it. With this distinction, and for the second consecutive year, Janela Digital remains, thus, at the forefront of its sector, striving for the differentiated state-of-the-art technological solutions it offers to market players in a demanding market full of challenges. We congratulate Janela Digital for its recognition!
Source: SUPERCASA Author: Redaction In recent years, the rise of virtual tours has been notorious, marking them out as a technology that is here to stay . This is an innovative and affordable way to publicise your properties and show them to potential buyers, without the need to travel for a face-to-face visit. What are the benefits? - For buyers: The convenience is indisputable. They can explore several properties without leaving home, saving time and money on travelling. Whats more, virtual visits allow for a more thorough evaluation of properties , helping potential buyers make more informed decisions. - For sellers: Virtual tours represent a unique opportunity to reach a wider audience. By making virtual tours available, sellers can increase buyer interest and sell their properties more efficiently. In addition, virtual tours can help highlight a homes strengths , making it more attractive to potential buyers. Technology and innovation In keeping with its mission to be at the forefront of technology, Janela Digital, a leader in technology for the property sector, launched a new virtual tour application at the beginning of the year, eGO Virtual Tour. With Virtual Tour, professionals can create high-quality virtual tours effortlessly and without the need for technical expertise. All you need to do is: 1. install the eGO Virtual Tour App; 2. Capture images of the property; 3. Send them to the eGO team via the app. In just 24 hours, the team takes care of all the editing and assembly of the virtual tour, guaranteeing an impressive result. Now, eGO Virtual Tour has a new feature that will make your job even easier: universal compatibility with all 360º cameras. Thus, property professionals can upload images from all 360º cameras directly to the app via their smartphone, further expanding their options for capturing images and creating virtual tours. This feature offers an unrivalled advantage, allowing them to make the most of any 360º camera they have at their disposal. If youre ready to take your property marketing strategy to the next level, try eGO Virtual Tour today and discover the power of virtual tours.
Source: Freepik Author: Redaction The term sales funnel is widely used in marketing, but it is increasingly adopted for the real estate sector. It is as if it were a representation of your potential client and the path that he goes from hearing about your real estate agency to wanting some of the services you have to offer. The sales funnel is divided into 3 phases: top, middle and bottom. At the top, the potential customer was interested and visited your website, social networks, or even in person. In the middle, the potential client begins to realize that he needs help and that his agency has the solution he is looking for (buying a house, for example). At the bottom of the funnel, the potential customer was convinced that their agency actually has the solution for what they need and is ready to move forward and start business with you. 1. Top of the funnel The ideal at this stage is to deliver informative content that adds value, arousing interest to the potential customer. A good example is ebooks , which can be practical or step-by-step guides to help potential customers find a home, for example. If you prefer to get to the point and present the information in a short and objective way, you can use infographics interspersed with the text, to exemplify and use in a comparison perspective . You can also opt for questions (quizz) to know a little more about your potential customer and the topics he already dominates. 2. Middle of the funnel For those who are already at this stage, it may be useful to receive a Checklist with important points about some important step and with many steps to follow (for example, a list of the essential points of buying the property). A good alternative is to offer a template ready to fill , which also works very well and turns out to be interactive content. An excel file can be a good example. If justified, you can offer some tools, such as a simulator or a calculator. It gives a little more work to elaborate, but if it suits the potential customer, it can help him solve the problem he presents. 3. Bottom of the funnel At this stage, the prospective client is more convinced that they have the solution to their problem, and so it may be appropriate to present a case study of a practical example that addresses how their agency has solved the situation. Webinars or live classes are also a great way to show how you solved the problem and how the process unfolded. Still in this perspective, doing consultancies of 30 minutes can also show value and help the potential client to get to what you want. Last but not least, social proof with customer testimonials is always a great indicator that helps convert this potential customer into a future customer. Did you find these tips helpful? See also: What ad categories are there on Google? Take advantage , Magic behind the visit to the property: make a good impression and Want to create fundraising routes? Follow these steps
Source: Freepik Author: Redaction The internet is offering more and more possibilities for the property market , especially for companies that want to stand out from the traditional media and increase their digital reach. Through Google adverts , you can find an effective form of positioning and visibility that will not only help you attract visitors and leads, but also make you known in your environment . The most efficient tool for this is Google Display , which you can take advantage of with the various types of adverts available. In order to implement this strategy in an effective and knowledgeable way, well show you which types of adverts you can use on Google and how they can help you achieve better results. Text adverts: attract visibility This type of ad is one of the most widely used categories due to its creative possibilities. They can be integrated with Search Network campaigns and function as text boxes, consisting of a title and two lines of description of the ad, which are positioned on the side of online pages. Youll usually find them on the right-hand side, catching the eye of users searching online. Without images, this type of advert requires a strong sense of communication, creativity and strength in the message it is conveying , adapted to appear on Display. Through this type of advert, which captures the attention of those who like your message, you will attract visibility to your brand and attract potential customers . Image ads: create engagement and conversion Image adverts are the real showcase of Google Display . And because a picture is worth a thousand words, its certainly safer to opt for this type of communication, which is more likely to have an impact than text adverts. With image adverts, you can stand out with something that makes your brand stand out, choosing to create a communication strategy around your target audience, which you can implement through banners of different formats and designs. All you have to do is make sure you are correctly informed about the proportions of the images so that they are accepted by Google , and follow the platforms recommendations. Video adverts: interactions that make an impact YouTube is currently one of the most effective platforms when it comes to advertising and communication, and can be used via the Display Network to reach your target audience. Your campaigns can be designed to place banners in the sidebar or footer of videos, so that they remain in the users view while they watch the content. With this type of interaction, strategically placed on a multimedia platform that feeds and captures the users attention, youll make an impact and get good results . Rich media adverts: be dynamic Rich Media adverts are a type of content that creates qualified engagement and manages to communicate more effectively to a more precise segmentation, and they work with all kinds of formats. They can be animations, carousel posts, interactive adverts or expandable banners, offering a very wide and proficient range of possibilities. Rich Media is therefore one of the most versatile types of advertisement with the capacity for more comprehensive results , which you can use to your advantage in a wide variety of formats. Did you know that you can have Google Ads leads integrated into your CRM? Obtaining the results that come from your campaigns is one of the most important parts of the process, and its important that you implement measures to facilitate this analysis and monitoring of the interactions you receive. In order to manage this, you need a platform that allows you to integrate Google Ads leads, such as eGO Real Estate , a market-leading CRM that allows you to create forms and integrate them into your adverts. A potential client who sees your ad on Display will be able to interact with it, fill in the contact form integrated into your ad, and the lead will land in your CRM, where you can not only create an Opportunity that you can manage in real time, but also save the contacts and increase your database . These are essential features in a highly competitive market!
Source: SUPERCASA Author: Redaction The real estate market is made up of strategies , both in terms of raising property , when trying to convince an owner to let you, the real estate agent, sell him the house, or in the actual sale, where a game of seduction with the potential client and the property you are selling is necessary, making it as appealing as possible for the effectiveness of the business. For these steps, it is necessary to make a good impression, as this is who dictates the outcome of the interaction and the detail behind the final decision of who is choosing their services. Finding the right facet, for each type of client, is the biggest challenge for real estate agents, who daily and weekly deal with hundreds of different people, with different personalities, and who do not correspond to the same stimuli, and therefore, you need to have trump cards up your sleeve. We invite you to discover the magic behind the visit to a property , if it is your first time as a real estate agent, or if you have not yet defined your closing strategies. Discover how you can transform your approach and learn the secrets that will completely change the way you conduct your visits . Is there magic in real estate? Let’s say it is The magic in real estate is one of the best kept secrets, especially by the oldest and experienced professionals who know all the strategies of conquest of a potential client. Principles of illusion, history, strategic use of visual elements and articulation of speech, necessary to cause the effect of persuasion, are applied . Selective attention is one of the fundamentals of this strategy, applied both in magic tricks and in visits with potential clients to real estate, and consisting in directing the attention of the public - or in this case, of your potential customer - away from certain aspects of a trick. Replaced by other words: make your prospective buyer only focus on the most attractive details of the property you are trying to sell, minimizing possible unpleasantness or disinterest. So, remember: on your next visit to a property, in which you take a potential demanding buyer or with whom you are trying to finalize the sale, highlight the most interesting points of the house and make him fall in love with the details. But we leave you other tips that you can implement! 1. Make good expectations management In real estate it is easy for a client to feel fascinated with a property and, at the moment immediately after having visited it, no longer feel the same interest. It is essential to make a realistic management of expectations, not raising them much until the face-to-face visit, but strongly highlight the positive points of the property when he visits in person. In addition, a magician can create expectations and break them in a surprising way , and a real estate broker has the same power. How? Imagine that you are showing several properties to your client, all within the same price range. Try taking it to a completely different property, which totally exceeds your expectations. Even if it is a higher price, your potential customer can be open to buying it if they really like it . Thus, make an intelligent mediation of the options you have at your disposal, playing with timings and opportunities available. 2. Illusion of control A customer who is with you, looking for a home, may find that you are in control of the situation, however, since it is you who holds all the knowledge of the market, you can create an illusion around this power game, predeterming the outcome of the options you present to your client. You just have to guide him in the best direction, both for your needs and for the benefits that this business can bring you. 3. Tell an appealing story Stories are an essential element in the impression you give your client when you show them a home , especially if there are hesitations or doubts in it. Through a good story, you will have the power to change your client’s opinion about a property, highlighting its unique points and the lifestyle that that house can offer you, creating, in addition to the wow factor, a connection with your client. 4. Scarcity makes the difference A good magician knows that a trick will always seem more interesting if it is interpreted as a unique or exclusive opportunity, and a real estate broker can adopt the same principle, leading his client to properties that are presented to him as unique opportunities, or close to being acquired by other buyers, thus increasing the appeal to that house and creating the desire to purchase something that seems irresistible. 5. Light and colour are key strategies You may think it makes no difference, but a good visual illusion can create wonders when a potential buyer visits a house he has just met. Well applied, the light and color used in the house can change a person’s perception of space, directing their attention to more appealing details or that create impact. So make the property look spacious, bright, play with the aesthetics of the furniture and use strategic lighting . Your potential buyer will look at the space in a different way than they would without all these gadgets. 6. Surprise elements that you can use to your advantage Unexpected twists are aspects that always create much success in the best magic tricks, by the surprise factor they entail. In real estate, the same thing happens. Imagine hiding an incredible detail from your potential buyer by telling him about a property that can match your wishes and, on the day of the visit, surprise you with this unique feature. This interaction can completely change the outcome of the visit. Use this type of surprise elements to create impact on visits and make your client feel enthusiastic about the property, creating desire and temptation in the purchase. A good follow-up is a key point For all of these magic tricks to work, it’s critical that you make a commitment to follow your client closely . For this, you should not only know it, but make a good organization of your requests to visit, not to confuse information, and keep a record of the interactions that are made . You can do this monitoring through the CRM eGO Real Estate , not only through tools such as the Sales Funnel , which allows you to follow the stages of your relationship with the customer or potential customer, but also the management of opportunities , history of interactions and proposals exchanged. Make the magic happen!
Source: Freepik Author: Redaction The social network Facebook is currently one of the most used tools by companies and entrepreneurs, having become indispensable in the success of these businesses, which grow by their recognition and online dynamism. For real estate agencies and consultants, it is also a growing communication channel , which functions as a strategic platform by exclusive proximity to new potential clients. However, in order to stand out from the thousands of other users, it is crucial to have a solid and integrated real estate sharing strategy in your CRM. 1. A blog will help you The use of Facebook can be complemented with a blog on your website , which you can explore with interesting and relevant content for your area of expertise. Once you have that content posted on your blog, you can share it on your Facebook and thus generate traffic between platforms, capturing the attention of new users who do not yet know your agency. This strategy will help you generate more conversions and, above all, reach a wider audience and that can, through your content, ask questions, interact with your page and consult the properties and information that are relevant to you. 2. Implement a call to action speech It is important, whenever you make a post on Facebook or share something, that in the description of that same content you insert a speech that motivates interaction . Using a call to action, which is nothing more than a call to action, will encourage your audience to interact with your posts, like or share them, and thus more traffic and growth online. 3. Complete and detail your profile information A well-filled profile, with all the useful information, will not only make your page perform better in the eyes of the social network , but will attract more potential customers and followers who see on your page reliable information . The more complete your profile information, the more easily people who follow you will be able to reach you directly, through the contacts you provide, thus obtaining more qualified leads that can become real sales opportunities. The information will be available in the About area of your page, which should contain telephone contacts, websites and links, basic information (such as time, price range and services), email address, address and area, and type of service. 4. Invest in good subtitles In addition to the use of good photos , we strongly recommend that you check the descriptions and captions of your publications , especially those of real estate. By describing a publication well, you will be creating connection and connection with the person who is viewing the post , encouraging the desire to visit the property or purchase a service. Describe the strengths of what you are selling and create the desire in the user, not forgetting to mention the main characteristics of the property, price and location. 5. Use Facebook for more than real estate Your Facebook page does not need to contain exclusive promotional and/or commercial posts. Use it intelligently, and using a well-thought-out marketing strategy to attract a wider audience . We suggest that, in addition to publications where you try to sell or rent a property, or present several options of your portfolio, invest in posts with interesting content, where you show the backstage of your day to day, present your team or inform your customers and potential customers about industry news . This diversity of information will make your Facebook appealing, interesting and inviting for more outsiders to show interest in your work. Extra tip: integrate Facebook with your CRM The CRM will play a key role in the management of your agency, whether with bureaucratic issues, commission management, billing or leads, and by integrating it with your social networks, namely Facebook, you can make the most of your time and resources. The CRM ego Real Estate allows this integration, working efficiently to offer an automation of the workflow and a collection of leads that arise from the social network, organizing them and channeling them efficiently. In addition, it will make it easier to track the performance of your marketing campaigns, since you can create them directly in the CRM, getting the perception of clicks, views, contacts that received your campaigns and how many leads emerged from it. You will have access to a world of possibilities, in an integrated way and using the latest technology, which will help your business to get more leads and followers. Do this integrated management and do not waste time!
Source: SUPERCASA Author: Redaction Choosing country life is a wise decision because it brings a lot of added value and advantages, associated not only with a higher quality of life, in contact with nature, but also for the tranquility that these areas offer to their residents. The acquisition of a rustic house or farm thus presents a set of advantages that distinguish it from other housing options. If you are looking for a more relaxed lifestyle, in contact with nature and with the possibility of self-sufficiency, this may be the ideal choice for you, and you will find thousands of properties of this kind for sale at SUPERCASA . To make the most informed decision, and get as many options as possible, we have selected the 6 best options for you, but we invite you to consult more options in supercasa.pt and invest in a move to rural paradise. Farm T5 in Alcobaça, Leiria - 300.000€ Farm T3 in Santiago do Cacém, Setúbal - 390.000€ 3 bedroom farmhouse in Silves, Algarve - 590.000€ Farm T4 in Portimão, Algarve - 599.000€ Quinta T5 in Montemor-o-Novo, Évora - 790.000€ Herdade T7 in Peniche, Leiria - 1.955.000€ Discover more suggested options for sale at SUPERCASA : Buy house with garage: 7 suggestions not to be missed , Buy house on the coastline: 8 must-see options
Source: JLL Author: Redaction JLLs Office Leasing team and Openbook Real Estate are marketing two office buildings located in Lisbon city centre, on Rua Camilo Castelo Branco and Avenida Fontes Pereira de Melo, next to Marquês de Pombal, as the real estate consultancy told SUPERCASA Notícias . The two buildings, owned by the BPI Imofomento Fund, have 8 office floors each and more than 15,000 square metres of total lettable area. Both are undergoing a major renovation with a complete overhaul of the infrastructure networks, new layout and finishes. The investment will place these two buildings among the best office spaces in Lisbon. The aim of this renovation is to obtain Breeam Excellent sustainability certification. In terms of amenities, the assets have an auditorium and foyer for events, several meeting rooms, informal and collaborative working areas, as well as car parks for EVs, bicycles and changing rooms. These features have been increasingly sought after, especially in a market as scarce as ours, with this type of offer. New trends in the world of work have led the office sector to evolve in a more collaborative direction and, therefore, with new demands, not only from this point of view, but also in terms of certified and sustainable buildings, says Sofia Tavares, Head of Office Leasing at JLL . These spaces have all the potential to be two of the best office assets in Lisbon, not only because of their privileged location, close to various means of transport and in the city centre, but also because of their surroundings. From gardens to shops and restaurants, these assets will be fully ready to receive companies or services, ensuring the quality of the facilities, especially at a time when we know that many companies are looking for spaces with sustainability certifications, which is a growing trend, adds Sofia, in the note to which SUPERCASA Notícias had access. Investments in the refurbishment of buildings in the city centre, such as those that BPI Gestão de Ativos is making for the BPI Imofomento Fund, are essential for the vitality of the city, making our capital even more attractive to new businesses, says Eduardo Craveiro Lopes, Real Estate Investment and Asset Management Director at Openbook Real Estate. They are expected to be ready in the second half of 2026. Continue reading: Lisbon and Portos office market shows dynamism , Housing statistics: cement consumption up 2.1%
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