Source: Freepik Author: Redaction Social networks are present in most peoples daily lives, accompanying them wherever they go via their mobile device. The large number of users of digital platforms makes them essential tools for the development of many economic activities, such as real estate brokerage. Being a property professional means having an extensive list of contacts and constantly looking for new relationships to expand it. One of the best ways to network is precisely through social media, where you can gain access to an extensive audience and create a digital presence through content that sets you apart from the competition. Advantages of using social media in property brokerage Nowadays, the digital world allows users to find any information they need with a quick search. This means that if you dont have a digital presence, when someone considering buying or selling a house searches online, they wont be able to find you. Thats why its essential that, as well as having a good professional website, you also use social media, as these platforms allow your clients to verify your existence, relevance and competence through the content you create, your interactions, associations and evaluations . On social media you can not only find your expertise, but also the opinions that others have of you. Digital platforms allow you to - Get high visibility; - Receive feedback in real time; - Monitor results on a daily basis; - Create greater interaction with your target audience; - Improve your customers experience; - Build a closer relationship with your audience. Invest in your personal brand To create a digital presence, its not enough to create a social media account; you need to create relevant content that shows your brands potential and values . This is because when customers see your profile, they will only choose you if they identify with what you communicate and see that your brand conveys notoriety, trust and credibility. You therefore need to pay extra attention to the way you present yourself and the type of content you post on social med i a, whether in text, image or video. What type of content is best? To arouse public interest, its essential to create different types of communication that appeal to users senses. You can do this through text, images or videos, but bear in mind that each social network favours different types of content. In this sense, the creation of multimedia content is key to having a successful profile , particularly the use of videos, a type of content that allows you to see, hear and read at the same time and quickly and effectively. Video is also the content format that works best on social networks such as Facebook, Instagram, Youtube and Tiktok, as they have specific tabs for this content. Analyse the metrics There are now several social networks that allow you to access data on the content you publish, such as the number of users reached, which posts had the most interactions and where they came from. Investing the time to learn what the metrics say will allow you to realise whether or not you should continue with your communication strategy and thus make better decisions about the content you publish. Dont forget the importance of interacting with followers , making sure you respond to comments and direct messages, as this will allow you not only to create and maintain a close relationship with them, but also to attract more people to your page . What are the best social networks to advertise your property? WhatsApp WhatsApp allows you to send messages quickly and efficiently to all your contacts, as well as segment your contacts and send communications only to those you are interested in. Through this social network, you can send text messages to answer your clients questions, share images and videos of your properties and forward links to both your website and your property portfolio. Youtube Youtube is a social network focussed mainly on publishing and sharing videos . As well as being able to share videos of your properties, you can also create other types of interesting content in which, for example, you give tips on the property market or show the work of your team. Instagram This i s one of the social networks with the greatest variety of content , where you can publish 24-hour stories showing your followers where you are and what youre doing. It also allows you to publish Reels, which will appear to a wide audience beyond your followers, as well as share sets of images that will appear on your followers main page. Facebook Facebook is in many ways similar to Instagram. However, while Instagram excels at visual content, on Facebook you can better combine the visual and the textual, thus allowing you to communicate effectively with your audience. This platform also allows you to integrate links, where you can give your followers access to all the information outside the social network, such as your website and property adverts. TikTok Despite being the most recent social network, this platform allows you to share audiovisual content in a simple way and get lots of views , and is very popular, especially among young people. Are you up to date with the trends? Explore the many features of social networks and get a CRM that allows you to fully integrate with them to boost your business! Are you interested in something like this? Click here and talk to our experts
Source: Freepik Author: Redaction The Portuguese property market continues to be very attractive to foreign investors, which creates new business opportunities that you wont want to miss. The tax advantages, the mild climate, the gastronomy and the low cost of living attract tourists who are now considering our country as a destination to retire, buy a holiday home or simply as an investment prospect. Therefore, betting on the international market can be a way of attracting new customers and standing out from the competition . However, creating a connection with this type of client isnt always easy, so SUPERCASA Notícias has put together the best advice for you on how to win more business. How do you establish a connection with the customer? There are several constraints when it comes to contacting international clients, the main one being the language barrier . Mastering your clients native language is always a plus, but this is not always achievable, as your clients can come from anywhere in the world. If you cant understand or speak the customers language, you can always choose to communicate in English, as this is the universal language that most people can speak. As a last resort, its important to be accompanied by someone who can communicate clearly with the buyer . The essential thing is to be able to empathise with the client . Put yourself in their shoes and use empathy to create a more solid and trusting relationship. Try to understand exactly what the client is looking for, when they want to buy the property and how you are going to conduct the deal. Dont forget that, in addition to the language difference, there are also cultural and social differences that you need to take into account, such as the need to use concise and objective communication, and you shouldnt be tempted to exaggerate the propertys features, as these are not always valued. This is because international clients may appreciate completely different elements than Portuguese buyers . Provide personalised support When contacting your customers, the first step should be to understand when and how the investment will be made, in order to understand if there is real and immediate interest, or if the customer is simply scanning the market. This step is essential, as it not only allows you to map out the route you will have to take with the customer in order to make the sale, but it will also prevent you from pressurising a customer who is not ready to buy and eventually driving them away. Accompany the customer throughout the process and bear in mind that legal and bureaucratic issues will inevitably delay the process, such as currency transfers and credit applications for foreign buyers. However, this doesnt have to be a negative aspect, as you can stand out from the competition by offering support to facilitate bureaucratic processes. As well as making your technical skills available, human skills are also highly valued by foreign clients. Its therefore essential to provide the client with a good background and support ; help them contextualise themselves to their surroundings and make them aware of all the accesses and services close to the propertys location. This is a great way to create a connection with the client. Share your knowledge of the area around the property and show how it can fit in with the clients interests. The more informed and enlightening you are, the greater their trust in you will be. How do you attract international clients? The best way to stand out to your clients is to develop your brand , particularly through your online presence , since this is the medium most used by clients to look for a home. Try to develop a strong online presence where you make all your sales and marketing activities clear , as well as your objectives and your specialities, which set you apart from all the other agents. In order to attract international clients, you can develop a page on your companys website showing all the relevant information to help this type of client . Another important factor is to include virtual tours in your adverts , as this new trend in the property sector offers the possibility of viewing properties remotely and speeding up the sales process. Are you satisfied with our tips? We recommend you also read: The 3 essential tips for better property negotiation and Real estate agency: the importance of good positioning
Source: Freepik Author: Redaction The day-to-day life of any property consultant involves attracting new clients, publicising your properties and managing the process of negotiating their sale and purchase. As such, being aware of the best negotiation tactics is essential to being a successful professional. SUPERCASA Notícias has put together the best negotiating tips so that you can convey confidence to your clients and make the negotiation process easier to close the sale. 1. Communication In order to negotiate a property, it is essential not only to be a good communicator, assertive and correct, but also a good listener . Your main objective should be to understand your clients needs, what they value most and what their biggest doubts are , through active listening and a more personal dialogue. By getting to know your customers needs, youll also be better equipped to answer any questions that may arise and anticipate objections . Dont forget that its important to give the client room to argue , and its best practice to be prepared to explain the propertys attributes and respond to the clients objections with solid arguments . This will allow you to create a relationship of trust with your clients. Try to reinforce the idea that your role is to facilitate the process of buying and selling the property, and be an ally to your clients . Even at the end of the process, you should try to get some feedback on the negotiation process, so that you can better understand what is working in your strategy, what you need to improve and thus be able to adjust your negotiation techniques. 2. Create a sense of urgency This is an important resource if you want to attract more customers and reduce the length of the sales process. So extol the qualities of the property as being unmissable and emphasise its attractiveness. Another resource you can use is mental triggers , i.e. stimuli that arouse positive emotions and reactions in your customers . This is a marketing strategy to generate greater interest and provoke feelings of urgency, scarcity, curiosity or novelty through impactful phrases. 3. Plan the negotiation Negotiating a property is a process that is constantly changing, so you should plan all the steps you want to take and the deadlines to be met in order to have greater security throughout the process and avoid it taking longer than necessary. Create negotiation stages , which can range from the presentation of the property, through visits, negotiation and offers to the closing of the sale . In order for the negotiation to run smoothly, make sure you have a thorough knowledge of all the properties you want to present and find out all the relevant details about the property, such as the region in which it is located. If you want to improve your negotiating skills and update your knowledge, you can always invest in your training and join specialised courses in the real estate market, such as eGO Real Estate webinars and face-to-face events . Investing in your training will allow you to stay relevant within the sector, be competitive with other companies and achieve better results!
Source: Freepik Author: Redaction When you start the process of selling a property, it is essential to find out what it is worth. This is not always apparent and it is sometimes difficult to reach a consensus, as the owners perception may not be equivalent to the propertys real value. As such, it is necessary to take into account all the factors that can increase or decrease the value of the property. Although some aspects are known to most people, there are small details that can influence the value of the house and are not always considered. SUPERCASA Notícias has therefore put together a list of all the topics that will allow you to make a complete analysis of the entire property , taking into account current property market conditions , and thus establish a fair sale value that balances the interests of both the seller and the buyer. What influences the value of a property? When an owner makes the decision to sell their property, there is often an unrealistic expectation about its value, mainly because there is no fixed formula for considering all the factors that stipulate the sale value of a property, and it is up to the property consultant to provide all the necessary data to arrive at the ideal value. These are the factors you need to take into consideration: 1. Location The value of a property is highly influenced by the region of the country in which it is located . A property with the same characteristics will be worth much more if it is located in a central part of the city , especially if it is in one of the metropolitan areas, compared to a property located in a peripheral region or less central cities. 2. Property area The area of the property you want to sell is generally directly related to its value, i.e. the larger the property, the more it will be worth. However, there are valuation differentials that should be taken into account, with the usable area being the most valued, followed by the exterior area, the gross area, the garage area and storage space. A good example of this is the influence that the type of property has on its value, because the larger the type of property, the higher its value will be, as it will have more usable area. The same applies to properties with garage space , a convenience that, for the buyer, will not only save them time when looking for parking, but will also bring greater security, and as such, is a highly valued aspect . The outdoor area is also a relevant factor, with the presence of balconies, terraces or even a garden, which can increase the price of the property by a few euros. 3. Access As well as the geographical location within Portugal being an important factor, the location within the city, namely in terms of access to transport, public services and shopping areas, is another aspect that influences the value of each property. The more amenities there are in the vicinity of the property, the higher its value will be, since these are the characteristics that buyers value most. Another aspect that will increase the value of a property is its view. A property with access and a view of the sea will always be more valuable than a flat overlooking a road or motorway, for example. 4. Quality of materials and finishes The materials used in the construction of a property, as well as its finishes, may seem like small details when compared to the whole property, but they can actually determine the value of the property, since they can give it a premium property classification and, in most cases, imply greater longevity and security for the buyer. If you dont know the type of materials used in your house, you can ask the building company or the condominium . 5. Heating Temperature variations are frequent in our country and, as such , it is essential for many buyers to find a property with an integrated heating and air conditioning system. Although this is something that can be installed later, its an investment of time and money that most people prefer to avoid, preferring to make a bigger investment upfront. 6. Sun exposure The amount and quality of natural light the house receives is a very important factor. A well-lit house, with large windows or many points of light, is much more pleasant and will always have a higher value. If you liked these tips, see also: Property valuation: discover its importance
Source: Freepik Author: Redaction Sustainability is an objective common to all sectors, and there are many measures designed to transform society in favour of a more sustainable world in tune with the environment. In the property market, sustainability is highly valued, particularly with regard to environmental certifications. In Portugal, there are some mandatory certification processes, such as the energy performance of buildings (SCE), approved in Decree-Law no. 118/2013 of 20 August, which includes the Energy Certification System for Buildings, the Energy Performance Regulation for Residential Buildings and the Energy Performance Regulation for Commercial and Service Buildings. The set of Technical Rules for Low Voltage Electrical Installations (RTIEBT) is also compulsory when building a new development , consisting of a set of installation and safety standards for low-voltage electrical installations. However, there are a number of voluntary environmental certifications for properties, specially designed to promote sustainability in the property market and construction sector . Environmental certifications for buildings In addition to the mandatory processes, there are several voluntary energy certifications that are internationally recognised as symbols of sustainability. 1. LEED The Leadership in Energy and Environmental Design (LEED) certification assesses the energy and water efficiency of buildings and their impact on the environment through the emission of gases and the management of natural resources. This certification was created by the U.S. Green Building Council to promote the development of building projects with sustainable and efficient criteria, applicable to any type of construction , and which influences 5 main areas: - Sustainable localisation; - Water protection and efficiency; - Energy efficiency and renewable energies; - Conservation of materials and natural resources; - Quality of the interior environment. 2. BREAAM This is the oldest certification for sustainable buildings, entitled Building Research Establishment Environmental Assessment Method (BREEAM). The BREEAM certificate is known worldwide and aims to assess, classify and certify the sustainability of buildings through metrics and indicators that cover a range of environmental issues, such as: - Energy use; - Waste management; - Construction materials; - Pollution; - Transport; - Health. 3. ISO 50001 ISO 50001 is an energy management system designed to help organisations conserve resources and improve energy use. Its aim is to: - Developing a policy for more efficient use of energy; - Setting targets and objectives to fulfil the policy; - Using data to better understand and make decisions about energy use; - Measuring the results; - Analysing how well the policy is working; - Continuously improve energy management. 4. WELL WELL certification is governed by the principle that buildings should improve the health and well-being of residents , with a focus on people and their social context. It applies to residential and commercial buildings, in particular to guide companies in the creation of workspaces and their wellbeing policies and to foster a happier and more productive environment. The criteria for this certificate are based on 10 essential concepts: - Air; - Water - Nutrition; - Lighting - Fitness; - Thermal comfort; - Acoustics; - Materials; - Mind; - Community. Environmental certification systems aim to promote sustainable practices in all areas of the property and construction sector. To obtain these certifications, sustainable practices must be implemented, which classify the building according to its degree of adoption and serve as a benchmarking tool to stand out from the competition. Was this information useful to you? We also suggest: Sustainable construction gains prominence in the property market
Source: Freepik Author: Redaction Using a for sale sign on the façade of a property is a method with a lot of potential for sale , as it is a lure for potential clients who pass by on the street and see the availability of that house for sale, establishing a greater chance of a deal. Owners can often be reluctant to use it, for fear that it will create too much exposure or unexpected visits to the property being sold. However, there are strategies that can be applied to avoid uncomfortable situations , such as putting the contact number on the sign, which creates a communication channel that doesnt require a face-to-face visit. Even so, since this method is used by real estate agencies, it is important that owners choose to hire a real estate agency or consultant to manage the contacts and select those who have a real interest in the property , and not put up an improvised sign with no advertising or rigour. Agencies and real estate agents will make sure that negotiations take place in the interests of their client-owner, making them easier to conduct. However, in order for this to happen, it is necessary to pay attention to certain details on the sales signs, and to understand how they work . Do property sales boards work? The property market is increasingly transformed by the digital world, and it is now possible to consult any information and even visit properties virtually via any mobile device. However, the for sale board is still one of the most efficient means of promoting properties , because there are still many people who are looking for houses in specific areas of the country and carry out a face-to-face search in the desired area to find out more about the location, the neighbourhood and what properties are available. This is also a very effective way of attracting foreign buyers looking for a house in Portugal, as they dont have a good grasp of the areas via online maps and can easily identify a propertys for sale or rent sign. The for sale sign is a good option for: - Increasing the number of contacts; - Attract traffic to the property website; - Increasing the visibility and recognition of the property brand. Another very important factor is word of mouth . Since the sign signals the sale of the property, it ends up generating interest in the people who see it, leading them to share the information with a relative or acquaintance who wants to buy a house in that area. Strategies for using the property sales sign 1. Striking colours and clear text The sales sign is an effective strategy for attracting potential clients, but it only works if it is used well. Opt for a different design, with eye-catching colours and high resolution , so that the information presented is legible. Avoid using colours that could make it difficult to read and use colours that improve contrast. This is also a time when you can take the opportunity to emphasise your business identity and increase brand visibility. Tip: there are colours that easily fade over time, so you should opt for a finish that gives the sign durability. 2. Use a QR code Although this is a physical advert, you can always choose to add a digital aspect, and the QR code is an excellent option. This code, which can be read with a mobile phone camera, should be inserted into the for sale sign to take the potential buyer directly to the property advert , increasing the likelihood of the property being sold. This is also a factor that will arouse curiosity and can lead interested parties to the property listings of the online agency , property website or any other relevant source of information, generating positive traffic. Please note that when placing this element on signs, as it only works over short distances , there is no point in having the sign on the 4th floor of a building, as the mobile device will not be able to read it. 3. Place only one sign Too much information on the propertys façade can have the opposite effect to that desired and lead potential clients to disregard the property in question . Its important that you only put up one sign, and that it is simple and only contains information about the contact details of the property agent or consultant, in order to create the need for contact and lead the client to the agency. 4. Call to action Put information on the sign that requires some action on the part of the party interested in purchasing the property, such as your contact information or icons for lines of communication like WhatsApp or the QR code. The aim is to generate interest among those viewing the sign and prompt the potential client to look for more information . You can also choose to put a phrase on the sign that conveys a sense of urgency to the potential buyer and makes them think that they cant miss the moment to contact your agency. What information should not be missing from the property sales sign? - Name of the consultant - Identification of your professional position - Name and/or logo of the property agency - Contact details - QR code (optional) - Energy information about the property (optional) Did you like this article? SUPERCASA Notícias suggests other topics for you to improve the positioning of your real estate agency in relation to the competition: Real estate agency: the importance of good positioning , 3 digital marketing tips for property consultants
Source: Pexels Author: Redaction Its important to take into account the various reasons why a client is looking for a property , because its these that you need to consider when applying these strategies. Its about realising and understanding the clients wants and needs, so that the deal is more likely to be successful. The main ones are: moving to a new city; the need for a bigger house; the location; the price of the property; and the amenities, from the possibility of having a parking space and garage, to easy access to places like schools, hospitals, pharmacies, supermarkets, among others. Get to know the client and what they are looking for. This will make it easier to meet their expectations and focus on the points that most interest them in the property. Using a property CRM can prove to be an essential tool, as it records all the clients information and contacts. Expressing yourself in the clients language is another very important point. The client will feel better accompanied and have a closer relationship with you than with someone who speaks in a more impersonal and business-orientated language. Its about always providing good service, regardless of whether youre selling or not. Here we emphasise empathy and rapport , in order to put yourself in the customers shoes and understand what they want. A market study can be a great tool, bringing together all the current information on the property market relating to the specific property, and is an excellent way of speeding up the closing of the sale. It can provide relevant and useful information and help the client better understand the real value of the property. Send an e-mail, a newsletter, an SMS or invite the client to come to the agency to meet in person: keeping in touch is important. It doesnt have to be exhaustive or repetitive, just a brief reminder or a thank you note. The important thing is that the client sees your genuine interest in helping. In this way, you can easily establish a relationship of trust. When in doubt , remember that keeping a customer interested costs less than attracting a new one. Consistency, simplicity and empathy are the key words for keeping a customer interested. Last but not least: a satisfied customer will recommend you to more potential customers! Read more in: 5 ways to build customer loyalty after selling a property and Discover 4 technological solutions for estate agents
Source: Freepik Author: Redaction Buying a property is a major investment that requires weighing up various factors. This decision-making process takes into account not only the acquisition of a new property with a large monetary value, but also other investment options for owners who decide to enter the rental market, for example. If youre a real estate agent looking for ways to boost your listings, SUPERCASA Notícias shows you the aspects most valued by owners and investors, and the tricks you can start applying to create more complete listings and promote more sales opportunities. 1. Price The price is one of the first pieces of information you see in a property advert. Carry out a comparative market analysis to determine the average value of properties in the same location and avoid putting the property up for sale above market value . In addition, this market study will also allow you to show your clients the advantages of your property compared to similar ones. 2. Photographs and videos The visual presentation of a property directly affects the likelihood of its successful sale. Its important to invest in quality photographs , both of the interior and the surrounding area. Make sure the space is in good condition, organised and that you take the photos at the best time of day. Your advert should also include videos of the property , so that the potential buyer can see as many details of the property as possible. 5. Contact Make it easy for those viewing your advert to get in touch. Ease of communication with estate agents is one of the factors most valued by those looking for a home. You should therefore provide your email address and mobile phone number. Social networks are also frequently used as a means of communication. So try to invest in a means of communication with contact networks such as WhatsApp or Facebook. Taking these factors into account can help you find buyers for your property more easily, as well as speeding up negotiations, as youll be advertising a complete, well-structured advert with all the information needed for those looking to buy a house. Do you want your advert to be the first to appear in the listings? If youre already a SUPERCASA client, get to know us and invest in our highlights. Find out more here Not yet a client? Talk to one of our experts and find out more about our offer here Increase the chances of your property being visualised and sold more quickly.
Source: Freepik Author: Redaction With an ever-increasing impact on the property market due to thei r ability to show the inside of a property from a distance , virtual tours have seen their technology evolve in line with consumer needs. Their ability to present all the rooms of a property to potential buyers , with a tour similar to the one that would take place during a visit, makes this an essential tool in any property advertisement, and one of the strongest sales strategies for agents and agencies who must increasingly strive for exclusivity and innovation. Using electronic devices such as 360º cameras, virtual tours allow you to explore a property on the move , using a computer or smartphone, offering an immersive experience when visiting the space you want to see. Find out about the advantages and how you can use this technology to boost your adverts: Image and video capture This possibility, which exists in traditional formats, makes your advert stand out from the rest , allowing potential buyers to explore the details of the property. Through these multimedia elements integrated into the virtual tour , the sensory experience is amplified, leaving the viewer immersed in the tour , as if they were doing it in real life. You can do this using special cameras or even smartphones , whose advanced technology already allows you to take sharp, quality images. Image processing Captured images or videos are processed to create an immersive virtual environment. This can involve editing several images, manipulating them to create the complete visit, through a panoramic view or creating an interactive virtual tour. With this dynamism, youll be offering ample possibilities to your potential buyer, who will be able to explore every detail of the property, zoom in on the desired locations, move forwards and backwards with ease, and have a 360º view of the place illustrated. If you have online property adverts, its important to pay attention to these details, as they may have more impact than you think when it comes to a potential buyer deciding whether or not to proceed with an enquiry. This is because, when looking at a property advert, the potential buyer will be looking for every possible detail that will assure them that this is the property they are looking for . Therefore, by showing the propertys characteristics in detail, youll increase your chances of a return . If you have any doubts about how you can boost your adverts using this technology, follow our tips: Allow an immersive presentation of the property Since virtual tours allow potential buyers to explore the property in an immersive way, as if they were really there, by having a virtual tour in your advert youre allowing a stronger connection to the property to be created, since interested parties will be able to see every angle and detail of the house or flat. Promote increased visibility Adverts with virtual tours are generally better positioned in searches , and stand out on property portals because they are higher quality adverts. The possibility of exploring a property virtually attracts the attention of buyers , which results in more clicks and views. Eliminate unqualified leads Virtual tours help filter out buyers who are really interested in the property. Those who have carried out a virtual visit probably already have a solid understanding of the property itself, reducing the number of unnecessary face-to-face visits. Reach distant and/or international buyers For buyers who cannot physically visit the property due to distance or other restrictions, virtual tours are an ideal solution. This extends the reach of the advert to a wider audience, including potential international buyers . Increase confidence Virtual tours offer a transparent view of the property , which can increase buyers confidence. They have the opportunity to check the propertys condition and finishes before they even book a face-to-face visit, which also means more visit requests that are more likely to result in sales. Reduce the propertys time on the market Buyers who have already had access to a virtual tour are better prepared to make a purchasing decision than those who havent, speeding up the process. This reduces the time a property stays on the market, benefiting both sellers and estate agents. Bet on innovative marketing Adverts that include virtual tours are perceived as higher quality adverts . This attracts buyers who value technology and convenience when looking for property. Enable better property comparisons Buyers can compare several properties effectively when they have access to virtual tours, which helps to highlight the strengths of the advertised property against other options on the market. Encourage greater user involvement Virtual tours can be interactive, allowing users to click on specific areas to get more information about rooms, features or even to see additional photos. This keeps users engaged and informed . Still have doubts about the effectiveness of virtual visits? Invest in quality adverts and boost your business with these tips!
Source: Freepik Author: Redaction Home staging is a technique that aims to enhance a property for sale or rent , making it more attractive and appealing to potential buyers or tenants. It consists of working on the presentation and decoration of the property to make it more inviting and highlight its best features. Home staging is becoming increasingly important in the property market, as it allows owners to sell or rent out their properties more quickly and at higher prices. By enhancing the property, home staging increases the interest of potential buyers or tenants, which translates into more visits and, consequently, a greater chance of selling or renting. Home staging doesnt necessarily involve major work or investment and can be done with small interventions in the decoration and organisation of the space . However, it is important that it is carried out by qualified and experienced professionals in the field, who are aware of market trends and know how to make the most of each propertys strengths. Home staging is a technique used to enhance a property , making it more attractive to potential buyers or tenants, and some of the best ways to use home staging include: 1. Cleaning and depersonalising the space: remove all personal and decorative objects, as well as clutter, so that buyers can view the space without distractions. 2. Repair and renovation: make small repairs and renovations to improve the general appearance of the property. Painting the walls in neutral colours, for example, can give the space a fresh, clean look. 3. Furnishing the space: adding some furniture can help buyers visualise what it would be like to live in that house. Its important to choose furniture that suits the size of the space and creates a warm and cosy atmosphere. 4. Appropriate lighting: the right lighting can help to emphasise the features of the space and create an inviting atmosphere. Adding table lamps or ceiling lights can improve the lighting in the space. 5. Photographs and videos: its important to capture high-quality images and videos of the space to attract potential buyers or tenants. Photographs should be clear and show the best features of the space. In short, the best way to use Home Staging is to prepare the space for sale in order to make it attractive to potential buyers, helping them to visualise what it would be like to live in that house and increasing the chances of selling or renting the property . What are the advantages of home staging? Home staging can offer a number of advantages, both for those selling and for those renting a property to potential buyers or tenants. Some of the main advantages include: 1. Property enhancement: by using home staging techniques, it is possible to enhance the property and make it more attractive to potential buyers or tenants. With a more pleasant and cosy environment, selling or renting becomes more likely. 2. Speed of sale or rental: a property that is well prepared for sale or rental, with harmonious and well-organised decoration, can be sold or rented more quickly than a property that has not received this care. 3. Increased sale or rental price: a well-decorated and organised property can increase the sale or rental price, as potential buyers or tenants will see a greater value associated with the property. 4. Stand out on the market: in an increasingly competitive property market, home staging can make a property stand out from its competitors, attracting the attention of potential buyers or tenants. 5. Saving time and money: home staging can help avoid unnecessary expenditure on small interventions and works, as often a simple change in the arrangement of furniture, painting walls and other adjustments can be enough to increase the value of the property. Whats more, a property that is sold or rented out quickly can avoid maintenance and tax costs. Now that you know the importance of Home Staging, here are some other tips that will make all the difference to you and your business: Artificial Intelligence and the Future of the Real Estate Market , Real Estate Websites by eGO Real Estate: the shop window for estate agents
Source: Freepik Author: Redaction An undivided inheritance refers to a situation in which a property or asset is left as an inheritance to several heirs, forcing the property or asset to be shared jointly and undividedly. This means that no heir owns a specific share, but rather a fraction of ownership over the asset as a whole. In this type of situation, the heirs are not entitled to claim a specific part of the property, but rather to share equally in the benefits and responsibilities associated with it . In other words, the heirs cannot sell, divide or dispose of their individual share independently. Generally, the property or asset in question remains undivided until there is an agreement between the heirs on how to deal with it, whether through sale, partition or other action. Undivided inheritance can include property, land, valuables or any other assets left by a deceased person , where the property shared between the heirs remains an indivisible unit until a resolution is reached. The most common situation in Portugal is where a deceased person leaves a property to several heirs in equal shares , which in this case obliges the heirs to hold it jointly with an undivided share. The division of an undivided inheritance can be a complex process that requires the consent of all the heirs . In some situations, the heirs may decide to sell the property and divide the proceeds between them. However, if none of them agree to the sale, the situation can become complicated. How do you manage and resolve all the issues related to an undivided inheritance? Inheritance laws in Portugal are regulated by the Portuguese Civil Code , and the division of an undivided inheritance is subject to specific rules contained in that code. The intervention of a lawyer specialising in Inheritance Law can be essential in guiding heirs on their rights and obligations, as well as helping to facilitate the resolution of issues relating to undivided inheritance. Ultimately, heirs can resort to legal proceedings, if necessary, in order to request the division of the property or its judicial sale, allowing heirs to obtain their corresponding share of the value. As this is a complex process, its management requires consideration of various legal, emotional and practical factors. SUPERCASA Notícias provides you with some steps and considerations that can help you deal with an undivided inheritance effectively: Open and respectful communication Begin communication with the other heirs in an open and respectful manner. Understanding the wishes and needs of each heir can help avoid conflicts and find solutions together. Know your legal rights and obligations Familiarise yourself with the relevant legislation, such as the Portuguese Civil Code, to understand the rights and obligations of heirs. Consult a legal professional Hiring a lawyer who specialises in inheritance law can be crucial. They can advise heirs on the legal options available , act as an intermediary in the event of disputes and ensure that all steps are carried out correctly. Valuation of assets Carry out a professional valuation of the assets that make up the estate. This will help determine the fair value and the basis for distribution . Negotiation between the heirs Try to reach an agreement with the other heirs on how to deal with the inheritance. This could include selling the asset and dividing the resulting proceeds or redistributing the assets according to each persons preferences. Joint sale If all the heirs agree, selling the undivided property may be an option . The proceeds of the sale would then be divided among the heirs according to their shares. Amicable division If the division of assets is possible and feasible, the heirs can agree to distribute the different assets fairly. Judicial sale If there is disagreement between the heirs, it is possible to carry out a judicial sale of the asset through a legal process. This allows a court to determine the sale and distribution of the assets. Use or lease agreement If the property is usable, the heirs can consider a shared use agreement or lease until they find a permanent solution . Mediation In cases of more complex disputes, mediation may be an option. A neutral mediator can help facilitate communication and find solutions acceptable to all parties involved. Dealing with an undivided inheritance requires patience, understanding and co-operation between the heirs. With the help of legal professionals and, in some cases, mediators, it can be crucial to avoid protracted conflicts and find the best solution for all parties. And if youre looking for more information on this topic, take a look: Practical guide to sharing assets in inheritance
Source: Freepik Author: Redaction In recent years the real estate sector in Portugal has undergone significant changes, leading to more and more buyers and sellers recognising the advantages of turning to real estate agencies to facilitate the whole process of buying and selling property . This trend is driven by a series of developments that highlight the numerous advantages offered by these property professionals. One of the main advantages is the in-depth knowledge of the local market that estate agents have within their geographical area of operation. With permanent access to up-to-date data on property prices and market trends, agents are able to offer accurate guidance to both buyers and sellers , helping to establish fair and realistic prices on both sides. In addition, estate agents vast network of contacts is also a crucial factor. For sellers, this means that their properties have wider exposure, reaching potential buyers who wouldnt be reached otherwise. On the other hand, buyers benefit from the ability of agencies to find properties that fit their preferences and budget, thus saving time and effort in actively searching for them . Another notable development is the increased complexity of the paperwork and legal aspects involved in property transactions. Real estate agencies play a crucial role in ensuring that all the necessary documentation is managed throughout the process - whether its a sale process or a property acquisition process - ensuring that all the details are handled correctly and avoiding any legal problems in the future. In terms of the tools available, technology has played a key role in the growing digitalisation of the real estate sector. Today, more and more real estate agencies are using online property management solutions and other types of digital tools to optimise their activity and provide better support for their clients. Real estate portals , for example, allow estate agents to advertise the properties of their selling clients so that their buying clients can also view the properties virtually, allowing the potential buyer to have a first contact with the property through an advert with complete and detailed information and appealing images, virtual tours and professional videos that make them feel like they are inside the property. This is a strategy that boosts both the sale and purchase of property, catering for all interested parties in the process. Advantages for Buyers 1. Access to Varied Options: Agencies have a diverse inventory of properties, allowing the buyer to choose from a wide range of options. 2. Expertise: Real estate agents have detailed information on the local market, prices and trends, helping buyers make informed decisions. 3. Time Saving: These professionals have tools at their disposal that allow them to filter properties according to buyers preferences, saving time by presenting options that effectively meet their needs. 4. Agile Negotiation: Rely on the negotiating expertise of a real estate agent to obtain the best price and most favourable conditions for your business. 5. Legal Assistance: Real estate agencies help their clients with the bureaucratic and legal aspects of the purchase, ensuring that all documents and contracts are in order. 6. Post-purchase follow-up: Many agencies continue to guarantee their support even after the purchase, helping their clients with issues that may arise after the transaction. Advantages for Sellers 1. Wider exposure: Real estate agencies have a base of potential buyers, broadening the visibility of the property and increasing the chances of a sale. 2. Fair Price: These professionals analyse all the data available on the market to correctly value the property, ensuring that a fair and attractive price is assigned to buyers. 3. Professional Marketing: Estate agents have the resources to promote your property in a professional manner, including quality photos, attractive descriptions and advertising strategies. 4. Time Saving: Estate agents screen all interested parties, showing the property only to qualified buyers, thus saving the seller time. 5. Negotiation Mediation: They take on the role of impartial intermediaries in negotiations, helping to reach agreements acceptable to both parties. 6. Handling Documentation: The bureaucracy involved in the sale is handled by the agency, avoiding mistakes and legal complications and ensuring that the seller is protected in legal terms. These advantages highlight the importance of estate agencies in providing a service that aims to facilitate and speed up the process of buying and selling property , benefiting both buyers and sellers. Which estate agency is best for me? Choosing an estate agency in Portugal requires some research. Look for references, online reviews and check the agencys reputation. Make sure it has an AMI licence and local knowledge of your areas of interest. At supercasa.pt we help you find the right estate agency to buy or sell your property. Search and discover each of the agencies available on our site , explore their property portfolio and the quality of their adverts, so you can get a better idea of the quality of the services they provide. Get started now!
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