Source: Freepik Author: Redaction The disclosure of an enterprise involves a differentiated strategic promotion, not only because it is a more exclusive type of property, with differentiating characteristics, but that can capture the attention of investors of all kinds, namely foreigners or the luxury market. Thus, to be able to quickly sell your business, or the fractions that are part of it, it is necessary to understand the market, who is in fact your target audience, and identify and analyze your competition and what it offers. Only then will you be able to create strong and effective strategies that can accelerate the sale of your ventures. Marketing will play a key role in this process, so it is necessary to have the right partners on your side to put into practice the strategies outlined. We tell you, for example, about the eGO Real Estate , the most complete CRM on the market and leader for 20 years, which can help you in this task, and SUPERCASA , the portal that challenges leadership with investment in differentiating and successful solutions. Create virtual visits To be more successful in promoting your business, and consequently sell it faster, it is essential that your ads are complete and well illustrated. In this context, virtual visits will make all the difference, highlighting it compared to others who do not have this element , and offering potential customers a complete and immersive view of the property they are consulting . Contrary to what you can imagine, creating virtual tours is already easier and more accessible than before, with Virtual Tour by ego Real Estate, the new tool that creates virtual visits itself. All you have to do is download the mobile app and take photos of the property. As simple and effective as this. After submitting the photos in the application, the Virtual Tour does the rest for you, creating the virtual visit and making it available in the CRM ego to associate the property you want to disclose. This is an affordable and easy to access service . Highlight your enterprise There are several possibilities to highlight your venture. If you’re promoting it on the right real estate portals, you can get exclusive highlights that can boost your visibility and get more visit requests. Publicizing your project on the portals SUPERCASA and CASA SAPO is the most advantageous option, as you can have highlights directly in the listings of the properties and benefit from an exclusive Landing page for your enterprise. In SUPERCASA, you can get a label enterprise in fractions , when presented in the listings, and also the logo of your agency in the search results. In addition to all these highlights, when you acquire the SUPERCASA Enterprise Pack, you will still have the possibility to see your enterprise in great prominence in a news or article, published in SUPERCASA Notícias . Choose the ideal CRM for the management of your enterprise It may seem irrelevant, but the truth is that by choosing the best CRM on the market, you’ll be increasing the odds of selling your business. This is because, by doing a good management of their enterprises , you can more easily add value to them , make a better monitoring of the requests for visits, give good follow-ups to potential customers who express interest and keep all the information and data about each enterprise and fraction, in a single platform, where in addition to the information about the properties, you can manage your agency, with all the bureaucratic and administrative surrounding. See other tips to boost your business: Digital Branding: transition to this trend , 5 tips to get good real estate ads or Growth Marketing: what is it and how to benefit from this strategy?
Source: Freepik Author: Redaction You may come across the question that most resonates among real estate professionals: after all, what distinguishes my ads from others? . By looking at these details, seeking to know exactly what makes a common ad a good ad - or an ad in an inefficient ad - you can find tactics to improve them and ultimately stand out from the competition. Are the photographs? The description? The factors, contrary to what you can imagine, are immense. To get a good property listing, it is necessary to analyze the 5 best practices that can differentiate them from others . Thus, SUPERCASA Notícias brings you these advices, helping you to get a better positioning and, consequently, a better performance. 1. Select photographs carefully The photographs of the property are one of the first things that a potential buyer will see when opening your ad , if not the first. This is the characteristic that will make you distinguish yourself from several other properties, marking the difference between an attractive ad and an ad without interest. The photos you select for your ad should therefore be of professional quality . This is an almost indispensable necessity today, with the human eye trained to recognize high-quality images. The images with which you choose to illustrate your property should clearly represent how desirable it is, creating the need to visit. An ad with high quality photos, carefully selected and with a professional look, can increase the chances of a solid and qualified visit request , noting that the first photo that links to the ad will be the one that will serve as the cover image. Take the user to click on your ad and make him want to be inside the property! 2. Use geolocation features Your ad will differ from others if you use the geolocation features at your disposal. In the SUPERCASA portal, for example, this is something that appears next to the property typology, and marks the difference between a map marked with the location of your property or a map without this signage . This will make it difficult to perceive whether or not it is a property located in an area of interest to the potential customer, generating doubts and disconnection from the ad. Almost 90% of people browsing real estate portals looking for a home open the map with the geo-reference of the ad they are seeing. From there you can start a request for a visit, according to a location that interests you. But in addition to this criterion, there are two others that you should consider: By filling in the full address and applying geolocation, the potential buyer will get a clear picture of the environment of the location in which the property is inserted . That is, he will research on urbanization, see if there are services in the surroundings and what the advantages or disadvantages of living there. Through the use of geolocation resources, will make your ad benefit from quality criteria that will make you rise in the property listing presented in the search results . 3. Price, the decisive element Right after the photos, or even before, the price is from the first impressions that a potential buyer will take from an ad. In fact, most likely it is one of the filters used in searches, because when someone searches for a home, they will look within the limits of their possibilities. Thus, if your property is above the price at which he filtered the search, your property will no longer appear in the list of results presented, even if it is a difference of 500 euros. Price is the decisive element , which can be used to play in its favour to create dynamism in the face of market competition. Still, it is essential that you set a fair price, using complete database tools that provide comparative market analysis, such as Infocasa . Through the price, it will show its customers that, although there are many properties with similar characteristics, its stands out for its value. And be careful: if a potential buyer does a search where you put the filter to find properties with maximum prices up to € 340,000, if your property is, for example, indicated with the price € 340,900, it will no longer appear, and if it appears eventually in another search, may appear little benefited in the listings, losing visibility over others with closer prices. Play with the price of the property in your favor! 4. Pay attention to the details you place in the ad description While you are doing your research, the potential buyer will select several filters that can completely disappear your property from the results. Thus, you must ensure that your ad is complete and filled with everything you have can be searched , namely the areas of the property, the typology, if you have garden, garage, elevator, virtual visit, videos, etc. And attention that even if you have indicated in writing in the description within the ad the various characteristics, it is not enough for them to appear in the filters, because it should even indicate the characteristics when creating the ad, fulfilling the criteria available, because one thing is the characteristics of the house that is selling, and another completely different is the description of the ad . 5. Be specific in the description The description of your ad should be clear, descriptive and informative about what exists in the neighborhood or surroundings . Specify how many meters are located the nearest transport or what kind of services there are, such as supermarkets, hospitals, schools... And if there are other attributes, include them, namely proximity to parks, gardens, beaches or large cities. Avoid being too generic and present details, too, without exaggerating. Highlight the characteristics of the property, can user Bullet-points to facilitate writing, and talk about the finishes, materials used in construction and basically the history and characteristics of the property, making it as appealing as possible. With a complete description, it will allow the potential buyer to imagine living in the property and make him decide more easily whether or not to schedule a visit. As you write the description, try to write down the enthusiasm of what it will be like to live in that house and area , highlighting the strengths of the property, the neighborhood, the surroundings and everything to which it is associated. We can assure you that the description is one of the most important elements in the decision making of potential buyers about whether or not they want to schedule a visit , however, in complementarity with the photographs, the price and the other characteristics, make your ad a perfectly detachable ad from the competition. Bonus tip: add a brand logo to your ad! Ultimately, in addition to making your ad stand out from the competition, you can also make your brand stand out. You can easily achieve this through your logo on property listing pages, or even with a banner of your brand. And how can you get these highlights? Simply, with the SUPERCASA portal, which provides you with the best dissemination strategies . Your brand will stand out , staying in the head of potential buyers who, in the future, will be able to use your real estate services. And all this because they saw your logo or name on the real estate portal page! Did you like these tips? Also read: Video Marketing: the trend that can change your business , Growth Marketing: what is it and how to benefit from this strategy?
Source: Freepik Author: Redaction There are many strategies for capturing the attention of potential clients , but there are some that are more effective and more effective than others. Being a real estate agent in a volatile and constantly evolving market means being aware of these tricks, knowing exactly how to use them and how they effectively capture the attention of the people you want to reach. One of the most effective ways to ensure that you diversify your advertising and get more potential clients for your properties is through video marketing , taking advantage of the fact that we live in a highly technological society, accustomed to short, animated content, to advertise your portfolio of properties for sale. How can you take advantage of video marketing? Video marketing can indeed be an excellent way to boost your business, and well explain why! Firstly, its important to start by cementing a strong online presence, particularly on social media platforms such as TikTok or Instagram. On these platforms, youll be able to reach more potential buyers and active sellers, who will see your content and connect with you if they like what you post. In this situation, through videos, you can show your knowledge of the sector, build your brand and publicise your properties, for example by showing the inside of the house and talking about its added value . Well tell you exactly what you need to do to get the best results: - Share home videos of the properties youre selling, showing off your strengths and creating empathy between you and the people who will view the video, creating a desire to visit the property and eventually arrange a viewing; - Share these videos by message with your potential buyer contacts , increasing the chances of reaching the ideal buyer; In the USA, a study was carried out by the National Association of Realtors which shows that adverts with videos get 403% more views , so its extremely important to invest in this type of multimedia content. How do you create a video and what content can you share to generate interest? Before venturing into videos, its important to know exactly what kind of content you want to share. You could just post videos showing the houses youre selling , but to make your social media even more interesting, you could consider creating short videos with informative content , either about questions potential buyers might have about buying or selling a house, such as bureaucratic issues, or about tips or other property trivia. Some topics you can explore: - Lifestyle tips , such as decoration, building work, design, space creation and other issues that influence home environments; - Information on home loans . As this is a highly sought-after topic for people interested in buying a house, youre sure to get views from potential buyers interested in finding out more about financing a property; - Bureaucracy and documentation associated with buying or selling a house; - Curiosities about you and your agency , to establish a closer relationship between you and potential clients. To develop property videos or any video on any of the topics weve suggested above, it s important that you have at least some basic knowledge of how video editing works, and you can use someone with knowledge of the area or, within your team, people with more creative ideas. However, if you dont have these skills or dont know anyone who can help you, there are already some tools that, using artificial intelligence, can simplify the process . Even so, it is recommended that this is a manual development, with critical intervention. As long as you make appealing scripts and pay attention to aesthetics , you wont need to do a lot of editing or be a professional video maker , because with simple things you can easily capture peoples attention and reach exactly who you want to reach. Create animated videos, using clear, recognisable speech and a good aesthetic appearance . One of the tricks to getting more impressions is to use subtitles , allowing for a greater reach and permanence rate in the video . How to record a good property video? Its important that you make sure the property looks good before you start recording , because a well-kept, appealing and bright image will influence the reception of your content, making more potential buyers want to visit. So prepare the property for the video, making sure that: - The rooms are well lit (open windows, curtains and take advantage of natural light); - The spaces are tidy and clean, with no distracting objects or noise. When editing the video, take these guidelines into account: - Make sure there is a leading line between shots , which show a natural passage through the various rooms of the house and make the person watching the video feel as if they were actually in the property; - Design a clear and appealing script that captures the viewers attention and keeps them focused on the content , being able to talk about the property, its history and its key points; - Integrate information such as price, areas and typology , in text form or through subtitles in the voiceover. The most important thing to remember is that, for a good property video, you must be able to capture a good image of the property, complementing it with a voice-over , or a person presenting it, describing its advantages and features, or animated elements that indicate these details. This way, youll be able to capture your audiences attention and get them interested in the property. Key tips for a good video 1. Organise the environment of the house before recording As we explained above, its important to capture a good image of the property, making it appealing and creating desire for the potential client. So clean, tidy, light and organise it strategically. 2. Add captions and other visual elements The image alone doesnt count, as you need to attract the potential clients attention through small elements that can differentiate the attention spent watching the video. Choose to add subtitles, which will retain the attention of those who dont watch videos with sound, for example, and add textual details that indicate price, typology or key points of the houses characteristics that appear throughout the video. 3. Create a good script Plan the video in advance, knowing exactly what to record, how you want to record it and what you can incorporate to make it even more appealing, writing the script and establishing exactly how many minutes it should be. 4. Choose good equipment and experienced people If you can capture a video using a professional camera, do it. However, if you cant, see if your mobile phone has a good image and if you can get a video of similar quality from the device. Where should you publicise your videos? Once youve made the video itself, the most important step is to know exactly where you should publish it . The good news is that, if you work with the eGO Real Estate CRM, you can share your adverts directly on social media and, with them, the property videos that go with them, as they are integrated into it and you then receive the leads directly in your CRM . This is an integration advantage that makes managing your business easier . When publishing properties on SUPERCASA , it is always recommended that you include videos of the property, as this will have an impact on the quality of your adverts and will benefit them in searches. If you dont already advertise your properties on SUPERCASA , you should consider doing so, as youll be choosing not only a portal that gives you access to performance metrics for your adverts, but also one of Portugals most notorious and growing portals.
Source: Freepik Author: Redaction The property market is a very specific segment that requires not only a high level of theoretical preparation , but also a commitment to changes in the sector, which is constantly evolving . The challenges are varied and differ from case to case, but there are premises that never change and that you must take into account if you want to be a successful professional with high success rates. Confusion, fear and inexperience are normal, which is why SUPERCASA is bringing you this article to help you grow in the market and achieve better and greater results. Discover the five mistakes to avoid and grow your career! 1. You dont have a business plan This is a major mistake made by many professionals who enter the market without experience and/or knowledge. Not having a business plan will slow you down and keep you from your goals, leading to one of two scenarios: either youll be completely lost and wont know what to do, resorting to improvisation and a higher error rate, or youll be seen as an amateur professional, incompetent and without the knowledge to make a name for yourself in the market. A business plan is step zero when you enter the market as a real estate agent, whether as an individual, working for an agency or starting your own business. In any of these situations, in order to grow your reputation and increase your network of contacts, its important to define your strategy for standing out . One of the most effective ways to achieve this business plan is through solid guidelines that take your reputation to the next level. Specifically, were talking about a marketing plan, namely by communicating your services, a strategy for attracting leads and the means to realise your financial goals . You can easily achieve all this by using property management platforms that provide complete, state-of-the-art integration for the various aspects of your business. You should therefore look for services to help you with this business plan, such as the eGO Real Estate CRM , the most complete, innovative and widely used in Portugal. With this CRM, you can immediately define a target audience to attract qualified leads and opt for a digital marketing strategy by dividing them by interest . This way, youll only communicate information thats relevant to that audience. 2. Youre not fully familiar with the local market Its possible that, if youre just starting out in the market, you dont yet feel totally at ease with the local market, your area of expertise or the particularities of the area and segment in which youll be working. This is a disadvantage that you should work to improve, investing time in getting to know everything about your area . To achieve this in-depth knowledge, we suggest using metasearch platforms that allow you to carry out comparative market analyses, search reports, listings of all the properties available in the area where you operate and alerts for new properties coming onto the market. You can do all this easily with Infocasa , the largest database in Portugal. Through Infocasa youll get a broader view of the market and get to know it better, finding out about trends and niches. In this way, youll provide a more complete and personalised service to your customers, showing them exactly what they want to see. 3. You dont fully utilise social media Social media is one of the strongest platforms today and if youre not using it to the full, youre missing out on several business opportunities. Any buyer looking for a house is subject to social media, so investing in social media advertising could mean that your adverts are much more visible and more complete . To achieve this efficient use, we recommend that you invest in eGO Real Estate , the CRM weve already talked about, which can help you in the various aspects of your business . As far as social media is concerned, the special feature of eGO is that you can receive leads from social media in your CRM , optimising ad management and implementing an effective strategy. The eGO user can thus activate the integration of leads from their Facebook or Instagram page, accessing and managing them directly in the CRM. 4. Youre not doing continuous training One of the essential points for good progression in your career and business is continuous and specialised training, both in products that can help you manage, advertise, attract and prospect for property, and in the market and its trends. As weve already mentioned, the property market is a constantly evolving segment and its important to keep up to date with trends, both to be prepared for any situation that may arise and to stand out from the competition. Did you know that CRM eGO Real Estate provides ongoing training on various topics related to the property market? This is an excellent opportunity to take part in these events, which take place either in person or online, whether or not you are an eGO customer. 5. Youre not following up closely with your customers Poor communication can be the beginning of the end for many relationships and businesses, especially in the property market, where there is often fierce competition. So if you dont invest in following up with your clients, you could be making a crucial mistake. The success of a good real estate professional is underpinned by a good network of contacts and relationships of trust , and for this it is essential to have a platform on your side that allows you to organise information about your clients and also enables you to have a close and personalised relationship with them. With eGO Real Estate CRM, you can, for example, organise visit itineraries in which you display the appointments for visits to properties, establishing a link between you, the agent, the potential client and the owner. You do all this via eGO Opportunities , and in a few clicks, in a very simple way: you book the visit, create the visit form, request the digital signatures and share all this with the owner. In this way, you build trust with your client, providing them with all the information they need, and increase your reputation with them. Read also: Get to know Infocas new customisable ACM , Exclusive experiences to boost sales: 3 ideas and 5 key points to open your business
Source: Freepik Author: Redaction The sale of a house is a time-consuming process that involves a lot of preparation, both the property you are selling, and the necessary paperwork at the time of formalization of the business. It is common, however, to find that there are details that do not matter, or to believe the myths that most influence the process. Discover the myths we speak of and learn how to avoid them. 1. Will selling a house alone save you money? Wrong This is one of the most common myths in the real estate market for homeowners who decide to sell their homes. It is wrong to think that by entering the market alone, you will get better results and save more money. To start, you will have much more work and will have to do not only the management of the necessary documentation, but also the marketing, contacts and scheduling of the visits to the property. All this is something that a real estate agency can do for you, saving you a lot of time and resources. Then, as far as the commission is concerned, although you have to assign it to the real estate agency that accompanies you, in the end, you will gain from this, because the amount represents hours of work and various services provided, which alone, would not compensate you for the effort. 2. Will the house sell itself regardless of what it does? Is it not true It takes a lot of work to sell a house, especially with regard to the disclosure and promotion of the property. Yes, there is a shortage of houses in the market, but that does not mean that your house will sell fast. Each case is a case, and regardless of this, it is necessary to allocate time and resources for a successful disclosure, which will only achieve with the help of a real estate agency. By ordering the services of a professional, you are teaming up with someone with deep knowledge about the market , and who will know exactly what to do to be able to sell your home much faster. 3. Does the image of the property not influence the interest he will receive? Not so The appearance of the house you are selling does indeed have a major influence on the success rate of the sale. Buyers will analyze the photos of the ads and, based on them, will be interested, or not, in asking for a visit . Therefore, it is very important that you invest in the quality of the image, both in terms of photographs and physically, when arranging the property and making it appealing to visitors who can become buyers, if they like what they see. A messy, unorganized house will not be appealing and, although it may be exactly what the buyer is looking for, psychologically, it may influence him in a negative way. Therefore, value your property and ensure that it has a good image! And if you want to follow all the steps for a carefree sale, we recommend you read: 1. You have a house you want to sell: what should you take into account? 2. First step to selling home: what to do? 3. 4 essential valuation strategies in the sale of a house 4. Valuation of the property for sale: how and why? 5. Will you remodel the house? Know the associated expenses 6. Placing the property for sale on the market: the following steps 7. Disclosing on real estate portals: 5 tips to speed up the sale 8. Open House: understand this concept and its importance in the sale 9. What documentation do you need to sell your home? We tell you 10. Formalizing the sale of a property: what are the bureaucracies?
Source: Freepik Author: Redaction The formalization of the business is the most awaited moment by a seller, especially if it has been a long process to get here. To achieve a higher success rate, you should be accompanied by a real estate agency to guide you through all the bureaucracies and processes until you reach the formalization of the sale , at which stage you should proceed, with your potential buyer, for the signing of a contract-promise purchase and sale (CPCV), and establish all terms and conditions in a clear and legally binding manner. But before going into this topic, SUPERCASA Notícias gathered a set of information that may have relevance for you, the owner, who, without knowledge about this type of business, needs guidance on how to formalize the sales process. Did you know that there are services provided by the Government and legal entities to simplify the sale of the property? Discover them. 1. Home Ready Service Provided by the Ministry of Justice, the Casa Pronta service helps to formalize and treat all procedures related to the purchase, sale or donation of a house. Thus, through this service, you can handle all the bureaucracies associated with the sale, from the contract to the settlement of stamp duty, whether or not the buyer uses a home loan. 2. Simple House, Safe House Provided by notaries, this is a personalized, qualified service that aims to help with the processes and acts related to the purchase and sale of real estate, helping with the bureaucracy associated with the legal part of the transaction, namely through the signing of the deed, in the application for IMI exemption, registration, licences and other documents. In practice, when you purchase this service, you will have a notary take care of everything for you, facilitating all legal procedures. However, and because it is always simpler to use a real estate agency to mediate the sale, know exactly how the processes develop in this situation. Property reservation This is the first indication given to the owner and/ or real estate agency that is mediating the process that a potential buyer is interested in moving forward with the business. At this stage, there is an interest in booking the property, with an agreement with should be made in writing and that implies the payment of a sum in cash. When formalizing this desire, as soon as the amount requested for the reservation is paid, the owner or the real estate must remove the property from the market. The amount to be paid can eventually be considered in part of the final amount to be paid to the amount that is paid , or debited when the Purchase and Sale Promise Agreement is concluded, however, if the deal does not come to fruition, it is common to have the amount returned to the potential buyer. It is important to note, in this sense, that the reservation contract has a short validity, and that it can go up to only 48 hours. However, if there is an agreement between both parties, its term may be extended. It is extremely important that all these procedures are written in a document safeguarding the rights and duties of both parties. And remember: a reservation contract does not produce the same effects as a purchase and sale Promise Contract . Contract promise purchase and sale It was not mentioned above, but we warn that the reservation of the property is optional , not being one of the mandatory steps to follow. In fact, a potential buyer can immediately jump to the conclusion of the Purchase and Sale Promise Contract, if he so wishes, and there is also a mutual agreement between buyer and seller. The contract-promise purchase and sale is optional, however, when concluded, implies the legal fulfillment of the clauses established, committing the potential buyer to the seller of the property in order to ensure compliance with the duties established until the day of the deed of the property. Before concluding the purchase and sale promise contract, it is important that you define the clauses covered , as they will define the agreements with the potential buyer. Which points should be included in the CPCV? 1. Whether or not there is a housing permit. In situations where this document does not exist, it must be requested from the City Council to be able to proceed with the conclusion of the contract-promise purchase and sale, since it is a mandatory document and essential for the realization of the deed. Thus, if you are still waiting for it, the information should be included in the contract. 2. Amount of the deposit paid by the buyer. The law does not stipulate a value for this purpose, and the sign can correspond to 10% or 20% of the value of the good to be sold, in most cases. However, for the buyer, it is important that this percentage is well reflected in the CPCV, as it will have an impact on the financing requested to the bank for the purchase of the property, and proof of payment must be issued after payment. 3. Date of writing. A limit may be set for the signing of the deed, with the agreement of a margin of security for its realization, in case of unforeseen events. All this should be reflected in the CPCV in order to safeguard the parties involved, as well as the sanctions to be applied in the event of non-compliance. The extension of the term of the deed can also be stipulated if there is a paragraph for this purpose, with the agreement of the parties, and the general rules of the Civil Code apply if sanctions for non-compliance are not stipulated. 4. Annulment of the CPCV if the potential buyer’s home loan is refused. This clause can safeguard both parties in a situation where, if there is no confirmation of financing for the purchase of the property, the deal may fall. Although a buyer must have a pre-approved credit, there may be details that may call into question the final approval of the credit, so to protect the parties, this is a clause that should be included. 5. Possibility of cancellation of the CPCV. This is a clause intended to safeguard the parties in the event of a cancellation of the contract. This is a point that defines the situations in which the cancellation of the contract may arise and the maximum period for this purpose, stipulating sanctions to the party not in compliance. In addition to these paragraphs, a purchase and sale promissory contract shall comprise: • The identification of the buyer and seller - with name, address, marital status, NIF and citizen card number • Property data - with their location, typology, property description and other parts of the property • Maximum period for the realization of the deed • Sale value and payment method • Amount of the signal paid • License to use or build Completion of the sale: deed of the property After the agreements between buyer and seller, through the signature of the CPCV, the next phase is the deed of the property, being met all the conditions for the sale of the house. The deed will legitimize and legalize the contract of sale. And only after signing this document can the buyer receive the key to the dwelling, becoming the current owner. 1st phase of writing: signature of the CPCV At this first moment, the purchase and sale promise contract is signed, in which the transaction is legally formalized. 2nd stage of the deed: mutual contract with mortgage In a second moment, if the buyer has used a home loan, it is necessary to conclude the mutual contract with the mortgage , in which the financing conditions are stipulated. It is only after the conclusion of this contract that the bank can release the amount necessary to pay the missing amount of the seller. The buyer will have at this stage several expenses at his expense, namely transaction taxes (IMT), stamp duty and notary registration expenses, however, your goal has been achieved: he sold his house! It is free of obligations and can decide at this stage what to do with the sale value. And if you want more information about the phase after the sale, we advise you to read What are the assets of the property? Know all
Source: Freepik Author: Redaction Youre getting closer to the final goal: formalising the deal to sell your house. At this stage, the first thing you need to do is get all the necessary documents in order, including deeds, energy certificates, building licences and any other relevant paperwork. By organising these papers, even before the deal is formalised and the promissory contract signed, youll save time when the time comes to go ahead with the deal. This proactivity should come from you, regardless of whether or not you are being accompanied by a real estate agency. However, it is most likely that, while the publicity processes and visits to the property are taking place, the agency accompanying you will ask you to start gathering this essential documentation. But lets break it down. Do you have an interested party for your property? Well tell you what to do from here! Discuss the sale price of the house Youll need to start negotiating as soon as someone expresses an interest in the house youre selling. From the outset, and if youve followed all the steps weve explained to you in previous articles, namely Valuing the property when selling: how and why , you should have already set a final value for the sale , however, and because many buyers like to haggle, this can be a changeable figure. Even so, you shouldnt lower or raise the price just because you have to . In negotiations, you should always set a reasonable minimum target that you cant go below, and negotiate according to this. Once youve agreed on the price, make sure you have all the documents well talk about below so that you can finally proceed with formalising the deal. What documents you need to have in order to proceed with the sale If youre not familiar with the bureaucracy associated with selling a house or know little about the property market and how these procedures work, all you need to know is that, in order to go ahead with the sale, you must have in your possession a series of important documents, required by law during the sale process, to formalise the sale: - Up-to-date permanent land certificate - Caderneta predial urbana - Licence to use - Technical data sheet for the property - Energy certificate - Property description - Building plans - Deed of sale - Citizens card Well explain what each of these documents is about. Updated permanent land certificate You can obtain this document from the Land Registry Office , which basically allows you to c onsult the entire history of the property - with information about construction, inheritance or possible associated liens. Caderneta predial urbana In this document, youll have access to all the information about the property from a fiscal point of view , namely the owner of the property and its tax value, as well as its location and characteristics. This will be one of the most important documents for formalising the deal through the promissory contract of sale. Using the urban land registry you can calculate the Municipal Property Tax (IMI) and the Property Transfer Tax (IMT), so its essential to keep it up to date. Licence to use The purpose of this document is to prove that the property has been previously inspected and is in full compliance with the work carried out, projects approved by the competent authorities and the legal regulations in force , as well as to prove the suitability of the building or autonomous fraction for the intended purpose. Property technical sheet This technical sheet will give you information on the technical and functional characteristics of an urban building for residential purposes , once the construction or reconstruction work has been completed. It can be requested from the National Civil Engineering Laboratory and the Directorate-General for the Consumer, and the requirement for obtaining it is that the buildings have been built or have undergone extension, construction or reconstruction work after 30 March 2004. Energy Certificate This is a document where you can find not only an assessment of the propertys energy efficiency, on a scale from very inefficient (F) to very efficient (A+), but also information on the propertys characteristics , such as insulation, types of ventilation, air conditioning and hot water production, and their effect on energy consumption. It also includes improvement measures that suggest ways to lower energy consumption and an indication of the tax benefits and types of financing available. Property description You only need to present this document if there is a mortgage associated with the property , which is presented at the time of the public deed when the property is transferred, as it proves the cancellation of the mortgage associated with the house you are trading . It is a document issued by the bank. Property plans These drawings of the property describe its constitution, in terms of rooms, available spaces and other elements that can help with the sale of the property, as they will give you a complete view of the house and its areas . You should have this document in your possession, as i t may be requested by the bank from the property buyer when applying for a home loan, or by the buyer themselves when making their decision. Deed of sale This document is mandatory in order to proceed with the sale of a property, as it verifies the conditions of the previous transaction. Once these documents have been gathered, you will move on to the crucial stage of the process of selling the house, which is formalising the deal. You can find out all about this in the next SUPERCASA Notícias article!
Source: Freepik Author: Redaction If you begin to receive requests to visit the property you are selling, it is a sign that the disclosure of it is bearing fruit. This is a very positive result for you, the owner selling the house, as it means you are closer to completing the process. After completing the first steps in the sales process, and that go through the valuation of the house, find the sale price and find the best platforms to disclose it, You will see along with a series of other processes that are coming up when potential stakeholders begin to feel interest in a visit to your home. At this stage, you should expedite visits to the property to find the right buyer. Here, it’s important to keep in mind that you’re going to have to let strange people into the house you’re selling, and when that happens, make them feel at home, show them all the advantages and positives of the infrastructure, and even talk about the surroundings, services nearby, and as it is, in the skin of those who once lived there, live in that area. The conversation you will make with the potential buyer is essential in the sales process. However, if you do not feel comfortable participating in this dialogue, it is advisable to seek the help of a real estate agency to accompany you throughout the process. With the help of these professionals, you do not even need to be present at the visits, as they will do all the commercial part for you. Open-house: the strategy that can accelerate the sale of your home At this stage, you are expected to receive requests for visits from potential buyers and, if you are being mediated by a real estate agency, they will be the ones who will make the appointments and intervene in your favor in the dialogue with potential stakeholders. You will have the opportunity to accompany them throughout the process, if you so wish. To speed up the sale of your home, a strategy often used by real estate agencies, is the concept of open-house in which you will literally leave your home open to potential buyers who pass by and wish to visit it. Open-house is a strategy widely used in the North American real estate market, known to be effective, fast and more productive than several visits from different stakeholders, on different days and times, which require greater availability. With the open-house, it solves this problem by allowing several people to visit your home at the same time, in real time, being accompanied by the host of the open house . Advantages of open-house By doing an open-house, the likelihood of any of the visitors nurturing a real interest in your property increases, as a visitor can appear without warning, making the visit more relaxed and without a true sense of commitment associated. And then, of course, there is the question of convenience - instead of showing the house to each person, on different days and times, you can do it in a single hour. Tips for a good open-house These tips apply to both the open-house and the visits that you make individually to the property you have for sale, being essential in the success of the visit. 1. Avoid having pets present in the house during visits and clean up any traces of them - as you do not know if the person visiting the house is allergic or does not like animals. 2. Give the person space to visit the house at will . If you are not comfortable with having strangers in your home, pack all your personal belongings, or move them, and allow the visitor the freedom to walk around the prope 3. Aromatize the space, making it welcoming, appealing and inviting - you have certainly seen, in movies or series, the famous trays with cookies on the kitchen counter during an open-house; it is not by chance. Make your home as desirable as possible, making the visitor feel at home, comfortable and happy. 4. Keep the house bright, airy and organized. 5. Highlight the positive points of the property, explaining its history and highlighting the advantages of residing there. If there are questions, always answer cordially, trying to highlight the valences of the property. rty and explore the spaces. How to promote an open-house? With the dissemination of information through the internet , it will certainly be easy to find ways to disseminate your open-house, however, there are infallible means that can highlight the event: • With the help of the real estate agency that accompanies you in the sales process, make posts on social networks announcing the date, place and time of the open-house; • On the day of the open-house, point out that it is happening with some kind of flashy element - such as flags, roll-ups, informational canvas or plaque , which you can ask the real estate agency to accompany you. When people see the name of the real estate agency highlighted at the door, which must be open, the house they are selling, they will realize that it is an open-house, they will stop, ask questions, and be invited to enter. • Pass the word. This traditional method never goes out of style, because information can spread faster than you think, if you have friends who know someone who is looking for a home or know the right people to pass the information. In addition, using the database itself, the agency that will be accompanying you will certainly invite potential stakeholders for this visit, making the match between the needs of the buyer and the type of property. Are you ready to start receiving potential buyers in the house you’re selling? Get the deal done quickly with the help of our foolproof tips! And stay tuned to the next articles, which will expunge one of the most important processes of the sale: the formalization of the business
Source: SUPERCASA Author: Redaction Your house wont sell itself. Contrary to what you might imagine, its not enough just to put your property online and hope a buyer comes along; you need investment, attention to detail and elements that make a difference to the buyer. From the quality of the photos to the full address, factors come into play that make the difference between a good advert and one thats impossible to ignore. If you really want your house to sell quickly, and youre advertising it on a property portal like SUPERCASA , these are the tips you shouldnt leave out when youre building your advert. And if you still have doubts about the platforms where you can advertise your home, read the article Putting your property on the market: the steps to follow and make the right decisions. And we repeat: the ideal is to team up with a real estate agency, as they will know exactly how to advertise your property and make it as attractive as possible to a potential buyer. However, if you are advertising your property on your own and are looking for advice on what you can do to improve its quality, these are the tips you should consider - and remember: at SUPERCASA , up to two adverts are free. Photographs If you have any doubts about what the first thing a person looking for a house will see, well demystify the issue for you: its guaranteed to be the photographs. Even before the buyer reads the description or looks at the typology, the first thing that catches their eye is the cover photo. This first impression is very important. It wont be essential, as other details such as the type, location and type of property will be looked at next, but it is very important. Therefore, and because a first impression can dictate the future of the potential buyers interaction with your property , make sure you have well-lit, well-framed photographs where all parts of the property are noticeable and appealing. If possible, opt for professional quality photographs, and choose the best one for the cover of the advert. Use natural light to your advantage and dont forget home staging, or the art of making things look better on camera than they really are. Tidy up the spaces, clear them of objects that might distract from the main focus, and try to capture as many details of the house as possible. Virtual Tour Following on from the tips we gave you above, and because being able to show as many details of the house as possible will only be possible with an immersive virtual reality experience , you should make sure that your advert contains this multimedia element. If your house is being sold through a real estate agency that advertises it on property portals, its important to make sure they have the right tools to create a virtual tour. If this element is not included, suggest that the agency you are working with sign up to services such as Virtual Tour by eGO Real Estate , which creates virtual tours in a convenient, quick and economical way and provides an exclusive experience for property adverts. Address We know it can be uncomfortable to disclose your address, but if you want your house to sell, its essential that you consider this requirement in your property advert. One of the first things a buyer will look for when searching for the perfect property is the exact location of the house, in order to understand whether or not its worth the investment. This detail makes all the difference, as it gives a complete picture of what it will be like to live in that house, with everything that surrounds it . Thats why wed like to stress once again: if the agency advertising your property hasnt listed the address in the advert, insist that they do, as it will make all the difference to your advertising strategy. Price The same applies to the price, which is ultimately one of the parts that weighs most heavily on the buyers decision. After looking at the photo in the advert, the next thing the buyer will look for is the price, which is why its important to itemise it in the advert. Its also important to bear in mind that if the person looking for a house uses a search filter, indicating a maximum value for which they are willing to invest, and your property is indicated with a minimum difference, your advert may no longer appear. Thats why its important to put in a round figure that will make your advert appear. Imagine, for example, that your property is priced at 300,785 euros. If the buyer applies a search filter that returns results only up to €300,700, your advert will no longer appear, or if it does, it will be hidden on the following pages. Description of the advert In this section, you should clearly indicate the characteristics of your property, whats in the neighbourhood (shops, services, pharmacies, schools, hospitals, beaches, etc...) and whats special about it . For example, do you have a storage room? Does it have a balcony or terrace? Is there a barbecue in the garden? These are the details that its important to mention in the description, because once a buyer reads them, theyll match up what theyre looking for in a future home and decide whether or not its the perfect option for their needs. Make sure that your advert meets all these characteristics and check, if necessary, with the real estate agency that is accompanying you in the process, that everything is ready for your successful sale ! And keep following the next few tips, which will take you to the next stage: speeding up the property visits and finding the buyer.
Source: Freepik Author: Redaction At this stage you will have already valued your property and obtained a clarification about the sale price on which you will place it on the market. If you have not read the article before this, we suggest you do so, as it will have an impact on the final value you can get from the sale: Valuation of the property on sale: how and why? Now that you are ready to start promoting your property, showing it to the world and to all potential buyers who may generate interest in it, the question is: what are the best means of disclosure to be able to sell your home faster? There are several strategies you can adopt, and it is expected that, by this time, is already being accompanied by an experienced real estate agency and that facilitates the process . Still, if you want to be informed about the best strategies, keeping abreast, too, of current trends, this is the step that should not jump before starting the disclosure of the property. Putting the property on the market: everything you need to know Certainly, without being in the skin of a buyer, has come across real estate ads at various times, channels and platforms, without looking for them. This means that the work of the real estate agent or owner was well accomplished, because it made the announcement reach the most remote audience, and the best way to do it is through the channels that we suggest today . Currently, with the means at your disposal, you can easily get a simplified disclosure of the house you are selling , however, the results may not be as good as those you would get from a real estate agency, which not only does the work itself, how it guides you and helps you find the ideal buyer, sorting between those interested who really want to invest and buy your home, and those who are just curious but not really interested in buying a property. All these factors must be taken into account, so our number one advice is to let yourself be guided by a specialized professional. However, it is important, when receiving the monitoring of an agency or real estate consultant, who also has a notion of the best means of disclosure. Get to know them in depth and the impact each of them will have on the visibility of your ad. For sale signs, tarpaulins, posters or flyers When selling your home through a real estate agency, you can benefit from a more traditional type of disclosure, which includes the communication door to door , using flyers , posters posted on the street or in the window of the real estate, with listings, or the traditional For sale sign on the facade of the house you’re selling. These media can usually reach a good audience, however, will not be as effective as an online disclosure. Unfortunately, one of the disadvantages of this type of disclosure is that it is very limited to the geographical area of the area where the real estate agency is located and the house it is selling . An outsider, for example, will find the ads more difficult. However, it remains an excellent option to attract the interests of locals. Real estate portals The greater the visibility of the platform where your ads are, the greater the reach they will have. This is a rule by which you should be governed when placing your property on the market, choosing to choose only the portals with greater recognition and notoriety of the general public. Choose a real estate agency that advertises in the best real estate portals and make sure that all the conditions are met so that your ad has the highest quality: • Photos well lit and framed • Virtual tour • Video of the property • Full description with relevant information about the property • Address with geolocation • Contacts If by chance you are not working together with a real estate agency to help you sell your home, know that you can advertise your property for free in one of the largest real estate portals, such as SUPERCASA , where you can benefit from two free ads. Thus, the conclusion to draw is that always opt for the guidance of a real estate agency, which with its own resources will make your ad reach a larger audience. You can and should ask to follow the process, in order to make even more effective the disclosure strategy, and appeal to the real estate that entrusted your property is in the main real estate portals, with SUPERCASA and CASASAPO . Speed up the sales process and continue the journey to the next step!
Source: Freepik Author: Redaction We continue to explain everything about the process of selling a property, if you are an owner interested in this subject. Today, were talking about the valuation of the property when selling, its importance and how it can affect the deal. And if you havent read the previous articles, we advise you to do so: - You have a house you want to sell: what should you take into account? - The first step to selling a house: what should you do? - 4 essential valuation strategies when selling a house If youve read the articles mentioned above, youve already begun to realise how time-consuming and peculiar this process can be, especially if you want to increase the value of the property through internal and external improvements . However, despite being complex, carrying out a valuation is simpler than it seems , so well show you 1) how and where to get one and 2) the factors that influence valuations. Valuing the property to find the sale price: the importance Before you go ahead and advertise your property on the market, you need to determine a fair sale price , which can be conditioned by various factors (type, location, state of repair, nearby services, etc.) . Ideally, before you decide to go ahead with the sale, take a look at your property and make an assessment yourself: does it need work? Is there anything you can do to increase its value? By asking yourself these questions, youre immediately putting yourself in the role of a potential buyer , who is unlikely to pay the highest price for something they consider to be less than ideal. So, if its a used property thats several years old, identify the main vulnerabilities (chipped paint, an unkempt garden, old plumbing...) and try to improve them, or even fix them, in order to get the best value for the property. If youre looking for tips on how to carry out these improvements, as well as the associated benefits, costs and expenses , we recommend you read the articles Tips for remodelling your property without spending a lot of money and Are you going to remodelling your house? Find out about the associated costs . Once youve completed this phase, how can you get a property valuation? The quickest way is through online platforms , where you enter your propertys details and receive an analysis. You can find this solution on the SUPERCASA portal, under Property Valuation by Infocasa . The ideal way is through a real estate agency that can help you in a totally personalised way, with exclusive support dedicated to your needs, using its own platforms for real estate prospecting , Infocasa being the most complete and suitable for this task. What are the factors that influence the valuation of a property? Location is one of the most important factors and the one that weighs most heavily in the valuation of a property, but there are others that can make the price you ask for your home go up or down . Get to know them. Year of construction This variant is simple: the older the property, the lower the sale price. However, there may be exceptions depending on the state of conversion and the characteristics of the house, as well as any interventions that have been made to it - hence the importance of rehabilitation and remodelling. If its a newer house, youll have a better chance of getting a good price for it, but everything will depend on other factors. Type and areas The area of the house is what counts most after the location, followed by the type of property. Here we are obviously talking about the number of rooms and available space , which, whether larger or smaller, will have a bearing on the value attributed to the sale. A house with large areas will be valued more highly than a more enclosed property, but a house with more rooms and smaller areas can be valued just as highly. Energy efficiency As a current concern for many investors, it is common for a property with greater energy efficiency to be valued more highly than one with poorer performance. The type of materials used in the construction of the house, their quality and the finishes will also have an impact. A property with specialised features will be considered more attractive to investors. View from the property and services nearby A more isolated house, with few services nearby and a less desirable view, will be considered a less valued property than one close to several accesses and with an unobstructed view. Lets imagine, for example, a property by the beach, close to supermarkets, schools, pharmacies and other services, and with a sea view. Compared to a property located in a more secluded area, the price will tend to go up for the first property, as this is something that buyers can value, depending on their needs . Market trends Its important to emphasise that none of the factors listed above are fixed or absolute truths , because market trends also play a role, such as whats in demand at a certain time, the type of housing in vogue or locations that are more or less in demand as a result of socio-cultural or tourist phenomena. This volatile factor will influence the value of your property in one way or another, whether or not it takes into account all the factors listed above. So you already know: go to a real estate agency or consultant, show them the house you want to sell, and let them guide you through the process. Youll receive advice on the most appropriate price to sell your house for , in line with market trends, and speed up the process that will lead you to closing the deal!
Source: Freepik Author: Redaction Moving forward with works at home requires, from the outset, a good available budget and some patience , and it can be a complex process and with some associated concern, since unforeseen events can always appear that force you to spend more money. However, you do not need to be apprehensive, because there are tax benefits for certain properties that are subject to rehabilitation , and which we are making known today. If you are reading this article because you are selling your home and would like to improve it in order to increase its sale value and attract potential buyers , we suggest reading the article 4 essential valuation strategies in selling a house . And if you are in fact planning to move forward with works or renovations , you will find here all the necessary information about the expenses you can count on, charges and possible tax benefits. Get to know it! What is the first step before the work? Before hiring a team or construction company, we advise you to ask for different budgets . This is step number one when it comes to contractors, whether in your home or any other building that needs interventions. Any person responsible for the property, should start by asking for different budgets, contacting different professionals, and ask them for a complete evaluation of the specifications: how long the work will take, how much it will cost, what materials will be needed and what is the feasibility of the intervention. Based on the various scenarios, when analyzing the proposed budgets, you will have an initial perception of how much money you should have available for the renovations you want to perform in your home, preparing also for potential unforeseen and acquiring knowledge of the prices that are practiced in the market, for a better decision about which company is ideal to perform the work . It is important that you only consider budgets that already include VAT, because without this tax the value will be higher in the end, and may surprise you at the time of payment. When considering VAT, you get a real sense of the final value, being able to make adjustments to the materials contemplated according to the limit you have in your budget. A few points to remember: • You should not accept a budget just because yes , however, if you exceed the deadline that determines the period in which the conditions presented to you are valid, there may be changes and adjustments that were not contemplated. • To formalize the acceptance of the service ask for a written agreement to safeguard your rights - you can, in this case, sign the budget document, asking for the signature of the entity that will do the works, and this officialization makes the document a contract. • After all completed - contract, payment - an invoice must be issued . What fees are associated with construction costs? It is normal that the rates vary according to the type of goods or services provided, however, the Value Added Tax will be one of the taxes that will always have contemplated, varying its value. • In the case of a labour service, the 6% VAT rate will be applied; • Building materials are covered by a standard VAT rate of 23% (excluding value less than or equal to 20% of the total cost of the work; • For other complementary services, namely cleaning, maintenance of green spaces or other maintenance, the applicable VAT rate is 23%. It is most likely that different VAT rates appear on your invoice, and products and/or services in this situation should be identified separately. Note that the invoice must include the identification of the company providing the service , the identification of the customer , the detail of the goods and services invoiced, the dates on which the goods and/or services were delivered and the dates on which the payments were made, prior to the completion of the operations, if the date is not the same as the issue of the tax document. Know the tax benefits associated with the remodeling of a property Probably did not know, but the truth is that the rehabilitation of real estate can be associated with several tax benefits , namely through the reduction or exemption of VAT, IMI, IMT and IRS, generally applicable to properties located in Urban Rehabilitation Areas (ARU). With each benefit, there are criteria that we explain: VAT The lowest tax rate, of 6%, can be applied, according to the VAT Code, to contracts in real estate located in areas classified as ARU and to contracts carried out in real estate related to housing. IMI In the case of the Municipal Real Estate Tax, the exemption can last up to 3 years , in the event that the property targeted for rehabilitation is older than 30 years or is located in ARU, being exempt from paying the tax. IMT As with IMI, with the Municipal Property Transfer Tax you can also benefit from an exemption, in this case, if you buy a property with more than 30 years or that is located in an ARU, provided that it initiates rehabilitation works within 3 years from the date of purchase and, in case the property is already rehabilitated, is intended for the owner’s own and permanent housing, or even rented for this purpose. In the case of IMI and IMT, the benefits are still conditioned by the levels of conservation status, which must be improved, as well as a positive assessment and good requirements for energy efficiency and thermal quality. IRS In the IRS, there are some benefits associated, and in the case of the charges for the rehabilitation of real estate there may be a tax discount that reduces up to 30% of the expenses , up to the limit of € 500 if the property is located in an ARU and is recovered under the rehabilitation strategy - these are deductions applicable not only to works for own and permanent housing , but also to properties for rent. Then, in addition to the discount, you can deduct the expenses paid for maintenance and rehabilitation works in the properties for rent in Annex F of the IRS declaration, which concerns real estate income, provided that they are carried out up to 2 years before the start of the contract. Finally, associated with the IRS, it can obtain benefits generated by capital gains, provided that the property has been sold after the rehabilitation works, if it is located in an ARU and has an autonomous tax rate of 5%. In this specific case, the condition to receive this benefit is that the works have left the property in a state of conservation up to at least 2 levels above what was verified before the intervention, as well as a level of conservation, at least, Good. Are you ready to move forward with the redevelopment now that you know all the associated benefits, charges and taxes?
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