Source: Freepik Author: Redaction There are details that do not go unnoticed to potential buyers who are looking for a home, often taken as irrelevant or insignificant to those who create them. However, in the real estate market, there is immense selectivity on the part of those who search , and certain details may dictate the difference between an interest that leads the buyer to generate a lead or to pass your ad ahead in the listing. Errors in real estate ads can thus cost professionals dearly, driving away potential buyers and damaging the agency’s reputation. And so to help you avoid these mistakes and create compelling ads, we’ve compiled 4 tips that will help you. 1. Images that sell Some mistakes you may be making are: • Poorly lit photographs; • Narrow and unfavorable angles; • Show few photographs; • Do not include plans of the property. The quality of the photos presented in your ads is fundamental and decisive, especially the photo of the cover of the ad that, if it does not appeal to the potential customer, may cost you an entry in the ad and a possible lead. Thus, invest in attractive, high-resolution photographs with good lighting and favorable angles . Show the property in its most appealing state, looking to fix it, make it as beautiful as possible and with premium air, and do not forget to include also the plans of the property, in order to present the visitor of the ad all the details of the house and guide him through the divisions. 2. Immersive virtual tours You will probably forget to include in your ads this multimedia element, which is so important for those who are looking for a home and want to consult all the details of it, ensuring that it is ideal . Thus, offer virtual tours that allow buyers to explore the property from a distance, as if they were there in person. Incorporate virtual visits into your ads and use them to highlight the strengths of the property, creating a memorable experience for buyers. 3. Detailed and attractive descriptions Details you may be missing: • Specific description of the relevant characteristics of the property; • Emotion and benefits that emphasize the strengths of the property; • Tell a story through rich and descriptive language. In this case, a poorly designed ad will make it difficult to understand the details before the potential buyer , who will be misinformed, or will not have access to more concrete information, if the description lacks the elements we talked about above. Also, by using a very flat and unattractive speech, you won’t influence your potential buyer to call you to schedule a visit , which can be the final boost he needs to move forward. To get an appealing, concise and well written description, from the communicative and spelling point of view, we suggest using artificial intelligence platforms that help you build the text. You can give guidelines, so that the platform presents you a suggestion of description that contains exactly everything you want to say about the property, and innovates by creativity. Here’s an example of a captivating ad created with Artificial Intelligence: • Modern 3 bedroom apartment with amazing view in [City] This stunning 3 bedroom apartment, located in a prime area of [City], offers everything you need for a comfortable and luxurious life. With [floor area]m2 of indoor area and [outdoor area]m2 of terrace, this property benefits from: - [Describe the main attributes of the property, such as type of kitchen, bathrooms, etc.] - [Mention the benefits of the property, such as brightness, tranquility, etc.] - [Include details on location, such as proximity to schools, transport, etc.]. The professional photos and the 360º virtual visit allow you to explore the property from a distance and feel at home. Do not miss this unique opportunity! Contact us today to schedule a visit. [Name of Agency/Mediator] [Contact] [Site] [Social networks] By following these tips and using tools such as artificial intelligence platforms to help you, you will have greater ease in managing your time and avoid errors that could otherwise go unnoticed. 4. Highlights in the ads With highlights in your ads you will get a wider reach , and for this purpose, the suggestion is that you advertise your properties in SUPERCASA and acquire one or more of the highlights that are available . Through this strategy, and by disclosing in one of the main real estate portals in Portugal, with millions of monthly visitors, will pass trust and credibility. Listing property on SUPERCASA is synonymous with professionalism, trust and notoriety , and therefore any potential customer who is looking for home will more easily find your ads if they are in the right place. And with highlights, above all, it will have more visibility, appearing in the first positions of the listings, avoiding the main mistake that many mediators make: lack of care with the placement of ads. Improve your ads and close more sales!
Source: Freepik Author: Redaction The use of virtual visits is becoming essential in the real estate market, since this type of multimedia element improves ads and therefore attracts more qualified leads , functioning as a digital gateway that allows them to explore all the details of the property and get a real perception of whether or not it corresponds to what they are looking for. Thus, virtual visits are a powerful tool, and when choosing the right supplier, you will have advantages ranging from ease of creation, economic accessibility and technological innovation, providing a strategic , intelligent investment and high return rates. To obtain these benefits, it must thus ally itself with the strong brands of the market, such as the Virtual Tour by eGO Real Estate, of the leading real estate CRM in Portugal. By getting this innovative service, which you can have at your fingertips without having to spend a lot of time or money, you access a sea of possibilities that will transform your ads: • Accessible anytime, anywhere; • Provides maximum convenience and flexibility to potential customers; • Offers a realistic display of the property; • Generates, therefore, more interest in the property; • Reduces travel costs by increasing virtual visits to the property. But what are virtual visits? Virtual tours allow potential buyers to explore a property from a distance, as if they were there in person. Through 360º photography technology, visitors can navigate the property, see each room in detail and even move around the house . And how can virtual visits create wow moments? First of all, it is important to prepare the house before the time of collection of the images , doing, for this, a good home staging of the property, arranging and beautifying the spaces that will be captured by the camera. Only in this way can you get appealing images, which will create curiosity in the visitor to each new room, making him want to discover more. A beautiful house sale and therefore in order to create moments wow, make the property irresistible in the eyes of those who visit it. Secondly, to have a memorable virtual visit, that awakens in the potential buyer the urgency of the face-to-face visit or contact, illuminate the spaces to make the capture of the images clearer, brighter, appealing and interesting . In addition to improving the image quality, it will make the spaces more appealing and allow visitors to consult every small detail that, in a darker environment, could go unnoticed. And finally, make the right decisions: • Choose suitable cameras: all 360º cameras are compatible with the Virtual Tour by ego Real Estate, so any device of this kind will allow you to capture the images that will remain in the virtual visit; • Choose good angles: be smart when capturing the images, favoring the property through the choice of good angles of the property, which are appealing and create impact; • Use virtual visits as part of your marketing strategy : virtual visits can be a powerful tool for marketing your real estate agency, so use them to create engaging marketing campaigns and generate more leads. Virtual visits are the key to good business, as they are an innovative tool that will help you stand out from the competition, but also reach more potential buyers. Start using virtual tours today and see the difference they can make in your business! Try the Virtual Tour by eGO Real Estate and give a new air to your ads.
Source: Freepik Author: Redaction In order to stay one step ahead of your clients needs and desires, you need to start by studying them, understanding them and finding the answers to their requests , because this is the only way to create good business relationships and provide the best possible service. In this process, you need to understand your customers search patterns, as well as the trends, expectations and reasons why they are looking for a home. Selecting the right arguments will only work if you are well prepared to meet the needs of your audience , and to do so, capture valuable data on their behaviour and trends. Here are some examples to help you: What is your customers motivation for buying or selling? To this question, you can ask one of two questions: - What is their main reason for looking for a house to buy? - Why do you want to sell your house? By answering these questions, your client will give you invaluable information that will serve as a starting point for negotiating your services , and you can help them either buy or sell, and it is from here that you will have to select the arguments to steer them in the right direction, meeting their needs. In this sense, and because its not always easy to keep track of this information, use a CRM that allows you to create opportunities and record conversations, information about the proposals made to the client, follow-ups made by your team or any kind of information that is useful for following up the negotiation. Youll find this type of tool in the eGO Real Estate CRM , which you can request a demo of here . What type of property does your client want to buy? This is extremely useful information, because when dealing with a wide range of investors, you need to be prepared to present them with all kinds of options. The most common may be second-hand property, followed by new build. For the latter type of property, the ideal is to optimise the way you advertise your developments, helping your potential clients to identify what theyre looking for more quickly, through tables with fractions, prices, areas and other useful information that will lead them more quickly to generate a request for a visit, which you can display on your website. But you can also, by joining the SUPERCASA property portal, add highlights to the properties you select. All these solutions will help your client with their initial enquiry, generating higher conversion rates. Put yourself in the role of the buyer or seller and ensure that you meet their needs , objectives and ideals by using technological solutions that allow you to increase the visibility of your properties and keep an organised record of the interactions you have with these clients. Keep your business organised, well managed and optimised with the help of the eGO Real Estate CRM, which offers solutions for invoicing, website creation, property management, among many others.
Source: Freepik Author: Redaction When selling a property, one of the most complex parts of the process is the definition of the sale price, since too high a price can drive away potential buyers, while too low a price can mean losing money. This is where the importance of using platforms such as Infocasa and the dissemination in portals such as SUPERCASA comes in, because by combining the experience of this real estate portal with the vast database of Infocasa, valuable tools to determine the fair value of the property. Why is price so important? First of all, a good price will attract buyers. A competitive price will attract a greater number of potential buyers, increasing the chances of finding the ideal buyer, willing to pay the fair value for the house they are selling. Then, by setting the right price, you will sell the property faster, since houses with prices suited to the market tend to generate greater interest. This will prevent your property from being stuck in the market for months, which can lead to devaluations. And finally, price is extremely important to maximize profit, because by setting the right price, you will ensure that you are getting the best and highest possible return on your investment in disclosure. How can SUPERCASA and Infocasa help? First of all, SUPERCASA is one of the most sought after Portuguese portals by buyers, who search for houses for sale in SUPERCASA, leading those who advertise their properties here to have, therefore, a huge visibility. And together with Infocasa, which you can obtain to create comparative market analysis, analyze the properties of the competition or search for various types of properties that are in the market , will have access to various features that allow you to compare and set the price of your property, based on similar properties in the same area. Infocasa will provide you with invaluable help at this stage , providing you with information on actual sales prices in your area and allowing you to get a more accurate assessment of the properties you have for sale. Remember that the right price is the key to success in the sale of your property, and so you can not fail to explore the tools and services available, either in SUPERCASA, which gives you access to highlights and other advantages, as Infocasa, the largest real estate metasearch platform in Portugal. Make sure you’re making the most informed decision for your growth! If you’re looking for more tips like this, read: How to establish a good network of contacts? , FSBO Leads: understand and activate your strategy and Attract talent in your agency with these 5 tips
Source: Freepik Author: Redaction In todays digital world, user experience is highly valued and fundamental to the success of any business, and in the property sector this is no different. Potential buyers want access to detailed, immersive information about the properties they are considering buying , and virtual tours are the perfect way to offer that more in-depth look at a property listing. Virtual tours allow users to explore a property as if they were there in person , by being able to click and drag their mouse, or via a mobile device, exploring every nook and cranny as if they were visiting in person. As well as saving time and money for everyone involved, buyers will get a good idea of the property theyre interested in before booking a visit in person. Get leads with a website prepared with 360º solutions With an eGO Real Estate website , which you can personalise to your liking and make unique, youll get better SEO performance , which means youll rank well in organic search results, and youll make the user experience much more satisfying and fruitful. Through this type of site you can implement virtual tours and other functionalities that will result in a greater return , namely in qualified leads. With a 360º Kit, which will make your site unique and with access to integrated state-of-the-art technology, you will have the possibility of placing banners of properties with virtual tours on your homepage, which will immediately draw users attention to your properties with virtual tours, but also the possibility of adding an exclusive search filter for properties with these characteristics, allowing users to find them more easily. You can create a great draw by adding your own virtual tour tab in the property details , which should include information about the virtual tour (hotspots and information points), but also an exclusive page for properties with 360º photos or virtual tours, which can be used to promote your properties to a wider audience. Finally, with eGOs features, you can include contact forms with the option to book a live virtual tour, giving potential buyers more freedom to ask questions about the property and book a virtual tour with an agent. You will immediately have - A greater number of leads; - Fewer unnecessary bookings; - Improved user experience; - Faster sales. Choose eGO Real Estate solutions, which include a synergy of a complete real estate website with virtual tours, from eGO Virtual Tour , and give your user an experience that will push them more quickly towards closing a sale.
Source: Freepik Author: Redaction According to the National Institute of Statistics (INE), in the data shared last Friday, June 21, house purchase in Portugal is decreasing, with a drop of 4.1% in the first three months of the year. This decrease also manifested an impact on house prices, which in the same period increased 7%, despite being the least significant increase since the first quarter of 2021 . In the first quarter of 2024, the Housing Price Index (IPHab) increased 7.0% year-on-year, down 0.8 percentage points (p.p) from the previous quarter, corresponding to the least significant price increase since the first quarter of 2021 , indicates the statistical office in the statistical bulletin. Thus, compared to the fourth quarter of last year, real estate prices rose 0.6%, less than in the previous period, in which the increase had been 1.3%. The prices of used properties, on the other hand, grew at a higher pace compared to the value of new homes for sale , in the period under analysis, which according to INE, is the first price reduction in this category since the third quarter of 2020 (increase of 1.5% in the 4th quarter of 2023). Keep abreast of similar themes: Wealth of the Portuguese is more concentrated in housing
Source: SUPERCASA Author: Redaction There are more and more real estate agencies that compete with each other to grab a home-seeking target audience and, in order to stand out, strategies that capture the attention of these potential customers and make them want to contact you to contract their services. One of the strategies, usually the one that nourishes more and better results, is the improvement of the real estate site, which can be used as a decoy for more fundraisers and requests for visits. If you haven’t heard of the eGO Virtual Tour then stay to know what you’re missing. Technological revolution just one click away By combining the Virtual Tour eGO with a good real estate website , you’ll have the tools you need to attract more customers, streamline sales and boost your business to new heights. With just one membership, getting a real estate site eGO Real Estate together with the eGO Virtual Tour, you will have access to better conditions to make your business grow. Virtual tours for all properties Allow your customers to explore every corner of your properties in an immersive and detailed way, without having to leave home. Virtual tours offer a unique, effective experience, which can increase the interest of buyers by reducing the time needed to schedule in-person visits. A safe and well-positioned website Get your online presence guaranteed with a professional website, optimized for search engines and with a current design. Your website will be the gateway to new customers, conveying credibility and professionalism to your brand. The eGO Real Estate is more than a CRM, it is a partner With the unique benefits of a joint membership to the virtual tours of eGO Real Estate and the real estate site, which can be fully customized by you, you will have resources that will be worth every cent of your investment. Editing and assembly by professionals The specialized team of ego Real Estate ensures the entire process, from the design of the site to the editing of the images for the final assembly of your virtual visit. You won’t have to worry about anything. Compatibility with any 360º camera You can use your favorite camera to capture the photos of the virtual tour, because ego offers compatibility with all these types of cameras. You get flexibility and practicality. Better positioning in search engines With ego services you will be able to increase the visibility of your website and attract more organic customers, because by having a website optimized for the main search engines, you will stand out from the competition. It will be found more easily by your potential customers. Secure and protected website Ensure peace of mind that your website is protected from any cyber attack and intrusions. The security of your website and your customers data is ensured, as it is our priority. Current design and exclusive features A modern and intuitive design, combined with exclusive features for the real estate sector, guarantee a pleasant and efficient browsing experience for your customers. You’ll have an attractive website with cutting-edge technology. With the eGO Virtual Tour and a real estate site eGO Real Estate you will be investing in the future of your real estate business. Don’t waste any more time and get in touch with the ego.
Source: Freepik Author: Redaction Have you ever wondered if those who visit your site find everything they need? In many cases, the answer may be no. There are some features that may be missing from your real estate site, which can make all the difference in closing. O ne of these essential features is online property valuation, a service that allows your website visitors to get an estimate of the market value of your property. But what are the advantages of offering this service on your website? To begin with, you’ll get more qualified leads, since by offering property valuation online, you’ll be able to capture leads from potential customers who are interested in selling or buying a property. The user who generates these leads will have a demonstrated interest in the real estate market, which makes him more likely to be converted into a customer. Then, in addition to the qualitative factor, there is the question of the information you will be able to collect with these reviews, which will be available on your site in an exclusive menu. A person who arrives and is interested in obtaining the information that the feature offers will fill in your data and property data, providing valuable information to your database. You will be raising a potential customer who will bear fruit in the future. So write it down: • More and better leads; • More data from potential owner customers; • Best Fundraisers; • More sales. Where can you get this kind of functionality? With the eGO Real Estate CRM , which allows you to customize your website according to your needs, you can integrate this real estate appraisal solution and many others, boosting not only your SEO and organic traffic, quality of the service you are providing to your user . Thus, you can contact the eGO and ask for the integration of the Real Estate Valuation feature , which in addition to generating qualified leads and providing valuable information, will be a feature highly appreciated by your customers, increasing their notoriety and recognition in the market. The eGO is a CRM that gives you a lot of advantages and this real estate appraiser, which may be missing on your site, will change the way potential customers see your services. And why is it: • Easy to use • Customizable • Accessible If you are looking for a way to generate more qualified leads, differentiate your website from the competition and provide valuable service to your customers, then the property valuation functionality of eGO Real Estate CRM is the ideal solution for you. Remember: offering valuable service to your customers will be key to closing more deals.
Source: Freepik Author: Redaction The payment in compliance is nothing more than a legal mechanism, provided for in the Portuguese Civil Code, in articles 837 to 841, which allows the debtor to deliver a good to the creditor as payment of the debt , even if this good is different from the originally agreed. In Portugal, the payment in compliance is particularly important for owners , especially in the context of housing credit. What is in compliance? Also called payment in payment, the payment in fulfillment is a form of payment of the debt, namely credits, and its procedure does not arise from a payment in cash, but in goods. That is, a person with a debt can propose to the creditor the settlement of that debt with a good, using it as a form of payment, instead of money , a situation where the payment in compliance that, to be considered valid, must be accompanied by an agreement between the parties, in this case, creditor and debtor. Without this pledge in fulfillment, the creditor could proceed with the pledge, in order to receive money from the seized assets, however, through a mutual agreement, the debt is extinguished, after the pledge in fulfillment (or payment). What about the mortgage? In the case of residential credit, more specifically, the payment in compliance allows the debtor, with the knowledge of the bank, to transfer ownership of the property to the bank in exchange for the cancellation of the debt, which entails some advantages. Avoids the execution of the property The first advantage is the fact that you do not have to see your property pawned, because the deed in compliance will prevent the forced sale of it, emerging as an alternative to judicial execution. Keeps you as the owner of the property Applicable only in some situations, you can reach agreement with the bank for the stipulation of a grace period before the definitive delivery of the property. Limits debts The payment in compliance extinguishes the debt in question, preventing the growth of interest and other charges. Friendly solution It is an amicable solution between debtor and creditor. Advantages for the debtor In addition to avoiding the execution of the property, keeping it in the possession of the debtor, will allow to limit the debts, since, when delivering the property to the bank, the debt of the debtor against the mortgage credit is extinguished, which prevents the growth of interest and other charges. But the main advantage is that it is a negotiated solution, which allows an amicable solution, without conflicts or the emotional strain of a judicial process. Advantages for the creditor For the creditor, the payment in compliance emerges as a positive alternative, because, in addition to receiving the payment of the debt, it will avoid the costs of execution, which in addition to being a lengthy process, is quite expensive. Therefore, you already know: the payment in compliance is an extremely advantageous legal instrument in cases of default, especially for mortgage lenders, but also for creditors, who can expedite this process more amicably. We suggest you also read: Can you calculate your effort rate? Find out everything
Source: Freepik Author: Redaction An enhanced user experience on your site will make all the difference when deciding whether or not to generate a contact request or choose your services. They are details such as the design of the site, the user experience, the interactivity or the elegance of the notes that create impact, interest and fascination. With a modern and attractive website , it will generate many more contact requests than with a dated, unintuitive and slow website, but still you need to innovate for the difference, because not all agencies work with the same audience and you have to customize and adapt your site to the type of property you sell. With regard to developments , they are a very specific area of activity in the real estate market, usually associated with a type of investor, with different characteristics and needs, who need their own disclosure space. So, innovate for the positive and know 3 exclusive advantages of selling your ventures through your website. Detailed information of the fractions of the enterprise A good announcement will have a table of fractions of enterprises , and a good site will have this functionality in an elegant, complete and intuitive way, presenting tables with price, areas, typologies, among other information. With this type of table integrated into your site, you will quickly inform your potential client about the fractions associated with each of the real estate projects, generating a more qualified lead. Present the project without leaving the site Using a slideshow of images, which shows all the divisions of the property, does not force the user to enter the detail of the same, and can also use a Landing page advertising specifically for the enterprise that is selling. Through this exclusive page, which may have a different design, increases the conversion rate , as you are promoting a premium experience for the visitor, who may eventually be a potential buyer. In addition , without leaving the page, and by allowing the potential customer to see all the ventures at once, through a panel of ventures, you will be improving the user experience, increasing your time on the site. Streamlines interaction with your customer Directly on the website you can have a chat with an open channel for your potential customer to contact you or ask you questions about what you are seeing, increasing the interaction that is established and the connection between you and the potential buyer. This quick interaction will make your client feel confident in your work, but above all, will demonstrate, on your side, a good follow-up which, consequently, will create greater affinity, taste for your services and interest in the property. All these features can be obtained through the eGO Real Estate , which allows you to combine tools and actions, directly on the site, to improve performance, SEO and user interest.
Source: Freepik Author: Redaction As we explained in previous articles, SEO plays a key role in the reach that your company has in digital , because only through these mechanisms will you be able to reach your target audience more effectively and, consequently, get the results you want. By using SEO techniques, you’ll create better interactions with customers and potential customers , since most people use Google to search, so your main goal has to be just one: that your site appears in the first positions of the search. To get this positioning, it is essential to make yourself endowed with a well-built site at the level of SEO, with unique features that attract new visitors , as a quality SEO will promote not only the capture of more leads to the site , like more qualified traffic and better organic performance , and the longer people stay on your site, the better results you get. For this to work, you must join the best platforms providers of sites, namely the eGO Real Estate that, in a matter of minutes, will look at your site and, through a specialized consultancy, will tell you exactly what to change. Make a strategic decision: change your website to improve SEO By having a better SEO, you will also have other associated advantages , namely a stronger and recognized brand , because your image will be strengthened, and will transmit greater credibility and trust to your customers and potential customers. Investing in a premium eGO Real Estate site is the strategic decision that will drive your business to success, dictating the difference between your agency and another with less investment in this digital part. Benefits you can count on The eGO Real Estate team will take care of everything for you, ensuring that all Keywords and meta tags are populated to benefit your site’s SEO, but also through an analysis that will improve the features you have associated with . If you want, in addition to improving your online presence, boost the visibility of your real estate ads, you will find in the eGO Real Estate the right solutions to catalyze this disclosure. With a property disclosure kit integrated on your website you can obtain: • Custom icons; • Slideshows of images; • Autoplay of photographs, • Interactive property features, details and description; • Banners targeted to your area of expertise. Make the most of the solutions at your disposal and increase the visibility of your company! Sell more properties with a successful website.
Source: Freepik Author: Redaction Having a premium website is an investment that only the best property consultants can afford, because they know that this is the main channel for attracting potential clients, who will visit the site and see the agency as a potential investment in services . A good website is what makes the difference between a memorable real estate agency, with good digital performance, and others with less visibility and less investment in this channel, which consequently generate worse results. So dont be left behind and invest in your website by upgrading to a premium eGO Real Estate website , which helps you personalise and humanise the experience for your target audience. What are the main differences between a normal site and a premium site? To begin with, premium eGO Real Estate sites have a fresh, modern layout that elevates the user experience , as they convey professionalism. For the same reason, they also make it easier to navigate the site, helping to boost targeted and qualified traffic . These are differentiated and exclusive websites with innovative designs, chosen by the agency or consultant, which provide a personalised experience for those who visit them, with the possibility of including and integrating tailor-made features . In this way, you can choose the features that you value most and those that are most geared towards the activity of your target audience, and integrate them in such a way as to generate interest and, consequently, more leads. Still not convinced? Here are the main advantages - Easy navigation: allow users to easily find what theyre looking for through intuitive menus and advanced search filters; - Detailed and attractive property pages: present your properties with professional photographs, complete descriptions and immersive virtual tours, and attract the attention of your potential buyer; - CRM-integrated operating system: manage your leads efficiently, while tracking the progress of each negotiation and maximising your chances of closing deals. And if youre looking for other articles with tips for the property market, we suggest: After-sales follow-up in real estate: the key points , How to move into the new digital age? 4 tips and Get to grips with Smart SEO
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