Source: Freepik Author: Redaction The Balcão Único do Prédio (BUPi) is a platform aimed at owners of rustic and mixed properties, with the aim of mapping, understanding and valorising Portuguese territory . So far, BUPi already has 1.94 million registrations , and the Ministry of Justice expects to end the year with two million geo-references. It is therefore hoped that by the end of the month the owners of 30 per cent of the geographical area without a land registry will be known. In other words, by adding this data to that already acquired, 90 per cent of the area will be known in terms of use, occupation and ownership , according to the Secretary of State for Justice. Registering properties on BUPi will make it possible to know their boundaries, as well as their owners, something that is essential due to the high number of outdated information due to inheritances or unregistered sales. In 2020, the platform started using a simplified cadastre to facilitate this process. Although this process was prolonged because of the pandemic, in 2023 there were twice as many registrations, with parishes across the country already fully registered, said Pedro Tavares. The georeferenced area of the 153 municipalities without a land registry is expected to reach 50% in 2024 and 70% in 2025, when the simplified registry, funded under the Recovery and Resilience Programme, will be completed. Read also: Topographical survey: how important is it? or What factors influence the value of a property?
Source: Freepik Author: Redaction On Monday 4 December, an earthquake with a magnitude of 2.1 on the Richter scale was felt on Terceira Island . This was one of several seismic events that occur frequently throughout the Azores archipelago , which led the Court of Auditors to carry out an audit which found that, in the territory of the Azores, there are no restrictions on the construction of buildings in areas of high seismic risk. As such, the Court of Auditors is asking for studies to be carried out on seismic risk in the Azores, so that property development strategies can be drawn up that take this factor into account. Between 2010 and 2018, several studies were carried out in this area, however, there is no known municipal spatial planning plan that has carried out an assessment of buildings and activities located in areas of seismic, volcanic, geotechnical and flood risk , with a view to the possible relocation of buildings and uses and the adoption of technical criteria that minimise risks to people and property , says the adviser responsible for the Court of Auditors report, Cristina Flora. This has a major impact on the region, since the construction sector does not have land-use planning instruments that allow it to be aware of the seismic risk associated with the site when carrying out new construction, except in the municipalities of Praia da Vitoria and Horta . Following the audit, the Court of Auditors recommended that the municipalities and regional government of the Azores draw up land-use plans by island, which should be finalised within the next three years and include the risks associated with each zone. In addition to the Azores, the recommendations also extend to the country as a whole, as it is located in a geographical area with a high seismic risk. Suggested reading: Wooden buildings: trend for 2024? or Public Works Barometer: Promoted tenders increase by 73 per cent
Source: Freepik Author: Redaction The Christmas season is always a time when demand and supply increase exponentially . Although the property sector sees a slowdown in the market during the month of December, it is essential to take advantage of these times of greater consumer bustle to implement new methods and boost your business. So, get into the festive spirit in the best possible way, start planning your business communication and be the first to be remembered by your clients and potential clients. To succeed in this task, SUPERCASA Notícias offers you some tips for revamping your estate agencys marketing this Christmas. 1. Planning and management This is the ideal time to adjust your communication and marketing plan to your current needs . Carry out some research to better understand market trends and the types of content that are being used and get the best return. A good option for facilitating the processes of planning and managing your marketing strategy is to use a property management CRM such as eGO Real Estate . With this software you can record all your contacts and contact requests in one place, plan and create communication campaigns, track your clients preferences and analyse the results of all your work . 2. Social Media Digital marketing is increasingly becoming an ally for attracting more clients and more properties. As such, you can use social media to create Christmas campaigns , create and promote partnerships and use your creativity to develop different content that will set you apart from your competition. Using social media will expand the reach of your business, allowing you to gain greater credibility with your target audience and attract more customers. 3. Festive communication There are various means you can use to communicate with your customers and potential customers , including: - Newsletter; - Email; - Messages. Make use of all the means at your disposal to send your contacts Happy Holidays messages , and you can also take the opportunity to create campaigns that correspond to their interests. In this way, youll be able to show your audience that your agency prioritises the relationship it establishes with its clients , increasing the chances of retaining their loyalty. Take advantage of the Christmas season to renew your agencys strategies! This is an opportune moment not only to strengthen the relationships you have with your clients, but also to attract new potential clients. And for more tips, keep following SUPERCASA Notícias !
Source: Freepik Author: Redaction The JLL Christmas market was held at the consultancys headquarters in Lisbon, according to the press release sent to SUPERCASA Notícias . This charitable initiative brought together various social organisations, providing a unique experience for the companys employees, friends, clients and partners to buy Christmas presents and contribute to various organisations with which JLL does ongoing work throughout the year. With the active collaboration of all the participants who visited the market, the initiativ e raised around €4,000, which will go entirely to the various organisations that took part . JLL provides the space and amenities, and the associations bring their products or services. Its part of our DNA to get involved with the community and contribute to various causes with which we identify, especially in a challenging climate such as that experienced by many families in Portugal. Following on from the success we had last year, it was imperative for us to repeat another edition, at this time of year which is so conducive to consumption, and can be an excellent option for channelling support to these associations. Its the perfect window for fundraising - people need to buy Christmas presents, and the associations need to sell to continue their work, explains Patrícia Araújo, Head of Corporate Social Responsibility at JLL . This is the second year that JLL has organised this event and it has once again embraced the mission of supporting non-profit organisations , giving them the opportunity to raise funds for their causes . Several brands took part in this market, such as Thirst Project Portugal, Capiti, MatitiBag, SOUMA, Dona Ajuda, Semear, Café Joyeux and Reshape Ceramics. In this way, the consultancy shows once again that these kinds of events are always very well received and that it is possible to help energise associations by giving them the chance to sell their products and the resources they need to continue developing their essential work in the community where they operate. We would like to thank everyone who visited the JLL Christmas solidarity market and contributed to the growth of these organisations. The spirit shown by everyone is truly inspiring and reflects JLLs commitment to maintaining a positive role in the community, concludes Patrícia Araújo, Head of Corporate Social Responsibility at JLL. JLL aims to make this solidarity initiative an annual tradition, reinforcing its commitment to making a difference and promoting the Christmas spirit through sharing and solidarity. If youre already in the Christmas spirit, SUPERCASA Notícias recommends: Buying a house at Christmas time: the cheapest properties or Christmas markets: discover the biggest in Portugal
Source: Freepik Author: Redaction To build a successful business that can easily adapt to the constant changes in the real estate market, it is essential to work on your agencys brand so that it is easily recognised within the sector. Its essential to realise how important branding is to your business, and developing this aspect of your company will only be possible through marketing strategies that encompass all the elements you publicise and the way you publicise them, making them easily identifiable as yours. This type of strategy is known as branding and can significantly increase your agencys recognition in the property market. What are the advantages? Working on your brand correctly will allow you to publicise your company to potential clients, but this is not the only advantage. A well thought-out and applied brand will give your clients a sense of professionalism , which in turn will give them more confidence. The estate agents with the biggest brand and presence will always be the ones that potential clients think of first, hence the importance of building a good brand. How do you build a good property brand? 1. Visual appearance A companys visual identity is what distinguishes and represents it on the market. This element is characterised by the various visual components that must be congruent on all the platforms where it is found, be they physical or digital. A strong brand is easily recognisable through its image, but for this to happen, it is essential to carry out in-depth studies of colours, formats and nomenclature. 2. Focus on the consumer In order to win over your target audience, it is essential to have a customer-centred approach, which is a key element in creating a relationship of trust with your clients . The more attention you pay to users, the better their experience will be, which will have a positive return for your agency, either because the client decides to use your services again in the future or because they recommend them to friends and family. 3. Trends Keeping up with trends, not only in the market but also in the type of content that your company publishes, will enable you to stay up to date and relevant in the property market. So its important to keep up to date with whats new and apply it according to the needs of your audience. 4. Content Nowadays, information is valued by the vast majority of people, and there is a growing demand for relevant data, positive interactions and interesting content that will strengthen the relationship between your brand and the consumer. Try to create different types of content that are relevant to your potential customers, offering answers, ideas, suggestions and solutions . 5. Publicising Any strategy you decide to implement, however good it may be, will only work if it is equally well publicised. To do this, it is essential to know your target audience, understand their needs and meet them. 6. Social media Use social networks to share the content you create . As well as posting your property adverts, you can share different types of content with your target audience, from blog articles to photos and videos about your agency. 7. Track the results Once youve implemented branding strategies, its crucial to monitor their results. This is because only then will you be able to see whether your strategies are really working and what kind of changes you need to make to increase your presence in the market. This is also an important step in receiving feedback from your customers and potential customers , through comments they can leave on your content. A good evaluation can be the factor that leads more interested parties to choose your agency, as well as allowing you to show a little more of your knowledge of the property market Bear in mind that the results are not immediate and it may take a few months before you start to notice the effects of your strategies, so its essential to be patient . Did you like our suggestions? To help you build your brand, its essential that you also read: What cant be missing from a property consultants business card , How to get more traffic to your property website: 4 tips and Real estate agency: the importance of good positioning
Source: Freepik Author: Redaction In large cities, a major problem has arisen related to the lack of space to build new infrastructures, which affects their growth and drives citizens away from large urban centres. It is in this context that the Retrofit concept arises, a solution that allows existing properties to be rehabilitated for residential and commercial purposes. This alternative first appeared in Europe , but has become popular all over the world as a revitalisation process that increases the useful life of buildings while preserving their form. What is Retrofit and what is it used for? Retrofit has emerged as a solution to the lack of space for new construction, resolving obstacles in outdated structures or those in inadequate condition, making improvements to the property while preserving the buildings history and structure. This process is especially beneficial for heritage sites whose legislation does not allow the architectural structure to be replaced or modified , thus making it possible to carry out a sustainable restoration that adapts the structure according to new technologies and without losing the original elements. Retrofit can therefore be used in buildings and equipment, for example through the installation of air conditioning, outdated or dilapidated electrical, plumbing or sanitary installations, and fire protection. What are the main advantages? The Retrofit refurbishment process makes it possible to maintain historical heritage and combine it with sustainability, innovation and conservation in large urban areas. In addition, this process makes it possible to increase the value of the property on the real estate market by modernising the facilities, while always complying with safety standards and rules. Retrofit is also a solution that can reduce the propertys maintenance costs, since the structural elements remain the same and only need to be restored rather than rebuilt. This process also extends the useful life of the property, resolving any structural problems that may exist and thus making the property more attractive and more valuable on the property market. How can you apply Retrofit to your property? To apply this process of property restoration, you should always opt for professionals specialised in the area, such as architects or engineers, who can better understand what can be done at a structural and technological level in the building. Care should always be taken to reduce the impacts of the work by analysing the intervention measures in a structured and planned way. When starting the process, these are some of the steps that should be carefully considered: - Impacts of the work; - Project development; - Planning the work; - Creating controlled demolition processes, monitoring the structure of the building; - Adapting the electrical, sanitary and plumbing systems; - Finishes and coatings; - Façade and landscaping. This is a trend that is expected to grow exponentially over the years and is a solution that is increasingly valued by the property market , especially in large urban centres, due to the need to revitalise cities and reuse existing spaces. Did you like this topic? We suggest you read: Want to rehabilitate a property? Check out SUPERCASAs findings or Building a house: what are the specifications?
Source: Freepik Author: Redaction Nowadays, the real estate website is your agencys digital shop window , where potential clients have their first contact with your services and your property portfolio. Therefore, in order to have a successful agency, it is essential to work on your property website in order to attract more traffic to it. As you know, in the property market first impressions are very important and can dictate whether a client chooses you or a competing estate agency. So SUPERCASA Notícias gives you the best tips fo r increasing the number of visitors to your website and thus increasing the number of leads you receive. 1. Website accessibility Did you know that 92% of potential clients of a real estate agency use their mobile devices to carry out their searches during the process of buying a property? Because of this, Google has changed its algorithm to place websites that are compatible with the mobile version in the top positions. It is therefore essential to invest in a responsive website that is easily accessible on any device, as users have quickly abandoned sites that are difficult to navigate or have little functionality. In addition, you should check that all the buttons and links work , that the information is easy to find and that it is presented in a logical and easy-to-understand way. 2. Keywords To achieve the best positions in search engines, it is essential to apply SEO techniques such as using keywords in the title of your property website pages. Remember that this strategy must be used thoughtfully. The words should be placed intentionally and within the hierarchy of the content, i.e. keywords in titles have more relevance than in the text alone. So try to optimise the title of every page on your site with market search terms, namely the correct nomenclature for each real estate professional and the detailed terminology of your properties, as well as their type and location. An excellent way to use this resource is by creating exclusive pages that provide information on what its like to live in your area, something you can achieve with eGO Real Estate websites . This solution will not only enable your site to be found more easily, it will also allow you to publicise the area in which you work , show your knowledge of it, and have a differentiating element that will set you apart from your competition. 3. Blog A property website isnt just for displaying your property portfolio, as this tool can also be used to share different types of relevant content that will pique the interest of potential buyers . Creating content consistently will i ncrease your chances of appearing in the first results of Google searches and is an element that creates the need for users to return to your site. On this page, you can publish opinion pieces from the professionals and partners you work with, articles and news from the property market and customer satisfaction testimonials. If you dont have time, know that eGO Real Estates premium and personalised sites allow you to share current SUPERCASA Notícias stories with your clients. 4. Update your site frequently To increase the number of clicks on your website, it is essential that it is up-to-date and meets the needs of your target audience. As such, you should carry out a complete overhaul of your site on a regular basis , with the aim of eliminating outdated properties, confirming that the information provided is correct and up-to-date, and ensuring that all the information on your site is organised correctly and intuitively for your customers. Interested in giving it a try? Speak to one of eGO Real Estates experts and get a free consultation on your website.
Source: Freepik Author: Redaction Working in the property sector requires professionals to be constantly aware of market fluctuations and the actions of their competitors . The market is constantly changing, whether due to the fluctuations in supply and demand for property, the slowdown in the economy or even the large number of estate agents competing with each other to win the best deals. Despite the climate of competition in the sector, finding ways to collaborate is essential to doing more business and having a successful company. This is where the Multiple Listing Service (MLS) comes in. Its a property collaboration system whose aim is to bring together the listings of various estate agents and promote properties in a single network of professionals . MLS allows property professionals to share their properties with other members and quickly find the ideal client . The aim is to realise a pooling of resources between two entities : Professionals who have clients , but dont have a property portfolio that matches their needs, find in this system a list of properties from other agencies that they can present to their clients and make a sale ; Professionals who have a large property portfolio find it easier to find buyers through the list of contacts from other agencies . What are the advantages of the MLS? Working with an MLS system promotes the efficiency of the property professional, increasing the chances of success in a competitive industry where it is sometimes difficult to obtain results. These are the advantages you can enjoy by joining an MLS system like eGO MLS Portugal: 1. Information sharing Get to know the property portfolios of other professionals and share your properties to find clients quickly ; 2. Simplicity The process of buying and selling property is made simple r by centralising property listings; 3. Detailed information Usually, each listing includes all the essential information about the property , such as location , price and relevant contact details ; 4. Database The large number of properties available creates a database that estate agents can consult, not only to find out which properties are available, but also to get the most accurate market value ; 5. Commissions This system is based on the principle of sharing , with the commissions from the sale being shared equally between the two parties involved in the deal; 6. Collaboration There is an ethical partnership between property professionals which allows them to work in co-operation and collaboration with greater confidence ; 7. Recruitment With MLS you can increase your property portfolio and extend your list of contacts without having to increase your human resources; 8. Greater exposure Achieve greater visibility with your clients and partners . Do you want to be part of the largest national property-sharing network among real estate agents? Get to know eGO MLS Portugal and start working with the best property partners, increasing the profitability of your business. Read also: Attract more foreign clients: tips for attracting them
Source: Freepik Author: Redaction In October 2023, based on data from the monthly survey carried out by AICCOPN among entrepreneurs in the sector who work in the Urban Rehabilitation segment, to which SUPERCASA Notícias had access, there was an acceleration in the rate of recovery of the main qualitative indicators. The Level of Activity index saw a further acceleration in growth, showing a positive variation of 6.6 per cent year-on-year. The Order Book indicator fell slightly by 0.5 per cent year-on-year, a significant recovery from the -7.3 per cent recorded in the previous month. The estimate of the time expected to work at a normal pace, i.e. contracted production in October, stood at 9.7 months, an increase on the 9.3 months recorded in the previous month. Read also: Public Works Barometer: Promoted tenders increase by 73 per cent
Source: Freepik Author: Redaction A consultant who is just entering the market will look for tools that help them simplify their work and manage time and tasks efficiently , leading them to look for platforms that allow them to have all their business management in one place. They want to communicate with clients simply and immediately , and manage their property portfolios from anywhere, via direct access to their smartphone. The goal? To close more sales and be recognized as a trusted professional, attracting more clients interested in their services. The solution? The most complete CRM on the market, eGO Real Estate. The eGO Real Estate CRM has proved to be indispensable in the day-to-day running of real estate agencies, and the proof is that it has been on the market for over 20 years and is still the No. 1 choice of the most renowned companies in the sector today , who dont give up on having the best technological tools at their side . It is the partner of many agencies that best knows and follows the real estate market in Portugal, and integrates everything they need during their working days. There is no CRM like eGO in Portugal Sandra Camelo, managing partner of SCI Imobiliária The truth is that clients who use eGO recognize on a daily basis the added value of managing their properties, clients, real estate portals and website on a single platform . eGO is a CRM with various features that help to analyze the performance of the agency and the team in a more detailed and intuitive way: We use eGO a lot and [we can] get information here that [...] is extremely important for us to see how the team is performing, the companys performance, the percentage of closures, the percentage of visits we make SCI Imobiliária From data management, metrics and the possibility of extracting reports to analyze the performance of consultants and the agency, eGO Real Estate allows agencies to integrate more than 200 national portals - with exclusive advertising for SUPERCASA and CASA SAPO - and international ones, receiving leads from the portals directly into the CRM . In this way, they can work on contacts more efficiently and quickly. .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } By using eGO, agencies dont need separate software to deal with invoicing and all the tax bureaucracy, as the eGO platform already integrates this solution, duly certified by the AT , and at no extra cost. In addition, they can promote their online presence with a state-of-the-art real estate website, optimized to appear in search engine results , which increases the visibility of their properties and the recognition of their personal brand. Its easy for a consultant to share properties with a client via social networks without leaving eGO, while also being able to send out a newsletter or microsite to publicize a specific property, manage their administrative processes and keep track of the stages of each registration, all using the same CRM. The range of possibilities is vast, making it the favorite platform of real estate agents who use it: On a national level, its the best tool a company can have. SCI Real Estate Agencies have everything they need to advertise and promote their property portfolio in a professional and distinctive way without leaving the platform. For agencies looking for the best CRM, we could translate eGO Real into 6 main advantages: - Company and team management - Client and property portfolio management - Advertising on the largest and best range of national and international portals - Online presence with a state-of-the-art real estate website - Digital marketing tools (social networks, SMS, newsletters, etc.) - Integrated invoicing certified by the AT Are you curious and want to make a difference in your business? Ask for a free demo and, with the support of our team, see how easy and intuitive it is to use eGO Real Estate on a daily basis.
Source: Freepik Author: Redaction With the slowdown in the property market, it is crucial to dedicate yourself to prospecting strategies and tools in order to keep up with the market and guarantee the continued success of your business. Technological advances have made it possible to open up new possibilities for attracting clients, and this strategy were talking about today is here to help. What is Outbound Marketing? Outbound Marketing , represented as one of the main marketing strategies , is a process of active market prospecting , making it possible to reach potential customers directly. Advantages of using Outbound Marketing Outbound Marketing, unlike other sales strategies, provides results from the very first action, making it more efficient and boosting property sales. Outbound Marketing guarantees: Greater and more direct impact; Reduced sales cycle; Progress in conversion to property purchase; Greater interaction with potential clients; Higher response rate. Know your target audience To guarantee results with Outbound, it is necessary to have a properly defined target audience so that they can be impacted by the persuasion tools applied . This list of contacts can be generated through landing pages , for example, and then worked on with a CRM to help with the whole process of negotiating with the client. The eGO Real Estate Management CRM can facilitate the negotiation process thanks to its numerous functionalities. Equipped with tools that allow you to follow up with clients, create marketing campaigns and handle sales opportunities , among many others, it is currently the perfect CRM for those looking for an integrated solution with cutting-edge technology, accessible anywhere and with an irresistible price/quality ratio. If you choose to use CRM in your day-to-day business and in defining your fundraising strategies, do so in conjunction with other strategic actions, which we present to you: Use printed communication Fundraising based on attraction and visual impact is one of the great advantages of printed communication. You can develop flyers, billboards or even print your contact details as a consultant for better identification and reference to your work. Have an online presence Establish your digital presence and create adverts for your properties to send out to potential clients. Make your presence felt at property events For success and returns to be achieved, the visibility of the property professional or agency is imperative. In this way, taking part in events in the area increases your notoriety and facilitates active prospecting to close deals. If you want to learn more about the best marketing strategies and how to get the most return, invest in your knowledge and take part in specialised training for the real estate market, such as eGO Real Estate webinars and face-to-face training . Come and learn about the best strategies and be the first to attract more clients, even in a slowing market!
Source: Freepik Author: Redaction There is now a greater commitment to the future on the part of companies , which are increasingly investing in measures aimed at the well-being of their employees, the communities in which they operate and the protection of the planet. It was in this context that Environmental, Social, and Corporate Governance (ESG) emerged, which in Portuguese can be translated as environmental, social and good corporate governance practices. This is a set of pillars created by the United Nations (UN) Global Compact in partnership with the World Bank , related to the UNs 17 Sustainable Development Goals (SDGs), whose aim is to assess the performance and sustainability of companies, particularly in the area of the environment, social relations and the transparency of their practices. What are the ESG Pillars? The implementation of good environmental practices has been increasing over the years, mainly due to natural disasters and pandemics, which have made it clear to companies that financial sustainability is dependent on environmental and social sustainability. As such, more and more companies are developing programmes based on ESG practices, namely: Environmental - taking greater care with carbon emissions and energy efficiency, using renewable energies, conserving natural resources and reducing pollution and waste; Social - developing better working conditions and labour relations, policies that ensure diversity, as well as responsible investment and safety; Governance - anti-corruption practices, business ethics and fair corporate policies. How ESG works in the property market ESG can have a significant impact on the property sector through the promotion of sustainability and the implementation of positive practices, in a scenario where the demand for developments with environmental certificates has increased , as has the preference for real estate agencies that demonstrate this concern. To implement ESG practices in your agency you can: - Solicit sustainable projects , with green building practices and energy-efficient technologies; - Support local social projects; - Promote diversity and inclusion within the company; - Establish policies and guidelines that promote transparency in your business; - Create a secure whistleblowing channel; - Creating communication about your agencys efforts to implement sustainable practices. There are also various certifications that can help you assess a propertys performance. Knowing about them can be an advantage that will make you stand out from the competition, increasing the success and reputation of your estate agency. Adopting approaches geared towards environmental, social and governance sustainability is an asset for your business, as it will create a differentiating factor that will attract investors and meet customers high expectations, as well as contributing to a more sustainable and responsible future . Related to this topic, read: What certificates should my property have? SUPERCASA answers or How to maximise natural resources in construction
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