Source: Freepik Author: Redaction According to Mário Centeno, Governor of the Bank of Portugal (BdP), the housing crisis requires a balanced approach, where it is crucial to increase housing construction without creating an oversupply. Centeno acknowledges that the construction sector has been at a virtual standstill for the last decade, emphasizing the devastating effects of housing crises on the economy, which need time to be resolved. During a lecture to economics students at Vila Real de Santo António Secondary School, Centeno stressed the importance of preparation in order to take advantage of opportunities, warning of the prolonged impacts of housing crises . He pointed to the consequences of the 2008/2009 financial crisis and sovereign debts in Europe, which significantly damaged the construction sector in Portugal. Centeno noted that stagnant supply combined with growing demand has boosted property prices in Portugal since 2014, especially due to demand from foreigners. However, he pointed out that the increase in housing supply is a slow process, contributing to the maintenance of high prices. The former finance minister also emphasized that Portugal has not experienced significant population growth to justify the increase in demand for housing, unlike countries such as China and Japan, which are facing an opposite crisis with a surplus of housing, leaving a warning of the risks of a housing crisis and its ability to cause substantial economic damage, as seen in other European countries in the past. To avoid a housing crisis, the BdP governor advocates a gradual increase in the supply of housing , but with caution to avoid an excess that could trigger a supply crisis in the future. Follow these and other topics in SUPERCASA News
Source: Freepik Author: Redaction Portugal is celebrating half a century since the Carnation Revolution, a milestone that not only ended a long dictatorship, but also triggered significant transformations in the countrys housing scene. In the last 50 years, the number of homes in Portugal has more than doubled, providing a significant increase in the availability of housing for families . In addition, the quality of housing has improved considerably , with a drastic reduction in the lack of basic services such as electricity, piped water and sanitation. These improvements are testimony to the progress made in providing adequate housing for Portuguese citizens. However, despite the increase in housing stock, significant challenges remain. Finding a decent home remains an arduous task for many Portuguese, especially due to the shortage of supply and constantly escalating prices , making the housing market increasingly competitive. One notable change is the growing prevalence of vacation homes over main residences. This phenomenon reflects not only the evolution of the tourism sector, but also policies to encourage foreign real estate investment, such as gold visas. Despite the increase in the number of homes, the problem of empty homes persists , presenting additional challenges. The new government is proposing measures to address these challenges, including incentives for first-time home buyers and the rehabilitation of empty homes, but the implementation of these policies may encounter obstacles without a parliamentary majority. As Portugal celebrates 50 years of democracy, the issue of housing continues to be a central point of debate and action, highlighting the need for comprehensive and sustainable solutions to guarantee access to decent housing for all citizens. Read also: More than 273,000 pensioners would receive less than €278 in 2022 and Lack of labor causes construction costs to rise
Source: Freepik Author: Redaction There are strategies that you may be missing and that can make all the difference in your monthly sales. If you are a real estate professional, know that it is essential to have a good team, trained and focused on making more sales, but also good management platforms that can accompany and help you at all times of the day. These are the pillars for good business, but there are concrete guidelines that we explain to you. 1. Work with omnichannel platforms If you’re not familiar with the term omnichannel, don’t worry, it’s simpler than you think. This type of management presupposes a strategy that offers customers any service channel offered by the brand, and that can be the real estate site, social networks or visit request forms. Thus, you will provide your services in an omnipresent way, with multiple channels where potential customers can contact you or consult your properties and/ or schedule a visit request. This multi-channel experience will increase the levels of brand awareness as well as its visibility , allowing greater efficiency from the point of view of communication and the means used to reach your customer and potential customer. To be able to put this strategy into practice you just need to create an action plan, at an early stage, and see in which channels you are interested or makes sense to be present . Then, you should centralize your content to an audience , strategically segmenting your content to the various strands of your sales funnel . At a more advanced stage , using management platforms such as CRM Ego Real Estate, you should integrate all strategic areas of your company in one place and monitor results . Through the eGO, it can integrate real estate website, leads it receives from real estate portals and social networks, contact lists, real estate portfolio, ongoing sales opportunities, tasks, bureaucratic processes, invoicing, and a whole host of other things, saving not only time but resources . Click here to learn more. 2. Target your audience well To achieve good results, knowing what matters to your audience is essential. In real estate this segmentation will not be difficult, because they are very specific audiences and can be divided between people who are looking for a house to buy, people who want to actively sell their home or owners with properties available to sell. To segment your audience, you only need to evaluate aspects such as the demographics and characteristics of your audience, directing content that touches them in a psychosocial way. In the demographic part, it will evaluate basic information such as age, gender, occupation, marital status, and psychosocial analysis should pay attention to their problems, needs and desires, among others. It will be from this analysis that you will be able to define one or more tones of communication for your company, which will act with your audience to generate interest, connection and conversion. 3. Use SEO to your advantage Search Engine Optimization is fundamental for those who seek recognition and increase their online sales , being a concept that is related to the positioning of the site in search engines such as Google . So, to establish a good SEO, you must have a good website. And to have a good website, you do not need to spend a lot of money, being able to invest in a website with integration to your CRM , more specifically, an ego Real Estate website. By choosing such a site, you can choose from a more personalized site, in which you choose exactly the features and layouts that you want to see mirrored as your showcase, or a premium website with state-of-the-art technology and exclusive features that will grow your online presence. If in doubt, you can always schedule a free consultation with the expert eGO team and get the best advice. Still, we leave you the following indications to use SEO in your favor: you must establish the objectives you want to achieve, set the tone of communication of your business, create assertive and relevant content for your target audience and take you on a journey to purchase, use relevant keywords and develop a link building strategy, creating anchors for the various platforms where your brand has a presence. Do you know where to start? With the help of the ego Real Estate team, you will quickly grow your sales!
Source: Freepik Author: Redaction Although house prices continue to rise in Portugal, at the end of last year there was a slowdown in most of the most populous municipalities compared to the previous quarter. According to data released on Tuesday by the National Statistics Institute (INE), the median house price rose by 7.9% compared to the same period in 2022, reaching 1619 euros per square meter. This represents a drop of 1.3% compared to the median price in the third quarter of 2023 , marking a reversal in the upward trend that had been in place since the fourth quarter of 2022, according to INE. All the municipalities with more than 100,000 inhabitants in Greater Lisbon, the Setúbal peninsula and the Porto Metropolitan Area, with the exception of Santa Maria da Feira and Gondomar, recorded median house prices higher than the national average in the fourth quarter. However, INE points out that there was a slowdown in house prices in quarterly terms in 18 of the 24 municipalities with more than one hundred thousand inhabitants , including the nine municipalities of Greater Lisbon. From the third to the fourth quarter, the year-on-year rate of change increased in six of the most populous municipalities , with the biggest variations in Maia and Vila Nova de Famalicão. On the other hand, prices fell in the municipalities of Porto and Lisbon, with the biggest drop at a national level in Funchal , among the most populous municipalities. Lisbon remains the region with the highest prices , with the municipalities of Cascais, Loulé, Lagos, Vila do Bispo and Oeiras standing out. INE also points out that in the Algarve and Greater Lisbon there are price differentials between municipalities that can exceed two thousand euros per square meter. Want to read more about housing? SUPERCASA News recommends: Minister says “supply shock” needed in housing and Lack of housing in the northern region: CCDR-N indicates solutions
Source: Freepik Author: Redaction One of the areas that can be most impacted by the metaverse is the real estate market, so it is important to keep abreast of what involves and implies this virtual space. The technological revolutions will occur more and more sharply in your day to day as a professional, so to keep as up to date as possible, we will let you know, in this article, what is this innovative technological concept. Imagine a digital universe where you can interact with other people, sell your properties, schedule visits and even create and establish relationships, network and contacts of potential customers. In a very simplified way, this is all that is possible to do in the metaverse that, through a personalized avatar that represents it, allows more direct interactions. What is the metaverse and what are the possibilities? We’ve already explained a bit of what you can do in the metaverse above, but to get an even clearer idea, imagine online gaming platforms like The Sims, which will offer some of the experiences that the metaverse promises. We talk about concrete social interactions in a 3D environment, which allow a lot of possibilities. Related to the real estate market, an experience in the metaverse can allow trade in virtual and physical products, including real estate. Through this digital space, you can take potential customers on visits and close deals with them, renting them a virtual space in the metaverse or even selling them a physical property in reality, being able to visit it in the virtual world. This type of visits comes to leverage the world of virtual visits, which begin to gain traction for those who are connected and have interest in this type of technology, and one of the biggest news of the year is the brand Virtual Tour by ego Real Estate , that was created with the purpose of facilitating the access of this technology to real estate professionals of all segments. The metaverse allied to the real estate market Imagine being able to explore a property in great detail, in a 360 degree experience, and without leaving the comfort of your home. This is the experience that the Virtual Tour offers you. Through this feature, integrated in the leading real estate management CRM in Portugal , you can: • Visit properties from a distance: explore homes, apartments and other types of properties anywhere in the world without having to move around; • Explore every detail: make a pre-selection of properties before scheduling in-person visits, saving time and money; • Make more informed decisions: feel like you’re really inside the property, with realistic images from all angles. The Virtual Tour is an extremely valuable platform for both buyers and real estate agents, offering a fully immersive experience that can change the way business is done in this sector. For buyers, it allows a more practical and efficient shopping experience. For sellers, it helps to value the property and attract more potential buyers, facilitating the work of raising, selling and even their productivity. The metaverse and the virtual tours are at their beginning , with an enormous potential yet to be explored, however, we can foresee, in the future, even more innovations. The Virtual Tour is just one example of how the metaverse is transforming the real estate market.
Source: Freepik Author: Redaction In a press release sent to SUPERCASA Notícias , JLL announces the launch of its latest residential project located in the picturesque region of Carvoeiro, in the Algarve - Lumina Villas . This new exclusive condominium consists of 58 townhouses and redefines the concept of living with elegance and comfort , through an unparalleled residential experience in the heart of the Algarve. Lumina Villas offers a variety of spacious units, ready to live, ranging from typologies T2 to T2 + 1, with 153 m 2 . Each villa is meticulously designed to offer the perfect balance between contemporary style and functionality, providing a living environment of true comfort. A distinctive feature of this condo is its commitment to the well-being and leisure of residents. It offers a wide range of amenities including a swimming pool, a bar, a playground for the little ones, 24 hour security and ample parking for greater accessibility and comfort of the residents. One of the most captivating assets of some of these villas is the stunning sea view, especially from the top floor. It is something rare soon very valued, especially in the Algarve, explains Patrícia Barão, Head of Residential at JLL, in the note received by SUPERCASA Notícias . This setting promotes a serene environment, so that residents can relax and enjoy the surrounding nature. The privileged location is also a highlight, since it is located a few minutes from Carvoeiro beach and the village center. Future residents of these unique houses will have easy access to a variety of restaurants, shops and recreational activities, he adds. With prices starting at 400,000 euros, Lumina Villas is a very attractive investment, both for those looking for a first home, and for those who want a second home in the Algarve . Read also: Office occupancy in 2024 more than doubled from 2023
Source: Freepik Author: Redaction The user licence was no longer compulsory after the new licensing simplex came into force in January of this year following a legislative amendment aimed at simplifying procedures and licences. However, there are records that this legislative change is causing problems, with several houses for sale on the market without a license , promoted by investment funds that acquire portfolios of bad loans to banks. From the beginning the diploma was criticized and dismayed, dropping the obligation of use licenses or technical sheets of housing in the sale of houses, leading the sector to react with criticism and warnings. First of all, it was felt a lack of consideration of families who want to buy a house, since, in this way, they can buy houses without a license, often being prevented from accessing housing credits. Still, the new legislation gave impetus to the real estate market, with more houses coming to the market to be sold, increasing the housing supply in Portugal . In the advertisements, the absence of the user license or the fact that the box has to be carried under simplex are indicated. Although there are several ads with these indications, there are many others that do not provide due information to potential buyers, creating the risk of having houses for sale without proper licenses, which has led to the Notaries Order (ON) to prepare to present a repeal of the standard , so that the transmission of the property with the municipal consultation, in order to know whether or not it is licensed, is again mandatory. Follow more topics like this: About 1.5 million PARI cases were initiated in 2023 , Real estate scams: what you should do to avoid this situation or New urban simplex is generating confusion in municipalities
Source: Pexels Author: Redaction In the first quarter of 2024, 73,700 m 2 of office space were occupied in Lisbon, a volume that surpasses by almost four times the 19,300 m 2 traded in the same period of 2023. In Porto, the occupation in the first three months of this year amounted to 18,000 m 2 , more than doubling the approximately 7,700 m 2 taken in the same quarter. In quarterly terms, occupancy grew 82% in Lisbon and 91% in Porto. The data are disclosed by JLL in the framework of its monthly analysis report to this sector, Office Flashpoint , received in a statement by the newsroom of SUPERCASA Notícias . The consultant contributed to the high dynamics of these markets, having worked in operations that correspond to 42% in terms of number of businesses in the quarter in Lisbon and 50% in Porto in terms of area occupied. The activity of Lisbon in the quarter was marked by two large operations, which together correspond to 59% of the occupied area. Namely the acquisition of 26,700 m 2 by Caixa Geral de Depósitos in the Well Be building, in Parque das Nações, and of 17,000 m 2 by an undisclosed entity in the Álvaro Pais 2 building, in the New Office Areas. Without prejudice, removed the effect of these operations, the market would have grown 55% compared to last year, marking the return of large transactions. In fact, in the quarter under analysis, 41 office occupancy operations were carried out in Lisbon, of which 9 involved areas greater than 1,000 m 2 , including the taking of 1,860 m 2 in the Torre Oriente do Colombo, by Advance Care, in an operation carried out in March and advised by JLL. In the first quarter, Parque das Nações, with 39% of the take-up, was the most dynamic zone, followed by New Office Areas, with 35% of the total. In terms of demand, there is clear evidence of Financial Services companies, reflecting some of the largest operations in the quarter, generating 65% of all activity. In Porto, there is also the reactivation of large operations this year, with 6 of the 22 transactions of the quarter involving areas greater than 1,000 m2. More recently, in March, the transactions of 4,000 m 2 occupied by a company in the Matosinhos Office Center are evident, as well as another 3,000 m 2 by Alten no Sousa Aroso 959, the latter a business also mediated by JLL. In the quarter in question, it was the area of Matosinhos that was most evident, with a share of 43% of the occupation registered in Porto. On the demand side, TMT’s & Utilities companies were the major lever of the office market in Porto, with 59% of the accumulated take-up. Sofia Tavares, Head of Office Leasing at JLL, comments: Q1 results make us very excited for the year’s projections. Porto, maintaining lower activity levels than Lisbon, has a healthy dynamic and good demand rates. In Lisbon, even if we annul the effect of the two large transactions, which naturally do not constitute a usual market pattern, we would have a quarter occupancy around 30,000 m2. This translates to annual growth of over 50%, which is an excellent indicator of demand activity. If we keep this pace, we will reset the activity to the average usual market transaction levels, reversing last year’s slump. Follow other similar topics in SUPERCASA Notícias
Source: SUPERCASA Author: Redaction When you’re looking for a house, a lot of people don’t give up a garage . When you have a house with garage, you benefit from advantages that properties without this division can not guarantee you, namely parking spaces and extra storage space. In addition, having a garage is, nowadays, much more than having a space where you can fix your car or other vehicles, being an extra room of your home that you can organize the way you want. You can turn it into a workshop for your DIY, a dance or yoga studio, a gym or even a small, closed natural oasis where you enjoy quality time. Therefore, a garage is a huge plus and one of the most sought-after attributes. If you are looking for a home, and looking for one specifically with this feature, check out the 7 options that SUPERCASA brings you today and do not hesitate to contact the advertiser to schedule a visit! 3 bedroom apartment in Gondomar, Porto - 250.000€ Semi-detached House T2 Triplex in Nazaré, Leiria - 280.000€ House T6 in Sintra, Lisbon - 385.000€ 1 bedroom apartment in Grândola, Setúbal - 440.000€ Detached House T4 Duplex in Nazaré, Leiria - 465.000€ 3 bedroom apartment in Cascais, Lisbon - 573.000€ 2 bedroom apartment in Estrela, Lisbon - 950.000€ Discover also: Buy house in the coastal strip: 8 unmissable options
Source: Freepik Author: Redaction Miguel Pinto Luz, Minister of Infrastructure and Housing, admitted last Thursday, April 17, the need for a supply shock in housing, through a response that goes through a collective effort. We need to unite, the sector needs to be united in a pragmatic effort, he said, at the opening of the debate Public Housing Policies: Strategies and Solutions. In this context, he said that all together we can find solutions , referring to the public and private sectors, owners and individuals. On the measures proposed by the Government, Pinto Luz also stressed that a shock of supply is necessary, since only with more offer will it be possible to respond to this scourge referring to the lack of access to housing that is increasingly felt by the Portuguese population. He added that the solution will not be combated in a way congregated, not dogmatic, without ideological complexes, where everyone can contribute, leaving still an appeal not to rely on the current government for accusations and blame. Do not count on this Government for this game of passing blame [...] that everything that has been done in the past is wrong. No, a lot is fine, another has to be corrected, another has to be done differently and another has not been done at all , he said. Regarding the public offer of housing, he indicated that private initiative is essential for this supply shock that is absolutely necessary. Follow SUPERCASA Notícias for more current topics in Portugal
Source: Freepik Author: Redaction Crowdfunding is an innovative modality that allows companies to raise financial resources through the collaboration of a large number of investors, through a democratization of access to capital. It is a trend that has opened doors to projects that would previously be unfeasible, being extremely appealing to companies looking for new investments, especially in the area of real estate. For professionals in the area, crowdfunding emerges as a powerful tool, since it diversifies investments, captures resources for new projects and retains customers , and if you still have doubts about how it works, in this article you will find the main characteristics of this type of financing, applied to real estate, and its advantages. What is crowdfunding and how can it be applied to real estate? Real estate crowdfunding works as an online platform that connects investors looking for financing to real estate projects , and it is through this platform that they can allocate amounts, usually from € 50, and receive interest returns and/or profit participations from the project. Find out in which situations you can apply this type of financing. Financing of new ventures Crowdfunding can be applied to the realization of projects involving, for example, the construction of houses, apartments, commercial buildings, warehouses or other types of real estate. Remodeling and revitalization of real estate Crowdfunding platforms can be used to raise funds for the remodeling and revitalization of old properties in Portugal , which may contribute to the valuation of degraded areas, as well as the revitalization of urban centers. Land acquisition In this area, crowdfunding can be used to finance the acquisition of land, enabling companies and investors to acquire strategic areas for future projects . Projects of social impact Real estate crowdfunding in Portugal can also be used to finance projects of social impact, namely for the construction of social housing or for the revitalization of more vulnerable communities. Through the various types of possible applications for crowdfunding, there are also advantages for professionals in the sector, which translate into greater access to capital, diversification of investments, customer loyalty and increased visibility , because this type of platform not only allows diversifying investments, but also offers great visibility and helps to attract new customers and partners. It is especially appealing to small and medium-sized enterprises, which may have difficulty obtaining funding through financial institutions. In practice, crowdfunding can be applied by creating projects , which should be disclosed, and choosing one of several crowdfunding platforms. Consolidate your presence in the market through the knowledge of other tips related to the real estate market: Tangible and intangible brand: understand and boost your brand , Have a business? Meet 3 trends in marketing and Real estate speculation: know this concept
Source: Freepik Author: Redaction It was last Thursday, April 18, that the president of the Commission for Coordination and Regional Development of the North (CCDR-N), António Cunha, defended the need to assess demographics, migratory flows, employment or spatial planning to solve housing problems . It is not possible to solve the housing problem [in Portugal] without considering demography and migratory flows, employment and social security, spatial planning and the urbanity of our urban agglomerations, said António Cunha. Thus, from the perspective of the committee leader, the challenge requires the recognition that in the North coexist social contexts of great diversity , where vulnerabilities and inequalities emerge with characteristics and intensities that are also different , leaving the exception that the region presents a housing stock where own housing predominates, and the residual lease and insufficient provision of public housing . One of the challenges of the PROT-Norte program is precisely A more inclusive, fair and equitable North for all, which should go to public discussion in the second half of this year. António Cunha also recalled that the difficulties and vulnerabilities of access to the housing market have been accumulating, affecting families with lower incomes, such as intermediate incomes: in a context of marked spatial, economic and social differences, as in the North, today it is absolutely essential to develop integrated territorial approaches that allow the use and use of existing resources, also seeking to promote inclusive, integrative processes and at different scales: national, regional and local . Thus, the challenge is to improve access to living conditions and housing itself , with the leader pointing out that it is a central challenge of territorial policy, in that it is urgent to counter existing socio-economic inequalities, having as reference the principles of territorial cohesion, equity and spatial justice. There is a territorial contrast in terms of housing, with areas (such as the metropolitan agglomeration and the main urban centers in the northwest) where access to adequate housing to household income is increasingly difficult, and others (as is the case with the lower density interior areas) with good access, but poor habitability conditions , he explains. And it ends: at the same time, we have to recognize that public policy in support of housing itself has encouraged new construction and fostered suburban expansion, neglecting proximity to the workplace and services of general interest and, consequently, increasing flows workhouse, the almost always inadequate use of public transport and increased use of the car itself, not contributing to the improvement of people’s quality of life . Follow these and more themes in SUPERCASA Notícias
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