Source: Freepik Author: Redaction In linguistic terms, and to better understand at an early stage what tangible and intangible assets are, we begin by explaining to you that these are terms that refer to elements of physical reach . Tangible assets are, for example, a chair, a house or a key, while intangible assets are things with incorporeal existence, such as business plans or brand strategies that, although they can be documented, do not exist on the tangible plane. Understanding these concepts can help you understand the various components of your business , with a set of processes that materialize and dematerialize in different dynamics of your communication and brand strategy. Once it is created, a brand can be tangible or intangible, depending on the path that is made to increase its notoriety and recognition in the market , and that goes through good management and strategic plan . An intangible brand is the goal you want to reach if you want your brand to be easily recognized by the public, simply and effectively, and can be an advantageous goal for companies with franchises that want to grow in the market. Tangible vs. Intangible: the main characteristics If you have doubts about what these concepts mean, then we explain them, in a schematic way, to help you understand how you can make them into goals for your own brand and business , and how they materialize. A tangible mark will be • A brand with physical elements that represent the company, such as the logo, the name and the services provided. • It has intrinsic visible and tangible aspects of the brand , which create a first impression on customers and directly influence their buying decisions. An intangible brand is • A brand represented by values, with reputation, experience and notoriety about what it offers to its customers. • It is composed of intangible elements (not palpable) that differentiate the company from the competition and create emotional ties with its audience. In the real estate market, the reputation of the company and the quality of service are two of the most crucial factors for a customer to choose their services , and represent intangible brands to their essence, as they will have associated feelings of trust, fidelity, recognition and strength. On the other hand, tangible brands concern what they present to the customer , such as the property portfolio, the quality of the image, the location of their stores and the perception that people have about the company. How to build a strong brand in real estate? To truly achieve success in the real estate market, you must combine the tangible and intangible brand strategy in your company , conceiving a strong image, impeccable reputation and a portfolio of high-quality real estate. One of the biggest mistakes made in building an intangible brand is the lack of monitoring that is given to customers, creating difficulty in retaining them and achieving a sustainable and strong growth that allows it to be recognized in the market. But also, a strong intangible brand, with low quality properties in its portfolio, and poor customer service, certainly will also have enough difficulty in asserting itself as a strong brand and conqueror of great notoriety, because the true strategy to achieve intangibility lies in the junction of the two types of brands. That is, invest in quality at all levels and aspects of your business. And where to start? Logo and visual image of your brand Invest in a strong visual image for your brand , with an easily recognized logo that anyone can associate with your services. To get this kind of recognition, you have to invest heavily in the channels where you will promote your brand , spreading it in the subconscious of your audience. The CRM Imobiliário eGO Real Estate can help you with this part of the strategy , having at your disposal services that create logos for your company and personalized brochures, by specialized designers, which you can use in your communications and broadcast through various channels . Personalized follow-up Make sure to provide your customers with the best possible follow-up , doing everything in your power to satisfy them and meet their needs. This care and detail will keep them happy with their services, lead them to recommend your company and help their loyalty . For all this , you must keep an organized record of the monitoring and interactions you have with them, and may have, in the CRM ego Real Estate, records with the contacts where you record the monitoring that is done, requests for visits, opportunities, leads that you receive , and for owners with whom you do business, an exclusive portal that you can share with them to give them access to information about the property they have for sale. Communicate in a clear and assertive way In this regard, you should establish the brand values, your tone of voice, the way products or services are communicated, and the type of speech you will use for each of the channels you have at your disposal. For all this, you should create a marketing plan that involves not only the brand strategy but also the communication strategy. A successful communication will be one that, in addition to promoting products and services and presenting them clearly and assertively, also mirrors the personality of the brand and its values, with a coherent image and that easily distinguishes itself in the eyes of the recipients. Once again, through the ego, you will be able to create this type of communication campaigns, being able to create newsletters where you defend and intensify your tone of communication , focusing on topics of interest related to your area of expertise, or exclusive Landing pages for a premium service or unique product presentation, with forms you can create to get information about questions or requests from your audience. Through all these strategies, you will be closer to your audience and will be able to reach the intangible goal, being able to consolidate your brand as a reference in the market. Invest in a solid construction of your tangible and intangible brand, making yourself known to the market and paving the way for continuous and sustainable growth.
Source: SUPERCASA Author: Redaction With services in several areas, Pereirapisco.Creativity is a family business with a diversity of services related not only to real estate, but also to other aspects, including architecture, engineering, construction, audiovisual, graphic design and advertising. Thus, to stand out in a highly competitive market, showing its valences and attributes, Pereirapisco.Creativity invested in the services of CRM eGO Real Estate , and Paulo Pisco, CEO and founder of Pereirapisco.Creativity explained to SUPERCASA Notícias how it is to benefit from this partnership. There is a great capacity for integration. Using the ego well saves a lot of time About Pereirapisco.Creativity , Paulo Pisco reinforces the differentiating approach that has always guided his vision and, upon hearing about the Real Estate ego, immediately believed in the potential of the partnership: Nowadays, you don’t buy a chair, you buy a service associated with the chair, and our perspective has always been that. And real estate can hardly be just real estate. Real estate is a system that goes from the empathy we have with people who are selling their homes [to those who buy]. It’s a whole process that sometimes surpasses people’s own consciousness, and that’s where the Real Estate ego management platform came in, to help streamline that contact and proximity. Pereirapisco.Creativity’s first contact with the eGO was in a workshop dedicated to real estate, where they could recognize the numerous advantages of membership. Did the workshop you attended have an impact on your decision to embrace the ego? The Workshop had a lot of impact because we had already heard about the ego and your portals - SUPERCASA and CASASAPO . What awakened us was to realize that, at that time, there was an integration that could make our activity more efficient. And there was also, on our part, the perception that is the fact that CRM is integrated with the site - the premium site that we joined . Nowadays, you don’t buy a chair, you buy a service associated with the chair, and our perspective has always been that What led you to invest in a premium ego Real Estate site? For the sake of sophistication and beauty, it was a site that seemed very interesting and, with all these features integrated , it was very important for the type of activity, and for our positioning in the market - and even for our personal and professional life, because we, as a family, cherish our time and therefore the more efficient we make the company and its operation, the easier it will be to do business without giving up something so important that is our well-being, our quality of life. We had changed our site less than a year ago but did not have this integration with the rest of the activity, nor the quality that your premium site has, and therefore, in recent times, We made a great effort to make the website and the ego tool operational as soon as possible. It was a big bet. How was the initial follow-up phase? This was a custom process. We had to adapt the whole ego and the whole site to our reality, and wanted to highlight the ability and satisfaction we felt . There is an openness and capacity for understanding and bringing objectives to fruition, and we are very satisfied. So the side of accompaniment and the side of looking at us as unique, helped a lot . That’s what made us also choose. There was this perspective that has later become a reality. (...) we made a great effort to make the site and the ego tool operational as soon as possible. It was a strong bet What, in your opinion, are the great advantages of the ego? There is a great capacity for integration . Using the tool well saves a lot of time, because there is usually a set of activities that we produce separately that, here, allows us to be fully integrated. And I would also like to highlight the issue of assistance to our difficulties, which is a quick one. About your site, what differentiates it? We have always bet on a site since the beginning of the creation of this company, so the site was always a strong bet. Nowadays this is very important, because it is our face, let’s say, is our showcase. It is more important than the physical store. But I highlight the beauty and functionality. It’s beautiful and functional. (...) I also highlight the issue of assistance to our difficulties, which is quick So, do you have positive feedback about the Real Estate ego? Very positive. Very positive because we were now at a stage where it is important to make a set of upgrades and, in that sense, these tools - which is not one, are several -, came at the right time for us to be able to do this upgrade. And as we realize that you are also always growing, I think we will grow together. See the video of the interview captured. .embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }
Source: Pexels Author: Redaction According to Knight Frank ’s latest report on the global real estate market, received in a statement by SUPERCASA Notícias newsroom, the average house price continued to rise in the last four months of 2023 . The Global House Price Index now released by London-based real estate and offices on five continents, a Portuguese partner company Quintela and Penalva, reveals that prices are rising at a faster pace since the end of 2022. The report also indicates an average annual growth of 3.9% taking into account the main markets analyzed. Of the 56 markets monitored, only 18 saw prices decrease in the fourth quarter, a decrease from the previous quarter, when 21 markets showed the same trend. The main driver of rising prices has been product shortages in many markets. This is the case in the US, where rising mortgage rates have discouraged potential real estate sellers as they risk having to pay a significantly higher mortgage rate when buying their next home. In addition, this shortage of available real estate was intensified by a slowdown in the delivery of new housing as a result of supply disruptions affecting the construction sector in several of the major markets studied over the past four years. Portugal is in 18th place in the ranking of the fastest growing countries (5.3% to 12 months; 1.2% to 6 months) and with a slight decrease in the last quarter (0.3%), and according to Francisco Quintela, founding partner of Quintela and Penalva, Portugal continues to perform well and attract investors from all over the world . And he adds, in the note to which SUPERCASA Notícias had access: the prices that grow the most are, in fact, in the noble and central areas of the city of Lisbon, regarding the residential market, and the trend should continue throughout 2024. The demand for our country remains solid and Portugal is an alternative for many countries living moments of uncertainty. Follow more topics like this in SUPERCASA Notícias
Source: Freepik Author: Redaction The City of Lisbon discussed last Friday, April 12, the operation of municipal subdivision in the parish of Santa Clara , and it was approved in a private meeting of the executive. At stake is an area of 20,981 square meters, with four lots, for housing construction and commercial spaces. The proposal was submitted by Joana Almeida, councilwoman of Urbanism , and intends that two of the four lots, with 26,824 square meters, distributed over 265 homes, are allocated to housing use, while the remaining two are for use of trade and services, with 7,350 square meters of pavement surface. This subdivision operation obtained the final favorable opinion by the Regional Coordination and Development Commission of Lisbon and Tagus Valley (CCDR-LVT)However, the approval by the Chamber was conditioned by compliance with the opinions of the municipal services of urban planning, mobility management, urban hygiene and public space. Also accompany: Grupo Casais is building housing at controlled costs , Évora will build 122 new fires with investment of 26M€
Source: Freepik Author: Redaction The Municipality of Esposende changed its initial version of the Local Housing Strategy (ELH), approved in September 2021. This proposal included the acquisition and rehabilitation of fractions or buildings for housing to rehouse 91 families, however, this was changed, now contemplating the construction of 104 fires in the municipality with 91 of which to be allocated to the lease at affordable costs, and the remaining 13 for rehousing those affected by interventions in the municipality. The reality of the real estate market in the municipality has imposed several constraints to the materialization of this housing solution, due to the scarce supply and very high prices , indicates the municipality. Thus, although resources from the municipality have been allocated to develop solutions, the implementation of the housing solution initially planned proved to be unfeasible , having been the need to find another type of response to address existing shortages regarding access to housing . Initially, t he ELH of Esposende had an overall investment of around 23 million euros. Now, having changed the version of the document, there is still no indication of a new investment value, although, as indicated by the camera, it is a large-scale investment. Benjamim Pereira, president of the municipality, stresses that t he municipality will continue to promote solutions for people living in unworthy conditions and who do not have the financial capacity to bear the cost of access to adequate housing. Keep up with more topics like this in SUPERCASA Notícias
Source: SUPERCASA Author: Redaction The billing of a company is one of the most important points in the success of a business, not only because, for a company to survive, it must invoice, but also because it is necessary to have knowledge about these standards. The challenges can be various, especially for real estate companies that have just opened or see themselves alongside a large volume of work , being essential to have, management platforms that integrate these administrative bureaucracies related to billing. The biggest challenge facing companies may be the large volume of invoices, receipts and tax documents they have to deal with every day and, by not having access to an organized system that allows them to sort all this documentation , may hinder, and even impair, the proper functioning of the company. However, there is an extremely complete platform on the market that can save you from this disorganization , characterized by its state-of-the-art technology, full integration with other services and a number of other strategies that can help businesses grow , exclusively for the real estate market. Real Estate ego billing module: what is it about? You have certainly heard of the market leader CRM for more than 20 years in Portugal , being aware, therefore, of the numerous features of the eGO Real Estate and the various aspects in which it helps real estate agencies and consultants. One of the areas in which the Real Estate ego can be very useful is in the billing of your company and business , because through its Invoicing Module allows the issuance of invoices, credit notes, receipts, and even the creation and extraction of SAFT files to present to finances. The Billing Module ego Real Estate is duly certified by the Tax Authority. What advantages will you have when using this feature? To begin with, this is a fully integrated module in your CRM, where you will not only be able to manage your company, as your properties in portfolio, but also the monitoring that is done to potential customers and owners. Only with these advantages will you have a greater ease and 360º vision in monitoring all aspects of your business , with features that will allow you to remove metrics, manage processes, treat sales opportunities, and even integrate your real estate site. This is the great advantage over other options available in the market, because with a fully integrated service, you will not have to resort to external platforms. If you have doubts about whether it is advantageous to invest in the ego, know that access to the Billing Module, within the CRM, does not represent additional costs for you, as it is included in the monthly value of the plan.
Source: Freepik Author: Redaction In the fourth quarter of 2023, according to the data recently released by INE and sent by AICCOPN to the newsroom of SUPERCASA Notícias , 34,126 family homes were transacted, for a total amount of 7,174 million euros, which corresponds to variations, compared to the previous quarter, of -0.4% and +1.4% in number and value, respectively. Regarding the evolution of real estate prices, there was a maintenance of the appreciation trend, with the housing price index increasing 1.3% compared to the previous quarter. In January 2024, at the level of the licensed area, the municipalities registered reductions of 12.6% in residential buildings, and 14.7% in non-residential buildings, compared to January 2023. As for the number of fires licensed in new constructions, this month saw a decrease of 16.4% year-on-year to 2,394. Regarding the new housing construction cost index, in January there was an increase of 1.9% year-on-year, as a result of variations of -0.9% in the material component and +5.7% in the labor component. By the end of February 2024, cement consumption in the domestic market totaled 646.3 thousand tons, which corresponds to a growth of 13.4%, compared to 569.8 thousand tons recorded in the same period of 2023. In the public works segment, in the first two months of 2024, significant growth is verified, compared to the same period of 2023. Indeed, as regards the amount of public works tenders promoted, there was a significant increase of 173% year on year to EUR 624 million, with the opening of a tender for the High Speed Railway Line Concession, in the amount of EUR 661.4 million, to be decisive for this development. As for the total volume of public works contracts concluded until February and reported on the Base Portal until March 15, it shows an increase of 15%, in terms of year-on-year comparable change, to 414 million euros. Read more topics like this in SUPERCASA Notícias
Source: Freepik Author: Redaction Grupo Casais is carrying out a housing construction project for controlled cost rents in the subdivision of the Armed Forces in Entrecampos , Lisbon, as announced by the Portuguese construction company in a statement sent to the newsroom of SUPERCASA Notícias . The client of this work is SRU Lisboa Ocidental, S.A- Sociedade de Reabilitação Urbana. It is a nine-storey apartment building, intended for housing, which has on the ground floor common spaces for exclusive use of residents and technical areas. The spaces in question are: multipurpose room, locker/storage area; bicycle parking and patio. From floor 1 to floor 8 will consist of housing, and floor 9 the technical coverage. The first floor will still be provided with two commercial areas. The construction is traditional and the work, with a contract value of 9,325,862.38 €, started on January 30, 2023, with the current execution period corresponding to 22 months . The building consists of 68 housing units, with 15 units of typology T0; 23 units of typology T1 and 30 units T2. We believe that it is important to be involved in projects of this nature, since our main focus is to create positive impact on society, through various forms. We know that the housing segment is currently at a stage where intervention at critical points is extremely necessary. For this, it is crucial to act in an agile and consistent way and makes us very proud to be part of this process , says António Carlos Rodrigues, CEO of Casais Group , in the note to which SUPERCASA Notícias had access. Read also: Iniciativability Consulting arrives at Complexo das Amoreiras , Baixa de Lisboa wants to rehabilitate vacant municipal properties
Source: Freepik Author: Redaction Savills/Predibisa confirms the success of the commercialization of this innovative and distinguished project of sober and contemporary architecture, with the signature of the VisioArq office, which continues to emerge on the ground of the emblematic Efanor factory, in Matosinhos, as disclosed in a statement to SUPERCASA Notícias . According to architect Nuno Poiarez, co-founder of Visioarq: (...) considering the private green park with approximately 3 hectares existing in the NATURA land, each interior space reflects and lives from the outside, through transparent buildings, where the reflection of natural space and interior light assume a key element, also valuing the concept of Home Living designed in defragmented spaces to enhance the family experience... . The simplicity, lightness and comfort of the project , which provides housing typologies, from T1 to T4, with greater offer in types T2 and T3 for families of greater or lesser dimension privilege the centrality of urban life (restaurants, cafes, playgrounds, schools, colleges, universities and two metro stations), but also privacy and outdoor living with tranquility, among trees, mirrors of water and pedestrian paths (30,000 m2 of approximate existing green area). For Ana Jordão, Residential Business Development Director - Porto Division of Savills Portugal: (...) the excellence factor of the commercialized apartments is immediately ensured by the quality and selection of the materials used, which sustain the connection to the beauty of the entire natural surroundings, through extensive glass panels generous balconies with unobstructed views and private gardens, which invite you to enjoy a healthy lifestyle, increasingly important and valued in today’s society . Due to the success of the commercialization of Natura , is already on sale another development of the subdivision, the Factory building, composed of smaller typologies in order to meet the demand for investors and young people who want to acquire the first house. At the same time, three projects are already under development for other available lots. In short, the positive balance of this commercialization lies essentially in the timeless concept, combined with the added value of the existence of private green spaces and the cosmopolitan experience, possible to reach a few minutes from NorteShopping, the metro station and the beach line of Matosinhos. Read other similar topics in SUPERCASA Notícias
Source: Freepik Author: Redaction It was during the 2nd Edition of the La Toja Forum - Atlantic Bond, that Carlos Moedas, Mayor of Lisbon, asked the Institute for Housing and Urban Rehabilitation (IHRU) for speed in approving the housing projects submitted. These are projects valued at 540 million euros, with funding from the Resilience Recovery Plan (PRR), which are pending the response of the institute. I can no longer complain to Prime Minister António Costa, but we have already put 540 million applications for IHRU. But now I can no longer complain there, I will complain to the [current] prime minister now to tell him that we need very, very, very - and I think Rui [Moreira] too - in the city councils that these proposals that are in IHRU are approved quickly , said Carlos Moedas, at the conference that brought together the president of the city of Lisbon and Rui Moreira, Mayor of Porto. The two mayors stressed the investments made in strengthening the housing stock, stressing that the challenge faced by the two metropolitan areas is not only to address the lack of housing for the most vulnerable people, but also for working classes such as teachers, firefighters or nurses. The leader of the municipality of Porto also said that the problem of pressure on housing mainly harms the middle classes, who do not have the capacity to acquire a house: at the same time, we created a set of rules that made construction more expensive. Which is a surprising thing. And then, of course, we have to allocate public resources and invite the private to share in this effort. That is, housing has to be a financial market as well. There can be no certainty that only with political funds will we solve the problem, he indicated. According to Rui Moreira, about 13.5% of the population of Porto lives in social housing, with average rents of 58 euros, which represents a cost of 60 million euros per year to the municipality. Thus, it argues that there should be more demand on cities that live on transfers from the central state, unlike what happens with the two metropolitan areas of Porto and Lisbon. And, once again, I will be politically incorrect and say that some of these cities must be forced to affect part of the resources that the central state transfers to them to build public housing. Otherwise, the pressure on Barcelona or on Lisbon or on Porto is enormous because we are building it to have pressure from those who are in municipalities that do not invest in social housing , he argues. He also said that i n the municipalities around Porto, there is only 2% of social housing , while in Porto the percentage rises to 13%: it is not possible. We are creating an artificial migration. We have an artificial migration by other municipalities prefer to build statues than to build social housing,, he says. Related topics: Reduction of VAT on housing: APPII happy with proposal and ECB is preparing easing on restrictive monetary policy
Source: Freepik Author: Redaction The Program of the XXIV Constitutional Government led by Luís Montenegro has already presented its program, where it brought together a set of reforms that intend to combat the crisis that currently feels in housing . In this context, an exceptional and temporary regime dedicated to substantial reduction or elimination of rates of urbanization, construction, use and occupation and the application of VAT at the minimum rate of 6% in construction and construction services and rehabilitation and extension of deductibility . Thus, VAT will increase from 23% to 6% in all construction and rehabilitation works in general, something that professionals in the sector and APPII - Portuguese Association of Real Estate Developers and Investors had already appealed , and to which is now given a response by the Government. According to the program, presented this Wednesday, April 10, the executive and temporary regime that the Government has in view elimination or reduction of tax costs in construction or rehabilitation works in buildings intended for permanent housing regardless of location in ARU, with compensation of local authorities for revenue losses (to be carried out through the State Budget with due guarantee in the Financial Regime of Local Authorities) , reads in point 9.2.1. In order to implement this measure, the Government of Montenegro shall either advance the reduction or elimination of the abovementioned rates and the application of the VAT rate at the minimum rate of 6% in all construction or rehabilitation interventions with the aim of increasing private supply, public and cooperative housing , but also a Public-Private Partnerships Program to build and rehabilitate large-scale real estate, both housing for students and general housing, and stimulate, as well as facilitate, new accommodation concepts in the Portuguese market . This last proposal involves regulation of concepts such as built to rent, Mixed Housing with urban density bonuses for affordable housing, coliving, modular housing, dual flexible use of student residences and housing cooperatives. Real estate developers are happy with measures Hours after the Program of the XXIV Constitutional Government was announced, the Portuguese Association of Real Estate Developers and Investors (APPII) applauded the proposals , in particular the reduction of VAT to 6% in the construction and rehabilitation of housing, pointing out that they had long claimed by the sector. We were very pleased to see that the most important of the measures claimed by the sector was now included in the Government Program, the reduction of VAT for affordable housing, says Hugo Santos Ferreira, President of APPII, making it clear that just a joint effort to bring more construction to everyone can help solve the housing problem. About Housing, also follow: Baixa de Lisboa wants to rehabilitate vacant municipal properties , 77.5% of young Portuguese dream of owning a house or New housing credits: only 3% of the poorest families had access
Source: Freepik Author: Redaction The Portuguese capital continues to be the destination of choice for national and international companies to host their operations and, according to information sent to SUPERCASA Notícias , Savills has already been responsible for some of the most iconic placements in the capital since the beginning of the year. One of the most recent deals signed by the property consultancy is the placement of Iniciativability, a company that operates in the Real Estate consultancy sector and was previously located in Sesimbra, in Tower One of the Amoreiras Complex, where it will occupy a fraction on the 2nd floor of this building located on Avenida Eng.º Duarte Pacheco . With architecture that harks back to the 1980s, this asset offers panoramic views over the city of Lisbon . Located next to the Cascais and Sul motorways, its surroundings are characterised by their quick and easy proximity to the main points of Greater Lisbon, with buses and the metro just a few minutes away . According to José Covas, CEO of Iniciativability , in the note to which SUPERCASA Notícias has had access : the lease of a new office in Tower 1 of Amoreiras is a strategic decision that reflects the companys commitment to its business expansion plan and dynamism. This choice not only reinforces Iniciativabilitys presence in a central and prestigious location, but also provides a favourable environment for the growth and development of the team. Sofia Carvalho Costa, Offices Consultant at Savills Portugal, says: Supporting new companies in their process of growth and relocation is what drives us every day. Iniciativability has been growing in the market and therefore needed a more centralised space that was in line with its daily activity. Savills was agile in this process and presented the client with the ideal solution, where the privileged location was key to the outcome of this operation. See also Looking for a house with a terrace? 6 suggestions from SUPERCASA , Santa Villa: new exclusive project in Santa Cruz
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