Source: Adobe Stock Author: Redaction The Algarve continues to be a top destination for international investors, with over 50% of real estate investment in the region coming from foreign nationals. The market, driven by the demand for luxury properties and growing interest in second homes, has seen strong growth in recent years. The most sought-after areas include coastal cities like Albufeira, Lagos, and Vilamoura, where property values have shown significant appreciation. Many foreign investors view the Algarve as an ideal holiday destination but also as a safe opportunity to diversify their real estate portfolio. Industry experts suggest that this trend is likely to continue in the coming years, as the Algarve solidifies its position as one of Europe’s most attractive real estate destinations, benefiting from a mild climate, quality infrastructure, and a high standard of living. This increased demand has had positive impacts on the region’s economic development but also raises challenges related to sustainability and access to housing for the local population, which is facing a significant rise in property prices. With the growing competitiveness of the market and the constant flow of international investors, the Algarve continues to establish itself as one of the major hubs for foreign investment in Portugal.
Source: Adobe Stock Author: Redaction The Portuguese government is considering a new strategy to tackle the housing crisis affecting the country. In a measure aimed at increasing the supply of properties and facilitating access to housing, the state may make its own land available for the construction of new residences. The proposal was discussed in recent meetings of the Ministry of Infrastructure and Local Administration and comes as a response to the growing demand for affordable housing. With the housing crisis affecting both buying and renting, utilizing state-owned land could be a viable solution to relieve pressure on the housing market. The plan involves making state-owned land, which is currently underutilized or not designated for housing purposes, available for residential construction projects. This land could be offered to private developers, housing cooperatives, or even public housing initiatives, depending on local needs and existing housing policies. The measure aims to increase the supply of properties, particularly in urban and peri-urban areas where land scarcity has contributed to rising property prices and difficulties in accessing housing. Additionally, the initiative seeks to stimulate the construction of housing projects that cater to various income profiles, promoting diversity and social inclusion. For the plan to move forward, a rigorous process of regulation and planning will be necessary. The government will need to set clear criteria for land allocation and ensure that housing projects are sustainable and broadly benefit local communities. The proposal has already received support from various housing sector entities and organizations, which highlight the importance of concrete measures to address the housing shortage. However, some critics warn of the need to ensure that making the land available does not lead to real estate speculation or projects that do not effectively meet the housing needs of the population. The government promises that more details on the implementation of the measure will be announced soon and that open dialogue with stakeholders will be crucial to ensuring the initiatives success and providing real benefits to the Portuguese housing market. This proposal reflects the governments commitment to finding innovative and effective solutions for the housing sector, with the goal of providing more opportunities for home ownership and improving the living conditions of all Portuguese citizens.
Source: Adobe Stock Author: Redaction In a significant transaction for the Portuguese real estate sector, several student residences have been sold for a total exceeding 30 million euros. The deal, which involved the sale of multiple buildings located in strategic areas of major university cities, marks one of the largest recent investments in the student accommodation segment. The portfolio includes residences located in Lisbon, Porto, and Coimbra, which have been highly valued due to the growing demand for university housing and the increase in enrollments at higher education institutions. These properties, offering modern conditions and services tailored to students needs, have attracted interest from both national and international investors. The transactions impact is significant for the real estate market, reflecting continued confidence in the strength of the student accommodation sector in Portugal. The sale not only underscores investors appetite for education-related assets but also highlights the importance of affordable and quality accommodation for academic success and student well-being. Industry analysts suggest that this transaction may drive new investments and initiatives to improve the availability of student residences across the country. The sale value also indicates the increasing valuation of the Portuguese real estate market, which continues to attract substantial capital despite global economic uncertainties. The management and operation of the acquired residences will now need to be adjusted by the new owners, who will face the challenge of maintaining the high quality and standards that made these properties so attractive. The transaction is a clear demonstration of the growing recognition of the potential of the student accommodation market in Portugal.
Source: Adobe Stock Author: Redaction In the real estate sector, where trust is one of the pillars of the business, having a secure and credible website is essential for attracting and retaining clients. One of the key elements to ensure this security is the SSL (Secure Sockets Layer) certificate. But what is SSL, and why is it so important for your real estate website? Discover in this article how this technology can impact your business and protect your clients. What is SSL? SSL is a security technology that encrypts the communication between the website server and the users browser. When a website has an SSL certificate, the information exchanged between the user and the site is protected, preventing third parties from accessing or tampering with this information. This security is represented by the padlock that appears in the browsers address bar, next to the URL. For real estate websites, where sensitive data such as contact information, viewing requests, or even financial data is often collected, SSL is essential. Having SSL on your site not only protects your clients data but also conveys an image of professionalism and care. How do I know if I have SSL active on my website? When a site is protected by an SSL certificate, a padlock symbol will appear in the navigation bar, along with the “ https ” variation in the sites address prefix, such as: https://supercasa.pt/en-gb/noticias . Without the SSL certificate, only the letters “http” will appear, and when entering the site, you will receive a warning that the connection is not secure. Why is it so important to have SSL on your real estate website? 1 - Protection of clients data On a real estate site, users entrust you with important personal data. An SSL certificate ensures that all shared information , such as names, contacts, and other sensitive data, is encrypted and cannot be intercepted by hackers . Lack of protection can result in data theft, which can damage your agencys reputation. 2 - Credibility and trust Users are increasingly aware of online security. A site without SSL is often marked as “not secure” by browsers, which can deter potential clients before they even explore your offerings. Having an SSL certificate shows that you care about your clients security , reinforcing trust and credibility in your brand. 3 - Better performance in search engines (SEO) Search engines like Google prioritise secure sites in search results. Having an SSL certificate is one of the factors that influences your sites ranking, helping it to position better and attract more visitors. Without SSL, your site may lose visibility, hindering your ability to reach new clients. This means that in the absence of this certificate, Google will stop placing your site at the top of organic search results. 4 - Avoids browser warnings A site without SSL may display security warnings to visitors, indicating that the site is not secure. These warnings are enough to discourage a potential client from visiting your site , damaging your image and reducing your conversion rate. How to obtain an SSL certificate? Obtaining an SSL certificate is a simple and affordable process. You can get it, for example, through the eGO Real Estate CRM, and thus have the site and SSL certificate fully integrated with your CRM . After installation, your site will be identified with the “https” protocol, signalling to visitors that it is a secure environment. Its important to know that SSL certificates are not permanent, as their maximum duration is only one year, so you need to renew your certificate every year to keep it up-to-date and secure. Invest in your sites security and strengthen your business For real estate consultants and agencies, a secure site is not just a technical issue but a strategic tool to reinforce client trust and boost the agencys success. By investing in an SSL certificate, you will be protecting your users data, improving your search engine ranking, and ensuring a safe and professional browsing experience. Dont risk your clients security and your agencys reputation. Get SSL for your real estate website and benefit from having a secure, credible, and competitive site in the digital market. You can acquire an SSL certificate from the eGO Real Estate CRM , which, in addition to many other features, offers you the possibility of developing a site with state-of-the-art and secure technology , customised to your agencys needs, which will make it stand out in online searches.
Source: Adobe Stock Author: Redaction In the real estate market, one of the major challenges for consultants is adapting their communication and approach to reach different generations of clients. Each generation has its own preferences, expectations, and ways of consuming information, and it is essential for real estate consultants to adjust their strategies to keep up with the market . Let’s explore how you can tailor your approach to Baby Boomers, Generation X, Millennials, and Generation Z. Baby Boomers value personalized service Baby Boomers (born between 1946 and 1964) prefer a more traditional and personalized service . They value direct contact and appreciate transparent , trust-focused service. To reach this audience, it is essential to focus on face-to-face meetings , phone calls, and clear, detailed communication about the property buying and selling process . Additionally, Baby Boomers place importance on aspects such as location and property security , so its important to highlight these features during visits. Invest in printed materials, high-quality brochures , and detailed in-person tours to build trust with this group. In CRM eGO, you can print visit sheets and Comparative Market Analyses to hand out during property visits. Generation X likes a balance between tradition and technology Generation X (born between 1965 and 1980) represents a bridge between the digital and traditional worlds. Although this generation grew up without digital technology, they adapted to it easily. Consultants should combine strategies that include both traditional and digital methods . To reach Generation X, focus on ads on real estate portals, personalized emails with detailed information, and informative content that aids decision-making. This group values transparency and reliable information, so it is important to provide clear reports and market analyses . Social media platforms like Facebook and LinkedIn are also good channels to interact with this generation. In CRM eGO, you can send them a document with all the actions you’ve taken to promote the property . You can also send a digital portfolio with exclusive access to a specific selection of properties , according to their preferences. Millennials: Focus on technology and sustainability Millennials (born between 1981 and 1996) are the first generation to grow up with internet access and digital technology. To engage this group, a strong online presence is essential. Investing in high-quality photos, videos, virtual tours, and social media content is crucial to capture Millennials attention, who prioritize convenience and speed. Millennials are also very attentive to sustainability and innovation. Therefore, highlighting features such as energy efficiency , automation of daily tasks, and proximity to sustainable mobility services (bicycles, public transport) can be a significant advantage. This group values transparency and wants quick, direct access to information, so focusing on responsive websites, apps, and chatbots for dynamic service is important. The Virtual Tour by eGO Real Estate might be the service you need for affordable virtual tours of all properties . The great advantage is that you can photograph the property using just a smartphone and send the photos to the app. The Virtual Tour team creates the virtual tour for you in just 24 hours. Generation Z: Authenticity and digital experiences Generation Z (born from 1997 onwards) is digital native and values authenticity . This generation frequently turns to social media platforms such as Instagram, TikTok, and YouTube for information and recommendations. To attract Generation Z, invest in creative and visual content, such as short videos, reels, and interactive stories , that showcase property personalities and provide an engaging digital experience. Generation Z prefers fast and direct communication. Therefore, it is crucial to be present on instant messaging platforms and ensure prompt responses. Showing transparency, diversity, and ethical values is important to gain this audience’s trust. In eGO , you can easily send WhatsApp messages and SMS to ensure timely responses. You can also create digital marketing campaigns and publish content on your real estate website in just a few clicks with the Communication Module . To be a successful real estate consultant in today’s market, it is essential to adopt a multigenerational approach. Personalize your communication, use various platforms, and invest in innovative technologies that facilitate the buying and selling process for your clients. Adapting to the needs of each generation will not only increase your reach but also strengthen your reputation as a versatile and up-to-date consultant. CRM eGO can help you in this process. For more information or a free demo, click here .
Source: Adobe Stock Author: Redaction Sourcing has been one of the biggest challenges for many consultants. Adding to that, many find it difficult to find good properties, that is, good business opportunities. To increase your property portfolio and establish a relationship with each client, it is important to use good tools that help automate the process of searching for new properties on the market. Infocasa can be a good option to overcome sourcing difficulties , as it gathers all the information from various real estate portals and agencies. In practice, this means that you can access properties that may not be listed anywhere else. Additionally, on Infocasa, you can search for properties from professionals, individuals, banks, and even new construction. The variety of properties you find on this platform allows you to discover great opportunities. The first thing to do is to choose your target audience, that is, the property owners and clients you want to work with. Then, it is equally important to conduct market research with the help of Infocasa, where you can track price fluctuations and analyse the competition. Whenever necessary, you can quickly create a CMA ( Comparative Market Analysis ) and present your client with a selection of properties that may interest them. This is a comprehensive report that includes comparisons between similar properties, the average time on the market, the average selling price, an analysis of some competitors, and relevant points about the property’s location, such as schools, hospitals, etc. Having access to a complete database that gives you a comprehensive view of the market and allows you to create personalised alerts for when new properties come onto the market, when there are price reductions, and even to receive directly in your email a listing of the type of properties you are looking for in a specific location. The fact that Infocasa is integrated with eGO is a great advantage, especially if you are using the eGO Real Estate CRM. You will find that you can send the properties you are interested in directly to the CRM, thus generating qualified leads (the property you send to eGO will appear as a lead to be worked on, and you can contact the owner). Overcoming property sourcing challenges is possible with the right combination of strategies and tools. Infocasa stands out as an indispensable ally for consultants, simplifying the sourcing process and providing more efficient and targeted management.
Source: Adobe Stock Author: Redaction The real estate market is becoming increasingly demanding, making it essential to have a well-trained team of consultants capable of delivering quality work. We know that managing people is a complex task, and keeping a team motivated can be challenging. 1 - Lead by Example A step that seems basic at first but is very important: lead by example . In other words, your actions and behaviours will significantly impact your consultants. There is a difference between leading and managing: management will always be present, as you will need to manage tasks and their distribution among the team, work organisation, meeting deadlines, and more. However, knowing how to lead, more than just manage, will have the most influence on the team and largely determine the level of motivation. Some strategies for effective leadership: listen actively and facilitate dialogue among team members, be able to find solutions instead of focusing on who caused a problem, and recognise the merits of the different team members. It’s also important to know when to defend the team. Promoting the physical and mental health of your consultants is essential to ensure they feel more productive and happier at work. Therefore, trust your team and encourage them to perform tasks independently, contributing to closing more real estate deals. 2 - Set Clear Objectives A motivated team has objectives and a direction to follow. All members are aligned and know the agencys goals. Each goal should be explicit, including the reasons behind them and where you aim to go as a team, so everyone moves in the same direction. This will help you as a leader to establish procedures and a working method that is universal for everyone, making management easier and optimising everyone’s time. It will also make it simpler to keep the whole team informed about task priorities. 3 - Get to Know Each Member Get to know each person on your team, from administrative staff to new consultants. It is crucial to understand what motivates each person to be part of your agency, identify their strengths and areas for improvement, and better coordinate and distribute the work. Another important point is giving and receiving feedback from the team. Create space for sharing opinions and ideas. Let them feel confident and, consequently, more motivated to contribute to the agency’s success. Ensure the agencys values and mission are well defined so everyone knows how they can help the company and whether they are aligned with that mission. You can use the eGO Real Estate CRM to record all consultants’ data and evaluate their performance. 4 - Ensure Good Working Conditions It is important to ensure the entire team is familiar with the procedures and uses the same program and tools for all tasks. Make sure everyone knows how to use the main program, the CRM. eGO Real Estate is the CRM preferred by real estate professionals, serving as the ideal solution for managers seeking innovative solutions with advanced technology that integrates all aspects of business management and strategy. There are many features everyone can use, from recording contacts, tracking the entire property negotiation process, automating many repetitive tasks, scheduling tasks, generating reports, and more. Each agency member can send personalised proposals to clients, schedule visits, submit work to the property owner, and even send marketing campaigns to clients. Many of the day-to-day repetitive tasks of a manager can be automated with eGO Real Estate, including email sending, scheduling visits, tracking deadlines, generating reports, and managing billing and commissions. eGO is designed to handle everything from administrative tasks to developing marketing strategies and digital content. This automation frees the manager to focus on more strategic activities, such as developing new sales plans or strengthening client relationships. Thus, your team will be able to increase the efficiency, productivity, and profitability of your business using the eGO CRM , which facilitates the daily work of the entire company. 5 - Keep the Team Updated The real estate market is dynamic and requires differentiated strategies, so it is necessary to keep the entire company updated. One excellent way to do this is by enrolling team members in real estate training. eGO CRM offers free in-person training in Óbidos specifically designed for CRM. Additionally, daily online webinars are available for any consultant on your team to attend for free , gaining knowledge from basic to advanced levels. This is a great way for the entire team to feel more valued because they have the best working conditions to perform well both personally and professionally.
Source: Adobe Stock Author: Redaction With the growing concern for sustainability and the search for more economical energy solutions, solar panels have become an increasingly popular option among Portuguese consumers. However, those considering the transition to solar energy face an important question: is it better to rent or buy solar panels? Both options have advantages and disadvantages, and the choice depends on several factors, such as the budget available, long-term goals and the level of commitment to the investment. Buying solar panels: a long-term investment Buying solar panels represents a higher initial investment, but one that can result in significant savings in the medium and long term. By buying the system, the owner has total control over the installation and the income generated by solar energy production, without any obligation to pay monthly fees. Advantages of buying: - Total ownership: By purchasing the panels, the owner keeps the system and can enjoy the benefits of energy production without paying monthly fees to third parties. - Long-term savings: Although the initial cost is high, buying solar panels usually pays off after a period of 6 to 10 years, depending on energy consumption and the efficiency of the system. - Tax incentives: In Portugal, there are tax incentives that can reduce the cost of purchase, such as the support program for energy self-consumption. - Property appreciation: Houses equipped with solar panels tend to appreciate in value, making them more attractive on the real estate market. Disadvantages: - High initial investment: The cost of installing solar panels can vary from 3,000 to 10,000 euros or more, depending on the size and complexity of the system. - Maintenance: Although solar systems have a long lifespan, the responsibility for maintenance and any repairs lies with the owner. Renting solar panels: flexibility and lower initial cost On the other hand, renting solar panels is a solution that is gaining popularity, especially among those who want to reduce their ecological footprint without the financial commitment of a purchase. Renting involves paying a monthly fee to the company supplying the system, but without having to bear the initial purchase and installation costs. Advantages of renting: - Low initial cost: The main advantage of renting is that it doesnt require a large initial investment. The customer pays a monthly fee, which is usually lower than the amount they would pay for electricity from the traditional grid. - Maintenance included: In rental contracts, maintenance and any repairs are generally included, which reduces the burden on the user. - Flexibility: Renting allows for less worry in the long term. If the system doesnt live up to expectations or there are changes in the residence, the contract can be terminated or adjusted. Disadvantages: - No ownership: When renting, the user doesnt own the panels, so they wont be able to benefit from the total energy savings in the long term. - Limited savings: The monthly savings on the energy bill may be lower compared to those who buy the system, since part of the value produced by the panels goes back to the supply company. Which is the best option? The choice between renting or buying solar panels depends on individual needs and objectives. For those who can afford the initial investment, buying may be the best long-term option, allowing for greater savings and energy independence. On the other hand, leasing is an appealing solution for those who dont want to commit to the cost of purchasing, but still wish to reduce their electricity bill and contribute to environmental sustainability. Investing in solar energy is an excellent way to reduce energy costs and your carbon footprint. However, the decision between leasing or buying solar panels should be made based on your available budget, willingness to deal with maintenance and long-term financial goals. Both options can provide significant savings, but it is essential to consider which one best suits your circumstances.
Source: Adobe Stock Author: Redaction The recent focus on seismic risks in various regions around the world has raised questions about the safety of buildings in countries like Portugal. Located in a moderately seismic area due to the proximity of the Eurasian tectonic plate to the African plate, Portugal has progressively adopted anti-seismic construction standards. However, is the current Portuguese real estate sector prepared to withstand a major earthquake? Seismic Risk in Portugal Portugal, particularly the southern region, is exposed to the risk of earthquakes, as demonstrated by the historic earthquake of 1755, which devastated Lisbon and other parts of the country. Although the country does not experience the same frequency of earthquakes as regions like Japan or California, the threat of a major earthquake is real and present, especially in southern Portugal and the islands of the Azores and Madeira. Seismic legislation in Portugal began to be rigorously established after the 1969 earthquake. Since then, anti-seismic construction regulations have been reviewed and updated, imposing increasingly strict standards for new buildings. Anti-seismic construction standards (RSA) are mandatory and aim to ensure that buildings can withstand a certain level of seismic force, minimizing the risk of collapse. Modern Buildings vs. Older Constructions Buildings constructed after 1983, the year when the regulation on safety and actions for building and bridge structures (RSAEEP) came into effect, must meet stringent seismic resistance requirements. This includes using more resistant materials such as steel and reinforced concrete, as well as specific construction techniques that enhance the buildings stability during an earthquake. However, much of the real estate in Portugal predates these regulations. Older buildings, many of which are located in historic centers of cities like Lisbon and Porto, were not designed with seismic concerns in mind. This makes them more vulnerable to earthquakes, especially those that have not been subject to rehabilitation or structural reinforcement. Safety Measures and Seismic Reinforcement In recent years, projects have been implemented to rehabilitate older buildings with a focus on seismic reinforcement. These interventions include strengthening foundations, using steel beams to reinforce walls, and installing seismic isolators, which allow greater flexibility in the structure during a quake. Local authorities and the Portuguese government have been encouraging urban rehabilitation with seismic concerns, offering financial support for owners who wish to enhance the safety of their buildings. However, the process of adapting and reinforcing older buildings is costly and complex, which means many properties have not yet been adequately prepared. Is the Current Real Estate Sector Safe? According to experts, new buildings in Portugal, especially in major urban areas and zones more exposed to earthquakes, are well-equipped to withstand a moderate to high magnitude earthquake due to compliance with anti-seismic standards. However, the challenge remains with older constructions, many of which pose an increased risk to their inhabitants. Recent seismic disasters in other countries have served as a warning for the need for greater oversight and intervention in buildings that do not comply with current regulations. Local authorities are responsible for monitoring the condition of buildings, especially those showing signs of structural wear. Preparation for the Future Although Portugal has made significant progress in anti-seismic construction, the need for contingency plans, public awareness, and the rehabilitation of older buildings remains a priority. Creating safe zones and training qualified professionals to handle seismic emergencies are also crucial aspects to ensure the safety of the population. While new Portuguese buildings meet anti-seismic safety requirements, much of the old real estate still requires significant interventions to ensure the protection of its inhabitants in the event of a major earthquake. Implementing stricter rehabilitation policies and raising awareness of seismic risks will be essential for a safer future in the real estate sector in Portugal.
Source: Adobe Stock Author: Redaction The Quarterly National Accounts for the second quarter of 2024, recently published by INE (Statistics Portugal), confirmed a 1.5% year-on-year increase in GDP . As for construction investment and the GVA of the sector, year-on-year changes of +0.3% and -0.1%, respectively, were recorded, reflecting a slowdown compared to the +0.7% and +2.0% variations observed in the first quarter of the year. Regarding the real estate market , in the first six months of 2024, there was a 7.6% year-on-year contraction in the total number of licenses issued by Municipal Councils, with a notable reduction of 22.9% in the licensed area of non-residential buildings and a decline of 8.9% in licensed new housing units, both year-on-year. In terms of loans granted for housing acquisition, excluding renegotiations, there was a continued positive trend until June, with a cumulative year-on-year growth of 31.8%, reaching 7,636 million euros. Regarding the costs of new housing construction, in June, there was a 3.7% year-on-year increase in the respective index, resulting from changes of 0.1% in the materials component index and 8.4% in the labor component index. In the public works market, by the end of July, public works contracts totaling approximately 6.1 billion euros were opened, representing a significant year-on-year increase of 64.5%. As for the total amount of public works contracts signed and registered on the Portal Base, there was an increase of 31.6% in comparable year-on-year terms. Read more: OE2025: Ongoing negotiations , Portugal 2030: Over 4.6 billion up for tender , IRS: New tables in effect
Source: Adobe Stock Author: Redaction Bank-owned properties are assets owned by financial institutions (like banks) that result from a default on mortgage payments. In other words, when you buy a house and take out a mortgage, the bank usually requires the property as collateral. If you are unable to meet your mortgage payments, your house may be repossessed by the bank. These properties are typically listed for sale on the banks websites, real estate portals, and metasearch and listing platforms such as Infocasa . Because they are not well-known, these properties are often overlooked, but they can present good business opportunities. Its not just apartments or houses you can find; there are also plots of land, garages, offices, shops, and other types of properties. Pros Price Since these properties belong to banks, the prices are often more attractive and can be lower than the market value. While this is not a universal rule, it is often a positive point for those looking for this type of deal. Financial Conditions In addition to the more attractive prices, the financing conditions can reach up to 100%, in applicable cases, which can be a great advantage. Even when 100% financing is not available, the bank usually offers other benefits. Financial Return Buying bank-repossessed properties can be an effective strategy for those seeking long-term investment due to the reduced costs compared to traditional home purchases. Speed Since the property is sold by the bank, the entire process tends to be quick, as you are dealing with the usual procedures of a financial institution, which are typically fast and organized. Cons Property Condition Often, these properties are in poor condition. Another important point is that, given the quick process, buyers may not always be able to visit the property before closing the deal, which can lead to complications. Additional Costs Not seeing the property before purchasing means buyers might face additional maintenance or repair costs, depending on the propertys condition. This can be challenging and may deter some buyers from this type of deal. Limited Offer As these are repossessed properties, the available offer is limited to what the bank currently holds, which can complicate the selection process as choices are constrained by availability. Higher Monthly Payments While 100% financing can be an advantage, when its not available, it often means higher monthly mortgage payments. If you are considering investing in bank-owned properties, you should weigh the pros and cons carefully and be well-informed of all conditions, which can vary between banks. If you are a real estate consultant, you can use Infocasa to search for these properties and receive email alerts to stay updated on market availability.
Source: Adobe Stock Author: Redaction In this article, SUPERCASA News shows you a different way of doing marketing that can be just as effective in influencing the decision to buy a property: Sensory Marketing . This type of marketing explores the five senses: taste, sight, touch, smell, and hearing . The goal is to stand out and spark interest in your potential client by appealing to the five senses and emotions. When a potential client visits a property, they have no connection with the space. Creating a link between the buyer and the property is one of the most important tasks of the real estate agent , and it’s crucial to work on each room to capture the client’s interest and activate positive emotions. The decision to buy or sell a house can be an excellent opportunity to appeal to emotions and build trust through sensory marketing strategies in your work as a real estate consultant. Here are some strategies you can use during property visits: 1 - Taste One way to stand out is by being creative and offering potential clients a small snack, coffee, tea, water, or some homemade cookies during property visits. To go the extra mile, you can also have some products from the local region. This small gesture creates empathy and leaves a good impression of the house and your work. Additionally, its a perfect strategy to break the ice during those awkward moments of waiting or silence. You can also offer your business card with a small edible treat at the end of the visit. This way, you’ll be remembered fondly, increasing your chances of closing deals. 2 - Smell Olfactory sensory marketing is a crucial step when preparing any property for sale, especially if the owners are smokers or have pets. Using this strategy, focus on eliminating unpleasant odors such as dampness, plumbing issues, lack of ventilation, and smoke. You can use aromatic diffusers to create your “brand.” This strategy will help clients start associating you with a specific scent. Be sure to know your potential client and choose subtle aromas that create a pleasant atmosphere and provoke the best sensations in visitors without being overpowering. 3 - Touch There’s nothing better than allowing clients to touch the walls, furniture, and other objects while visiting the property. Let them feel as if the house is already theirs, creating a unique sensory experience. Allow them to appreciate the comfort and coziness of the home. Real contact makes a big difference, providing a unique sensory experience. You can also hand them a Comparative Market Analysis of the property with similar listings, offering a personalized document that adds value. Showcasing quality work and professionalism always counts. 4 - Hearing Auditory sensory experience plays an important role and can be a great way to create a deep connection with potential clients visiting the property. You can choose soft background music or even bird sounds or flowing water, depending on your client’s preferences . If your client enjoys meditation and nature sounds, you can create a relaxing environment that makes them feel at home. If your client prefers conversation over background noise, you can adapt and enrich the experience with storytelling. After all, who hasn’t enjoyed listening to a captivating story? It’s all about knowing your potential client and adapting this strategy accordingly. 5 - Vision This is perhaps the most important strategy of all: the one that stands out the most for a potential client, as they will remember everything. If well applied, it can be extremely effective! Always ensure the property is tidy and well-presented. Home staging can be very useful , as it’s a technique that aims to enhance a property for sale or rent, making it more attractive and appealing to potential buyers or tenants by improving the presentation and decoration. Home staging doesn’t necessarily involve major renovations or investments. Small interventions in decor and organization can suffice. However, it’s important to hire qualified professionals who know market trends and can highlight each propertys strengths. Some key points to consider are cleanliness, depersonalization, appropriate decoration, and lighting. Another way to stand out with sensory marketing is through virtual tours , allowing potential clients to have a realistic experience before and after the physical visit. This way, your guided tour remains memorable, and the virtual visit will remind the client of all they saw and heard. Thanks to technological advancements, you can easily have virtual tours for all properties at an affordable price, even without a 360º camera—just use your smartphone. Simply photograph each room and send them to an app on your smartphone. A team will create the virtual tour for you within 24 hours. Easy and simple, right?
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